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Mar

SEO Web Design Secrets: Search Engine Optimization Tips For Beginners

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Google Optimization Tags

Beginners, Design, Engine, Optimization, Search, Secrets, Tips

SEO Web Design Secrets: Search Engine Optimization Tips For Beginners

SEO web design is a skill that can be learned, though most search engine optimization for beginners courses dwell too much on linking strategy as opposed to web site design per se. There are many ways for most normal people to get an improved search engine ranking, and secure a high search engine listing, and while linking is important, good on-site SEO is also necessary.

Although it might not seem like it, getting a good listing on Google or any of the other search engines is not as difficult as many like to claim. There are rules to follow, and if you play the game properly then the outcome should be in your favour. The tips provided in this article are not really secrets as such; although many people offer to divulge marvelous secrets to you, all they are giving you is stuff that people have been using for years.

So you won’t get any secrets here. I have nothing hidden away that I don’t want anybody to know, and if I had I wouldn’t tell you about it! Would you? If you had some secrets that were so valuable that they were making you money, would you give them away free in an article like this one? Of course you wouldn’t!

So here are my not-so-secret tips on getting a good listing in Google and improving your search engine ranking. You likely know a fair bit about meta tags, and have been informed that most are not used by search engines. Well let me tell you something. If you ‘Google’ Article Services you will finds my website right at the top in the #1 position for that keyword. Check the description that Google provides right under the title: that is exactly as it is in the ‘Description’ tag that I have on the site. So don’t let anybody tell you that Google don’t use the Description tag, because they do. So do Ask and MSN (now Live Search), and Yahoo also uses it, but not the whole thing exactly as written.

The Keyword tag is another matter. Google aren’t interested in what you tell them the keywords are: they decide the relevance of the page themselves from the text and Alt tags on the page. Google no longer need keyword repetition to understand what you are writing about: they have the LSI algorithm now, that will determine the meaning of your page from the character strings it contains. The algorithm is programmed to calculate a relevance factor from the vocabulary you use in relation to the rest of the vocabulary on the page. However, back to SEO web design, and some search engine optimization tips for beginners.

In addition to the Description meta tag, the HTML tags you should use are:

1. The Keywords meta tag. Although little used it only takes a second to put in, and does no harm. There is evidence that some search engines might use it. The rest of the meta tags are pointless.

2. The TITLE tag. This is the title of your web page, and should contain the primary keyword for the page. Each page should be written round one primary keyword that relates to the subject of your website or niche.

For example, if your niche is costume jewelry, the primary keyword for your home page would be ‘costume jewelry’. You could then have a number of ’silos’ with a main page title each. The title of one main silo page could be ’simulated diamonds’ and the first page title of that silo could be ‘garnets’. All of these are the primary keywords for their respective pages. Another silo could be ‘colored gem stones’, with that as the primary keyword for the main silo page, and that for your first sub-page in that silo could be ‘citrine’. And so on.

Each page must have one primary keyword, and it should be included in the Title tag for that page. The Title tag does not appear in the body of the article, but in the HTML between the two HEAD tags in your html.

3. The H tag. These are heading tags, with H1 being the most important. The heading for each main section in your page should be contained within H1 tags, and many pages have only the one set of such tags. Subheadings, containing secondary keywords, should be contained within H2 tags, and so on. Thus, in the example above, the heading or your garnets silo could be could be ‘Garnets in Costume Jewelry’ in H1 tags.

After an introduction to garnets, you could then have an H2 heading containing ‘The Source of Garnets: Where Garnets Come From’, then another passage of text headed ‘How Garnets are Cut for Costume Jewelry’, again held in H2 tags.
4. The ALT attribute. Use ‘Alt = ‘ within the Img tags of your images and graphics. This lets the search engines know what the graphic is about: search engines do not read graphics, and the Alt attribute offers you the chance to use your graphics meaningfully with respect to SEO web design.

TEXT FORMATTING

That’s all you have to worry about regarding the HTML tags. You text formatting can be used to emphasize to search engines what the important text on your page is. Thus, if you use bold text, underscoring or italics, they indicate the important words and phrases. Thus, use the STRONG and U html tags in your heading.

WRITE NATURALLY

Don’t worry too much about your keyword density (KD), other than having to much. Too high a KD could harm you if Google thinks you are making unnecessary use of them. Write naturally for human readers, and not robots. If your text reads well and makes it clear what the subject of the passage is about, then you will be fine. In my writing I ignore the concept of KD altogether. I use my keywords as indicated above, and also in the first and last 100 characters on the page (or at least in the last paragraph somewhere).

