The #1 Missing Point in Articles on Small Business Website Optimization Consultants

admin    Google Optimization     Articles, business, Consultants, Missing, Optimization, point, Small, Website

The #1 Missing Point in Articles on Small Business Website Optimization Consultants

It is an obvious fact that each online business owner should know not little but a lot about search engine marketing setup. This idea involves optimizing your website for the search engines to think that your website provides useful and rich-content information and, therefore, you will be able to improve search engine ranking.

This is extremely efficient as other paid marketing methods like pay per click campaigns are really expensive and can not afforded by everyone especially the beginners who do not have that much money yet to invest. On the other hand, natural traffic gained from ethical and legal search engine optimization (SEO) is free of charge and targeted under the assumption that you avoid any black-hat SEO training.

Hence, you should not overlook the power of setting a proper search engine marketing setup when it comes to spreading the word about your home based business. To achieve this goal properly, you should consider the right keywords with the right density.

But the interesting question is: What are the proper keywords?

If you explore various articles on small business website optimization or ask any small business SEO agency that provides push promotion for websites, you will always be confronted with this sentence: “You need to consider the keywords and search terms that enjoy high traffic and have low competition”.

My personal point of view is that this answer is not clear enough as the terms low and high are very relative. Should you consider 100 searches per day a high search volume? In case you agree, then should you define 90 searches per day a relatively low search volume? Additionally, if the number of the websites that compete for your target search term is 100, should you define this competition high or low?

If we define 100 websites as low competition, is it feasible to define 150 websites as high competition? So, in other words, what is the meaning of high and low here? And this is the issue I handle in this article.

Briefly, to target the best search engine marketing setup, you should target the keywords that receive “high enough” traffic per month and at the same time enjoy “low enough” competition.

a) What should you define under the term high enough traffic?

There is no clear and unique answer as it totally depends on the type of your business and your goals. To achieve a brilliant success in online marketing, you should have a definite plan like your goals and the time needed to achieve them. I.e. you should plan how much money you like to earn and after how many months.

So, I will make a random assumption that you like to earn 00 per month. Then, you should drive visitors to your website that make you 00 per month and this traffic is your “high enough traffic”. But the exciting question is how to calculate this traffic in an accurate way?

You can definitely use such a mathematical formula:

Total Income per Month= Number of Visitors per Month x Conversion Rate x Income per Sale

In the above mentioned formula, all factors are known except the number of visitors per month. Specifically:

Income per sale is the amount of money or commission you earn when you achieve a sale.

Conversion rate is the amount of your internet surfers who may be interested to buy your product or service. For instance, 3% conversion rate means that 100 internet surfers are dropped by your website and only 3 out of these 100 decided to buy your product. This factor is totally dependent on your services, sales letter, etc.

You may calculate with 3% conversion rate, but I like to design my search engine marketing setup using a conversion rate of 1% as this is a very realistic rate.

Total money you like to make online is simply the cash you like to earn monthly, which is in our case the 00.

So, now you can calculate how many visitors per month you should drive to your website in order to achieve the desired income. In case you like to earn more you may work on increasing the amount of visitors to your website or you should try to increase the conversion rate.

Driving more traffic to your website includes:

- Ethical optimization of your website by combining online and offline optimization.

- Online submission of high quality articles to high rank web directories is a good idea to get more quality links.

- Update your website frequently.

- It is really a good idea to mix both of article marketing and Web 2.0.0 services.

Increasing the conversion rate of your website involves:

- Enrich your sales web page with promises that you can really deliver.

- It is strongly recommended to offer your website internet surfers something extra for free.

- Add a hard deadline that they should act before it in order to be qualified for the free bonus.

b) What should you define under low enough competition?

To check the competition of a certain keyword, insert your target keyword between double quotes in Google to see how many other websites that are optimized for the same keyword. It is usually expected to find 0 or thousands of websites that are optimized for the same keyword and, therefore, you have to compete against them.

The answer to the question of a “low enough competition”is depending 100% on the planed destination, where you are going to submit your articles. Yes, this is correct as it is relatively sure that Google loves some certain websites and if your article -which should be optimized around a certain keyword-, is submitted there, then it has a better chance to appear on Google’s first page.

Some of the websites that Google certainly love are: ezinearticles.com, Squidoo.com, UsFreeads.com and any Wordpress Blog. So, you should not overlook these cases in case you design your search engine marketing setup:

- Ezinearticles.com: Is the optimal choice to submit your articles, if your competitors websites do not exceed 10,000 websites.

