Best SEO Tips For Small Business

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Best SEO Tips For Small Business

Search engine optimisation is something that all business owners with a website need to be aware of. If you’ve got a site and want to drive relevant traffic to that site, you need to know what to do to help the search engines get a good understanding of your business, so they can rank it for the terms you feel are most suitable for visitors. It’s not about tricking the search engines, or trying to boost traffic numbers in general. You need to see an increase in relevant traffic to you site (10 relevant visitors are far better than 1000 non relevant visitors, who leave your site straight away), and Google wants to provide searchers with a list of high quality sites, relevant to their search query.

1. Research your keywords: Make sure that you know what people type into Google and the other search engines when looking for your products or services. Research into how competitive these phrases are – are there any phrases that are relevant, but aren’t quite so competitive? These are more likely to give you the results you want. Also think about plurals and synonyms.

2. Make sure each single page on your site has a unique title tag. If you’ve done your keyword research, you should also aim to use keyword/phrases in the title tag too.

3. Additionally, make sure that all the meta descriptions for each page are unique too. Since the search engines mostly show the title and description of a page in the search results, make sure your descriptions correlates to your title, includes keywords, and has some kind of call to action that persuades the searcher to click on your link rather than the result above or below you.

4. Using your keywords and phrases, look at the headers within your pages. Headers tags are like the headlines of a newspaper – your H1 header should contain your primary keyphrases, with any H2 headers containing your secondary phrases.

5. Look at your copy- does this contain keyphrases? Make sure you don’t keyword stuff your copy though – aim for about a 3% ratio of keywords to copy. The content of your site should be written with your visitors in mind first, SEO second, so make sure it still makes sense and adds value.

6. Analyse your website structure. Do you have a lot of deep pages, hidden within subfolder after subfolder? Aim to keep the architecture of your site nice and flat – you don’t want to make it difficult for search engines or visitors to find content. Try and keep everything within two clicks of the homepage.

7. Going back to content – how fresh is the content on your site? Google and the other search engines love new and unique content. So try and update your website on a regular basis. This could be through a blog, press releases, or new product pages. Just keep it fresh – no one likes anything stale!

8. Linking…. oh linking, everyone is always going on about the number links to your site…why? Because it’s important! Each link is like a vote of confidence in your site, so the more you have (from reputable, high quality sites), the better. Building the number of quality links to your site takes time. Register with industry directories, local directories, become active in social media, make the most of social bookmarking, create amazing relevant content that people will want to link to, create articles and post them out to article sites, comment in forums… there’s so many activities you can do to increase the number of links to your site. It’s an investment – in time and sometimes money, but it’s worth it.

9. Register with Google Webmaster and submit your xml sitemap. This is an xml file includes all the pages of your website in a way that makes it easy for Google to reference and index. Google Webmaster will also tell you if there are any errors with your site, what some popular keywords are surrounding your site, some of the links pointing to your site and more.

10. Register with Google Analytics and start using it on a regular basis to monitor your site. Google Analytics is a free peice of software that enables you to track all the activity on your site. It’s actually a bit scary the amount of information it can give you. But for a small business owner, or marketing professional, it’s an invaluable tool that can help you improve your website performance and growth.

This is just the tip of the SEO iceberg – there’s so much to SEO and it’s constantly changing and evolving. At the end of the day though, it’s all about creating a quality website, adding regular quality content and being active in the world wide web. It’s not rocket science, but it does take time.

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Locating the Best SEO Company Your Website Needs for Top Ranking

admin    SEO     Best, Company, Locating, Needs, Ranking, Website

Locating the Best SEO Company Your Website Needs for Top Ranking

Locating the best SEO Company which can help your website attain top ranking in search engines is a tough job. You need to know some parameters of the SEO Company, some basic facts and figures, and the commitment of the firm’s effort before deciding on the firm.

An ideal SEO Company would be able to show results decisively. For instance, you can easily find out whether the SEO team has been able to generate traffic, convert most of the surfers to customers, build enough link popularity, boost sales, leads, and identify the tricks and tips to make a website stick on its top ranking for months together.

But, how would you locate this remarkably effective SEO Company?  Here are some aspects to judge before you can spot an efficient SEO team.

Achievements by the SEO Firm

The results would show how effective an SEO Company has been for its clients. Testimonials from the clients, portfolio check ups, and reviews of the SEO Company in social networking sites are useful ways to identify the best SEO Company for your website.

You can check the optimized websites and judge whether the results are true or not. Don’t forget to note the variety of websites tweaked by the SEO Company. How has the client websites ranked in search engines? What do the testimonials say? Can you pick the important positive points of the SEO Company? — Or, the websites don’t really have anything special about them. Answering these questions would help you find out the correct SEO Company for your business.

Own Ranking Formulae

SEO Company should ideally have a good team to work on the client websites. However, the best way it can showcase its optimization expertise is to make its own website SEO-savvy. When the site is ranked top and has won prestige, brand identity, and community, you can be sure that they SEO Company is also capable of doing the same for your website.

Old is Gold

SEO is not a new concept. It also takes a long time to show the results. Identify an SEO Company that has stayed in business for a long time and has valuable results to show. The main idea is to avoid fly-by-the-night firms which are there only to fleece money from you.

An SEO Company which has stayed in business would explicitly state the work it can do, results it can achieve, and the remuneration it needs for those tasks.

Duration of the SEO Work

SEO requires time and effort. It also requires a lot of monitoring, further tweaking, reporting, analyses, and social networking to be successful. In fact, SEO is an ongoing effort and constant updates needs to be integrated to the client site to keep it retain the top ranking.

As a result, most SEO Company offers a long-time optimization policy. The remuneration can either be project-wise, result-wise, or task-wise. In short, a good SEO Company official would be able to specify the exact tasks it would offer for the corresponding fees. It would also show you the results analytically over the period of time to help your website attain and retain top ranking.

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What Kind Of Websites Get Listed in Google The Best

admin    Google Optimization     Best, Google, Kind, listed, Websites

What Kind Of Websites Get Listed in Google The Best

Any website can get listed in google but there are some websites that have been known to get there faster than others. Google does tend to treat some websites better that a conventional website. So the best thing to do when you put together your marketing strategy is to use a combination of all of these different types of sites to get your site listed on google.

The most well know and simplest type of website is a wordpress blog. Wordpress is a free plat form that you can use a long with most hosting services to setup a website or blog very fast. It’s also used by a lot of people because it is very easy to post content to the site in the form of a blog post or article and its easy to design. This is the type of site that can be used to promote your main site. Or you can just create your main site using wordpress to make it easier. Google ranks these types of sites quicker for some reason. So as long as there is not a lot of competition, a wordpress blog will get listed on google easier.

Another type of website that gets listed better then most are Web 2.0 websites. A Web 2.0 site is a site that has user bases content. User based content is basically content that is provided by the visitors of the website. Wordpress.com can actually be thought of as a Web 2.0 site because anyone can sign up at there site and set up a wordpress blog. Blogs are the most common types of Web 2.0 sites but there are a ton of others.

When you create a Web 2.0 site your site can carry a lot of weight in googles eyes because most of the main Web 2.0 sites have very high page rank. One of the most used Web 2.0 sites is Squidoo.com Google was loving squidoo pages and would rank them very quickly but that has kind of changed now. There are a ton of others that are out there that you can used though like Wetpaint.com, Zimbio.com and lot of others. Just do a google search for Web 2.0 sites and you can find lots of them.

The last type of site I’m going to share with you is called a Social Bookmarking site. These are sites that are much like Web 2.0 sites but they are basically a place where users will post a site that they like and want to share with other people. They will allow you to rank a site and basically tell everyone how cool you think the site is. The most popular sites are Digg.com and Propeller.com

The best way to get listed on google is to use a combination of all of these sites to create backlinks get the word out about your site. There are more sites that I didn’t mention but you can find out more useful information by visiting my blog at http://HowToGetListedOnGoogle.com

I hope this article helped you out, I have more free articles and videos on my blog at http://HowToGetListedOnGoogle.com I also have a quick FREE VIDEO that Reveals the #1 Secret to Getting On The First Page Of Google Within 24 Hours Guaranteed. Got to http://RapidGoogleListing.com

How to Target the Best Internet Advertising Search Engine Optimization Handbook?

admin    Google Optimization     Advertising, Best, Engine, Handbook, internet, Optimization, Search, Target

How to Target the Best Internet Advertising Search Engine Optimization Handbook?

Do you know what the first step to improve your ranking is? If you said “a proper search engine marketing book”, then you did it right

As a matter of fact, internet surfers use Google to find their potential providers in case they plan to buy something online. Furthermore, real and trusted statistics show that around 60% of the organic traffic comes from Google.

In case you have no idea what the definition of organic traffic is, it is the non-sponsored results that appear on Google as a response to any search query typed by the internet surfers. It is free of charge and Google does not charge you for this service.

Hence, it makes sense to invest time and energy in learning search engine ranking optimization with the aid of ethical methods to finally see your website on Google’s first page.

To this end, it is really needed to select an outstanding company that provides well designed search engine marketing book.

And the motivation behind writing this article is to help in your choosing process. So, discover now 5 reasonable checks to consider when you plan to buy your next SEO handbook.

1. Check their achievements.

It seems to be a clear point to check but around 90% of the beginners overlook one of the most important points. As soon as they see that the owner of this search engine marketing book has a top position on Google’s first page for certain keywords, they buy from him.

Stop! Do not be excited by an achievement that it is not that impressive. Do not forget to check how high or low the competition of these keyword is.

It is relatively easy and does not show high credibility to be on Google’s first page for a keyword that does not suffer from high competition.

To check this in a wise way, type these targeted keywords in quotes and let Google tell you how many other websites are optimized for the same keywords. If the results are approximately thousands of websites that are optimized for the same keyword, then it should be fine.

2. Never forget to check their page rank on Google.

You do not need to hear from everybody talking about search engine ranking optimization, but you should learn from a real expert. It makes sense, right?

Therefore, do not forget to check their page rank as I have personally experienced several companies that offer SEO services and they have 0 page rank on Google.

Usually, a good page rank starts from 2 and it can be till 4. In case the owner of a search engine marketing book has a website of page rank higher than 4, I would really trust him enough to get his product.

However, do not assign high value to this factor more than it should be. It is just a sole factor among other important factors. You should know how to check site page rank, and on the way to do so, install Google tool bar that fits to your browser.

3. Do not forget to see when they registered their domain.

We have to admit that a lot of companies are working around with very decent offers and discounts and few months later, they will disappear.

Therefore, the risk to be cheated by an internet scam is minimized when you deal with a company that enjoys a famous name in the market.

Based on my past lessons learned in handling a lot of deals with search engine optimization (SEO) consulting, I believe that if a company succeeded to stand alone in our competitive niche for 3-5 years, then it would be fine to pass this check.

4. Check their customer service.

This factor is unfortunately ignored by most of the beginners when they plan to select their company or consultant.

I overlooked checking the customer service of one of the companies which sold SEO books for me and it was really a serious mistake.

A wise idea and nice check is to mail them with some tough questions, e.g. money back guarantee, to see how and when they will mail you back.

A typical needed time by most respected companies to answer the emails is 24-48 hours.

5. Check other minor factors.

The list from 1 to 4 is the most important factors based on my personal experiences and lessons learned. However, I listed for you some further minor checks that you should not ignore either:

- Have a look about the internal structure of the website and how the inner pages are linked.

An outstanding company or consultant should own a website that presents professionalism in organizing the website into proper set of categories and subcategories. Furthermore, a proper internal linkage of the inner pages of any website should be done using anchor text instead of pictures.

- Do they have a blog or forum where their current customers or future customers can drop down by and leave their questions?

In case yes, it would be counted as a positive credit for this company. Have a look at this blog or forum to formulate an idea about others experiences with this company and do not forget to check the answers of this consultant, if they exist.

- It would be a good idea asking them a trial version of their book represented in offering you 1 or 2 chapters for free?

Serious authors of legitimate search engine marketing books have nothing to be ashamed of. Any way, it is normally possible to get the table of contents free of charge.

- I would be very skeptical, if a company tells me that they can “guarantee” top position, e.g. #3, on Google’s first page.

It is feasible to rank well on Google and enjoy a top position for your website but no one can guarantee that you keep the exact position as Google updates its algorithms very periodically and you have to keep yourself informed.

Finally, my last words for you are some quick but incredible powerful tips that are mentioned in almost every respected search engine marketing book:

- Avoid black-hat SEO training: You should not try to cheat Google and I would not even think to do it.

- Building back links using free link exchange submission sites is a good idea.

- It is a wise idea to consider all these absolutely free to submit search engines and web directories.

Consider the check-list written above to be able to target the best word of mouth marketing SEO book.

Pay Per Face: 52 Facebook Advertising Tips Best Practices

admin    Google Optimization     Advertising, Best, Face, Facebook, Practices, Tips

Pay Per Face: 52 Facebook Advertising Tips Best Practices

Facebook ads are interesting and profitable

Combine AdWords copywriting and image analysis of linkbait targeted advertising and have a Facebook page.
And this is a new system to learn how to compete in. In the end, I combined my own experience with creating and optimizing ads for Facebook and their clients in reviewing the existing literature there, and created free white paper and video training with the name Pay Per FACE: 52 Facebook ads Tips and Best Practices .

Ill share some of those here with you:

CPM use. The more compelling ads, the higher the CTR, and thus lower rates of CPM, CPC, so you can take advantage of this, and leaves a lower CPC.

Change your ads frequently combat fatigue viewer. The more targeted you are, the sooner people will see and will ignore it. Use Quantcast and Google AdPlanner to obtain demographic data to drive. Organizing target groups(the campaign) with high, medium and low affinity and budget. Make compelling photos : look amateur photo, animals, people smiling, the image of the target group on goal or dream. Post a copy of awesome: questions, opinions, calls to action, call-out on the basis of a demo targeting. Always test multiple ads. Always. Always. Ad Pause when a tire to 25% of the original CTR, but again later. Sometimes Ive seen better results from your ad the second time. Get a super-granular , creating permutations like, age, sex, more segmented campaigns. Then you can allocate in accordance with the implementation of the budget and increase overall ROI. Studies Digg top posts from the last 365 days in a category to see what makes people click. Use Facebook FB and special terminology to copy. For example, fan pages, walls, columns, likes and groups.

This applies to 11-for 41 more tips, more explanations, more graphs, and narrated video presentation on the document, click here:
Pay Per FACE: 52 Facebook ads guidance and best practice

Via: Pay Per Face: 52 Facebook Advertising Tips Best Practices
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Search Engine Optimization (SEO) and Best SEO Packages Inclusions

admin    Google Optimization     Best, Engine, Inclusions, Optimization, Packages, Search

Search Engine Optimization (SEO) and Best SEO Packages Inclusions

Every day thousands of people search the Internet for businesses. Surveys show that over 85% of Internet users find new websites by using search engines. Unless your website appears prominently on major search engines like Google, Yahoo and MSN, you can be sure those potential customers will go elsewhere for their products and services. Some bait is always requires to lure the potential spectators towards you.

It is then called for Search Engine Marketing (SEM) and Search Engine Optimization (SEO). You need to work with businesses that need high visibility for their websites. By combining industry-leading search engine optimization techniques, pay-per-click campaigns and link building, website is seen on the search engines. There are many companies that provide some best seo packages for your business promotion.

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. Everyday, millions of people search the web to find out what they look for. If your website doesn’t come up top in the results, you lose your business to your competitors which can be avoided by seo services along with various seo packages that can help you in promoting your business and make them rank in search engines.

SEO is important not only because it brings lots of visitors to your website, but also because it helps to increase the return on investment, if harnessed properly. Say for example, you have a website that sells mobile phones online. Optimizing the site for targeted keywords like ‘low cost mobile phones’ would bring it to the top results on popular search engines using seo services and strategies. This would in turn bring prospective customers to your site, which would result in higher sales. However, Search Engine Optimization (SEO) is a process that requires patience, careful planning, and a long-term approach.

