Google Instant is not Going to Last

admin    Google Optimization     Going, Google, Instant, Last

Google Instant is not Going to Last

September 11, 2010 – The world of search engines was turned upside down this week when Google debuted Google Instant.  This was quietly unveiled with little warning or fanfare until was already online.  You may have noticed that when you type in your recent Google searches, search results begin showing immediately and change as you are typing.  Search suggestions also show up quicker and more prominent below the search box as Google receives more characters (information) from the searcher.  It is one of those amazing technological achievements that we have come to expect from Google, an information technology giant that can never be accused of resting on its laurels (hello Microsoft!).  There is no doubt that this will help people who have are searching for ambiguous or open ended phrases.

So, of course, I am about to tell you why it is fantastic and going to revolutionize the search industry as we know it.  Errr, not exactly.  In fact, I expect Google to scrap the concept altogether sooner than later for the following reasons:

Reason 1 – It is a gimmick.  While Google still dominates market share, Bing has been generating a tremendous amount of positive buzz over the past year.  With the merger between Microsoft and Yahoo and the fact that Yahoo now runs on Bing’s search algorithm, Google has to recognize that Bing is now a legitimate (if still distant) threat.  Google has even changed its interface to mimic that of Bing’s.  Google Instant pushes the company back into the forefront of the search engine headlines.  Most of Google’s buzz in recent months has been more related to cell phones and China.  This is their first major search innovation in quite some time (Google Caffeine was huge as well, but unnoticed by the layperson).

Reason 2 – It is annoying.  Most people know what they are searching for they type it.  Being told a number of things that one does not want to search for as they are typing comes off as a bit trite.  In addition, the search results begin showing immediately.  Just because I type an “I” for “Indianapolis Colts Receivers” does not mean that I want to see IBM showing up right off the bat.  Does Google really think they know me that well that they can predict my query based upon a single letter?

Reason 3 – Eventually, it is going to cost Google money.  It is not much of a secret that Google gets a large percentage of its revenue from Adwords (pay-per-click).  Remember when stock analysts could not understand how Google was making money?  That was how.  But Google Instant de-emphasizes Adwords results.  The suggested search results showing up below tend to draw the user’s eye to the organic (free and natural) results.  If users routinely click on these instead of the paid ads, Google does not receive any pay-per-click revenue.  If that happens at even a slightly greater rate than it currently occurs, Google will feel it in the bottom line.  Should that occur, Google will turn off instant twice as quickly as it was turned on.

Time will tell if Instant is a smash hit or Google’s version of the Edsel.  I just do not see it as the slam dunk that Google will have you believe it to be.  At the very least, there are a few chinks in the armor that will need to be hammered out for long term success.

Get going with high Google ranking

admin    Google Optimization     Going, Google, High, Ranking

Get going with high Google ranking

Get going with high Google ranking Google’s ranking is objective. Results are difficult to tamper withThe growing popularity and hence the widening marker share of Google is an established fact. Google has outgrown the competition and has set industry standards for others to emulate. Google believes that when any user comes searching for his or her query on Google, he or she should get most relevant and quality results. And this is probably how Google has maintained its sanctity as a formidable search engine to reckon with.

To dish out meaningful results to searchers on the web, Google has adopted a methodology called search algorithm which takes care that filtered results against the search criteria are as “honest”, “objective” and “easy” (Google’s own terminology) as is possible using cutting edge technologies at its end.

One of the intriguing aspects of Google’s search algorithm is that it keeps on changing. However, what does not change is its commitment to serve the users in an impartial and meaningful way. One can well understand the arduous challenges Google took head-on when it became operational as a search engine with this vision.

This is not unexpected that in such a massive operation, discrepancies and flaws would creep in. Google did have its set of flaws in the initial years and web masters played around the loopholes for a better ranking. In an attempt to prevent such maneuvers in future, Google fixed the bugs in search algorithm as and when they came to the fore. And, best of all, it adopted a highly dynamic methodology to rank the pages and this methodology changes a bit before the flaws become general knowledge for all to tamper search results.

Notwithstanding all such aspects, getting a good placement on Google is not an enigma at all. Though it could be a mystery for people who intend to cheat on the Google. Google specifically mentions what it looks for while ranking a web page, and what it takes to be on the high search engine results. This is true that whatever is written on this page are at best broad guidelines, but one can learn to formulate such placement strategies as are in conformity with the spirit of Google’s search algorithm.

Scaling new rankings on GoogleAs no one can deny or debate the indispensability of some good rankings on Google, so there is a point to learn the secrets of this great advantageous possibility of your web site on the Net.

