Google’s New SERPs – Will Local Businesses Finally Get Off Their Butts and Get Google Places in Gear

admin    Google Optimization     Businesses., Butts, Finally, Gear, Google, Googles, Local, Places, Serps, their

Google’s New SERPs – Will Local Businesses Finally Get Off Their Butts and Get Google Places in Gear

When most people today assume of the Internet, they consider when it comes to the World Wide Web and all the content on all the pages from websites all over the globe that search engines crawl, index, rank and serve up in response to search queries from the millions and millions of people who carry out billions searches across the globe every single month.

But Internet search isn’t just for the benefit of persons seeking content from any source anyplace in the world. Quite a few individuals who use search engines essentially use them since they are seeking data about places close to where they live or work or strategy to go to.

The Significance of Local Net Search

Local Internet search has been alive and properly – and growing – for years now. Actually, based on data published on Google’s blog, about 20% of all Google searches have a local intent to them (that quantity rises to about 33% for Google searches by way of the mobile Net).

A Kelsey Group study kind May well 2010 observed that 97% of all consumers use the internet to find local company facts – of whom, 90% use a search engine.

Seekers of Local Details Take Action

Individuals who use search engines to uncover local enterprise info don’t search just for the sake of looking. They search for the sake of discovering. And when they come across, they take action, as a Nielsen Net Ratings-WebVisible study discovered:

70% will call the phone number on a web-site
60% have referred a business enterprise they found on the net to a friend
52% constantly or usually research on line very first, then follow up with an offline purchase from a local organization
14% will send a small business they found on-line an email
11% will fill out an on-line form
How do those conversions compare to your Yellow Pages listings, radio and TV advertisements, and direct mail campaigns?

Google’s New SERPs Display Integrated Search Results for Local Businesses

It really should be no surprise that search engine giant Google – ever obsessed with delivering a greater good quality search encounter for its end users – has been operating challenging on improving its local business search facility and outcomes for fairly some time now.

And this week, Google rolled a new version of its search engine outcomes pages (SERPs) that represent a important change within the way universal search results are displayed whenever the search engine detects implicit or explicit local intent to a search query.

The new SERPs have eliminated the Local Company 3-7-10 packs in favour of an integrated search result. The new search outcomes for local businesses now combine details traditionally displayed within the Net search outcomes listings (page title, page description, and URL) with facts previously displayed only within the Google Places Page listings (pushpin corresponding to locations on the map, buyer ratings, critiques, and link to the business’ Places Page).

The map that employed to appear to left of the Local Enterprise 3-7-10 pack listings has now moved to the right – directly above the vertical paid search outcomes. It has also been produced “sticky,” so it remains in view as you scroll down the page.

Consolidated Web/Local Ranking Algorithms Could have Implications

Importantly, according to a post on Search Engine Land, Google claims that the ranking algorithm for local/place search has been improved and refined. Moreover, the previously distinct local and Web search algorithms have now been merged or consolidated.

This could have important implications for businesses which have held, within the past, top rankings in Google’s local organization search outcomes and Google Maps.

Local Businesses Have Been Lagging Behind

Local businesses have been – to their detriment – slow to embrace Google Places (witness the fact that about 90% of the 50 million+ Google Places Pages that Google had designed in September 2009 had been unclaimed, according to the most recent obtainable information). As a result, businesses have forfeited top rankings – and Net and physical traffic that top rankings can drive – to competitors that have only had to create a modicum level of effort at Search engine optimization for their Places Pages.

Using the new SERP display, local company outcomes take on new prominence on the very first page of Google. No longer will they appear as some aberration at the top (or within the middle) of the search outcomes. Now they are the search results.

The Time is Correct to obtain Your Local Search Marketing Effort in Gear

If your business has enjoyed top rankings within the non-local organic search results – but has completed little or nothing with its cost-free Google Places Page – you could be in for a big surprise.

If, on the other hand, your business enterprise has been shut out of the top search outcomes – local or otherwise – the time is suitable for you to make some moves.

Affordable SEO Firm: Helping Small and Medium Businesses Dominate First Page In Search Engines

admin    Google Optimization     Affordable, Businesses., Dominate, Engines, Firm, First, Helping, Medium, Page, Search, Small

Affordable SEO Firm: Helping Small and Medium Businesses Dominate First Page In Search Engines

Local medium and small sized businesses can get first page search engine optimization amidst tough competition with large companies. How? Simple.