Ranking well in search results has been proven to be more effective than any other online advertising method. Organic search engine optimization rankings on Google deliver high volumes of targeted and quality traffic to websites in an ongoing and sustainable way. In nearly all cases of seo services, optimization can deliver strong results and we only ever implement techniques that adhere to the strict guidelines outlined by Google.

FOR WINNING SEO CAMPAIGN

1. SEO Setup

Laying a strong platform for a SEO campaign is the key factor for success. We may take the following actions to setup the SEO Campaign for website that are mostly included in all best seo packages that are offered.

• Keyword Research

• Keyword Position analysis

• Competition analysis

• On-Page SEO

• W3C Validation

• Meta Data Optimization

• Alt, Image and Hyperlink Optimization

• Webmaster Setup

• Sitemap Creation and Submission

• Google Analytics Setup

• Google Business Listing

2. Keyword Ranking

Listing and constantly pushing the keywords to first page of Search engines, perform the following tasks.

• Directory Submission

• Link building

• Press Releases

• Article Submissions

• Blog Postings

3. Maintain

Once the keywords are ranked on the first page of Google, MSN, etc. you should try to continue to maintain the same with constant review process.

• Detailed Reporting

• Competition Analysis

• Keyword strengthening process.

SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design and techniques that search engines do not approve of and attempt to minimize the effect, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats seo services tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.

White Hat SEO is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content. Traditional marketing means have allowed this through transparency and exposure. A search engine’s algorithm takes this into account, such as Google’s PageRank.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Many seo company UK can give you the best seo practices and desired results so that your business is shown on top on search engines.

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What’s The Best Way To Get Listed On Google

admin    Google Optimization     Best, Google, listed, What's

What’s The Best Way To Get Listed On Google

So You need to know the best way to get listed on google right? Well there are really a lot of good ways to get listed. All you have to do is pick one then put it to use. Once you have it working for you you can move on to another method and so on. Before you know it you will have three or four methods working for you all at the same time and you will be able to dominate any niche that you are in.

One way that you can try is using Web 2.0 sites as a tool to get you listed on google. Google loves Web 2.0 sites like Squidoo.com and Hubpages.com. If you can create some good content in the form of articles then all you have to do is create a new Web 2.0 page for each of your articles. This will give you a lot of back links to your site and they will also have the potential to get listed on google separately from your site which is an added bonus.

Another good way to get list on google is using videos. If you have ever done a google search and saw a link to a video appear in the search results then you have seen the power of video marketing. Google loves videos too, that’s why they bought YouTube. All you have to do is make short videos with good content and suggested that the viewer visit your website for more information. Put the key word in the title of all of your videos and submit them to as many video sites as you can and you will see the real power of video marketing.

The last and most important way to get list is on google is creating backlinks. Backlinks are links that point to your website from other sites. These links are kind of like votes. The more votes or backlinks that google sees the more relevant your site will appear to be. That is how you google bases who gets listed and who does not.

The good thing about this is that all the video, article and Web 2.0 pages that you create all count as backlinks to your site. So it really is not that hard for you to create backlinks and get good quality rankings in google. That’s why I don’t suggest just one method. If I were you I would combined all methods and crush your competition from the power of all of the content that you have created.

I hope this article helped you out, I have more free articles and videos on my blog at http://HowToGetListedOnGoogle.com I also have a quick FREE VIDEO that Reveals the #1 Secret to Getting On The First Page Of Google Within 24 Hours Guaranteed. Got to http://HowToGetListedOnGoogle.com

SEO – 4 Best SEO Tips To Get To The Top On Google

admin    Google Optimization     Best, Google, Tips

SEO – 4 Best SEO Tips To Get To The Top On Google

If you are a website owner, you will definitely want to get your website rank well in Google organic listings for keywords phrases that are most relevant to what you are offering. Getting your site to the first page of Google is not an impossible dream, as long as you choose the right keywords for your optimization plan.

Do not make the mistake of trying to optimize one-word phrase such as “flowers” or “golf”. There are 2 reasons why you should not do this. First, it is almost impossible for a new site to get into the first page of Google for these types of keyword phrases, as it is way too competitive.

