The Art And Science of Backlinking For Long Term Growth

If you can drive traffic to your site that is properly targeted, then you’re doing better than most people by magnitudes of order. As you know, just about every marketer who gets a single backlink is gunning for the hordes of targeted search engine traffic. There are some reports that over 75% of traffic results from the three major engines and all the secondaries. Therefore it’s necessary that you achieve high rankings with the major search engines like Yahoo, Google and Bing. Backlinks, in the end, will have more of an impact on your rankings than other other aspect of SEO. Just about everything that has anything to do with your search engine rankings, including popularity, will be determined by the quality of your backlinks. Popularity, in the eyes of the search engines, is determined by the traffic you get as well as quantity of backlinks. In the ideal situation regarding backlinking, you should focus more on the quality aspect as opposed to the quantity of them. This article will be exploring a few simple link building tips that you can use in your SEO campaign to see good results.

All backlinks do have some amount of value, but some have more than others; and the second kind have relevance. There are many millions of sites that link to external sites of a totally different subject. As you know, it’s important for search engines to only return relevant results. Search engines tie that into links because they give more weight to a link that is from a relevant site. The way it works is that you will need less links if they come from relevant sources. So the more relevant links you get, the better you rank with the search engines. Another tip that you need to keep in mind is to get backlinks from only those site that help the search engines follow you. Google looks at links in a lot of different ways, and some are more powerful than others in other ways besides relevance. A site owner, or webmaster, can specify whether or not they want to allow PR to be passed to your site, and they do that by specifying nofollow or dofollow. We mentioned that just in case you are really new to SEO, and those terms are important for you to know. You want to always appear natural to Google, so get both and just don’t worry about it. It’s easy to check links for no/do follow, just Google for it and you will find free tools.

If you’re not familiar with using directories for traffic and backlinks, then you love this one. It does require some time and concerted effort on your part, but it’s worth it for sure to do it. Probably your best bet is simply do a search for various directories including those in your niche. Getting ranked well by the search engines isn’t luck or magic, it’s a matter of using the right methods. If you apply these techniques with consistency, you will soon see the results in your search engine ranking.

Copyright (c) 2010 Titus Hoskins

Andy Warhol got it wrong, he meant to say 15 seconds instead of 15 minutes! That lower number seems much more appropriate in the fast moving world of Twitter, the souped up mass online messaging tool that never quits or takes a breather. But how effective is Twitter as a list building tool?

Recently, one well-known Internet Marketer deleted his Twitter account which had over 25,000 followers, saying his messages or tweets were no longer being read and the response rate was next to nil. While this seems a little drastic, for SEO reasons alone it would be very foolish to delete a Twitter account with that many subscribers.

However, does this marketer have a point? Do your tweets get read or are they lost in the endless flood of other tweets quickly passing through the system. There is probably a lot of unread tweets flowing in our cyberage wasteland and the effectiveness of tweeting has diminished drastically as countless marketers plaster this latest medium with their marketing sales pitches.

So is Twitter an effective list building tool or not? Yes and no, it would all depend on how you approach the situation.

Twitter is a quick and effective way of building a large list of contacts which you can send messages to in a spam-free way. Lists with millions of followers is not unknown – thank Ashton Kutcher. Even for the online marketer and webmaster, Twitter can be an effective way to build a list of contacts very quickly.

However, the real issue remains, are your messages or tweets being read? Sadly, in many cases, because of the transitory nature and the sheer volume of tweets – your messages are probably not getting read or are not seen by as many people as you would like to see them. Therefore, one could argue about the effectiveness of Twitter as a list building tool; what’s the point if your messages are not making contact with your followers?

The key to success here is the same as with any list – you have to build a loyal group of followers who are eager to read your messages. It’s the relationship, stupid.

Besides, many people forget that Twitter is also one of the most popular web sites on the net, so having your messages and more importantly your links on this popular site is a “must-do” for webmasters and marketers. For SEO reasons alone, Twitter is extremely important. Your links are indexed by the search engines, especially if your Twitter profile is seen as an Authority Account with lots of influence.

With this fact in mind, here are some simple Twitter list building tips:

1. Make sure you build an attractive Twitter Profile targeted to your audience.

2. Place links to your Twitter Profile from all web sites and other social media sites/accounts.

3. One effective way is to use a Twitter bookmark on all your relevant content and pages.

4. Attach a link to your profile in all forum posts and email signatures.

5. Use your Twitter account as your main tool for contact with tech/customer support.

6. Add your Twitter Profile to your marketing articles and blog posts.

7. Offer free ebooks, courses and special reports to anyone who re-tweets your messages.

8. Become active within Twitter, link to other related Twitter profiles and build a strong presence.

Having said all that, I haven’t used Twitter much, except for SEO link building purposes. I find most messages or tweets do get lost in the constant flow of tweets. If a tweet falls in cyberspace, and no one reads it, is it really a tweet?

