Is Optimizing Your Website for Bing will benefit you in future?

admin    Google Optimization     Benefit, Bing, Future, Optimizing, Website

Is Optimizing Your Website for Bing will benefit you in future?

Is Optimizing Your Website for Bing will benefit you in future?

As many a blog entry will go over, there’s been a good amount of buzzing around the launch of Microsoft’s new Bing search engine. Moreover, there’s been a well-brought-up quantity of rumor on what the growing popularity of Bing — along with their recent agreement with Yahoo — will mean in regards to Search Engine Optimization.

There is lot of rumor in internet that Bing is stealing market share from Google. Question keep on buzzing in our mind

1. What if Bing, after the initial buzz around their launch upland, begins to steadily challenge Google’s long standing dominance both in market share and SEO focus?

2. What can I do now to start making sure my site is well optimized for Bing so that I’m not playing catch up a year from now when all of my competitors are ranking well within both Google and Bing?

In response to the first question, what seems to be the common theme in most responses to this by industry experts is that Google for a long time now hasn’t had a realistic challenger to its search dominance, allowing them to focus on side projects such as the recently announced Chrome OS, upcoming Google Wave, and Cloud applications such as Google Documents.

What you’ll most likely see as Bing becomes a stronger competitor in the realm of Search, is that Google will begin — as it has already with the May launch of their “Show Options” feature — to release features to better compete with some of Bing’s advertised advantages over Google.

While many of these changes will be designed to enhance and better organize results, many believe the recent competition imposing by Bing will benefit visitors looking for relevant results, as well as sites looking to have them found for relevant queries.

In response to the second question, the answer is to continue to focus on the same SEO best practices you’ve been focusing on.  The type of SEO work and tasks webmasters need to perform to be successful in Bing haven’t changed — all of the skills and knowledge that webmasters have invested in previously applies fully today with Bing. Moreover, investments in solid, reputable SEO work made for Bing will bring similar improvements in your website’s page rank in Google and Yahoo! as well.

SEO task you should do for Bing optimization for your website.

* Unique, keyword-oriented Titles and Meta Descriptions for ever page of your site

* Keyword-oriented, clean and well-structured URLs

* Singular themes per page with keyword-oriented content in reference to your page’s theme

* Submission of a well structured and relevant XML sitemap to Bing’s Webmaster Center

* Submission of your site to Bing using Bing’s Ping service

There still certain factors while starting SEO service for Bing search engine such as the quality of your inbound links, along with other standard SEO best practices play significant roles.

While the same SEO best practices will assist your site’s ranking within Bing, some of these items — according to initial studies — seem to play a greater role with Bing than they do with Google.  Meta Descriptions is one example. Currently, Bing places more importance on the quality of your Meta Descriptions than Google does.

What this means for some sites is that focusing on these same SEO practices, with a tighter focus on the quality of your Meta Descriptions and quality, unique content can help even sites reliant on longer-tail searches be more visible, due to different user behavior on Bing.  This is true as well with a more local-focus being presented by Bing. It is reported that Bing is weighting local results in a more aggressive manner than Google.

Of course, with Bing being relatively new, things could change as the competition with Google heats up. The advent of new features and options — some of which will focus on micro formats, RDF and other advanced SEO practices — is sure to keep this space dynamic as well.

Top 5 Ways to Benefit From Universal Search

admin    Google     Benefit, From, Search, Universal, Ways

What is Universal Search and Why Should You Care?

Universal Search combines all the information within its Vertical engines/databases into one index to serve a single set of SERPs (Search Engine Results Pages).

An example of Vertical engines/databases are Google News, Google Video, Google Images etc.

What this means is when you go to www.google.com, (their most highly trafficked domain) and do a search, rather than just getting websites from their main index, you will also get results from the News, Images, Video, etc databases as well. It is a more comprehensive results page.

Google Vice President of Search Products and User Experience Marissa Mayer said the company’s goal for universal search is to create “a seamless, integrated experience to get users the best answers.”

Sometimes the information you are looking for is best delivered by video, or images or a news story. Currently you would have to search each of the Vertical engines/databases to get all the information. Google is planning to integrate it into one search engine.

As a searcher this means easier access to various forms of information with only one search. It seems like a good thing, as long as the results are easily organized on the page. It could mean more scrolling to get to the different areas of results, depending how they lay it out.

What To Do and Why

Changes with the search engines can sometimes be confusing. There is a lot of information to evaluate and some decisions to be made. Before you decide anything, you need to understand what your options are.

