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Feb

How to Optimize Your Facebook Page For Your Business

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How to Optimize Your Facebook Page For Your Business

SEO for Facebook…really? Can you truly optimize your business Facebook fan page for search engines? YES!

The first step to optimizing your site for search is to identify the best keywords you should use. Keywords should be selected on the basis of how potential customers who have NEVER heard of your brand name but who NEED your goods/products/services are searching for providers. Keywords are tricky to pick out but with a little help from Google’s keyword tools (insights, trends, sets, etc) you can uncover not only the right words and phrases but the search volume itself. Try and find good keywords and link them to your company name as you choose your Vanity URL.

Make sure your Facebook Page URL represents the identity of your business and your brand. They frown on black hat behaviors so keep it above board and choose a username that represents your brand! Part of the process to get a vanity url is to have 100 fans on your page. Once you get more than 100 fans you can implement this SEO element with Facebook.

Once you have investigated and selected the best keywords and selected your vanity page URL it is time to concentrate on the actual optimization of your Facebook page. Here are some general guidelines for on page optimization:

Add keywords to your “about” box
Place your company website link url in your profile
You can add more than one URL so add your Twitter link, LinkedIn profile link, etc.
Publish interesting content on a regular basis that is related to your products or industry that is not ’salesy’
Use keywords in everything you post if possible
Be social, interact, evoke comments
Add video from YouTube, add photos or products, your store front, etc.
Find links related to your site content.
Put your Facebook page url on your email, newsletter, website, etc.

The “About” text is the place to pack your description with keywords as close to the top of the page as possible. You are limited by the amount of text you can place in her it is still the best place to add custom text. There is a 250 character limit so use keywords in your text and be selective!

The “info” tab is a critical place to include more keywords/phrases as well as your links to your website and other social networks where your brand has a presence. This is essentially where the descriptive metadata for your fan page is pulled by the search engines and really boosts your content score. Facebook has a super high page rank with all the search engines therefore it is critical to have your website on your Facebook page to provide a valuable link. To have your website displayed on your main profile page click access the information box on the left side of your profile page. Click on the yellow pencil and you will be able to edit the box. Check the box “website” for your site to be displayed. Now visitors can go directly to your website. Here are some things to add to this box:

Local Search Information – complete address for a brick and mortar business or city, state, and zip if you work from home or only have PO box.
Company Data – Mission statement, Products, Services, Brands carried
URL – add links to your website, blog, and other social networking personal pages

Facebook lets you create “static FBML” (Facebook Markup Language) boxes and tabs for large volumes of content, images, or video. The more content you have on your page the greater your content density score with Google; however, keep in mind that each tab you create has a separate URL from the search engine perspective. To add a custom tab or box to your page:

In the search box on the top right of your Facebook page type in “static fbml”
You will go to a page of listings. Select the “Static FBML” application button.
A new page will open and on the top left side are two options. Click the “add to my page” icon.
Choose the page where you wish to add the custom content box or tab.
Close the dialog box and go to your Fanpage. Just below your profile photo click “edit Page”
A new page will open. In the application list is the application “FBML 1.” Click on the pencil beside it.
Select “edit”
A new page will open with 2 fields – “Box Title” and “FBML”. Name the box or tab with a Keyword related to the content you will place there. If this will be a Tab Title you will be limited to 10 characters.
Click “save changes”
To return to your application settings page click “edit” at the top of your page.
Click the pencil next to the name you selected for the FBML application and then choose “application settings.”
To add the FBML you just created as a box select “add” next to the “box” option.
To add the FBML you just created as a tab select “add” next to the “tab” option.

Status updates are a great place to post direct links to your website; however, you want to do that judiciously. No one likes to be sold to or constantly pitched. Since Google really likes pages that link to relevant sites, posting relevant related links near the top of your page’s structure are legitimate Google boosters for your Facebook page.

Post the raw URL in the status update frame or use the “attach link” feature. Posting the raw url Facebook automatically links the text to the URL. The resulting anchor text is what it is…you can’t change it; however, the url is linked directly to the destination page and does not have Facebook.com as part of the menu bar on the destination page.

If you use the “attach link” feature Facebook pulls the title, body, and any images from your page and creates a suggested image and text to the side of your page’s link. This is great for increasing your keyword density too by changing the anchor text before “sharing” your link. This link will go through a share url that places the destination url in an iframe that has the Facebook menu bar at the top. It will also include a share feature as well as a place for comments.

Content is still king so what you post beyond URLs can influence your searchability. But highly optimized keyword rich content is useless if it is not interesting and varied. Photos are terrific but add keyword rich captions perhaps with a geo-targeted keyword for additional mojo. Post an event and include text and keywords as well. Create a discussion forum for those events and to discuss brands and product reviews, etc. All the content you share on your Facebook Pages are indexable by search engines.

