Twitter- A New Direct Guitar Tutorial Marketing Tool For The New Age

admin    Twitter     Direct, Guitar, Marketing, Tool, Tutorial, Twitter

Twitter- A New Direct Guitar Tutorial Marketing Tool For The New Age

One of the biggest advantages of using Twitter as a marketing tool is that this amazing social networking platform sends out its messages in real time. This is truly the greatest benefit you can receive from using Twitter. Twitter is an extremely active site with thousands of users accessing the platform 24/7, talking about and commenting on thousands of topics. You could pick a keyword or phrase relating to just about any topic in the news and you would very likely find a dozen or more tweets from users discussing it. Twitter has even outpaced Google News as an instant source of timely news. The key to Twitter’s current popularity is due to the fact that only 140 characters can be typed at a time; this makes it especially adaptable for people who are accustomed to texting by cell phone, and has turned tweeting into today’s favorite communication medium. If you are an online marketer, how do you make use of a site like Twitter to market your services or products? Through Twitter, you can zero in on the specific keyword searches made by people seeking various answers or solutions that are related to what you have to offer. With this direct link between you and your consumers, you will easily be able to pass your competition that does not have this avenue of communication. This article will review the simple yet effective benefits of Twitter marketing.

The first thing you need to know about Twitter marketing is the fact that your platform is going to be very wide. This depends on what you’re offering to the market. You should never try to get random followers first, always acquire targeted followers first, then move on to random. If you plan to find success using the Twitter marketing technique, you need to be familiar with simplicity. The audience you reach in Twitter can bring success to your enterprise because they will spread the word about your Online Guitar Course business and do a large share of your marketing for you. It couldn’t be more simple to create a list of followers that are already interested in what you have to offer. You won’t even have to get email addresses from your followers because you are already in contact with them through Twitter. That list is a valuable commodity to you, and you need to build the value of your brand to get the maximum benefit from it.

How do you feel about spying on your competition? Yes, you can in fact use Twitter to see what your competition is up to. Twitter has an advantage with this because it’s free and it can be done in real-time, using your competitors’ searches. With Twitter search, you can see the feedback that your competitor is getting from its customers and get an idea of what things people are asking for, and what their suggestions for improvement are. In doing so, you will acquire a clear and precise image of what your target audience is looking for so that you can give it to them in a way that other leading competitors cannot. And this is especially effective when you don’t see your competitor taking care of the customer issues, where you can just tweet the person in trouble and point them to your product for the solution.

You should investigate how marketing with Twitter works, if you are interested in employing Twitter marketing to obtain great results and to gain the advantages of socially based marketing. It’s not rocket science, but there’s definitely some art and technique involved. Learn the process, learn how Twitter can be used to drive traffic and then start Tweeting!

Are Automated Direct Messages to Your Twitter Followers Reputable?

admin    Twitter     Automated, Direct, Followers, Messages, Reputable, Twitter

I am also relatively new to this whole twitter following – even though I have a marketing screen and nice branding. I’m still getting used to it – the whole twitter thing. What I’m not getting used to is the “automated direct messages” that come up at least in 1/3 people I twit follow. I do find them annoying as you might have already experienced as well because they’re not personal. Remember when email came out in like 1999 and was popularizing really fast. It was the “cool” thing, everyone loved email, it was extraordinary and amazing. But in 2002 it was quoted as “time consuming” and even “work”. So it no longer became a personalized message to someone but a form of communicating business messages and work and it became a nuisance to open.  Don’t get me wrong automating your messages via email and twitter is a great way to do nothing and have the “system” do the work for you.  Do get me right though when I say that being more personal will get you more followers and will keep them.

There is an ongoing wave that is still rising and curling and on that wave Twitter is on top.  Although on this rising tidal wave, the people that have direct message are usually affiliating those messages with a website or a “make money from home”, “make $250k in 12 months” and it does get annoying to users who are marketing their business. Do you think those twitter followers read any messages you send them? In my experiences, this is not the case. I have messages other online marketers like myself and even though their direct messages have reached me the first time, I haven’t got my 1st reply or my 2nd reply back from them. The case and point is if you don’t brand yourself to your twitter followers and personalize your messages to them, you are the annoying one.

I’m not saying that Automatic Messages are innately bad.

