Do you Google? 5 easy ways to enhance your search and really find what you are looking for

admin    Google Optimization     Easy, Enhance, Find, Google, looking, Really, Search, Ways

Do you Google? 5 easy ways to enhance your search and really find what you are looking for

Internet without searching is like a car without wheels. You won’t get too far. Using the same analogy – would you rather have a car with new tires or tires that you found on a junk yard? Both would work, but the new ones will just work much better. And the same applies to the way you search. But don’t worry, to go from junk yard searches to brand new Michelin’s won’t cost you anything. All you need is to ask Google nicely. Here’s 5 simple queries that will make Google cooperate nicely.

1. Enter keywords you want to exclude from your search.

Syntax: search terms -word to exclude

Consider this – you are looking for online marketing opportunities. Entering simple ‘online marketing opportunities’ into Google will give you results for everything that is even remotely related to online marketing opportunities. But what if you only want to see results for affiliate marketing, GPT, e-commerce etc but not for MLM? You can refine your search like this: online marketing opportunities -MLM. This will tell Google to exclude anything related to MLM and display results only for all other online marketing opportunities. One thing to remember – the syntax uses a space between your search keyword and the minus sign. If you do not include the space, it will only act as hyphenated word.

2. Search for exact phrase.

Syntax: “keyword phrase”

If you are looking for an exact phrase, without substituting any part of the phrase with synonyms, and do not want Google to insert any other words between your phrase, simply put double quotes around you phrase. By doing so, Google will only display results that match your phrase 100%, and match the word order of your phrase exactly.

3. Search for exact match.

Syntax: +keyword

This is similar to double quotes, but allows you to specify a single word from your phrase that you want to match 100%. Consider this: affiliate marketing opportunities +NY. The results will match NY exactly and will not use any synonyms for the keyword NY. It will not display results where NY is spelled out as New York, NYC etc. One thing to remember: The plus sign mus be right before the word you want to match, with no space in between. If you place a space between the + and the word, it will act as query addition, not as exact match.

4. Substitute words with wildcard.

Syntax: *

Many times, you do not know the exact phrase. In that case, you can substitute parts of the * wildcard. This can be also useful if you want to include several terms into one phrase. Consider this: affiliate * opportunities. This will result in Google substituting the * sign with any words. For example, it will display searches that include word ‘online’, ‘offline’, ‘marketing’, ‘money making’ etc.

5. Search within a website.

Syntax: keyword site:NameOfTheWebsite

With this search you can search for your keyword within a specific web site. The search results will not display any results from any other site, even if the results are the same (for example, the same article posted on different web sites). Consider this: affiliate marketing site:WarriorForum. This displays all results that include keywords affiliate marketing from WarriorForum web site. Normally, you can perform these searches on forums themselves, however, this syntax works also for sites and blogs that do not have search implemented in them. And there is one more cool trick you can do with this – you can search within all web sites with specific extension. For example affiliate marketing site:.edu will display results for affiliate marketing only from .edu web sites.

Use these five simple queries, combine them and experiment with them, and soon enough, you and Google searches will be in sync. You will save lots of time sorting through results you were not looking for. And as we all know – time is money.

Related Google Search Articles

Right SEO tactics for Google that enhance your website traffic

admin    Google Optimization     Enhance, Google, Right, Tactics, Traffic, Website

Right SEO tactics for Google that enhance your website traffic

More and more companies are going online to profit from growing number of netizens. An attractive website is one of the most important prerequisite for your online marketing endeavors. It is not enough to make a flashy website, but it is also important to make it rank high in the major search engines like Google. SEO efforts can be expensive, but you can reduce your search engine optimization cost through proper use of Google resources. Search engine optimization for Google should be done by SEO experts who have required expertise and experience in this domain.

Power of Google: Google is the biggest of all search engines, and the favorite of most webmasters to optimize their page here. WebPages which are search engine optimized and Google friendly usually achieves the primary search engine rankings. Google has considerable power to leverage online marketing endeavors of businesses worldwide. There are some rules and procedures for Google SEO, which if followed properly can bring success with reasonable search engine optimization pricing negotiated with an expert in SEO for his/her services.

Effective link building and quality content: Google searches account for more than 60% of total search engine searches of the world. This overwhelming percentage indicates the power of Google to widen your brand reach. “Spiders” are being used by Google to crawl the web in order to compile relevant search results. Two of the most important factors that can positively affect Google search engine result are quality inbound links and relevant & interesting content. Effective inbound links are helpful in driving considerable traffic to a website from other pertinent websites. Quality and popularity of those relevant sites would determine the effectiveness of link building to a great extent. Quality of text in the case of text ads should be of high quality and attractive to yield desired results. Banner ads and other links are also helpful if they are deployed in a proper manner.

Algorithm and Meta tags: Google uses a complex algorithm that checks quality of a website content. Utilization of right keywords is crucial for proper optimization of a website. Proper utilization of Meta description, titles of a website, and keywords play a vital role to enhance a website’s rankings, within a reasonable search engine optimization cost. Using all these strategies can enhance search engine ranking and ‘Page Rank’ of a website considerably.

