Is Optimizing Your Website for Bing will benefit you in future?

admin    Google Optimization     Benefit, Bing, Future, Optimizing, Website

Is Optimizing Your Website for Bing will benefit you in future?

Is Optimizing Your Website for Bing will benefit you in future?

As many a blog entry will go over, there’s been a good amount of buzzing around the launch of Microsoft’s new Bing search engine. Moreover, there’s been a well-brought-up quantity of rumor on what the growing popularity of Bing — along with their recent agreement with Yahoo — will mean in regards to Search Engine Optimization.

There is lot of rumor in internet that Bing is stealing market share from Google. Question keep on buzzing in our mind

1. What if Bing, after the initial buzz around their launch upland, begins to steadily challenge Google’s long standing dominance both in market share and SEO focus?

2. What can I do now to start making sure my site is well optimized for Bing so that I’m not playing catch up a year from now when all of my competitors are ranking well within both Google and Bing?

In response to the first question, what seems to be the common theme in most responses to this by industry experts is that Google for a long time now hasn’t had a realistic challenger to its search dominance, allowing them to focus on side projects such as the recently announced Chrome OS, upcoming Google Wave, and Cloud applications such as Google Documents.

What you’ll most likely see as Bing becomes a stronger competitor in the realm of Search, is that Google will begin — as it has already with the May launch of their “Show Options” feature — to release features to better compete with some of Bing’s advertised advantages over Google.

While many of these changes will be designed to enhance and better organize results, many believe the recent competition imposing by Bing will benefit visitors looking for relevant results, as well as sites looking to have them found for relevant queries.

In response to the second question, the answer is to continue to focus on the same SEO best practices you’ve been focusing on.  The type of SEO work and tasks webmasters need to perform to be successful in Bing haven’t changed — all of the skills and knowledge that webmasters have invested in previously applies fully today with Bing. Moreover, investments in solid, reputable SEO work made for Bing will bring similar improvements in your website’s page rank in Google and Yahoo! as well.

SEO task you should do for Bing optimization for your website.

* Unique, keyword-oriented Titles and Meta Descriptions for ever page of your site

* Keyword-oriented, clean and well-structured URLs

* Singular themes per page with keyword-oriented content in reference to your page’s theme

* Submission of a well structured and relevant XML sitemap to Bing’s Webmaster Center

* Submission of your site to Bing using Bing’s Ping service

There still certain factors while starting SEO service for Bing search engine such as the quality of your inbound links, along with other standard SEO best practices play significant roles.

While the same SEO best practices will assist your site’s ranking within Bing, some of these items — according to initial studies — seem to play a greater role with Bing than they do with Google.  Meta Descriptions is one example. Currently, Bing places more importance on the quality of your Meta Descriptions than Google does.

What this means for some sites is that focusing on these same SEO practices, with a tighter focus on the quality of your Meta Descriptions and quality, unique content can help even sites reliant on longer-tail searches be more visible, due to different user behavior on Bing.  This is true as well with a more local-focus being presented by Bing. It is reported that Bing is weighting local results in a more aggressive manner than Google.

Of course, with Bing being relatively new, things could change as the competition with Google heats up. The advent of new features and options — some of which will focus on micro formats, RDF and other advanced SEO practices — is sure to keep this space dynamic as well.

Future of Mobile Search

admin    Google     Future, Mobile, Search

This article has a number of videos to explain the concept that can be seen on Telecom Circle. The link to this article is http://www.telecomcircle.com/2009/08/future-of-mobile-search/

Have you ever searched for tutorials on 3G from your mobile phone? Most likely, your answer would be no but if I had asked the same question for search on PC, chances are that many of the telecom professionals could have searched for it. Here lies the difference between search on PC and search on mobile. The search algorithms that worked for PC are unlikely to work for the mobile. On the mobile, most of the search queries are around navigation, direction and local search.

Search has been an integral part of internet. In fact, search is the very first functionality that any new user of internet uses. However, this is not true for mobile internet. The mobile search is yet not anywhere near the adoption levels of online PC based search.

How is Mobile Search different?