But obviously its not building your brand and your reputation online – unless of course you just want to have the largest twitter following on the planet earth and you have nothing to market you just want the largest list ever.  Good for you, but most people relate to other people who can relate to them back. It’s a reciprocal thing and this goes for your @messages and what you’re doing. In my humble opinion to this Twitter trend as I see it growing steadfast is this: personalize who you are or twitters will not listen to you. You will be a cow lost within the masses. You will be doing what everyone else is doing. Yes in some cases the automatic messages work and you will build leads. As it has worked for me in the past, it ended up getting 2 or 3 leads from twitter solely when I used Twitter strategies to attract more traffic to my website.

Folks on Twitter seem to be against bad marketing as well.

And I truly mean this because recently I was so fed up receiving these messages in my email inbox of irrelevant crap that I turned off all marketing. I don’t even check my direct messages anymore. I do sort through the ones I see as “real” people, but everyone else is just trying to sell you. I think it was Jeffrey Gitomer who said it this the best way: “people hate being sold, but they love to buy”. Case and point again, the folks on Twitter respond to Twitter as a form of Marketing. And just to test this theory before I wrote this article to prove myself right, I added 500 random strangers just from other followers that I have following me back. Out of those 500, only about 200 added me back while another 300 have no idea who I am and will probably never respond back to me. Out of those 200, and all the ones I visited, they are newbie’s with less than 200 followers and are very personalized (I think I visited like 5 profiles). Out of the 200 that added me back about 109 messages were Automatic Messages with “Hi I hope you have a great day” – not very original in my opinion). Or “Hey great to have another follower – check this out www….” – again not very original.

Case and Point.

I think with any new culture in web 2.0, your brand is your power. People can see right through you when they think or they think they know they are “being sold”. Do the automated messages if they work for you, but you won’t see any from me. My content is original, I don’t post content about how you should try this or that website because it’ll make you millions of dollars. You can probably already do that. What I post is what I’m doing. The fish I caught on the weekend, or the photo I took while I was at the beach. This kind of stuff brand the real person in you. Like I said, people relate to people not to what you’re selling.

Direct Sales & Home Party Plan Marketing Information : How Can Social Media Benefit My Business

admin    Social Media     Benefit, business, Direct, Home, Information, Marketing, Media, Party, Plan, Sales, Social

The astute and very pleasant Direct Sales Consultant, known by the handle The Traveling SalesWoman, asked the following question of me?
You were the person who encouraged me to join Twitter, and I’m so grateful for that!  Can you share some further thoughts about Twitter and why home party business owners should join in that conversation?

Are you are brothers and sisters fan?  If so you have not missed the obvious connection between Sarah Walkers’ Greenotopia company and its’ many references to social networks and social media platforms such as Facebook and Twitter!

And if you don’t know by now, you are no-one if you are not on twitter.  I was amused to find that my vocabulary  has changed considerably over the past year!

I am  Youtubing, plurking, Facebooking, tweeting, blogging, linking, MySpacing, texting and a host of other things too!  All these are some of the most popular social media sites and as you can see things can get pretty hairy, so I definitely recommend that you have a social media system.

Direct Sales Home Party Marketing Tip: Any task you do more than once NEEDS a procedure, system or checklist!

Before Bill Gates, no one had a personal computer!   One man single handedly revolutionized the world with a dream…his dream was that every home would have a computer!  His dream was to provide value to every single household in the world!

Even after Bill Gates created such an incredible tool, that gave rise to the Internet, Easy Online access & E-Commerce; it STILL amazes me just how many people refuse, are afraid and/or have not taken advantage of the power of the computer and the Internet! Computers as far as I am concerned are the best social media tools (of course for the obvious reason without one you cannot access social media ?, yep)!

I told the travelling saleswoman that social media and social networks are all about relational capital.  And like any thing social media marketing is an art form. The question I often get asked by home party consultants and direct sales reps. Is why don’t they buy my product.  The answer is simple, you have written a check, which came back with the red stamp mark, insufficient funds! (thanks Martin Luther King Jr. for that one).

