Social Media Marketing – Doing it Right

admin    Social Media     Doing, Marketing, Media, Right, Social

Social media marketing is certainly a powerful marketing tool. This strategy has proven its effectiveness for quite a long time. Social media marketing has been an excellent marketing tool even under the worst economic conditions. Today social media marketing is said to be “the best way to spread good news under the worst conditions”.  From getting links to your website to attaining international exposure to your business, social media marketing has an important role in the marketing strategy of any business. Like any other marketing strategy, social media marketing also requires proper planning and appropriate execution of the plan. This marketing strategy without proper planning and execution will be a complete waste of time and may ruin your business too. This article will help you to plan and execute social media marketing in the right way.

The Non-Spammy Social Bookmarking

Social bookmarking of your website to the popular social networks like dig and stumbleupon is a great strategy to boost the traffic flow. Many people do a mistake by over-doing social bookmarking with a single user account, which will result in the bookmarks getting flagged as spam. Ignoring this warning and continuing this activity will eventually end up with your IP address getting blocked. Hence you won’t be able to use this strategy from that particular IP address. Moreover, all the time spent in bookmarking your website will be wasted. Hence it is always good to have different user accounts to bookmark your website over a prolonged period of time.

The Well Customized Social Media Profiles

Social media websites like facebook are greatly leveraged today for the marketing campaigns. You must have noted that President Obama made use of this strategy in his election campaigns. As every social media marketer is getting into these social networking sites, it is very much important to highlight your profile. Thankfully, there are lots of customization options available with these social networking websites to highlight your profiles. Another important thing to be noted is to create a fully complete profile with your real name and a few links to the recommended products in your website.

Active Participation in the Social Networks

Social media marketing is not a one time process. For instance, let’s take the example of marketing through the social networks like facebook. To get noticed in the social networking crowd, your profile should be active. All the social media profiles should be updated with some content frequently. Fresh, updated content is always loved by the search engine bots. Active participation also includes forum postings, commenting and participation in polls.

Getting Professional assistance for Social Media Marketing

If you are unaware of the right way to plan and execute social media marketing, there are many professionals ready to help you. The social media marketing services provided by them will save your time. Moreover, with their expertise in social media marketing, they can create a great social media marketing plan that best suits your websites marketing needs.

What Are You Doing On Twitter?

admin    Twitter     Doing, Twitter

Twitter.com has grown over 1300% last year. That means that many of us are joining Twitter in droves. Are you also tweeting? Why are you on this website where people only have to post what they are doing? There are several reasons why people join twitter. Ask a group of people and you may come up with findings that may surprise you. Here are some of them.

1. I am on Twitter because my friends are there.
2. I have joined this because I wanted to know what exactly is this website. Why has it grown so much? I am in Internet business and am exploring to find out why so many people joined twitter. Why cannot I make something similar or different and make money?
3. I am on Twitter because celebrities like Oprah and Ashton Kutcher are there. I am their follower and keep track of what they are doing. I am always informed of new developments in their life.
4. I am trying to market my services on Twitter. Here is an audience of millions – most of them can be my potential customers. I am thinking of ways to make them buy from me. The sheer number of members makes my mouth water with thoughts of profit.
5. I am on Twitter to fight my campaign of animal rights (or some other campaign). I find it cruel to kill animals. I feel that more people should know the torture the animals are undergoing.
6. I am on twitter to meet new people. When I get bored I read what others are saying and join conversations. I am having few friends in my real life and we hardly meet now a days. I have a need to connect with people. After all I am a social animal.
7. I frankly do not know why I joined. I have a habit of joining any website and social network which is popular. That way I feel good about myself. Honestly it is serving no purpose but I feel good.

Doing The Google Dance With Page Rank And Backlinks

admin    Google     Backlinks, Dance, Doing, Google, Page, Rank

Page Rank or PR is one of the most essential aspects of many online marketers include while designing their marketing campaigns web sites, Google is well know for its page rankings. Search Engine Optimization determines the page rank as well as whether or not the subject is a hot topic.

In order to determine how well they should rank, Google uses a complex algorithm to analyze web pages. The manner or formula that Google uses is a well-guarded secret. However, it is public knowledge that one consideration is in the number of pages that link to a particular page or backlinks.

The internet is full of information concerning backlinks. It is however, controversial as to the manner of how individuals get their links as well as almost everything concerning page rank. Some individuals get their backlinks by purchasing them for others or a link broker; however, Google discourages this type of practice to do so.

Google holds its stance, that a page rank should be naturally popular and not artificially stimulated by outside sources. The page rank, according to Google should reflect the true interest and relativity of the page according to specific search terms.

Of course, some contend that this type of method of determining the page rank is great and worthwhile, whereas there are others who consider this as an overbearing, sinister motive on Googles part.

Although, the argument continues concerning the rules of Google, the backlinks hold importance in ranking web pages. If you are into marketing online, page rank is an essential issue to you and your sales.

Page ranking is vital, since it can increase the traffic you have for potential clients. If your page falls below the first page of search engine results, it will influence the amount of internet traffic your site entertains.

Each link does carry its own difference in quality, since it is not only the number of backlinks on a site, but the quality of those links as well. Yet again, this is an area of controversial debate.

Reciprocal links can make a bad impression where page rank is concerned; since this is when different, sites trade links to improve the page rank of their web page. Google passes over reciprocal links. In other words, pages that contain reciprocal links will not benefit from page rank, so it is a big waste of time.

