Dissecting Search Engine Optimization, SEO Tips from Green Web Hosting provider

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Dissecting Search Engine Optimization, SEO Tips from Green Web Hosting provider

Dissecting Search Engine Optimization:
Why Google, Yahoo and Bing = Web Success

How to get more visitors to your website, which can in-turn, increase profits.

Tips from your Green Website Hosting Provider

If you’re just starting out in the world of e-commerce and your looking for a green web hosting provider, welcome to the shark tank. The world wide web (W3) is the fastest growing, most competitive and most exciting marketplace in the history of buying and selling.

The world wide web is also the place entrepreneurs have the opportunity to actually build a successful business for just a few bucks. The W3 has changed everything, which is why you’re thinking of diving in.

Optimization is probably NOT at the top of your “to-do” list. But it sure should be.

SEO often makes the difference between web success and a “down in flames” scenario you don’t even want to think about.

Introducing the Search Engine

The first search engine was introduced by Yahoo in 1994 and as soon as Yahoo released this now-essential tool, search engine optimization began. Search engines, like Google (the 800-pound gorilla of search engines) provide the “address” of the web site that contains the information or products you’re looking for. Prior to 1994, we were all wandering around the web without a road map or an address book.

Today, simply type in a search query, using keywords, and Google, Yahoo, Bing and the other 4,000 search engines crawling the web, and you’ll see dozens of Search Engine Results Pages, or SERPs, offering suggestions for web sites that would interest you based on the keywords you entered into the search box.

The War Between Google and SEOs

Search engine optimizers (SEOs) somewhat understand how search engines evaluate a web site and their job is to manipulate the machine – to get search engines to rank their clients’ web sites higher in the SERPs.

The chances of a search engine user clicking on a SERPs link are much higher if that link is on page 1 of Google’s SERPs rather than on page 152. Think about your own use of search engines. When you make a search query, you look at the results found on the first few pages. When was the last time you drilled down to page 152 of Google SERPs? Never!

The reason is simple. The prime objective of a search engine is to deliver SERPs links that are relevant to the keywords entered into the search box. The more relevant the web site based on the query, the higher the web site ranks in SERPs.

Search engines employ top-secret algorithms – complex mathematical formulas – to assess what a web site is all about, to classify a web site within the search engine index and to deliver relevant SERPs to users.

If you type in “snow tires” into the Google search box and a bunch of SERPs listing knitting stores, sports memorabilia and health food stores appeared on Google’s SERPs, pretty soon you’d stop using Google because it was a waste of time.

On the other hand, if you type in “snow tires,” and find local retail tire stores, you can do some comparison shopping on prices, look for special sales and even print out a map to get to the tire store. When it comes to search engines, it’s all about relevance – how relevant are the search results based on what the search engine user types into the search box.

Positive and Negative Ranking Factors

Search engines use small snippets of code, called bots or spiders, that “crawl” a wide site to determine the topicality of the web site and how good that web site is in terms of relevance to the keywords entered by the search engine user.

Bots move through a web site looking for letter strings – the repetition of the same sequence of letters. So, if a bot finds numerous references to “snow tires,” the bot assumes the web site is about snow tires.

Now, it could be a tire store, research on snow tire performance, a national manufacturer snow tire web site, a PhD thesis on snow tires, but search engine spiders look for repeating letter strings to assess into which category a particular web site should be indexed or classified.

The natural inclination, therefore, is to use the words “snow tires” a lot. The more the better, right? Well, search engine algorithms are created to recognize what’s called keyword stuffing – the overuse of certain keywords and terms designed to attract the attention of search engine bots.

If you sell bananas on line, and every other word of your web site text is “banana,” search bots are programmed to recognize keyword stuffing and when it does, the web site ranks lower in relevance than the web site that provides helpful information on the purchase of bananas.

Linkage – the number of web sites that link to your web site – is another ranking factor. The more web sites linking in to your web site, the higher your web site is ranked. The thinking here? If other site owners link to a web site, they’re recommending it to their own site visitors, an indication of a really good web site.

There are dozens and dozens of ranking factors and endless debate on which factors matter most. Even SEOs – men and women who earn their salaries optimizing web sites – don’t agree on which factors have a positive effect on SERPs rank and which don’t, creating an endless debate.

Search Engine Bots Never Bought Anything

Okay, so now you’re thinking about search engine optimization and how to improve your site’s rank on Google’s or Yahoo’s SERPs, right? Well you should.

The better optimized your site is, the higher it will appear on SERPs. And SERPs drive a lot of traffic to a web site. In the case of many web sites, Google accounts for 60% of all visitors who visit that particular web site so ranking highly in Google SERPs sends visitors to your web site.

However, it’s important to remember that search engine bots never bought a thing. These computer code snippets crawl your web site, gobble up letter strings and index the pages of your web site.

They don’t buy anything, so even if your web site does rank highly on Yahoo’s search engine results pages, it doesn’t necessarily indicate that web success is within your grasp. On the contrary, you may rank highly for obscure, little-used keywords. If you own a hearing aid repair web site, you’ll see organic traffic only when search engine users type in “hearing aid repair” – and that’s not going to happen a million times a day, that’s for sure.

The Web Screen

Your web site consists of two key components – the HTML or XML code that actually creates the web site and the presentation layer or web site skin – the web site that humans actually see.

Think of a web site as a screen. Behind the screen are lines of code that search engine spiders see. Googlebots never see the other side of the screen – the presentation layer. That’s for humans only. However, humans never see the underpinnings of the web site – the source code – the lines of HTML code that create the look, feel and the structure of your web site.

This actually simplifies the process of optimizing your web site for search engine spiders. The code, crawled by spiders, should be optimized for spiders so these search engine tools accurately identify all of the content your web site contains.