Good SEO web design is not keyword fixated, but contains good contextually related vocabulary that the LSI algorithm can use to target the relevance of the page to the search term being used by somebody using the search engine to find information. That’s all a keyword is: a term used by somebody looking for information. If you cannot work without a target KD, then I would go for a max of 1% with plenty associated vocabulary, synonyms. Related terms, etc.

Thus, if you are writing a 400 word article on the keyword ‘losing weight’, use these words four times, not twelve (1% not 3%)

None of these are web design secrets, and I doubt if there are any such secrets left any more. I suppose the only thing even approaching a secret here is that my description meta tag is copied exactly by Google in the listing for my #1 placed website. That allows you to determine how Google users see the description of your site in the listing.

I have several more SEO web design tips to offer, but these will be the subject of another article. In the meantime if you implement these search engine optimization tips for beginners, then you should soon see an improvement in your website’s search engine ranking.

If you want more SEO web design tips, you will find Part 2 of this article with more search engine optimization tips for beginners on Seocious Tips 2 along with a free gift for everybody from me, Pete Nisbet of SEOcious.

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Web Optimization and More; Inside Tips From a New York Web Design Company

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Company, Design, From, Inside, more, Optimization, Tips, York

Web Optimization and More; Inside Tips From a New York Web Design Company

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Web Optimization and More; Inside Tips From a New York Web Design Company

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Posted: Aug 19, 2008 |Comments: 0

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Web Optimization and More; Inside Tips From a New York Web Design Company

By: Scott Jason

About the Author

Article by Scott Jason based on interview with David R. Premier New York Website Design is David Radovanovic’s passion. Being a Web pioneer, he started WhatsThebigIdea.com back in 03. Beyond Web, David is among the top NY graphic designers.

(ArticlesBase SC #527902)

Article Source: http://www.articlesbase.com/ – Web Optimization and More; Inside Tips From a New York Web Design Company

As an SEO consultant and author I spend a lot of time looking for the best Web designers from the US and abroad. We exchange our best tips and then discuss the results we got from those tips. Designers teach me better design and I share tips on how to get their great sites to the very top of Google, MSN and Yahoo. The most recent collaboration stands out among others and was a huge success. The information we shared helped each of us do better than ever before so we decided to publish our findings for you. That said; here is an interview with a New York Web design firm.

What makes a New York Web design company any different from other Web design companies? That’s easy… Competition. Just look at how many design firms there are out there and you will see what I mean! In the city or outside, someone seeking high quality Web design in New York faces hundreds of choices in an area of just a few city blocks. Now that’s competition!

If you are not from the area it can be difficult to envision. This might help… Imagine typing “New York web design” into Google’s search box and getting hundreds of pages with thousands of links of returns. Instead of clicking on those links however, you’re walking into hundreds of offices; each offering their own unique flavor of Web design.

But, with the competition comes a competitive edge that is critical in a struggling economy. Of course we all want to look good on the Internet, but when you’re competing with your real live neighbors in addition to those online; you have to step it up a notch.

With that said, I offer some inside advice from a successful New York Web design firm. Let’s focus our attention on Website usability. This has the unfortunate distinction of being both the most important yet generally least considered aspect of design all too often and the Website owners suffer for the oversights.

First off, most people do not really read a Web page at first glance; they scan it to see if there is something worth actually reading. You need to get their attention right away and keep it. Here’s how…

1.) Jump in with your most powerful content right off the bat. Grab hold of their attention immediately and keep it. Never save the best for last unless you have something nearly as good to lead the reader there.

2.) Keep your functional areas as consistent as possible throughout your site. This is especially true of the navigation links (top, left, right, etc.) search fields, logins, and anything else needing user interaction. The more at ease your visitor feels working through the site, the more likely he or she is to stay for a while and go even deeper.

3.) Embed a link to your homepage within your company logo. This is expected by just about every site visitor who has been on the Web for any length of time. It’s a safety net many users rely and to deny it could result in major inconvenience to your visitors.

4.) Add a search box in an easy to find, consistent location. And be certain it searches ONLY within your Website. Having a search feature that offers to “Search The Web” gives your visitors an invitation to leave your site. Why would you want that?

Secondly, keep in mind that search engines will also be looking at your site. Making it pretty is not enough. It needs to attract the search engine as much as live visitors if you ever expect those live visitors to find it in the first place. This is known as search engine optimization, or SEO. It’s more complicated today than in years past but still quite doable. Here are three “must do” tasks for you to complete if you want your site on top of Google.

1.) Use keywords as anchor text (the visible clickable words) in your links throughout your page’s content. This is huge! Allow me to demonstrate how powerful this one element can be.

Navigate to Google.com and run a search for the term “Click Here” (no quotes.) Take note of two things right away… Number one, there are more than 1.6 billion other (competing) Web pages. Number two, the top match returned is a link to Adobe Acrobat Reader.

