Should You Worry about Search Engines Listening to Your Tweet Thoughts?

admin    Google     About, Engines, Listening, Search, Should, Thoughts, Tweet, Worry

Twitter is perhaps the most popular site of today with billions of tweets from users around the globe. Realizing this Microsoft and Google are trying to take advantage of this and they are trying to integrate the tweets into their topic searches.

Both of these search engine super powers are in negation with Twitter to get real time Twitter feeds streaming straight to these search engines themselves. Although Twitter actually has its own built in search engine, it is currently not tied into the other search engines on the web. Since Twitter will probably never be able to get its search engine to compare to the status to that of Google or Microsoft, this might just possibly be the best way for their tweets to get even more attention.

These companies would have to expand their search engine capabilities in order to be able to accomplish the task, however since Twitter is currently one of the biggest sites, with the most visits on the web, it is likely that the joining of forces could truly benefit all the companies involved.

Now, you may be wondering why it is that these large successful companies would want to bring the tweets to their search engines, but the answer is really simple. Twitter has many unique users and although much of the information is idol chit-chat it is also a source of breaking news as many who frequent the site carry hand held devices and will tweet about the news as it is happening, making this a valuable resource for companies like Microsoft and Google to have access to.

At the end of the day, we will just have to wait and see if this ever happens, however, if the information that is coming through Twitter can be screened well, it can serve as perhaps the fastest news resource on the web. Be careful what you tweet about though, because it could cost you your job if you tweet about the wrong person. And whatever you do, don’t talk about what star didn’t pay their bill or tip you, or you could be in for a lawsuit as well. Be careful about what you are tweeting!

Are You On The First Page In The Search Engines?

admin    Google     Engines, First, Page, Search

Probably not.You will be aware of your link popularity if it is enough high for a real business or not.

You would like to make profit. Your ranking is deciding factor.

But why link popularity? Because this is one of the most powerful tool in your hand and you can influence this factor.

If you learn how to measure and track this indicator, you will be able to improve your link popularity! This is the good news.

For your high page rank you need a number of inbound links, not just any links, links with high page rank and related topic as your site.

It is called relevant one way links.

Let me introduce some free SEO tools, which will help us to measure our own link popularity:

Link popularity check: this is a free and very useful software (you can download from my site).

This program checks the link popularity status of your web site on several search engines and compares it to other web sites on the Internet (for example your competitors).

LPC gets the numbers from the search engines.

Googlerankings: with the help of this tool you will be able to check your rankings in the main search engines (Google, Yahoo, Msn) for your keywords (niche).

For example our keyword is the “perl necklace”. This tool will show us, that we are the 125. in Google and 13. in MSN.

You can make charts from the performance of your website.

Search Status: this is a small extension for Firefox browser. If you installed, you can check easily your backlinks to your site.

Conclusion: you need a lot of quality one way links, because link building is the most powerful tool to place your site in a good position in the search engines.

You should measure your results, because if you measure something you will be able to improve it.

To your success.

Search Engines – 12 “Popular” Features Of Google

admin    Google     Engines, Features, Google, Popular, Search

Going down history, one cannot help but marvel at all the inventions and discoveries that the human mind has come up with! Some of them have been truly astounding! The crowning glory of the 20th century was the Internet/World Web! And the World Web has been coming up with newer innovations all the time since its inception, one of them being a search engine like Google.

Since it is not possible to cover all the hundred and one things that the Internet can help us with, we shall only concentrate on a search engine and its many features here–

(1) What is the basic function associated with this software?

It is a search service/program that has been specifically developed to aid in searching for information from any corner of the world, provided it has been fed into the computer bank of knowledge or on a resource like the World Web.
(2) The user has to key in a specific phrase or keyword (specified criteria), indicating that he/she is looking for a particular content. All the references matching the specified criteria asked for, is displayed on the computer screen.

(3) The Internet is a vast world out there. Thanks to this new software, a visitor can have access to images, multimedia items, text documents, and so on. It is possible to perform myriad functions like–reading, writing, download information, upload mails, access various web sites, indulge in cross referencing, etc.

(4) If one takes time to notice, technology is constantly getting updated. There are indices for this purpose. Thus, the Internet is a reliable and efficient source of information.

(5) This software can adapt to varied environments. For instance, if the search is to be conducted on an individual computer, a personal search engine is available. The enterprise search engine is suitable for intranets.

The major function of course, remains the same. To dig out different bits of information stored within the confines of the World Web, and present them for public view.

(6) Seeing how convenient these proved to the public, Google Inc. came up with its own branded search engine in the year, 1998. Google depended on link popularity and Page Rank for the success of its search engine. And the success did come, in 2001!

