New Twitter Advertising Model: A Threat To Real Estate Investments?

admin    Twitter     Advertising, Estate, Investments, Model, Real, Threat, Twitter

New Twitter Advertising Model: A Threat To Real Estate Investments?

Social media has turned into a backbone for many businesses today. For instance, investors find it easier to advertise and market their properties through Twitter. Real estate investments became even more profitable with the help of Twitter and other forms of social media. As entrepreneurs jump into a braver and bolder approach to infomercials, there are a few tips to keep in mind. – All these tips will help property investors in coming up with more efficient tools that will boost your businesses.

First, accept that it is advertising. Most Twitter users are familiar with paid online advertisements. These are people who are willing to spend a little for better features in pursuit of profits. However, these are also customers who want stay as transparent as possible. As compared to other social media sites, Twitter has proved to be one of the most transparent media. They say that this transparency will make Twitter survive and avoid the plagues that Facebook has encountered.

Second, it’s not all about advertising. A single tweet won’t do all the work.  Every tweet that you post is part of a string of Twitter engagement tolls that may have rolled over in the past or about to roll over in the future. Whether you’re into real estate investments, massage services or retail, tweets will work best when used in coordination. Tweet with value-driven and sustained engagement to boost power messaging.

Tailor-fit your efforts based on what Twitter has to offer. Many marketers struggle with the idea of stepping up to the plate to create effective advertisements. If you want to maximize your Twitter marketing efforts, you need to sit back and think of specific ways that will make a single tweet successful.

How will this affect your real estate investments?  The challenges here is for every investor to avoid being too tied up to instant Twitter ROI. The fact remains that while Twitter offerings have evolved, its community appreciation in the aspect of leadership remains the same. For those who want to take on the challenge, keep in mind the possibility that in the future, many Twitter users may find themselves with greater affinity to products that value quality paid advertisements which compliment value-driven dialogues.

With no doubt, social media will have a lot more to offer. However, along with the wide range of opportunities that it provides are the challenges that need to be promptly addressed for surefire success. For more real estate tips, go to www.REIWired.com.

Related Twitter Marketing Articles

Real Estate Marketing Online Strategy

admin    Google     Estate, Marketing, Online, Real, Strategy

Real estate in the present global business competence plays major role in different stock markets. Real estate tycoons always develop new strategies as well as plans to make their business visible in the market. Real estate marketing as well planned tactics to use in SEO to insure their online marketing hard work will be more effective and successful. Good SEO strategies on marketing real estates always keep in mind to make your real estate website to appear on the top of the search engine. You can determine through results if your website give pay off big time. High rank on the different search engines especially in Google nowadays is not only the main goal of this strategy. You must also make sure that the person that explores your website is clicking your products. This constitutes catching links for product sales.

Real estate search engine marketing is to ensure that the people are clicking your website to see the products that you sell online. Good real estate marketing considers not only ranking on search engine but what is seen in your inner page of your website. This not a big work or task to be done but it needs extra attention to determine the increase of click through rate by more than double even triple.

Some of this marketing strategies will I discuss is just a hint either point of idea to help your real estate marketing well organize and planned.

Real Estate Marketing includes Page Title that makes your identity or unique and corporate specific keyword or long phrase that your website focuses on. Good and planned Page Title is also one real score on your real estate marketing.

Meta Tag Summary for your real estate website is the summary that appears at the bottom of your webpage tile in the search engine. This will also improve the visual ranking for your website. Although this is optional but you must consider this Meta tag because it will greatly affect to your real estate marketing.

Your website domain name is also a factor. The name that you enter will also affect to your click rates of your website as well as product marketing. You must choose the related name according to your field neither area of expertise. This will help the credibility of those people you view your website.

Real estate marketing websites must also have specific page names. Page names must be strictly related to as well descriptive to the content of that real estate marketing website. This is to ensure that the viewers will not be dismayed on your products. Organize website as well as web page names are really a key factor on your real estate marketing online.

