Local Internet Marketing Tactics – 5 Essential Tips

admin    Google Optimization     Essential, internet, Local, Marketing, Tactics, Tips

Local Internet Marketing Tactics – 5 Essential Tips

Here are the top 5 local internet marketing tactics that you must employ in the local business market today.

Tips 1. Local internet marketing must be very focused on the customer’s needs. Make sure that your message is different from the other businesses. Check out their offers and better it! You can always add another offer when you get their attention but in this price driven marketing offer the best value you can.

Tip 2. Use Testimonials for social proof. Make sure that you have testimonials on your website that can be verified. Social proof is very powerful as people will follow others. If you have an empty shop people are generally wary of coming in however good your products are. Websites are the same..showing that you are popular is a great local internet marketing tactic.

Tip 3. Get customer emails from your site. Make sure that your website can capture emails so that you can keep in touch and build a relationship. People like to buy from people they like and trust so take the time to get the emails and send them a weekly newsletter with some valuable information, then offer them your service..

Tip 4. Use Facebook to keep your offers in front of your clients. Although Facebook is worldwide it is more popular than Google right now so get an account and create a page for your business. If you clients are older then this tactic may not be so useful but if your clients are below 50 years old, get onto it!

Tip 5. Get your Google listing. The best local internet marketing tactic I know is to get listed on Google places where your business will show up at the top of the page, it is free and works really well. Be aware that Google have their own criteria so you will need to do some research first or get a local internet marketing expert to do it for you.

These local internet marketing tactics will help you get your business in front of your clients online however there is so much more you can do with some effort. Choosing the right keywords for your website, article writing and more, you have the chance to drive traffic to your site with many methods but time is important so make sure that you research what will bring you the best return on your investment.

David Marshall is a local internet marketing expert in traffic generation, lead generation and website conversion. If you have a local business and are looking to create more profits, more quickly please go to http://localinternetma
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The Essential 2007 Code Optimization Tutorial for SEO

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The Essential 2007 Code Optimization Tutorial for SEO

Do you want to get the traffic you deserve flooding into your website? Code optimization is an essential component of the search engine optimization process and if you aren’t technically minded then it can be difficult to get your head round. This guide is meant for beginners and more advanced webmasters alike.

A shallow knowledge of HTML coding is useful however it is not necessary.

Optimizing your code can be done by simply opening your html document in a text editor and changing different parts as shown below. Follow these steps carefully and your code will become 100% search engine optimized are ready for promotion and link-building campaigns.

The steps below assume you have chosen the keywords which you want to optimize the page code for. If you have not done that, go and do that now and return to this guide later.

HTML Code Optimization

The optimization of your HTML code for search engines is vital. It is the base of your SEO campaign. It must be optimized in a number of ways in order to improve the relevance of a chosen keyword. Follow the advice below as closely as possible. The closer the better and the higher your rank will be.

Remember: Keywords are the words people will use in search engines. Including a keyword in your site content (and optimizing your site) will cause your site to be returned as a search result. You can choose to optimise your page for a keyword or a keyphrase (a number of related words, eg: ‘free red hats’). Using a keyphrase is more advantageous (as discussed later) but for simplicity, I will refer to keywords AND keyphrases as just keywords.

TIP: Try to optimize each page for just one keyword. This will stop each keyword competing against each other for weightings and you will rank higher for the chosen keyword.

The TITLE Tag

Location: just below the tag

‘Web Promotion, Affiliate Marketing, SEO’ for example

1. The title tag should not contain any of the words Google disregards. These are words like ‘and’, ‘not’, ‘a’, ‘the’, ‘about’ etc which are too common for Google to take any notice of. Using these words will dilute the importance that your keyword is given in your title (if you put it in your title). These words are known as ‘stop’ words.

2. Include your keyword in the title of your page. Including other words in your title that are not your chosen keyword/s will be detrimental to your ranking. This is because it makes your keyword seem less relevant to the title of the page. This relevance is known as ‘weight’. The more weight your keyword has in a certain criteria the better.

3. Don’t include the name of your website in the title of your page: for example ‘Share The Wealth –affiliate marketing’. This is because it will dilute the prominence of your keyword (in this example ‘affiliate marketing’). It is tempting to include your site’s name as it may look better, however it is not that important as people don’t pay much attention to the title.

The Meta tags

Location: just below the title tag. Meta data appears as follows:

1. This is where you specify your keywords: . Keep following the rule of having as few words as possible to increase the weight of your keyword.