Ready for a surprise? Click Here is not anywhere on the page text or META tags. The page is number one, out of 1.6 Billion pages, because thousands of Web pages supplying a link to Acrobat “Click Here” as their anchor text of choice. Amazing, isn’t it?

This is great news for you! You can easily take advantage of that power by linking to and from pages within your Website. Which leads us nicely into Tip number two…

2.) If you deem that SEO is a priority for your site, create a unique page for each of your main keywords. Just be sure to link the anchor text from each page to the page that has that specific keyword as its focus.

Industry Advice: If you are a blog specialist or Web designer by trade, offering SEO as part of your services is a natural fit that can double the value of your work, or more. With so many good SEO products available to help you get professional results with minimal effort, you can usually rely on reputation as a good indicator of potential success. For example, eBay, Motorola and Lexmark all stake their online success on a tool you can get for 0 at http://www.iBusinessPR0M0TER.com.

3.) Relevant anchor text should also be at the top of your mind when you are requesting inbound links from other sites. This is what Google uses as its strongest measurement to gage the quality of your pages.

This is how you can build your brand using your own words. Getting visitors there is only half the challenge, keeping them is a whole different matter.

Now, similar to tip number 2, you want to request specific keywords be used in the anchor text leading to your pages from other sites. And be sure to request each link to the most appropriate page. Just linking to the homepage doesn’t cut it anymore.

Warning: Avoid reciprocal link farms like the plague! They are so easy for Google to spot it’s a joke.

If you are in need of quality links but don’t have time to setup link partnerships yourself, you may want to try a service that facilitates “3 way linking” like the one at http://www.3WayLinker.com.

It’s very simple and really pretty ingenious. Here’s how it works… Site 1 links to Site 2. Site 2″ links to Site 3. And Site 3 links to Site 1 forming an indirect chain of one way links.

That’s all for now. Good luck!

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To Stay One Step up of the Google Dance wits SEO Web Design Company

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Google Optimization Tags

Company, Dance, Design, Google, Stay, Step, wits

To Stay One Step up of the Google Dance wits SEO Web Design Company

If you want To Stay One Step up of the Google Dance then you need to do hard work at least 6 months, need to constant changes, read each an every shred of news on google search engine optimization strategy don’t mention lots more dollars trying seo web design tools and services. Eventually, your website have 6 page rank and on your major keywords you are listed in the top 10, also you are getting good number of traffic from Google.As soon as your improve search engine optimization strategy start working, it abruptly, and without any notice, vanishes!You frantically search evidence of sank links, pages not working, it has to be something you’ve done! Well, the point is, it may not been anything you have did – proves Google updates their algorithms every few months to improve it’s Best SEO strategy. Search engine has proven that to do better changes sites they are not afraid like other one. Everything points to this matter they will continue to do changes. So to protect your strategy what can you do to the success of your web marketing?you can do somthing which is below :

1.Make 100% unique content with relevancy.

2.Work for getting quality link.

3.Be carefully do the work don’t do any common mistake.

4.Use Google Adsense in your website.

5. Add these traffic generation techniques to your search engine optimization strategy.

If you want to get good result then you need to dance with Google. If you can follow these way so, you can get not only good rank but also you can get huge number of traffic.

There are many Best SEO company in USA who offer superior services. Nevertheless if you are seeming for the http://www.topukdatingsites.co.uk Affordable SEO company that offer impressive services in Search engine optimization, link building then Bergstrom-Seo.Com is the name of the company you must choose for.

Aug

How to Design a Successful Search Engine Optimization Plan

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Google Optimization Tags

Design, Engine, Optimization, Plan, Search, Successful

How to Design a Successful Search Engine Optimization Plan

5 steps to create Successful Search Engine Optimization strategies and improve your websiteâ€™s organic ranking.

Dear Reader,

You are reading this article probably because you want to learn about Search Engine Optimization techniques and tricks. Perhaps you want to promote your site and generate more leads, increase the revenue, and ultimately bring more business for your site.

Therefore, I gathered some information about search engine optimization subject which I hope you will get benefit from reading it.

Search engine marketing is using the search engines to drive traffic to your website. Consumers are using the internet and for the most part â€œsearch enginesâ€ to find what they are looking for. Therefore, itâ€™s important for your business to have a website that has a good ranking in search engines.

There are numbers of method you can use to market your website using the search engines; however, I will only cover those that are free of charge in this article.

Organic Search Engine Optimization

This is probably the most common search engine marketing strategy for your website. There are enormous amount of information on the web about organic search engine optimization; however, which one will work for your site?

