Forget, Google: 5 Tips For Alternative SEO

admin    Google Optimization     Alternative, Forget, Google, Tips

Forget, Google: 5 Tips For Alternative SEO

Google is truly the giant of the internet world. Ask any internet marketer, whether they’re PPC or affiliate based, and they’ll tell you how incredibly powerful the number one post on Google truly is. Instead of slaving with paid advertising campaigns, lengthy underground marketing strategies, and other needless work, ranking number one on Google can give you massive exposure without the requirement to market yourself. The only problem? The competition. While Google is the giant of search, it’s by far the most competitive and difficult of the major search engines, and as a result it’s the hardest to rank on.

What’s the alternative? Instead of aiming to rank on Google, it’s often more worthwhile to take on an ‘alternative’ SEO campaign. By targeting other networks like Yahoo and MSN, you can see the results that you want even quicker than through Google. Here’s five tips for any alternative SEO campaigns:

#1 – The rules still apply, but not completely!
An alternative SEO campaign isn’t your invitation to break every rule for ranking on Google. While there are subtle differences between all the major search engines, the fundamentals of SEO are constant across all different types of search providers. Don’t think that just because Google isn’t your number one goal, it’s something that you can ignore completely.

#2 – Some search engines are more valuable than others.
While Google is the online giant, it’s known amongst marketers as a difficult engine to market on, due to the completely different demographic that uses it. While Yahoo and MSN don’t have the reach that Google does, they deal to different demographics entirely. If you need to supercharge your marketing campaign, take note of which search engine gives the best audience for your product.

#3 – Be innovative, not sluggish.
When you’re undertaking an alternative SEO plan, you need to make sure that your marketing ideas are razor-sharp, optimised and way ahead of the competition. The power of alternative SEO is so strong because so few people choose to take advantage of it. When you’re creating an entirely new strategy, make sure you don’t leave any loose threads that end up compromising your entire campaign.

#4 – Study the search dynamics carefully.
This one is absolutely essential when you’re targeting different search engines. While the primary rules of search are relatively constant, the dynamics and superficialities of each engine are slightly different and unique when looked at in a broad context. Instead of treating every search engine the same, look for the small differences that could cause you to rank differently, and adjust your product to match them.

#5 – Always pick the best long-term network.
How often does this get passed over in the marketing world? With so many marketers chasing the here and now, it’s important to step back and look at things in a global and long term perspective. What’s the best now might not be in a years time, and your choice in SEO should reflect that. Always be ready for change, and highly able to adapt at any moment.

Social Media Marketing – is There Any Alternative?

admin    Social Media     Alternative, Marketing, Media, Social, There

Social media marketing (web 2.0 marketing) is the process of promoting your site or business through social media channels like digg, stumbleupon, blogging and it is a powerful strategy that will get you links, attention and massive amounts of traffic. In current time it’s the most effective tool to generate traffic.
Web 2.0 marketing is the only low-cost promotional method by which you can reach to large numbers of visitors, many of them will come back time to time on website.
If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.
Those who ignore the efficacy of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business.
So the over all Social media is the perfect tool which contains all elements that provide traffic, popularity and etc.
If you talk about alternative of Social Media Optimization then it must be equally match with all social media elements. Alternative must have the elements to drive visitors on site, web popularity affection and etc.
The nearest competitor of Web 2.0 Marketing is SEO Search Engine Optimization. SEO has the capability to drive the traffic thru search engines and other websites like web directory. By using SEO you can popularize you site web arena effectively
But the SMO Services can do, no other has the capability to do the same job as Web 2.0 marketing.

Facebook: an Alternative for Conducting Market Researches

admin    Facebook     Alternative, Conducting, Facebook, Market, Researches

Facebook provides you a platform for newbie developers, designers, game designers and other people related to such fields to check their worth and demand amongst people. Traditionally, conducting market researches was the sole means of reckoning the worth of your product. However, the popularity of Facebook has lessened the distance between consumers and producers offering a bridge for them to communicate. A producer can actually check how well his product interests people. For instance, a game designer can launch a demo mini version of his new game and check whether it is appealing to the users or not and accordingly can amend the game.

Facebook has introduced API methods where developer can see their Facebook applications’ analytics on daily, weekly and monthly basis. These information will definitely assist developers in telling how popular is their application is? What are interests the users? There are many specialized analytics services also available. You can also build your own analytics system that is able to gather the user info related to your application. After seeing the analysis, you can check your app credibility and would be able to modify your Facebook application according to the trend and users’ interest. There are lot more things you can do with having those analytics.

With this, a rating system is also provided which alert developers about the “spaminess” of their applications. Easy to know when they are having high spam and make changes accordingly. Facebook strictly consider SPAMs and now the back-up actions of Facebook are visible to developers and they should know about their application, going to be banned for having over-activity.

SEO Tips – Forget Google: 5 Tips For Alternative SEO

admin    MSN Bing     Alternative, Forget, Google, Tips

When people think of SEO, PPC or anything having to do with “search marketing” it is assumed Google is what is being discussed. Ask any online marketer, whether they are affiliate or network marketers, and they can readily explain to you how powerful being #1 in the Google listings can be for their business. Being able to rank #1 on Google, for your chosen keywords (if they are keywords that attract buyers) is like a blank check you get to fill in. And of course, the best part is you can rank high with some work, and your cost to receive this advertising is zero dollars. Your ROI is thus very high since you are not paying for traffic. Everything is profit.

The only problem with traditional SEO methods is the amount of time you will spend trying to outrank the competition. And time is also money. You have to factor that in as well.

Since Google is the “Big Daddy” of the search engine marketing field, it is also the most difficult search engine to break into, and maintain top rankings in. Of course, the traffic you will receive is definitely worth it. No pain no gain they say!

Is there a way to get the best of both worlds? