SEM Gorilla – Search Engine Marketing Book

admin    SEM     Book, Engine, Gorilla, Marketing, Search

Randy Zlobec’s new search engine marketing book, SEM Gorilla, is about to be released and folks are already lining up to be notified. This isn’t surprising. The pre-sales information and the credibility of the author suggest that finally, a search engine optimization book (and much more) has been written that can take us all the way from initial website creation through to implementing search engine marketing strategies and making desired sales.

Most books on search engine marketing focus on either search engine optimization or pay-per-click strategies. They don’t get into website creation at all. SEM Gorilla is more than a search engine optimization book. It discusses the basics of designing and creating a search engine friendly website from scratch and then putting effective strategies in place that will attract search engine traffic.

SEM Gorilla explains the principles of search engine marketing simply and comprehensively so that anyone can understand them. It is a practical step-by-step search engine marketing guide that is easy to follow. This search engine optimization book is not another of those complex theoretical tomes nor is it a source of irrelevant or erroneous advice designed to simply make its author rich.

Randy Zlobec has discovered the search engine marketing formula for success. He says, “I don’t believe in vague theories or anything like that. I believe in starting from the beginning and walking the reader right through the entire SEM process from beginning to end using only white hat marketing so that the site is set up correctly.”

SEM Gorilla is the culmination of over eleven years of experience creating and marketing websites to maximize success. From small family businesses to large corporations, Randy has created new websites or transformed struggling ones into profitable ventures. He decided to write SEM Gorilla which goes beyond the scope of a typical search engine optimization book to cover all aspects of search engine marketing, so that you can do the same thing yourself. Even if you don’t want to implement your own search engine marketing strategies, Zlobec will tell you how to choose a competent SEO advisor to do it for you.

SEM Gorilla has its own website http://www.semgorilla.com where you can find free resources to help you with search engine marketing such as a free ebook , free lessons in search engine optimization, and other helpful advice. You can sign up on the website to be notified when SEM Gorilla is published.

SEM Gorilla is not just another search engine optimization book. It is written in a readable style that takes the reader through the SEM process in logical steps. If you’ve been burnt in the past, spending good money on poor quality information that amounts to nothing more than thinly veiled self promotion, then Zlobec’s book will be a breath of fresh air. Not only will you be a wiser person for having read it, if you follow the advice, you’ll be on the pathway to wealth.

Promote Your Book On Twitter In 10 Minutes A Day

admin    Twitter     Book, Minutes, Promote, Twitter

If you’re marketing your books online, then you’ve probably heard of Twitter. It was all the rage last year in social media, and millions of people have joined this micro-blogging community. Maybe you even started a profile page and sent out a tweet or two. If so, that’s great. And if you’ve been avoiding it for one reason or another, it might be time to try it out.

Why? With millions of people tweeting every day, it’s a huge source of potential readers for your book. It’s easy to get followers and it’s a great way to interact with your reading audience. But one of the main excuses I hear about why people aren’t on Twitter-or they aren’t using it fully-is that it’s so time consuming.  Well, it can be. But not if you try the following tips.

Automate Your Tweets
With so many people on Twitter, you need a lot of tweets per day to really maximize your exposure. But you don’t want to spend all day tweeting. Automation is the answer. You can use the following tools to tweet on your behalf.

Hoot Suite: This program allows you to schedule tweets ahead of time. So once a month, you can go into your Hoot Suite account and set it up to tweet several times a day for you. You have to enter each tweet and schedule them one at a time, which can be tedious, but it’s worth getting several days of tweets out of the way at one time. I use this tool especially when I’m announcing a teleseminar or other event that’s scheduled on my calendar.

Social Oomph: This tool also allows you to schedule tweets for later, but the true beauty of Social Oomph is that you can set it to send all your new followers a welcome message. This saves time contacting everyone who follows you, and allows you to start building a relationship with them right away.

Twitter Feed: This tool allows you to link your blog or any other RSS feed to your Twitter account. This means any time you update your blog, a tweet is automatically sent out. You only have to set this up once, and then it works automatically. And it’s a great way to get new eyes on your blog posts.

Make Tweeting Easy
You can only automate so much of your Twitter activity. You’ll also have to check in periodically through the day to communicate with people and send out the more personal tweets, like what you’re working on that day or what you’re excited about. The key to getting it down to ten minutes or less is making it super easy to tweet. Here are a few tips.

Link Your Twitter Account to Your Cell Phone: When your cell phone is linked to your Twitter account, you can take advantage of spare minutes in your day, like when you’re waiting in line or stuck in traffic, to post updates. When you sign up for a Twitter account, you’ll be asked if you want to use your phone with it. And they’ll give you the steps for setting everything up.

Use a Desktop Twitter Manager, Like Tweet Deck: Tweet Deck is a free program that you can download to your computer and use to see everything that’s happening on Twitter in one place. It has a column for the live feed, a column that shows everyone who’s mentioned you, and a column for all the direct messages you receive. This makes the all-important social interaction easy.

Send Quality Tweets
If you want people to respond to you and follow you, then you need to keep them interested. Plus quality tweets will maximize the time you do spend on this social media site. I’ve heard a few different formulas from different Twitter experts, but basically you want a daily mix of tweets that include:

Giving away good information that will interest people in your target audience, such as links to your blog posts, tips, interesting quotes, links to other people’s blog posts, links to articles, etc. This should be the bulk of your Twitter activity-and these are the easiest types of tweets to automate, by the way.

Being nice to people by complimenting them, retweeting their tweets, engaging in conversation, responding to their questions, etc. This is what you do when you check in with your mentions and direct messages.

Being real. Social media is all about being approachable. So once or twice a day, check in with what you’re working on, what’s bugging you, what delicious restaurant you ate lunch at, something funny you found on the web, or what’s going on in your life. Let your followers know the real you, even if you don’t think it’s interesting.

Asking for a sale. The whole point of your Twitter participation is selling books, right? Well, then, at some point you need to ask folks to buy your book. However, you can’t blatantly promote your book all the time (maybe once or twice a day if you have ten-fifteen other tweets going out), and you can’t just come right out and ask people to buy. Try tweeting about some tip from your book and link to a sales page, making it informational as well as subtly promotional.

Tweeting Your Way to Book Sales
Twitter is too big to ignore-especially if you’re marketing your book online. It’s a great, free way to get traffic to your site and find a reading audience. But no one wants to spend all day tweeting. When you use these tips for automating, simplifying, and maximizing your Twitter time, you can reap all the benefits from this using this social media site in ten minutes a day or less!

What Are Some Marketing Methods For Promoting My Nonfiction Book?

admin    Twitter     Book, Marketing, Methods, Nonfiction, promoting, Some

My book is nonfiction and is probably considered a “how to” book. I need to come up with promotion and marketing ideas…things I’ll do to get the book “out there” when it is published. I have come up with a few obvious ones: facebook, myspace, twitter, personal e-mails, word-of-mouth, and some local appearances. What else is there that is relatively inexpensive? Any suggestions are welcome. Thank you!

Google Reaches Agreement for Book Search

admin    Google     Agreement, Book, Google, Reaches, Search

Google has reached an agreement with the Authors Guild and the Association of American Publishers (AAP), which represented a broad class of authors and publishers to expand online access to in-copyright books and other written materials in the U.S. The publications will come from the library collections participating in Google Book Search.

The agreement was reached after two years of negotiations. The deal includes Google dishing out $125 million to establish the Book Rights Registry, which would resolve an existing class action lawsuit brought by the groups.

If the court approves, the agreement allows:

* More Access to Out-of-Print Books — Generating greater exposure for millions of in-copyright works, including hard-to-find out-of-print books, by enabling readers in the U.S. to search these works and preview them online

* Additional Ways to Purchase Copyrighted Books — Building off publishers’ and authors’ current efforts and further expanding the electronic market for copyrighted books in the U.S., by offering users the ability to purchase online access to many in-copyright books

* Institutional Subscriptions to Millions of Books Online –Offering a means for U.S. colleges, universities and other organizations to obtain subscriptions for online access to collections from some of the world’s most renowned libraries

* Free Access From U.S. Libraries — Providing free, full-text, online viewing of millions of out-of-print books at designated computers in U.S. public and university libraries

* Compensation to Authors and Publishers and Control Over Access to Their Works — Distributing payments earned from online access provided by Google and, prospectively, from similar programs that may be established by other providers, through a newly created independent, not-for-profit Book Rights Registry that will also locate rightsholders, collect and maintain accurate rightsholder information, and provide a way for rightsholders to request inclusion in or exclusion from the project.

“Google’s mission is to organize the world’s information and make it universally accessible and useful. Today, together with the authors, publishers, and libraries, we have been able to make a great leap in this endeavor,” said Sergey Brin, co-founder & president of technology at Google. “While this agreement is a real win-win for all of us, the real victors are all the readers. The tremendous wealth of knowledge that lies within the books of the world will now be at their

fingertips.”