Hi
Investors, please do not try building another Facebook!
During the Worldwide recession the lotteries jackpots are still huge therefore people winning them still need to invest few million of dollars or euros or any other currency to some business Internet business is still one of the most attractive directions of investment. Now it is very difficult to create a competitive and successful e-shop, web design studio, online project management service or any other affiliation site because of huge competition. Some entrepreneurs still try to create social networks like Facebook, MySpace, Bebo, but majority fails. Does that mean that no one can repeat the success of Twitter or Facebook which started with very little budgets? Probably not, but only 1 of 100 attempts may succeed.
What about bigger chance of success? Let’s see what big social networks offer to people:
* Lots of contacts to choose from different countries, speaking different languages;
* Lots of interests to discuss using social networking tools such as micro-blogging, groups, forums, social bookmarking, file share etc.
* Unified communication features for all members;
* Generic forms of marketing and ads;
* Possibilities of using third parties applications (widgets) to satisfy specific needs.
When people have general interests in communication with people worldwide in own and general language huge social networks are the best solution. No one can beat Facebook or MySpace in traffic as they satisfy this communication thirst. However still remains the need for communication in local circle. Example is Hyves.nl social network in the Netherlands, which is more popular than Facebook or MySpace. There is a short presentation illustrating the local networks versus Facebook and MySpace usage.
The newest hype of WWW is Twitter – the simple micro-blogging platform with lots of the additional services around. Twitter is huge, but that is not going to last forever because of Twitter clones. Someone counted more than 200 of Twitter-like sites in different countries. That shows the power of the locally based similar services to giant social networks. If someone has a spare million of dollars, he/she should think about creating a local social network in some country or region (example of regional social networking success is Netlog.com – one of the most popular Social networks in Europe). Of course there is almost no market without competition (I doubt there is big market in Zimbabwe where people do not have electricity, not speaking about computers and internet), so it is good to analyze the market first.
If we look at the social networks list we can clearly see another interesting criteria – the interest based social networking. That’s the main competitor of big social networks, as they cannot provide the interface for every interest. All they can do is allowing third party widgets to be installed making the profile and management of the personal space messy and troublesome (look at the MySpace profiles). The interest based social network can be international; therefore it can be easily tested on some local markets first and then launched internationally. That makes management of investment easier and more effective.
What can be the main interests of people to be transferred to virtual space in the shape of social network with friends ties, status updates, blogging, picture, video exchange, bookmarking features, groups and chats etc.? Classmates, dating, blogging, job search are the main ones attracting huge amount of people, but still there are some other areas.
Let’s review it personally. I have a Russian Blue cat so I participate in such social network for cat lovers as UnitedCats.com (by local country, of course). If I would like to leave this network I would choose a brand new CuteAsHell social network for pets in general. Why I like this social network instead of Facebook Russian Blue Cats Group with almost 300 members? Because it has very nice features for cat lovers such as virtual gifts (all kinds of kitty toys and equipment what makes this gift feature unique), photo voting is called “Pat the cat”, blog can be written on behalf a cat or owner which make really interesting to read. Also I know that some of the participants of this community are professional cat breeders which can really give me help if my cat gets sick or I do not understand her character. Neither Facebook or MySpace cannot give me that.
I travel a little, therefore I participate in travelers social network WYAN.com where people share their reviews about countries, tours, day trips and of course shares pictures of the places of interest. I can easily make decision where to go and what to see. I always can share my plans and can even make some friends in that country to meet them once I arrive and hear another story about the country rather than tour guides tell. Probably I will have lots of troubles looking for similar information in Facebook and Myspace.
As a professional I have my profile in LinkedIn and participate in local professionals discussions as well as global ones. Here I can share my professionalism, participate in discussions about specific work related issues. Here I can find another job, or find the entrepreneurs for my business plan. Have you ever seen people who are hosting their resumes and CV in Facebook or MySpace? I have not.
As you can see the interest social networks are very good for sharing the personal interests and setting the communication among people with similar interest. In Facebook I always see my friends speaking about the things I am not interested or even do not understand (hear programmers speaking – if you are not in IT market their language will be like gibberish). In the interest social network I will always understand what my peers are talking about.
