Four Adsense Tips : What not to Do

admin    Google Optimization     Adsense, Four, Tips

Four Adsense Tips : What not to Do

Most of the information you’ll find about AdSense tips will involve ideas about how to maximize your profit generation activities. However, knowing what you should do is only part of the picture. You also need to know what not to do. The tips below can help you prevent some of the biggest mistakes.

Do Not Click Ads

Whether by accident or not, one of the best AdSense tips that can be offered about what not to do is that you should never click on the ads on your own site. Obviously, this could be a great way to artificially inflate your own revenue. You could just spend hours clicking on the ads and you’d eventually rack up a pretty nice bank for yourself.

However, Google takes this serious and for good reasons. While you may think it’s a great way to boost your own earnings, you are benefiting at the cost of other business owners who are sincere in their desire to drive real traffic to their sites. Because your earnings are a percentage of what these marketers are paying, your money comes at their expense. Plus, reports of this type of cheating can hurt the legitimacy of the program and that’s something Google does not want.

Never Reward Visitors

Another example of some good AdSense tips is never to offer incentives to site visitors who will click on your links. That even means begging and pleading. For example, you don’t want to suggest that the site will be closed down if people don’t visit the sponsors. Google also disproves of this practice for the same reasons as above. If you’ve done a good job on attracting targeted traffic, you don’t need to seem desperate in this way.

No Empty Pages

The temptation for lazy site owners might be to just throw up the AdSense code on an empty page and be done. While you won’t have to worry about any AdSense tips about designing a great page this way, you will end up with limited traffic and no interest in your ads. Visitors need to stick around long enough to notice and be intrigued by the ads. With no other content on the site, visitors are likely to be angry about the waste of their time and will take off quickly.

Realize the Penalties

Knowing that the above is not a good idea either because Google disproves of the process or because visitors won’t approve either may not be a major deterrent. However, the reality is that Google is serious about these issues and will suspend the accounts of anyone who violates the above and other policies.

As part of these AdSense tips, you should realize just how serious these violations are taken and what they can cost you in terms of future revenue through the program. There’s no reason to put yourself at risk like that. Instead, do the extra work and have the patience to get the revenue you want legitimately.

Four Important Rules: How to Get a #1 Ranking on Google

admin    Google Optimization     Four, Google, Important, Ranking, Rules

Four Important Rules: How to Get a #1 Ranking on Google

Unfortunately, many people still don’t know what it takes to convince Google that your website is more relevant than the millions of other websites on the Internet. There are four simple rules that will help you to get your website on Google’s first result page:

Rule #1: Don’t try to fool Google

Google wants to return the most relevant web pages for a search query. They want to provide the best answer to a search query.

If you try to get a high ranking for a keyword for which your web page isn’t really relevant then you won’t get good results. Actually, you might be accused of spamming. If your website consists just of ads and affiliate links then it will be extremely difficult to get good rankings.

Make sure that your web pages will answer the questions of people who search for your keyword. The better your web pages match the interest of the web searchers the better rankings you will get. It takes some time to create good content but it will pay off in the long run.

Rule #2: Your web pages must show Google that they are relevant

A website about used car parts cannot get high rankings for a keyword such as “brain surgery”. A high ranking for the keyword “used car parts” would be very beneficial to that site.

The problem is that Google must be able to find out that your web page is relevant for the keyword “used car parts”. For that reason, you have to optimize your web pages. Optimizing your web pages simply means that you make it easy for Google to find out what your website is about.

When Google visits your web pages, it will analyze the following elements of your web pages:

The URL structure
The title tag and the meta tags
The body text
Headline tags
Image alt attributes
Your site architecture and the internal linking structure of your site
The outbound links
Many other factors in the HTML code of your web pages

Each element can contain your keyword and show Google that your website is relevant for that keyword. This doesn’t mean that you can simply insert your keyword in these tags and that’s it.

You can also over-optimize a website and that can get your website banned from Google’s search results. It’s important that you optimize the right elements and that you insert your keywords in the right frequency. Analyzing dozens of web page elements can be very time consuming. IBP’s top 10 optimizer can help you to do this quickly and easily.

Rule #3: Other websites must confirm that your web pages are relevant

In addition to optimized web page content, Google heavily relies on the links from other websites to your site. Basically, the other websites have to confirm that your website is relevant for a special keyword.

The more websites link to your website, the more visible it will be to Google. The more other websites use a special keyword as the linked text in the links to your website, the more important is your website for that keyword.

A web page that has been optimized for the keyword “used cars” can also get high rankings for the keyword “pre-owned cars” if enough websites link with that text to the page.

It is also important that the other web pages are related your site. If a website that is about vintage cars links to your “used car parts” website then this will have a bigger effect on your search engine rankings than a link from a candy shop website.

A link from a web page that only links to car related web pages is also more valuable than a link from a web page that links to all kind of pages. Getting the right links is crucial if you want to get on Google’s first result page.

