GOOGLE AdSense Tips For Maximum Earnings and how to avoid ‘ smart pricing ‘

admin    Google     Adsense, Avoid, Earnings, Google, Maximum, pricing, Smart, Tips

Almost everyone has probably heard of AdSense by now, if not then I am pretty sure you have seen AdSense and may have not even known what it was. To explain AdSense, I must first tell you a little about ‘ AdWords ‘, Adwords is a Pay-Per-Click (PPC) advertising system that is available through Google the search engine. You create a small text ad, which is placed on Google’s search result pages, the ads match your websites subject or content. You bid or set a fee that you are willing to pay Google every time someone clicks on your ad, this is a great way to get highly targeted traffic that can turn into sales, subscribers, or whatever you are trying to achieve with your website traffic.

Now that I have explained Adwords, I can now tell you about AdSense. AdSense makes it possible for website owners to earn money by simply letting Google place ads on their web pages. AdSense ads can be either text or images, the ads can be altered to blend into the webpages, so they don’t make your site look junky or poorly designed. AdSense ads are highly relevant to the content of most webpages, for instance if you place AdSense ads on a webpage that sells Coins, you will get ads about selling coins or other coin related subjects. Every time a website visitor clicks on one of the AdSense ads on your webpage, you earn money, and every month after your first balance reaches one hundred dollars, Google will send you a check or you can have the money deposited into your checking account. The AdSense program is a great way to earn extra money if you have a website, it’s easy to make a few dollars every day, and some folks are making thousands of dollars per month doing it.

When I first started Adsense, I placed the ads on my webpages and it wasn’t very long until I had made a small amount of money, a few days later my account balance had grown even more. I was pretty happy, but I thought to myself, after reading a lot of articles, I am not making nearly as much money as others are making with AdSense, something must be wrong. Then I thought, maybe my website doesn’t get the traffic that the others are getting ? I chatted with a lot of people on the internet that were in the program, and I discovered that the amount of visitors I get, was higher than some of the traffic they receive. You may think that 200 – 400 unique visitors a day is low for website traffic, you are very wrong, the average website gets a lot less per day, especially if your website is only a few months old or is not optimized for the search engines, or it’s subject matter has a very low search demand.

If my website was getting a nice amount of traffic or visitors, why was my AdSense earnings so low ? The first thing that I discovered that was wrong was ‘ adsense ad placement ‘, that’s right, you have to study each webpage’s layout that you plan on placing the ads on. Wherever your webpage has sections or areas that grab and hold the visitors attention, this is a prime area to place a section of AdSense ads, in other words, place the ads on your webpages where folks will notice them. We are currently allowed to place up to 3 different AdSense ad sections or groups on each webpage. I found after some testing that the best places for my ads are, just under the title or sub-title, near the middle of the page, and near the end or bottom of my page. If you place one section of AdSense ads near the top of your webpage, folks entering your site will probably notice the ads, and if they scroll down a ways and theres more ads, that increases the odds that they will notice them also. Probably the best place to place one section of ads is at the bottom of your webpages, right after your last bit of text or interesting reading, but make sure you place the ads before any other links, because when visitors are ready to leave your site, they may leave by clicking on one of your ads, earning you money, and if you have other links showing before your ads, they may leave your site by clicking on one of them. So after I studied the layout of all my webpages, I went back through and repositioned the AdSense ads, almost immediately I noticed my earnings increased.

I left my webpages alone, and about three months later I received my first check in the mail, it wasn’t a lot of money but still for really doing no physical work I was very glad to get it. My earnings slowly started getting better and better after that first check, the next month I received another check, then the following month I got another and so on. After having been in the AdSense program for about 8 months, and chatting with more folks who were also in the program I found that my earnings were still low compared to some other people.

I then discovered another method that increased my earnings even more. I noticed that my ads stood out from the rest of my webpages text and content. I had always thought, I should make my ads a different color than my webpages background so folks would notice my ads, and click on them, I was totally wrong. Almost everyone that has been on the internet for any length of time, has become so accustomed to seeing banners and other flashy ads that almost everyone now has what is called ‘ad blindness’, that is, when they visit a site they are automatically turned off or they ignore anything that looks like an ad. I used the Adsense editor and I changed my ads background and border colors so they matched the background color of my webpages, and I changed the text color of the ads so they matched the text color of my webpages content. The ads blended in very well, to me they were barely noticeable from the rest of my webpage, but right away the number of clicks on the ads increased, and the earnings went up even more.