Investor should think if there are any interests which are covered quite poorly. For example pet social network market is quite saturated as some serious people made some investment. But maybe bikers’ social network still would make a nice ROI? There are always some profitable markets uniting golfers, cooking lovers, photographs, poker players etc. which must be investigated and some competitive social networks with unique tools created. Technologically it is not very difficult as there are so many open source systems with huge social networking add-ons collections.
Another important feature of new social media should be a flexibility to adopt new trends in case some phenomena like Twitter emerges in next couple of years. Status updates are so popular (like SMS in Mobile world), that every social network must have this feature and in some cases it must be better developed to fit the needs of specific interest. For example poker players community enjoy the icons of cards speaking about their hands, however Twitter cannot have any icons. So maybe poker related Twitter clone FTsweat could provide such feature? Very big attention must be paid for internal messaging system as it may become very powerful communication and marketing tool. Look at the MySpace example. They have 125 million of active internal messaging system users and once they will build a webmail service they will automatically become 3rd largest email provider in the World. Interest based social network may never do better email service as Yahoo or Gmail, but some handy features can keep some members using internal mail outside the social network space.
Creating social network is not enough. Every social network should have additional applications for third party websites – widgets and apps for iPhones and G-phones and all the rest new type of mobile devices allowing not to use computer for communication. Without them every social network is doomed sooner or later. But let’s leave this topic for future.
Summing up. If you are an investor, please consider creating local or quite narrow interest based social network in order to kick Facebook’s and MySpace’s ass. That’s not impossible. That’s better than wasting money creating one more Facebook or MySpace.
Google Assassin Review. Is it Just Another Hyped up Program
Welcome to the DJK Google Assassin Review. DJK stands for “Day Job Killer” and is owned by Chris McNeeney. It is the latest release by Chris after Adwords Miracle and Affiliate Project X.
Google Assassin is mainly a membership site with many tools included. Below you can see the main functions of some of these tools.
The Daddy Keyword Tool
We all know that getting targeted keywords is crucial to the success of your campaigns and we know that keyword research is both time consuming and prone to errors. How many times have you got excited by a keyword you have found only to suddenly notice you are searching the wrong Google site or you have misspelled your keyword?
The Google Assassin’s Daddy Keyword Tool attempts to carry out this keyword research in a fraction of the time and eliminate these problems.
It is an easy tool to use. You enter the keyword you are interested in and the Daddy Keyword tool will extract a list of keywords for you. It then provides for each keyword an estimate of the monthly search volume and the amount of advertiser competition.
Now you can get this information easily from the Google keyword tool, but the power of Google Assassin comes from the fact you can now select several of these keywords to analyze further. This presents you with a list of websites and spies on these sites to see what keywords they are targeting.
Based on this you can determine the most profitable keywords to be concentrating on.
The Campaign Kidnap Tool
Google Assassin’s Campaign Kidnap tool is designed for those of us that use Adwords for our campaigns. It allows you to spy on the current google Adwords campaigns which are running and the keywords that they use.
To start it running all you do is input a keyword you are interested in and off it goes.
Again you get a list of keywords, which you can analyze further. This then returns the websites that are running campaigns based on the keywords you select and the profitability of those campaigns. You can literally steal these campaigns and create your own lucrative campaigns from them.
The Adwords Micro Nicher Tool
Google Assassin’s Adwords Micro Nicher is again designed for those people who run Google Adwords campaigns. The aim of this tool is to allow you to target relevant web sites using Googles site targeting function.
Again you enter the keywords you are interested in promoting and the tool provides you with a list of relevant websites. You can check each site if you wish for relevancy, highlight the sites you are interested in and export them to a handy file format.
The file can be imported into you Adwords account to be used in your campaigns.
The Article Sniper Tool
Google Assassin’s Article Sniper tool is aimed at the article marketer. The aim of the tool is to identify the under utilised keywords which you can use to create profitable campaigns based on article marketing.
You enter your keyword and set the tool off. It then provides information on each keyword to allow you to decide on whether starting a campaign will be worth your time and effort.
The information provided includes
The keyword.
Estimated Google monhtly search volume.
Number of times the keyword appears at EzineArticles.
Articles listed in Google.
Page rank for the first ten matches in Google
An SEO score.
A rating for the keyword.
