Forget, Google: 5 Tips For Alternative SEO

admin    Google Optimization     Alternative, Forget, Google, Tips

Forget, Google: 5 Tips For Alternative SEO

Google is truly the giant of the internet world. Ask any internet marketer, whether they’re PPC or affiliate based, and they’ll tell you how incredibly powerful the number one post on Google truly is. Instead of slaving with paid advertising campaigns, lengthy underground marketing strategies, and other needless work, ranking number one on Google can give you massive exposure without the requirement to market yourself. The only problem? The competition. While Google is the giant of search, it’s by far the most competitive and difficult of the major search engines, and as a result it’s the hardest to rank on.

What’s the alternative? Instead of aiming to rank on Google, it’s often more worthwhile to take on an ‘alternative’ SEO campaign. By targeting other networks like Yahoo and MSN, you can see the results that you want even quicker than through Google. Here’s five tips for any alternative SEO campaigns:

#1 – The rules still apply, but not completely!
An alternative SEO campaign isn’t your invitation to break every rule for ranking on Google. While there are subtle differences between all the major search engines, the fundamentals of SEO are constant across all different types of search providers. Don’t think that just because Google isn’t your number one goal, it’s something that you can ignore completely.

#2 – Some search engines are more valuable than others.
While Google is the online giant, it’s known amongst marketers as a difficult engine to market on, due to the completely different demographic that uses it. While Yahoo and MSN don’t have the reach that Google does, they deal to different demographics entirely. If you need to supercharge your marketing campaign, take note of which search engine gives the best audience for your product.

#3 – Be innovative, not sluggish.
When you’re undertaking an alternative SEO plan, you need to make sure that your marketing ideas are razor-sharp, optimised and way ahead of the competition. The power of alternative SEO is so strong because so few people choose to take advantage of it. When you’re creating an entirely new strategy, make sure you don’t leave any loose threads that end up compromising your entire campaign.

#4 – Study the search dynamics carefully.
This one is absolutely essential when you’re targeting different search engines. While the primary rules of search are relatively constant, the dynamics and superficialities of each engine are slightly different and unique when looked at in a broad context. Instead of treating every search engine the same, look for the small differences that could cause you to rank differently, and adjust your product to match them.

#5 – Always pick the best long-term network.
How often does this get passed over in the marketing world? With so many marketers chasing the here and now, it’s important to step back and look at things in a global and long term perspective. What’s the best now might not be in a years time, and your choice in SEO should reflect that. Always be ready for change, and highly able to adapt at any moment.

Important Google SEO Tips You Must Not Forget

admin    Google Optimization     Forget, Google, Important, Must, Tips

Important Google SEO Tips You Must Not Forget

I think you have already found many Google SEO tips and tricks out there which are said to be effective, but I think there are only a few very crucial Google SEO jobs that you must not forget. Here you can find the four most important Google SEO tips you ought to use to search engine optimize your site.

1. Google SEO Tip: Your webpage should have at least five hundred words of content. The longer quality, optmized content you write, the better. It has been proved that longer, keyword optimized contents get higher ranks in Google.

2. Google SEO Tip: The content have to be informative and useful to the visitor. Just think about yourself. Do you usually continue reading anything without value? Informative, valuable contents are loved by Google.

3. Google SEO Tip: The content of your webpage ought to be keyword optimized. The formula is to have keywords inside the density of 2 to 4%. If you use to a lot keywords it could be harmful, if you use fewer your content will not be keyword optimized.

4. Google SEO Tip: Use title tags in your posts. This serves a good focus to your content and the readers will know what they are reading. It is a very important SEO trick. If you use H1, H2 and even H3 tags and you have the keyword in them, your webpage is counted to have better SEO factors.

These are the basic four Google SEO Tips you should follow. No matter if your website has many images and graphics, you should have optimized content under the images so that the search engines can feel it valuable.

Every search engines are for their users. It means they would like to provide their users with what they believe is a website with better and more useful content. It must be in your mind when you search engine optimize your website and content.

For more resources and useful software to optimize your SEO work click here.

More Google Optimization Articles

Want to Make Money From Google Adwords? Forget It…

admin    Google Optimization     Adwords, Forget, From, Google, It..., Money, Want

Want to Make Money From Google Adwords? Forget It…

… unless you grab the free special report and learn all the tips, tricks and techniques.

Everyone loves shortcuts. If there was a simple and effective way to boost the performance of your Google Adwords, would you like to lay your hands on it? You bet!

How much would you be willing to pay for this amazing information?

What if I tell… “You don’t need to pay one red cent to get this?”

Well… there are certain simple steps to follow to get the maximum out of your Google Adwords campaigns. I have used these simple ’shortcuts’ over and over again, resulting in vastly improved campaigns. By following the simple steps that I have outlined in my free report, I can virtually guarantee that you WILL see equally amazing results in your campaigns too.