On the other side of the screen – the presentation layer – optimize for humans. The color scheme, the type font, the navigation architecture and navigation bar – everything on the presentation layer should be deigned to appeal to humans. Bots never even see your pretty choice of colors or the cool graphics you had created. In fact, bots can’t read any web site element that has a graphic extension like jpg, gif, bmp or other non-text extension.

Balance Creates Web Success

The key to long-term web success is balance. That’s what search engines want so give it to them.

A good SEO copy writer can effectively work in the words “snow tires” up to 5% of the total site text – about the maximum you want before search engines slam you for keyword stuffing.

Also, play by the rules. The rules are laid out clearly by search engine developers and are available for any new web site owner to review. For example, some site designers might employ invisible text. How?

Place white text against a white background and it’s invisible to the human eye, though bots can still read it without a hitch. So, you might be tempted to place the search term “snow tires” in invisible type all over your web site.

Don’t. Bots, and the mathematical formulas that direct them, have grown more and more sophisticated over the years and if you get “caught” using any of these illegal tactics, you lose page rank, and your site may even be banned. You’re out of business.

Optimize your HTML code for spiders. Optimize the presentation layer for humans with credit cars and telephones looking for the closest place to get a new pair of “snows.”

Then, wait for the telephone to start ringing. It will – if you do it right.

With The Use Of Search Engine Optimization Your Website Will Be Shown on Google

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With The Use Of Search Engine Optimization Your Website Will Be Shown on Google

When you have a website, you would like to drive potential customers into it. You are aware the way in which internet research do the job – you go to Google, input keyphrases, hit enter, and in a fraction of a second a huge list of results is shown.

Almost all of the users who do these searches might basically search at the links on the top of the search rankings, more rarely at links that are lower than third or fourth on the list as shown, and rarely venture from the page one to start looking at links on the page two of results returned.

Search Engine Optimization will definitely do the job to place your website at the top of Google rankings. Good Search Engine Optimization will help your website to be found on Google, and that will help you get visitors to your website.

Not everyone understands how search engines like Google ‘decide’ in what order links will be shown on any given search. An advanced mathematical equation that computes which results to return depending on the relevance and significance of those results to the search phrases a user inputs is called algorithm in which Google basically depends on.

If Google can’t find your website, neither can anyone else. Definitely Search Engine Optimization is the best way to help your website to be shown on the first page on Google. Search Engine Optimization, or SEO for short works like this: Google directs on the internet ‘bots’ often called ’spiders’ which travel the web looking for information about web sites.

Besides relevance and importance, Google also looks at popularity. The algorithm makes use of the info the spiders bring back to determine where a website will land on the rankings. Search Engine Optimization is all about ensuring that the Google Spiders find what they need to ensure that your website ranks highly on a Google search when search terms relevant to your site are entered. Basically this is the way Search Engine Optimization will help your website to be found on Google.

The actual algorithm Google uses is a closely guarded secret, but there are guidelines that can ensure that Search Engine Optimization will help your website to be found on Google. The most important criterion is content. You must have content rich pages on your website, that are relevant, well-written and make use of keyword and phrases, along with the relevant Metatags the Google spiders look for.

There are people who use what is known as Black Hat SEO, such as keyword stuffing, in a bid to ‘fool’ the bots so as to ensure that Google pays attention to their site. This is bad for your credibility, and Google is wise to this practice – in the long run it will hurt not help you. If you want Search Engine Optimization that will help your website to be found on Google, you may want specialist help.

SEO is a very complicated subject in which its trends constantly change, and so an advice from the experts will be very helpful. Make sure you use a specialist with a proven track record in SEO, so that you can provide the best in Search Engine Optimization that will help your site to be found on Google.

Why Search Engine Optimization is Important for Internet Marketing Media

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Why Search Engine Optimization is Important for Internet Marketing Media

Today, people around the world search Internet for information and services. Internet has become an necessary part of present culture, and so is the need of SEO (search Engine Optimization) services.

Search Engine Optimization (SEO) and internet marketing are indivisible. This is because advertising is part of your business in order to drive more traffic to your site and generate more sales. Search Engine Optimization (SEO) is going to help you achieve your goal by helping you to redirect as many traffic as possible that is if you practice the correct SEO tips. You don’t get traffic out of the blue sky but you get traffic when you work towards building links and promoting your site online.

When you know the way to make use of the search engine optimization in helping to promote your site on the internet, you will be able to watch the traffic coming in and the chances of getting more sales would be higher. If you do it yourself, you don’t even have to use a dime and get to save more money in the long run. In other words, you get free SEO for your sites.

With a mixture of Search Engine Optimization in internet marketing, you are bound to control your niche in the market. SEO is the key towards a successful online business. SEO is also the key for more people to know about your business. Therefore it is wise to say that internet marketing will not survive without the practice of SEO.

Google has its own individual way to rank websites and you need time to build the trust between Google and your site. Some internet marketers thought that they can fool Google by practicing illegal SEO guides that in the end, Google will de-index the sites from its index system. This is a big loss because to get re-index again by Google, you will need to double the effort in building links and creating excellent content for your sites.

Search Engine Optimization is really important media you must follow the rules and regulations when you are practicing SEO is important for an internet marketer so you need to follow the rules and regulations when you are practicing SEO. First of all, you cannot have too many back links in one day. This is because Google is smart and there is no way you can get hundreds of back links in one day unless if you are using automatic submission to directories and this will result in getting banned from Google search engine.