In summary you get a good bunch of tools all in one place to help with your affiliate marketing, but at $77 per month it comes out a bit pricey.
Compare other popular affiliate marketing products against the Google Assassin Review and see whether is stacks up at Money Making Reviews.
Another Google Assassin Review you shouldn’t miss.
Is Google Planning Another Page Rank Update?
Those of you that pay attention to the Google Page Rank are still waiting for another Google update. Itâs been almost 90 days since the last Google update and word around the web is that Google should be doing another mass update in August.
Many of you built new sites in the beginning of 2007 and still have no Google page rank after all the hard work you put into building out quality back links, optimizing and adding new pages, and every other tedious detail involved with properly optimizing your site for the engines.
Well the word is that the wait is almost over. Google will be updating all its servers and handing out grades in the near future. All the speculation about what will work and wonât work for the best results in your sites placement are about to show themselves.
Once the Google page rank update starts, it will take a couple of weeks to complete so you will probably see some fluctuation in your page rank on different pages of your site for a while but things will settle down and your new page rank will be good until the next update.
Will your Google page rank go up or down on the next massive Google update, only time will tell. If you have done all the work required to rank well, then you will mostly be rewarded a pretty reasonable Google page rank and the other search engine will follow right behind the master.
Until next time,
Shawn Hickman
Affiliate Marketing is a System of Revenue Sharing Between One Site Drive Traffic to Another Site
Affiliate marketing is defined as a revenue sharing relationship between advertisers or merchants and online publishers or affiliates. Affiliate marketing is a revenue-model tool that can be utilized to establish a successful business while creating outstanding wealth. In order to increase your affiliate earnings, for more detail go to: www.articles-page-machine.com. you should also consider learning how to mask your affiliate links and how to track which marketing methods provide the most revenue.
Affiliate Marketing guarantees a fast ROI (Return of Investment) and for some Online Merchants and Services are the Sales generated through the Affiliate Channel making up a considerable percentage of their total online Revenue. An affiliate program is a marketing initiative, a sort of performance-based advertising, whereby the affiliate promotes the merchant’s products/services, and in return and depending on the type of program, the affiliate receives a commission from or shares revenue with the merchant for delivering sales, leads or traffic to the merchant’s websites. Search Engine Page Inclusions with XML and ROR sitemaps for Google and Yahoo Search Bots Pay Per Click (PPC) campaigns Web Banner campaigns Advertising Revenue through Affiliate Programs, Adsense, el al Each Marketing Company will pitch you the importance of their company’s offering providing you the “winning formula for the Internet Selling Bonanza”. The results you will look for is the increased revenue the affiliate marketing program brought to your site.
Well, we need to define affiliate marketing as a premise:” Affiliate Marketing is a system of revenue sharing between one site (the affiliate merchant) which features an ad or content designed to drive traffic to another site (the advertiser). In order to increase your affiliate earnings, you should also consider learning how to mask your affiliate links and how to track which marketing methods provide the most revenue. So in this introduction to becoming an online marketing affiliate, I am going to give you a basic explanation of what marketing really is, and how you can use it to maximize your revenue online. Unfortunately, only a small percentage of people who think about affiliate marketing take advantage of it because they don’t know where to start and don’t have money on hand to pay for a product that teaches them how. For more detail go to: www.success-affiliate-marketing.com. Even if you don’t have a physical product to sell, you can still make money online marketing other people’s products, either through Direct Sales, Affiliate Marketing or Drop Shipping. Anyone can make money online, but you need to turn a profit to stay in business and have the ability to make affiliate marketing a full time job.
www.scroll-pops.com
www.myspace-marketing-secret.com
Affiliate marketing is a revenue sharing partnership between a web merchant and one or more affiliates. Always incorporate product reviews on your affiliate marketing website so you can pre-sell them the initial benefits. Specifically, this is not a book for beginners, you have to know the lingo and be somewhat familiar with online affiliate marketing to enjoy the full benefits. The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of people now than they were before. And they get all these benefits by simply getting involved in affiliate marketing.
Another Internet Marketing Campaign Bites the Dust: Affiliate Marketing Campaigns are Doomed
There are a few savvy web folks who have effectively used keywords and relevant content to generate a huge amount of links to their blog or website. These guys are mavens when it comes to keywords, they know how to choose them, and they know how to optimize for them. In this way, they have managed to organically increase their web traffic without having to pay a cent. These are the masters of article marketing. They are intelligent, savvy people who know how to drive up web traffic.
