How To Beat The Google Sandbox

admin    Google     Beat, Google, Sandbox

The Google Sandbox is an algorithmic filter designed by Google and implemented around March 2004 with the purpose of weeding out spam sites by placing all new websites under quarantine for a period of assessment.

How Does The Google Sandbox Affect Your New Site?

Although the Google sandbox was designed with the primary aim of targeting spam sites, in reality it affects all new websites. The general consensus in SEO (search engine optimization) circles is that the Google sandbox algorithm functions to prevent new sites from blasting their way to the top of Google (using whatever means possible) and in effect overtaking quality websites that have been around for years.

WHICH SITES GET SANDBOXED?

All new sites are subjected to a period of quarantine.

HOW LONG WILL YOUR SITE REMAIN IN THE GOOGLE SANDBOX?

As far as Google is concerned not all new sites are born equal. Certain factors will determine the length of your website’s duration in the Google sandbox. If the keywords your website is targeting are highly competitive then your website will be quarantined for longer. If you think about it, this approach makes sense. Most spam sites have one goal—to make as much money as quickly as possible. So accordingly the average spam site will target big-profit keywords which naturally tend to be more competitive.

Following this thinking, if your website focuses on keywords and markets that are not very competitive, your stay in the Google sandbox will be considerably shorter. Once again, this explains why niche market sites tend to ascend the SERPs (search engine results pages) much faster.

WHAT FEATURES DO SITES IN THE GOOGLE SANDBOX EXHIBIT?

Sandboxed websites tend to be characteristic of the following:

1. Do not appear in the Google Index

2. Have Google page rank without being in Google’s index;

3. Have good homepage page rank (4 or 5) but no PR for inner pages;

4. Have good Google page rank (PR) but rank poorly for primary keywords; and

5. Have a good number of inbound links yet rank poorly for primary targeted keywords.

THINGS TO DO WHILE YOUR SITE IS IN THE GOOGLE SANDBOX
Like most other situations in life, here you have a number of choices. You can sulk, fret, stamp your feet and moan and groan that the those tricky Google folk have hijacked your site—or you can get into the swing of things and utilize your time effectively:

1. Go ahead and add quality content to your fledgling site.

2. Work on increasing the number of inbound links (quality links not just any old link).

3. Tweak and improve the SEO quality of your site.

4. Write articles.

The list of things to do while your site is sandboxed is literally limitless. The purpose of doing these things is that by the time you site is released from the Google sandbox, it will rank much better for those competitive keywords you’re targeting and will have better SERP (search engine rank pages) listings than your competitor’s site that is equally new.

Because, instead of taking the effective action you did (while your site was under quarantine) your competitors spent the entire time fumbling around in the dark wondering just why the heck they couldn’t their site indexed by Google, let alone get any PR!

A word of caution though—Do not spend all your time trying to outwit Google. There are plenty of other methods to draw traffic to your site as well as other search engines to woo. Just implement good SEO techniques and with time they will pay off.

HOW TO SHORTEN THE TIME YOUR SITE IS IN THE GOOGLE SANDBOX

Is it possible to cut short the time your site spends in the Google Sandbox? Most SEO experts concede that on average any new site is going to spend at least 3 months in the sandbox.

However the good news is that there’re ways around this:

A. Register your domain name for more than one year (spam sites are rarely registered for longer than a year).

B. Upload your site for live viewing as soon as possible even if it isn’t ready for prime time (content-wise). Tweak the content later on or on-the-fly. The logic here is that the search engine spiders will crawl your site sooner. What is more, as you perfect and change the content of your site it will register positively to the search engines as constantly changing content (think blog).

C. Maintain good-practice SEO-linking campaigns. By doing this you will be killing two birds with the same stone.

Here let me explain:
THE NEW LINKS AGING FILTER

Other than the sandbox, Google has another filter in place aimed at reducing the effect of newly acquired links until a certain period of time has elapsed. The logic here is that your new inbound links will not be allotted full value immediately in an effort to counter the habit of buying links and other link purchasing schemes that people like you and I participate in to improve our search engine rankings.

This makes sense otherwise anybody with the cash could quickly acquire quite a stable of high page rank links and in effect outrank far older sites on the SERPs. One other thing about link acquisition—When you get links make sure you retain those links even though they aren’t apparently registering with the search engines to begin with. What is actually happening (as I just mentioned above) is that the search engines (notably Google) is sequestering your newly acquired links to ensure they are genuine long-term links, not links you acquired for say, one month or so, so as to get quickly indexed.