If your site isn’t already properly optimized for organic rankings, that would be the place to start. You want to make sure you have clean, search engine friendly code and a solid foundation, as well as on-page optimization. This would be the starting point, without this in place you have no hope of competing in the engines – with or without Universal Search.

If your site is already properly and aggressively optimized then you are in good shape to build on that and benefit from Universal Search.

Since Universal Search will take information from the Verticals (like images, press releases, videos, audios, Blog postings, etc) you want to make sure that you have some exposure in each of those areas.

Imagine someone does a search for what you have to offer, and in the Universal Search results your webpage comes up. In the same search your competitor’s site comes up PLUS your competitor has video, images and Blog posts as well. A searcher is more likely to click on your competitor’s site since more of the total number of results that come up will belong to your competitor.

The other factor is the layout of the results page. We don’t know yet how it will play out. If Google mixes all the results together (ex: videos, web pages, Blog posts, images, etc all come up intermingled) that creates one scenario. It means you aren’t competing apples to apples for the top spot. It could be video in the 1st position and you are hoping to get your web pages ranked in the 1st position.

Another way of delivering the results would be to group them by category. They could list all the Blog results, then all the video results under that, and then all the image results under that, etc.

If that is the case, you want to have something listed in each category section because if you happen to have a ranking in the last category section but nothing higher on the page, you are not likely to get a click.

What you really need to do in addition to adding content and optimizing your site, is also focus on getting something in the other Verticals.

Top 5 Ways To Participate in Universal Search

1. Google Image Search: It has always been a good idea to use images on your site for illustrating your products and services. Now customers can find your site via Google Image Search. Optimize your images with descriptive, keyword-rich file names and ALT tags. Use accurate descriptions of your image files for the benefit of those who might need to view the site in text only format.

2. Google Video (beta): Use descriptive, keyword-rich file names for your video files. Also create a keyword-rich title tag, description tag, and video site map.

3. Google News: Submit your press releases for display as news, and also as a new content page on your site.

4. Google Maps: AKA Google Local – this has been included in Google search results for a while. Give your site a local presence through the Google Maps Local Business Center where local businesses can get a free basic listing to extend their reach in the SERPs.

5. Google Blog Search (beta): Use social media and Blog engines to drive traffic to the site. Submit to the Google Blog search and have your Blog help boost you in the new world of Universal Search.

With a better understanding of the options, it becomes clear that in order to increase your exposure in the search engines and get new traffic you need to be proactive in anticipation of these Universal Search changes. Don’t wait until it is too late and you are scrambling to catch up.

Benefit From the Tools of Twitter

admin    Twitter     Benefit, From, Tools, Twitter

Everyone is talking about Twitter. This rapidly growing site is even expanding language: “Tweets”, “Re-tweeting”,”Twittermance”..I’m sure there is much more Twitter slang that I am unaware of at the moment. The real point is, Twitter’s time in the spotlight has finally come. Although to many of us it may feel like Twitter magically appeared just recently, the company behind this social site was actually created back in 2006!

Twitter was created as yet another social site where friends and family could maintain their relationships while living busy lives. However, because of the openness of the site, anyone can find anybody and follow their “tweets”. This aspect of the social site has opened the doors for businesses to head down another social media marketing path. Here, we’re going to look at a few tools that you can use in your Twitter marketing campaigns. Just remember! This IS a social site and therefore if you utilize any tools to create hard sell type information, it is unlikely you will gain followers – or business.

Twiddeo is a powerful but simple service that let’s you do one thing very well: Twitter updates with Video.

To get started using Twiddeo, you must first have a Twitter account, of course! Using your Twitter username and password, you then log in to the Twiddeo site. From here, you can upload video from either your computer, from your cell phone, or from your Webcam. Webcam video posts are for those who are super confident in their abilities to get their message out quickly and eloquently on the first try – there is no editing here!

Uploading videos is a quick and simple way to keep in touch with your Twitter followers. And since so many people prefer to watch videos over reading text of any sort, video is an incredible format in which to get your message – and your face – seen by consumers every single day. Furthermore, there are those who write and those who speak. We all have our own innate talents. If yours is the spoken word, go with it and capitalize on the video marketing techniques you can use on Twitter!

Using Twitterfeed, you can get your blog (or any other RSS or Atom feed) sent directly to the popular micro-blogging platform. In addition to posting your desired feed directly to Twitter, this service also posts to identi.ca, custom laconica installations, and via HelloTxt or Ping.fm simultaneously to the many platforms supported by these services. I don’t claim to know all of the services out there, but luckily this article is mainly focusing on the Twitter platform.