Real Estate marketing online must focus on these areas of ideas to remarkably improve the search engine ranking and as well as the click on your website. This will be a over all experience for both of you and your client to ensure that you have increased traffic real estate website and to reach the success of your business online.

Adsense and Real Estate Web Sites; Start Making Money Today

admin    Google     Adsense, Estate, Making, Money, Real, Sites, Start, today

As a web master you’re interested in one thing…traffic – and lots of it! With traffic comes a potential customer, which basically means sales which in turn means profits.

While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by hosting ads on their websites.

Do You Need to be Computer Savvy to Use Google Adsense?

No! You don’tt have to be a techno-geek to use Google Adsense. In fact, you don’t need any more technical knowledge than you do to surf the web. Google Adsense is very user-friendly with a comprehensive support site to answer any question you might have.

Google will walk you through the sign-up process where you are prompted for the information it needs. You will then have a couple of days while you are waiting for your account to be approved. This would be a good time to familiarize yourself with the program policies, which of course you read before you signed up. But look again!

Make sure the site you are registering doesn’t have any of the no-nos listed. For instance, some profanity is allowed, but nothing excessive. What is excessive? That could be a gray area, but if you’re in doubt, don’t register that site. There’s plenty of sites with little or no profanity.

Look at the support site while you are waiting on Google Adsense and see what others are saying and doing. Most of all, have fun. Your Google Adsense dollars are just waiting to be counted.

What You Can and Should Do

Google Adsense is a fun and easy way to make extra money. It’s important to follow the rules though as Google is serious about the integrity of this program. Not following the rules could result in your Google Adsense account being terminated. Here are a few Dos for using the program:

Read the Terms and Conditions and Program Policies thoroughly. Read everything you can about Google Adsense to learn from others’ experiences and mistakes.

Learn how to optimize your site for the most enjoyable and profitable Google Adsense experience. Realize it takes time and hard work, which is why you should be doing something you care about. Hard work is even harder if you don’t like what you’re doing.

Visit other sites that are benefiting from Google Adsense. Click on the ads only if you are truly interested in the product or service being advertised. Read other people’s blogs and comment on them. Offer comments only if it’s meaningful and adds value for readers who log on after you.

How Much Money Can You Make With Google Adsense?

How much do you want to make? How hard do you want to work? And how much time do you want to spend working the Google Adsense program?

These are the questions you must ask yourself in order to answer the question, and of course it’ll be different from person to person.

If your total earnings is showing 0.00 after a week, not to worry. Keep reading and learning and working. If however, you’re still showing 0.00 after a month, it may be time to implement some of those optimization tips you’ll find on the Google Adsense Support Site.

Play around with the placement of the ads on your site. Consider changing the colors. Look again at the content. Is it interesting?

As with any other business, with the Google Adsense program, the sky is the limit. Work hard. Work smart. Have fun. After all, you’re the boss.

Summarily, AdSense makes it possible for almost anyone with a web site or blog to earn some revenue from advertising, without having to employ sales people or spend precious time searching for advertisers.

PG Real Estate has been released!

admin    Google     Been, Estate, Real, released

Recently Pilot Group LTD has released new version of their software product PG Real Estate Solution. The product is turnkey multilingual Real Estate website script for Real Estate professionals. It is a perfect solution for powerful Real Estate Portal (property lease, rent and sale marketplace), Independent Realtors and Real Estate Agencies.
The new version demonstrates Pilot Group cares about their current and future customers constantly working on PG Real Estate solution improvements; their team of real estate web designers and programmers use their experience in integrating latest trends of the industry.
What’s new? Let’s start with Virtual Tour. The new feature allows to create panoramic tours of the property composed of panoramic images. As is known, listings with linked virtual tours receive as much as 40% more views than those without virtual tours!
 When you search for a property to buy or rent, neighborhood acts as one of the most important factors influencing on your decision. New Google Maps feature – local amenities – will allow you to view what is available nearby – schools, shops, theatres, gyms or anything else. ‘Driving directions’ option provided by Google Maps will create a road trip for you from your location to the property you are interested in.  
When you manage quite a lot of listings, it may be time and effort consuming to enter each property’s detail manually. Now it is possible to import or export listings from the site in a .csv file!  Even more, it is now possible to syndicate listings with major Real Estate Search Engines such as Zillow, Trulia, Google Base and more!  More people will see your listings. More traffic will come into your site. It’s automatic. It’s free. Your clients will be happy to know their listing is seen by hundreds of people every day. This ensures that potential buyers can find and review your site properties and listings nationwide from your real estate website.
The list of features does not stop here; these are just some of their latest improvements.  There are a lot more other features available for you to play with. You can visit online demo of the product or request a free trial Pilot Group provides. Summing up, it is worth mentioning that support in the company is lifetime free 20 hours per a day. PG Real Estate Solution looks like the best solution for a Real Estate Professional!