Page Rank = Patented method of assigning numerical weight in each element of hyperlinked set of documents to measure its relative importance within the given set.

In simpler terms, a search yielded better results when the number of web sites and linked web pages were more, for a particular topic.

(7) Even today, Google leads in popularity. Seeing that more and more web sites wanted to be associated with it, and wishing to put in newer features, Google Inc. declared that it would “go public” on April 30, 2004.

(8) Going public, simply meant, “offering a corporation’s common shares to the public”. Also referred to as initial public offering (IPO), Google Inc. registered itself with the Securities and Exchange Commission in 2004.

(9) The primary aim of offering an IPO is to raise funds. The corporation hoped to get as much as $2.7 billion from the public. The common shares were to be displayed at an online auction, so that more people would be able to get access to them.

Of note, common shares that are issued after the IPO are known as secondary market offering.

(10) Underwriters are hired before the initial public offering process gets underway. They have to decide the terminology to put on the official documents, so that there are no misunderstandings later on. Many investment banks act as underwriters.

Google Inc. hired Morgan Stanley and Credit Suisse First Boston to be their lead underwriters.

(11) Google Inc. may bring in additional features as part of their present services. The initial public offering would therefore lead to a future technological boom, according to many traders/investors. Whatever it may be, Google Inc. is concerned solely with its future profits.

(12) Today, after the initial public offering, Google’s search engine is worth around $24 billion in the market!

5 Things You Need to Know About PPC Search Engines

admin    PPC     About, Engines, Know, Need, Search, Things

The pay-per-click (PPC) search engines have formed a new way for websites to promote and boost traffic to their sites and it is very inexpensive. There are a variety of things on search engines PPC, you must know so read the following suggestions and educate you on PPC advertising. Once you know how pay-per-click advertising works, you’ll be able to use this tool affordable advertising to increase your website traffic.

Tip # 1 – Search Engines PPC

Also known as pay per click, these networks allows websites to place ads on their search pages targeting a keyword or phrase. The site owner does not have to pay for advertising unless a visitor clicks on the ad and is regarded as their web page. As a result, these search engines and advertisements are known as pay-per-click because you pay only when someone clicks on the ad.

Tip # 2 – bidding for ads

In general, when it comes to advertising PPC, you submit your maximum bid for advertising based on keywords you are interested in advertising. You will then be listed on the search page when your keyword or keywords are searched. However, when you rank in the bidding process will depend on whether you were the highest bidder, the second highest bidder, and so forth. For this type of campaign it is important that you are close to the page, at least in the first four, so keep this in mind when bidding.

Council No. 3 – Choosing a PPC Search Engine

Many search engines offer PPC advertising, but to get the most exposure obviously you want to advertise with the largest and most popular. You can search online to find out who are the best and then present your candidacy for the keywords you are interested in buying advertising. Remember that the bidding process is more competitive with the biggest search engines, to keep that spirit.

Council No. 4 – Click fraud

Since you pay per click with this type of advertising, you can run into a situation known as click fraud. This happens when your competitors click on your ad as many times as possible in order to manage your account dry. This eats your advertising budget and does not allow you to reach people who are really interested in what you sell. If you think this is the case, inform the PPC search engine immediately, because there are things that can be done to help.

Council No. 5 – Keywords

So you know the keywords that are most used to search for your product, but they are very popular and you find yourself entering a bidding war on a small budget. Don’t do. Instead, switch to a cheaper keyword. You will always receive a lot of success and you will not drain your budget.

Ranking Dropped From the Top Spots in Search Engines

admin    Google     Dropped, Engines, From, Ranking, Search, Spots

You often hear this complaint that my search engine ranking has dropped. This is only to be expected as Google, Yahoo, MSN and the other engines are constantly in a state of flux. Most webmasters are caught unaware when they suddenly discover their ranking has dropped and the traffic has dwindled.

Those who are making money online, losing ranks can adversely affect their earnings. Still worse, for those who are abjectly dependent on websites for their livelihoods, losing all search engine traffic can be simply disastrous.

When sites lose traffic and drop down in the rankings, the one thing everyone immediately thinks of is – a penalty has been applied to their sites. Penalties are certainly applied by search engines but only when you have resorted to some undesirable activity like using cloaking, hidden text, doorway pages, keyword stuffing or link farms etc.

Recovering from a penalty is long-drawn, but it is relatively simple. First, remove all suspicious stuff from your site including everything that a search engine might detest. Once you are certain there is nothing left on your domain that can be even remotely deemed fishy, then file a reinclusion request with the concerned search engine.