Secondly, a good search engine optimization plan is to optimize keyword phrases that are more targeted. For example, “golf” is too general and the traffic that comes to your website may not be very eager to buy golf equipments from you. They may just be interested to find out more about golf. On the other hand, if you optimize keyword phrases like “discount golf clubs” or “used golf clubs” you stand a higher chance to convert your website visitors to customers.

Now let me share with you 4 best SEO tips to get to the top on Google:

1. Choose the right keywords. Again is back to what I have shared with you above. Choosing the right keywords for your optimization plan will determine whether you succeed in getting to the top on Google. Choose keyword wisely and make sure that they keywords you choose have substantial search volume to justify your effort.

2. Good onsite optimization. A good onsite optimization is the basic of all successful SEO case studies. You need to place keywords in areas such as the title tag, meta tags, header tags, alt tags and content. By getting a keyword targeted domain name such as “mygolfclubs”, you will score extra point with Google.

3. Good original content. Google dislikes non-original content and penalize duplicate content. If the content of your website is not original, no matter how much optimization you do to it, it will not rank high. It is definitely worth your effort to spend time developing quality and original content. Update your site with fresh content frequently and you will score another big point with Google.

4. Intensive linking campaign. Google takes into account the number of links pointing back to your website. With more links pointing back to your site, it shows that your site is important and popular. However, links pointing back to your website need to be relevant to what your site is providing. Relevancy plays a very important role if you want to achieve successful optimization. You can get links pointing back to your site by submitting your website to directories, and writing articles and distribute them to the various article directories online.

With good organic ranking on Google, you can be sure to see a surge of traffic to your website and hence more exposure of your business.

Best 3 SEO Tips of 2008

admin    Google Optimization     2008, Best, Tips

Best 3 SEO Tips of 2008

Each year I spend the first three months looking for the best and most innovative SEO tips of the previous year’s end. This year I have what I believe to be the best 3 SEO tips in a decade!

SEO Tip #1: Make Google Alerts Your Personal Online Spy

Google Alerts is a great way to let the world’s biggest search engine be your personal online spy. This takes search engine optimization insider info to whole new level. Here’s an excerpt straight from Google….

“Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Some handy uses of Google Alerts include:

* monitoring a developing news story

* keeping current on a competitor or industry

* getting the latest on a celebrity or event

* keeping tabs on your favorite sports teams”

As you probably guessed, it’s the second one we care about most, “keeping current on a competitor or industry.”

Here’s how it works… Each time Google finds a reference to the query or topic you request you will be sent an email with the details. This is like having an online spy to make sure competitors are not using your protected keywords (trademarked names, company names, etc.) It’s also an instant identifier to know when your site or product is mentioned in a news story or even when a topic is hot so you can take advantage of the situation. It’s the easiest way in the world to stop competitors’ dirty tricks and identify trends that you can take instant advantage of.

It’s fast, free and works every minute of every day. Let Google Alerts (http://www.google.com/alerts) do your most time consuming legwork while you reap the rewards!

SEO Tip #2: Optimize Your 404 Page and Always Be Found

“Error 404: Page Not Found” is a blessing that most Webmasters curse. Why? Getting a visitor on any page of your site is fantastic! Don’t blow the opportunity. Not only can you make your “404″ page a valuable sales tool, you can use the following search engine optimization techniques to attract customers in droves.

A.) Use your main keyword in your title, add a “pipe” (usually above the Enter key) and then use your secondary keyword. Here’s as example for an SEO site “SEO | Search Engine Optimization Tips”

B.) Add some keyword rich content using one to two keywords for the page. If you have less than 250 words on the page, just use one keyword and use it no more than three times total. Bold the first use and italicize the second or third use. Keep in mind this is an “inactive” page so simply tell the visitor what your site is about and whet their appetite with a good description. Something like this works well… “Thank you for visiting SEO (bold) Group, Inc. We are sorry you landed on a missing page but don’t worry, if you’re looking for the very best search engine optimizations tips (bold), you’re at the right place…” This will go on for a couple paragraphs or as long as you’d like then end it with something to the effect of “Please Click Here (link) to visit our site map or click any link to the left.”

C.) Add your site’s standard navigation system (bar, column, etc.) as mentioned above.