I left my webpages alone and for another couple months my earnings stayed about the same, I was content with the results, but my earnings were still not as good as some of the other folks who received roughly the same amount of traffic that I did. Then I found out that they had done something else to their AdSense ads, something that made the ads seem to really get peoples attention, they were placing images near the ads, it seemed adding images made the ads look unique and it helped make the amount of clicks on them rise. So I searched the internet and I found some little icons and images that matched the content of my webpages, and near where the Adsense ads were shown, I displayed the images by adding a simple html image tag. I asked google if adding the images was within the AdSense rules, and I was advised that they were fine as long as they didn’t make folks click on the ads, by this I mean, you cannot have a flashing sign that says, ‘ click these ads ‘, or you shouldn’t have a scantily dressed girl pointing to the ads saying ‘ make me happy – click here ‘ or stuff like that, just make some nice little images that pertain to your webpages content.

The next couple months or so, my earnings still continued rising slowly. By this time, besides my regular webpages I had been working on several BLOG’s pertaining to different subjects, so I thought I might as well place AdSense ads on all of my blogs also and make even more money. For a couple weeks my earnings went up quite a bit, and I was very happy, then all of a sudden, just like someone turning off a switch, my AdSense earnings plummeted. I was now making in a day, what I had made when I first joined the program, what the heck happened I thought to myself ? My traffic was still slowly rising, the number of clicks was rising, but for some strange reason, the earnings per click, (EPC) had dropped a lot, it was horrible.

Then I learned that Google had introduced a new feature or system into the AdSense program, called ’smart pricing’, ’smart pricing’ automatically adjusts the cost of an ad click. Using Googles system of analyzing AdSense data, if it shows that a click from one of your webpages is less likely to turn into an online sale, or other business result for the Ad publisher, the amount you earn per click in AdSense is greatly reduced. When ’smart pricing’, was introduced, some AdSense users saw their EPC drop to as low as 3 cents a click, where before ’smart pricing’, that same click might of earned them a dollar or much more, this was quite a drastic drop in earnings. What is horrible about ’smart pricing’, besides the earnings loss to AdSense users, is that one site or webpage can trigger it, and once triggered by that one webpage, it effects your entire account and every webpage you have will now earn substantially less per click. Remember awhile back when I had added AdSense Ads to my BLOG’s, that seemed to be what had triggered smart pricing for me. The BLOG’s were on numerous subjects, but they were not business or real professional sites, so hardly any business results such as sales, occurred from folks clicking the ads on these sites. After I removed the Adsense ads from the BLOG’s, it took about a week, then I noticed that the EPC was once again climbing back up, yes the ’smart pricing’, spell had been broken.

If you are thinking about trying AdSense, or if you are already in it, beware of the smart pricing curse, or if it has already effected your earnings, try removing AdSense ads from your webpages a few pages at a time, the smart-pricing system is evaluated each week, so it will take a few days to see if you have removed ads from the page(s) that triggered it.

By Robert W. Benjamin

http://www.rb59.com/software

Copyright © 2006

You may publish this article in your ezine, newsletter or on your web site as long as it is reprinted in its entirety and without modification except for formatting needs or grammar corrections.

Search Engine Optimization – How to Avoid Your Web Site Being Sand Boxed or Banned by Google

admin    Google     Avoid, Banned, Being, Boxed, Engine, Google, Optimization, Sand, Search, Site

Google is the most popular search engines and a website has to comply with several

rules and regulation before being accepted in the ”elite Google organic ranking”.

The most popular ways for google SEO are: content writing, page keyword optimization,

article submission, press releases, etc…

You will know that the SEO is working for your online business when you get a high

ranking in the organic searches – you should be among the first 15-25, higher traffic

greater ROI (return on investment), lower cost per customer brought in, higher

conversion rates, better brand recognition, higher visibility, less promotion

cost, etc…

Google has fixed rules for SEO and those who do not follow them are quarantined or

worse, outright banned! If you are among those unlucky websites who do not pass the

acid test, you will end up in the ‘sand box’ a place where suspicious websites are

segregated. Google has a thorough method of checking and this is why very few

‘unethical’ websites get through its high-security checking.

In order to get your website indexed in the first place your website should be

able to please the spiders that Google will send on your web site. The spiders

will measure the pros and cons of your website and will also report on the methods

used for search engine optimization.