Learn from my mistake. It wonâ€™t happen over the night. You must have a good plan for your website optimization process and dedicate yourself to that plan. Therefore, itâ€™s important to have a well-planed search engine optimization strategy to reduce your chance of failure. Today, there are so many FREE TOOLS available to you that you can use to create a successful plan for your site such as Google Webmaster Tools, GoodKeyword and many more.

I have divided the search Engine optimization planning into 5 major steps.

1. Decide which search engine you want to focus on. I would suggest start with Google, Yahoo, MSN respectively and Lean as much as you can about these search engines. For example, learn what is important to Google and use it your advantage. These information are usually published at their sites and itâ€™s available to the public. In addition, there are thousands of methods that have been patented by USPTS and itâ€™s available to you for FREE which you can study and learn from it.

2. This is an important part of your plan. You have to be realistic. Select your target keywords as narrow as possible. Why? Because if you choose very wide keywords you are diminishing your chance of being successful in your project. Remember, you are not the only one that is trying to optimize his or her site and those who started before you are ahead of the game. So be patient and start from the button and get to the top.

3. Identify you competitors and find out about their strategies. By doing a simple search on Google you can find your competitors and discover their strategies and secrets. Using methods like number of incoming links to the website, websiteâ€™s contents, number of pages andâ€¦est. learn as much as you can about them.

4. Once you have identified all the search-terms itâ€™s time to start the optimization process from your home page and other important pages on your site. In this step prepare the Meta tags, keywords, heading, contents, link tagsâ€¦ Remember, search engine optimization is divided into two major parts; inside optimization and outside optimization. Please note; do not neglect to put relative Meta tags and content for your pages. Although, search engines such as Google, and Yahoo do not put a high value on Meta tags anymore, however not-having Meta tags can reduce your ranking up to 1%. Donâ€™t say 1% doesnâ€™t matter, when you are competing with more than one million pages.

5. Once you have figure-out your Meta tags, Keyword, and contents, itâ€™s time to start the real and more challenging step â€œoutside optimizationâ€. The best and most effective method which so fare has been proven the top strategy for search engine optimization is linking strategy. But be careful of who you are getting link from and to whom you are linking from your website. I suggest link to those sites that offer something valuable to your visitors and exchange link with websites that are in the same market as you are. Link exchanging is beneficial but it can also be harmful. Search engines such as Google puts value on all incoming links to each web page and recognizes them as a vote from one site to another site. Linking strategy is a very complicated and critical subject and I would suggest that you do some research on your own before starting this process and find the best strategy for you site. I have another article â€œA successful linking strategyâ€ which you can download from my site and in that article I will go over the details of a successful linking strategy.

I hope that by now you have a better vision of how a successful optimization plan should be designed and If you need any information you can always go to my website http://www.websitedevelopmenttech.com and click on learning center, or you can subscribe to my â€œ6 weeks FREE optimization workshopâ€ and get all the details you need to optimized you site.

Wish you all the Best.

Shawn Davari

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Jun

Sitemap Design and Tips

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Google Optimization Tags

Design, Sitemap, Tips

Sitemap Design and Tips

Search engines, how do they do what they do? They have friends. They’re called spiders and sitemaps.

A Spider, Oh My!

A spider (electronic search spider) is a bot that collects data, copies and stores it for the search engine. When users type in keywords in the search dialog box, that busy little the spider reads a site’s content and sends a bot to follow its links to obtain the needed content for storage.

A sitemap?

Essentially a directory, a sitemap lists links to documents and files found in a website. Rather than a random listing, the sitemap is very organized. It’s organizedin much the same way as the website that it orgiinated from. It an be compared to the table of contents of a book.

What purpose does a sitemap serve?

The purpose of a sitemap is the same as with any map. It give you directions. Primarily it targets the spiders, giving them directions to your site and the links where keywords can be found. Therefore it is very useful in search engine optimization. If your site is well-organized the spider will find information with ease.

Sitemaps are also useful to web users since they display all the links to information found in a particular website. Many users navigate between pages of a website via sitemaps.

What are the benefits of having a sitemap?

1. Pages will not be missed.

Asitemap allows search engines to view all of the pages of a site not just those with random keywords.

2. Easier navigation

Once the sitemap has been accessed, the user will not need to go back to the search engine page to search for more information.. If what they are looking for is on the site, the map will show it.

3. Advertising value

It is easier to find particular items or services with sitemaps. The looking is done for you.

4. Encourage greater traffic to your site

Sitemaps lead potential buyersto the right place.

How are sitemaps formatted?

Formatting for sitemaps can be done several ways. They are: indexed, full categorical, and restricted categorical. The full categorical map displays all links that fall into that category. Restricted categorical sitemaps display links listed in chosen categories. Both are very similar, except that the full categorical displays all links in all categories at one time. And the restricted categorical focuses on selected categories.