With the assistance of an Affordable SEO firm that can either offer do-it-yourself SEO or offer their low priced SEO services, your business will be transformed. There will be no need for you to put out your business because of tough competition with large companies. All you need is to dominate first page of every search done in your city or in surrounding cities.

The experts in affordable SEO firm effectively utilize internet marketing tools. They can enhance your local medium or small sized business to generate opportunities that you never know were possible.

The first page of Google, or any search engines, displays the top businesses that are associated with the keywords searched. If the keywords searched in Google are hair salon and the city name, your business associated with those terms can be on the first page. It will also give you an advantage if you use 3 or 5 cities in your area. Anyway, most of the time, local cities are close to each other that customers are able to travel within 15 or 30 minutes to visit the local business that appears in their first page Google search.

With high growth potential in the web, why not grab the opportunity of working with an affordable SEO firm? Local advertisement using traditional media can be limited and the modern customers prefer to search businesses from the internet where they can access the list from the convenience of their homes and with just a click of the mouse at anytime of the day. Whatever business you have: hair salon, spa, construction, carpet cleaning services, painting service, interior decorating or just about anything, you can easily grab customers through first page Google search.

How To Market A Product Online – Marketing Tips For Offline Businesses

admin    Twitter     Businesses., Market, Marketing, OFFLINE, Online, Product, Tips

How To Market A Product Online – Marketing Tips For Offline Businesses

One of the most common questions from the offline business community concerns how to market a product online. It’s not that they don’t know how to do marketing – it’s just that they need new marketing strategies for dealing with the online market.

The biggest difference between the online and offline worlds is the size of the market – while many manufacturers will have offices in numerous countries, the online market is truly global – especially if you have translations available for your promotional materials and customer service available in many languages.

The second issue that must be part of your new marketing strategies is the physical size of the market – is your product easily shipped world-wide? Or is your packaging and packing going to need upgrading before shipping to another continent? And will your product still be competitively priced vis-a-vis local suppliers once the shipping charges are added on? If not, you’re better to focus your online promotions to promoting local, regional and national sales.

Depending on the value of your products, you may need to discuss payment options with your financial institution as well. While low and moderately priced items can easily be handled through credit cards or online services like PayPal, big-ticket items may require the use of wire transfers with or without escrow, so be certain to consult the necessary professionals first before developing your new marketing strategies – possible financial pitfalls like these require prudent solutions before your marketing strategy development process begins.

Assuming all is well with these and any related issues, however, a bit of time to study internet marketing practices currently in use will help a lot in learning how to market a product online. For instance, a blog is simple to set up and maintain, whereas a full-blown website will not only cost you money to develop but also may delay updates while you wait for updates to your site to be completed by your web design company. Conversely, a blog can be updated by any of your office or marketing staff almost instantly.

Since nowadays most offline businesses have a web presence you’ll be safe in assuming your competition does too, so that of and by itself won’t usually be enough to give you a competitive edge – you’ll need to use some of the new marketing strategies utilized by professional Internet marketers as well.

Business article marketing is coming into it’s own online, since most users – your customers included – go online looking for information. Instead of just posting relevant information on your blog, develop an article marketing strategy that gets the info out to the main article directories as well. If neither you nor your staff are familiar with business article marketing yet, go to a couple of the biggest article directories and read through some of the free marketing articles they publish to see how it’s done.

Web 2.0 sites can be well used by offline businesses too, especially advanced methods like incorporating your customer service into your Twitter marketing strategy. A site like Twitter lets your customers worldwide reach your customer service reps instantly to diffuse any potential issues, and giving them specials they can offer just as Twitter promotions can boost your Twitter sales rapidly while keeping your customer base that much happier.

Your offline business can benefit greatly from learning how to market a product online, but first study internet marketing trends and these marketing tips and incorporate them into your marketing strategy development. If you don’t have the time yourself, consider having one or more of your staff trained in the new marketing strategies – it could make a major difference to your bottom line!

Social Media Marketing Training For Toronto and Area Businesses

admin    Social Media     Area, Businesses., Marketing, Media, Social, Toronto, Training

If you operate a business in a city as large as Toronto, you know how hard it is to stand out from the crowd. Social media marketing (SMM) can give you the edge.

With a population of over 5 million in the GTA, the market is huge, but so is the competition. Social media marketing offers an affordable and relatively easy marketing solution. The key is to learn how to do it right. Social media marketing training can teach you how to harness the power of social media.