There are even some offsite things you can do for your Facebook Page. One of these is getting inbound links from you website and vice versa. Reciprocal related linking from related and authoritative websites help your PageRank. Put a Facebook badge or Facebook Fan Box widget on your website to encourage your website followers to link back to your Facebook page. Links from other Facebook pages are also a form of inbound links to your page. The more fans you have the more links you have to your Facebook page thus adding to your “Google go juice.”

Encourage your followers to comment and discuss topics on your page. Get them to “like” content on your page as that links their name back to their profile page thus creating yet another back link. When Google’s spiders see that your fan is commenting on your page as it is indexed Google sees reciprocal links. This type of linking is heavily weighted.

SEO is important to all that you post on the nternet related to your business. Growing your social media connections on Facebook is greatly aided by simple search engine optimization tactics. You can do a lot to maximize your brand’s exposure to search engines through your Facebook Fanpage.

Shannon Evans is recognized in the Puget Sound as an expert in how to make your business have a web presence rather than just a web page. Her conversational marketing techniques and practices outlined by Practical Local Search, LLC you will see your small business presence on the web increase: http://www.practicallocalsearch.com/. She is a consultant for social marketing campaigns that allow you to organize your marketing and sales efforts in an inexpensive delivery platform that is easy to set up and manage. The ability to send, deliver, and track any installed resource gives you the power to c

Now Pay Close Attention –

Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told. Everyone with a facebook fan page faces the same two problems:

[Problem #1] How To Find Interested Facebook Users

[Problem #2] How To Bring Them To Become Your Fans

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Your new fans will arrive in 3 – 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Buy Facebook Fans today and boost your businesses online presence overnight.

With over 500 million users, Facebook is bay far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans. Visit http://www.fbfansupply.com and claim 25 FREE FANS for tweeting about Facebook Fan Supply!

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Nov

Using Google and Facebook on Internet

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Using Google and Facebook on Internet

Using Google and Facebook on Internet

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Using Google and Facebook on Internet

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Posted: Sep 09, 2010 |Comments: 0

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Using Google and Facebook on Internet

By: james aks

About the Author

Read about Internet Forum also read Google Apps Forum also read Facebook Forum

(ArticlesBase SC #3232231)

Article Source: http://www.articlesbase.com/ – Using Google and Facebook on Internet

The best way to post in a few forums and work on growing your reputation as someone who is knowledgeable about a particular subject.There is no question that some forums contain lots of good information and advice but it can take a very long time to separate the good from the bad with so much information within.

Internet forums for a variety of reasons, the most common being the search for information or entertainment. The Internet forum is a safe Internet approach if you behave sensibly but you can find yourself in dangerous territory if you ignore the following warnings.

Internet forum is not a suitable stage for you to perform your very own drama. If you flounce about making extravagant statements merely for effect, you will be the object of ridicule by other forum members even if nobody tells you so.forums can be a little time consuming and at first the benefits may not be realized.

Online business is the same as any other businesses. For it to work, you must promote it. You must treat it like a real business, because that’s what it is. In this article I am touching on one of the most effective and free traffic driving tactics, forum marketing.

Usually, moderators removed messages that are not acceptable in the forum. Even before you sign up, you agreed that you will abide by the forum rules. And it is the right of the forum moderator to ensure that the forum is following the right standard. And so, no one has the right to attack or complain to the forum moderator.

The Google search engine is very efficient and gives results in quick times. The search engine is also supported by applications like thumb-preview where we can see a thumb size preview of the actual web page or theor the home page of the site.Secret use of networks of business success and effectiveness is the formation of personal friends or business contacts of the group.

Google displays search results based on an algorithm which includes the value of PageRank. So the higher your site’s PageRank, the more likely it is that you will receive a top listing on the search result page when someone types in the keywords for your site.

The registration process is the same between different social networking sites, however, LinkedIn has one of the simplest processes of collecting and maintaining the social network.many ways to promote your online MLM business. This article will discuss various methods of promotion and provide a few names to help get you started.

Facebook application is more personal than professional. Not that it can not be used to promote professional interests. You can still benfit from posting events. But this was not designed that way.The Linker – This is the friend who does nothing but share links all day. Links to articles he’s read that he thinks the whole world should be reading, links to movie reviews, links to new games coming on the market.

Mainly students and employees who want to get access to Facebook. Well Facebook is something that has been banned by many companies and all also schools. So for all those people this Web Proxies can be a big help. All you have to do is, to go to Google and type in unblock Facebook or YouTube or whichever popular site that you may want to go to.

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Read about Internet Forum also read Google Apps Forum also read Facebook Forum

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Pay Per Face: 52 Facebook Advertising Tips Best Practices

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Google Optimization Tags

Advertising, Best, Face, Facebook, Practices, Tips

Pay Per Face: 52 Facebook Advertising Tips Best Practices

Facebook ads are interesting and profitable

Combine AdWords copywriting and image analysis of linkbait targeted advertising and have a Facebook page.
And this is a new system to learn how to compete in. In the end, I combined my own experience with creating and optimizing ads for Facebook and their clients in reviewing the existing literature there, and created free white paper and video training with the name Pay Per FACE: 52 Facebook ads Tips and Best Practices .