Then again, as an online affiliate marketer I have found other list building methods much more effective than sending a tweet. At the moment, one of my most effective list building techniques is at the opposite end of the spectrum, one that’s totally anonymous and invisible. If you’re into affiliate marketing you’re probably already using this technique; simply promote or pick affiliate products/program which have a cookie attached to them, when someone clicks your link they are “cookied” with your affiliate ID. I like picking affiliate programs which have at least a 90 day cookie, you can quickly build up an invisible list of prospective customers and if they buy within 90 days, you are credited with the commission.

Of course, one could always combine this affiliate list building method with your Twitter account/followers, which would be extremely effective if anyone ever bothered to read your tweets and click your links. Now if everyone could just spare 15 seconds, you have a very slim possibility of becoming both rich as well as famous.

Related Twitter Marketing Articles

As a business building tool for your relationship based business (is there really any other kind?) Twitter can be used to introduce yourself to people with shared personal and business interests, get into a “conversation” with them and ideally build a relationship with them as any combination of client, team member and friend.

As mentioned in the first article in this series regarding building your list of whom you’re following and your followers, there are automated ways to communicate with everyone, that there are pros and cons to automated tools, and they can always be augmented with manual (i.e. real interaction).

Direct Message Box

When someone is nice enough to follow you in twitter, even if in response to you following them, basic good manners suggest you thank them.  So please do respond to them.  If you are using automated means to build your lists, you will quickly be overwhelmed with too many messages to personally respond to.  This is when automated tools are helpful.  All of the twitter tools mentioned in the first article, Tweetspinner, Twello, and Social Oomph (my favorite) as well as many others will work.  No matter the tool you choose, they will each have a tool to automate your responses to your direct messages.  Part of setting up the automation in any of these tools, is preparing a list of 140 character responses, thanking those that follow you. The set up and configuration of your list might vary from site to site, but the idea is the same for every tool. In your 140 character messages, remember that folks are following you because you’ve expressed interest in what they are up to.  Continue that interest in your responses.  Remember, you are at the very beginning of building a relationship with them.  Don’t try to sell your opportunity too soon.  That said, feel free to include shortened links to your business sites (bit.ly will help here, shortening your links so you can make the best use of your 140 characters) in a context of shared interest, rather than premature, hard selling.

As you are thanking others for following you, you will receive many thank you messages as well. This is where the relationship building continues.  Reach out to those thank you notes that most resonate with you.  Ask them how they are using Twitter to market their businesses.  Offer an introductory free consultation.  Send them a complementary bit of content.  Check in with them occasionally to see how they are.  You know, just like you would with a friend.

Yea! Your list is building nicely, you’re seeing more traffic to your website, your conversion rate from Twitter is improving nicely.  Now your inbox is swamped.  These same tools will help you quickly purge your direct message box.

Tweeting

Because the purpose of social networks in general and Tweeting in particular, this is where the relationship building really begins.  Regular tweets are the ticket.  Ideally, several times a day.  Again, the tools listed above can automate this process as well with the usual pros/cons. Automated tools have a similar spinning message feature mentioned in the Direct Message section. This spinning messages will be in a similar format of a list of 140 character messages. To be compliant with Twitter rules (and thus keeping your account open) the ratio of marketing tweets to non-marketing is about 1:4.  Marketing tweets would include those that link back to your business sites, blogs, videos, etc.  You also want to build a long list of tweets, as Twitter doesn’t take kindly to excessive repetition of messages.  I would started with a list of 20 tweets, with a 1:4 ratio of marketing to to non-marketing tweets, and build your list 20 tweets a day and reload your list into whatever tool you’re using.  Another part of automating your tweets is to set up scheduling and frequency of your tweets.

As with everything discussed so far, just because you automate a fair amount of your Twitter marketing efforts, you and your followers will be well served with manual tweets from you.  Read what other people are tweeting about.  If someone shares something interesting to you, share the love and re-tweet.  Remember, this is a social medium.  So go be social!

Next Steps

Now that you have the basics of building your list of followers by following those with similar interests as you and building relationships with that list using a combination of automated tools and good old fashioned manual effort, you can start experimenting with marketing your business on Twitter.  As you become more comfortable with the tools, you will naturally progress to fine tuning your marketing message to better coordinate with your other marketing platforms and campaigns.

So go forth, get out there and introduce yourself to people, share your information, build the relationships and build your business and have a great time doing it.