The Value of Social Media Marketing

Social media marketing is a multi-channel approach to marketing. It uses social media sites, social bookmarking, blogging and articles to help generate interest in your business. It’s really like the next incarnation of word-of-mouth marketing. Instead of people chatting about you, they are linking to you and sharing those links with friends.

Consider an example:

• A Toronto marketing company has a blog. The blog appears on the company’s Website, with posts linking to other pages on the company’s site. People using Google to find information about Toronto marketing firms stumble on a blog post, which links them to the company’s site.

• The company has a Facebook page. It adds blog posts as notes on its Facebook page. People finding the company through Facebook share the blog posts with other Facebook users. Some users seek out the blog for more information, and find their way to the company’s main site.

• The company also writes a series of articles and posts them in an online article database. These articles also link to the company’s site and appear in Google search results.

• The company’s articles and blog posts are included on a social bookmarking site, increasing the chances of links being shared.

None of these initiatives have cost the company money, yet they have increased the company’s inbound links and attracted interested prospects. They have also led people to share links to their blog posts and articles, which, in turn, link to their main site.

Start With Social Media Marketing Training

Now that your interest in social media marketing is piqued, you’re probably wondering how to get started.

Training is the key. Without it, you’ll be hopelessly lost in a sea of social media sites, and probably exhaust yourself trying to keep up with them all.

With social media marketing training, you can learn which sites and techniques are best for your business. You can develop a strategy to ensure your social media marketing is manageable. You can create an editorial schedule for your blog posts and articles, so you know what you are writing about and when you need to post. (Fresh content is critical to success in SMM.) You can learn all about RSS, and the difference between social networking and social bookmarking. You can also learn some basics about optimizing your content to attract targeted traffic to your business.

An investment in social media marketing training will pay off immediately. Don’t get lost in the shuffle of Toronto businesses. Get started with social media marketing today and get ahead of the competition.

Google Basics For Ecommerce Businesses

admin    Google     Basics, Businesses., Ecommerce, Google

Google dominates the search engine world, despite the fact that the conversion-to-buyer rate at MSN is much higher. This forces most ecommerce businesses to try and dance Google’s waltz, without fully comprehending the ins and outs of how Google works.

Navigating Google is difficult. Most SEO optimizing specialists and SEO Internet marketers do not understand what they are doing. In fact, most of them are so far behind the times that their information is useless. Summer 2007 saw the latest change in Google’s algorithm leaving many ecommerce businesses with sharp decreases in traffic.

What is a Google Algorithm

The Google Algorithms are basically the math formulas used to determine which web pages rank high in the searches, and which ones rank low, or are banned. Google changes the rules every 18 – 24 months to help them sweep away websites that are not optimized and MFA (Made For AdSense) static sites.

Google also makes changes to meet the needs of the webmasters. When Google brought in their inbound link ranking system, it gave many webmasters an opportunity to build link farms, gaining an unfair advantage. In response Google now looks for content around a link. If there is no content, then the link has no value.

When Google started to focus on content, webmasters and programmers created Content Management Systems. Unfortunately, until recently, Google could not read database pages. Now, the programmers have created a static page method of page creation, and search engines learned how to read content off databases.

Search Engine Optimization

Many webmasters do not understand what this means. And, many SEO optimizers do not understand what this means. To many, it still means coding a page so that the keywords are highlighted, and under .05% of the content (including link bars). They believe it is a method of web design.

Ecommerce businesses are still scrambling to pay SEO optimizers big bucks to make their pages rank high, when meta tags and SEO tricks have very little importance. Now, the search engines are looking for good content, with heading titles, and a site full of similar content, with articles linked together using the same ‘keyword anchors.’

Google’s new algorithms have made it possible for many small ecommerce businesses to build their page rank, and search engine rank, without ever paying a dime to a SEO specialist.

The Google Sandbox and Supplemental Index

Both of these cause chills to run up most webmasters spines, but only because they are not understood, Google does not have a Sandbox. Yes, it may take a few months to get your website listed and showing up, inbound links may not appear for a long time, and a website may not show up when searched – but that is not a sandbox. It is just a backlog. One way to overcome it is to take part in Google’s PayPerClick program. Even if you only invest $20 a month, being a part of that program immediately links your site, so you do not need to wait.

The supplemental index is as easy to get out of. First, take a look at the meta information – is it too generic? If so, then do not use keywords but use keyword phrases. The keyword ‘ecommerce’, is too generic, so is ‘ecommerce business.’ However, ‘learn how to start an ecommerce business’ will help that page target. Next, make sure the page is linked to a high ranking page. This can be done by putting links inside the page – or by adding it to the website’s navigation system. Within a short time, that page will no longer be in the supplemental index.