What you need to avoid when you submit to Google:

1. Keyword stuffing

2. Rapid building of low quality links or link farming

3. Over optimization

4. Spamming

5. Hidden links

6. Cloaked links

7. Site With Frames

8. Hidden text

9. Pages not visible through the site

10. Duplicate content

If you want a good ranking with Google, ensure that you follow all these rules.

In the end, it is well worth it!

Google Adsense, Avoid Getting Terminated

admin    Google     Adsense, Avoid, Getting, Google, Terminated

Google, being the undisputable leader in search engines from then until now, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance.

For this same reason, doing wrong things in Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, and may get you banned or your account terminated. Nothing like a firm action taken to keep wrongdoers from doing the same things over again.

So for those who are thinking of starting a career in Adsense, do not just think of the strategies you will be using to generate adsense earnings. Consider some things first before you actually get involved.

Hidden Texts

Filling your advertisement page with texts to small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.

Page Cloaking

There is a common practice of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you want, but they may not want to go to.

Multiple submissions

Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URLs is the same as inviting trouble and even termination. Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better check first if your domain is submitted already and a certain search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again.

Link farms

Be wary of who and what are you linking your Adsense site to. The search engines know that you cannot control your links in. But you can certainly control who you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that.

Page rank for sale

If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on search engines bad side.

Doorways

This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another “user-friendly” page is a big issue among search engines. There are many seo firms offering these kinds of services. Now that you know what they actually are, try to avoid them at all costs.

Multiple domains having the same content

In case you are not aware of it, search engines look at domains IPs, registry dates and many others. Having multiple domains having the same exact content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.

Many of the above techniques apply to most search engines and is not entirely for Google only. By having a mind set that you are building your Adsense together with your pages for the human users and not for bots, you can be assured of the great things for your ads and sites.

Not to mention avoiding the “Wraths” of the search engines and getting your Adsense and site account terminated altogether.

How to Avoid Losing Your Google Adsense Account?

admin    Google     Account, Adsense, Avoid, Google, Losing

Google, being the undisputable leader in search engines from then until now, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results is given extreme importance.

For this same reason, for more help visit to www.googleatmcash.com. doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated. Nothing like a good action taken to keep wrongdoers from doing the same things over again.

So for those who are thinking of getting a career in Adsense, do not just think of the strategies you will be using to generate more earnings. Consider some things first before you actually get involved.

Hidden texts. Filling your advertisement page with texts to small to read, has the same color as the background and using cuss for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.

Page cloaking. There is a common practice of using browser or boot snuffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a boot that a human user will never see is a definite no-no. This is tricking them to click on something that you want but they may not want to go to.

Multiple submissions. For more detail go to: www.googleincomemachine.com. Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URL’s is the same as inviting trouble and even termination.
Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better check first if your domain is submitted already a certain search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again.

Link farms. Be wary of who and what are you linking your Adsense to. The search engines know that you cannot control your links in. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that.

Page rank for sale. If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on search engines bad side.

Doorways. This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another “user-friendly” page is a big issue among search engines. There are many seo firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs.

Multiple domains having the same content. In case you are not aware of it, search engines look at domains IP’s, registry dates and many others. Having multiple domains having the same exact content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.

Many of the above techniques apply to most search engines and are not entirely for Google only. By having a mind set that you are building your Adsense together with your pages for the human users and not for bots, you can be assured of the great things for your ads and sites.

Google Cache – Why You May Want To Avoid It

admin    Google     Avoid, Cache, Google, Want

Sites will take extraordinary steps to get every possible page
into Google to enhance their page rank. In the case of the
Google cache, this tactic can sometimes come back to haunt
sites, particularly sites selling products

Google Cache

Google copies everything it can get its dirty little spider
robot on. Google stores these copies in a cache. The cache is
simply a copy of all previous web pages for the link in
question. If you search for something on Google, each result
returned for the search has a “cached” button at the end of the
link. Click the “cached” link and you will see previous copy of
the page. Often, what you see is an older version of the page.

If you sell products on your site, do you really want Google
copying old pages and making them available? Put another way, do
you really want customers to see the old prices of the products
you are selling? Many sites change prices or information during
the year as a reflection of selling cycles, etc. If your prices
are at their high point in September, do you want customers
clicking the cache link and seeing lower prices listed from
July? Probably not.

Don’t Get Cached!