Twitter is one of the most popular social bookmarking site in the world. From the moment you post the tweets on twitter, it will already had generated viewers to the linked article page. Though Twitter looks like a simple website, it is a powerful marketing tool which is used by internet marketers to market their business to the targeted audience.

Setup the Profile on Twitter
After signing up with Twitter, you will have to setup the profile. To setup the profile, you should navigate to Settings > Profile. The profile picture allows people to immediately identify you. The profile picture should be relevant to the site that you are promoting. For example, you can upload a professional photo of yourself or company logo. Due to the fact that profile picture is a small version, a crop of your face will produce the best result. When people click on the photo, it will enlarged into the full sized version so you don’t have to upload tiny one. Twitter will automatically create the thumbnail for you. In the Location textbox, you should enter the location of the company. In the Web textbox, you should enter the url of a homepage or blog. In the Bio textbox, you can write a description about your profession. The word count limit for the biography is 160 characters.

Following People
After setting up the profile, you can start to follow people. You can find Twitters with the similar interests from Twitter directories such as Twellow. You can also follow the people who these people follow. Before following someone, you should visit their twitter page to make sure they are in the similar niche as you. By following people with similar interests, you can easily promote your products or services to the community. Besides, you should engage in conversation with your followers. If a person put forward a question, you should give him the answer. Spamming will cause your twitter account to shut down. You should send repeated direct messages to people. Occasionally, you can include link in the direct message but don’t keep doing it.

Update the Twitter Page Daily
If possible, you should update your Twitter page daily. You can post a response to people and tell them what is happening in your life. Soon, people will get to know you and you’ll get an increasing number of followers.

Find the Latest Trends and Tweet It
In addition, you can find the current trending news in your niche and tweet it. Since you have build up a relationship with the followers through engaged conversation, your tweets will receive more attention. At the end of the tweet, you can write the word “please retweet” so that people can retweet it.

To encourage people to retweet your messages, you must first help to retweet their messages. You should only retweet messages in your niche. People will appreciate you for retweeting their messages and return a favor to you.

You should interact with your followers at the same time every day. After a long time, you will establish relationship with the followers. You can interact with them by talking about things in their scope of interests.
In addition, you can insert your links in different social media sites. You can also the twitter followers to add you on other social media sites. If you do this, you will be able to build relationships outside of twitter. If you have lots of friends on Twitter, you can ask for their messenger ID and talk to them. If they have Skype, you can call them or talk to them on webcam. In this way, you will be able to establish real relationship with the users.

Use Twitter to Enhance the Followers’ Lives
If twitter is used properly, it can provide many advantages and help to improve your live in several ways. In order to be successful on twitter marketing, you must provide value to the followers. The more value you bring to the followers, the more effort you are putting it to improve others’ lives. In turn, the followers will appreciate it and give a return favor. On the other hand, the more you take advantage of the followers, the more selfish the tweets are and the less power will be in your tweets.

The value created for your followers lies in how you enhance the followers’ lives, the benefits you give them and why they value it. For example, if you are promoting a dentist site on twitter, you will want to provide useful information about teeth care topic. In this way, people who are looking for information teeth care will benefit from it. Besides promoting your dental service, you should attempt to address the problems of each follower. You don’t have to fulfill the need in every need. You simply have to keep fulfilling those needs and problems consistently from time to time. In this way, you will be able to add value. By doing this, you will become more and more important to the followers. Ultimately, twitter will produce more benefits for you.

Find More Twitter Marketing Articles

During the Worldwide recession the lotteries jackpots are still huge therefore people winning them still need to invest few million of dollars or euros or any other currency to some business Internet business is still one of the most attractive directions of investment. Now it is very difficult to create a competitive and successful e-shop, web design studio, online project management service or any other affiliation site because of huge competition. Some entrepreneurs still try to create social networks like Facebook, MySpace, Bebo, but majority fails. Does that mean that no one can repeat the success of Twitter or Facebook which started with very little budgets? Probably not, but only 1 of 100 attempts may succeed.

What about bigger chance of success? Let’s see what big social networks offer to people:

* Lots of contacts to choose from different countries, speaking different languages;
* Lots of interests to discuss using social networking tools such as micro-blogging, groups, forums, social bookmarking, file share etc.
* Unified communication features for all members;
* Generic forms of marketing and ads;
* Possibilities of using third parties applications (widgets) to satisfy specific needs.

When people have general interests in communication with people worldwide in own and general language huge social networks are the best solution. No one can beat Facebook or MySpace in traffic as they satisfy this communication thirst. However still remains the need for communication in local circle. Example is Hyves.nl social network in the Netherlands, which is more popular than Facebook or MySpace. There is a short presentation illustrating the local networks versus Facebook and MySpace usage.