Local-Search Upgrades Affect Traditional Local Businesses

admin    Google     Affect, Businesses., Local, LocalSearch, Traditional, Upgrades

Have you used Yahoo!’s new local-search function? If you
haven’t, you owe it to yourself to check it out. They’ve
upgraded it with fantastic features geared to make searching for
local businesses and services a breeze. Some of these features
include user recommendations and reviews of businesses,
real-time updates on local event information, and the ability to
search for businesses, events, and more within specific
neighborhoods rather than forcing the user to wade through the
search results for an entire city. In addition, the search
engine company has also upgraded its mapping capabilities.

Users also have the option to receive updated search information
via RSS – Rich Site Summary, otherwise known as Really Simple
Syndication – feeds. This particular feature has, arguably,
impacted the scope of the heavy-hitting search engines in
Internet users’ lives the most. The race between Yahoo!, Google,
MSN, and AOL for market share is never-ending, and each has
added its own brand of improvements. The major search engines’
new local-search features are all fantastic for the end user,
but what do they mean for local businesses?

In the history of local search, there has been a lot invested in
the form of user-friendly improvements by search-engine
companies, but these improvements haven’t yielded a noticeable
return-on-investment (ROI) for the companies. You might recall
search trailblazers Citysearch and MSN Sidewalk – these two
engines were an early example of the race to improve search
functionality – then again, you might not remember them at all.
It wasn’t until Google’s explosion onto the search scene in
recent years that the general public really became aware of the
power of search on the web. Now “Googling” is a verb.

Much of the public awareness of Internet search comes from
Google’s innovations in technology, but until recently, local
search wasn’t really a consideration for most Internet users or
the businesses featured in search results. However, the
improvements that the major search engines are adding are
changing that, and if you’re an owner of a traditional local
business, you should be paying attention.

More functionality for users means more accountability for
business owners. Now that patrons can voice their opinions about
the establishments that they frequent, potential customers have
an all-access pass to virtually unlimited information about a
business before they ever step foot inside the door. The days of
businesses relying on a fancy façade and some good ol’ TV ads
are quickly fading. Now businesses have to be accountable for
just about every step they take, no matter how large or small
they are. If a patron of a restaurant or theatre or dentist or
landscaper has a bad experience, they have the ability to tell a
lot of people all about it quickly and easily.

The prospect of being scrutinized at every turn might seem like
a frightening one at best, but there is a definite upside. Just
as negative views can spread like wildfire, so can positive
perspectives. If you’re putting a concerted effort into your
customer service and integrity is integral to the way that you
conduct business, you’re bound to get good feedback. And, now
more than ever, good feedback with go further than it ever has
before.

Perhaps more importantly, though, it’s up to traditional local
businesses to make sure that they have online presences. I live
in a mid-sized community, and I was surprised to find as many
reviews about local eateries, mechanics, and events as I did.
It’s not just businesses located in large cities that need to
take heed. The proliferation of the Internet – and local search
capabilities – is affecting communities far and wide. Since more
and more people are utilizing the web to find the goods and
services that they want, it only stands to reason that you
should ensure your business is in front of them. These folks are
your potential customers, after all.

There are a lot of ways that you can improve your online
presence, but the first step of putting yourself in a position
to grow your traditional local business is being aware that the
Internet will affect your business one way or another,
negatively or positively. It’s up to you to take control of
which way you want things to go. Take some time to surf the web.
Use the new features that the search engines are rolling out.
Pay attention to what customers are saying about traditional
local businesses. Accessing that information now will be
invaluable to your success later.

© 2005 Low-Hanging Fruit

Free Seo White Paper Helps Small Businesses To Secure Top Search Results Page Rankings

admin    Google     Businesses., FREE, Helps, Page, Paper, Rankings, Results, Search, Secure, Small, White

It’s a fact: Internet users simply will not click through pages and pages of search results to find the information, products or services they need.

A recent Georgia Tech survey revealed that, whilst more than 80% of all Internet users find new websites through search engines, very few of those users are prepared to venture past page one.

The university’s findings are echoed in a 2008 study by JupiterResearch, which concluded that 68% of people would rather try another search if they didn’t find what they were looking for on the first page of results. 

And by iProspect, whose survey that same year found that 92% of web users either clicked a link – or abandoned their search – on or before page three.

The case for SEO (Search Engine Optimisation) is clear.