Keeping Google and other search engines from copying your pages
is fairly simple. It requires a bit of meta tagging, but nothing
difficult. To stop the process, simply add the following meta
tag to your site:

The robots for all search engines relying on meta tags should
stop copying your site. Lately, YahooSlurp has been acting odd,
so make sure you keep an eye on it after it crawls your site.

To get rid of pages that have already been copied, you should
just contact the search engine in question. They will usually
delete the copies, but they aren’t particularly quick.

Adding pages to Google, Yahoo, MSN and any other search engine
should be a definite goal for every site. Before storming down
that road, just make sure you understand the consequences of old
pages appearing in the cache

How To Avoid Having Your Website Penalized Or Even Banned By Google – Part Two

admin    Google     Avoid, Banned, Even, Google, Having, Part, Penalized, Website

Today I am going to spend some time focusing on off page optimization factors that over 50 percent of website owners are currently doing resulting in being penalized or even banned by Google altogether.

There are some common myths that people have regarding backlinking campaigns (ie. getting other websites to link back to you). Some of these misconceptions are that page rank 0-1 websites won’t help your ranking. Another misconception is that you will be panelized or banned from Google by having unrelated websites linking back to you. Another common misconception is that you will get penalized by having a link farm linking back to your website.

The bottom line is that you can only get banned or penalized by Google as a result of your linking campaign if there are penalized websites linking back to you. Let me take an example. You have set up a link exchange with a PR4 website. Two months go by and you are still happily linking to that person. However, in those two months that website has been utilizing black hat SEO strategies that I have discussed on another occasion and this has resulted in them being penalized or banned by Google. Unfortunately for you, you are still linking to that website which now has a very bad reputation with Google and as a result Google could impost some heavy penalties upon you without you or your website actually doing anything “wrong”.

To find out if a website has been gray barred by Google simply go to that website and look at the Google toolbar page rank result at the top of your web browser. You can download the Google toolbar for free if you don’t already have it. If the toolbar is completely gray it means the site has been banned by Google. That’s why it’s highly recommended that you go back every once in a while – once a month is a good guide – to websites that are linking to you to make sure they have not been penalized in any way by Google.

In fact, if you do discover that one of your link partners has been penalized or barred by Google just deleting them from your links page could result in a dramatic increase to your ranking almost immediately. If you notice that any of your link partners have a page rank of 0 this could easily mean they have a brand new website and don’t have a Google page rank yet. It could also mean that they have been banned. A way to find this out is by looking to see if the website is still indexed by Google.

Let’s say for argument sake that you have a link partner with a page rank of 0. Simply go to Google and type in their url into the search box. If it is a new site that may not appear in the index. However, if the website is not new then the probability is that they have been banned by Google and you should stop any association with them.

New Twitter Users’ Biggest Mistakes: How to Avoid Them

admin    Twitter     Avoid, Biggest, Mistakes, them, Twitter, Users

I am not usually a big fan of rules when it comes to social media, but I do think there are ways to make your experience using tools such as Twitter more beneficial to yourself and others. There are some common mistakes I see new users make that I want to share with you. The good news is, once you are aware of them they are really easy to avoid!

Mistake: Not using a real picture of yourself for your avatar.

When I first joined Twitter over a year ago I was guilty of using a cartoon-type picture of me for mine. I thought it was cute and it happened to be part of the design I had on my previous blog. However, I switched to an actual photo of myself a few months later, and more than a few people commented that they were glad to see the real me.

I feel the same about others now. A picture of you is a lot more personable than a picture of your dog or a company logo. People like to see your smile!

Mistake: Automating pushy direct messages for new followers.

Many Twitter users use a service such as TweetLater to set up automatic messages to go to anyone who begins following them. This is a bit controversial among people on Twitter. If you are automating a friendly message to just say thanks for following me, that’s one thing, but a message with a link to one of your products when we haven’t even connected yet is generally frowned upon.

Mistake: Starting to follow people without posting a couple of your updates.

It may feel like you are talking to yourself to do this, especially if you don’t have any followers yourself. But when someone comes upon your page and is deciding whether or not to follow you, they need something to go on. People are looking for some sign of life or personality.

Mistake: Not spending a good amount of time interacting.

There is nothing wrong with letting others know what you did last night or what your plans are for the day. Just be sure to intersperse your tweets with some two-way conversation. Ask questions, re-tweet others, reply to questions, comment on others tweets, etc. This builds community and keeps things balanced and interesting.

Mistake: Mass following right out of the gate.