SEO And 5 Ways To Beat The Competition In Google Search

admin    Google     Beat, competition, Google, Search, Ways

Author: Thomas Vagiz

Article Source: MiNeeds.com, where consumers get competitive bids from Web Designers. Read reviews, compare offers & save. It’s free!

Article Link: http://www.mineeds.com/schaumburg/eBizUniverse-Web-Design-and-Search-Engine/Articles/SEO-and-5-Ways-to-beat-the-competition-in-Google-Search

Tags: SEM , SEO , website design company , web design company , web design company chicago , Website design Chicago , Web Design Chicago , Search engine optimization , Search marketing , website company , web design

Getting your website ranked high in the search on your high traffic keywords doesn’t have to be a black art.

Here are things to consider to get your site up in the rankings. First of all, let’s gain ranking in relevant keywords. For instance, if your site is about Pasta Sauce Recipes, before you attempt to get high ranking on this keyword you want to make sure your site is a relevant site for Pasta Sauces by gaining high rankings on other related niche keywords which have less competition than Pasta Sauce Recipes, Angel Hair Pasta, Bow Tie Pasta Tomato and Basil Pasta Recipes, Etc.

To find these keywords and determine your targets just use Google to check the competition for each of these words. Instead of trying for Pasta Sauce Recipes, which come up with 2,840,000 results, try to optimize on something like Pasta, which only has 115,000 results. Therefore the competition is much less. Bow Tie Pasta Recipes is 103,000 results. Recipes by the way gets 185,000,000 That would be a very difficult word to work with when trying to optimize your site. Once your have a good idea of keywords then you optimize again and use the optimization techniques; meta tags, keyword themes, article marketing etc. for the right ones to get higher rankings.

Now once you’ve found your keywords you still have to make your content unique, original and useful. Google likes content that is original, too much duplicate content and actually cause you to be penalized on Google. One simple way to determine of your content is common is buy taking a sentence or two, copy and paste into the google search and see if many results pop up.

In addition to these you must remember, you are in business because you’re an expert in something, a service, a product or your particular knowledge. No doubt there are others. If you use resources that may add to your service or knowledge and would be helpful to people who find your site, why not link to them?

Links on a website are the weaved threads of the web that allow you to “catch” more visitors. Now some folks go out and just add as many links as they can to the site but that is not necessarily useful. Just look for other sites that compliment your business or area of expertise and build high quality links to the relevance of your keyword terms.

Search Engine Optimization and Marketing are big topics these days. And there are many various techniques you can take advantage and move your site to the top. Keep posted on new items coming your way from Ebizuniverse.

Let us know if you have a question or are looking for specific information for your ebiz, we’ll answer it as quickly as we can.

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SEO And 5 Ways To Beat The Competition In Google Search

Why Google Isn’t “Everything”: How to beat Google PPC

admin    MSN Bing     Beat, Everything, Google, Isn't

The latest and greatest online buzz marketing tool seems to be Twitter.  It’s all the rage. Business guys like me are wondering though, will it stick?  Obviously, no one really know – so a better question is this: Does it matter to your business?

In today’s economy – especially in sectors like Real Estate, Mortgage Banking, or Health Care – transition, uncertainty and economic challenges facing the future of said sectors make business models look more like a Rorschach Test than a Harvard MBA based case study.

So what are businesses doing?  Spinning around all of the “buzz” and spending on Google AdWords at rates that make the coffers of one the behemoth burst and Google’s stock prices soar.  That’s good for those of us that bought Google at $275 – but it doesn’t do much to answer the impending marketing question – “Is Google all there is?  If not, how do I use the other avenues?”

Here are some answers to both of these very relevant questions:

To the former question, I answer a resounding NO. Google is not all there is. The bottom line is Google has the best interface and was smart in brining Google analytics to the market (to be sure, they are smart about a lot of things…), but Google doesn’t have all of the answers; either for business or in search engine marketing (SEM).  If they did, Facebook, MySpace, MSN, Bing, AOL, Yahoo and Twitter wouldn’t have exploded such as they have.

The reality is Google has a good business model and a better search technology engine.  But their business model of auctioning off AdWords and content placements is under serious attack – and for good reason. It’s EXPENSIVE! And the more competition that gets on with the model, the more money Google makes. This is all great for Google, but bad for you advertisers out there. Why? Because, your costs rise, which takes away from your ability to get visibility and make profits (and that is just basic MBA stuff).