About Pilot Group LTD
Pilot Group LTD – is an I? company which since 2000 has been successfully working in the international market of software development. Main business directions are: ready-made software development for social networking, dating, real estate, e-learning, jobs search industries; new projects development on a basis of existing software products; online support of its own solutions. Pilot Group LTD clients are foreign and native companies.

Real Estate Sales Training – Five Proven Techniques To Get More Real Estate Listings

admin    Google     Estate, Five, Listings, more, Proven, Real, Sales, Techniques, Training

Today’s vendors call an average of three real estate professionals before they list their home. You face serious competition for the best listings. If you want to all the real estate listings you can, you need to call on lots of potential vendors and when you get to meet with them, you need to have an edge over your competitors.

One of the gripes vendors have against Realtors is that many offer the same old listing service. Come out with a few comps, get the listing, put up a sign, throw it on the Multiple Listing Service and maybe try a few open houses. Then the vendor hears very little until there is a showing or sale. Our real estate sales training offers ideas for advantages and exclusive programs that you can offer prospective vendors that will give you an advantage over the same old listing procedures. Here are a few examples:

Google Local Pay Per Click

You can use Google Pay Per Click campaigns to generate local interest. Local ads cost very little but provide you with an exclusive advantage you can offer a homeowner over your competitors for a listing. A very small investment will get the home on the front page of Google and other search engines when people search for similar homes in the area.

You Tube Home Tour

Take a video of the home and edit it down into a nice video tour. Then, you can post it for free on YouTube and many other video hosting sites. These sites get lots of hits and it is very possible you will generate good leads for your vendor. best of all, it is an additional marketing tool that takes very little time to do but one that may sway the homeowner to list with you since you are not offering the same old song to get the listing.

Automated Phone Calls

There are several good voice broadcasting services available to make calls automatically for you. You can call thousands of people and tell them about your listing, about open houses and more. If you use these packages it allows you to offer your vendor a powerful service that your competitors probably do not offer and one that will help in selling the property.

Email Reports

Vendors want to know what is happening throughout the sale. In your listing presentation, let the vendor know that you stay in touch by email every time you do any promotion on their property and every time there is a showing with a complete report on the reaction of the potential buyers as well as any comments on the property by other real estate agents.

Let Them Know You Respect Their Property

Vendors give listings to agents who stand out in terms of respecting their property. Let them know that you investigate everyone who asks for an appointment to show before one is given. Let them know that you provide paper booties at the door for open houses and you will protect their home. Let them know that you stop by after every showing (for vacant properties) to make sure the doors and windows are locked and everything is set as it should be.

These are just a few of the exclusive advantages you can offer to vendors who list with you. Stop offering the same old, same old and you will be able to get many more listings.

Top Twelve Real Estate SEO Tips

admin    Google     Estate, Real, Tips, Twelve

Top Twelve Real Estate SEO Tips

Getting to the top of search engine results pages is such a hard thing to achieve these days and even more so for a realtor.

Do a simple search such as “real estate for sale Orlando” for example and you will be distressed to learn that there are over Twenty Four Million pages on the internet competing for top ten positions in the SERPS (search engine result pages)!

This article is provided so you will find the real secrets of search engine ranking.