2. Also, weight is given to how near your keyword is to the beginning of your keywords list. So you should try to have your most important keyword in the place of ‘keyword1′ in the above example.

1. The above line is where the description, shown in google results, in written. It goes after content=”. Do not worry about keyword weighting in here as search engines do not take this into consideration anymore.

The BODY of your HTML

Once you have written the content of your page, you can begin SEO on it. Complete the page ready for publishing and then apply the following rules to it to ensure its optimized 100% for the top search engines.

1. Your keyword should appear in bold at least once on your page. This will show the search engines that the word, your keyword, is important to the subject of your page and so must be relevant to the keyword search performed by the search engine user.

2. Your keyword should have a weight of 2% on your page. This is the ideal percentage as if it is too high a search engine may penalize your page for spamming. Spamming is a term used to describe the action of webmasters that trick search engine page ranking systems (SEPRS) into thinking they are relevant in order to get a high ranking. These pages will not usually be relevant at all and simply ‘‘cash In” selling advertising space with the high traffic they receive. Spamming is increasingly becoming a thing of the past as the search engine page ranking algorithms become more sophisticated. To work out the percentage weight your keyword has, visit www.live-keyword-analysis.com .

3. Use heading tags ( heading etc) and put your keyword into the heading. Again the usual weighting rules exist. Have your keyword as close to the beginning of the heading and have as few other words in the heading. Position this heading as close to the top of your page as you can for increased relevance.

4. Put your keyword in up to three of the alt attributes for images and include it in one of the first three alt image attributes in your code. Alt image attributes are the alt tags given to images in your code which can be seen if the image fails to load. These are great for hosting your keyword as the users cannot usually see them. Don’t spam though, stick to three alt tags. Alt tags are used as follows:

5. Keep your page content between 100 and 1400 words. This is for a number of reasons, including the size of Google’s page cache (amount of data from a page Google stores). If you have too much content, you could try splitting the page into two separate pages and perhaps having a ‘page 2′ link at the bottom of the content.

6. Your keyword should appear at the beginning of your content and at the end (The first and last 50 words)

Code Optimization Checklist

• No stop words in your title tag

• Keyword included in title

• Website name not included in title

• Keyword in meta keywords list

• Keyword placed as close to the beginning of the meta keywords list as possible

• Keyword appears in bold at least once in the content

• Keyword has a 2% weight

• Keyword is in the first heading tag and is at the top of the page content

• Keyword is in the first 50 words and last 50 words of the page

• Page content is between 100 and 1400 words

• Keyword is in one of the first three alt image attributes and is in three of them in total

Tips and Advice

• Try to optimize each page for just one keyword. This will stop each keyword competing against each other for weightings and prominence and you will rank higher for the chosen keyword.

• Not every page of your site will be able to be optimized for every criterion. Don’t worry; just try to hit each criteria as best you can. Sometimes you won’t be able to achieve a content size of above 100 words: on a contacts page for example. Issues like this are of little importance as not every page will have a particular need for perfect optimization, because surfers will find contact information from a link shown on the home page.

• Constantly check your competition. You may not feel it is possible to get onto the first page on Google for a certain keyword/phrase. Choose a less contested keyword: visit one of the two websites described below.

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Why Facebook and Twitter are deadly essential for your business

admin    Twitter     business, Deadly, Essential, Facebook, Twitter

Why Facebook and Twitter are deadly essential for your business

Neither Facebook nor twitter is riddle for you. Let the over 400 million active users speak for Facebook and over 75 million active users yell about Twitter and its magic. The world is shrinking and global village is no more an old term. Social media networks are being used for sharing knowledge and information, decreasing physical distance and promoting businesses in massive crowd.

Facebook marketing is a well understandable terminology the whole world is using. You can have an opportunity to talk about your brand in a way that it might stay longer in your niche market, both your customers and potential prospects. You can use Facebook marketing tools like Facebook fan pages, Facebook groups, advertisements, Facebook applications, blogs and much more and all will require no hard-earned money but your head and time. You need to utilize these mediums in a way that could persuasively convince them that it’s your brand and none other than your brand they should get their hands on.

Similarly, twitter gives you real-time search opportunity and there you can tweet each and everything related to your product. From a hi-hello tweet to your coming event announcement, it’s all there on your Twitter and they actually can read it, search it and be informed. Twitter has its own compulsions i.e. only 140 characters, but that’s the right way to be focused and specific. It doesn’t allow you to make stories. So you can make stories on Facebook and tweet about them on Twitter. It will drive the traffic of twitter towards your Facebook and website as well.