Not only that, you will also save time and efforts.

Here are a few excerpts from my special report that you can download at no cost (download link at the bottom of this article):-

1) Always split test your ads: No matter what you do, you should always have at least two versions of your ads that you test against each other. More on this in my special report.

2) Optimizing is the key: This is one of the trickiest parts. Most Google Adwords users do not know what to do. Further, most users cannot figure out when to optimize their campaigns. Find out more about this important part in the free report at the bottom of this article.

And, here’s a little secret tip for you:

Keep reading blogs and articles like this and keep an eye on Google and watch out for the ads that come up for different keywords to get new ideas you can test.

Also, consider using an automation software like AdWords Analyzer.

Adwords Analyzer is a big time saver! Being able to know how many ads appear for keywords without having to type them in one-by-one is simply genius! I’ve found popular keywords that don’t have much competition at all. It really saves a lot of time.

Now I don’t do any keyword research without first using this software, Adwords Analyzer has a permanent spot on my desktop.

If you’d like to learn more such secret ‘tips’ on running a highly successful Google Adwords campaign, download your free copy of my “Google Adwords Special Report” and possibly get over 5000 subscribers within 10 days. Yes…. it is possible. If I can do it, you can too. Learn how… download your free report now.

Forget About Page Rank

admin    Google     About, Forget, Page, Rank

About three times a day I have people ask me “how do I get good Page Rank?” I tell them worrying about page rank on a new website is like weekend jogger thinking about altitude training.

In case you don’t know what Page Rank (PR) is, it is a score that Google gives a web page out of 10. To find out what sort of page rank you have you will have to download the Google toolbar from toolbar.google.com.

Google’s Australian site, google.com.au has a PR of 8/10 whereas google.com itself has a 10/10. Many people think that PR is the main determining factor to getting a web page ranked high in Google. What a load of codswhallop! (I don’t know what that is I just like saying it). Google looks at the information on the page before it looks at anything else, so if you want to get ranked high in Google focus on creating good content before worrying about Page Rank.

An SEO Tie Breaker

Page Rank is really more about being a tie breaker. It’s like that bit of extra training that gets the athlete over the line. When Google sees two pages that are equal in relevancy to a search, the final thing that is considered is Page Rank. The higher the PR then the higher the ranking, providing all other factors are equal.

In my SEO Melbourne based business I have regularly ranked many pages that have a 0PR higher than those with 4/10, 5/10 and even 8/10. The key is to focus on your keywords in places like your page title, article headings and especially text links.

Anchor Text

Open another browser window and type in the word ‘Failure’ into Google, then come back here…. Go on… I’ll wait. Funny huh? George W. Bush biography is no.1. Now funnily enough the word “Failure” does not appear anywhere in Dubyah’s bio. The reason he is ranked no.1 is that lots of bloggers linked the word ‘failure’ back to his website. If you look closely you will see some politicians from the left there as well.

Search engines like to see keywords in your anchor text or links. Google thinks that the most important website in the world for the words “click here” is Adobe Acrobat. I guess they are kind of right too, when you consider that there a gazillion web pages linking the words “click here” to download Adobe Acrobat. Once again the words “click here” do not appear on the Adobe page.

These two examples have promoted the idea that the more links you get back to your site the higher you will rank. Once again this is only true if you have done the work on your own web page first.

For instance if I wanted to rank high for “Online Marketing Melbourne” ( I live in Melbourne Australia) then I had better build a page where that phrase is present in the page title and maybe in an article heading and certainly in the body of the article as well as in a link somewhere. I should do this before I go around trying to get thousands of backlinks with online marketing Melbourne in them. That is what I call the lazyboy approach to SEO. Focus on your web pages first before you try and get back links.

Where PR counts.

Let’s just say for instance, that you are in an incredibly competitive space for ranking. Maybe you are trying to rank for a phrase like “Appear on the first page of Google” I have ranked no.1 for that for quite some time. However recently someone knocked me into no.2 spot. I don’t mind really, as the guy that did it, attended one of my SEO workshops . The pages were equal for SEO but his had a higher page rank, so it ranks no.1

So instead of trying to increase your Page Rank you should be increasing quality links back to your site. By quality I mean getting links from similar pages. This does a few things. Firstly it will generate targeted traffic back to your site. Secondly it will provide a path for the search engine bots to find you and thirdly it will increase your Page Rank but this should not be the primary reason to build links.

About the Author

The Article is written by Jim Stewart SEO Melbourne and SEO based business Online Marketing Melbourn. Visit SEO Online Marketing Company Melbourn for more information and learn more about quality links and google page rank.