How To Win At The Search Engine Optimization Game In 2010

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How To Win At The Search Engine Optimization Game In 2010

If you are lookng for a better way to beat the SEO game check this out ==>http://bit.ly/arz2cq
Websites which are listed on top of search engine results are considered to be very trustworthy and also generates more leads, sales, and conversions. SEO expert team in our company will help your website to attain guaranteed top position in search engines like Google, Yahoo & Bing. Website visibility converts to customers: 82% of local organic searches resulted in contact with a local vendor. As much as 75% of all clicks are made on organic, non-paid listings vs. Web 2.0 has ushered in a new era in the still nascent world of internet marketing. Studies show that the advent of blogs, social media platforms, social bookmarking sites and other web 2.0 initiatives has resulted in over 44% of internet users becoming content creators.
Keyword enriched, salable content. Developing content for your website is one of the best investments you can make. Keyword stuffing is considered an unethical practice because what you actually do is use the keyword in question throughout the text suspiciously often. Having in mind that the recommended keyword density is from 3 to 7%, anything above this, say 10% density starts to look very much like keyword stuffing and it is likely that will not get unnoticed by search engines.
Articles should focus on one or two keyword or phrases at most. Stuffing an article with every possible keyword phrase related to the topic will only bring the search engine ratings down. Article marketing is an excellent way to increase your search engine ranking. Write articles with good content for the reader about your industry and product or service expertise.
Web positioning techniques will deliver visitors but the usability of your site is what will keep them there. Websites can have a high ranking today, but may slip as more sites get listed in this site category. It is therefore necessary to monitor your Web site’s search rank and traffic stats frequently and implement periodic positioning maintenance. Web masters and business owners alike realize that getting noticed on Google now requires a well thought out strategy and regular evaluation and updates.
Meta tags are not meant to be used for keyword stuffing. Don’t use them for that purpose because it isn’t going to help you. Meta tags is one of the better methods in increasing the reputation of the website, now in order to make your website SEO friendly, you have to pursue some basic straightforward rules. You can either try the algorithmic SEO or the organic SEO.
Search engines will always look at some portion of your blog starting at the top. Do not stack keywords in the beginning but be keenly aware of the difference you can make with well chosen and placed words. Search Engines tend to be strict when enforcing these rules in order to provide better quality in their SERPs and retain & grow their own user base. SEO Choice is a white hat search engine optimization company which practices ethical, organic SEO through and through. Search Engine Optimization is an ongoing process, requiring addition of new fresh content, constant modification of site content, changes to site architecture and link building (this is a subset of search engine marketing). All of these together build traffic to a site, and are necessary to generate leads from a site.
Keywords play an important role in the way search engines index and rank websites. We work closely with our clients to ensure that their website content contains relevant keywords that target the natural queries of potential customers. Keyword density can be tricky but, as a general rule, Big Oak shoots for 3% to 12% of all text on a page to be our targeted keywords. Keyword-rich content is provided by our copywriting services. We do provide creation and management of internet advertising pay-per-click campaings in Google Adwords, Yahoo-Overture and similar.
Linking is the mechanism that connects all the pages on the Internet. You’ve got links throughout your web site to let people navigate their way around. Linking to a penalized website can really hurt your own website. This is why it’s very important to know who you’re linking to when not using the ‘nofollow attribute’ on your external links and internal links. Links build a bridge of trust between your website and the search engines, so it is a necessity to truly succeed online. Without high quality inbound links, your website simply won’t rank in the search engines.Internet users more than ever trust that search results will provide a useful and honest answer to their inquiries. Internet users conduct millions of searches every day on search engines such as Google, MSN, and Yahoo. As a result, most high-traffic websites receive a majority of their visitors from the search engines.Google, Yahoo and Bing January 2010 market share was just announced by Comscore.com this week. According to them, ”Americans conducted 15.2 billion core searches, with Google Sites accounting for 65.4 percent search market share. Google recommends headlines between 2 and 22 words for optimum visibility and search results. And Google results display only the first 63 characters of each headline.
Google ranks all the pages of your site, but how to be sure that everything works correctly? How to increase rank of the pages on your site? Google’s Let’s make the web faster web page asks the question “What would be possible if browsing the web was as fast as turning the pages of a magazine?”. This clues us in to their goal – instant response. Google returns more than 240 Million search results in the US every day. If you are trying to connect with your audience, optimizing your ranking in search results is an important component of your marketing and promotion plan.
The question is always being asked on many of the blogs and forums on the internet “How do I ensure my sites are properly Search Engine Optimization”.

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7 Search Engine Tips For Non Webmasters

admin    Google Optimization     Engine, Search, Tips, Webmasters

7 Search Engine Tips For Non Webmasters

Unlike most of the methods for promoting your business, which came from the offline world, this method is different. It’s unique, and it is changing and growing at a rapid pace. By at least informing yourself of the basics, you can make this a more effective method for driving traffic to your site.

Below are seven tips you can implement to get started:

1. Understand the Relationships of the Various Search Engines. Before you can know where to submit, you need to understand how all of the various search engines are related so that you don’t duplicate your work, or worse, get banned from submission.

Now, mind you, I am no search engine expert. However, I have been watching closely what is happening, and here is what I have seen so far:

Recently, Yahoo, a directory, acquired All the Web, Altavista, Inktomi and Overture. Yahoo is no longer going to be using search results from Google as its backend.

Although it remains to be seen what role All The Web and Altavista will play, Inktomi will only provide limited offerings in Yahoo because Yahoo announced that Inktomi’s paid inclusions would not be included in its results.

Overture, the number one pay per click search engine, provides paid results to 80 per cent of the major search engines and will continue to do so. It will also be providing backend results to Yahoo. Overture provides results to major sites like HotBot and MSN.

Yahoo is adding its own search engine and will continue to offer its paid directory at 9 a year.

Currently, MSN and Yahoo, the number two and number one sites respectively on Alexa, are battling for supremacy. Bill Gates is also working on a new model for his search engine, but it remains to be seen what that will be.

