Google Has Declared War On Affiliate Marketing

admin    Google Optimization     Affiliate, Declared, Google, Marketing

Google Has Declared War On Affiliate Marketing

And they did it in a most unassuming manner.

Google has not formally announced its big news, but it now plans to offer to split commissions with Publishers making affiliates obsolete.

Why would publishers continue the additional work required when dealing with 1000 affiliates who are themselves promoting the publisher’s products on GOOGLE – when they can get one giant affiliate like GOOGLE instead?

And once again the rich get richer and the poor affiliates scratching out a living down here in the trenches will be left scrambling for the crumbs.

We are quite used to scrambling and jumping over each other to get the few crumbs that fall from the table of the big dogs – but now the situation will become much, much worse.

The program is called Conversion Optimizing. It is a pay-per-action model. GOOGLE is using all of the behavioral data they have collected on the web surfing population to target people based on their previous surfing habits.

It is also a cost-per-action model. If you tell GOOGLE, I will give you $ .50 per opt-in, they will target those most likely to want your product or service and shower them with your offers wherever they go online.

With each of the above models you must have 50 sales/opt-ins within a 3 day period before you can turn on Conversion Optimizing. And it can be turned on right in your Adwords acount.

The worse part is that using this affiliate-genocide plan the publisher can offer GOOGLE YOUR affiliate commission and get more guaranteed sales/optins on a regular basis. And since there is no love lost between publishers and affiliates – why wouldn’t they?

It works like this:

If you (the advertiser) specify a relatively low target Cost-Per-Conversion, the tool will place conservative bids on only those keywords that Google thinks are a sure-thing in terms of their probability to convert for you – the result will likely be cheaper conversions, yet fewer of them – essentially, it will only go after the “low hanging fruit”.

Conversely by specifying a relatively higher target Cost-Per-Conversion, the Conversion Optimizer will have the ability to bid more aggressively, and will compete for higher ad positions on a broader keyword terms, likely resulting in a greater number of conversions, but at a higher cost.

However, new keyword management and keyword analytics solutions can help fundamentally alter this Cost-Per-Conversion vs. Volume of Conversion trade-off – by focusing on relevancy and Quality Score, advertisers can potentially realize both more conversions at lower costs.

In order to be eligible to use Google Conversion Optimizer, you must be using Google Conversion Tracking, and you must have accrued a minimum of 30 conversions in the last month so that Google can use that conversion history to help optimize your bids.

As you can see, this is an excellent idea – for everyone except the affiliate.

Things are about to get really, really rough if you have been relying on affiliate marketing as your sole source of income. The bottom line is that you must have a product or you are out of business.

Google Has Declared a Referral System Callled Google Adsense Referral System

admin    Google Optimization     Adsense, Callled, Declared, Google, Referral, System

Google Has Declared a Referral System Callled Google Adsense Referral System

Recently, Google has declared a referral system called Google AdSense Referral System as its intended ad delivery system. Even though this news was declared in January 2008, some folks are not aware of the changes made by Google. However, Google had already informed people by sending emails to its customers. Google realized that the Google AdSense Referral System was not working adequate for them. Hence, they decided to trash their referral system for people outside North America, Latin America, and Japan. Thus, this would sound surprising to you if you live in North America, Japan or Latin America. However, Google is planning to reduce their payment structures to great levels as that of earlier years.

Thus, you can now earn 0.00, when your referrals make 0.00. Of course, this is somewhat a drop from the earlier days, but to certain extent, you can make good amount of money from this referral system. Today, many people desire referring to large number of referrals to Google advertising programs, so that when they make sales, they can see some amount of money in their pocket. In addition, one gets .00 for each new user of Firefox plus Google Toolbar, based on the users’ location. Taking Advantage of Referral System: The Google AdSense Referral System offers a new income opportunity while raising the user’s awareness of promotional products or services. Inserting a referral button on your web site, enables you to generate extra income by directing your users to sign up or download products such as Adwords or AdSense.

If you cite a new promoter who signs up for AdSense and promotes products or services through your referral, he/she will earn a payment of 0 and eventually Google credits your account with 0. To earn extra income from this affiliate program, you first need to be a Google AdSense promoter. There is more likelihood to be a short time between folks signing up and you being compensated, since it takes beginners a short time to earn 0. Instructions to Set Up a Referral System: To take part in the AdSense Referral program, you need to consider the following instructions: 1. Log on to your Google AdSense account. 2. Visit the Referral button. 3. Choose a language from the menu drop-down list, which you will use for referral. 4. Choose the sub-button of the intended product you would like to refer, for instance, Firefox plus Google Toolbar or AdSense. 5. Select the button referral that you would like to keep on your web site and copy the same code from the resource box to the left side of your intended selection. 6. Paste that referral code into HTML source code of your web site. 7. The referral key you have inserted begins emerging on your web page within a moment. The bottom line is that, you can refer other people to promote products of Google such as Google Adwords or Google AdSense for them to earn additional income, at the comfort zone of your home.

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