The fundamental difference between the mobile search and PC search is the access device. The screen size of the mobile phone is a constraint and hence the internet search results need to be modified. Even the input keyboard is different and the search string could be shorter which means the search result has to be intuitive.

The second difference is in the usage pattern of mobile. Unlike PC, the mobile phone is a ubiquitous device and people normally search for “at the moment” kind of thing. This means they search for nearest restaurant, retail points, service centers or mobile content. Their need is immediate and the patience or tolerance is low. They are looking for relevant results that are actionable like they need a taxi that can reach them fast and they should be able to book the taxi using their mobile phone. This means that the result needs to be location aware and should also give the phone number of the taxi company.

Thirdly, the consumer expectations changes with the time of day for the search results e.g. an afternoon search for restaurants means that the results should be about restaurants amenable to business meetings whereas, in the evening the same search should retrieve fun places like pubs or lively music restaurants.

Lastly, the difference is in the frequency of search and the number of attempts for each search. On PC, a surfer changes his search string multiple times before he gets the right results while on a mobile, nobody is likely to change the search string more than a couple of times. Also, people search at least 4-5 different things on PC everyday but a typical mobile internet user searches something only once in 4-5 days.

Why is mobile search languishing behind the PC search?

The number of search queries on mobile was not even 2% of that on PC in 2007 (m:metrics reported 27 million mobile searches per day in 2007) and the main reasons for this dismal performance were

High cost of internet impacting the usage Low penetration of mobile internet, e.g. in Europe, the mobile internet penetration is barely into double digits Experience of mobile internet due to small screen size Unavailability of search engines relevant to the mobile phones

Future of Mobile Search

The mobile search should be able to utilize all the resources (location, camera, voice, etc.) that the device has to offer to retrieve socially relevant results that can give confidence to the user in almost every situation even if he is alone or in a completely unfamiliar environment. I am listing below five different types of mobile search which hold a lot of promise in future. I have also included a few videos for each search type to demonstrate how it works.

Local Search: The biggest benefit a mobile phone is that it is location or context aware. Both GPS as well as non-GPS devices can provide location co-ordinates based on different technologies. The search needs to take the location co-ordinates into consideration while churning out the results. Thus search for a television should give me the retail points in the vicinity. I would expect the search to take into account my past queries as mobile device is a personal device and is unlikely to be used by multiple people. Local search or Yellow pages seems to hold the maximum potential for mobile search as well as for mobile advertising. Voice Search: Imagine, you are driving car and need to find out about location of a particular movie hall. Will you be comfortable in inputting the search string on a web page? I would rather pull up my car on a side and quickly call somebody to find out about the hall. Voice search is very useful in such circumstances. Also, not all mobile phone owners are literate or comfortable with internet but everybody is comfortable talking. Google, Yahoo and Bing, all have voice assisted search but Chacha takes the voice search to another level as its search engine utilizes crowdsourced workforce to answer the queries. Another application, Vlingo lets you control your mobile phone with the power of voice. With Vlingo, you can simply speak to your phone to send a text message or search the mobile web. Visual Search: Apart from location, the other key feature of a mobile phone is a camera. Camera is like an eye and should be used to as a key input for search. Imagine you could search the Internet just by taking a picture of something, such snapping a picture of a music CD to look up reviews and listen to the tracks, instantly getting information on a product featured in a magazine, or looking up recommend places to visit by taking a picture of a famous landmark.

There are two types of visual search that particularly excite me are Point & Find and Augmented Reality. Nokia’s Point & Find requires you to simply aim the camera of your Nokia phone at any object in meat-space and the Point & Find application will access relevant data off the Internet. Point & Find uses real-time image processing to recognize real-world objects in a Nokia database of virtually tagged items using the phone’s camera, Internet connection, and GPS data. The software also recognizes bar codes and supports category-specific text-entry search.