You will find that the full categorical is the most popular. According to a 1999 SURL study, full categorical format is the most preferred and is easier to search for topics with the ability to perform comparisons between and among various categories.

Some tips to help in building your sitemap:

1. Link the sitemap only to your homepage.

This way the spider can start its search at the homepage and work its way down to all of your site’s pages, assuring that no pages are missed.

2. No more than 30 pages.

Having more than 30 pages in your sitemap may lead search engines to think that you are a link farm.

3. Check all the links listed in your sitemap.

You don’t want people to click on a link that does nothing. So thoroughly test you links on each and every page.

4. Use keyword-rich titles to sitemap links.

Keyword-rich titles will provide a greater advantage in find the right category. Make sure your sitemap is linked back to the sitemap.

5. Use short description for the links in the sitemap.

This will provide the readers with a better idea of what they are about to find and save them time that would be otherwise wasted on surfing.

6. Your sitemap need to be consistently designed

You should use consistent design elements throughout your sitemap. Use the same HTML template for all pages. This will assist in establishing identity.

For even more info on this, please visit my website www.ebookscomputer.com.

Good Luck!

Jeff Spires

Do You Need SEM by Dallas Web Design Company?

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SEM

Company, Dallas, Design, Need

Even if you have never heard of SEM you can be assured that if you have a website it is something that you need. Numerous reasons exist as to why your web-based business requires SEM in order to succeed. The proper marketing is vital to reaching a wide internet audience, the kind of audience you need to be successful. Texas Web Designers can show you how SEM can be a cost efficient and extremely effective way of increasing your profits online.

Many people have heard of SEO, or search engine optimization and may wonder how it differs from SEM which stands for Search Engine Marketing. SEO is used for optimizing your website to achieve high search engine rankings, but SEM is a way of marketing your website to an extensive group of people by use of an assortment of methods on the internet. Search engine optimization involves using things like keyword optimized content on your website in order to get higher rankings through the search engines. Search engine marketing uses different techniques like article publishing, forum publishing and blog comment publishing in order to market your website effectively. This is something that Texas Web Designers are experts in.

If you are not currently getting as much traffic to your website as you would like in order to make as much money as you want, you should definitely take using SEM into consideration as part of your overall website strategy. Texas Web Designers is famous for their ability to write articles that get people to visit your website. These articles will contain links to your website and are based on the keywords that will attract people who need your products or services. These articles are then placed all over a variety of online communities, forums, article directories, blogs, and other websites that have numerous viewers each day.

One of many popular SEM strategies that Texas Web Designers use is press releases. These are a form of SEM that is used to announce a new business, sale, special event, or any other occurrence in your business or industry that people would be interested in. When writing a press release for your website, the web designers are able to take an run of the mill event and make it so exciting that it creates a buzz in online communities. They know how to create the kind of “hype” that will attract increased readers to your website.

A physical business has many ways to advertise like putting up signs or running ad campaigns in the newspaper or on radio and television. Using a variety of methods helps them to become branded and gain recognition. This is similar to the way Texas Web Designers use SEM to get your business recognized on the internet. The more different places a person reads about your website, the more real you become to them.

Texas Web Designers can help your business increase its visibility on the internet, increase your search engine rankings and bring more paying customers to your website every single day. If you want to succeed on the internet today you are going to have to use every advantage at your disposal to surpass the competition.

This article is brought to you courtesy of Jordan FeRoss who is one of the Dallas Web Design Team Specializing in SEO Web Design

Mar

Dallas Web Design Team Discuss Differences Between SEO And SEM

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SEM

between, Dallas, Design, Differences, Discuss, Team

Marketing your website can be the most complicated part of running a business online. You want your business to be successful, but it can be difficult to know where to begin. Both SEO and SEM can be important in helping your website succeed. But, do you need one or the other or both. Do you even know the difference? Where can you turn for answers as to what your website needs to succeed? Texas Web Designers can help you find the answers to these questions and more. They are the experts in both SEO and SEM.

Making money with your own online business has become much more complicated over the years. The formulas that major search engines like Google and Yahoo! use for determining your search engine ranking are always changing. It can be quite confusing to figure out how to use the right keywords and the right keyword density and that is just one aspect of the equation. Texas Web Designers have the knowledge and the experience to give your website exactly what it needs to succeed by way of SEO or SEM.

SEO stands for Search Engine Optimization. This is the art and science of making your website rank high in search engine rankings so that people who are looking for your type of business see your website more often in their search results and you get more visitors to your website. There are a number of other ways to optimize your site for search engines and Texas Web Designers are experts in giving websites the best SEO possible.