Even though Google will no longer be providing backend results to Yahoo, Google is still a major player. It is also the number one search engine in the world. Google gets some of its results from the Open Directory Project, a volunteer effort to create a directory of the best sites on the Internet.

Look smart is still out there, but it appears to have changed its model to a pay per click. You can get started for free, but you’ll have to pay for each click. (NOTE: I found this site hard to navigate to answer the most simple questions. Maybe that’s why it’s the least relevant of the options available.)

Finally, you have Alexa, which is in a class all its own. You definitely want to get your site submitted here because it’s a great way to find out who is linking to you, where you rank, and other statistics about your site. Back end results for Alexa are provided by Google.

The easiest way to track your site using Alexa, is to download a copy of the toolbar. You can get it here: http://www.smallbusinesshowto.com/htmlfiles/alexa.html

2. Prepare Your Site for Submission. Now that you know where to submit your site, you want to prepare your site so that it gets accepted.

The best tool to help you is Good Keywords: http://www.goodkeywords.com This free utility will let you search for the best keywords to use on your site.

Key words, however, are only part of the equation.

You will also want to create a good title and description. Take your time when you create these. You want each to be key word rich, and the right length.

Once you’ve written your title, keywords, and description, then all you need to do is to create the metatags for your web site. You’ll find all the tools you need at Evrsoft – http://www.evrsoft.com/, including a link popularity checker, submission to over 100 search engines, search engine analyzer, and a metatag generator.

Once you have used the metatag generator to create your metatags, then all you have to do is paste it into the header of your web page.

You will want to check your metatags first to make sure they aren’t too long and are search engine friendly. You’ll find a metatag analyzer here: http://www.scrubtheweb.com/abs/meta-check.html

This one is stricter than the one I use, but it works very well.

Let me emphasize here that this step is absolutely crucial to getting your site accepted. You would be amazed at how many professionally done web sites skip this step.

3. Submit Your Site. Now that you have your site ready, you want to start submitting. You will use your title, keywords, and description again here.

Here is your submission list:

Free

Alexa – http://pages.alexa.com/help/webmasters/index.html#crawl_site

Google – http://www.google.com/addurl.html Open Directory

Project – http://dmoz.org/add.html

Fast Submit – http://www.evrsoft.com/fastsubmit/ – Submission to 100 of the top search engines. (Caution here: some of these sites may ignore or ban you if you are a business site).

Paid

Google Ad Words – http://services.google.com/marketing/links/ads_us/adwords/ – Pay

Per Click Inktomi – http://www.inktomi.com – Yearly Fee Per Url

LookSmart – http://www.looksmart.com -

Pay Per Click Overture – http://www.overture.com – Pay Per Click

4. Check to make sure you are listed. After about a month, you want to go back and make sure that your site is listed in the appropriate search engine. The way to do this is to go to the search engine and type in your domain name. You don’t have to include the http://www to do this.

If you are not listed, then go to the next step.

5. Resubmit if Necessary. If your site is not in the search engine you have selected to search, then resubmit your information for inclusion. It’s important to remember that unless you are using paid inclusions, it is up to the discretion of the search engine whether or not your site is listed.

Your chances of success will increase if you include some quality content on your site that is dense in your key words. You also want to have as many quality links as possible. You can build your links by contacting other webmasters who have sites that complement yours.

6. Revaluate. If your search engine strategy isn’t working, it’s time for a change. However, you need to consider that submitting to the search engines is a very long term strategy, and it isn’t something that will occur over night. Only if you are using pay per clicks can you see an increase in traffic almost immediately.

For your free inclusions, you just want to make sure that you are included. Quality content and quality links can help here in raising your rankings.

For paid inclusions, you want to make sure that you are getting the click thrus you need. Unlike free inclusions, you should see results immediately. If you aren’t getting enough traffic, consider changing your key words. Good Keywords will help you here.

7. Stay Informed.

If you want to continue to use this strategy in your business, then you need to stay abreast of industry happenings because things change so quickly.

The best place to get information on this constantly changing industry is here:

http://searchenginewatch.com/

They offer three different newsletters to cover the industry. At a minimum you should be reading the daily newsletter.

Although is is only one of the many strategies I use to promote my business, it can be very effective when done correctly. Take your time, be patient, and learn what you need to do before you use this strategy. It will become an effective tool in your marketing arsenal.

For various SEO tool visit http://www.seonotion.com

Some Valuable Q&a On Search Engine Optimization (Seo) Services In Dubai

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Some Valuable Q&a On Search Engine Optimization (Seo) Services In Dubai

Search Engine Marketing (SEM) Services in Dubai can take different routes through -Paid per Click Advertising (PPC), Organic Search Optimization (SEO), and Social Media Optimization (SMO). Google Pay-Per-Click (PPC) today is the most popular marketing approach on the Internet. However, like all advertising, the exposure stops when the advertising budget runs out while in organic search, once a page one Google ranking is achieved, the website will begin to receive much more visitors to the website than with traditional Google PPC. Search engine visibility means getting your company name and brand to appear on search engine results pages for many specifically selected keywords that relate to the company product or service.

Q1- How do I make sure my company in Dubai is visible on Google?

The best way to get a return on the website investment is by adding content to the website on a regular basis. This strategy is called “Content Marketing”. By adding content pages you increase your chances of ranking for “long tail” keyword phrases. These are phrases of 3 or more words that often result in highly focused and targeted search results. One of the greatest advantages the Internet has over the Yellow Pages is that the Yellow Pages puts your business right next to your competitors, whereas the Internet gives you infinite scope to differentiate yourself from competitors. In addition to this, the various analytical tools available to website owners today allows for you to identify areas where you can make an improvement to your website.

Q2- I have good content but I still dont rank on Google first Page, why?