D.) Make the look and feel of the customized 404 page match your main site as closely as possible with a template, matched palette, cascading style sheets, etc.

E.) Create a link to the site map page if available, and make the link easy to find. You want your visitor off the 404 page and into your main content as quickly as possible.

Setting up a custom 404 page link usually takes less than five minutes on most major Web hosting companies like Godaddy.com. But whatever it takes, it’s worth the effort.

SEO Tip #3: Get (Even More) Serious About Linking

I saved the most important for last. If you want to do well on any search engine, especially Google, linking is THE single MOST important thing you can do. It’s that simple.

Here are the five things you MUST do to make your site #1 on Google:

A.) Find the highest page rank sites linking to your site AND your competitors’ sites.

B.) Run monthly link campaigns and snatch up the best of the above identified Web sites.

C.) Run regular checks on what pages are still linking back to your site. Alsomake sure they did not move you from a high page rank page to a lower one (don’t get cheated!)

D.) Eliminate any penalized sites you link to; ASAP!

E.) Check your search engine ranking AND your competitor’s for each of your keywords every week. Do this, at the minimum, for Google, Yahoo, MSN and Alta Vista.

Inside Tip: Keeping up can be a lot of work so a lot of SEO Consultants (myself included) use SEO Elite (http://www.SEOeliteWeb.com) to do all the most difficult and time consuming work.

There’s one more very important thing to know; Google was originally a Ph.D. student’s project and was created for the sole purpose of defining a Web site’s value by the sites that link to it. Twelve years later this is still it’s main job. Linking is EVERYTHING to Google.

These few SEO tips are the very best of the best so use them wisely. Best of luck!

Part Five Of The Google Best Search Engine Optimizations

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Part Five Of The Google Best Search Engine Optimizations

The fifth and last part of this article will concentrate on the internal and analysis areas of the optimization for Google. I will review 3 essential areas. Let’s start:

Why do you need to use Google Sitemaps.
If your site has hundreds of pages, then a compressed version of the file can be created. You are required to create an account with Google in order to take advantage of this feature. Two things to consider before uploading the sitemap file are to verify that your robots.txt allows Google to craw the site for this to work in the first place, and that you check for 404 error pages in your site. Now to why you need this: Google will crawl your site more frequently to verify changes in the sitemap file, and index files that normally it wouldn’t. So keep it up to date with your weekly changes. It saves Google time, since it will only concentrate on updated content, and getting new or updated pages indexed as a benefit.

The importance of Web Analytics.
Keep track of your optimization and log results by understanding your analytics. It is essential that you monitor your visitor paths and exit pages. Make all necessary changes through your pages to make sure you are improving those pages that are top exit ones. One way to achieve this is by creating stronger offerings, guarantees, and calls to action among other things. SiteCatalyst is a very robust solution with a lot of features. SiteCatalyst provides data related to navigation, ecommerce, content, and other detailed visitor information. It also has a pretty flexible dashboard and it is very data intensive. One of the great features that it provides is comparison, which allows you to compare different campaigns and groups to see how they are doing so against each other, so that campaigns can be optimized. If you are looking robust features such as customizable dashboards, then Omniture SiteCatalyst might be right for you.

Staying out of the Supplemental Index.
Sites of any age, size, and rank can end up in the supplemental index. For the first 2 factors, it is related to the update ratio or duplicate content. For the last one, because of missing elements. The number one reason to be listed in this index is the update ratio. So how do you fix this? Update the content of the page. Change the body content mostly. Title changes and Heading tags also helps. Number two reason is that the page is no longer internally linked from home or main category pages. So, the fix? Self explanatory. Last reason, your site is online but less than six months old. If this is your case, please read my 2 part article on “Search Engine Optimization (SEO) Basics” were you will be able to find out what to do to get out much quicker.

Closing Statement about Google Optimization.
To recap… Make sure that your site is compliant, stays true, stays natural, and stays organic. Focus on content, and bringing quality traffic to your site. If people are attracted to your site and buy, Google will be attracted to the site too and the site will naturally rank well. Make it easy on Google, and they will make it easy on you.

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