Rule #4: Your website must have a clean history

The age of your domain and its history will also be considered by Google. A domain name that has been around for a long time will get high rankings more easily.

However, if your domain name has been used by spammers before, you might still suffer from the ranking penalties that have been applied to the previous content.

If you follow the rules above and change your web pages accordingly, your website will get top rankings on Google. It cannot be done over night but it’s definitely something that can be done within a few weeks if you do the right things.

Warmly,

Gary Neame

Affiliate Marketing – Twitter Revealed – Four Ways To Use Twitter To market Your product For Free

admin    Twitter     Affiliate, Four, FREE, Market, Marketing, Product, Revealed, Twitter, Ways

Affiliate Marketing – Twitter Revealed – Four Ways To Use Twitter To market Your product For Free

1. Build a Complete Profile. You want people to feel comfortable knowing who they are dealing with

and to do this you want to add a picture to your profile with a short bio and make sure you include

your web address where they can see what you have to offer them.

2. Build Your Following. Use twitter’s advanced search and put in keywords relating to your service and you will find twitter users who have mentioned those keywords in their profiles. Click on their

profile and “FOLLOW” them and they will get a notice that you have followed them and in return can also

decide to follow you. Now your developing a targeted audience.

3. Use Twitter Search Tool Each Day. Come up with a list of different keywords that relate to your unique service and search each day for different keywords and follow those people who make up your targeted audience. You will want to also look at who is following them and proceed to following those people as well because if they are following your initial person searched then you can presume they will also be interested in what you have to offer.

4. Tweet Every Day. Send out tweets to your followers to let them know you are a real person and not just a bot spamming twitter. PLEASE NO SPAMMING or twitter will delete your account and you will lose all the time you spent only to start again. You can send out simple tweets of the weather in your area or what your doing that day or any helpful links and info that may add value to your followers life. If your sending out links make sure your using a link shortening service like bit.Ly or one of your choice.

Its simple to use and promote on twitter and also a lot of fun. You can also learn a lot from other people

on twitter as well. Welcome it and jump in and build your business.

The Four Secrets of Successful PPC Campaigns

admin    PPC     Campaigns, Four, Secrets, Successful

The attractive quality of SEM and in particular pay per click (=PPC) advertising is that the results are measurable. As a strategic marketer, I have never come across any sales or marketing tool which is so transparent and cost-effective. PPC campaigns allow you to see vital statistics on user behavior, text ads, keywords and much more. Best of all, however, is the fact that you can use PPC campaigns as “instant sales generators”: You can pause your campaign when sales are high or you can switch them on again when sales are low to get a new sales boost.

Secret 1: Have an online strategy in place before you start!

Prior to implementing your online strategy you should consider the following:

I. Define the purpose of your online marketing campaign

Some businesses use PPC purely as a “sales generator” tool, other businesses use it as a way to encourage new client leads and others simply for increased brand awareness.

II. Identify the medium and long term online strategy

It is important to have realistic medium and long term expectations. Bear in mind that online campaigns deliver improved results the longer you run them.

III. Set a realistic monthly budget

Always consider your budget relative to your product’s profit margin. PPC can have a massive effect on sales and lead generation, but

In our experience, we often find that very few businesses develop a strategy before they start their campaign. The alarmingly common approach of “let’s allocate some budget for 6 months and see what happens” is a recipe for disaster.

Particularly for the first weeks of your PPC campaign run time, it is imperative that you dedicate a significant amount of time to fine-tuning key words and text ads.

An alternative solution is to employ an agency and ask them for a trial PPC campaign in which the results are assessed after 4 weeks. If your agency cannot deliver results within the first 2-3 weeks, chances are that they are not allocating your budget to the right key words and text ads or did not consult you properly in the first place.

Secret 2: Prepare your website!

Statistics show that you have got exactly 6 seconds to convince a visitor to stay on your site. If the visitor does not instantly find what he or she is looking for, your budget will not translate into business or leads.

It is critical for your website to have the following characteristics:

Enticing images- If you offer a service, pictures of happy people will give the impression of satisfied end users. If you are offering a product, make sure that your images are clear and represent your product in a true manner.

Good web copy– Remember that less is more when it comes to web copy. Don’t clutter your site with unnecessary text. Good web copy should fit in one frame.

Call to action phrases- Tell your visitors what you want them to do. Examples of good call to action phrases are: “Call now!”, “Buy today!”, “Contact us!”.

No scroll bars- Wherever possible, fit everything into one screen or frame. The more a user has to scroll, the more chance you have in loosing the visitor.

Site design in HTML – Flash websites might look great, but are a killer for any SEM campaign. You may incorporate some flash images to enhance your site’s look and feel, however keep your site predominately HTML.

Remember: Unless your site is ready, your traffic will not convert into sales or leads.

