What Is Google Real-Time Search? Why Is It Important For Brands?

admin    Google     Brands, Google, Important, RealTime, Search

Google Real-Time search uses the publishing technologies of platforms such as Twitter, Facebook, Yahoo Answers and blogging to populate Google’s search results.

Does this mean my Facebook status updates and latest Tweets could end up the first page of search results within Google?

The answer is yes. Hot or trending topics seem to trigger this effect automatically. Right now if you tweet about Tiger Woods there is a chance your twitter post could be streamed on the front page of Google’s real-time search results for “Tiger Woods.”

At the same time, we have noticed that only popular or trending topics seem to stream automatically on the first page of Google’s search results. A search for “Agency Creative” did not bring up any streaming tweets or status updates, but when we filtered all results to “latest” we found a blog post of ours that had only been published for 23 minutes.

Why does Google want people to know what I am blogging about?

Google is not the only company interested in the average person’s opinions. CNN has been using iReporters for some time now. CNN’s iReporters are every-day people who write and submit stories to CNN.com. CNN then reads through the stories and features stories they feel are relevant on their Web sit..

Brands also care what the average person’s opinion is when it relates to their industry. There are countless brands that have been using social media to see what consumers are saying about them. Google is making it easier for these brands by aggregating social media search results onto one page. 

What does this mean for brands?

People have been having conversations within social media about brands for years. Google has now made these conversations transparent and readily available to any person who uses the right keyword or phrase within Google’s search.

As a brand, it is very important to address consumers who talk about your company within social media. If done right, your brand’s participation in social media will have a positive result when compared to your brand’s silence in social media.

Interested to see what people are saying about your brand? Go to Google’s home page right now and do a search. If your brand is not a trending topic on the first page of search resluts, click “show options” and then “latest.”

Confused? Watch this video to see it in action.

Taking A Look At Two Popular Brands Portable Satellite Radio Options

admin    Google's Nexus One     Brands, Look, Options, Popular, Portable, Radio, Satellite, Taking

Portable satellite radio is the latest music trend, combining your MP3 collection with the ability to hear new music via Sirius or XM Radio. You’ll find that many of the portable ones are unique, sleek and more functional than an iPod. Many people like the versatility of a portable satellite radio since they can use it in the home, office or car, with minimal installation requirements.

Your best bet for Sirius brand is the Sirius S50 Radio (with car kit), which allows you to save your favorite channels and 50 hours of music, replay songs, import playlists, get game alerts, listen to six hours of music per charge and access traffic reports. It also comes with everything you need to listen to your subscription in the car.

The Stiletto 1 or Stiletto 2 portable satellite radio offers the most stylish new design. The only difference between the two is that the second model is slightly slimmer, lighter and has longer battery life.

Both will record up to 100 hours of radio programming, bookmark 10 hours of music at the touch of a button, store your MP3s on 2 GB of space, allow an hour’s worth of replay and provide personalized sports alerts. The Stiletto 1 usually runs for $199 and the Stiletto 2 is $329, but you can often find sales.

If you’re thinking about XM brand, there are some amazing options. The Pink Pioneer Inno offers: 50 hours of storage, sports and news tickers, one touch recording, artist and tune select features, MP3 storage and play. While girls may prefer the Pink Pioneer, guys can get excited about the gray Pioneer Inno or the Samsung Helix, which has all the same features.

Both of the Innos can also play Audible audio books as well! The Nexus has a little less storage space and lacks the bells and whistles (like sports and news updates), but it will get the job done for $129 full price or $70 on sale. Your Nexus will come complete with a mini-tuner, home stand and antenna, power adapter, RC cable, USB cable, rechargeable battery, earbuds, Napster CD, belt clip and remote.

Portable satellite radio is great for exercising, walking to class, plugging into your car and bringing your subscription to the office. XM brand offers live breaking news, while Sirius brand can give sports fans Game Alerts – which is a really neat feature that your iPod doesn’t currently have! Get the most out of your Sirius or XM subscription with a portable device that goes where you go.