The way Google prioritizes its search rankings is done in two ways:

A. On-Page Optimization – At the very basic level, it is where the good content comes in with the related keywords being used in headings, sub headings, bullets and internal link text. Websites that contain 100 pages of content or more are likely to achieve higher rankings in search engines and increase your website ability to be found for long-tail keyword searches.

B. Off-Page Optimization – These are external links that point to your website from other websites. These links are seen as recommendations and build credibility for your website. Link popularity refers to the amount of text links that lead to your website from other sites and is the single most important factor that a search engine algorithm considers when ranking a web page. You could view this as a voting system; the one with the most related votes will do best. Effective link building is achieved by blogging on a regular basis, submitting your websites to online classifieds/directories and by taking advantage of the many social media platforms that are available – Twitter, Facebook, Linkedin etc.

Q3- So where do we get valuable links from?

Other websites will link to your website if you have good content that they wish to refer to. In this case your website will acquire links without much intervention from you. The objective with link building is to get links back to your website using your “product keyword” or variable thereof in the link text. This is seen as a valuable link and not easily manipulated. Links can be created by the following link building strategies:

1.Blog posts – Which promote, discuss or compare products.

2.Article marketing – Where one writes product related articles and submits to “Article websites” where webmasters can use your article on their websites. The rule is that they cannot change your content and must leave the authors signature where links are pointed back to your website.

3.Reciprocal links from other industry related websites, where webmasters agree to swap links with one other using requested “valuable” link text.

It is important not to get involved in what many webmasters unethically do by starting to use techniques that are seen or termed as “Black Hat SEO” to get their website ranked well. A term used when one engages in activities that try to manipulate the search engine rankings.

Q4 – What is Social Media Marketing (SMO) Services

Social Media services could mean many things within the following categories:

1.Social Media Advertising – using paid text or banner ads on sites like Facebook, Linkedin. These ads allow you to target your market based on their demographics.

2.Social Media Bookmarking – Sites like Digg and Stumbleupon provide users with the ability to tag websites that they like or recommend. Social Book marking supports your search engine linking strategy.

3.Social Media Optimization – by uploading videos to Youtube and optimize them using product related keywords, one stands the chance of getting on Google first page for these related keywords. By posting optimized content on websites like Craigslist & Yahoo Answers one can get ranked for related keywords in a short space of time.

4.Social Media Networking – many business owners attend regular networking meetings where the objective is to meet other business owners with the objective of doing business with each other. Social media websites like Linkedin provide professionals with a way to establish relationships online where one can build credibility and introduce their products and services in an educational manner.

Q5- Why Social Media Marketing in Dubai is Important? – Conversation is King

It is important to combine SEO with SMO services in Dubai. Work to brand your name with social media marketing. Websites like Facebook, YouTube, MySpace and Twitter can be leveraged effectively to grow your business. By spreading your content over social media channels your website will gain many more search engine positions. Content marketing now even moves to video, slideshows, blogs and networking sites. So there are many more places for people to find your company and brand. But with the popularity of Social media networking sites, we find out that not only is content king, but “conversation is king”. People like to ask others for recommendations and experiences with products and services. What people say about your product, service or company can mean all the difference to closing a lead or losing the business?

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Is Search Engine Optimization For Real?

admin    Google Optimization     Engine, Optimization, Real, Search

Is Search Engine Optimization For Real?

It seems like everyone nowadays is launching a business website or contemplating doing so because of all the success stories we read of Internet millionaires and billionaires who had an idea, implemented it, and within 5 years were wealthier beyond their imagination. I definitely agree that the Internet is a great place to start a business because the startup costs are extremely low and you can reach a global audience which are two things that your typical brick and mortar business can’t do for the most part. I launched an online business in October of 2009 hoping that within 5 years I would be making enough money to quit my day job which I hope is still the case. I have a long way to go to reaching my goal but I’m determined to do it.

After launching my business in October of 2009 I decided to buy a book on Search Engine Optimization because I was determined to get at least 100 visitors a day to my site. It took me two weeks to get through the book because I implemented every strategy the book told me to implement. After it was all said and done my average daily traffic was about 5 people after the first month I started my business. I couldn’t believe that all the hours I spent reading and implementing these strategies had absolutely no bearing on increasing my sites popularity. And the kicker is that most of my traffic was coming from paid advertising (Cost Per Click) on Google, Yahoo, MSN, and Ask which was costing me a lot of money on a monthly basis with a pretty high bounce rate so I wasn’t receiving any sales from this medium at all. I didn’t let this get me down though. I decided to purchase two more books on Search Engine Optimization (a.k.a. SEO) because each author has different ideas and I wanted to become an expert at SEO and make my site a success from the get go. I should also tell you that I bought a book on Search Engine Marketing because I wanted to get better results through my advertising campaigns on the different search engines and even this had no bearing on my advertising results. So what happened next?

After spending countless more hours on the two other SEO books and implementing every idea I came across I was hoping that all the time and energy I devoted to my site would pay off. Once again, I was wrong. I saw no increase in traffic at all yet once again. Not allowing this to put me in a funk I went out and bought two more books on the subject. Once again, I implemented every strategy in each book which amounted to the same results from the previous books I read…..nothing at all. All in all, I bought 8 books on SEO and implemented each and every strategy in these books and reaped no rewards for my time and effort at all. I’m a firm believer that if you work hard it will pay off in time. I’m still hoping that the search engines will reward me at some point for all the hard work I have put into optimizing my site. On top of all the books I have bought on the subject I have also spent hundreds of hours poring over blogs, articles, and any other medium that talks about SEO and strategies I can implement to improve my search engine rankings. Even implementing the ideas I have found through these sources has not amounted to getting increased results.

