Browsing all articles tagged with Consumer
Feb
27

Real-Time Consumer Tech Trend

Who wants to read yesterday’s news? It was this question that led to the decline in newspaper readership. Now, the question is, who wants to read this mornings news? The real-time trend is leading the next evolution in information technology. Here and now is the new rally cry ushering in the real-time movement.

Elements
Relevancy — It’s not just about having real-time information, it’s about making sense of it all. For instance, how does 250 Twitter results every second help me better understand the news? Consumers are looking to real-time tools that can analyze and sort information to make sense of it all.
Immediate — It’s not enough to just have Twitter real-time search. What about other news sources such as AP or NY Times? What about reviews or weather or traffic results? As more information becomes more immediate (think user-generated content via your mobile phone), expect real-time tools to surge in the consumer market.

Examples
Waze — Waze is a crowdsourced mobile map that provides real-time traffic information that launched initially in Israel and is making its way over to America. The one barrier to entry, writes Mashable, is the app only works as well as the amount of information to power it. Therefore, if adoption rates are low, so will the quality of information.
Social Search — Bing now has the ability to index all of Twitter’s content. Therefore, if you’re looking for more information about Halloween decorating ideas, you can turn to the Twitterverse for answers. And Google has also implemented social search, but instead of focusing on just Twitter, the search giant is digging into all of your social profiles to give users a broad…

To read more about consumer tech trends, go to Sparxoo, a digital marketing, branding and business development.

Jan
6

CES – 40 years of Consumer Electronics Trends

Over the past 40 years the first week of January is one of the most important weeks, if not the most important, for consumer electronic manufacturers and the reason for that is because that is when the most prestigious Consumer Electronics fair is on.

Held in the city of Las Vegas Nevada, the Consumer Electronics Show (CES) is a major technological related trade show. Sponsored by the Consumer Electronics Association, the CES is a trade-only show not open to the general public, and it is where manufacturers announce, introduce and preview future products.

A little bit of history:

The first CES show was held in New York in 1967. From the years of 1978 to 1994 CES used to be held twice a year, once in the summer in Chicago and once in the winter held in Las Vegas. However, SCES begun to loose popularity and in the summer of 1995 organisers decided to put the show on the road, consecutive failures led to the cancellation of the summer show and a once a year format was adopted.

Throughout the years the Consumer Electronics Show has been the main stage of notable products introductions, it would be virtually impossible to list all products and technologies introduced at CES over the years, so here is a compilation of the most notable ones in chronological order:

1970: Was the year when the Video Cassette Recorder (VCR) was introduced.

1974: Was marked by the introduction of the Laser disc player.

1981: Two notable introductions this year; the Compact Disc (CD) and the Camcorder.

1985: First notable revolution in the gaming industry with the introduction of the Nintendo Entertainment System (NES).

1996: Year when the DVD was introduced.

1998: HDTV was introduced.

2001: Microsoft introduced its gaming console the Xbox.

2008: Panasonic stole all the attention by releasing a 150 inch <a onClick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://www.giantbuyer.com/”>Plasma TVs</a> as thin as 0.46 inches.

2009: Highlights to the impressive number of exhibiting companies, +2,700 and the introduction of 3-D Home Entertainment.

Expert in HDTVs, Plasma HDTVs and LCD TVs is my ground.