The newest hype of WWW is Twitter – the simple micro-blogging platform with lots of the additional services around. Twitter is huge, but that is not going to last forever because of Twitter clones. Someone counted more than 200 of Twitter-like sites in different countries. That shows the power of the locally based similar services to giant social networks. If someone has a spare million of dollars, he/she should think about creating a local social network in some country or region (example of regional social networking success is Netlog.com – one of the most popular Social networks in Europe). Of course there is almost no market without competition (I doubt there is big market in Zimbabwe where people do not have electricity, not speaking about computers and internet), so it is good to analyze the market first.

If we look at the social networks list we can clearly see another interesting criteria – the interest based social networking. That’s the main competitor of big social networks, as they cannot provide the interface for every interest. All they can do is allowing third party widgets to be installed making the profile and management of the personal space messy and troublesome (look at the MySpace profiles). The interest based social network can be international; therefore it can be easily tested on some local markets first and then launched internationally. That makes management of investment easier and more effective.

What can be the main interests of people to be transferred to virtual space in the shape of social network with friends ties, status updates, blogging, picture, video exchange, bookmarking features, groups and chats etc.? Classmates, dating, blogging, job search are the main ones attracting huge amount of people, but still there are some other areas.

Let’s review it personally. I have a Russian Blue cat so I participate in such social network for cat lovers as UnitedCats.com (by local country, of course). If I would like to leave this network I would choose a brand new CuteAsHell social network for pets in general. Why I like this social network instead of Facebook Russian Blue Cats Group with almost 300 members? Because it has very nice features for cat lovers such as virtual gifts (all kinds of kitty toys and equipment what makes this gift feature unique), photo voting is called “Pat the cat”, blog can be written on behalf a cat or owner which make really interesting to read. Also I know that some of the participants of this community are professional cat breeders which can really give me help if my cat gets sick or I do not understand her character. Neither Facebook or MySpace cannot give me that.

I travel a little, therefore I participate in travelers social network WYAN.com where people share their reviews about countries, tours, day trips and of course shares pictures of the places of interest. I can easily make decision where to go and what to see. I always can share my plans and can even make some friends in that country to meet them once I arrive and hear another story about the country rather than tour guides tell. Probably I will have lots of troubles looking for similar information in Facebook and Myspace.

As a professional I have my profile in LinkedIn and participate in local professionals discussions as well as global ones. Here I can share my professionalism, participate in discussions about specific work related issues. Here I can find another job, or find the entrepreneurs for my business plan. Have you ever seen people who are hosting their resumes and CV in Facebook or MySpace? I have not.

As you can see the interest social networks are very good for sharing the personal interests and setting the communication among people with similar interest. In Facebook I always see my friends speaking about the things I am not interested or even do not understand (hear programmers speaking – if you are not in IT market their language will be like gibberish). In the interest social network I will always understand what my peers are talking about.

Investor should think if there are any interests which are covered quite poorly. For example pet social network market is quite saturated as some serious people made some investment. But maybe bikers’ social network still would make a nice ROI? There are always some profitable markets uniting golfers, cooking lovers, photographs, poker players etc. which must be investigated and some competitive social networks with unique tools created. Technologically it is not very difficult as there are so many open source systems with huge social networking add-ons collections.

Another important feature of new social media should be a flexibility to adopt new trends in case some phenomena like Twitter emerges in next couple of years. Status updates are so popular (like SMS in Mobile world), that every social network must have this feature and in some cases it must be better developed to fit the needs of specific interest. For example poker players community enjoy the icons of cards speaking about their hands, however Twitter cannot have any icons. So maybe poker related Twitter clone FTsweat could provide such feature? Very big attention must be paid for internal messaging system as it may become very powerful communication and marketing tool. Look at the MySpace example. They have 125 million of active internal messaging system users and once they will build a webmail service they will automatically become 3rd largest email provider in the World. Interest based social network may never do better email service as Yahoo or Gmail, but some handy features can keep some members using internal mail outside the social network space.

Creating social network is not enough. Every social network should have additional applications for third party websites – widgets and apps for iPhones and G-phones and all the rest new type of mobile devices allowing not to use computer for communication. Without them every social network is doomed sooner or later. But let’s leave this topic for future.

Summing up. If you are an investor, please consider creating local or quite narrow interest based social network in order to kick Facebook’s and MySpace’s ass. That’s not impossible. That’s better than wasting money creating one more Facebook or MySpace.

1.0       Introduction

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as “Black Hat” SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.

 There are two types of search engine optimization.

?Onpage Optimization ?Offpage Optimization

1.1       On-Page Optimization

On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the HyperText Markup Language but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes (aka cruft) produced by Web page authoring tools and restructuring the site to produce better linked and focussed page content.