Then there are those frustrated individuals who, try as they might, can’t write an article to save their life. These people slave away at writing articles to market their website , but no matter what, they don’t get results. They are the cynical types who insist that article marketing simply doesn’t work.
How come we get completely different results from the same method?
A. You Have To Study the Art of Article Writing
Most people lack the humility and wisdom to study the art of article marketing. Just because they know how to write an academic essay doesn’t mean they are article marketing whizzes. In fact, writing marketing articles is a science that can be learned, but only with a humble attitude. Just because one has written a whole ton of blog posts and papers in his life doesn’t qualify him to write articles for marketing purposes.
The truth is, one must carefully study and practice this skill for a long time in order to achieve efficacy. Even people who are skilled with words need to be able to understand how to seize the attention of an online reader and get them to pay attention to their article. This is especially because writers need to maintain an organic voice when writing articles.
A lot of gifted writers have tried their hand at writing articles, only to fail and then brand the whole idea as overblown hype. A little bit of humility and positive energy would turn that hype into effective work.
B. Keywords mean everything
Many people have gone past the first stage and have been able to write highly effective articles. These people have learned what it takes to write articles. Except after mountains of work writing good articles, they have nothing to show for it. Why is this?
Keywords will drive more traffic to a web site than any well written article. Keywords are the most important part of any article. More importantly, writers must choose keywords that correctly fit within their business model, but keywords that are not too highly competitive. In other words, you want to find keywords that you can optimize so that your site appears high on search engines.
Recent data has shown that more than 74 percent of web traffic is derived from search engines. We’re talking in the number of more than 50 million. The tiniest percentage of that traffic would boost your web site significantly.
C. Head In The Sand
You’ve got to provide interesting content if you want to be successful. Boring sites will not engage anyone, no matter how well optimized they are. People will get bored and leave. This means you have to provide original, engaging content and use lots of keywords. Make sure you write relevant articles, and you keep them interesting. Write them and read them, and if you are bored, then write them again. You’ve got to find your own niche and explore it fully. Have something that distinguishes you from the competition. If you’re spending all this money trying to bring people to your site, you’d better make sure that site will mesmerize them.
D. Distractions will kill
Writing effective articles requires that you focus intently on what you are doing. Since there are a plethora of other things occurring on the web, it is easy to lose focus. Yet it is crucially important that you maintain intense focus when you are working. This will ensure that you produce quality work.
If you avoid these pitfalls, you can master the art of internet marketing, and you can become a maven of the art.
The Media-politician Anti-hindu Nexus Has to Stop Immediately, if We Really Don’t Want Another 26/11 – “prof. Arindam Chaudhuri”
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As I remained hooked on to Times Now (which, by far, gave the best coverage possible and reminded me of CNNâs Iraq war coverage way back in 1991), and without sleeping for a moment for the first twelve hours, saw the mockery of our democracy, I really felt sad for our brave policemen who gave up their lives â just like the many innocent people who also paid the price â for a non-committed, spineless, political class ruling this great country. Every time a political leader spoke, it was a feeling of shame that I felt somewhere deep within, and couldnât help but wonder when we would see the end of this rotten, old and decaying lot who can sell this country to the dogs for a few hundred crores. It was indeed sad to see the nation pay the price for their uncommitted, visionless leadership. Havenât we had enough of disgusting and shameless statements like âwe are planning to modernize our equipments and increase budgets for our intelligence departments…â etc? Forget having any kind of moral responsibility to resign instantly from ministerial posts after their sheer failure to protect the country time and again, they are such a bunch of illiterate and shameful individuals that they donât even feel ashamed and embarrassed to come up and give those sickening and predictably stale, dated statements again and again.
