Title: What Can You Expect From a Search Engine Optimization Campaign

admin    Google Optimization     Campaign, Engine, expect, From, Optimization, Search, Title

Title: What Can You Expect From a Search Engine Optimization Campaign

Implementing an effective and robust search engine optimization campaign is one of the most efficient ways to drive targeted but also massive volume of traffic.  However, there are a lot of misconceptions about search engine placements and what to expect from your employee or company who handles your search engine optimization efforts.  As the search engine marketing industry is getting increasingly competitive, it’s almost becoming impossible to rank high for various competitive terms.  Before you make calculations on what to expect you have to make an initial situational analysis of your website. This includes your current Google Page Rank.  To check your Google Page Rank score, (which is Google’s measurement of how important your website is in their eyes), you can download the toolbar here http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html Once you have installed this on your computer, you can check what page rank your website have (a scale from 0-10). The higher score your website have, the better.  If your website page rank is very low (such as 0-2) you really need to get some quality links from websites with a High Page Rank. 

One way to do this is to purchase links on website which possess a high Google Page Rank.  However, be very careful as Google now actively tracks down on websites who actively purchase text link for the purpose of boosting their page rank score.  If the site where you purchase a link from is very open about selling links, please stay away from them as Google may have red flagged this website already.  Linking from them will just boost your spam score in Google and could cause your current positions to slip and prevent your optimized keywords from appearing in the top results. 

Another important initial analysis of your website is to determine how many links are pointing to your website.  A quick way to check how many websites link to yours and your competitor’s websites is to install the Firefox Extensions on your browser (Firefox).  When you search for one of your keywords in Google, you can view much valuable information such as how many links are pointing to yours and your competitor’s site, age of domain, Alexa Rank, Directory listings such as DMOZ, Yahoo Directory and BOTW and much more.  If your competitors have lots of links pointing to their websites, this tells you that you really need to work on your link popularity.  However, quantity of links is not the most important anymore but the quality is what Google is looking after nowadays.  One great way of building one way links quickly is article syndications.   If you write highly quality articles, many websites would like to add your information source on their websites.  However, you need to implement a RSS feed on your website before.  So to summarize, if your website have a low Google page rank and if your site is not linked up well, do not expect immediate results.  It is impossible to say how long it will take to gain measurable results but a ballpark figure would be around 6 months depending on your industry.

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New acquisition Can we expect a shift in Google’s ranking algorithm?

admin    Google     acquisition, Algorithm, expect, Googles, Ranking, shift

4 Number2006: Google recently acquired an advanced text search algorithm that has been invented by University of New South Wales PhD student Ori Allon.

Although the acquisition has not been confirmed yet, Google has confirmed that Ori Allon is now employed at Google headquarters in Mountain View, California.

Three search engines tried to get Orion

The new algorithm has been given the name Orion. The ownership rights of Orion belong to the University of New South Wales in Australia because it was developed as a part of Ori Allon’s Ph D program.

The University acknowledged that Yahoo and Microsoft had conducted negotiations with its business development company. As all big search engines tried to get the rights to use this new algorithm this seems to be a hot algorithm for the future of search.

How does this advanced algorithm work?

Unfortunately, there’s no live demo of the new algorithm yet. Orion aims to make searching easier and less frustrating. According to what has been revealed so far, Orion rates the found web page texts by quality of the site in which they appear.

For every search, Orion will offer a list of topics related to the original source:

“Take a search such as the American Revolution as an example of how the system works.

Orion would bring up results with extracts containing this phrase. But it would also give results for American History, George Washington, American Revolutionary War, Declaration of Independence, Boston Tea Party and more. You obtain much more valuable information from every search.”

Orion finds pages where the content is about a topic strongly related to the key word. It then returns a section of the page, and lists other topics related to the key word so the user can pick the most relevant.

“Orion will display the results to the query in the form of expanded text extracts, giving you the relevant information without having to go to the website – although you still have that option if you wish.”

What does this mean to your Google rankings?

It’s hard to tell how this new algorithm will change the way Google ranks web pages. If the algorithm really allows web surfers to get information from web pages without really going to the web pages than webmasters might choose to block search engines that use the Orion algorithm. There is no point in giving search engines valuable information without getting something in return.

Until Google uses the new algorithm, you should make sure that your web pages are optimized for Google’s current algorithm so that you get customers and sales now.

To get best results on search engines, you should use a tool that is continually update to reflect the latest search engine changes. IBP is such a continually updated tool that can help you to get the best possible rankings for your site.