Optimising a website, to ensure it achieves the highest possible rankings, gives website owners a real competitive edge – helping them to raise their business’ profile. And slash their online marketing costs.

No surprise then that, according to eConsultancy, the SEO market in the UK grew by 14% during 2009, to a value of £376 million – with the total market for Search Engine Marketing (i.e.: SEO and Pay Per Click combined) exceeding a staggering £3 billion. 

Given all this, you can be confident: your competitors are investing heavily in SEO. And you should too.

SEO? PPC? What’s the difference..?

In an industry beset with TLAs (three letter acronyms!), it’s all too easy to become confused. So, to clarify:

PPC (Pay Per Click) ads, or ‘Sponsored Links’,
are featured at the top, and to the right, of the Search Engine Results Pages (SERPs).
As the name suggests, these listings are paid for.

The remaining listings – which account for the bulk of the listings on the page – are known as organic (or ‘natural’) listings.
These listings are free – hence the attraction of SEO.

So: which is better – PPC or SEO?

The answer, of course, is: both have a part to play. Whilst paying per click enables you to generate web traffic right away, SEO is a slower process. But it’s well worthwhile in the longer term.

Not least because organic listings tend to deliver more visitors.

According to Tamar’s 2008 Search Attitudes Report, 91% of web-users prefer using natural search results when looking to buy a product or service online. And, to paraphrase Mark Knopfler: them clicks are free!

In reality, the two disciplines complement one another. It is widely believed that having both a paid and natural link on a given results page increases the likelihood of the web- user clicking the natural link.

Moreover, Pay Per Click bid values (the amount the company is prepared to pay for a click) are determined in large part by the destination page’s ‘quality score’ – meaning an optimised page is likely to attract a lower cost per click.

SEO is much more complex than paid search (which is little more than a sophisticated form of media buying). And it’s a longer-term strategy: you’re unlikely to achieve top rankings, for your chosen key words and phrases, overnight.

If at all. Google alone utilises more than 200 ‘ranking factors’, of varying importance, to determine a site’s prominence. But its underlying algorithm – like that of the other search engines – remains a closely guarded secret. Thus SEO remains a combination of educated guesswork – and experimentation.

We do however know – beyond doubt – the three factors that will enhance your site’s SERP rankings above all others.

These are:

* the relevance and timeliness of  your content,
* the quality of your underlying code, and
*  the volume and ‘authority’ of your inbound links

All three topics are addressed, in detail, in Steve’s free-to-download White Paper: “Search Engine Organisation – Helping your business to achieve top billing in the leading search engines’ results pages.”

To download your copy – without charge or obligation – visit the Download Centre at www.articlesandebooks.com.

Affiliate Marketing Is Fastest Growing Online Businesses

admin    mySpace     Affiliate, Businesses., Fastest, Growing, Marketing, Online

When we talk about starting an affiliate marketing company, we mean to give necessary information about the industry, the set up and successful launching. If you are looking for the registration, you had better check the local jurisdictions, as laws pertaining to Information Technology and Internet services vary from place to place.

As an individual, you can contribute as affiliate marketer, but cannot represent as a company. Ideally, there are requirements both in terms of company laws and in terms of what you want to establish.
For more details go to: www.scroll-pops.com A small affiliate can have a score of professional or less, with expertise in affiliate marketing, online advertising and marketing, web designing, managers and some one who can take care of accounts. That might sound typically like organizational structure.

Affiliate marketing is one of the fastest growing online businesses in the world. Some people might want to know how many affiliate marketers are there in the world or what the present status of the industry is I n clear statistics. Unfortunately, there is no proper documentation and affiliates or affiliate companies may vary from several thousands to several hundred thousands. But, that must not annoy you. On the contrary, count on the benefits you receive from affiliate marketing.

About the resources you would require, the most important one is the web site. Web sites are the primary channels, which affiliate marketers use while marketing the goods of merchants and advertisers.
For can visit to: www.myspace-marketing-secret.com the web sites would further be valued according to the search engine promotion and traffic. Web sites with large traffic help in generating more revenue than the unpopular ones.

You may ask this question as who your clients will be. Your clients are the merchants or advertisers who provide the affiliate programs. In most cases, the merchants or advertisers have their own web sites and resources. All you are required to do is to extend their services on your own resources.

In affiliate marketing, it is not mandatory for the affiliate to be located in a particular region. In short, you must be able to generate a lead, revenue or advertise the merchants’ goods and services. For payments, you must have a bank account or an account like Paypal, wherein money can be credited to you. People residing in Europe, America, India and China have a great scope.