Let’s check out what Facebook and Twitter have for you.

Branding

When you create your company’s profile on Facebook and Twitter, you actually are creating it as a brand through which you will be recognized by. Branding is the development of particular personality people perceive when they see or think about something. Brand represents a whole character of it, its age, its personality, its attitude, its expression etc.

Global Recognition

If you invest heavily on TVC’s and BTL activities, you will end up on gathering local market. Facebook and Twitter marketing will make you a global symbol where the people all across the globe come. They do not limit you to certain region, but you can find your potential prospect in every corner.

Increment in Sales

If you get success in pulling people of your niche, you actually are enforcing them dramatically to get your brand or buy your products; you will be able to have increment in your sales bucket. You will b able to grab you customers from your Facebook, twitter and website. Also, twitter gives you an opportunity to be retweeted by others. So no matter if they don’t follow you, they still can read your message because someone already retweeted your post. So it goes global and multiple, and massive sales will be observed.

To know more about Facebook and Twitter Marketing you can buzz me at www.inkatechnology.co.uk

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Essential Marketing Techniques Using Twitter

admin    Twitter     Essential, Marketing, Techniques, Twitter, Using

Essential Marketing Techniques Using Twitter

If you haven’t heard, Twitter is quickly becoming known as a worldwide phenomenon. Millions of Twitter users out there constantly regale their followers with information and stories. Twitter has no doubt proven to be beyond useful for social networking but it’s also being used by marketers to promote and grow their business. Smaller businesses are beginning to see corporations using Twitter as part of their marketing plans, and this is making them want to look into it as well. No matter what you are doing when conducting business online, be it for yourself or for others, Twitter is a great marketing tool that should not be over looked when considering alternatives. In this article we will be exploring the various ways to get the most out of your Twitter marketing.

“Block Tweeting” is a feature on Twitter that’s greatly neglected by tons of marketers. By this method, you won’t be lost in a crowd of other business Tweeters. Most people who use Twitter have a massive amount of people that they follow; basically this leads to messages getting pushed off their front page fairly quickly. When you try to reach a person with a single tweet at a time, the response wouldn’t be that great because that tweet can vanish off their page in a matter of seconds. You may be able to be more easily seen by doing around four tweets in one go. Once your tweets are submitted, your followers will identify your block of helpful messages that grabs their attention. It is best to never try to conjure up your tweets right before you do them, make sure you plan ahead and set a firm schedule.

Almost everyone who uses Twitter is aware that it is a powerful tool for social networking, enabling many people to connect with one another. Employing Twitter to generate traffic to your website is a different ballgame. Usually, it’s best to start off by responding to tweets by other members, jus to get the momentum going. Try to comment frequently on subjects that are related to your website. You don’t need to include a site link with each tweet because if readers are interested in your comments, they’ll check your profile and see the link.

Last but not the least; treat Twitter marketing like any other type of marketing. Be honest and ethical in your approach to Twitter and patient with your strategies. Results are not immediate; it takes time to be found and followed. Keep steady and gather as much knowledge as possible; in time, you will progress. In a matter of few months you will know enough to use Twitter to drive traffic at will, yes, it’s that powerful.

10 Essential Twitter Habits For Your Band

admin    Twitter     Band, Essential, Habits, Twitter

1. Register for Twitter.com – Create both a band account and each band member needs to create an account. Use the band member accounts to be interactive with fans while the band account would be used for band “Tweets” such as new songs, new shows, new blogs, etc.

2. Twitter Widgets – Make sure you add Twitter widgets to all of your sites so people can easily find and add your Twitter account. You can select various widgets to use for your MySpace, Facebook, Blogger and other accounts.

3. Fan Interaction – Use your band member Twitter accounts to directly interact with your fans. Be spontaneous and let them know what you’re doing. Answer their replies (@replies) and direct messages (DMs). Ask your fans questions and reply to their responses.

4. Tweet, Tweet, Tweet – With your band Twitter account, make sure you post band-related topics like when you post new songs, write new blogs, update your show/tour list and add new merchandise. Use bit.ly.com to shorten your link URLs to use less of your 140 character limit. This site also gives you statistics on who is clicking on your links. You can also re-Tweet all of these band-related topics on band member accounts.

5. Activate Phone Tweets – In your “settings” tab in your Twitter account, activate your phone to use outgoing texts to update your Twitter account. This is great if you’re on the road because you can still interact with fans on your phone. You can have a Twitter conversation with fans through your phone without them ever knowing your phone number.