Ill share some of those here with you:

CPM use. The more compelling ads, the higher the CTR, and thus lower rates of CPM, CPC, so you can take advantage of this, and leaves a lower CPC.

Change your ads frequently combat fatigue viewer. The more targeted you are, the sooner people will see and will ignore it. Use Quantcast and Google AdPlanner to obtain demographic data to drive. Organizing target groups(the campaign) with high, medium and low affinity and budget. Make compelling photos : look amateur photo, animals, people smiling, the image of the target group on goal or dream. Post a copy of awesome: questions, opinions, calls to action, call-out on the basis of a demo targeting. Always test multiple ads. Always. Always. Ad Pause when a tire to 25% of the original CTR, but again later. Sometimes Ive seen better results from your ad the second time. Get a super-granular , creating permutations like, age, sex, more segmented campaigns. Then you can allocate in accordance with the implementation of the budget and increase overall ROI. Studies Digg top posts from the last 365 days in a category to see what makes people click. Use Facebook FB and special terminology to copy. For example, fan pages, walls, columns, likes and groups.

This applies to 11-for 41 more tips, more explanations, more graphs, and narrated video presentation on the document, click here:
Pay Per FACE: 52 Facebook ads guidance and best practice

Via: Pay Per Face: 52 Facebook Advertising Tips Best Practices
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Source of this article:LLseo Watch – blackhat seo campaign
Description of Source:
blackhat seo blog about seo skills,seo tips,pay per click marketing,free seo tools down,free seo books.
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Seo Tips Leveraging Facebook in Google

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Google Optimization Tags

Facebook, Google, Leveraging, Tips

Seo Tips Leveraging Facebook in Google

Hi there,

everyone knows the massive pulling power of facebook on the web. Though till recently, it has not had any great uses for internet marketings as it lacked the search engine pulling power no great viral pulling power..

Now this has all Changed. Facebook has implemented PAGES!!

Why am I so excited about this?

1. We now have the ability to name the pages we create on facebook.com. Facebook.com is an amazingly powerful website in Google. Now we have the ability to leverage this awesome power by creating Pages, just like the one you are on now. Meaning, we can put the title of our page at the top of any page we create in Facebook. The title Is one of the main factors in determining a listing in the Google.com Search Engine.

2. Putting our great keyword rich title on the page, also creates an internal page on Facebook.com using these words in the URL of the page. 2nd massive bonus Having your niche in the name of the internal page is another strong factor into getting listed highly in the Google.com Search Engine.

These two points above are enough to be able to target nice long tailed keyword phrases, and have them ranking highly in Google

3. The Viral Aspect mentioned above.

See the little Flag icon on these facebook pages

There is the link

Become a Fan.

Your Viewers have the opportunity to become a “Fan” of your facebook Page. This is where it really gets interesting.

By becoming a fan of this page. Whenever you update this page with more SEO Tips or content based on your page. Your facebook wall will be updated. So I now have an excellent medium to distribute this SEO Tips Information.

Plus whenever you update your page, each of your fans walls will be updated with this update to your page. This is where the viral component happens big time. Not only is the update on your fans pages, but each of your fans friends will be alerted to this update on your page.

So on top of utilizing the massive power of facebook in google, you get this additional viral component, all driven via free search engine traffic.

Jun

Why Facebook and Twitter are deadly essential for your business

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Twitter

business, Deadly, Essential, Facebook, Twitter

Why Facebook and Twitter are deadly essential for your business

Neither Facebook nor twitter is riddle for you. Let the over 400 million active users speak for Facebook and over 75 million active users yell about Twitter and its magic. The world is shrinking and global village is no more an old term. Social media networks are being used for sharing knowledge and information, decreasing physical distance and promoting businesses in massive crowd.

Facebook marketing is a well understandable terminology the whole world is using. You can have an opportunity to talk about your brand in a way that it might stay longer in your niche market, both your customers and potential prospects. You can use Facebook marketing tools like Facebook fan pages, Facebook groups, advertisements, Facebook applications, blogs and much more and all will require no hard-earned money but your head and time. You need to utilize these mediums in a way that could persuasively convince them that it’s your brand and none other than your brand they should get their hands on.

Similarly, twitter gives you real-time search opportunity and there you can tweet each and everything related to your product. From a hi-hello tweet to your coming event announcement, it’s all there on your Twitter and they actually can read it, search it and be informed. Twitter has its own compulsions i.e. only 140 characters, but that’s the right way to be focused and specific. It doesn’t allow you to make stories. So you can make stories on Facebook and tweet about them on Twitter. It will drive the traffic of twitter towards your Facebook and website as well.

Let’s check out what Facebook and Twitter have for you.

Branding

When you create your company’s profile on Facebook and Twitter, you actually are creating it as a brand through which you will be recognized by. Branding is the development of particular personality people perceive when they see or think about something. Brand represents a whole character of it, its age, its personality, its attitude, its expression etc.