On the other hand, SEM stands for Search Engine Marketing. Search engine marketing takes advantage of other methods of driving traffic to your website instead of search engines. SEM includes article marketing, press releases, forum posts and blogging and blog comment posting. Every article, comment or blog will contain a link to your site. Viewers can find relevant content about a topic they are interested in that relates to your products or services and then be able to click straight to your website. Texas Web Designers are experts in producing the kind of SEM that gets people to take notice of your website and generates interest in your products.

The keywords used in your SEM content will attract a targeted audience to your website and create greater credibility for your site with search engines. So even though SEM is different than SEO it still helps to optimize your website for search engines in a roundabout way. Texas Web Designers do a good job of publicizing your website with SEM on the internet and generating interest in your company and products.

SEO and SEM are different but both will help you get more viewers to your website and put more money in your bank account. Internet marketing techniques are continually changing and it is increasingly difficult to keep up with the most current SEM techniques means more business for your website. Hiring Texas Web Designers can give you a leg up on the competition and remove the guesswork from your internet marketing plan.

This article is brought to you courtesy of Jordan FeRoss who is one of the Dallas Web Design Team Specializing in SEO Web Design

Mar

Advanced SEO Techniques: Website Design, Internal Page Rank and Nofollow.

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Google

Advanced, Design, Internal, Nofollow., Page, Rank, Techniques, Website

Among the many advanced SEO techniques that most people fail to put into practice on their websites is an internal linking strategy that can be used to improve the way search engine spiders crawl your website, and also to optimize the Google Page Rank (correctly PageRank) for each page. Not only is it important to make sure that spiders are not leaving your home page too quickly, but also that you are not wasting Page Rank on pages such as your Contact or Privacy Policy pages.

Collar the Spiders

You can collar and attach a lead to search engine spiders and make sure that they don’t stray away from your web pages too soon, particularly your home page that is liable to receive the highest search engine listings.

Spiders work from top left to bottom right, and if you have tables on your site, they start with the top left table, and scan its contents first, then go the next table and so on. If your website is designed using tables rather than CSS, and you have a left hand navigation table and then a table containing the bulk of your content, the spider will read your top navigation link first, and leave your home page. It will not return until it hits the home page link.

It will therefore miss most of your content. The answer is either to place your navigation table to the left of your content, so it is visited after your content, or to use an empty table top left, then a content table, then a left aligned navigation table. That way the spider will visit the empty table, then your content and then your navigation table, which is still showing to the left of your content, but comes after it in your HTML.

You then receive the full benefit of your great keyword and semantically optimized content, rather than waste it by the spiders looking elsewhere for your main content. When relevance to a search term is calculated, (keyword), spiders give most weight to what is contained within your H heading tags, the first 100 or so characters in the body of the text, and your final paragraph. Your Title Tag is also very important, and you could put your company name and the main keywords there. That helps your branding and the calculation of your listing from the keyword.

Internal Linking Strategy

Now that you know where your links to appear to spiders, where should they point to? If your site is silo structured, then your home page should link to each of the main silos. Do not link to every page in your website, but to Level 2 pages that provide further links to your level 3 pages. That is because but Google’s Page Rank is calculated on internal links as well as external links. Only link your Home Page to every other page if you want the maximum possible share of your site PR for your Home Page.

Your total site Page Rank is equal to 1 vote for every page on your site. So if you have 20 pages, you have a 20 PR votes to distribute. That does not mean that you have a Google PageRank of 20 – far from it. Nobody but Google know how many links or PageRank points/votes are needed for each Page Rank vote. It could be 10 for a PR of 1, 100 for 2, 1000 for 3 and so on, or something completely different.

The internal Page Rank for each page in your site can be calculated since it is a function of both the page rank of pages it is linked to and the number of other links leaving that page. You can use this to maximize the PR votes for any page on your site, or spread them around pages you want listed highest. This calculation involves both internal links and external links.

In fact, you can make an appreciable difference to your SEO and Page Rank if you use a sensible internal linking strategy. With a 10 page website, if every page is linked to every other page, then your internal PR votes are one for every page. However, if you link Page A to page B and then Page B to every other page, and all pages back to Page A, you can give Page A 3.42 PR votes, page B 3.06 and the rest 0.44, thus optimizing the PR of your first two pages (note how these figures add up to 10: 1 for each page).

If you want to give your Home Page maximum votes, link it to every page in your site, and every page back only to the Home Page. For the same 10 page site, Page A then gets 4.67 Pr votes, and the rest 0.59.

However, for a silo site, it is best to have the main silo pages with a reasonable share of the votes, so link the Home Page to the main silos, and then each main silo to the sub-pages in their silo. Everything links back to A. This gives your Home Page 3.60 and your silo pages 1.17, the rest 0.40. There are several options in between these, but the point is that you can use linking strategy to maximise the PR for any page on your site.