Augmented reality takes Point and Find a step further and adds information and meaning to a real object or place. This means if you are a tourist in a completely unknown place, you can get all the information you want to search by just holding the camera phone in front of the building or place. Another example of finding the nearest tube (metro) is in the video          Social Search: Since the mobile phone is personal and has a phonebook, a social graph of the user can be produced using the information from phonebook and the online social behavior. A search engine may give results that are relevant in general but if it can access your social graph and boost the ranking of search results that your friends have deemed to be important. It would preferentially show results that were more fun and more relevant to you in your social context. This kind of search would excite the digital natives. Vertical search: The most frequent vertical search on mobile is entertainment. abphone is a mobile search engine that focuses on multimedia content that you might want for your phone e.g. images, video and games.  They have created a really simple mobile search interface to a range of different content databases. Similar vertical search could emerge for shopping of consumer durables (television, music system, etc.) that would not only compare the features but also give a comparison on the best deals in the locality or city.

Read other similar articles on http://www.telecomcircle.com

Chacha.com: the Future of Search Engines?

admin    Google     Chacha.com, Engines, Future, Search

According to Scott John, CEO & Co-founder of Chacha.com, this new search engine, is “the ultimate fusion of computer technology & human intelligence. Live human guides are available to provide additional assistance. – The human brain.”

ChaCha has two options for searching:

1. the user searches without the assistance of an adviser

2. or the users can get help in real-time via an instant-message chat

But what is the main goal of this new way of searching when we are used to do it all alone?

When somebody is trying to find very specific data, or is a novice with the internet in general, he or she has the possibility to refer to the chat function and ask one of the 10,000 advisers for help. ChaCha currently is a beta version. That means they are still working on the functionality of the website and try to update and finetune it according to new user experience.

Lets keep our eyes open to watch out what is going on in the search world. Not that we believe ChaCha will outrun Google, Yahoo or the like in an instant – but it is always good to have a choice!

Future Relevancy Or Page Rank

admin    Google     Future, Page, Rank, Relevancy

With all the talk about search engines and relevancy, I came up with some interesting thoughts that I wanted share about where I believe the search engines are heading concerning basic Search Engine Optimization (SEO).

Trying to stay ahead of the search engines, which is nearly impossible, I’ve been trying to look to the future of SEO while creating web pages following the guidelines of the major search engines.

One of the largest problems the major search engines are dealing with is Search Engine Spam, Adsense Spam, and “Spammy Pages” such as keyword stuffing to gain higher rankings. In guidelines from Google, they mention write your pages for the users, not for the search engines. This statement alone, is a little prediction of the future of what is coming. And in order to stay ahead of the curve with some long term planning, I am suggesting we should take this to heart, and stop using the older SEO methods that eventually will hurt us.

Websites are being currently being penalized and dropped from years of top rankings for not adapting to the search engines guidelines and continuing to use SEO methods of years ago.

In thinking in terms of long-term success to maintain high rankings for each of the major search engines, through about as much research as you do online, I have came up with a few guidelines to the basic SEO ideas for the future.

One of the most important aspect for the search engines, and what I have seen and predict will have more importance is website copywriting. We’ll this is nothing new, we all know website copywriting is important, may as high at 45% of our copywriting contributes to our page rank. This will always remain important, and I believe will become even more important to high as 85% of what our website says will contribute to our page ranking in the future, as a shift from the search engine giving higher ranking from a technical aspect to more of a informational or relevancy aspect.

Eliminating some of the currently used technical aspects may maintain higher ranking in the coming future. Let me explain some of the commonly abused technical SEO habits currently, that I believe is headed toward extinction.

a. Keyword Meta tags. This tag alone is open to elimination due to the common abuse methods such as keyword stuffing. Most major search engines generally ignore this tagline currently.

b. ALT tags are another tagline that is just in the beginning stages of being eliminated. Some search engines have been experimenting with ignoring ALT tags and have found out that pages indexed without ALT tags are returning higher relevancy results. Again like the Meta tags, ALT tags have been abused to such from as keyword stuff.

c. The two Meta tags that will gain in importance will be the Title tag and Description tag. A title and description taglines accurately representing a well written website copy write will enhance your page’s relevancy.