When it comes to Search Engine Optimization, Google is more in favor of one-way links. These links lead from one site to another website, with no reciprocal links involved between the two sites.

The favoritism of these one-way likes is quite simple really. Many consider that, a website that has many links leading to it is providing information that others may consider high in value.

Therefore, a page rank will reflect that other individuals think it a good website because of the number of links that lead you to that particular website. Whether you agree or not, the reasoning for this is compelling, while many leading SEO experts consider backlinks and the quality of those links to hold consideration in the calculation of a page rank.

The true issue is however, that many online marketers need to learn how to go about finding valuable and valid links for their websites. There are two basic methods, which are DIY, Do it yourself or OS, Outsourcing.

The do it yourself method is demanding and time consuming, although it features considerable merit for many reasons. However, it simply means taking the time to build good relationships with other websites, since this will aid in increasing the natural page rank. This is what Google looks for when ranking web pages.

Link building by Outsourcing are a process you can use through an assortment of agencies that specialize in this technique. Many online businesses claim the ability of being a matching service. This permits you to get backlinks from various other web sites. They match you up with other web sites they have in their database of related content.

However, there are risks involved with outsourcing since you have no real control of the method that links are created for your website. Therefore, it is in your best interest to study the practices and polices of any type of link building program. When it comes to outsourcing your link building to others, it is best to practice the art of caution.

On the other hand, social networking is quickly becoming a very popular technique for acquiring inbound one-way links to your website. It is however, an experimental method at this time. However, many individuals report that this method brings considerable success and quickly improves a page rank.

Backlinks are only one of the contributing factors out of hundreds of factors that determine page rank, according to Google. Google has no intention whatsoever in giving away its secret information, since it feels this would compromise the integrity of Google and its search engine results.

What is obviously significant and well known is that Google ranks pages according to the quality and number of backlinks as a central factor. Online marketers should pay special attention to such details as they would any other faucet of their business enterprise. This is something to consider carefully with any type of marketing strategy.

You should always be careful and take your time to focus while creating your web pages and website, so that they are search engine optimized. Although, backlinks are essential, they are only one portion of how well your page is ranked in the search engine results.

Optimization for search engines should always hold a forefront in your thoughts and planning, when writing your blogs or building your web pages as well as writing articles to use in a marketing program. In order to do the Google dance it is imperative that we all learn the first steps to enjoy the success of having our web pages within a top page rank.

Are you Doing This to Increase your Google Page Rank?

admin    Google     Doing, Google, Increase, Page, Rank, This

I receive a number of emails from people who are customers and a lot who are not, but could use some advice on how to increase their website`s Google page rank.

So, because my time is limited, and I can not answer the hundreds of emails that I receive, and since today is the start of the New Year, I am beginning my series on tips and tricks for increasing your Google page rank.

I think you will enjoy this series, and most importantly use the tips and tricks I provide to help your website take off.

Lets start with the basics in this series and that is what exactly is the Google page rank and why is it important. The Google page rank or in short called the GPR, is method by which Google ranks the popularity of a website and/or pages on a website. This ranking is handled through Google`s unique and highly classified computer algorithm.

Through this algorithm Google is able to rank and return search results of websites based on what a user enters in the Google search textbox.

Studies and statistics have shown the higher you appear on the search list, the greater chance someone will click the resulting link. For example, lets say you do a search on sneakers and a company comes up as the first link to click. Studies have shown the first link receives the most clicks, followed by the second and so on. The resulting search list was determined by the ranking that combined with the search criteria. The higher your rank as compared to other web sites that meet the same search criteria, the higher your placement will be.

Your goal as a web owner or website administrator is to increase your Google page rank so that your site will appear higher when someone does a search that will meet the criteria of your site.

I know this is a lot of broad based information, however this series will fill in all the gaps and answer all of your questions. I promise. Also feel free to ask me any questions to be answered in a future article in this series.

Now that you know some of the basics, lets get to our first tip. How do you begin to increase that Google page rank?

Start with link exchanging. A link exchange is the matter of you agreeing to post a link on your website pointing back to another website who will do the same. Google looks favorably upon a website when other sites point to it. The more links you have pointing to your site the better off you will be and be able to increase your score.

Keep these few tips in mind when exchanging links. A link exchange is not about your visitors clicking the link to go to another website or vice versa. So do not think that because your link is on another website you will start getting all of their traffic. Chances are you may get some, but that is highly unlikely. The idea is to obtain as many websites as possible to point back to your website (usually your home page) to increase your rank.

Two, keep a separate page of your links. Your website should have a page called links where you display the information of all the websites you have exchanged links with.

Three, your links page should be accessible from your home page so that the Google crawling spiders can find it. That is looked favorable upon.

Four, last but not least, never have more than 50 links to other websites on a given page. Anything over 50 links to a page and Google sees that as being a link farm, and decreases the score of those links. Once you reach 50, start a new links page, and then link the next link page from the first page. Continue this same process for each new links page you need to create.

For example, our website has exchanged links with over 3,500 websites. So we have over 70 pages of links. This of course was done over a period of time, and has increased our page rank tremendously.

In our next article in this series, we will talk about how exchanging links with websites that have already established a sizable Google page rank, has greater benefits.

By: Bruce A. Tucker