The reason I wrote this article is to help anyone out there who has just recently started an online business who wants to start getting traffic to their site ASAP. It’s also for anyone who has had a site for a while who has gone through the same challenges I have in regards to getting traffic to their site. Here are my tips for getting more traffic to your site:

1) POST ADS ON CRAIGSLIST!!!!: I put this as my #1 strategy because after all the time and energy I spent on SEO this has been the one medium that has brought me the most traffic. I post on CL regularly in different cities because my traffic has shot up doing so and it allows me to reach every corner of the country for FREE. I didn’t start posting on CL until recently and I’m so glad I did. My traffic has increased substantially. Another positive about using CL is that you can re-post your ads after they expire with just a few clicks.

2) If you have the means, invest in CPC advertising on major search engines: This has definitely brought me traffic but I have found not many people convert to buyers when clicking on ads. I read a book on Search Engine Marketing and implemented the strategies it discussed and saw no improvement in my results at all. So unless you have money to burn I would say don’t waste your money on CPC campaigns. Once you start selling products on your store then by all means I think it’s a great idea to advertise online to continue getting your name out there. Until then, focus on free ways to increase your traffic. Craigslist has done wonders for my traffic and this is the one and only strategy I can recommend to get traffic to your site immediately.

Now onto some of the strategies that all of the books I read suggested which have brought me absolutely no results:

Social Networking Sites: We are all very well aware of the popularity of Facebook, Myspace, and Twitter. Unless you have a ton of contacts and/or friends on each site it is completely pointless adding information about your site on these mediums. I have wasted a lot of time doing this and it has brought me zero traffic. If you’re currently a user of one of these mediums with a lot of friends I definitely suggest posting information about your business on a regular basis. If you’re not a user of any of these mediums and have no desire to be then don’t waste your time posting any updates here because it will bring you no traffic.

Blogging: Just like social networking sites, if you don’t have people reading your blogs then blogging will bring you absolutely no traffic. I add my articles to my blogs on Blogger and Wordpress strictly for the link juice. Other than that, I have received no benefits in the way of traffic to my site at all.

Keywords for Search Engines: All the books I have read on SEO really stress the importance of picking the right keywords for each page on your website. I suggest using Google’s Keyword Search Tool and look for keywords that have low or average competitor competition because you will never be #1 on Google for a highly competitive keyword unless your store has been operating for several years and you’re the best authority for that given keyword or keyword phrase. There is also a lot of talk that the search engines don’t pay much attention to keywords anymore which I’m guessing is accurate. After all the work I have done optimizing my site for keywords my average position for my keywords is about 150 putting me on the 15th page of most searches for my products. So therefore, I’m invisible since most people don’t go past the second page when doing a search. I do recommend trying to rank for keywords where there isn’t much competition but don’t be surprised if you don’t rank highly for these keywords either.

Article Submission Sites: I write articles for two reasons. The first reason is that I actually enjoy it. I have always loved writing about subjects that interest me (like this subject). The second reason I write articles and submit them on several sites is for the link juice. Not only do I receive link juice from the sites I post them on but I also receive link juice from people who put my articles on their site. If you decide to write articles and post them online always provide a link to your site in the Author Resource Box. People who add your article to their site are supposed to also add the link to your site. Most people do abide by these rules but some don’t. Writing articles has brought me no traffic at all but I have read that the more links you have pointing to your site the more likely you are to rise in search engine rankings. I have yet to see this but I’m patient so we shall see.

Google Product Search: The web store service I use posts all of my products on Google Product Search automatically and they have told me that this is where most of their customer’s sales come from. I haven’t made one sale using this service but I continue using it because I don’t have to do any work on my end and I show up on the first page of searches for particular products. This sounds great right? Not so much. You have to realize that you’re competing with the big boys like Amazon, Best Buy, and Wal-Mart who also use this service and you can be sure that if you’re a small store you can’t compete on price with these guys. It appears that most people who use Google Product Search are only interested in buying a particular product at the lowest possible price and could care less about customer service. I definitely recommend using this service since it is free and will allow you to show up on the first page of specific Google searches for the products you are selling but be warned that your product will show up with 2 or 3 identical products and people will usually click on the one with the lowest price.  However, if you sell products that major retailers don’t sell I can see this being a great tool that will help you get on the first page of Google when people search for your particular product.

Directories: All of the books I have read have talked about the importance of adding your business to directories. I have added my business to about 100 directories and have received very little traffic as a result. I think it helps add link juice for your site but that is it. Every book I have read has mentioned that adding your site to DMOZ is crucial because this is the directory that Google crawls and gives the most attention to. I put in a request to add my site back in October of 2009 and my business still hasn’t been added yet. Since DMOZ has volunteer editors approving and disapproving sites it can take a very long time before they ever get to your site. I’ve been waiting for 7 months now and I’m not sure if my site will ever be reviewed to be honest with you.

I could go on and on about all of the strategies I read about in SEO books but I have covered the major topics in this article. If you plan on opening up an online business or currently operate one and want to get traffic immediately my recommendations are to post on Craigslist and advertise on the major search engines if you have the means. If money is no object I would also recommend hiring an SEO firm to help you rank highly on the search engines for keywords.   I’m not at the point where I would hire an SEO firm because according to all the books I have read (which are written by SEO experts and practitioners) people who hire SEO firms either don’t have the time to implement the strategies in the books I have read or choose not to.  Also, a lot of authors feel that SEO firms are a waste of money because they do the same things that are in SEO books and charge very high rates to do these tasks for you.  I truly believe that ranking high in the search engines takes time and there are no tactics to help you rank high for your chosen keywords immediately. I say if opening an online store is something you truly want to do then jump in and do it but don’t expect your site to be a success within the first 6 months to a year. While possible, I feel it is extremely unlikely.  I hope this article was informative.  Thank you.