Most of us in the field of search marketing are often obsessed with the ranking and try to make search engine ranking more complicated than it really is. There are innumerable ways to build a link. One could employ a range of keywords and adopt many innovative sources to drive traffic.

The one popular method most people use is keyword density. There is no denying that if use the right and relevant keywords at appropriate places will got you the top rankings. It is advisable to use the keyword once or even a second time a variation of the keyword in the title tag provided it makes meaning and does not appear artificially thrust. The keyword may be deployed minimum three times in the content or if the content is large, a few more times. You can also make the keyword appear once in bold type. Make sure the keyword appears once in the alt tag of an image and again once in the URL. Avoid using keyword in link anchor text on the page itself. It is pointless indiscriminately over using the keywords all over the page, as it will not produce the expected results – although you may derive some extra value by going wild.

There is what is known as Page Rank or link power. You can achieve this by providing internal links from your own site and external links from other sites. Here lies the secret. A page with an extraordinary amount of link power rank remarkably well in Google and Yahoo even if the sources are not particularly relevant and the keywords are sparingly used. This may not apply to MSN and certain other search engines which focus largely on keyword and subject on hand.

Next, we should understand the importance of what those familiar with search engine call anchor text. By weighting the keywords and phrases pages used to link, browsers could get a clearer idea about the page contents and their relevance to particular subjects. The anchor text of links is becoming a critical part of the ranking equation, and if found abundantly, it can overshadow many other ranking factors. One can cite instances of web pages that are weak in all the other factors but ranking high primarily because they have acquired countless links with the precise anchor text of the phrase.

Domain Authority is an assured way to feel your presence in the internet. To achieve this, you must operate your site in conformity with the engines established guidelines. Ensure you get lots of trustworthy sites to link to you. Merely being top-ranked in search engines will not do. You must exercise vigil and constantly monitor your behavior to stay at the top. Any indiscretion on your part can create problems again.

What You Should not Do to Improve Your Rankings on the Search Engines

admin    Google     Engines, improve, Rankings, Search, Should

Your website’s ranking will improve if it possesses good content, well-chosen keywords and quality links that point to your webpage: There are minimal shortcuts. Over the years, web aficionados have created a host of techniques to “trick” the spiders, commonly referred to as “black hat methods,” though it is better to avoid them altogether.

The search engines (and many individuals) consider these techniques unethical and, despite the possibility that you may get results in the short run, in the long run your site could get permanently banned from the SERPs. Furthermore, the majority of these techniques creates usability issues and worsens the overall user experience.

Though all search engines look down upon these techniques, we will focus on Google given its market share and the amount of research that has been conducted regarding their ranking methods.

Some examples of “Black Hat SEO Methods” include:

-Repeatedly submit your site to the search engines

Submitting your website to the search engines an extraordinary large amount in a short time frame is not a good tactic. You will achieve nothing in the short term! Also, the search engines could interpret it as spamming and nix your website.

-Keyword “Stuffing”

This term refers to the practice of hiding a lot of keywords within your website’s content, so it is unlikely to be seen by a visitor but will be visible to search engines.

This is usually done by making the font color of text match the background color or by making the text very small. Keyword stuffing is ineffective and may get offending web sites removed from a search engine’s index.

-Doorway Pages

Doorway pages (or Gateway pages) are pages that have been designed primarily for search engines, and not for human beings, since their sole purpose is to be optimized to achieve high SERP rankings for a particular phrase. Doorway pages usually have very little in the way of original content and often cloak or redirect users to the intended web site.

Since many search engines penalize websites for using the META refresh command, some doorway pages trick the user into clicking on a link to get them to the desired destination page, or they use Javascript for redirection.

Be aware of affiliate programs, because some of these may look like doorway pages to Google.

-Cloaking

Doorway pages may also engage in cloaking, a method whereby the website shows one version to its visitors and a different version to the crawlers, using server side scripts.

Google has promised to ban any site that engages in cloaking.

-Link to “Bad Neighborhoods”

Google calls spamming sites “bad neighborhoods,” and linking to them is a surefire way to lower your PageRank.

How do you know it’s a bad neighborhood? Check the website’s PageRank and scan the website for any of the usual “Black Hat SEO” violations.

-Stealing images/ text blocks from another domain

For obvious reasons, these are considered copyright violations and Google responds strongly if you are reported.

-Link buying

Link buying is great if you DO NOT get caught. According to Google’s Patent, they hate link-buying, because it corrupts their Page Rank (PR) model in the worst way possible.

Google will be especially wary if:

A site has links it really doesn’t merit.

A site gets tons of links in a short time period.