You see people buy because:

i)    they know you,
ii)    they trust you
iii)   they believe that you have the solution the problem which the face and
iv)   for status

People don’t buy a product, nor do they buy a feature and the benefits are as they are decided upon by the story they tell themselves.   Your juice drink mwy help me loose weight.  But the story I am telling myself is that I am going to look sexy, finally that size 0 pair of jeans that I have seen on display for a year will be mine.  I am going to get hit on by men….you get the picture?  So if your pitch is not in line with my story…

How does all this fit into social media and social marketing?  Simple, you are building relational capital, by depositing in the bank of getting to know you, getting to know all about you!  And you are not only doing it with one person, no you are reaching out to many in one shot!

There are people on these sites that follow you, there are those that interact with you and those that want to see what you are about.  The cool thing about social outlets is that you are King and Queen of your own little internet real estate  King/Queendom!

Social media and social marketing is all about building that relational capital that gives you the all access pass to make your direct sales pitches to those who are ready, able and willing to hear what you have to say, and have the money to spend on what you have to sell.  Do not under-estimate the power of relational capital! 

How else do you think Pres. Barack Obama did it?  I will be holding a special in a week or so about “the Pres. Obama Social Media Effect : How You Too Can Go From Zero To Hero!

For more on social media, and how to use it effectively, just google “social media blog!”

Direct Response Marketing and Search Engine Marketing (sem) Principles

admin    SEM     Direct, Engine, Marketing, Principles, Response, Search

I produce Pay Per Click how-to training sessions geared to help online marketers increase their search marketing ROI. As Chairman for PPC Summits, I meet online marketers from around the world, and there is one common theme that seems to reoccur frequently: the myth that SEM is some kind of rocket science. What most marketers don’t understand is SEM falls under the category of Direct Response Marketing.

SEM is just another form of direct response marketing and many of the same principles apply. Successful marketing messaging resonates with the intended audience and the same controls apply to search marketing campaigns.

Here are some direct response marketing principles that should also apply to your SEM campaigns:

• It takes work. Successful marketers have to constantly test response rates: copy, keywords, placement, pricing, messages, landing pages…

• You have to test. In direct response marketing, testing rules is never-ending. Just like testing in direct mail, the cost of the campaign can be justified if the lift in the conversion rate is enough to offset the expense. If the lift in conversion offsets the cost of optimizing the pages, keep testing and roll out new ones.

• You have to track results. Just as savvy offline marketers can tell which piece of mail and from which specific message a customer converted, you have to be able to tell which keyword, message and referrer drove your sale. Tracking is easy to do on PPC, harder on search engine optimization, but critical on both.

• Creative is key. Google rewards those with high click-through rates on PPC by better placement, and the way to get high CTRs is to write great copy that resonates with your audience. Similar to an offline campaign, online creative (i.e., your search listings) should be tested frequently.

• It’s all about the benefit. Successful marketers sell on benefits, not features, and look for the messages that play on their customers’ emotional responses to their product or service. Over time, you will discover offers that work only online, but like offline marketing, it comes through the same test-and-learn discipline.

• The “Lead to Sale” conversion rate is important. Just as in the offline world the key to conversions from search is providing the right hook in your listing at the right phase of the buying cycle, and then converting that lead into a paying customer with the right offer on your landing page.

• Analysis is your friend. Like any good offline campaign, you learn a great deal from analyzing your testing and conversions. One set of keywords can perform significantly better than the rest; but because even changing a keyword from singular to plural can have dramatically different results, you have to test and analyze each variable separately.

• It’s all about CPA or CPL. All search engine marketing campaigns need to be analyzed by cost per acquisition (CPA) or cost per lead (CPL).

• Create customer loyalty. Search engines are looking more and more at how many websites link to yours.. You need customer evangelists driving more sales, and links can provide that.

Direct response marketing skills and experience are some of the key drivers in SEM campaigns. There are some nuances of SEM that you can only learn by experience, but if you go into it with the mindset that these rules apply you will demystify the whole experience.

PPC Summit Boston March 3-4, Vancouver March 31-April1, London April 14-15, San Francisco May 19-20, and Los Angeles Sept. 2008.