No Follow: Beat the Spiders

The nofollow attribute was devise by Matt Cutts of Google. Its intention is to enable you to link to a page without giving that page a share of your PR. This can be used when you are linking to pages that have no outbound links, and for which a PR would not be meaningful. Google claim that it uses the term literally and does not follow the link at all, but test results have been conflicting, and it appears to follow it, but not index it.

Different search engines interpret ‘nofollow’ differently: Yahoo do not include pages linked by use of the attribute in their rankings but does follow it, MSN does not count links with ‘nofollow’ in their ranking and Ask ignores the attribute and follows everything!

It therefore appears that you can use the attribute to prevent spiders from leaving your site by following every link. From my own experience, I seem to get few spider visits to pages attainable by means of a ‘nofollow’ link, and so can use this to prevent spiders going where I want them to go.

The easiest way to do this, though , is by means of the Robots Exclusion code in the HTML for each page. You should use that on pages such as your Disclaimer, Privacy Policy and About page, and also on pages with a good amount of duplication such as pages where products are sorted by name, price, application and so on with a different page for each sorting method. The same for the same page written in different languages and duplicates where only the keyword is changed. All of these can get you in trouble and you should use the Robots.txt exclusion or a specific exclusion for each page involved.

Summary

Advanced SEO techniques can be used to lead search engine spiders where you want them, and prevent them from being sidetracked by poorly positioned links to other pages on your site. You can use your internal linking strategy to optimize the Page Rang votes for each page in website, and can also prevent some pages receiving a share of your sites page rank.

It is important that Google should be able to spider or list all of your pages, since that can not only dilute your overall PageRank but affect your listing position, but if you have too may low value pages being navigated and indexed by search engines, they may put you on a reduced crawling status. Try not to have lower value pages put on a crawling par with your higher value pages that you want listed higher in the SERPS.

This is just an introduction, and if you visit SEOcious you will find more details of how to calculate your own internal Page Rank points, and how to use various techniques to control how search engine spiders crawl your website.

Feb

How Do You Design an Affiliate Marketing Website?

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mySpace

Affiliate, Design, Marketing, Website

Affiliate marketer has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate
Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant’s products by linking to the merchant’s website.

In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.

Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate because of the pay-for-performance scheme. Both the merchant and the affiliate enjoy some benefits in affiliate marketing. There are many benefits on the merchant’s side. It gives the merchant a wider market in which to advertise a product or service.

Affiliate marketing will give the product or service the maximum exposure that it may not get with other traditional advertising techniques. The more affiliate sites a merchant has, the higher the traffic, which can convert to sales. Affiliate marketing is the equivalent of having an army of sales people who will do the advertising and will only get a commission if a customer purchases.

Meanwhile, since an affiliate marketing relationship is a win-win situation, the affiliate also enjoys many benefits. Foremost among these is the easy way to make a profit. For more details go to www.money-secret-exposed.com The affiliate can earn by having an ad or link to the merchant’s website, which prospective customers will hopefully click and proceed to make a purchase. As soon as the customer clicks on the ad on the affiliate’s site, is redirected to the merchant’s website and goes on to buy that particular product, the affiliate earns a commission. The more referrals there are the more profit for the affiliate.

Affiliate marketing is an excellent way to earn money while at home. There are virtually no production costs. The product is already developed and proven by the merchant, and all you have to do to be finding, as many prospects as you can that will bring in the profit for both the merchant and the affiliate. Affiliate programs are usually free to join, so affiliates do not have to worry about start-up costs. There are thousands of products and services you can choose from. You can find affiliate programs for every product under the sun. Surely, there is a product or service out there that is relevant to your website.

In addition, there is absolutely no sales experience necessary. Most affiliate programs offer excellent support when it comes to providing marketing material. For more details go to www.myspace-marketing-secret.com .The simplicity of affiliate marketing allows you to be an affiliate marketer at the least cost and the most comfort. You can even build a successful affiliate marketing business right in the convenience of your own home.

In affiliate marketing, your responsibility is simply to find prospects for the merchant; you do not have to worry about inventory, order processing, and product shipping. These, along with customer service support are the duties of the merchant.

www.ppc-profit-marketer.com
www.success-affiliate-marketing.com

Because of the global reach of the internet, you can easily find thousands of prospects. You can intensify your advertising campaign by exploiting more aggressive and productive strategies such as viral marketing. By attracting more prospects, you also maximize your potential to earn. Another benefit of an affiliate marketer is the minimal risk involved. If the product you are advertising is not making money then you can dump it and choose another. There are no long-term binding contracts tying you to products that are not making enough money.