- Squidoo.com: Is the optimal destination of your articles, if your competitors websites do not exceed 5,000 websites.

- UsFreeads: Is the optimal choice to submit your articles, if the number of competitors is approximately 3,000 websites.

- Wordpress Blog: Is the optimal choice to submit your articles, if the number of websites that are optimized for the same keyword is not more than 1000 websites.

It is important to notice that the above results are my results based on trial and error procedures and there is always no guarantee, if we talk about Google. Nevertheless, the results and experiments I mentioned in this article worked on fine bases since 6 months now and, therefore; it is a good idea to try it when you finally decided to set up your next campaign.

The key point of this article is to find a mathematical description of the very vague terms high and low. So, now it should be clear for you which keywords you should consider for your campaign when you finally decided to carry out your search engine marketing setup.

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Google Listing — How to Get Articles to Do Your Work for You

admin    Google     Articles, Google, Listing, Work

All of us at least have one point of expertise on which we can speak, write and work on our website. But now your website is ready and you do not have been listed in major search engine like Google and yahoo etc. You want them to listed as soon as you started a website. But it is tricky.

To get into Google and Yahoo listing you can use a lot of method described by many so called experts. And quite true too. I want to remind one very sophisticated and elegant way to do this and believe me Google just love it. The method is Article marketing. And this is done by getting back links from a already listed website. In this Article can work wonder. There are many article publishing websites and ezines where an article is accepted free and after review get published.

For example, www.ezinearticles.com accept the free article submission and its Google page rank is 6 which is quite a good one. Now any article published in this ezine will get a good SERPs in Google as well as any search engine.

All the new article content of these pages are crawled by google bot almost daily. So if you put a backlink in your articles resource box to you website, your website will also be crawled daily for that article in this ezine. And you site will also be indexed by Google.

Another google website is www.impactarticles.com This is a very good website for getting listed in google particularly. Submit your article here and see the result in few days in your Google listing.

Apart from these SEO aspect, articles are a great way to market and brand your own name. It establish you as an expert in that particular subject. Article marketing can help you to gain a good number of visitors who are highly targeted one. And these article can help you to get higher Google page rank. If you are interested into submitting your articles at 85 websites with higher Google page rank visit

http://www.nuttymarketer.com/green/gorilla_marketing_service.htm for the list of websites and ezines.

This article may be re-printed as long as following resource box is included as it is with out any alteration.

How to Get Higher Search Engine Rankings With Useful Articles

admin    Google     Articles, Engine, Higher, Rankings, Search, Useful

When we talk about search engine rankings, we can’t help but talk a little about search engine optimization. What most people know about search engine optimization, is that they need to get as many back links as possible. Half the number of these people know that these back links should come from authority sites (like sites having a high Google page rank).

So when you go to an SEO online forum, you’ll hear many people talking about page rank. But the problem is, that’s all they ever talk about. They keep focusing on the page rank, and talk about nothing but page rank. How did these authority sites get a high page rank in the first place? Here’s where 99% of the people in these forums get it wrong. They think that by having tons of back links on high page rank sites, they will eventually achieve high page rank themselves. Maybe that’s true, especially if the site is new. So what exactly is wrong here? Let’s take a closer look at these high page rank sites and see what they have in common.

The first thing that you should observe is that many of the sites that rank well in the search engines have a large number of pages in them. Not only do they have a large number of pages, these pages contain valuable information. It doesn’t matter if these content are usually user generated, but the fact remains that these sites are extremely useful for their visitors. In other words, they bring value to the table, not just thousands and thousands of pages of useless content.

I’m sure after the above paragraph, you would have guessed that many of these successful sites have figured this out long ago. They focused on generating useful applications and content. Sure, they may start out like every new site and buy some links here and there for promotion but they never lose sight of the ball. Some of these have gone off to be sold at six figures. Others have made millions for their founders.

So you see, the bull’s eye has always been generating useful content. Many people don’t really know this. So they spend all their time buying links, talking about page rank, and doing all that less important stuff when what they should have been doing is to create valuable content. Think about this. Even with tons of promotion, if your sites do not have useful content, you have to keep promoting it. And that means you keep paying and paying marketing dollars.