Buy Tested Used Engines From a Direct Importer

admin    Google's Nexus One     Direct, Engines, From, Importer, Tested, Used

If you are looking for used engines for ACURA, HONDA, TOYOTA, LEXUS, NISSAN, IFINITI, MAZDA, MITSUBISHI, SUBARU, SUZUKI OR ISUZU then the only solution is to buy a used engines with lowest possible miles. Low mileage engine does not guarantee that the engine is good, it has to be tested, it also greatly depends on expertise of the importer who use their knowledge to match Japanese engines with US models by finding the underlying differences and figure out changes that are required to be made to make it compatible with US model.

One this clear that used engines from Japan are the best used engines because Japanese people discontinue using their vehicles fairly early. Question comes to mind, why Japanese engines have low miles. Read following to find out why.

Why do used engines from Japan have low miles?

It is very expensive to own a car in Japan. Gasoline, Highway tolls, labor, cost of repairs & insurance cost up to 4 times more than US. One needs parking permit before they purchase a car, average parking in a commercial area is over $500 per month. Japanese vehicles have less miles in comparison to the US. So, a 10 year old car in Japan might have 50,000 miles on the engine compared to 100,000 on US engine. There are no after-market parts, very few body shops in Japan. It is not uncommon to spend $150/day to use a car. Most people use their cars on weekends & take shin-kansen (bullet train) or subway to work. Moreover all Japanese cars go through a stringent bi-annual inspection called SHAKEN. The cost of complying with these tests can run as much as 30% of the vehicle value. Cars with minor body damage are considered unsafe. There are few cars over 6 years old in service. Cars are recycled early. Compound these costs with propensity of Japanese consumers to drive only the latest models. Every family member in Japan has a car but they mostly use it only on weekends as they use public transport like subway & shin-kansen during the week. The result is vehicles with tremendously low mileage are recycled. Vehicles in Japan suffer quick depreciation as cost of repairs is extremely high.

There is an importer located in Houston, Tx called Engine World USA, they have their own head office in Osaka, Japan. We recommend them as Japanese engine specialist. They specialize in Japanese engines. All their engines are hot run tested in Japan, each engine is started while it is still in the vehicle before it is pulled out by their Japanese staff. Therefore they are pulled out of running cars with average mileage of 40,000-50,000 miles.

Engineworld USA- usedjapanmotors.com sell high-quality, tested - used Japanese engines and transmissions. If you need an engine or a transmission, you can ask for a price quote from their website www.usedjapanmotors.com or simply call them toll free at 1-866-418-3229 OR 1-713-863-9195. Experienced sales staff of ENGINE WORLD USA will be glad to assist you.

Engine World USA- why they are successful?

Engine World USA / www.usedjapanmotors.com -Japanese engine specialist!

Locating low mileage, good-running used engines & transmissions is a challenge. It requires great deal of endeavor, passion & infrastructure to keep engine inventories stocked up. Right from genesis of the company their aim has been to stock as much as possible; low mileage, well-maintained, running engines with good compression, no sludge & no cracks on the block. Their head office in Osaka, Japan ships over 20-30 containers of engines and auto-parts per month all over the world. They have a nexus of trustworthy suppliers all over Japan who have been making containers for them for over 15 years. They are constantly trying to supply hassle-free, tested engines.

They carry almost all models of following Used Japanese engines:

ACURA, HONDA, TOYOTA, LEXUS, NISSAN, INFINITI, MAZDA, MITSUBISHI, SUBARU, & SUZUKI, ISUZU.

They also carry performance engines with Turbo, VTEC & Mazda Rotary engines.

If you need an engine or a transmission, please ask for a price quote from their website www.usedjapanmotors.com or simply call toll free at 1-866-418-3229 OR 1-713-863-9195. Experienced sales staff of ENGINE WORLD USA will be glad to assist you.

How does ENGINE WORLD USA Test their used engines

Engine World USA / www.usedjapanmotors.com -Japanese engine specialist !

Locating low mileage, good-running used engines & transmissions is a challenge. It requires great deal of endeavor, passion & infrastructure to keep engine inventories stocked up. Right from genesis of the company their aim has been to stock as much as possible; low mileage, well-maintained, running engines with good compression, no sludge & no cracks on the block. Their head office in Osaka, Japan ships over 20-30 containers of engines and auto-parts per month all over the world. They have a nexus of trustworthy suppliers all over Japan who have been making containers for them for over 15 years. They are constantly trying to supply hassle-free, tested engines.