A site possesses links from high-PR, unrelated sites.

In conclusion, it’s better to avoid these techniques and instead improve your ranking using ethical methods. Whenever you feel tempted, just remember how hard you’ve worked to get where you are and that the search engines can take that all away in the time it takes to do a search (i.e. approximately 0.22 seconds)!

Techniques that Aren’t Unethical but May Prevent High Rankings

Though these techniques aren’t deemed “unethical,” they will negatively affect your rankings on the SERPs:

-ZERO links to you

Websites MUST have at least 1 incoming link from another website that Google knows about to REMAIN in the index.

-Text is presented in graphics only

Text represented graphically is invisible to search engines. Therefore, if a website possesses no actual body text, the search engines will interpret that as meaning it has no content, and, since “Content is King,” it will rank low.

Keyword Dilution

If a single webpage targets too many unrelated keywords, detracting from theming, then the page will not rank high for any keyword. It is better to dedicate a single page to a single keyword or keyword phrase.

-Full Flash Site

Flash used to be considered SEO suicide since most search engines cannot read flash content. Search engines are designed to handle static content and flash is actually a running program, so it’s much harder to analyze than plain HTML code.

Though the situation has been steadily improving, it is advisable to not create full flash sites and to instead integrate flash banners, videos, etc. within HTML.

-Dynamic Pages

Dynamically generated pages don’t really exist until a user selects the given variable(s) that generate the pages. This makes the life of a webmaster easier because it streamlines the page creation process.

However, search engine crawlers cannot read and are not trained to understand any of the dynamic databases of URL’s, which contain either a query string delimited by a question mark or other database characters, such as: #&*!% referred to as “spider traps”.

Furthermore, keywords in the URL are a definite ranking booster.

Compare, www.niceboobs.com/jenna-jameson-tits.html versus www.niceboobs.com/answer.py? answer=40349&topic=8522

What to do about this one?!?

Vile language – ethnic slur

As members of the adult industry, this one can be a bit tricky.

Google delivers its search results based upon its algorithm, and does not tweak the results, which was made clear after the George Bush/Miserable Failure Google Bomb (Wikipedia’s Entry of a Google Bomb).

Google is very specific about what it considers vile language, and though it is unclear as to whether its search algorithm frowns upon them (since they guard that equation more strongly than their financials), Google Adsense punishes advertisers by causing PSAs (Public Service Ads) to be substituted in place of normal AdWords ads. PSAs do not pay any money, but count as impressions, thereby diluting AdSense statistics and degrading search engine marketing efforts.

Bad words for Google include the George Carlin 7 bad words you can’t say on TV (which are piss, shit, fuck, cunt, cock-sucker, mother-fucker and tits) and about 150 more, belonging to groups such as Death, Sex and possibly Terrorism.

Though it would be near impossible for the adult webmaster to completely avoid any and all “vile” language on their websites, it is important to keep in mind how Google’s attitude toward this language may affect rankings now and in the future. More resources for the adult webmaster.

Chacha.com: the Future of Search Engines?

admin    Google     Chacha.com, Engines, Future, Search

According to Scott John, CEO & Co-founder of Chacha.com, this new search engine, is “the ultimate fusion of computer technology & human intelligence. Live human guides are available to provide additional assistance. – The human brain.”

ChaCha has two options for searching:

1. the user searches without the assistance of an adviser

2. or the users can get help in real-time via an instant-message chat

But what is the main goal of this new way of searching when we are used to do it all alone?

When somebody is trying to find very specific data, or is a novice with the internet in general, he or she has the possibility to refer to the chat function and ask one of the 10,000 advisers for help. ChaCha currently is a beta version. That means they are still working on the functionality of the website and try to update and finetune it according to new user experience.

Lets keep our eyes open to watch out what is going on in the search world. Not that we believe ChaCha will outrun Google, Yahoo or the like in an instant – but it is always good to have a choice!

How to Raise your Rankings in the Search Engines With Some Basic SEO Search Engine Optimization Tips

admin    Google     Basic, Engine, Engines, Optimization, Raise, Rankings, Search, Some, Tips

I don’t know how many times I’ve been asked. “Many People ask How do I get traffic to my website?”

To best discuss this topic I should break this down into categories

1. Title Tags

The title Should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 60.

Also when counting your characters remember that spaces are considered as well.

Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.

For example, “shoes,nike shoes,best shoes,review shoes,” is unlikely to induce a click. What may induce a click would be like:

Shoes – Find out the latest styles on name brand shoes.

2. Description

The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against

your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Advoid I, Me, Myself etc

3. Keywords

keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.

Don’t think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.