Global Recognition

If you invest heavily on TVC’s and BTL activities, you will end up on gathering local market. Facebook and Twitter marketing will make you a global symbol where the people all across the globe come. They do not limit you to certain region, but you can find your potential prospect in every corner.

Increment in Sales

If you get success in pulling people of your niche, you actually are enforcing them dramatically to get your brand or buy your products; you will be able to have increment in your sales bucket. You will b able to grab you customers from your Facebook, twitter and website. Also, twitter gives you an opportunity to be retweeted by others. So no matter if they don’t follow you, they still can read your message because someone already retweeted your post. So it goes global and multiple, and massive sales will be observed.

To know more about Facebook and Twitter Marketing you can buzz me at www.inkatechnology.co.uk

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May

The first week of visits over Facebook Google search site as the fourth largest United States

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Facebook, First, fourth, Google, largest, Over, Search, Site, States, United, visits, week

The first week of visits over Facebook Google search site as the fourth largest United States

The first week of visits over Facebook Google search site as the fourth largest United States

“A few months later, Facebook may be beyond the Ask.com, the fourth largest search site the United States.” One day in early April, the analyst Liz Gannes holding Compaq Presario R3000 Battery comScore released U.S. statistics report says. The statistics in the March report of the U.S. search market share in, Facebook has been to 2.7% of market share, more than AOL, ranked fifth, behind in front of it is occupied 3.1% market share Ask.com.

While in less than a month ago, a more sensational news had already spread to the U.S. Internet Industry: Internet traffic monitoring agency Hitwise reported that, in the second week in March, the weekly visit social networking site facebook.com The total amount of site visits in the United States share of 7.07% for the first time exceeded the 7.03% google.com, became the most visited website. Hitwise analysts even used a “landmark” to describe the significance of this event on Facebook. In the view of some, Facebook than Google seems just around the corner.

Facebook, the big brother beat in last year Myspace, get on the top spot in SNS website, really can become a Google killer it?

Visits Google really super?

“Look at Hitwise’s report,” the industry Jessi Hempel pointed to the same rank in the report rafts of Gmail and YouTube, said, “Google’s Web site can be more than google.com.” He silently calculated, “the report on The visit to Google’s Web site accounted for more than add, to 11.03%, Yahoo’s Web site to access than the sum of accounts also reached 10.98%, while Facebook is only 7.07%. “

Appears in the Jessi Hempel, Facebook wants to go beyond Google, not only to beat google.com, but also beat Google’s army of other sites.

In fact, even if the army does not consider these sites, only to HP F4809A F4812 Battery and the Google search engine to compare, Hitwise data still can not prove the heat of Facebook users on more than a Google search.

Jessi Hempel said: “Hitwise’s statistics include only google.com.” But now that many users of the Google search engine in the browser toolbar next to the other site, or use the Google search bar to search.

Jessi Hempel, then although concise, but in the phrase: Hitwise’s statistics too single, did not include general usage, it is unconvincing.

In addition, one analyst pointed out: “Hitwise statistics indicators Visits (visits). Yanjiujieguo view from the Internet measurement, community-Lei Wang Zhan in the Visits and Frequency (visit frequency) performance of the Pu Bianyao other leading Yu Sousuo Deng categories of sites. “

Indeed, the use of Hitwise’s statistics to measure the popularity of the two companies is slightly biased, but these data reflected the momentum of rapid growth of Facebook is that no one can doubt.

Has the potential to beat Google

Google belong to a decade ago, the Internet’s next generation is SNS, Facebook founder Zuckerberg always uphold the idea of such.

His analysis of this idea with some people thinking. It seems these analysts, Google now has the experience and Microsoft has quite similar.

“In the past, when times change from the interaction between man and man machine interaction and information network, the company found itself occupied only computers, but Google has such a huge new force, to become the overlord of that new era.” Then, the industry to tone changed, “Now, times and information from human interaction to human interaction network slowly into the core of the network, Google also began to find their only possession of information and applications, and not the same as the maximum Facebook possessor. “

Industry analyst Kurt Scherf would give such an example: “Imagine, when through Facebook, you know 80% of the friends are watching a particular TV series, how would you do? That produced human interaction What a powerful message. “

Nielsen analyst Alex Burmaster also stood on the SNS side: “Social networking is changing the way people gather information. Today, many people find the information HP Pavilion ZD8000 battery Twitter or Facebook, rather than through Google.”

SNS platform, information is being accumulated in expanding its influence is to expand the information. Said Kurt Scherf, SNS platform, the accumulation of information is valuable, the key issue is who is going to dig this information and how to use the information.

Overall, the industry generally optimistic SNS value of this model. As a leader in the field SNS, Facebook seems logical to have the potential to beat Google: last September to February of this year, registered users increased significantly in 100 million, to reach 400 million users; in the UK, with 23 million registered users, nearly one-third of the population; from Jianzhan Search, Google Search Engine search prevent the station information … … but the situation really got his wish for the better I am afraid that Facebook is not easy.