My ratio of followers to those I am following is pretty even, mainly because I like to follow back most of the people who follow me as long as they don’t look like spammers.

However, I find it hard to follow others who, in addition to having only a couple of updates, are following thousands of people and have only a few people following them. It feels spammy, like they don’t have much interest in having a relationship or conversation with anyone.

Mistake: Doing everything from the web instead of using a Twitter client.

Installing a client such as Tweetdeck gives you more functionality than what you can do from the Twitter website alone. For example, Tweetdeck allows you to place people in groups which make it easier to keep track of them, especially once you are following lots of people. Plus, you don’t have to be connected to the web to use these types of clients. I find they make tweeting a lot easier and more convenient for keeping track of your replies, direct messages and followers.

Mistake: All promotion, all the time.

As I have mentioned in previous articles, no one likes to follow someone who is constantly selling and promoting without giving anything back. Keep things balanced and respect that others do not want to be pitched all of the time. That being said…

Mistake: Not leveraging Twitter as part of your business marketing strategy.

If you are in business and using social media, you are looking at Twitter as a tool to get results in that business, not to just socialize all day. Remember that it is a great way to reinforce your brand, form strategic alliances and build credibility and trust.

Avoid Hidden Text If Your Dream is to Get Higher Page Rankings

admin    Google     Avoid, Dream, Hidden, Higher, Page, Rankings, Text

In any Internet search engine optimization endeavor, hidden text has often been conceived as a challenge faced by search engines and webmasters. As spammers have shown a great inclination towards hidden text to stuff keywords into their pages to get high rankings on search engines, search engines are now figuring out when and how spammers do it. However, there are a number of hidden texts some of which are even tried by web designers for legitimate reasons that have nothing to do with the business of getting high ranking on a search engine like that of Google.

Also known as ‘invisible’ or ‘fake’ text, hidden text on a web page is visible to search engines but not to website visitors. Most commonly, hidden text is created by setting the font color same as the background color thus making the text invisible unless the user highlights it. There are some other ways to create hidden texts which are:

By setting the font size to 0 or to a negative number. By using noscript text like <script type=”text/javascript”> <!– [removed](“This text is not hidden”) //–> </script> <noscript>This is hidden text</noscript>

Often web sites use hidden text to disguise spoilers for readers who do not wish to read that text. Hidden text in online activity is also used to hide data from users who are less internet-savvy. And as it has already been stated, hidden text is one of the favorite tools for spammers that they implement to get higher ranks in search engines. However, search engine major Google has taken bold steps to prevent this spamming effort by parsing the color of text as it indexes it. Therefore a search engine optimization specialist will never encourage you to go for these tactics. Because of Google’s initiative against spamming, Search engine optimization companies are now concentrating on the genuine tactics for getting higher search engine rankings, not on hidden text.

6 Reasons To Avoid The Social Media News Release Part I

admin    Social Media     Avoid, Media, News, Part, Reasons, Release, Social

The Social Media News Release is a template available for the sole purpose of incorporating social media and multimedia into press releases. And while it may sound like an absolutely ingenious idea, it probably is not the best use of time and money for your business. Here are 6 reasons why using a SMNR may be one of the biggest mistakes you are making.

1. People Do not Read Them. Let s face it, this is not the best way to get your information out to the general public. The number of people who actually view releases on news release websites is quite small. There are better ways to reach your potential customers that are not nearly as expensive or time-consuming.

2. They are Expensive. The optimal use of an SMNR is to send a Social Media News Release with Multimedia, and It is expensive. Even a limited distribution will cost you hundreds of dollars at minimum. Compare this to the cost of writing a blog, which will also allow you to include images and video. The blog is far cheaper and gives you a much higher return on your investment.

3. There is No Critical Mass. One of the most important aspects of marketing with social media is that you can gather a huge number of like-minded or like-interested people in the same place. If you use an SMNR to send your information out to 500 websites, you may only get one or two comments on each website. If that is the case then your interested parties are not talking to each other, which defeats the purpose of social media marketing. Not to mention the time and tedium involved in responding to comments on each of the 500 websites to which your release was sent. Consider instead how you might get those 500 commenters to have a conversation with each other.

4. They Do not Help Your SEO. The whole point of news releases in general is to get inbound links to your site. And while SMNRs contain links, those links are not optimized and generally link to resources other than your website. Use the online Press Release Grader to see how your SMNR release stands up. You will most likely find that you have too many links, and that diminishes the effectiveness of your release greatly.

