Optimization of Website for Yahoo and Google is Challenge for SEO

admin    Google     challenge, Google, Optimization, Website, Yahoo

Optimization of the website for both major search engines Google and Yahoo is a big challenge of SEOs. Both search engines have different algorithm to show the search result for search term. If a website would have better ranking in Google Search, while not in Yahoo. Its reason that a few of the techniques appreciated by Google, while some other techniques Yahoo like.

I’m doing optimization for the sites and experience that each search engines have different algorithm to provide search results for a search term and different evaluation factors to rank top website for a search term. Now I realize some important factors and want to share with you all. Some of the best techniques for both search engines are described below. What are those let see.

Google weighs the Title tag most, should be meaning full sentence to attract the visitors based on keywords. Put your keywords in description tag but should not be dense more than 2%-3% otherwise pages will remove from the search index or will degrade in rankings. Sometimes keyword tag ignore by Google, it does not much weighs to this tag. Google says “Content is King” therefore web pages which have more content appreciated and gives priority to be top ranked, but you much be sure content should be fresh and new, must not be copied from other cached web pages. Google gives importance to only relevant anchor text inbounds links. It measures the value of inbound link quality after that quantity. Other factor is their Google PR of inbound links. If you have more links from high PR pages, then you will have better search engine ranking for particular keyword or search term.

Yahoo gives importance to that pages which are keyword based URLs and weighs the website address as an important ranking factor if it includes keywords. Yahoo weighs the pages which have Title tag, Description META tag and Keywords META tag with keywords density, Yahoo looks for sites with keyword densities as high as 6%- 8%, put content on pages make keyword dense but sure not should be more than 8%. Try to get a no. of links whatever they have PR or not, more links top ranking is the trend of Yahoo Search. If you have these types of pages you can have better search placement in Yahoo Search Engine.

Using of heading tags like H1, and H2 are important for both search engines. These tags not only help for closeness of keywords but also help to make betters visibility to highlights your words and slogans.

Site Map makes it easy for search engines to spider website and accesses all of your most important web pages. Site maps should be accessible from your home page and kept up-to-date. Google supports and recommend to use xml sitemap (named sitemap.xml) and Yahoo supports and recommend also xml sitemap (but named ror.xml), should be available at root directory of your website.

Try the following SEO techniques to get better rankings in search result pages of yahoo and Google, and check regularly to see the effected results. If you see improvements in result then try to more effective, or if you don’t see any improvement then you have lacking any one the technique mentioned above. I know these techniques may be common for you but many of us may be not aware from all of these factors. And I’m sure you will definitely get improvements.

Can Google challenge Microsoft’s dominance in 2010?

admin    Google     2010, challenge, dominance, Google, Microsoft's

In 2009, Google Inc. and Microsoft Corp. were fighting for each other’s market share and revenue stream by introducing new products and updated versions of existing ones. Various analysts predict that the year 2010 will see more action between the two giants as they compete in the fields of Internet search, operating systems, enterprise applications and web browsers.

While, Microsoft leads in operating system, enterprise applications and web browsers market, Google holds the lead in search arena. However, in the field of web based applications, Google is slowly snatching the market share from Microsoft. For Google, it’s all about expanding, but for Microsoft, it’s about sustaining the lead in the world market. Meanwhile, few analysts believe that Google is the only one that could rattle Microsoft.

Here, we discuss various territories, where the two giants fighting head on.

Internet Search Share

As per the November market share, Google remained the dominant leader with 65.6% share, whereas Yahoo and Microsoft’s Bing reported 17.5% and 10.3% share. Besides real-time search interface, Google has also introduced new up gradations in its search engine, which include Google Goggles (a photo-based search), Instant Voice Translation, Location based search and Near Me Now service. Further, the company also introduced its faster variant called Google Caffeine.

Google earns 90% of its revenue from web-ads, therefore to check the company prospects; Microsoft has to cut their ad revenue. Therefore, against Google’s monopoly, Microsoft and Yahoo had joined hands in the search and Bing will become the default search engine on Yahoo, creating a search player with close to 30% share compared with Google’s 65%. Further, Microsoft has developed the feature-rich updated version of its Bing maps and introduced another application, called Local Lens to figure out exact location as well.

Operating systems

Microsoft is presently enjoying 92% share in the OS market, whereas Google is under the process of developing its Chrome operating system for light PCs like netbooks. Last month, Google had released its source code for developers. It is reported that the search giant will also release its Android OS based netbook and Smartphone in 2010.

The new systems based on Chrome OS will support cloud computing and will be web-connected via Wi-Fi and play only web-based applications such as Google Docs. Hence, Microsoft has to formulate suitable technologies and up gradations to counter the Google emergence in the OS arena.

Web-based Apps

In last two-three years, Google has twisted the pattern of Microsoft’s Office market share. Consumers are now using web based apps of Google, which is available for as low as @ $50 per user, per year.

Microsoft is aware of the growing threat from the search giant, and will counter it in Office 2010. The new productivity suite will include Web-based versions of its most commonly used applications, Word, Excel, PowerPoint and OneNote for the first time. Microsoft holds more than 90% share of office tools.

Web browser

According to December market share report, with 4.63% share, Google’s Chrome web browser has surpassed Apple’s Safari (4.46%) to become the world’s third-most popular browser in just 16 months after its debut. In comparison, Microsoft’s Internet Explorer (IE) has posted a drop of 0.92% to 62.7% in December. Further, IE reports continuous slip in its share since the second half of 2009.