Why Facebook and Twitter are deadly essential for your business

admin    Twitter     business, Deadly, Essential, Facebook, Twitter

Why Facebook and Twitter are deadly essential for your business

Neither Facebook nor twitter is riddle for you. Let the over 400 million active users speak for Facebook and over 75 million active users yell about Twitter and its magic. The world is shrinking and global village is no more an old term. Social media networks are being used for sharing knowledge and information, decreasing physical distance and promoting businesses in massive crowd.

Facebook marketing is a well understandable terminology the whole world is using. You can have an opportunity to talk about your brand in a way that it might stay longer in your niche market, both your customers and potential prospects. You can use Facebook marketing tools like Facebook fan pages, Facebook groups, advertisements, Facebook applications, blogs and much more and all will require no hard-earned money but your head and time. You need to utilize these mediums in a way that could persuasively convince them that it’s your brand and none other than your brand they should get their hands on.

Similarly, twitter gives you real-time search opportunity and there you can tweet each and everything related to your product. From a hi-hello tweet to your coming event announcement, it’s all there on your Twitter and they actually can read it, search it and be informed. Twitter has its own compulsions i.e. only 140 characters, but that’s the right way to be focused and specific. It doesn’t allow you to make stories. So you can make stories on Facebook and tweet about them on Twitter. It will drive the traffic of twitter towards your Facebook and website as well.

Let’s check out what Facebook and Twitter have for you.

Branding

When you create your company’s profile on Facebook and Twitter, you actually are creating it as a brand through which you will be recognized by. Branding is the development of particular personality people perceive when they see or think about something. Brand represents a whole character of it, its age, its personality, its attitude, its expression etc.

Global Recognition

If you invest heavily on TVC’s and BTL activities, you will end up on gathering local market. Facebook and Twitter marketing will make you a global symbol where the people all across the globe come. They do not limit you to certain region, but you can find your potential prospect in every corner.

Increment in Sales

If you get success in pulling people of your niche, you actually are enforcing them dramatically to get your brand or buy your products; you will be able to have increment in your sales bucket. You will b able to grab you customers from your Facebook, twitter and website. Also, twitter gives you an opportunity to be retweeted by others. So no matter if they don’t follow you, they still can read your message because someone already retweeted your post. So it goes global and multiple, and massive sales will be observed.

To know more about Facebook and Twitter Marketing you can buzz me at www.inkatechnology.co.uk

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The Deadly Myth About Search Engine Optimization and Google

admin    Google     About, Deadly, Engine, Google, Myth, Optimization, Search

The Deadly Myth about Search Engine Optimization and Google.

In the present time, we are so obsessed with Search Engine Optimization and Google Page Rank that many of the webmasters tend to think that SEO and Top Positions in Google would lead them to a hidden treasure and would immediately result in Tens of Thousands of dollars of business flowing into their bank.

They are wrong, Top Rankings wouldn’t be your best bet always, I’ve seen websites in Top Positions in Google for the worlds most competitive keywords, sustaining there for a considerable time and then eventually, falling down, changed their business methodology, or changing their business plans altogether.

Apologies for my Grammatical Errors, but I’m only a techie trying to share my experience but not a Web Copywriter or a linguistic.

I wouldn’t name the website here, but I know well about them because I was trying to compete with them for two most competitive keywords “web design company” and “web designing company” If you doubt that these keywords are so competitive, I would like you to have a look at this great tool which would tell you how competitive a keyword and a phrase is, it’s fun to play with.

This website was on top for a long time, their portfolio was nice, their site design and layout was brilliant and there prices were very competitive, but suddenly one fine day I saw their business methodology totally changed, they were now selling an online casino package and have shut down their web design operations and kept them on a low profile (at least on their website it seems that way). After a month their rankings fell and they were virtually non existent on that keyword term, but of course they are on prominent position for their targeted keywords now once again, but the keywords are different obviously.

So why did they do that, If they were willing to foray into a different field, why did they leave their existent business, I would think because their existent business was not very profitable so they decided to shut it down and do something which is more worthwhile for them to do.

So, Top Rankings do not guarantee Mind Blowing Profits, If your Industry is over saturated, then you can’t count on Top Rankings for a pool of money flowing in to your business.

The idea is that Webmasters should not keep trying to compete on competitive keywords and spend all their valuable time and resources there, Top Rankings could help your business grow but it’s not the only way where you can grow your business, I was able to get top rankings on keywords “web design company” in Yahoo & MSN, so did it help my business?? The answer is – Not Much. Much of the Business (90% of it), I’m generating is from direct marketing, emailing and other traffic building activities. This is not good considering that 40% of Search Traffic comes from Yahoo & MSN, 50% from Google, and 10% from other search engines, so where did I go wrong. The answer is no where, I didn’t do anything wrong, It’s a fact that only 10-20% of your customers come from Search Engines by searching your most optimized keywords even if you are on Top 10 Positions on them. Of course if you solely don’t rely on Search Engines for your Business.

Opt in E-Mail Marketing is the cheapest media to grow your business, Currently I’m getting 150-200 inquiries from customers interested in my products and services, out of which only 5% of these inquires are coming from Yahoo & MSN Searches, so if I somehow manage to get top positions on my favorite keywords on Google also, would my inquiries increase considerably? I doubt that, it would surely help, but it’s not worth the sleep less nights I was devoting earlier for SEO.