I am not suggesting that today that we immediately stop using the successful technical SEO currently in place, but the gradual elimination of this technique as the search engines stop using each method. Personally, I no longer include the Keyword Meta taglines on my web pages, and will continue to remove useless html as that become irrelevant.

In summary, my opinion is that future SEO standards will be more focused on good copywriting and less on technical aspects such as Meta taglines, Alt taglines, Headings to gain a higher page rank, or should I say higher relevancy.

How to Improve Future Page Rank – Google PageRank Predictor Tool

admin    Google     Future, Google, improve, Page, PageRank, Predictor, Rank, Tool

We found a hot Google PageRank tool that utilizes a unique algorithm to predict the future value of Google Page Rank on your website. Google PR ( http://en.wikipedia.org/wiki/PageRank ), is the Google patented algorithm named after one of their co-founders Larry Page. The Google PR algorithm has helped set the Google search engine apart from other search engines. The PageRank algorithm takes in multiple factors to grade the relevance of your website from a scale of 0-10. The PageRank tool is available on your browser by installing the Google Toolbar and choosing from “Toolbar Options” to have the “PageRank” display.

Knowing how to increase PageRank takes a lot of consistent work and effort and can be established by activities improving both onsite and offsite architecture. Key factors that contribute to the onsite relevance of your website and to improve PageRank include, but are not limited to, relevant meta-tags, optimized content, properly structured image references, proper file infrastructure, and relevant in-bound content links. There are additional factors that Google may use to determine PageRank but you will find that things change over time. Offsite factors include links inbound to your site (the relevance and PageRank of the source of these inbound links), publishing content throughout the internet that links back into the relevant content of your website, hitting the viral/social-sphere with your content and creating relevant inbound links, publishing your website content in additional media types such as audio and video, updating content to provide the search engines with fresh information, and additional factors which are ever changing as well. The scoring methods of the Google PageRank tool will continue to evolve as the internet and search marketplace grow. Check out the innovative Google PageRank predictor tool at http://www.seomastering.com/pagerank-prediction.php.

Search engine optimization (SEO) techniques will be the base to establishing a solid PageRank and to potentially improve PageRank. A comprehensive Search Engine Optimization strategy should include creating relevant meta-tags, fresh and unique content, image alt tags, file architecture and proper onsite conventions, as well as offsite conventions which include creating back-links, content syndication, and alerting the search engines you are relevant to a specific topic. Search Engine Optimization continues to evolve and is a very technical and complex science, so there are components which lie outside of the above breakdown. Using the Google PageRank predictive model tool we provided, you should be able to see that proactive SEO is occurring on your website property and as a result you should see increasing search engine rankings in the near future. Please bear in mind that this tool is simply a best guess at what your future Page Rank may be and should only be used as an estimate. This is not the end all answer as to whether or not your Search Engine Optimization techniques are effective.

The Future of Search in Real-Time

admin    Google     Future, RealTime, Search

As the social media community explodes all over the world, almost every user has heard of services like Facebook, Twitter, and MySpace. However there is yet to be a real monetisation strategy to take advantage of these great social communities. When you access these sites, you get the odd advert appear, which is relevant to what you have specified in your profiles etc. However, three of the most popular search engines on the web are trying to see if they can make their search service better than the rest by investing in technologies that are based around the social networking infrastructure.

Real-time search could be the future of search as we know it. At the moment, you can access a social networking website and add a status update or tweet whenever you feel the need, and users are informed of the update right away. If this could be transferred to search engines the impact could be huge, as 2 major boxes would be ticked. Firstly, users would get search results based on real-time occurrences, and secondly, they would be relevant. Both of these factors are key to all of the major search engines, and to have this in place would be of huge benefit to users. Currently, the search engine results are based on slightly historic data, which means users are not presented with the latest fresh information for every search term that they type in. For Search Engine Marketing firms this could be great news as the playing field would be a lot more level and everyone would have the chance to gain number one spot throughout the month, if not for a few hours at least. This would mean giving Google what it has wanted from the very start. As part of an Internet Marketing campaign you would have to produce, fresh, original and regularly updated content that is well syndicated and available for everyone to read.

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