Many search engines now discount the weight given to on-page factors because they give too much scope for abuse by SEO experts. In theory the visible parts of a web-page are less prone to manipulation as they have to make sense to readers. However doorway pages with redirections and clever use of style sheets enable different content to be served to search engines and end users.

(1) Content Optimization

You should concentrate on your user and easy readability, but you always have to have an eye on the search engines as well. For users it is clear what a certain page should contain and for keywords to written in the headline, but for search engines it is better to repeat the important keywords several times. So you have to strike the right balance:

Concentrate on your users first
That is what the website is about. You don’t sell your products or services to search engines but to people. And if they don’t get what you are saying or find it hard to read through your website they very likely would hit the back button of their browser and visit your competition.

Then modify for search engines
If you got your text together go over it again and try to get some more keywords and phrases in where they fit and make sense. There is no certain amount or percentage that is best, just make sure to just use them a couple of times. The best ways to avoid using them too often are to use different words and phrases and to create some lists. Lists are always good to bring in some keywords.

(2) TITLE-Tag

<title>Website title</title>
It is displayed at the top of your browser and it is also used as the title of your website in the SERPs. Therefore you should take your time and think about the best title for your page.

Important aspects of the title-tag:

 Give every page of your website its own title and don’t use one title for the whole website It should contain no more than around 10-12 words. Think of it as a short ad copy, because that’s basically it when users see them on the SERPs.

(3) META-Tags

META-Tags are not as important any more as they used to be. That is basically because people started using them to spam search engines  especially the keyword-tag was heavily used for that. Nevertheless there are still some important META-Tags you should use:

<meta name= description? content=? />
The description-tag is probably the most important META-Tag. It is displayed in the SERPs and you should select it as carefully as the title-tag.

Important aspects of the description-tag:
- Give every page of your website its own description and don’t use one description for the whole website.
- The description -tag is one of the few meta-tags that still positively influences your website’s ranking, so its good to use your most important keywords in it.
- It should contain not more than around 25-30 words.
- Think of it as a short ad copy, because that’s basically what users see on the SERPs.

<meta name=”robots” content=”” />
The robots-tag is used to tell the search engines (e.g. spiders or robots) what they shall do with your website. Possible entries are index, follow, noindex and nofollow “ whereas index/noindex tells the search engine whether to index the page or not noindex/nofollow tells them to follow the links or not.

The meta tag section of Guardian newspaper is shown below:

<HEAD>

<TITLE>www.ngrguardiannews.com – Guardian Newspapers</TITLE>

<META CONTENT=”The Guardian Newspapaers Website”>

<META CONTENT=”The Guardian,Agro Care, Appointments, Arts, Insurance, Capital Market,

Compulife, Cutting edge, Editorial, Opinion, Education, Energy, Focus,

Record, Golf weekly, Home, Property, Ibru-Centre, Junior Guardian,

Lifestyle, Maritime, Metro, Money watch, Moneyline, News, Obituary,

Obituary passage, Policy, Politics, Politics and People, Science, Technology,

Sports, Sunday Magazine, Weekend, Foreign, The Metro Section, Business,

Business Guardian, Vacancies, Law, Labour, World Reports”>

<META CONTENT=”http://www.guardiannewsngr.com”>

<link rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”/css/stylesheet.css” rel=”stylesheet”>

</HEAD>

(4) Headlines & text decoration

Headlines shouldn’t only be used to structure your content and keep it easy to read, but also for SEO reasons. Search engines tend to give headlines between <h1></h1>¦<h3></h3> tags more relevancy – <h1> being the most relevant headline.

Everything of course with an eye on your defined keywords and phrases.

(5) TITLE- and ALT  Attributes

Title- and alt – attributes are used to describe text-links and images. Its not only for search engine  reasons you should use them, but also for accessibility. They are shown if you move the mouse over links and images. Besides, the alt-attribute is shown if the image isn’t (yet) loaded.

(6) Keep it up-to-date

Search engines always want new content, so feed them! Not only your website will grow automatically if you always add something to it, but also search engines tend to spider your website more often if they always find something new.