I would now rather create a great looking website, launch brilliant products, develop more and more stuff in Flash, of course if it’s user friendly to my visitors and loads quickly, develop better advertising channels and wouldn’t care a damn about Search Engine Rankings, It would be better if I concentrate to convert my traffic better than creating textual ordinary looking pages for Search Engines or pray for Google’s Mercy on my website and awake countless nights for it, at least I learned the Lesson Quick.

The Lesson learned by me is to concentrate more on bringing visitors to your site and converting them well by giving them a sense of personal touch and value rather then only try and compete on Google Rankings and Page Rank.

Give them stuff for free, which is useful for them, provide them resources which are lying with you on your website for free, create a nice looking website, which interacts with your clients well, show your skills and the customers would love you, Merely getting a Top Ranking in Google and a Page Rank 7 won’t do wonders.

I have seen Page Rank 7 websites getting less than 50 visitors per day and Page Rank 4 Websites getting more than 500 visitors per day, So if you concentrate only giving your customers a value, it will automatically allow people to talk about you and give you your desired position, if you create a new site, provide valuable services, links will automatically flock to you and so do the visitors by word of mouth. It’s better to create a valuable site for your visitors then compete for the Page Rank 7.

Websites like Paypal.com, myspace.com, cnn.com, orkut.com etc didn’t have to spend very heavily on Search Engine optimization, where they did spend was on advertisements, pay per click, News and convert their customers well by providing exceptionally valuable and unique services, which lead to natural link building.

I doubt any link Building or SEO company would have built the 363, 000 links to paypal.com, or Yahoo would have hired 50 Search Engine Professionals to build their mammoth 1,990,000 links.

These companies concentrated on bringing more visitors to their site from every known channel and making them stick to their business rather than compete for Page Rank and top positions on a given keyword and they succeeded well.

While many sites which achieved Page Rank 7, by only competing for keyword position fail in the end, since they didn’t have an alternate sustainable business model or were not able to get their customers to buy their products.

One more myth that many people have is that if a given keyword is getting X amount of searches a month on Overture, they would perhaps receive the same amount of visitors on ther site too if they succeed in getting top rankings. That’s a myth.

For an example, my website is ranking No. 8 most of the times for the keyword “web design company” on Yahoo Search, According to Overture Keyword research tool the monthly searches done on this keyword are 13,000 for the month of January, 2007.

But according to my Webalizer stats, I’m getting not more than 100-120 visits per month from the given keyword, which is far less compared to the total number of visitors coming on my site ever month which is currently around 9000.

I wouldn’t be concluding anything here, since it’s up to the readers to decide how they want to perceive and act upon my experience, However I welcome everyone reading this article to contact me anytime if they think I’m not correct on some facts, or if they wish to clarify their doubts, Please feel free to contact me my clicking the below link and filling the feedback form on my website.

I would be more than happy to assist you.

About the Author

Alex Roderick

The Author is the owner of a web site design Company, and providing Web Design and Development Solutions to clients across USA and UK for affordable and sensible prices.

The 5 Deadly Sins of Internet Marketing

admin    Google     Deadly, internet, Marketing, Sins

In order to run a successful online business, one has to pay meticulous attention to a number of things, including the internet marketing’s big picture and the small details. However, there are 5 very dangerous pitfalls that you must avoid if you want to succeed as an online entrepreneur or as we like to call them netpreneurs.

Forgetting Your Roots

Remember, you have learned a lot by running your previous businesses. These lessons are valuable and can guide you on your path to online success. It is very important that you learn from your past mistakes and you apply your knowledge to your new online business. You know yourself, so you know what you do well and what you don’t. It is very important to know yourself when you are running a business. Don’t start from scratch just because you’re doing business online. You can apply what you learned in the offline world to what you’re doing in the online world. Stick to the business basic and improve them with new online techniques

An Internet Marketing Pariah

You need to completely design a marketing plan before you start your business. You need to where and how you will gain customers. This is crucial because this is how you will make money. Some entrepreneurs forget to design a marketing plan before they go into business. This will always doom any business. You need to make sure you have a rock solid Internet marketing plan before you open your business. You can hire an internet marketing company or online consultant to put a strategy together for your business. It will be a lot cheaper to do some preliminary preparation then it is to find yourself and your new venture in a real quagmire.

Not Finding Your Customer Base

It is highly important that you customize your business for a specific customer base. There are so many websites out there that you will be lost if you do not specialize for a specific market. This is extremely important, as you can increase your Internet marketing power simply by specializing your work/ product. Understanding your customer is key to your success and to keep your customer satisfaction high. One way is to study your competition and see how they court their customers, target their audience and find ways to improve on them. Some offer toll free numbers some offer online live help…etc…

Ignoring the Numbers

You need to make sure that you keep meticulous records of your visitors, your web page rank, your web traffic, and your conversion rate. If you ignore your statistics, you won’t have a leg to stand up. This is important because it lets you know what works and what doesn’t. If you introduce a new idea, always make sure to note how it affects web traffic and conversion rate. You need to pay attention to these details to ensure you have a strong Internet marketing campaign. One way to do so is to install a tracking script like analytics or hitlens.