Easy to do it search Engine Optimization (SEO) procedures

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Easy to do it search Engine Optimization (SEO) procedures

Your website is like empty museum if you have no visitors to navigate your website. search engine optimization is key concept to generate massive targeted traffic by making your website seospidy top 10 listing in most searchable keywords in Google, Bing and Yahoo. Search engine optimization is most economical and cost effective business strategy as compared to other offline media marketing includes banner ads, advertisement in radio channels and tv channels etc. search engine optimization is steady process of doing changes in your website by interactive content and description in meta tags, header tags and homepage body content. This process is also known as On-Page Optimization. It is practiced to make your website more search engine friendly by filling unique text and manipulate html code into simple language so that it is easily understandable by search engines.

Meta Tags Optimization. Doing On-page optimization in Professional Search Engine Marketing manner is skill and art of great search engine optimizers. Search engines like Google, Bing and yahoo have special algorithm which compares website with its similar websites and decides which website should be ranked in search engines.
Business analysis using result oriented keyword research: Every text phrases search by search engine users are known as keyword.  By what matter is your website should be rank in top 5 results in search engines in most searchable keywords. For researching and keyword optimization we can use Google keyword external tool to refine text phrases by average search and last month search and even we can calculate searches of text phrases and keyword per day by diving average volume of searches of given keyword by 30. Word tracker is very common keyword research tool these days but it is not free version we have to paid for it and it gives fine result too and we can use it trial version for 1 week.
Image Optimization: Images shown in our website have no existence if we have not listed its alternate text and image file name. Let’s take an example some times when our visitor have very low connection and our website Is opening in his browser very slowly because of heavy image and lots of small images then if we insert its alternate text then most of the time web browser shows its alternate text and image file name in image size so that our visitor got the idea of theme of our images listed in website. Most importantly image optimization play leading role in on-page optimization process  to make our website more search engine friendly hence it boost our ranking in text phrases so we got massive traffic too.
Off-page Optimization: website optimization is all about anchor text game found in web. Collect and research high page rank websites found in Google search result and categorized them as web directories, article directories,  news publishing sites, photo sharing sites, presentation slides sharing sites and also collect list of websites similar to your industry and contact this similar website owners and webmaster by email to share reciprocal link exchange with your website. Use keywords redirecting to your website by making anchor text link and submit them with unique description to all web directories, article directories, blog website, press release site manually.

Hope this interesting seospidy article will benefit  you in starting self search engine optimization of your website.

Take a look for effective search engine optimization

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Take a look for effective search engine optimization

Do you wish your website to be indexed by search giants like Google, Bing and Yahoo seospidy effective search engine optimization is special mechanism works as search marketing engineering which helps your website to be indexed, caching and crawling much faster than other millions of websites found in web.

Most popular search bots Google, Bing and yahoo have very tough competition between them to index as many websites as possible to have biggest database then other search bots. These search bots works under special algorithm like semantic etc, used ajax technology to save time of search engine users.

Effective search engine optimization is what you require to make money online as there are 1000’s of millions of websites found in web in similar industry and remember if your website is not listing in most searchable text phrases or keywords of your niche industry then you are actually loosing biggest volume of potential customers and visitors who search your matching products and services in Google, Bing and Yahoo.

Small business seo Search engine optimization is steady process any seo services provider who offer you immediate result is just piece of spam found in web by great entrepreneur likes you. Nobody can guaranteed you to make your website listing in 1st position in search giants like Google, Bing and Yahoo for lifetime as ranking of your website is manipulated and handle by search engines using special algorithm and 1000’s of unique factors.

Offline marketing like banner ads, newspaper, radio and tv campaigns are very costly and search engine optimization is very cost effective and result oriented work to make real business of making money online.

Outsource seo for building brand identity is great idea. As best seo firm never quote for price but conduct meeting to understand your business and then after 72 hours after business consultancy provide list of most searchable keywords of your niche business and then do some changes in your website under wire frame management search analyst call it as ON-page Optimization to make your website Search engine Friendly by following Google search engine Guidelines. Once website required changes are completed and tracking, analytics code is inserted they start building backlinks or inbound links targeting your website by effective and unique content posting in various internet marketing networks likes website directories, article directories, press release websites, content sharing sites, photo sharing sites, bloggers sites, social bookmarking sites once they collect email id by effective list building these search engine optimization seo firms start Email marketing to your targeted customers and visitors by weekly publishing special promos, discounts and coupens to double your sales and once your website is getting very good business these search engine optimization seo firms handle and provide pay per click advertising in content and search network to make your website listed in millions of websites by banner marketing and text link marketing.

How to find reliable seo firm check these factors to analysis seo firm

1. Does the seo firm have previous experience with SEO?

2. What is their website’s position on Google, Bing and Yahoo? If they can’t optimize their seo firm what are the chances they’ll succeed with yours?

3. What is their business goal strategy for your website? While most SEO firms won’t go into detail on how they would perform SEO, they should be able to explain WHAT they have planned for your small business ecommerce website.

5. The minimum amount of time period necessary to make any difference in Search Engine position is about 3 months. In most cases, it is more likely to take about 6-8 months due to aging algorithm implemented by most Search giants like Google, Bing and Yahoo!

Search Engine Optimization Cost Reduction Tips for Small Business SEO Success

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Search Engine Optimization Cost Reduction Tips for Small Business SEO Success

1..What is the number one priority, objective, or goal that you want to achieve through your online marketing efforts?
- Are trying to establish your business as an “authority site”?
- Are you trying to build a community using social media?
- Are you trying to generate more leads to fill your sales funnel?
- Are you are trying to attract more customers to a retail or physical location?
- What is your desired outcome for visitors to your website?
- What is your “business model” for your online marketing?

The responses to these questions will affect the online marketing strategy, approach, or techniques that are most suitable.