It is specifically targeted at Google but will also work just as well for Yahoo.com and Bing.com.

Follow these ten techniques faithfully and you will see dramatic results in your position over time for specific key phrases that can convert for your real estate business:

1) Key Phrase Research

Before you do anything else you need to know what people are really typing when they do a search  to find real estate and property for sale in your area.

To find out you need to spend several hours looking through the data provided by Google , Overture (Yahoo) and Bing.

To discover these gems you will need to use such tools as there are available  like the Google External Key Phrase Suggestion Tool and Wordtracker.

I’ll do an in depth guide how to use these tools and determine what you really must know in a future post…

2) The Importance of Key Words in the Web Page Title

Once you know which key words and phrases people are really typing then you should create pages that match those searches and add the phrase itself in the title tag of the web page html coding.

Place your title text in between the two title delimiters:

WHATEVER PHRASE & some other words

3) Meta Tags & Descriptions

In the non visible part of the html page there are elements called the “meta tags” where you may add description and key words relating to the particular page in question.

Notice I said to the page and not to the site?

It is important to always remember that what you are trying to achieve is a higher “page rank” not a higher “site rank”…

Simply use your key phrase that is the target of your effort for the particular page judiciously in the “header” part of the html code for the page i.e. in  between the part that starts “” and ends “”.

Here you will put two tags:

4) Image Alt Tags

Whenever you add an image to a web page you have the opportunity to add some text in what is known as the “alt tag” like:

<img src=””http://www.xyz.com/the” alt=””WHATEVER” />

5) Key Word Density

Try and achieve a “key word density” of around 1.6% to 2.8% in the visible part of the web page.

To achieve that simply divide the total number of words by the times you need to appear with your key phrase.

( Times Your Phrase Appears / Number of Words )  x 100 = KWD

E.G. Key phrase appears 7 times in a page of 498 words therefore your KWD is calculated:

4/498 = 0.014  then 0.014 x 100 = 1.4 so KWD = 1.4%

6) Key Phrases in URLs

Try to use the phrase itself as part of the Url.

Example:

If the phrase is “real estate listings New Haven CO”  then either put the page in a directory called ” real-estate-listings-New-Haven-CO ” and call the page “index.html” or call the page ” real-estate-listings-New-Haven-CO.html”

Alternatively you could also consider buying the domain ” real-estate-listings-New-Haven-CO.com “.

7) Maximize the Value of the First Link

Google reads your webpage like an English speaking human i.e. top to bottom and right to left.

The most important link to Google (the one it gives the most weight to) is the first link on the left at the top.

Many people make the mistake of making this link to “index.html” or similar with the anchor text “home”.

For a realtor the word home can work but better to replace this with your key phrase and make the link to “/” and not to “index.html” (see the next tip!).

8)Avoid Duplicate Content

Google will actually penalize your site for duplicate content.

The problem is that Google cannot tell the difference between a web page at “http://www.yourdomain.com/” and “http://www.yourdomain.com/index.html” and, although they are in fact the same thing, it sees them as two different pages but with the exact same content…

For this reason it is very important not to fall into the “index.html” trap!

9) The Importance of a Good Navigational Hierarchy

Google is very much for making the user experience the best that it can be and for this reason loves a site that is easy for the user to navigate.

To ensure that your site benefits from this preference you need to make the “family tree” of your site very intuitive to use by creating and using  sub categories where appropriate and by then ensuring that the top(s) of each tree have easy to follow links that descend into those subcategories.

Obviously the top of the tree should begin on your index.html page.

Create then a “site map” of all your pages (there are many tools available for free to do this like this one http://submitgooglesitemap.com/) and submit this site map to Google at  http://www.google.com/webmasters/tools

10) Competitive Key Phrase SERPS Analysis

You need to understand that the top ten sites that appear in Google’s results do so for a reason (or in reality for several reasons) and that it is because they best fit the filtration system applied by Google known technically as the “algorithm“.

Google applies logic and a convoluted recipe that dates back to its original patent over ten years ago where it scores a page or “ranks” a page based on several criteria (many of which are not overtly disclosed!).