All the same, the best benefit of being an affiliate marketer is the opportunity to increase your income; and you can make a profit even if affiliate marketing is only a sideline business. With your own affiliate business, you can earn easily earn extra income, although you do have to exert effort and use your imagination to maximize your earning potential. Indeed, affiliate marketing is one of the simplest and most effective business opportunities on the web today.

Feb

Planning A Web Design Strategy To Include Search Engine Marketing (SEM)

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SEM

Design, Engine, Include, Marketing, Planning, Search, Strategy

The phrase “web design strategy means a range of different things to different people, and involves more than merely “design decisions. The term seems to imply that the issue is about color, page layout and the use of Flash animations. Yes, these factors are part of the big picture, but the “bigger picture is about the overall design of your website, meaning its entire “architecture.

You need to find out how your site’s overall “information architecture affects its visibility to search engines. The truth is, specific web page elements like your navigation scheme and technologies like CSS (Cascading Style Scripts) or JavaScript can either interfere with or aid a search engine’s ability to “spider and rate your site. Sometimes an element can do both, at the same time!

The whole topic of a “site architecture or web design strategy that supports Search Engine Marketing (SEM) has really been quite poorly addressed. Many companies that do SEM consulting have less than state-of-the-art knowledge of how information architecture and design strategy affect a site’s usability and organic rankings. If your consultant, or your own research, is focusing only on search advertising, media buys and bidding processes, you are not getting the whole picture.

A top position in the Google results is useless if site visitors aren’t being converted into buyers. A successful site architecture and site design strategy will address the needs of both the search engines and your visitors/customers.

Directory setups

Generally speaking, the pages nearest the root directory are the most important pages of your site. Essentially, by placing them near the root you are telling the search engines your priorities, strengths, and focus.

One of the oldest and “wrongest SEO myths, however, is that search bots won’t “crawl farther down that a third subdirectory. This is not true now, if it ever was, because as long as related pages are linking with each other in a “spider-friendly way, the search engines will keep on searching. Many experts in the field recommend that the most important pages (up to 200, if you have that many) can be kept in the root directory. This means pages that are important to your target audience, not your consultant or IT expert.

Navigation is key

A key element of your site design is the navigation scheme. Sets of buttons are generally friendlier than pull-down menus (DHTML), but plain old hypertext links are even friendlier than those buttons. While it is true that these text links are easiest for programmers to format (a click with CSS), the site design must consider the preferences of the end users, not the site designers or owners.

The fact is, many usability tests and user focus groups reveal definite preferences among Internet users for intuitive buttons and those dynamic, pull-down menus. Even though some usability experts may not recommend these latter approaches, you really must consider how the users react to them, since it is their actions that lead to sales and rankings, not the theories of the tech squads.

File names, directories, URL’s

When queried on which URL is more memorable – domain.com/car/seats.html or domain.com/carseats.html – more than 90 percent of people in an online survey reported preferring the one without the subdirectory. A surplus of “forward slashes” is a common complaint heard by site designers who take the time to check in with actual users.

Many SEM experts create extra subdirectories as a means of adding another keyword in a URL, assuming that it will help ranking. It is fairly well established that keyword-rich title tags are far more beneficial than keyword-rich URL’s. Never forget for whom you are creating those URL structures. It’s the users. URLs that are easy for users to remember are also easy for them to pass on to others.

Web page categories

Some usability professionals have broken web pages down into seven specific types, while others assert that there are 11, or an even dozen, or more. The actual number is not really that important. The knowledge to take away is that there are different types of pages that SEM-oriented web strategies must consider. Which ones you will employ depends both on your type of business and your approach. And how you will conceive, design and promote each web page will depend to a great extent on the type of page that it is.

Some web page types are home page, category/gallery page, advertising (landing) page, product page, news/media page, form page, services page, shopping cart page, search/results page and “credibility page. Each one naturally requires a different approach. It would be silly to optimize your product page the very same way you optimize some other kind of page, since optimization and design strategies differ according to many factors, not the least of which are the calls to action (CTAs) for each page type.

Layout, look and feel

Naturally, layout strategies will be as varied as the different page types, and a product page will not work according to the same principles as a news page. Of course, you also have to have an integrated and consistent overall design. When you are planning for a site, you need to focus not just on the overall effect, but all the individual ones that are put into play on each page. There must be some overarching sense to the site, while still allowing for differences at the page level.

Successful site design and web strategy entails issues of language, design, color, shape, layout, look and feel. The strategy must make sense while allowing for sufficient flexibility and creativity “along the way.” Certainly you want to improve the ability of search engines to access your keyword-rich content, but the bottom line is that you want to increase those site conversions. Keep your eyes on the prize and stay vigilant.

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