Let’s discuss how to go about it

Go for quality inbound links

It is held that the greater the number of links you manage to get at your web page, the greater is the possibility that your web page will be ranked high on Google. But it should be kept in mind that link or links pointing at your web page must be relevant, related and meaningful. Basically, nothing but these are the characteristics of a link that qualifies for a quality link with respect to your web page. There is another advantage associated with it: Google rankings of the web pages whose links you have displayed at your web page contribute its little bit in the ranking of your web page. Simply put, quality links are fairly good means for optimizing your page.

Make your title tags relevant

The title tag of your home page is crucial for your web page. As is common understanding, the title of a page speaks cogently about what is to follow in the ensuing page. When it comes to Google optimization, it is equally significant as Google does read title tags and then proceeds to the page for content evaluation.

So, crisp and concise title tags that relate to the core focus of your web page or better still title tags that are identical to your chosen keyword(s) are helpful for optimization of your page.

Decide your keyword(s) and determine its density

Basically, keyword is the word with which users are likely to search in Google in order to reach you and you too have it on your web page. In other words, you decide what your page is all about in a few words, keeping in view with what sort of words users are likely to search for your page or similar pages on the Net. Like for example, if your web site is into offering web design consultancy and service, you can settle down with the keywords like web design, web site design, web development, web design consultancy and the like.

Keyword density is the ratio of number of occurrence of your selected keyword(s) and the total number of words on the web page. As is evident now, the more a keyword is repeated on the page, the higher the keyword density.

But there is a word of caution here: though good keyword density is taken positively by Google, mindless dumping and clustering of keywords resulting into content chaos may deteriorate your existing ranking or even your site may be banned. Remember a good keyword density is never a two digit figure on a web page; it could preferably be four to five i.e. keyword can safely be repeated four to five times on the web page for better results.

Some Google friendly considerations for a good rankingIncorporate the links on your web site with keyword(s) if possible

Google’s founders have revealed that if the links placed on your web site also contain your keyword, then there are pretty good chances that your web site will be ranked higher as against that keyword. So, linking strategy has got double advantage for your web page optimization. Firstly, the relevance of the link on your site, and secondly the presence of keyword on that link is crucial respectively. If combined together, they go in strong favor for a higher Google placement of the page in search results.

Hence, if you are thinking on some truly helpful strategy to optimize your page, why not to adopt this linking duo to push up your Google ranking.

Use ALT tags on images

Be it known to you that Google does index the Alt tags and texts contained therein. Therefore, if you use various images on your web site, do not forget to use ALT tags and give relevant content. It is likely to give your web page a boost in terms of ranking.

Some people do not use Alt tags on images simply out of sheer ignorance. This is, of course, will not be the case with you anymore. Will it be?

Put a link to your dynamic pages

Contrary to other search engines, Google is compatible to index all your pages including dynamic ones. However, Google’s ability to read your dynamic pages depends on the fact that whether a link is there or not to them. Once you provide a link to your dynamic pages, Google will index these pages without any apparent difficulty.

It is recommended that you do not let Google to escape your dynamic pages due to mere lack of a supporting link.

Avoid using Meta tags

Google does not take into consideration the Meta tags while indexing a page. Thus, spending time and energy on carefully using Meta tags makes no sense. Instead, exploit your time and resources on the strategy that works, like ones which have been discussed up to this point here in this article.

Lesson

The only lesson that works in matter of high Google ranking is the lesson given by Google itself. Keep your eyes and ears wide open to sense how you can be Google’s algorithm friendly to sustain your competitive edge over others.

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The Evolution of PPC Marketing and Where it is Going From Here

admin    PPC     Evolution, From, Going, Here, Marketing

Pay-Per-Click (PPC) advertising has already had a very long history. It was prevalent during the dot com boom at the end of the 1990s, but (due to rampant troubles with click fraud) was regularly abandoned by advertisers for advertisements on other websites in favor of CPA and CPS affiliate marketing.

The only central player that remained undeterred was the PPC launched by GoTo.com, subsequently renamed Overture.com and purchased in 2003 by Yahoo! Now it is known as the Yahoo! Search Marketing service.

PPC Advertising made a big return when Google launched its AdSense service on June 18, 2003, the day that can be called the certified lauch date of contextual advertising. Google launched their PPC service Google AdWords in 2000 and saw only mild triumph with it awaiting 2003.

Ask Jeeves, now cleanly Ask.com, followed with their PPC Service in 2005 called Ask Sponsored Listings and MSN.com, followed in 2006 with Microsoft AdCenter. Other large PPC services providers and Search Engines are Miva/FindWhat.com and 7Search.com.

Yahoo! launched its contextual advertising service, YPN or the Yahoo! Publisher Network, in 2005 (and now it is even better) and Microsoft has launched its contextual advertising service based on their new AdCenter PPC Service in 2006.