The key to your success is in analysing the results that do exists and reverse engineering the possible “whys?” using diligent research to discover what evidence there exists on the web that could show the “hows” of a particular SERP result…

The most important thing is to know (and to understand) what your competitors are doing to achieve high rankings.

Again there is not enough space here to show all the techniques necessary here but essentially you need to work out what back links the page enjoys and then to reproduce the same quantity and quality of those back links to your own site and then add some more…

11) Good Quality Back links

Perhaps the most important part of SEO is in the development of good quality one way links or “votes” pointing to your web pages.

This is one of the most time consuming elements of search engine optimization as it requires literally thousands of these back links if you really want to succeed and finding thousands of site owners willing to link to you without you offering to link back to them is a very difficult thing to achieve as you can imagine.

Not only do you need to get several of them they also need to come from reputable places and getting the wrong kind of back link can actually lead to getting your site blacklisted in Google if you are not careful.

Do not be tempted to fall for the many offers to “submit your site to x thousand directories” or similar as more often than not you will end up with the wrong links from, very much, the wrong neighbourhood.

The key is to do it yourself or to employ a search engine optimization specialist who knows what they are doing. What you cannot afford to do though is ignore it as it is the area of SEO that can and will make the most difference.

12) The Importance of Video and Virtual Tours for Real Estate SEO Purposes

Making videos and submitting them to the right places can make a huge impact both short and long term to the success of your real estate business.

The success of video sites such as YouTube and DailyMotion to name but two shows just how popular video on the web is becoming. More and more people are expecting realtors to have video and virtual tours on their property listing pages…

The good news from an SEO standpoint is that there are three wonderful benefits of this and they are:

a) Virtual tours really do help to sell listings and can make the difference between buying an MLS listed property through your business or someone else’s..

b) The back link “votes” you can get from the more popular video portals is tremendous and, simply put, the more video/virtual tours you create and submit the more votes you can get…

c) Google, having paid $1.6Bn for YouTube is actively seeking many ways of incorporating video into its search results and more and more we are seeing videos and virtual tours on the first three pages of results.

(By the way if you aren’t on the first three pages of results you may as well forget it!)

Following these simple yet time consuming techniques will allow you to compete strongly with most of your competitors as long as they are not actively employing the services of a competent SEO specialist (most don’t) and, thus, you should be able to rank highly in time.

Yes it does take time I am afraid but with the correct strategies you can and will  beat your competitors to those elusive inquiries and ultimately to sell more real estate through your web site.

Unfortunately there is no magic wand or silver bullet to achieving real estate search engine optimization but careful research and due diligence will and does prevail time and time again allowing you to seriously generate more inquiries and more sales.

How to Make Your Real Estate Blog Work for You

admin    Google     Blog, Estate, Real, Work

The importance of creating a user-friendly, search engine optimized website can’t be emphasized enough, but once your site has been established you’ll want to look for new ways to build your web presence and find new avenues for generating online leads. One of the most effective ways to do this is to start a real estate blog.

Google and other search engines place a lot of weight on blogs that have quality content and are updated often. Blog entries are cached quickly and can rank higher in the SERPs (search engine results pages) than many static websites. This means that a blog can really enhance your online visibility and help you reach more potential clients.

Once users land on your blog, you need to offer them something of value. Write content that is entertaining and informative, and be sure to include calls-to-action that entice your readers to get in touch with you. By offering things like free home evaluations, access to the latest property listings, or some other goodie, you’ll give your visitors a reason to contact you, which is of course what you’re after.

As opposed to websites, the content on a blog is always dynamic and can quickly become outdated. If you update your blog only once every 3 months, your readers will quickly click away. They want to see the latest real estate news, so it’s imperative to stay on top of your blogging. Set aside time to post every week, and treat blogging as an important tool in your marketing arsenal.

In addition to regular updates, readers also want to see a more personalized style of writing in a blog than on a web page. Your personality, professional insight, and insider information are what they’re looking for when they visit your blog.