With a killer site, you can stretch that same marketing dollar because every visitor that comes to your site, will tell others about how useful your site is. Better still, they may link to you from their blogs. And that’s how links grow virally and naturally.

so if you’re going to write your next article, write useful articles. Post them on your sites and to article directories, and visitors will come to your sites again and again, boosting them to the next level of success.

Using Articles to get listed in Google

admin    Google     Articles, Google, listed, Using

All of us atleast have one expertise on which we can speak,
write and work on our website. But now your website is ready and
you do not have been listed in major search engine like Google
and yahoo etc. You want them to listed as soon as you started a
website. But it is tricky.

To get into Google and Yahoo listing you can use a lot of method
described by many so called experts. And quite true too. I want
to remind one very sophisticated and elegant way to do this and
believe me Google just love it. The method is Article marketing.
And this is done by getting backlinks from a already listed
website. In this Article can work wonder. There are many article
publishing websites and ezines where an article is accepted free
and after review get published.

For example, www.ezinearticles.com accept the free article
submission and its Google page rank is 6 which is quite a good
one. Now any article published in this ezine will get a good
SERPs in Google as well as any search engine.

All the new article content of these pages are crawled by google
bot almost daily. So if you put a backlink in your articles
resource box to you website, your website will also be crawled
daily for that article in this ezine. And you site will also be
indexed by Google.

Another goog website is www.impactarticles.com This is avery
good website for getting listed in google particularly. Submit
your article here and see the result in few days in your Google
listing.

Apart from these SEO aspect, articles are a great way to market
and brand your own name. It establish you as an expert in that
particulare subject. Article marketing can help you to gain a
good number of visitors who are highly targeted one. And these
article can help you to get higher Google page rank. If you are
interested into submitting your articles at 85 websites with
higher Google page rank visit

http://www.nuttymarketer.com/green/gorilla_marketing_service.htm
for the list of websites and ezines.

Articles Submission Alchemy or How Increase Your Page Rank, SEO and Internet Traffic

admin    Google     Alchemy, Articles, Increase, internet, Page, Rank, Submission, Traffic

In the past if you were small business, there were no ways, but to place paid advertisement into local newspaper to attract some attention to your small retail store, restaurant, or repair shop. Internet opens unlimited and virtually free possibilities for you, however there are some conditions, or better to say, you have to know how internet search engines, such as google, yahoo, msn work and how to make them work for your business, attracting leads, potential customers, employees, vendors with better conditions, etc.

1. Article and Keywords. First of all article should be a bearer of your website strategic keywords, otherwise it will be gunshot to the blue. Try to incorporate some keywords into article, press release, news or blog header, then keep supporting your introduction with additional keywords combinations. Do not overuse keywords, however, your publication should be written in natural language, otherwise both editor and search engine declassify it

2. About Author section and links back. The theory of page ranking says that the web page should have minimal number of outgoing links in order to achieve higher ranking itself. At the same time it should receive maximum number of incoming outside links to be boosted. We believe that this logic is in essence abolished and nowadays google deploys multiple concurring parameters to determine the page rank. Plus, official page rank, that you can see on google toolbar is actually related to page aging process and is not directly related to real pagerank in search results. Just try to think about internet news. You often see news headlines relevant to your search queries on the top and obviously these news headlines are on not yet ranked pages of media portals. Back to the paragraph – feel free to place up to five links back to your web sites

3. Originality of the header. Yes, we believe that google tries to evaluate the header to be dense with relevant keyword and at the same time to be uniquely original and in essence represent good example of your creativity as journalist. We believe that it matches relevance and originality of header words combination. Please see alchemy keyword in the header and this might be one of the reasons for this article to be ranked relatively high

High Search Engine Page Ranking – How to Get High PR with Articles?

admin    Google     Articles, Engine, High, Page, Ranking, Search

 

Do you wonder if article marketing really works for getting high search engine ranking? Then read the following facts about the importance of writing and publishing quality articles for increasing pagerank.

First, let’s talk a bit about the importance of quality backlinks to increase pagerank of your site.

How Important Are Backlinks For Getting High Search Engine Pagerank?

Search Engine Page ranking is defined by the number of backlinks online to your site. The more backlinks you have, the higher your page ranking will be. You may gain a lot of backlinks from high PR sites like forums, article directories, blogs, etc.

I’d like focus especially on article marketing that is actively used by all popular gurus like Sean Mize, Cody Moya, Derek Gehl and many others.

Why is Article Marketing so Vital for Getting High Search Engine Pagerank?

Reason #1: Long-term keywords work amazingly for articles on any niche.