5. They Do not Help You Reach Your Goals. The whole point of marketing your business is to get people to come to your website and get them to buy your products. So why would you spend money to put your information on another website? We have already noted that SMNRs generally do not result in optimal links to your site, so there is really no sense in using them for that purpose.

6. They Do not Allow You to Use Your Own Mutlimedia Accounts. Did you know that if you want to include a video in your SMNR then you have to upload that video to the news release service s YouTube account? That is right! Never mind that you have already uploaded the video to your own account; now you have to upload it to theirs as well. This means that your video is sitting in an account with thousands of other videos that are not at all related to your product or service. So if a potential customer actually finds your videos and wants to see more from your business, he has to search a lot harder than if all of your videos were lumped together in your account. Another problem is similar to the one we mentioned in #3. The comments left on the new release service s account are separate from the ones left on your account, so your commenters do not have the opportunity to interact with one another. And you have to visit your video in both places to respond to all of the comments.

You are much better off simply creating your own release, without images or video, and sending it over the wire, specially if you do not have the know-how to optimize them. Save the really cool release for your own website where you have control over what happens to it. You will save time and money, and the results will be greatly beneficial.

4 Mistakes You MUST Avoid When Video Marketing on Facebook

admin    Facebook     Avoid, Facebook, Marketing, Mistakes, Must, video

Video marketing was once only used by very large companies; however thanks to the growth of various social network sites such as Facebook, and new advances in online technology such as being able to upload videos to the Internet, it is now possible for anyone, from companies to individual entrepreneurs to use video marketing on Facebook to maximize their earnings.

Facebook video marketing is now becoming extremely popular; however it seems that a lot of people really don’t know how to get the most out of their marketing campaigns. So, in order to help you convert as many of your viewers into paying customers as possible I have compiled a list of the most common problems and the 4 major mistakes that you need to avoid when using video marketing on Facebook.

1) One of the biggest mistakes that I constantly see are videos that do not clearly communicate what they are about within the first 5 – 10 seconds. You would guess that this is a mistake made only be people who are new to video marketing, but I see many marketing veterans producing Facebook videos that take an extremely long time to actually let the viewer know what they are about.

This is a major mistake because people today are incredibly busy, so they don’t want to have to watch 5 minutes of video before they find out what the video is about. When producing your video, you need to make sure that you tell your viewer exactly what the video is about, and why they should take the time to watch it. Remember, there is only one thing worse than having no one watch your Facebook video, and that is having someone who starts to watch it, but then stops after the first few minutes because they don’t know what you are telling about!

2) Another classic problem that I see in a lot on Facebook is when the video focuses on the person who made the video, instead of the viewer. For instance, if I was trying to promote my affiliate marketing program I may use sentences such as “My business is growing all the time!” or “I took advantage of this opportunity and now I am earning more money per month than ever before!”

These sentences focus on me; on how well my business is going and how I am a lot wealthier because of my business. This is incredibly boring for my viewers because it focuses on ME instead of THEM! In order to increase the success of your videos on Facebook it is important to appeal to your viewers.

For instance, a much better sentence to include in my video would be “You may be looking for an easy way to generate extra income, and my affiliate program can give you the chance to achieve this goal.” In this sentence the focus of the video is clearly on the viewer. Therefore it will grab their attention immediately and they will be much more susceptible to my message.

3) Another thing I see a lot on Facebook are videos just simply too long! Remember that people are busy, and therefore your video marketing needs to reflect this. Viewers want a short, sharp message that is straight to the point. It is no good making 20 minutes long video about your promotion because the chances are no one will watch it. Think more in terms of TV commercials – your video marketing on Facebook needs to get your message across quickly. Of course if you have a lot of information to cover then you may decide to make a series of videos which is a much better approach than producing one long video.

4) One of the final mistakes that always shocks me is that people always seem to wait until the very end of their video before they give out their website or email address. The aim of video marketing on Facebook is to get people interested in your promotion and get them to visit your website so that you can convert those interested viewers into paying consumers. It is always best to have your website address displayed somewhere for the entire video, perhaps across the bottom of the screen or in the top corner. Just make sure that your website address is always right there on the screen – this will really help to maximize the amount of traffic you can pull from your Facebook video marketing campaign.

So there we have it, the top 4 mistakes that I see time after time after time. By avoiding these mistakes, you will hopefully be able to produce a video marketing campaign on Facebook which is much more successful.