SEO Tips – Forget Google: 5 Tips For Alternative SEO

admin    MSN Bing     Alternative, Forget, Google, Tips

When people think of SEO, PPC or anything having to do with “search marketing” it is assumed Google is what is being discussed. Ask any online marketer, whether they are affiliate or network marketers, and they can readily explain to you how powerful being #1 in the Google listings can be for their business. Being able to rank #1 on Google, for your chosen keywords (if they are keywords that attract buyers) is like a blank check you get to fill in. And of course, the best part is you can rank high with some work, and your cost to receive this advertising is zero dollars. Your ROI is thus very high since you are not paying for traffic. Everything is profit.

The only problem with traditional SEO methods is the amount of time you will spend trying to outrank the competition. And time is also money. You have to factor that in as well.

Since Google is the “Big Daddy” of the search engine marketing field, it is also the most difficult search engine to break into, and maintain top rankings in. Of course, the traffic you will receive is definitely worth it. No pain no gain they say!

Is there a way to get the best of both worlds? Everyone is searching for that short-cut to riches and high Google rankings but these shortcuts do not exist. What does exist though are alternatives. Yahoo and MSN (now Bing) are search engine networks you will want to think about targeting with your SEO campaigns.

To help you start to think about the possible alternatives and to help you think “outside the box”, here are 5 tips to help you out with any alternative SEO campaigns you may work on.

#1 – The Rules Still Apply – Or Do they?

Running an alternative SEO campaign is not an open invitation to start slacking off or to start breaking the rules. And when I say “Alternative SEO” I do not mean black hat strategies either. Each of the major search engines have different algorithms in place that contribute to how your site will be ranked in the search results, but good SEO practice still wins, every time. So stick with the whitehat strategies. Forget about the supposed latest and greatest new black hat tactic. These things do not last and end up hurting your campaigns.

#2 – Engine Value Factor

We all know Google is the Giant in the search engine game. This means it is always mentioned first and foremost when SEO comes up. Get on the front page of Google for your chosen keywords and you will get instant and targeted traffic.

This is also what makes it so difficult. Everyone is gunning for that top spot, and the competition can be fierce for even the low-traffic keywords.

Getting ranked for your chosen keywords is not always difficult just because of competition either. You have to keep in mind that Google does not work for you. Google works for their users…the searcher. People use Google primarily to find INFORMATION on a given subject, not to buy things. Google wants to make sure that when their users type in a phrase that the results will best match the intent of the searcher.

MSN (Bing) on the other hand, seems to cater more towards shoppers and buyers. This is why in many cases, you will not get the gobs of traffic from MSN that you will get from Google, but your sales conversions will generally be higher there. This has always been the case for me and this trend is only growing as far as I can tell.

Each of the 3 major search engines cater to completely different demographics. You have to keep this in mind as you prepare your SEO campaigns.

#3 – Innovate and Stay Sharp

So very few people choose to take advantage of the other search engines online. This is to your advantage, BUT you are going to have to be sharp, stick to your guns, and remain consistent. You are going to have to innovate from the beginning. Don’t leave any loose ends and follow through with your work. New strategies always require diligence when they are being implemented. Consistency wins every time because unfortunately, most people are lazy and cannot remain vigilant. Unfortunate for them, fortunate for you, IF you don’t go the lazy route too!

#4 – Study The Search Engines – Get To Know What They Want

Marketing itself is pretty much simply an act of finding out what people want and then giving it to them exactly how they want it. It is important you carry this thinking over into your alternative SEO campaigns and make sure you give each search engine EXACTLY what they want. As mentioned before, good SEO still applies across the board, and many of the same good SEO practices will have a positive effect on all engines, but each has their differences.

For instance, I have noticed that when it comes to organic rankings, Yahoo does not seem to give as much authority to.org sites. This could just be my experience, or a weird fluke, but some of my sites with the.org extension, which do very well on Google for their chosen keywords, cannot seem to climb on Yahoo.

If you pay close attention to these little nuances, and adjust your marketing message to take advantage of them, you will rise above the competition.

#5 – Look To Future Sustainability

Too often I see marketers, newbies and veterans alike, create their SEO campaigns as if there is no future in it.They appear to enjoy playing the “give it to me now” game. Long-term strategies, which would allow them to remain competitive now AND far into the future, are not their focus. Bad move…

If you want to build a successful business you need to build it on a solid foundation, taking into account the future profit of a well-built campaign. This means that although you use alternative search engines you make sure that what you are building is being built to last, not just to take advantage of some loop-hole that is really no loop-hole at all. This also means that you must continue to pay attention to your campaigns. For each individual alternative SEO campaign you build, one engine will generally come out the clear winner for THAT specific campaign.

When this happens look for the answer as to WHY it happened. You want to be able to duplicate the same process across several different niches over time. If there ever was a secret it is this: Find what works, with each of the major search engines, build engine-specific campaigns according to those working models, then rinse and repeat across as many different niches as you wish.