They carry almost all models of following Used Japanese engines:

ACURA, HONDA, TOYOTA, LEXUS, NISSAN, INFINITI, MAZDA, MITSUBISHI, SUBARU, & SUZUKI, ISUZU.

They also carry performance engines with Turbo, VTEC & Mazda Rotary engines.

If you need an engine or a transmission, please ask for a price quote from their website www.usedjapanmotors.com or simply call toll free at 1-866-418-3229 OR 1-713-863-9195. Experienced sales staff of ENGINE WORLD USA will be glad to assist you.

The block is carefully inspected for cracks. All external components are carefully removed from the engine as intake & exhaust manifold have O2 sensors according to Japanese emissions & other add-on parts, accessories & sensors are different from the US version.

They have qualified and experienced technicians who spend hours testing the engines daily. Therefore the emphasis lies more on ensuring good quality engines rather than ONLY focusing on low mileage. Haven’t you seen 2 year old cars with 5000-10,000 miles in serious conditions? One may not change engine oil regularly within 3000 miles that increases sludge build up & the car will end up in a repair shop requiring serious repairs or a new engine.

They are constantly trying to supply hassle-free, tested used engines.They carry almost all models of following Japanese used engines:

ACURA, HONDA, TOYOTA, LEXUS, NISSAN, INFINITI, MAZDA, MITSUBISHI, SUBARU, & SUZUKI.

They also carry performance engines with Turbo, VTEC & Mazda Rotary engines.

SO CALL THEM FOR BEST JAPANESE ENGINES – ACURA ENGINES, HONDA ENGINES, TOYOTA ENGINES, LEXUS ENGINES, NISSAN ENGINES, ININITI ENGINES, MAZDA ENGINES, MITSUBISHI ENGINES, SUBARU ENGINES, SUZUKI ENGINES, ISUZU ENGINES.

If you need an used engine or a transmission, please ask for a price quote from their website www.usedjapanmotors.com or simply call toll free at 1-866-418-3229 OR 1-713-863-9195. Experienced sales staff of ENGINE WORLD USA will be glad to assist you.

We therefore recommend buying only from ENGINE WORLD USA at Houston, TX. Their website url is www.usedjapanmotors.com. They carry the BEST JAPANESE ENGINES. Specializing in Honda engines, Acura engines, Toyota engines, Mazda engines, Lexus engines, Nissan engines, Suzuki engines, Infiniti engines, Isuzu engines.

Facebook Marketing – The Power of Direct Customer Access

admin    Facebook     Access, Customer, Direct, Facebook, Marketing, Power

Internet marketing has completely transformed the way organizations look at their business and develop their marketing strategies. In the past few years, there have been many methods explored for feasibility and return on investment. Depending on the target audience for your business, some methods work better than others. However, one thing is certain and that is using just one online marketing method will limit your success. Full faceted plans include search engine optimization and pay per click. In addition to these methods, social bookmarking and using social networks increases online brand awareness. Facebook marketing is gaining more favor in many market segments.

However, only when done right does it garner the intended results. Facebook’s focus was originally intended to help people stay connected to their friends and family. They share information on what’s going on in their lives and become to rely on it as they used to a telephone for instant feedback. To maximize your Facebook marketing strategy, one of the first things you need to do is establish a relationship with new friends. It is after all, a place for socializing. You do this by commenting on their posts, getting to know them through their profiles and finding common ground.

This does not mean that you should go out and build as many friends as you can as quickly as possible. Facebook marketing is a process. Smaller networks are often closer knit and perform beyond expectations. Focus on people in your niche and branch out from there. Positive feedback about your company can spread quickly, but negative comments spread even faster. Make sure you protect your reputation as a worthy resource. Don’t use your friend network to send mass advertisements or spam. It will undo all of your hard work. When commenting on posts, or responding to questions, be yourself.

If you commit to a specific course of action, you need to follow through. One of the fastest ways to lose credibility is to say you’ll do something, and then don’t. Your Facebook friends will respect your integrity and be more likely to give you their business. When you take part in Facebook marketing, it is important to ask for feedback and listen to the responses. These are your current and potential customers. You have direct access to what they like, what they don’t like and what they expect from you. This is far more accurate and rewarding than any report analyzing general trends can be.