And as I thought of the whys of 26/11, I couldnât help but put the blame on our governmentâs virtual anti-Hindu sentiments, for all practical purposes not just today, but over years and years. Of course, I had been feeling this especially during the last fortnight and almost everyday, as I saw newspaper after newspaper devote endless newsprint to âHindu terroristsâ and âHindu bombsâ. In my entire life, I donât remember reading even once any media house in India calling anyone a âMuslim terroristâ or any bomb a âMuslim bombâ; and rightly so… But the true or false revelation (of course, I believe that whether Hindu or Muslim, the guilty should be brought to law) of one rare exception of finding a Hindu behind an act of terrorism gave our entire ruling political class the freedom to instantly coin a new word called the Hindu bomb to malign Hinduism (and, but obviously, the BJP too with the elections round the corner). Well, itâs very easy to do so in India. Thatâs because Hindus are the people who, despite being the majority in Hindustan, are the people who can be abused in India and gotten away with. Because Hindus, in reality, arenât terrorists or bomb makers and are supposed to be tolerant, patient and â dare I repeat what Gandhi said â even cowards! So Hindus can be abused in this country by every scheming political class wanting to garner the Muslim vote bank during elections. Itâs not just that they can be tortured brutally (even women) by investigating agencies, but the fact is that for Hindu arrests, there arenât even any human rights groups jumping in and creating farcical noises.
But thatâs not all. Assisting the political class mostly willingly (and, at rare times, due to no alternative choice) in this conspiracy is almost the entire Indian media and its lot of fake and mostly half-educated journalist fraternity. Pampering Muslims blindly â even terrorists caught red handed â or their extremism all the time gives most media houses and journalists an illusion of large hearted (farcical) secularism. Some media houses have made it their business to support Muslim terrorists et al because then, there are crappy human rights groups around the world who fund them and praise them and give them awards by organising pseudo-intellectual seminars and gatherings. Of course, for those media houses that refuse to tow the governmentâs line of press release campaigns, the government would put tens of income tax, foreign exchange management, MRTP cases, etc., against them, so that to save their backsides, they start falling in line.
And pampering and useless tolerance of the wrongs of any community, when it comes to the nationâs security, is what is the sure recipe of 26/11s and the reason behind Indiaâs fate today. This is exactly what doesnât let governments in India take rightful actions. Because their fear all the time is that if a Muslim bomber is hanged, a Muslim terrorist is interrogated, a Muslim-majority locality is searched, either they will lose their vote banks or â according to their illiterate definitions of secularism â not remain ultra secular. And that is the difference between the USA and India. The Americans know how to differentiate facts from pseudo intellectualism. They have nothing against the Muslim world as such â nor have we ever had or should have â but they have decided not to tolerate Al Qaeda type of extremism. And once decided, they have the courage to go all out behind destroying the very roots of such organizations. And thatâs the difference between a strong nation and a weak spineless nation full of opportunist politicians. A strong nation takes the right decisions and goes all out to implement it. A weak spineless nation just says âwe will take strong actionâ, then does nothing; and given the first opportunity, creates new farcical terms like âHindu bombsâ through slavish media houses, in order to show how âsecularâ their outlook is and to create a false air of alarm that even Hindus are creating similar terrorism… How utterly shameful!
How will a nation take strong action when no one has the courage to come out in the open and say the problem categorically and clearly? And every âIndian Muslimâ will agree that every non-Indian and terrorism-believing anti-Indian (Muslim or Hindu) should be given the most ruthless punishment and should be pulled out from every hideout of theirs and thrown into jails, for âbelieving in democracy and secularism doesnât mean compromising with the discipline and security of a nation.â No nation does it; and we should stop doing it right away. At The Sunday Indian, we have always believed in being logical and fair. If George Bush was wrong on Iraq, we repeatedly went behind him through all our magazines; and if we thought that there was logic in âAzaadi for Kashmirâ, we went ahead and did a cover story on it… and with the same belief, today we assert that democracy and secularism cannot be maintained by starting a campaign branding a bomb made by some Hindu terrorist as a Hindu bomb. The pillars of democracy and secularism are about identifying ruthlessly â and without looking at religion â who are those who are time and again threatening this countryâs security, and going behind them ruthlessly. And thatâs when in peace we will know how to love people of all religions; and just like Dr. Zakir Hussain and Abdul Kalam in India, and Barack âHusseinâ Obama in USA, one day we will proudly also have a Muslim prime minister and not even realise what his religion is â because, above everything, we all need to be Indians, and we all need to do everything possible to give that sense of Indianness pride and respectability. If 26/11 does not make us realise the need to do it, nothing ever will!
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