Mo set foot on the old road MySpace

When people in the sharp increase in the number of users Facebook applauded, and in this regard that it already has a strength against Google, the do not forget to look at the history of MySpace.

The same as Facebook over MySpace, MySpace has also gone beyond the earlier one fell swoop into the SNS in the field of Friendster; as Facebook users are now rapidly expanding the scale of the same four or five years ago, MySpace has rapidly expanded the number of users, in July 2006 during the week weekly visit myspace.com accounts to 4.5% behind the United States than the first. At that time, people commented MySpace: maybe it can not keep up the profitability of Google or Yahoo, but it is likely to become the next Internet platform.

But now what? Market research firm Alexa statistics unveiled MySpace scars: June 2009 ~ July, MySpace’s unique visitors in the United States decreased by more than one hundred million; July ~ August, the independent traffic dropped more than 4 million; 8 months to September, that number reached 5,000,000.

This downward trend in the magic spell the actual description of the Dell Inspiron 500m battery: SNS site has a more significant cluster effect. When the SNS website due to some mistakes after losing part of the user, will drive even greater loss of part of the user.

Therefore, Facebook should always maintain the right strategy, and guard against the impact of competitors from the same area. These competitors include Google.

Google has long been aware of the power of SNS. From the failure of shares to buy Facebook Twitter refused, Google has been trying to enter the piece in the field. Today, Google hard with their own social networking site, Buzz, and with Gmail, and many other resources connected. Although still not see Buzz much improvement, but the strength of Google, you really want to fight with Facebook, Facebook probably not be able to stand.

In addition, one of the industry known as Chris also pointed out: “Google has technology and distribution has been long in the mobile field, with considerable advantages, Facebook is overshadowed in these areas.”

Meanwhile, Facebook and Google’s revenues are also far apart. In 2009, Google’s revenue reached 23.65 billion U.S. dollars, while Facebook’s estimated income is less than 700 million U.S. dollars.

It seems, Facebook though favored, but faces its own challenges in the field from the SNS, and the Google threat. Facebook wants to become a Google killer, I am afraid that too earlier to ensure stable development of their own situation, profitability model to solve the problem.

Link

The history of Facebook

@ February 2004, Zuckerberg and Dustin Moskovitz, Chris Hughes, Eduardo Saverin co-founder of Facebook. Initially the site only for college students do, and only used in only a few American university networks. To December 2004, Facebook has 100 million users.

@ 2005, Facebook will be the network extended to several universities and foreign university network. The end of 2005, Facebook users amounted to 5.5 million.

@ 2006, Facebook’s mobile site was established to end the year has 12 million users.

@ 2007, Facebook created entity gift shop. At this point, advertising slowly becoming part of their income. In the same year, developers are invited to the Facebook platform development process. October 2007, Microsoft invested 240 million U.S. dollars to Facebook, holding 1.6% of Facebook shares.

@ 2008, Facebook have 100 million users. In the same year, Facebook HP pavilion dv9000 battery 21 languages in the world of service.

@ 2009, Facebook over MySpace into the SNS website boss. The end of 2009 reached 350 million users. @ Early 2010, Facebook more than 400 million subscribers.

Google Real Time Search Experience Improves With Updates From Facebook Fan Pages

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Google Optimization Tags

Experience, Facebook, From, Google, improves, Pages, Real, Search, Time, updates

Google Real Time Search Experience Improves With Updates From Facebook Fan Pages

If you are wondering that what’s coming next from Google’s real time search, then you cannot miss out on its relation with social media marketing. Now Google’s real time search will also show latest updates from Facebook fan pages and you have all the opportunity to strengthen your social media optimization. Your search engine marketing is all set to experience a change which will benefit your entire marketing efforts. Now you can see Facebook fan page updates in your Google search for various sources including Twitter tweets, Google News links, FriendFeed updates, Google Blog Search links, Google Buzz posts, MySpace updates, freshly updated webpages and Facebook fan page updates. You can see a great association of Google with other social media vehicles but with Facebook, you can only find fan page updates which can prove beneficial for your search engine marketing. So now when your user logs on to Google real time search, he can see links, videos, photos and status updates from Facebook. Your social media marketing will surely benefit from this new invention of Google real time search.

If you want to see Facebook content on your search engines, then now with Google real time search you can experience this also. If you want to strengthen your search engine marketing efforts, then you cannot afford to take risk with your social media optimization because it will help you reap better results. So, if you have not thought about Facebook as a great tool for your social media marketing, then now you can think in that direction. Your users can take the advantage of Google real time search showing Facebook updates and this will further improve your search engine marketing. When you can see Facebook fan page updates on Google search, then this will lead you to a new path of social media marketing which can further strengthen your search engine marketing efforts. If you are a smart marketer, then you must make full use of this opportunity and streamline your Social Media Marketing efforts for maximum results and profits.