Click fraud is still a hindrance today and cannot be 100% avoided, due to the makeup of how PPC works. However, methods to preclude the troubles escalation have evolved while the dot com collapse in 2000. It is expected that the problem can and will be solved to diminish the effect of click fraud on the complete expense of PPC marketing and ROI to an acceptable number. The environment in which PPC is used has been altered. This increases the risk that the problems that triggered the “death” of PPC years ago will not initiate its demise today and will make it an advertising mold that is here to stay.

PPC advertising services nowadays are offed almost exclusively by large and unique providers. PPC plays almost no role in direct referral marketing between individual websites. Affiliate Marketing is king and will remain so for the foreseeable future.

Hophunt.com Going Crazy Has Given Away Over $70 Million in Free PPC Ads

admin    PPC     Away, Crazy, FREE, Given, Going, Hophunt.com, Million, Over

HopHunt, a new start-up unknown search engine website was going crazy…

First, it provides extensive and cleaner search experience to searchers. It hops between major search engines and get the best and cleaner top listings.

Searchers no longer hop between major search engines anymore, they just hop on at HopHunt to find what they want and get cleaner listings without plenty of paid ads.

Plus, HopHunt has already given away over $70 Million worth of free ppc (pay per click) ads to webmasters and advertisers. No one else did it even Google and Yahoo.

In just five months, over 700 webmasters, Internet marketers, affiliates, bloggers and seo experts became free sponsors and got $100,000 each worth of free ppc ads.

The free sponsors or advertisers were now happy promoting their websites, blogs, products and services for free and get quality visitors for nothing. They keep on promoting but keep on silence because of competitions.

For just 0.05 cents per click, sponsors can get 2 million free visitors using the $100,000 worth of free ppc ads. For 0.10 cents per click, you can get 1 million free visitors and for 0.30 cents per click you get over 300,000 free visitors.

However, for more competitive keywords, sponsors can bid as high as $30 per click to outbid other competitors and get over 3,000 free visitors using the $100,000 worth of free ppc ads.

This is the same in the real ppc world such as Ad words or Yahoo PPC, advertisers bid as much as $30 to outbid other top competitors and still earn profit or lose money if they were not clever.

If you are a newbie marketer you are likely to lose money on ppc advertising but if you try to advertise for free at HopHunt using the free ppc ads, you have nothing to lose but you always gains ppc experience.

It’s very easy to get the $100,000 in free ppc ads at HopHunt. Just create sponsor account, inside your sponsor account you can create as many ads as you like to promote you websites, blogs, products or services.

HopHunt would like to give away $500 Million worth of free ppc ads within a year, that would not take long considering that it is now the talk of the web and being buzzed in the webmasters community, so you should hop in right now to avail.

You might still say that HopHunt doesn’t have much traffic yet. But take this, when Google started on the Internet it didn’t have much traffic also but now is the second most trafficked site on the entire Internet.

Think about it… one, two, or three years from now. It is no doubt it will also get more traffic. With the ever rising cost of ppc ads today, it’s worth your time to avail the free ppc offer before it’s too late.

Hophunt.com is Going to Give Away $500 Million in Free PPC Traffic Ads

admin    PPC     $500, Away, FREE, Give, Going, Hophunt.com, Million, Traffic

HopHunt, the notorious new one-stop cleaner search engine is going nuts…

It was so determined to give away $500 million worth of free ppc (pay per click) traffic ads in a short period of time. No one can ever stop it even the big Internet ppc companies.

In fact, it has already given away over $100 million worth of free ppc ads to webmasters and advertisers in just 8 months and it never stops.

Thousands of webmasters, Internet marketers, affiliates, bloggers, seo experts and ppc managers became sponsors and got an average of $50,000 each worth of free ppc traffic ads.

They were now secretly promoting their websites, blogs, products and services for free and get quality search engine visitors for nothing while others lose their hard-earned ppc money.

For just a minimum of $0.05 cents per click, sponsors can get up to one million of quality free search engine visitors using the $50,000 worth of free ppc traffic ads.

This is the same in the real ppc world, advertisers bid as much as $30 per keyword to outbid other top competitors and earn profit or lose money if they were not so clever.

If you are a newbie marketer you are likely to lose money on ppc advertising but if you try to advertise for free at HopHunt using the free ppc ads, you have nothing to lose but you always gain ppc experience.

It’s very easy to get $50,000 in free ppc traffic ads at HopHunt. Just create a free sponsor account, then inside your account you can create as many ads and keywords as you like to promote you websites, blogs, products or services.

With the ever rising cost of ppc ads today, advertisers were losing money while ppc companies were earning billions of dollars of your ppc money.

It is worth your time to try HopHunt one-stop cleaner search engine and avail the free ppc offer while it’s free or until they have given away $500 million worth of free ppc traffic ads.