6. Tweet Pictures – Once you activate your phone Tweets, register for Twitpic.com and you can take pictures from your cell phone that will update your Twitter account. Fans LOVE seeing pictures of you and of your daily life. Send them pictures and you will get more fan interaction.

7. Contests – Twitter contests are becoming popular amongst record labels, street teams, merchandising companies and websites. Make sure you run band Twitter contests by making sure people are using your Twitter account. You can count replies or refer them to one of your sites to find out how to win. By having Twitter contests, you increase the amount of people that will “follow” you on Twitter which increases your fan exposure.

8. Tweet-Ups – This is just a fancy name to meet up a group of people by giving them a location via Twitter. If you’re on the road or in your hometown, surprise fans by offering a “Tweet-up” so fans can meet you. You can also use it for surprise shows, acoustic shows or other promotional needs.

9. Twitter Onstage – A creative way to get fans to add you on Twitter is to tell everyone, between a song, to add your band and/or band member accounts on their Twitter. Fans can do all of this from their phone. They simply have to text “follow (username)” and hit send. Your fans are now following you. The bigger your bands followers the more influence you have over them to get out information fast.

10. Co-Founder of Twitter – Biz Stone, the co-founder of Twitter, recently wrote an article on Billboard.com about how bands can use Twitter to their advantage. Read it!

Have you used another Twitter technique for your band or music that I didn’t discuss? Leave a comment and tell me or email me at: markstone424@gmail.com. Or add my Twitter account at www.twitter.com/markstone424.

My Top 7 Essential Twitter Tools

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Copyright (c) 2008 OnlineBizU.com

Unless you’ve been hiding under a rock, you have probably heard something about the new microblogging platform, Twitter, and how Twitter has taken the online marketing world by storm. The phenomenon has even spawned a new lingo, with new your new tweeps (followers) tweeting (making posts) you and discussing the state of the Twitterverse (you get the idea here).

While Twitter is pretty easy to use, there’s an overwhelming amount of tools, plug-ins and applications being developed to support it. I ran across one blog that listed over 100. How can you determine which ones will best support you in your use of Twitter?

I’ve tried to sort though all of the junk, and come up with my 7 essential Twitter tools:

1. TwitterFox. This is actually a Firefox browser plug-in that permits you to keep up with your tweets and any direct (private) messages that come your way. Tweetdeck and Twhirl similarly help your manage your tweets and tweeps and have gotten rave reviews from users, but I prefer the simplicity of Twitterfox. All I have to do is check the Twitter logo in the lower right corner of any browser window to check my Tweets and to reply to any of them that I want.

2. TweetLater. The primary function of TweetLater.com is to permit die-hard Twitterers to stock up Tweets that can be scheduled to be posted over a period of time. However, the reason that I like it is that I can forward the emails about who is following me to my TweetLater email address, and my will automatically get a direct message from me. I just love it when I can automate my marketing tasks!

3. TwitterFeed. This service will enable you to feed your blog posts to your Twitter account. You can control the frequency with which Twitter displays your blog post, as well as the text used to preface your blog feed. I use “Blog update” to preface my posts.

4. TwitterSearch. This site offers a quick way to search what people are posting about particular topics or keywords in the twitterverse.

5. TweetBeep. This is the equivalent of Google Alerts for Twitter, which permits you to track mentions of your name, products, company, or anything else you want to track.

6. LoudTwitter. LoudTwitter is the bridge that posts your daily Tweets to your blog Your blog takes care about the archiving of your tweets along with your other posts, which give more context. After all, if you have a blog and a Twitter, your blog is probably the core place where you want to be found and tracked.

7. Png.fm. While technically not a Twitter tool, I quickly tired of manually updating my status settings at all of my social networking sites. So, I began using Ping.fm. When you update your status at Ping.fm, the service will automatically update your status on all of your social networking sites, like Twitter, Facebook, Plurk, Pownce, to name a few (there are 21 you can update). Depending on the number of networks you use, it will take you 10-50 minutes to connect your Ping.fm account to your various social network accounts. However, once everything is set up, you simply log into your Ping account, post your update (no more than 140 characters), and your status is automatically upgraded on all of your social networking profiles. I use this tool to post Tweets, but use Twitterfox to post my @ replies to my followers.

Even though Twitter initially seemed like a fad, it’s not going away. Use these tools to maximize your use of Twitter and enhance your social networking!