Ideally, you must include social media optimization in your Search Engine Marketing plan as this will help you in getting higher profits and this will also help you increase the visibility of your website in the internet space. Now you have all the choice to utilize this innovation done by Google real time search to show updates from Facebook fan pages and strengthen your social media optimization efforts. When your users will experience Facebook fan page updates through Google real time search, then this will enhance their experience which will further help you in deriving better results from your social media marketing.

Mar

How to Drive Insane Traffic and Earn Money With Facebook Revealed

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Facebook

drive, Earn, Facebook, Insane, Money, Revealed, Traffic

As you may know, Facebook is no longer just for friends to keep in touch with each other. So, without any further delays, let’s get started on promoting and earning more money for your business on Facebook! Simply follow the 5 simple steps below.

1. Go to the sign-up page at http://www.facebook.com/pages/create.php (This applies to you only if you don’t have an accoutn yet, which I suspect most you do)

2. Choose an appropriate category for your business. This can’t be changed later (if you want to change it, you have to delete that page and start another one), so take the time to choose wisely. Play with the drop-down lists to see the variety of options. Note that you can make a Facebook Page for a single product and there is no limit to the number of Facebook pages you can set up.

3. Type in your business or product or brand name and click “Create Page.”

4. Enter a short description of your business and a Website URL in the “Add Information To This Page” area. If possible, upload your logo as a photo/image.

5. Click on the hyperlink for your business name in the top left corner and click “publish this page.” This step is necessary so that others can see your business profile.

ONE IMPORTANT STEP TO MAKE on your new profile page, click “Add to my products” so that you become the first “fan” of your own business. From this, your other “friends” on Facebook will see something on their site like “Andrew Wang is a fan of your business name.” If any of your friends decide to become a friend to your business, then THEIR friends will see a similar message and the “good virus” begins to spread the word about your business, name or brand.

One powerful feature I love about Facebook Pages is the ability of the Page Administrator (Yes, that’s YOU) to monetize the Page on Facebook. This can be done through applications (including third party applications), but if you already have the ability to carry out sales transactions on your own Website, simply use a link to send Facebook Page visitors to your sales site.

Facebook suggests that you can leverage the effectiveness and viral distribution of your Facebook Page by adding Facebook Social Ads. “Create an ad creative and attach it to stories in News Feed or in the left-hand Ad Space. Social Ads increase the number of friends who will see the story when they visit Facebook, and you can also target the ads to specific demographics.” For more about this, visit this page.

You can school yourself more about how to set up and use Facebook Pages by going to the HELP area and see all the most frequently asked questions. Of particular interest if you already have started a Facebook Group, it can be converted into a Facebook Page. See more about this in the FAQ link just mentioned.

So, start investing some time out now to learn about the powerful features and potential add-ons to make a Facebook Page an effective piece of your overall marketing plan.

Respect,

Allurre

CEO/Artist/Producer/Designer
LUXLIVIN ENTERTAINMENT

P.S For more golden exclusive marketing and money-making tips, come visit

http://www.luxlivinonline.com

Mar

How To Use Facebook To Build Up Your Business

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Facebook

Build, business, Facebook

Facebook is one of the most popular social networking mediums, and their membership numbers are increasing quickly. It is a great tool for networking; but like many tools available for networking on the web, promotional or marketing activities are frowned upon.

So be careful when using Facebook and do your online marketing activities under the radar, or you might miss out on a powerful tool to boost your business.

In this article, I’ll give you some vital pointers to maximize the power of Facebook.

1) Just like any other social site, be careful what you put in your profile.

You don’t want to be seen as a link spammer. And you don’t want to give away too much personal information either (unless you don’t care that thousands of people may see your profile).

Just be careful with any personal details you put out there for others to see, such as where you live and pictures of your children. You do not want to pick up a stalker, especially when you are networking with strangers.

2) Don’t make the mistake of using your business name as your profile name, as this is against Facebook’s terms of service.

You are allowed to create other Facebook pages to brand your company, products or websites.

3) Respond to any friend requests and carefully send your own invitations. Make them personal and interesting.

Developing a great network is your long-term goal to generate a slow, but steady traffic stream to your websites. Use this tool to your advantage without being pushy or overbearing. Facebooks members hate spamming (who doesn’t?) and will carefully watch out for anything that violates their Terms of Service (TOS).

If you want to see profiles of those from another network, add them as your friends using the “Add to Friends” button. Follow the steps in the Edit tool to fill out any information you want others in your network, or others you accept as friends, to view.

4) Use various applications of Facebook.

Facebook has many applications which would make your networking experience easier or more enjoyable. Examples are applications for adding footage or photograph albums to your profile for others to see.

I’ll discuss two other powerful Facebook applications in a moment.

5) Use Facebook’s “My Questions” application to find out what people are exactly looking for concerning your niche

This is where posters answer certain questions about themselves and what they are looking for on Facebook. They will also list their interests. Use this in your networking activities.