The thing about using Twitterfeed is that you will need to also have an Open ID. This is a free service that basically sets you up with one ID that you can use to login to all of the password protected websites you use on a regular basis. You may be able to just use your blog login on Twitterfeed, but it will take a little figuring out. This just might be a project you want to outsource!

Because Twitter is a social site that seems to be clambering forward full steam ahead, there are certainly many more tools and applications that will emerge as time goes on. For now, find those tools that best suit your marketing needs and run with them!

How PPC Can be of Great Benefit in Your Online Affiliate Marketing Business

admin    PPC     Affiliate, Benefit, business, Great, Marketing, Online

PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay per Click, accounts to 7 billion dollars a year and is expected to experience even greater increase by the year 2010. 

Let us take a quick look at how PPC Search Engines work. 

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase. 

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you have agreed to pay per click.

How do you make money by using PPC into your Online Affiliate Marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has click through your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your Online Affiliate Marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the click-throughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services, talking about the same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products. 

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers’ bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services. 

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website. 

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning. 

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

Direct Sales & Home Party Plan Marketing Information : How Can Social Media Benefit My Business

admin    Social Media     Benefit, business, Direct, Home, Information, Marketing, Media, Party, Plan, Sales, Social

The astute and very pleasant Direct Sales Consultant, known by the handle The Traveling SalesWoman, asked the following question of me?
You were the person who encouraged me to join Twitter, and I’m so grateful for that!  Can you share some further thoughts about Twitter and why home party business owners should join in that conversation?

Are you are brothers and sisters fan?  If so you have not missed the obvious connection between Sarah Walkers’ Greenotopia company and its’ many references to social networks and social media platforms such as Facebook and Twitter!

And if you don’t know by now, you are no-one if you are not on twitter.  I was amused to find that my vocabulary  has changed considerably over the past year!

I am  Youtubing, plurking, Facebooking, tweeting, blogging, linking, MySpacing, texting and a host of other things too!  All these are some of the most popular social media sites and as you can see things can get pretty hairy, so I definitely recommend that you have a social media system.

Direct Sales Home Party Marketing Tip: Any task you do more than once NEEDS a procedure, system or checklist!

Before Bill Gates, no one had a personal computer!   One man single handedly revolutionized the world with a dream…his dream was that every home would have a computer!  His dream was to provide value to every single household in the world!

Even after Bill Gates created such an incredible tool, that gave rise to the Internet, Easy Online access & E-Commerce; it STILL amazes me just how many people refuse, are afraid and/or have not taken advantage of the power of the computer and the Internet! Computers as far as I am concerned are the best social media tools (of course for the obvious reason without one you cannot access social media ?, yep)!

I told the travelling saleswoman that social media and social networks are all about relational capital.  And like any thing social media marketing is an art form. The question I often get asked by home party consultants and direct sales reps. Is why don’t they buy my product.  The answer is simple, you have written a check, which came back with the red stamp mark, insufficient funds! (thanks Martin Luther King Jr. for that one).

You see people buy because:

i)    they know you,
ii)    they trust you
iii)   they believe that you have the solution the problem which the face and
iv)   for status

People don’t buy a product, nor do they buy a feature and the benefits are as they are decided upon by the story they tell themselves.   Your juice drink mwy help me loose weight.  But the story I am telling myself is that I am going to look sexy, finally that size 0 pair of jeans that I have seen on display for a year will be mine.  I am going to get hit on by men….you get the picture?  So if your pitch is not in line with my story…

How does all this fit into social media and social marketing?  Simple, you are building relational capital, by depositing in the bank of getting to know you, getting to know all about you!  And you are not only doing it with one person, no you are reaching out to many in one shot!

There are people on these sites that follow you, there are those that interact with you and those that want to see what you are about.  The cool thing about social outlets is that you are King and Queen of your own little internet real estate  King/Queendom!

Social media and social marketing is all about building that relational capital that gives you the all access pass to make your direct sales pitches to those who are ready, able and willing to hear what you have to say, and have the money to spend on what you have to sell.  Do not under-estimate the power of relational capital! 

How else do you think Pres. Barack Obama did it?  I will be holding a special in a week or so about “the Pres. Obama Social Media Effect : How You Too Can Go From Zero To Hero!

For more on social media, and how to use it effectively, just google “social media blog!”