SEO Copywriting- The Art of Optimizing Web Content to Enhance Page Ranking in Search Engine Results

admin    Google     Content, Copywriting, Engine, Enhance, Optimizing, Page, Ranking, Results, Search

The widespread use of web to search for the content, products, services and information has immensely increased traffic load on the net. Besides this, the ever increasing numbers of websites on the net, point out to the fact that more people are trying to capitalize on the lucrative online business opportunities available on the net. To stand apart from the crowd and get easily noticed, it has become necessary to employ techniques that help in optimizing the web content of site and enjoy a higher page ranking in the search engine results.

Writing a High Quality Content

Writing a rich and original content is a primary requirement to qualify the site to earn higher page ranking with engine spider. A good content attracts both, readers and engine spider. The prime objective of the content should be to convey effectively the message of the website in such a manner that audience is able to relate well with it. Maintaining high degree of relevance between the keywords, content, title and what is advertised about the site is crucial in attracting the internet traffic to the site. If the content is successful in attracting readers to the site and able  to keep them engrossed in it for longer period of time, the engine index the site and allot it higher page ranking .

Using the Keywords in the Right Places

SEO writing is an art because it requires lot of writing skills to prepare content that should appear to naturally flowing and have main keyword and the related words or phrases in such a manner that the readers have a good reading experience. Distributing the keyword and related terms in the title, content body, subheadings, in bound links help the crawler to locate and crawl in and out of the site easily, without any resistance. The smoother the navigation, higher the page ranking, the site gets. Maintaining the right keyword count is crucial in properly optimizing the web content because overuse or misuse of keywords degrades the SEO value of the content, in eyes of engine spider.

Maintaining High Degree of Content Relevance

It is important to select the right keyword and related phrases that merge well into the content body. It is good idea to take the help of the Google Keyword tool and select the most appropriate or probable keyword along with related terms or phrases. They can be artistically used to build a content body that captures the attention of the audience and makes them stay in the site for a longer period. Thus SEO writing helps the writer to use his or her writing skill in refined manner so that they impress readers, human and software.

How to Greatly Enhance Your Overall Twitter Experience

admin    Twitter     Enhance, Experience, Greatly, Overall, Twitter

Twitter is all the rage this year. It is becoming more unlikely that you have not at least heard someone mention it in passing. It seems as though that everyone is getting on twitter these days. People like Oprah, and Ashton Kutcher have amassed huge followings recently. And so many are finding twitter as a very valuable tool for business.

If you use Twitter on the web by itself there’s already a lot of things that you can do to promote your business.  However there are several other ways that you can enhance your Twitter experience.  In this article, you are going to discover 3 ways that you can enhance your Twitter experience.

First;  Use Twitter in combination with other networking sites

This is absolutely critical.  That’s why it is listed first.  You should never put all your eggs in one basket so to speak.  You always want to have a veriety of ways to stay connected, in case something were to happen to twitter. Such as;  What if it’s down for maintenance?  What if there are just too many tweeps on at once and you keep seeing the fail whale (that’s what happens when you can’t load twiter)?  There is a service called tweetake, which allows you to download your followers, favorites, tweets, dms, everything you need to talk to your Twitter family outside of Twitter.  I suggest you download this file from tweetake daily.  Another thing you should do is invite your friends to join you on Facebook, LinkedIn or an awesome site that will keep you very connected is Friendfeed.com. It has over 50 services that you can link and keep up with all in one place.  I also recommend putting your Facebook profile on your Twitter page as your website.  That way when people follow you on Twitter, they’ll go right to your Facebook page and follow you there too.  Find an email address for your Twitter posse so you can send emails to them.  Don’t send them commercial messages unless they sign up for your email list. That’s considered spam, so don’t be a spammer.  You can send them messages that you’d send to your friends.  It’s great to email your Twitter friends information that will help them with their business.  They’ll be extremely grateful to you for sending them wonderful information and it will seem more personal because you sent it right to them instead of blasting it to the whole Twitterverse! Your goal is to build what I am calling valuable Twitterships, I don’t know if anyone else has coined that one. It’s just ralationships on twitter

Second;  Use Twitter +twitwall to market your telecalls.

Twitwall is an excellent service to use to market your telecalls.  Every Twitter user gets a twitwall.  You’d use your twitwall when you have things that are more than 140 characters to post.  You can use your twitwall to promote your telecalls very easily.  You’d just post the relevant information to the twitwall and then retweet it.  Important: Be sure to include the words please retweet in the headline when you post information about your telecall. Even though twitwall makes it easy for people to retweet your information, they won’t do it unless you tell them to most of the time.

Third; Twitter + Hashtag + Tweetchat = PARTY!

Another great way to get people talking about you and your business is to hold a Twitter party! Twitter parties are very easy to set up.  All you have to do is create a hashtag for your party. Basically a hashtag acts a tracker for your party. Once you decide on a hashtag, next pick a date and a time.  Then start telling everyone that’s in your Twitter family about your party and ask them to retweet the information for you. On the day of the party you can use tweetchat to follow everything everyone is saying about the party.  Tweetchat is awesome because once you go to the website and log in, it automatically inserts the hashtag and tells you how many characters you have left to tweet with.  It also allows you to momentarily stop the chat within the chat room so you can scroll back and see what was said before you enter the room.  It’s important to both participate in and throw Twitter parties because it’s a great way to get the word out about your business and you can meet new people that are interested in the same things that you are interested in.

Twitter is a great tool to use to drive traffic to your website.  These things that I’ve mentioned will only improve the amount and quality of the traffic you get to your website.