Unless they have expressed an interest in your field, do not invite them to join your friends list. Of course, you can still ask them if you genuinely want to be their friend.

But if you are there to network for your website business, then choose your friends wisely. This is how you are building your list and getting traffic to your website. So you have to manage your time well and eliminate non-productive activities.

Again, be very careful about Facebook’s TOS. Do not go against it because breaking the rules will get you banned.

6) Use “Facebook Discuss.”

It is Facebook’s answer to instant messaging. Chatting, or IM’ing, on Facebook is truly quite easy when you use Facebook Discuss .

Just go to your Facebook page and you can start using Facebook Discuss immediately. At the base of each Facebook page, you may see your Facebook Discuss tools.

The first of the 3 Facebook Discuss tools is the online friends tool. This simply tells you which of your Facebook buddies is online at this time. The next Facebook Discuss tool is notifications that may let you know if you have any new Facebook notifications right from the tool. The 3rd tool in Facebook Discuss is the real discuss tool.

7) Create and join Facebook groups.

Just as they have subscribed to your blog, they’re going to join your Facebook group. So people looking on Facebook for related groups would feel welcome to join.

Facebook groups are viral selling mechanisms. Search Facebook for groups on your topic and related ones. In each of these groups, you can post a message on the group Wall or debate board, or you may use the Post a Link feature to inform the group’s members of your group and your blog.

By promoting your Facebook group at first, rather than promoting your blog, you decrease the chance the group director will remove your message. Any Facebook member can make a group and invite users on their pals list to join.

A form prompts you to give the group a name, passing outline and class. At the following stage, you can customize your group’s available applications, upload a profile photograph and set privacy levels.

A secret group is fascinating for work-related activity, but it will not show up in search results. Choosing a closed group might be the best idea for you to protect your privacy. You will be inspired to choose members from your friends list to join the group.

When you start a group on Facebook, you can invite members to join the group and share their thoughts, viewpoints and consultations about your product, idea or start-up. Invitations to join a Facebook group can be through your Facebook buddies, your Yahoo contacts, etc.

Integrate your application into specific areas of the Facebook profile

A Facebook application can take on a lot of forms; but in order to entirely implement the selection of integration points and deliver a full user experience, it is advised that you integrate your application into specific areas of the Facebook profile.

This permits millions of viewers to see your business everywhere on Facebook and attract potential patrons, who would naturally visit your start-up Internet site.

Remember to follow all Facebooks rules; otherwise, you’ll risk getting banned and your account deleted. This is not what you are looking for. Instead you want to use the group feature to promote your website within Facebooks rules. Do not overstep by thinking you can get around the rules. Use Facebook features to your advantage and you will see an increase in your website traffic.

Mar

Why Facebook Is Worth Over $10 Billion

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Facebook

Billion, Facebook, Over, Worth

Yahoo! have been in talks with Facebook for over a year now and apparently recently got shy at Facebook’s $1 billion asking price but as I will explain here Yahoo! have missed out on an absolute bargain.

Facebook have 18 million users, plenty. However MySpace has 100 million + and sold for a mere $580 million to News Corp’s in 2005. YouTube sold to Google for a reported $1.65 billion in 2006 but it serves over 100 million video’s a day and has over 25 million visitors a month. So what makes Facebook so valuable? It gets relatively huge traffic levels but not on par with YouTube or MySpace. Despite now being available to anyone it began life as an exclusive network for students (you needed an educational email to register) and this is still its primary user group.

So where’s the money?

Currently Facebook displays conventional banner advertising on users’ homepages and selected pages through the site. Adverts are unobtrusive and random in so much as they’re not targeted at any particular user- they’re just served to the entire site on a random basis. Facebook are doing ok out of this arrangement on the basis of the number of page impressions they receive, although in reality they’re keeping advertising at a minimum in order to build up the value of the site for its eventual sale which will almost certainly happen in 2007/8. Smart guys!

The power of information

Register with Facebook and quickly you can find yourself giving away huge volumes of valuable personal information. Think about it… Facebook know your name, they know how old you are (actually your D.O.B which is infinitely more valuable as I’ll go on to explain), they know if you’re male or female, they know your hometown, your postcode if you choose to give it away (although I doubt many users choose this), they know if you’re single, in a relationship (and who with), married, divorced etc, they know your sexual orientation. Ok so you can answer all these questions as honestly, dishonestly or vaguely as you like but from what I’ve seen people happily give accurate information about themselves as it’s their friends and potential friends who are going to see it- and no one else right?

But what else do Facebook know? Well they know where you went to school, where you work, more sinisterly your religious and political views. From this we can start to build up a pretty valuable market profile. As I’m telling Facebook I may as well tell you I’m Male, 22 (born in August), Straight, in a relationship, conservative, atheist from Brighton, England. Went to school at Blatchington Mill Secondary, college at a place called BHASVIC, University at Bournemouth. From this information we can draw further assumptions- I live in Brighton and based on the location of my schools catchment area we could pretty accurately map places in Brighton I know about, visit, and live in (think Google maps API). I’m a straight; conservative from a reasonably wealthy area in full time employment therefore I’m probably white, middle class with a decent disposable income.