In terms of content, blogs are a great vehicle for talking about the community and the local real estate market in a less formal way. Talk about local events that are happening, provide tips for buyers or sellers, highlight special listings, and advertise upcoming open houses.

To help newcomers to the area, share your favorite hiking spots, eateries, new property developments, information about the local school system, or tips on getting around the city. This is your chance to talk about your hobbies and to share your favorite aspects of the community.

This window to your personality will be engaging to users, and will go a long way in cultivating an online relationship. As readers follow your blog posts, they’ll be able to get to know you and your work style. This personal aspect allows for long-term lead cultivation and conversion which is quite unique from static websites.

Remember, to make the most of your blog, be timely in your posts, be personal, and have fun. This is a creative outlet in addition to a marketing strategy. The more passion you bring to your posts, the more absorbed your readers will be, and the more likely they’ll be to contact you when they’re ready for an agent.

Statistics Tools for your Real Estate Website

admin    Google     Estate, Real, Statistics, Tools, Website

There’s a reason popular websites are often so easy to navigate. It’s because the people who build them spend as much time thinking about why they’re popular as they do promoting the website. For real estate professionals, this can be a valuable lesson, much the same as knowing your market when you look for leads. If you’re a real estate agent with a website, you can use a wide variety of free analytics and statistics tools to track online visitors and make your site better. Combined with search engine optimization and traditional marketing techniques, these tools can help make you a lot more successful.

But before you download every piece of site tracking software out there, it’s important to consider exactly what you need for your site. Too much information, or the wrong kind, can still be a bad thing here, and divert your attention away from the most important numbers. For example, blog site traffic might be much more keyword driven than traffic to a well-known service site with a lot of click able imagery – both sites will benefit from different tracking methods.

Using free tools can also make you more adept at reading server logs and stats from your websites hosting provider, which are more reliable, but often less user friendly.

The most popular in-depth analysis tool out there is Google Analytics, which allows you track multiple websites through the same control panel. This plug-in can provide detailed information on a wide variety of traffic metrics, from the “bounce rate” of each page, to more traditional keyword information.

GetClicky is another tool you can use to find in-depth information across your site. Unlike Google Analytics, it keeps stats in real time, rather than an update every 24 hours, so you can see how your site’s performing up to the minute.

More specialized tools that don’t provide comprehensive information include CrazyEgg, 103Bees, Mint, and Feedburner. For Wordpress users, there are also a variety of stats plugins built specifically for the blogging platform, including Open Web Analytics, and Wp-Stats – some Wordpress plugins even have additional plugins to integrate tools like Google Analytics.

Statistics tools are usually free because they allow the developer to see what’s happening on your site, and compile marketing data. So use these tools if you can, but don’t forget to take any unused tools off your site so you aren’t sending valuable information without getting something in return.

Real Estate Article: Internet Marketing Sells Homes

admin    Google     Article, Estate, Homes, internet, Marketing, Real, Sells

When it comes to selling a home, in today’s world, a tech-savvy listing agent is more important than you may think. No longer are simple newspaper ads, or faxes to the multiple listing service enough. In our information hungry society, the agents who are up-to-date with internet marketing techniques will get their listings noticed faster.

Traditional marketing methods are still important. But, with 80% of home buyers starting their search online, a real estate agent with an online presence will get your listing noticed. Simply looking at an agencies website (or an agent’s site) can let you know about their Internet marketing plan.

Here is what a good marketing plan should include:

Both an Agency and an Agent’s Site:

To put is simply, websites matter in the real estate business. The agent you choose should have his/her own site. The agency itself should also have a site. Clean site designs, and regular updates, are both good indications that they are up to date with their marketing techniques.

Search Engine Optimization (SEO):

Having a website isn’t enough by itself. In order for people to find that site needs to be optimized for search engines. One good indication that the company is working towards SEO is regular content updates with useful information for buyers.

To find out how well a site is already optimized, try Googling “real estate (insert city here)”. If the agent’s, or the agencies, site show up on the first few pages this indicate good SEO.