THE UNIVERSITY OF LAGOS WEBSITE

<!DOCTYPE HTML PUBLIC “-//W3C//DTD HTML 4.01 Transitional//EN”>

<html xmlns=”http://www.w3.org/1999/xhtml”>

<html xmlns=”http://www.w3.org/1999/xhtml”>

<head>

<title>University of Lagos, Nigeria</title>

 <LINK REL=”SHORTCUT ICON” rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”../images/unilaglogo.ico”>

<SCRIPT src=”scripts/main.js”type=”text/javascript”></SCRIPT>

<meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″>

<style>

<!–

.style1 {           font-size: 10px;

            font-family: Verdana, Arial, Helvetica, sans-serif;

            color: #FFFFFF;}

–> </style>

 <script>

<!–

function MM_jumpMenu(targ,selObj,restore){ //v3.0

  eval(targ+”.location=’”+selObj.options[selObj.selectedIndex].value+”‘”);

  if (restore) selObj.selectedIndex=0;

}

//–>

</script>

</head>

<body>

<DIV style=”visibility:hidden;position:absolute;z-index:1000;top:-100″></DIV>

<SCRIPT src=”scripts/style.js”></SCRIPT>

<table width=”770″ border=”0″ align=”center” cellpadding=”0″ cellspacing=”0″ bgcolor=”#FFFFFF”>

  <tr>

By looking at this code we can identify the following problems immediately:

No header tags No keywords in meta tag

 1.2       Off Page Optimization

 Properly planned off page optimization will make the difference between your website ranking #900, and ranking #1 on Google.

 Offpage optimization basically consists of all of the ranking factors that are NOT located on your webpage, that the search engines look at when ranking a website. These include:

 Which websites link to you

The number of websites linking to you The Google of the website linking to you The page title of the website linking to you The anchor text used in the link linking to you The number and type of links linking to the website that’s linking to you. The number of outbound links on the website that is linking to you The total number of links on the website that is linking to you Whether or not the websites linking to you are deemed by Google as an authority website. The IP Address of the websites linking to you.

 For example, in order to optimize a website for the keyword “weight loss stories”, we need to analyze the off page optimization techniques of the top 10 ranked websites for our keyword.

 Which websites link to them

In order to do this, we’ll go to Google and enter the following into the search box:

link:www.diet-i.com

This will bring back a list of websites that back have a link pointing to www.diet-i.com. These are www.diet-i.com’s link partners. You’ll notice that Google says there are about 35 webpages linking to diet.com at the time of this report. Now that we have the list of websites, we’ll need to analyze the quality of these websites in great detail.

 The Number of Websites linking to them

Google shows that there are about 35 websites linking to them.

The Google Page Rank of the websites

If we click on one of the webpages listed above like ucsj.edu: we’ll see that the Page Rank of this page is 3.

 The page title of the website linking to them

We’ll note that the page title of this webpage is “Dollar for Pound – Giving Customized Common Sense Care to Prevent Heart Attack, Stroke and Hear”

 The number and type of links linking to the website that’s linking to them

Next we need to find the number of webpages linking to the page linking to diet-i.com. We’ll go to Google and enter: link: www.dollarsfordieting.com to see how many

webpages link to the main domain that our link is located on.

  Note that Google says there are 3 webpages linking to www.dollarsfordieting.com

Whether or not the websites linking to them are deemed by Google as an authority website

The idea behind this is that Google views websites that are ranked high in the search engines AND contain lots of content AND have high Page Rank’s to be authority websites.

 The IP Address of the webpages linking to them.

To do this we’ll need to use some type of program that will tell us the IP Address of this webpage linking to www.diet-i.com. A good tool for doing this is found on the internet.

Once we have finished with www.dollarsfordieting.com, we will want to move on to the next “link partner” on the list below, and do the exact same thing with this one. A  useful software program called SEO Elite can be used for automating the processes above thereby saving time.

1.3  SEO Elite

When you launch the software, you are taken to a New Project window.

 Fill the form as shown below and click OK

 What SEO Elite will do is analyze ALL of the offpage ranking factors that  mentioned above.

Again, these things include:

Which websites link to them The number of websites linking to them The Google of the website linking to them The page title of the website linking to them The anchor text used in the link linking to them The number and type of links linking to the website that’s linking to them The number of outbound links on the website that is linking to them The total number of links on the website that is linking to them Whether or not the websites linking to them are deemed by Google as an authority website. The IP Address of the webpage linking to them

It will show you everything they’re doing to rank well and will make it extremely easy for you to duplicate on your own website.

 Once is finished processing, we can click over to the report view tab as shown

below.

 If we look at the IP address column, you will see lots of IP addresses.

Google favors websites that have many links located on different IP Addresses.

 If you think about it, it makes sense that Google gives priority to websites that have links on many IP Addresses rather than many links all on the same IP Address. This helps eliminate the possibility of people controlling the search engines. If Google didn’t look at IP Addresses, I could simply create 1 website with thousands of pages and link to another 1 of my websites from all of these pages. I would then have thousands of links pointing to my website, which would probably result in a #1 ranking…

 As we scroll over, if you click the “IP Address” column heading to

sort the column, we’ll notice that diet-i.com also has many links from different IP Addresses. That is also a big plus for them.

 Next, we’ll look at the column titled Page Rank.