You can compete on any niche, even such a high-competitive niche as internet marketing, if you use long-term keywords with low competition, but high search data.

Using this tactic you can get your site in the first page of Google within 1-2 days. I’m doing this again and again on many niches. This really works. If you get such quick results, I would recommend you to submit article on top 10 article directories which are dofollow and have high pagerank. 

Reason #2: The more published articles, the higher pagerank.

The more articles you submit online that contain links to your sites, the higher page rank you will gain in a shorter time. While submitting your articles consider high pr article directories, article announcement lists, forums and blogs accepting articles.

 

I Get My Articles On Google Page One Part 1

admin    Google     Articles, Google, Page, Part

I consistently get articles I’ve written on the first page of Google. It wasn’t always like that. When I started article marketing about eight months ago, I was didn’t know anything. Then I read somewhere that only three per cent of people who try internet marketing succeed. I vowed to be one of those three per cent.

I didn’t know much but at least I was smart enough to realize I couldn’t do it myself. I researched and found there really are internet marketers with six figure incomes. Then I decided to learn to do what they do. I’m not an inventor and I wasn’t about to reinvent the wheel.

The first thing I studied about was keywords, the main building blocks to any successful marketing campaign. Keywords are the words people type when they are searching for something in Google. They might type something like “best electric iron” or “stop panic attacks now” or “earn money online.” Whatever it is, there’s probably a product or service you can sell them. But you have to get in front of them on Google.

(By the way, there are other search engines besides Google like Bing, Yahoo and MSN. Google is the largest and almost 80% of internet searches are through Google)

Let’s say someone keys the words “earn money online” into the Google search. I did it just now and there were 165,000,000 results. With ten results per page, that makes 16,500,000 pages. Your article needs to be on page one of 16,500,000. Yikes. Maybe “earn money online” isn’t the best keyword to use. You need to try something more specific, something with fewer searches.

It could take weeks of searching for the right keyword. Or you could use a FREE tool provided by Google called the Google Keyword Tool.

The keyword tool suggestst other keywords you can use and it tells you how many people in the last month keyd in those keywords. The keyword tool might suggest using “make money online today” or “really make money online.” Finding and using the right keywords in your article is the first step to moving onto page one.

Even when I learned about keywords the whole concept was still a mystery to me. What I really needed was an easy to follow step by step guide to tell me exactly what to do. Since I’m no genius I searched the web and read about people who were making lots of money online. I finally found what I believe is the best “Do this today and then do this tomorrow,” guide available. You can learn more about it at How to Get on Google Page One.

I followed this plan and did what it said every day for seven days. At the end of that first week I started again with a new campaign and repeated the process each week. I’ve done the same thing every week for several months now and guess what, I’m making money.

I Get My Articles On Google Page One Part 3

admin    Google     Articles, Google, Page, Part

Internet marketing pros know the steps to take to get their offers on page one of Google. Notice that I said steps, I didn’t say secrets or tricks or gimmicks or anything like that. If you want to build a bookshelf from IKEA, all you have to do is read the instructions.  If you follow them exactly, you’ll end up with a bookshelf that looks like the picture on the box.  Anyone can do the same thing and that’s how it is with internet marketing.

There are marketers who make six or seven figure incomes on the internet. There’s no trick to it.   If you can use a computer, you can replicate the steps it takes to get there. So why isn’t everyone who tries internet marketing making six or seven figure incomes?

It’s because they either don’t know the steps or they are not willing to take them. If you are one of the people who aren’t willing to do what it takes, all I can say is good luck in your next endeavor. Maybe that won’t take any work either. To those who don’t know the steps I’ll say, you’re just like me! I should say say you’re just like I was a year ago at this time.

Since then I’ve studied the pros and learned how to get my promotions on page one of Google. That’s the key. If you are on page one, 80% of people will find you. Only 20% move on to page two.

Parts 1 & 2 of this series covered keywords and back links. In part 3 we’ll take a look at blogging can help in getting our promotions onto page one. (Notice I use the word promotions. A promotion might be an article, a web site, a Squidoo lens, etc. Whichever it is, it’s promoting something you’re trying to sell)

Google gives weight to blogs because they are written by real people. There are hundreds, even thousands of blog sites to which you can contribute but the largest are blogspot.com and Wordpress.com. These are generic and cover topics that range from A to Z. It’s free to start a blog on one of these or any of a thousand others.