4. Keyword Nesting

keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you’ve used in your title, description.

5. Head Tags

Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag.

6. Anchor Links

Anchor Links is one of the most important html tags that your site needs to gain search engine page rank

especially in google and msn.

Understanding Pay Per Click Search Engines

admin    Google     Click, Engines, Search, Understanding

Pay per click search engines have become the latest resource for online advertisers.

Their popularity is based on the ability of advertisers to spend money on advertising based on their sales revenue.

Advertisers can decide how much they can afford to spend per customer, and then limit the amount of advertising accordingly.

Similarly, an advertiser can increase his or her advertising budget according to the success of the pay per click campaign.

In lay men terms, a pay per click search engine is an advertising tool that allows the advertiser the ability to set his own rate.

The business model is based on allowing the advertiser to set his own spending rate based on his need for customers, and his ability to close sales on that traffic.

By introducing this advertising model search engines like Google, Overture, and now Yahoo, have been able to attract business from small and large advertisers.

A small comic book shop can decide to spend a hundred dollars a month on Google Ad Words, while an online giant like Amazon can spend millions of dollars per week.

Flexibility also makes the PPC medium work for advertisers. Modifications to their campaigns can be made in real time, and can be changed as market developments take place.

For instance, you can use your pay per click campaign to advertise a special sale, and then change your ads once the sale is over.

Or you can direct traffic to a specific page on your site that sells a currently hot item.

As an advertiser you select key words which will trigger your ads. When a search engine query is performed your ad will be shown as long as you selected the searched for term.

The search engines will match up ads based on the key words the advertisers want their ads to be shown for.

Caution must be used since words have alternate meanings to different people.

While pop might mean a certain sound or effect to you, it can also mean soda, or even surprise to another person.

So when you advertise using a pay per click search engine make sure that your ads are very clear. You only want people who are looking for what you offer to click on your ads.

The best way to avoid curiosity clickers is by making it very clear what the product or service being offered is.

This way a curiosity clicker will only visit your ad if he or she already has some interest in your business.

In the pay per click model you pay every time someone clicks on one of your ads, so it becomes crucial to attract serious prospects.

How to Proactively Manage Your Company Reputation in the Search Engines

admin    Google     Company, Engines, Manage, Proactively, Reputation, Search

Your reputation in the search engines can be a key indicator of how your company is perceived by your target audience and the millions of other people in the online community. But if a handful of negative posts about your company appear somewhere, you can easily turn a negative into a positive through a variety of proactive strategies that will help your company:

Determine the cause of the negative posts and feedback.
 

Learn from and correct the problem that caused the feedback.
 

Proactively manage your reputation management in the search engines so that the impact of negative posts in the future is lessened.

As they say in sports, often the best defense is a good offense. It’s a cliché, but it endures because it still rings true today. Here are some easy steps that you can take to manage your company’s reputation in the search engines:

Determine Your Current Reputation – Search for your company’s name using the major search engines to see what’s being said about your firm on blogs and forums throughout the Internet.

Consult with an Internet Marketing Professional – By consulting with an Internet marketing expert, you’ll gain invaluable insight into reputation management as well as get an insider’s perspective on how to correct or turn negatives into opportunities for improvement.  

Subscribe to Google Alerts – Google has a service called Google Alerts which allows you to post both positive and negative keywords and phrases for the service to monitor. When someone posts something using those terms, Google Alerts can send you an email with results for the terms that you have chosen. This allows you to find the items quickly and easily in real time. 

Use Social Marketing to your Advantage – There are a number of social marketing strategies that you can use to your advantage, such as starting your own blog with optimized keywords and keyphrases, updating your website with fresh content and taking part in the blogs and forums where the negative posts appeared. Ask your Internet marketing consultant for more options. 

Subscribe to Online Services – There are a variety of inexpensive services on the Web which will scan the blogosphere for your company’s name and provide reports on both positive and negative blog and forum posts. 

Contact Blog and Site Administrators – It’s a long shot but it never hurts to contact blog and site administrators directly and ask them politely to remove the negative posts. Depending on your approach and their disposition, they may or may not remove the posts, but you’ll likely gain some insight into how these online communities work and how to use that to your advantage. 

Be Proactive with Press Releases – Compose and issue press releases on a regular basis to announce new products and services and important events to keep plenty of fresh and positive content about your company on the Internet.

These are just a few of the many ways that you can proactively manage your online reputation with the search engines and the wider online community. For more options and thorough explanations of these approaches, contact your Internet marketing consultant and remember that a large percentage of people use Internet research to inform their purchasing decisions. Proactively managing your company’s online reputation directly affects your bottom line.