If we click the Page Rank column heading, it will sort the column for us. You can immediately see that diet-i.com has 1 link from a Page Rank 5 website and several from Page rank 4 websites. This is good, in that it will raise diet-i.com’s Page Rank and ultimately their ranking.

Note: When you get a website with a high Page Rank to link to your website, it will increase your page rank more than if a lower page rank website were to link to you

 If we click on the column heading titled “Anchor Text”, it will sort the column in descending order. You can see that the 2 words that are found the most often in diet-i.com’s backlink anchor text are the words “diet” and “information”.

98.5% of the overall backlinks pointing to diet-i.com contain the word “diet” and 85.6% of the backlinks contain the word “information”. Also listed is the total number of links containing each of these words. This is just another way of showing you why diet-i.com is outranking their competitors.

 1.4       Getting a No 1 Ranking for a Keyword

 While onpage optimization is still something you should do, it’s NOT what will get you high search engine rankings. It’s the offpage optimization factors that will. Who links to you and how they do it.

 Now that we know who links to diet-i.com (The #1 ranked website) and how they’re doing it, we can begin to copy what they’re doing. The goal here is to contact the websites that link to diet-i.com and copy the exact linking strategy they’re using to get a #1 ranking.

 We could do the one of the following:

We could go to Google and enter: link:www.diet-i.com which would give us the

list of websites that link to them.

1.  Once we have that list, you could click on each website. Search their website to

find a contact email address Open up your email program (Outlook or whatever email client you use) Write out a link request to them asking them if they would link to your website in return for you linking to their website.

 2.  We could use SEO Elite to do this automatically…

 Open up SEO Elite

Select Radio button 2 Select to find link partners by domain name. Enter www.diet-i.com into the textbox Select Google from the search engine list Click Ok

There’s an easy way to identify the PageRank™ of a website, and that’s to install the Google Toolbar.
PageRank is a measure of the importance of a webpage based on the number of links to that page from other websites.
The process of getting a website ranked high in search engines is known as backlinks.
This is a very important and deciding factor for a websites popularity and success.If your website gets more votes or links from different websites, the ranking of your website will fare better.

How to build links?

There are a lot of different ways to build links to your website from other websites:

Fishing with LinkBait Reciprocal Link Exchange News Article Submission Forum Posting Directory Placement

There are a range of websites around, which exist simply as directories with categories of links pointing to other websites. The directory submission technique on the search engines is one of the widely used and reliable techniques to attain business. Truly, these tricks work in the favour of your company giving you the required visibility and traffic. Tactics like blogging, forum posting, social bookmarking, article writing and press releases are some of the widest applied tools to generate traffic by the SEO’s.

This is a good way to build some fast, relevant links. Link building has a key role in higher search engine placement and generating good traffic on a website. If you are looking for a link building company (Directory Submission Service), which could help you in getting quality links, then DIRECTORYUM is one of the best human edited general web directory.

They have limited offer which include minimum 50 search engine submission free of charge.

Links are the currency of the Web, so it is important to have a plan in place to improve the number and quality of the links to your site from the outside. That is the idea behind link building.

Getting traffic to your website is one of the most important things that you can do to make sure that your online business is as successful and profitable as it can possibly be.
Generating massive amounts of traffic to your website is virtually a promise that your business will grow and be profitable also.

While there are numerous ways to generate more traffic to your website, one of the best ways to accomplish this goal is by submitting your website to a deep links directory.

Not only will you generate more traffic, but you will likely increase your search engine rankings as well.
The process of getting a website ranked high in search engines is known as backlinks.
This is a very important and deciding factor for a websites popularity and success.

If your website gets more votes or links from different websites, the ranking of your website will fare better.

Link Building is the most important if you want promote your website.
Building the link popularity is the most important thing in the life of any website.
Google values one way link building and an effort must be made to build it.

Building backlinks is not what it used to be.

Most of us are familiar with link exchange, directory submission, social bookmarking, article submission, etc as methods of building backlinks.
There are so many other ways to build backlinks that most average website owners are not familiar with.

An SEO company or a link building service provider would be armed with all the bells and whistles to build the required backlinks for your site in a way that would be deemed valuable to Google and other major search engines.

Don’t spend countless number of hours chasing only a few backlinks and wait for months checking your site not getting ranked or getting any traffic. Make a right decision now and hire a link building service provider who can get you ranked fast. Faster you rank, faster you start getting traffic and start making money.

Service helps to increase SERPs and bondage of trust in Search Engines. It is simple to understand that, the more you submit – the best quality back links you will get and it is obvious that better the quality of your back links the higher your search engine ranking would be. Therefore Deep Linking should be SEO friendly.

Link building has a key role in higher search engine placement and generating good traffic on a website. If you are looking for a link building company (Directory Submission Service), which could help you in getting quality links, then DIRECTORYUM is one of the best human edited general web directory.