2. The BIG SECRET of Internet Millionaires and virtually ALL Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is one of the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals of their competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – IT IS A FUNDAMENTAL REQUIREMENT.

To be more specific – targeted traffic is what matters most. Attracting targeted traffic essentially means that the visitors to your site are already pre-qualified to the extent that you are presenting them with information that is aligned with what they are searching for. This assumes, of course, that the methods used to attract them are consistent with search engine optimization and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.

3. How do prospects and customers find you now – and how could you attract more?
- Which keywords do prospects use when they are searching online for what you offer?
- Where is your business currently ranked for those terms in the search engines?
- How competitive are the keywords that you are currently using to promote your business?
- How viable is it that you will be able to rank for those keywords in the near future?

4. What does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page of the natural “organic” Search Engine Results Position (often referred to by the acronym: “SERP”) in response to a search for a particular keyword or keyword search term, OR that an advertiser has outbid all other advertisers to appear in the Sponsored Results.

Google Page 1 Rankings matter greatly because:
- 81% of people search online before making a purchase.
- 72% of people use Google when performing online search.
- 98% of people choose a business on “Page 1″ when making a “buying decision”.

Conclusion: If your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you will be missing out on close to 75% of potential prospects, leads, and sales.

Important Note: Recent metrics evidence that people performing online searches increasingly look beyond the Sponsored Results and directly to the “organic results” for the information they seek.

5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains the fastest way to generate traffic for new websites, to test keywords, and to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed in the search results….BUT…the value of the bought traffic may be worthless…especially if it doesn’t convert to sales.

When business owners or webmasters get frustrated with their online efforts, there is frequently a temptation to try to make up for lost time by purchasing traffic from advertising brokers (i.e. the “content network”). As tempting as it is to generate “traffic” fast using this method, it should be understood that there are very real risks associated with it.

Anyone with a valid credit card charging capacity can generate traffic fast. Beware, however, that the traffic generated from many of these sources is a total waste of money. Ask almost anyone who has tried it.

Obviously, Google and Yahoo have made literally billions of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of Adwords and Adsense lot of savvy internet marketers created online advertising empires by functioning as advertising “arbitrage” agents. For the past several years, however, many of those very same marketers complain of losing vast sums on advertising campaigns.

Caution: If you choose to use paid advertising to buy traffic, proceed carefully – and limit your spending until you verify that the cost/benefit ratio of your advertising program is within your accepted tolerances, and expectations.

6. Keyword Research – and How to “re-position” your company online (if necessary).
One of the smartest things you can do, and definitely one of the first things you really should do, is to perform some basic keyword research. Only by conducting detailed keyword research can you know how to proceed with your online marketing efforts. Only after performing keyword research can you determine whether you will be wasting time and money (and lost-opportunity costs) by trying to promote your business based on words or terms or “keywords” that are either too competitive, not sufficiently searched, or otherwise non-performing.

You can begin to get a sense about all of this for free by using the Google Adwords Keyword Tool.
Start by entering a broad term that relates to your business or niche. Then scan the results for the keywords you are currently using.
Then review the competition, both in terms of Adwords and also in the search engine itself. If the first page of natural SERP results is dominated by major corporations, major “authority sites”, or other stiff competition, then that keyword may be difficult to rank for. This is especially true if the SERP results are for main indexed pages.

On the other hand, if the first page of Google returns a lot of “inner pages” (i.e. pages that are on the third hierarchy of the site structure, or lower), and if they are not from “authority sites”, but rather from blogs or smaller sites, then ranking for those particular keywords may be achievable, and perhaps even relatively easy).

7. Knowing Who Your Visitors Are – Capturing Visitor Contact Details for Lead Generation
The single most important missing element from most business websites may be a “lead capture form”. It’s hard to believe that with literally billions of websites published, so many websites lack such a valuable but inexpensive and easy-to-implement tool.
Lead capture forms have been available for at least 10 years. And we have all grown accustomed to using them – as consumers, or as “subscribers”. You may be reading this information as a result of having entered your email address into a basic lead capture form (sometimes referred to as a “squeeze form” or “squeeze page”, depending on how it is implemented).
Lead capture forms are typically integrated with Auto responders such as Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
If you are trying to develop any kind of business intelligence about your website visitors, and trying to establish a follow-up rapport with them, it is essential to incorporate lead capture forms into your website.
At the most basic level, setting up a lead capture form can be accomplished in minutes.

8. Understanding Web 2.0 and How Social Media Can be Leveraged to Facilitate SEO and to Grow Your Business:
Web 2.0 and Social Media are extremely complex and dynamic developments. The easiest way to understand the potential of Web 2.0 and Social Media, in terms of how they can help you grow your business is this: Make It Easy For People to Learn About You and What You Offer – and expand your circle of influence or like-minded “friends”.

Unlike “web 1.0″ sites, Blogs are “Web 2.0 ready” – what this means is that they are preconfigured (in most cases) to allow for RSS feeds, Social Network Sharing, Commenting, etc.

It’s no secret that the way Google (and other leading search engines) rank their search results is largely based on what other people think. It follows that the more people who link to your site, the more Google will consider your site to be an “authority site”, or at least a meaningful site, within a particular niche, or for certain keyword terms.

The easiest, cheapest, and one of the most effective things that you can do to improve your search engine optimization is to incorporate a blog into your website (or make it your website), and to create meaningful and relevent content on a regular basis (e.g. 4 times a week or more).
Make it easy for other people and blogs and organizations to get your content and to derive value from you. RSS feeds and Social Bookmarking tools are ideal for this task.

Summary: If any of the above sounds too technically challenging for you, or if you would simply prefer to focus on running your business, rather than trying to manage your search engine optimization costs and rankings, then you should seriously consider outsourcing your SEO Package to a trusted advisor.

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