How Are Google Ads/sem/paid Search Words Sold To Local Businesses?

admin    SEM     Ads/sem/paid, Businesses., Google, Local, Search, Sold, Words

I know google has offices in Mountain View and NYC, but how do they sell to local markets? Do they have satellite offices or local sellers that report to CA or NY? If live in Phoenix and want to sell local business google search words or paid SEM how would that work?

Using Social Media To Explode Your Personal Training And Fitness Marketing Businesses

admin    Social Media     Businesses., Explode, Fitness, Marketing, Media, Personal, Social, Training, Using

It really breaks down the truth behind all the parties that you as a fitness marketer are invited to and how you use those parties to meet key people in your specific niche or any complimentary niche.

Perry Belcher is a very cool and intelligent guy who at times uses some choice words to describe social networking but his content is outstanding.

Watch this no B.S. fitness marketing technique to explode your personal training business using social media tricks.

http://www.briandevlin.com/2009/04/social-media-for-fitness-professionals/

Now that you understand social media for marketing purposes, let’s look at your action steps needed to really promote yourself and meet key people.

1) Start a Fitness Facebook Page

Facebook is a fascinating social phenomena as well as an amazing social networking tool to blow up your personal training business. Its new, it’s a novelty and reaches a targeted audience. Make your page interactive, keeping your fans and potential clients engaged and wanting more.

Set yourself up a local personal training page. Use one of your main keywords in the URL.

A picture says a thousand words so choose an image that accurately brands you.

Start searching local people who have similar interests and ask them to be friends.

Offer them free fitness advice or post fitness videos and workout tips daily on your page.

Your list of friends will grow rapidly and you can set yourself apart very quickly as an expert in your local community.

Remember…What’s in it for them? Not you. Yours will come in time. Help first, reap later.

I will now quote the bible. He who refreshes others will himself be refreshed. Proverbs 11:25

2) Create a Fitness Gravatar

On http://Gravatar.com, users can register an account based on their email address, and upload an avatar image to be associated with the account. Gravatar plugins are available for popular blogging software, such as my Wordpress blog. When the user posts a comment on such a blog that requires an e-mail address, the blogging software checks whether that e-mail address has an associated avatar at Gravatar. If so, the Gravatar is shown along with the comment.

When you leave a comment on my blog, you leave a little footprint with your name on it. This footprint can drive a boatload of people toward your site because they want to see what you are all about. I have driven TONS of traffic back to my site by commenting on other blogs. The only reason it works is because I use the NO B.S gravatar image that I have chosen to represent all that I stand for. People want to know who the heck this No B.S guy is.

I have actually converted sales from my gravatar image many times. Look at all the successful fitness professionals out there. They ALL have Gravatars and they all leave blog comments.

Remember to choose or create an image or photo that SCREAMS your core identity. This is important.

3) Create A Fitness Twitter Page

Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers).

This is like getting 100 free leads per day. If you looked at my twitter page I have over 2,000 leads and I don’t ever do anything but send a tweet from my Blackberry between personal training sessions.

It takes 30 seconds for potentially 100’s to 1000’s of people to visit your site.

If you do just 6 twitter posts a day you can increase traffic to your website or your phone by over 100 hits.

Imagine if you locally started twittering with potential customers answering their fitness questions and inviting them to meet you for a free consult.

You have no idea how powerful this tool can be until you actually take some time and create a page.

Don’t be a lazy bones. The recession is in your head. Money is everywhere but you actually have to work for it…

4) Submit a Fitness Press Release

A news release, or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Some popular press release sites include EzineArticles, PRWeb and Isnare.

The more you get your name and your personal training business on the internet, the easier its going to be for potential clients to find you.

It is so easy to get insane public recognition when you are recognized as an expert by the local media. One simple way is to get picked up by your local news paper.

Find out who to contact for health press releases. Submit at least one per week for a few weeks via email with a friendly follow up email asking if there is anything they need help with as far as expert advice or information is concerned.

Tell them you are more than happy to contribute and are available anytime for interviews as well.

Just plant the seed.

Don’t be a pest, but be consistent. Don’t take no for an answer.

Make a list of 10 social media contacts in your city and start making regular email communication and phone calls to these organizations.

Sooner than later you WILL be a local celebrity.

The key to success is to be known, to be regarded and to be available.

If you offer these 3 components to your local social environment you will be flooded with business while others are packing up shop and changing careers.

Success takes effort!