So what else? Facebook know what you look like, they probably know what you used to look like a few years ago as well. Probably most significantly they know who your friends are, they know how you know them, they know when you talk to them, what they look like and ultimately they know exactly the same information about them as they know about you- you’re interests, likes and dislikes and your friends tastes as well.

They know your email address, so they know if you use Hotmail, Yahoo! Mail etc. They know your phone number so they could pretty easily work out your phone provider. They have your IP address so they could work out your ISP. They know where you’ve arrived at the site from so they know what search engine you use (enter Yahoo! And Google to the bidding war), what browser you’re on, they know if you’re visually impaired or have learning disabilities from the settings on your browser.

Facebook know when I’m logging in and from where so they know the hours I work, if I’m using the internet at work, the pages I leave Facebook to go to or the pages I come from so they know what other sites I look at. I can set my current status and tell Facebook exactly what I’m doing or feeling right this second.

Ok so you get the picture by now, one last thing though, is your Facebook password the same as your email account password, your internet and telephone banking password, every other password you use in your daily life (because until I wrote this post mine was!) how much more information do you want to give away?

What’s the risk here?

Realistically it’s pretty slim. Facebook are a nice bunch of guys and a great site, I love using it and despite knowing what I know about information security and the like I choose to give away a big chunk of the information I’ve talked about here.

Yahoo! And Facebook

So if Yahoo!, Google or god forbid Microsoft successfully purchase Facebook (as I say I’m reasonably confident this will happen this year) the Orwellian lucid dream proposed by this post becomes a perpetual nightmare. Imagine a company who have made billions and dominated the fastest growing market in the world by developing algorithms which crawl hundreds of millions of pages of random information (the internet) and categorize that information with the ultimate goal of matching it to businesses and selling advertising.

The search algorithm let loose on Facebook

Imagine the search engines let loose on Facebook. An algorithm tuned to pick out profile information (John, born 13.08.84). Map it to keywords in personal interests i.e. football, Manchester United. Plot your location on a map i.e. Brighton, England. Follow links to your closest friends with similar interests i.e. Bob and Dave who live round the corner and serve me an advert something like:

Happy birthday for next week John.

Did you know its Dave’s birthday the week after?

Why not book tickets for Brighton and Hove Albion vs. Manchester united on 12.08.07

Click here to book now and get 3 tickets for the price of 2 (why not ask bob to come along- he supports Brighton and you haven’t spoken in a while).

Book today and we’ll give you a half price limo from your house to the game with trashy-limo’s.com.

Now that’s powerful advertising and it’s just around the corner. If Facebook has 25 million registered users by the time it’s sold, half of whom visit every day that’s a minimum 12.5 million page impressions a day. Serve the advert above at $1 a click (which is far less than its worth based on the current AdWords CPC model) expect a click through rate of up to 10% based on the precise nature of the advertising and that’s $1.2 million minimum a day- almost $½ a billion a year. Grow that user group to 50 million (realistic if Google or Yahoo! can tap into their existing user database) and sell ad space on an affiliate basis say the football tickets at $300 with a 10% affiliate kickback and a 10% conversion rate =$3 per user x 25 million users =$75 million a day or $2737500000 in year 1! OK lets not get carried away people aren’t going to spend $300 every other day but the logics there and so the cash.

Will the audience except it?

Better quality advertising means less advertising- less websites rammed with banners so you can’t find what you’re looking for, less popups, less low quality products. This is the main driving force behind the success of search marketing programs and profile based advertising is already in place with Google’s personalized search returning more targeted AdWords ads than previously possible. If it falls into the hands of Microsoft then people may be more wary but with the image of Google or Yahoo! and Facebook profile information is seen as soft information as the company doesn’t sell you products directly and he service is free. It’s the way the internet is going and I believe it’s where we’ll be in 5 years.

Identity theft

The point I’ve been making tediously through this post is that we should be more careful about what information we give up and to whom. If the internet was a county it would be Nazi Germany and Facebook would be the Gestapo! Social utilities like Facebook are afforded the sort of privileged information fascist governments the world over would and have killed for. We moan about identity cards being introduced in the UK (ironically there’s several Facebook groups dedicated to the cause) but we happily give up personal details to a bunch of college geeks in the states who are ultimately planning on selling our details to the highest bidder (the value of any site is based on the volume, quality and amount of information they have about their traffic- but best of luck to them) possibly to the company who already control the majority of world business systems through the windows platform.

This post is not meant to scare- it’s simply a recognition of the power of new internet technologies, their possibly applications and to pose the question- if your Facebook friends are your real friends shouldn’t they know your birthday? Are Facebook really going to buy you a present?!

Vanilla Digital for pure search marketing. A Search marketing blog. Read the full article at Vanilla digital

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