Top tips in writing effective Google AdWords selected ads that convert

admin    Google Optimization     Adwords, Convert, Effective, Google, selected, Tips, Writing

Top tips in writing effective Google AdWords selected ads that convert

“Tip 1. Targeting the right audience, (use a sniper rifle not a shotgun, its cheaper)

Target the right audience by selecting the language and location that you want to target, this can be broken down into cities. For example, I exclude all countries but South Africa I can even go so far as excluding specific sites that cater for the younger generation if needs be.

Tip 2. Test Multiple Ads Simultaneously AB testing or multi variant testing, it works!!

Always test 2 (or more) ads simultaneously spread you eggs to a number of different baskets. Find out which ad produces the higher click through ratio. Then replace the weaker performing ad with a new one, you need to do this for at least 2 weeks before changing to a different ad.

Continue this process in your never-ending quest to get the highest click through ratio possible.

Tip 3. Track the return-on-investment (ROI) of each ad

Google tracks the click through ratio (CTR) of each ad. But it doesn’t track the conversion ratio.

Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

Tip 4. Include targeted keywords in every ad

Targeted keywords draw attention, and is better received by Google, in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad drawing the viewer.

People don’t read online they scan for what they want, they look for the keywords that interest them, keywords highlighted in bold certainly help to catch the user’s attention.

Tip 5. Sell the benefits of your product or service

Spell out one or more major benefit in your ad. For example, save money, expert advice etc.. this adds more substance to your ad, and can also reduce the unwanted searchers.

Tip 6.Include descriptive words in your ad

Start your headline with a descriptive word that attracts the views attention, try and be unique this will make you stand out from the other ads.

Tip 7. Emotion invokes our senses

Use power words or call-to-action words that provoke enthusiasm and emotion that will elicit a response.
Some examples: free, cheap, sale, special offer, time limited offer, buy now – Save up to 50%, Download for free.

Tip 8. Sell yourself, what makes you different

What makes your product or service better, or different, from the competition? Spell them out in your ad.

Tip 9.Link your ads to internal pages

If an ad is for a specific product or service, create a landing page for the ad if someone is looking for car insurance make sure they land on the car insurance page and not on the home page, this will increase the conversion rate of the site.

“

Find More Google Tips Articles

Convert flip video to WMV/AVI for importing to iRiver on Mac

admin    Google's Nexus One     Convert, flip, importing, iRiver, video, WMV/AVI

Mac flip video to iRiver converter converts flip video footages by flip camcorder, Flip Ultra, Flip Mino, Flip Ultra HD, Flip Mino HD to WMV, AVI for putting into iRiver for entertainment on Mac. It supports a lot of video formats like MP4, AVI, MPG, WMV, MOV, FLV, 3GP, MKV, M4V to convert to iRiver for transferring into iRiver X20, iRiver E100, iRiver H340, iRiver clix, iFP-300, iFP-500, iFP-700 and iFP-800, etc.

FAQ about putting flip video clips into iRiver on Mac:

1.What program do you suggest for converting and compressing flip video files to put on iRiver clix?
2.Does anyone know how to transfer and add flip video on iRiver E-100 player?
3.Every time I try to get my flip video into iRiver, it shows formats unsupportable. How to solve?

Solution for converting flip videos to iRiver on snow leopard

flip video to iRiver converter installs varied codec to compress flip video clips to WMV/AVI for importing/putting into iRiver on Mac OS.

          Any interest, free to download here to have fun!

IRiver is a brand and division of ReignCom, manufacturer of digital audio players and other portable products. They typically include USB mass storage, or the Media Transfer Protocol, multiple codec, FM tuners, recording capabilities, and upgradeable firmware. IRiver mainly supports WMV, AVI video formats and MP3, WMA audio formats. As time goes by, iRiver has gradually gained its popularities around the world, but for many Mac users, formats compatibility problem is still a headache.

Flip video to iRiver Mac converter converts flip video to iRiver video WMV (WMV), iRiver video AVI (AVI) and iRiver video (160X120) AVI (AVI), iRiver video (320X240) AVI (AVI), iRiver video (480X272) AVI (AVI), iRiver (640X480) AVI (AVI) for different screen size and watching definitions. Define preset video Encoder, Resolution, Frame Rate, Bitrate and audio Encoder, Sample Rate, Channel, Bitrate to meet your special demands with flip video to iRiver for Mac converter.

Flip video to iRiver converter for Mac enables you to get a video form YouTube by FLV to iRiver, import a video file from iTunes by M4V to iRiver, put a video clip from Creative Vado by AVI to iRiver and also to convert flip video for editing with iMovie, Final Cut Pro, Final Cut Express, burning into DVD and enjoying with iPod, iPhone, PSP, Nexus One, Android phones, LG mobile.

Mac OS flip video to iRiver program for converting raw flip videos to iRiver with high quality and powerful editing features.

Rotate videos
Flip videos upside down or from left to right to get a differed vision

Take snapshot
Capture favored images in JPG, BMP and PNG formats

Combine files
Merge several files together

Batch mold
Support several video files imported into converter at a time

Crop
Cut off black sides and unnecessary objects

Trim
Trim duration of beloved video segments

Add special effects
Old film, Emboss, Gray

Zoom values
Original, Full screen, 4:3, 16:9

Mac flip video to iRiver converter is total free from virus, pop-ups and adware. It is both for Intel based Mac version and Power Pc-based version so that you can easily handle it on Apple Mac. The following is for you to free learn to convert flip video to iRiver on Mac OS with flip videos to iRiver Mac converter.

Step one: download flip video to iRiver converter and install
Step two: add flip videos into converter
Step three: trim and edit video clips
Step four: select output formats and directory
Step five: start flip video to iRiver conversion