Now with Facebook gaining mainstream acceptance – I was in San Francisco this weekend at a dinner party of 40-somethings – all talking about who they were finding on Facebook.  And when I got home, I mentioned to my 19 year old daughter this trend.  She said, “Uh… yeah, Dad.  Your generation is the only one that’s not on there yet.” She then proceeded to direct me to myparentsjoinedfacebook.com … OH CRAP! Again, good for us parents and marketers – bad for the kids.  (Hmm… If you parents out there are running “Facebook” what do you do? This is a site where the kids used it to “converse” – to do what kids do – and now Mom and Dad can virtually “listen in?” Beyond my point for now).

So, how do you use Facebook to market?  We’ll there’s a way to place ads there too – as well as on about 5 other major engines!  So, today, you’ll need to go back to the basics and get out of the Rorschach mentality where it’s black and white on Google, but you can’t quite tell what the picture is going to get you. Other than increasing advertising spend, of course.

Today, the Connected Market SpaceTM is moving at lightning pace.  Unless you are an expert in SEM and internet placements, you’ll need tools and services that drive you across platforms.  It is the only way you’ll be able to truly pinpoint where your customers are.  Remember Google only provides broad-based search.  What are those people that make up your market looking for?  The answer is pretty simple – you don’t know! But, they will tell you if where they are building their Connections.  So, are you there, where your customers, prospects and buyers are building their “connections”?

If you are stuck just on Google AdWords, you’re getting, at best,  a 1-in-7 chance (not to mention the international options for engines you’ve not even heard about) of being seen. What if, for the same budget, you could connect across all engines?  That’s what we’ve been building for the last five years of our ten year history with the Connected Market Space.

So Twitter, and Facebook, and Google and Bing away!  Ever notice when a company name becomes a “verb” it is where the market is at?

In the next two weeks we’ll launch our broad-based Connected Market Space tools that extend Google to reach across all the existing and evolving platforms.  These are confusing and exciting times but the picture of where things are headed is pretty clear.

Google is an inkblot on the overall canvas of the internet. And there are many versions of “what you see and what your market of customers, prospects and buyers see…” there is no one version, there is no one engine – there are, instead, many connections. Businesses in any sector that connect to this picture of new media marketing using SEM are the next success stories in the making.

Cheers,

Tim

Beat The Global Recession With SEO | SEO Traffic Spider

admin    SEO     Beat, Global, Recession, Spider, Traffic

As the world economy experiences a gloomy backdrop and continues to be on the brink of recession, its time to position yourself to a stand where you can still hope to profit from the recession.

There are several options you can consider to rise up in the shrinking economy, but an option that can really show remarkable results in every stage of your business lifecycle is search engine optimization.

SEO offers a platform for corporates, entrepreneurs, as well as individuals to promote their products and services across the web by helping them rank on top of search engines. The real essence of SEO is to ensure that profitable results are achieved regardless of the financial crises broadening and intensifying at every stage and suffocating the global economy.

Amidst all this, the point to focus is the SEO company one might open doors for as their solution provider. It may be a cake walk to hire one in no time, but, definitely not when you have to make sure the genuineness of the company which is a must.

With the right choice of an SEO company to work for you on an ongoing basis, you can expect better search engine rankings, which in turn compliment your SEO efforts with increased traffic. Long term sustainability and profitability are two factors that any company or individual will look forward to, and this is precisely what SEO can achieve if done the right way.

SEO done on a continual basis can help you beat your competition and gain more visibility and exposure by showing on the top of SERPs. Increased visibility creates more awareness about your website or blog and drives more targeted traffic which would otherwise be lost without SEO. Search engine optimization can help you plunge into a more comfortable zone by penetrating your target market and making the most out of your advertising dollars.

During economic recession, advertisers are more bound to find different means (online and offline) of advertising and promoting their products and services in order to sustain their business. However, these offline marketing mediums require a huge amount of money to promote a brand which may not be feasible for every person. It is at this point where one can hope to cash in on SEO which provides an opportunity to make all ends meet with affordable costs that are way less than offline marketing mediums.

If you are still considering your options to beat the global recession, its time to move forward with hiring an SEO professional who can potentially improve your ranking, performance, and save you time. However, it is important that you do not risk your company’s success with SEO practises that are questionable. Therefore, you must conduct a thorough research on SEO companies to avoid any damage some of them can cause to you by employing unethical techniques that are penalized by search engines.

So make your hiring decision today! Spot your SEO company, relieve yourself of the economic backdrop that can or has affected your performance and look over to the greener side of the fence – SEO Traffic Spider – a solution provider for all your SEO needs.