Multiple Listing Service (with IDX):

MLS’s or multiple listing services have been around for a while. They provide the processes through which an agency can share their listings with other real estate agencies. There aren’t many agencies that don’t use these services. In today’s world, however, you want MLS with IDX.

IDX stands for internet data exchange. The term actually comes from the computer industry. As it applies to real estate, it is the process through which a real estate site can gather information from the multiple listing services for display on their own website.

To find out if an agencies site is IDX enabled (most agent’s personal sites most likely won’t be), do a search MLS listings for the area. Look at one listing on that site, and then find the same listing on the agency site. If they are similar in content (not style) then the site is likely IDX enabled.

Listing Syndication:

This is one area that many agencies overlook. When a listing is submitted to an MLS service the listing will also be syndicated on Realtor.com. Some agencies feel this is enough and forget the other syndication services. Trulia.com, Google Base, Yahoo Real Estate, and Propsmart, are just some of the bigger services.

To see if an agent takes the time to syndicate their listings head to one of those sites, and search for the agent (or agency) by name.

When it’s time to sell your home, it is important that you choose an agent that is up with the times. You now have a few simple methods to check for yourself.

The other, obvious, method would be to ask. When you mention SEO or IDX, and they look at you with a blank stare, it may be a good indication that you should find a different listing agent.

How A Secondary Website Can Help Your Real Estate Business

admin    Google     business, Estate, Help, Real, Secondary, Website

If you’re looking for a unique way to get your real estate business out in the public eye, consider a separate website that plays to one of your interests. The people who come to your secondary website in search of information about the interest may also be persuaded to consider you for their next real estate transaction. Your keys to utilizing this form of advertising are genuine interest in your chosen subject, a neat and easy to navigate website, and effective advertising.

Brian and Rita Burke of Kenna & Co. Real Estate have done just that with their Highlands Ranch Pets page, which has netted them at least one client. The Pets page is a pet directory for Highlands Ranch; a suburb of Denver CO. Its main claim to fame is the Lost & Found Pets pages. There is little to indicate that Kenna & Co. Real Estate has anything to do with the site besides a small reference link at the bottom, but it has managed to call attention to their business to the point where someone using the Highland Ranch Pets site has felt encouraged to seek them out.

It helps if your website has to deal with something local, such as the above example of a local pets page. Something that has to do with the locale that you deal with real estate in is more likely to draw people interested in the area and consequently more interested in real estate in the area. Subjects like local charities, drives, events and directories of interest to residents or potential residents are good ones to start with.

You must be interested in your chosen subject if you are to succeed in using this website as a form of advertising for your real estate business. Whether it is collecting stamps or information about local charity drives for battered wives, you should be passionate about it. Passion serves two purposes: it means that you are more likely to stick with your secondary website for its own sake and you are more likely to write in a manner that enthuses other people on the subject. 

You should get a domain name that reflects what the website is about: HighlandsRanchPets.com is something that tells the viewer immediately that the site is about pets in Highlands Ranch. It’s easy for people to remember. A short, relevant domain name also looks better on business cards and flyers. 

The design of your website should be simple. It should be uncluttered and easy to find information. While pictures do accentuate a website, too many can cause download problems. To start out, get an easy template and use it while you build your page’s reputation, until you have the time to create your own or the luck to happen upon the “perfect” set-up for your website.

One solution to this is auto-installations of software such as Wordpress, which allow you to have a website and/or blog with very little work. There are many free templates on the Internet that you can modify to better reflect your website or leave as they are to save time.

Another time-saver is Google alerts. Google bots trawl all manner of pages to provide Google users with the most up-to-date search results. They can be used to send Google Alerts on a specific subject or phrase to your In-box, which saves you time searching for news about your locale or subject. 

If you have the inclination and time, a secondary website that showcases your location and a hobby or issue that interests you can help to advertise your real estate business and gather new clients. It takes some dedication of time and resources, but can ultimately be rewarding, both for your business and for the subject you have chosen to dedicate it to.