They have limited offer which include minimum 50 search engine submission free of charge.

As we see search engines focusing more of their attention on quality and relevant links, many clients (and SEO experts) have developed cold feet as to the usefulness and ROI from targeting PR 0 sites in the link building campaigns.

Link building as we know is tedious, and the effort to source links is time consuming, so should one take time going after the PR 0 website’s, which may or may not pass on any link power back to us. So is this time wasted, or well spent?

A fact – All websites start with PR 0, and eventually some grow to become authoritative sources with PR 6 and above. Is it easier to get a link from a PR 0 site or a PR 8 site? You don’t need a SEO Expert to answer that question.

Another fact is that 80 percent of the PR 0 sites may close down in near future. But the remaining sites if they can survive would get some Page Rank (PR) over time, whether they do SEO or not.

So the challenge is in finding PR 0 websites that are relevant to your business/industry and which have the potential to grow into PR 4 above sites in the future.

It is something like buying shares of a company when it got incubated. Imagine if you had brought some Google stocks when they had just started. What would they be worth right now?
In the same way some PR 0 links could become invaluable in the future, and these links will be impossible for your competitor to replicate at that time.

To target such links one needs a long term vision and commitment as the value of this activity appreciates over time and it’s advised that impatient people should avoid this strategy.

With life or with SEO, a long term vision and a fine balance is what works best for me! It’s up to you to decide what works best for you

The term “link building” is becoming a common word in online marketing strategies because it directly relates to how popular your website is. But what exactly is “link building”?

Understanding link building

Link building is one tactic that website owners discovered as a way to get their websites to appear in the top results of search engines. The method by which search engines, such as Google, qualify websites was based on their web page rankings, in other words, it’s basically a question of website popularity. In early years, search engines determined this position by the number of “keywords” they have on their website, either on the text itself, the title, etc., which is basically any and all elements on the page.

Naturally, web programmers for the search engines figured out that website owners found a loophole in the existing system and were cramming way too many keywords into their web pages. They then designed the search engines to determine the quality of the website based on the number of links from external websites. Their thinking was, this website must be good or informative which is why many people are providing a link to it.

Theoretically, it was sound in principle. Unfortunately, as with any other good intention, this condition was also abused. Website owners found a way to acquire and set links towards their websites by listing themselves in link farms. Link farms are basically websites with nothing but links to other websites.

Thus, search engines got another overhaul and up to date, this is how they determine the quality of websites – they assigned a quality factor to the links pointing to your websites. Meaning it wasn’t in the number of links that your page has been referred to but in whether these links also have a high quality rating that will enable your website to be in the top pages of the search engines.

How to maximize link building in order to get high web page rankings?

Now that you have a basic comprehension of how link building was developed, what are the things that you need to do to initiate good links to raise your web page ranking?

First, you need to understand the different type of links at your disposal. There are (a) one-way links: inbound and outbound links and (b) two-way links: reciprocal links. Inbound links are those pointing to your website from other websites. This was the original intention of the search engine developers based on the concept that if someone likes your site, they’ll refer or recommend it to others. As such, they get more quality points and are highly recommended if you want to increase your web page ranking. Outbound links are those that you as a website owner point to a website other than yours. It may not increase your link popularity but neither will it decrease it. Reciprocal links, as the name suggests, is a two-way link. You can point to a different website at the same time expecting that website to point to yours. This will be to your advantage if the link pointing to yours has a high quality ranking.

The key is getting links from websites with high quality ranks. Also, getting listed in well-known directories, like Yahoo, is always a plus.

Second, you need to continue to offer creative, interesting and informative content to keep readers coming back for more. If they like your site, you don’t even need to ask them to create a link to your site, they’ll do it of their own volition.

Third, take advantage of your networks, like suppliers or customers. A good relationship with them will always ensure reciprocity with good links as well. You can always create new networks when you come across websites that you yourself find relevant to your business or personal life. You may choose to email the website owner and request a link from their site to yours. Some times, they may expect a reciprocal link, other times none is required. It will also be good if you ask them to visit your website prior to making their decision to know that you are above board with your request.

Who needs it?

If you want qualified traffic to your website, you’ll invest in a link building strategy. The higher your quality of links is, the better page ranking results you’ll get. It means that your website will always be on the first page of search results if you have a high-ranking web page. It usually implies a certain sense of trust in your website and therefore in your products and services as well if you have a lot of quality inbound links to your website. Be aware though that link building is a time-consuming process and its effects may not be seen and felt immediately. Nevertheless, if you persevere and take action based on what was mentioned earlier then expect to see results and a guaranteed increase in traffic in your website.