Drive Repeat Sales With Email Marketing and SEM

admin    SEM     drive, Email, Marketing, Repeat, Sales

Email marketing and search engine marketing is a powerful and cost-effective marketing tool to reach your customers and bring them back to your web site or online business.

With an SEO website design agency as your email marketing design partner, they can help you send email campaigns with ease! With email marketing, you can set-up as many different subscriber lists as you want, and automatically take care of your sign-ups and unsubscribes. Most email marketing tools even clean your lists for you — taking hard bounces and unsubscribes off your list.

Make sure your Reno SEO agency offers custom email reports showing you how effective your campaigns are. You should track the actions your customers take after they click, so you can measure the real effectiveness of your email campaigns.

Most of our Reno web design clients use this service in conjunction with their online businesses.

If you are considering a web design company, ask them if they can handle your email marketing campaigns and online advertising as well.

It’s also important to check and see if your SEO web design agency can handle your SEO, SEM, PPCfunctions of your online business. Pay-per-click campaigns can really add a lot of traffic to your site.

PPC campaigns are super easy to set-up and get running. However, what you will find as you dig deeper, is that a really good online ad campaign can get pretty complicated.

Make sure with each ad group you run, you have relevant landing pages associated with that ad group. The best thing about pay-per-click advertising is that you can specifically target your users. Having relevant landing pages will increase your conversions substantially.

Email Overload – Is there a real-time solution?

admin    Google     Email, Overload, RealTime, Solution, There

People have changed the way they communicate in numerous ways since the past 50 years, of which e-mail is a significant one. Electronic mail is a natural use of networked communication technology that developed along with the evolution of the Internet. Network capable email was developed for the ARPANET shortly after it’s creation, and has now evolved into the powerful email technology that is the most widely used application on the Internet today.

Research has shown that people actively use e-mail to maintain core social networks, particularly when alters live at a distance. Today a lot of Social Networking sites such as Facebook and Twitter have changed personal communications from emails to online communities, but still use emails as a mediating factor. For businesses, however, e-mail is extensively used as the widely accepted, first board electronic communication medium. E-mail is very simple to understand and like postal mail, e-mail solves two basic problems of communication:

Logistics- E-mail provides a way to exchange information between two or more people with no set-up costs that is generally far less expensive than physical meetings or phone calls. Synchronization – With real time communication by meetings or phone calls, participants have to work on the same schedule; with e-mail each participant may control their schedule independently.

Most business workers today spend two or more hours of their working day on e-mail: reading, ordering, sorting, ‘re-contextualizing’ fragmented information, and writing e-mail. The use of e-mail is increasing due to increasing levels of globalization—labor division and outsourcing amongst other things. E-mail can lead to some well-known problems:

Loss of Context: which means that the context is lost forever; there is no way to get the text back. Information in context (as in a newspaper) is much easier and faster to understand than unedited and sometimes unrelated fragments of information. Communicating in context can only be achieved when both parties have a full understanding of the context and issue in question. Information overload: E-mail is a push technology —the sender controls who receives the information. Convenient availability of mailing lists and use of “copy all” can lead to people receiving unwanted or irrelevant information of no use to them. Inconsistency: E-mail can duplicate information. This can be a problem when a large team is working on documents and information while not in constant contact with the other members of their team. Overloaded Inbox: If we don’t vigilantly organize our inbox we generally fall into the problem of full inbox and it becomes difficult to send further emails. We have to go back to the inbox and delete mails everytime this problem occurs, which happens quite frequently esp. with Outlook Buried emails: Due to icreasing Inboxes most of the times important emails that we intend to take action on or follow up seem to get buried deep down somewhere and we have to scratch our heads to search for that email

Despite these disadvantages, e-mail has become the most widely used medium of communication within the business world. A December 2007 New York Times blog post described E-mail as “a $650 Billion Drag on the Economy”, and the New York Times reported in April 2008 that “E-MAIL has become the bane of some people’s professional lives due to information overload.”

Is there a real way to deal with this? There are several articles on the web that educate us about goood email management practices. However, do our senders also follow those rules. Not necessarily.

The key to solve this problem is to get organized and there are some really good ways to do that. Some email providers are providing features like “Prioritization of Emails” as a real-time solution. Yahoo has an application for automatic prioritization. There is also an Outlook plugin for Outlook 2003/2007 for automatic prioritization called Nubli.These softwares automatically prioritize your emails into high, medium and low so as to help you focus your attention on each segment as per your time availability.

Some software providers like Nubli go a notch higher and provide you with features like automated tagging which goes a long way into automatically organizing your inbox without you making a consciouss effort to do so. Nubli also has a dashboard to give you an overview of whats happening to your inbox so that you can easily combat the problem of buried emails mentioned above.

On the other hand Google is coming up with Google wave to deal with this problem which they say is a combination of Gtalk, Google Docs, Gmail and some other Google apps to do away totally with emails.

The above solutions are the latest developments in combating email overload. Start using these solutions as your inbox is only going to increase with time. Get a grip of your inbox now before it grips you!!

How to collect email addresses on your Facebook Page

admin    Facebook     addresses, collect, Email, Facebook, Page

Many businesses have started creating their own Facebook Fan pages to communicate with their customers and fans. However not everyone knows that you can also use your Fan page to collect valuable email addresses to contact your fans directly in their inbox. Adding a newsletter sign up form to your Facebook fan page only takes a few minutes but can be very effective in growing your email list.

If you are looking for more information on why your business needs a Facebook Page you can read our earlier post: Do you need a Facebook Fan Page for your business?

What you will need:

1) Facebook Fan Page
2) Email sign up form (Many online email marketing tools offer a built-in tool to create an HTML sign up form for your website)

How to add a Newsletter Signup form to your Facebook fan page

Step 1: Login to Facebook and go to your Fan Page
Step 2: Click on the “Ads and Pages” link in the footer toolbar of your Fan page
Step 3: Click on the “Pages” link, and then on “View Page”

Step 4: Add the “Static FBML” application to your page by click on the “Application” icon in the footer toolbar.
Then select “Browse More Applications”

Step 5: Search for “Static FBML“, and click on the icon for the application.
Looks like this:

Step 6: Click on the “Add to my Page”

Step 6: Configure your newly added application, by clicking on “Edit Page” on the left menu.

Step 7: Put your mouse cursor over the blue pencil icon, and click on “edit” under the Admin Options.

Step 8: Paste the HTML code for your sign up form. This was the second item from our what you will need checklist above.
On the Edit FBML screen paste your sign up for source code and then click “Save Changes“.

Step 9: Your Facebook Fan page should not contain a new Newsletter tab which when clicked will display your email sign up form.
If you do not see the Newsletter Signup form option click on the ‘+’ sign to see more tabs. Your page probably looks something like this:

I Want To Earn Money Through Commission Junction And Google Adword. How Can I Do It? What Is Email Marketing?

admin    Google     Adword., Commission, Earn, Email, Google, Junction, Marketing, Money, Through, Want

I want to get books in the following subjects.
1. Google adword 2. Google adsense 3. Email marketing 4. Commission Junction 5. Affiliating Marketing 6. Ebay