What you will do with your blog is write about something related to your promotion and include a link to one of your articles that in turn links to your promotion. Your article will rank higher now and offer a more powerful back link for your promotion. Then, in your promotion, make a link back to your blog. The cycle is article links to promotion, promotion links to blog, blog links to article.

This way, you will have all one-way links. Google likes one-way links more than two-way or reciprocal links.  The more articles and blogs you have, the more back links will be pointing to your promotion and the higher your page rank will be.

I hope these tips are helpful.  The internet market is so vast and so many transactions take place every day that there’s plenty of business and plenty of money to be made for all of us.  Learn how to get your fair share.

To learn about an easy to follow, step by step guide to to getting your articles on page one, read How To Get On Google Page One.

Writing Articles and Internet Marketing

admin    Google     Articles, internet, Marketing, Writing

You will see millions of searches processed to a certain keyword, from Overture, a keyword suggestion tool. When these keywords are typed into search engines, articles with those keywords will be displayed from indexed websites, which leads traffic to websites with keyword rich articles. Articles, yes, is the magic word.

Content is king on the Internet. Today, article writing is one of the most utilized Internet marketing media. Internet surfers just cannot get enough of information on various fields. To drive lots of traffic to your web site and providing information through these articles is a surefire way.

Why is that? Here are the reasons and benefits that article writing will provide for you in your Internet business.

a) It is absolutely free.

Too good to be true? Not. Okay, you have to pay for your Internet Service Provider. That’s it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills come.

b) Your website will be indexed and noticed in a very short period of time.

Submit that article of yours to article directories that get the most web traffic and in no time your web site will be crawled. That is if you don’t forget including your resource box or byline.

c) Receive one back links automatically.

When you submit your articles to directories, other websites related to your subject matter will make use of your articles too. With the copyright terms of your articles, the URL of your website will still be in tact and will subsequently direct more traffic to your website.

d) Improve your reputation and become an expert in your field.

As an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. By writing articles, what a better way to show that you know your field and will allow you to have some bragging rights.

Just make your creative juices flow and write down or key in those ideas quickly to get your article writing momentum. With those benefits listed above, a writer’s block is the last problem you will ever be able to surmount.

Articles Marketing and SEO

admin    Google     Articles, Marketing

Article Marketing and SEO

Article marketing, today, for websites and internet based companies are extremely important. Articles dictate much of the success and they drive a lot of traffic to websites. Articles has become a major element in making a website succeed and earning profits. A website webmaster and owner must have the good sense to include articles in his or her website that will work for them and earn them the many benefits articles can give to their website.

Articles have been known to be the driving force in sending quality traffic to websites. Articles are a factor in giving website high rankings in search engine result webpages. The higher a website ranks the bigger slice of the traffic flow pie websites receive. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

Although, it is not just about designing your website with articles; they have certain guidelines as well. These guidelines must be met to obtain the maximum benefits an article will provide for your website. A well written article will catch the interest of web surfers and keep them coming back for more information. Web surfers would also be able to recommend your website to surfers.

Some tips to help and assist you in making your articles successful and making your website a profit earning and traffic overflowing website.

a) Keywords and Keyword Phrases, articles must revolve around the use of keywords and keyword phrases. As each website web surfer goes to a website, there are those who are just merely browsing but actually looking for a specific item or information. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Ford Pinto, Accountant etc.). It could be anything they want.

One important thing to understand for an article, the keywords must relate to your website’s topic. For example, if you maintain a bike parts website, you must be able to have articles about bikes and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.

b) Keyword Density, and know how much density you need to place your keywords and keyword phrases, you must use them wisely. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a website high in their search results. Getting a high rank is what articles do best for a website.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

c) Good Article Content, and you cannot just riddle an article with keywords and phrases, it must be regarded as good reading material for a web surfer to succeed. Articles must be able to entertain web surfers as well as provide good information and help for their needs. Articles should be written well with good grammar and correct spelling. If you want people to trust you, make your work good, and well thought out.

Web surfers will respond well to statistics, facts and figures. Try to get good information and all the facts you can find. A well written article will boost your reputation as an expert in your chosen field or topic. As more web surfers believe in you and come back for more. Web surfers will be able to trust you and your products.

d) Linking Articles, a very important part of article marking. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other websites, do not ever forget to include a link to your website. A little resource box with a brief description of your website and you should always be placed right after your articles that you have submitted. If web surfers like your articles, they will return to your website for more.