Secret 3: Start small – Choose one Search Engine only

Especially if you are dipping your toe into the pay per click pool for the first time, it is more than OK to start off small. In my experience, too many companies are confronted by the variety of choice between different PPC search engines and are tricked into thinking they need to be on all these so-called “networks” immediately. New online advertisers are often considering big players such as Google Ad Words and Yahoo! Search Marketing (Yahoo!7 and ninemsn), but also the smaller fish such as Sensis, Ask, MIVA and Mirago. Too many different campaigns (each of which are run according to different rules, different budgets and different funding) are too much to juggle for most first time online advertisers.

It is important to stay focused when deciding on your first search marketing network, and refer back to your online strategy to properly match your purpose to the correct network. I would always recommend trialing a campaign on Google due to its amount of market share (55%) and quality traffic. If your campaign performs well on Google, chances are it will also perform on other networks.

Walk before you can run. Test your campaign on one network first to get a feel for it, and when you feel more confident then consider branching out.

Secret 4: Trial and Assess the Results

After choosing the correct search engine network to implement your PPC campaign, embark on a simple three week trial campaign. The great thing about PPC is that you can pause it whenever you like, so you are not locked into any long term commitment after your designated ‘trial period’.

Once you have seen the campaign results for the first three weeks, you (or your online agency) should be able to identify trends for your particular business. For instance, you should be able to see which of your key words were most sought after, which words attracted most enquiries or led to sales, which “click-days” and “click times” were extremely popular and which companies you compete with.

Example: one of our clients in the beauty industry knew after their three week trial period that Wednesdays and Thursdays between 12noon and 4pm were extremely popular for them in regards to clicks and enquiries for their services. As a result, they shifted their entire media budget on these 2 days and now receive twice as many enquiries as they had gotten in previous weeks – with the same investment!

Whilst trends are important to analyze for both your medium- and long-term online strategy, you must also closely analyze the direct impact that the campaign has on your business. Your sales team (or whoever answers calls in your business) needs to be briefed before the campaign starts and should monitor where new business leads are coming from. Analysis of your new business enquiries and where they found out about you is important to accurately gauge the impact of a prolonged PPC campaign.

Use your trial campaign as an indication of what is to come. In my experience, PPC campaigns improve immensely over time and a feature of their success depends on the amount of time that is invested in their development.

Four Pitfalls Associated with any Social Media Marketing Campaign

admin    Social Media     Associated, Campaign, Four, Marketing, Media, Pitfalls, Social

The most recent phenomenon to hit the Internet Marketing scene in recent years is another form of Internet Marketing in its own right called Social Media Marketing. While Social Media Marketing has the capability to drive hordes of targeted traffic to your website there are still some pitfalls involved which you should try to avoid, at all costs, if you want to be successful with your Social Media Marketing campaign.

First of all one of the major targets of Social Media Marketers are the social media websites themselves, for example, MySpace and Facebook. In order to target and market to these sites you have to join and attract friends to your profile page. The first thing to avoid after joining is becoming involved with any of the software available which allows you to send mass invitations to certain groups you may have targeted inviting them to be your friends.

Everyone in the group receives a generic message inviting them to be your friend. If the site owner or webmaster discovers you are using this software you could be banned for life or, at the very least, have your membership suspended for a period of time. This can result in giving you a bad reputation within this community and make it very difficult to build any type of trusting relationship you need to establish for your future marketing activities on this site.

Another pitfall to be avoided is related somewhat to the first demonstrating how any type of news, good or bad, travels fast within these social media networks. When you approach your Social Media Marketing campaign and any of these social media websites you have to do so with the right attitude. By saying this I mean you have to be open and honest about your intentions. You have to be Transparent.

If you try to deceive any of your social networks it will usually come back to haunt you which can, again, result in a tarnished if not trashed reputation within these internet communities. A wise Internet Marketer once told me, when it comes to Internet Marketing the more you give, the more you receive. This brings us to a third pitfall which, if not avoided, can stall your Social Media Marketing campaign as if it were mired in quicksand. And this is, always be available and eager to offer help and advice.

But don’t offer advice if it’s not requested. If you are available to answer a Blog or forum question for someone who is stuck in a particular situation and needs help then by all means try to help. This will pay big dividends later on when needed because your reputation will precede you which, in this case, will be a good thing.

A fourth and final pitfall has to do with knowing who you are approaching. In other words you wouldn’t take a trip to Singapore without doing a little preparation and study about the culture and practices of these particular people. You should take the same approach when planning your social media campaign. If you’re approaching communities such as Facebook or MySpace, learn the proper etiquette and above all try not to offend anyone.

Especially try not to offend anyone who wields any kind of influence or power over the other members of the community. This too can result in a quick death for your Social Media Marketing campaign. If you approach your promotion with these four pitfalls in mind and put in the necessary planning and preparation as you would with any marketing campaign then you will be much more likely to encounter success with your social media strategy.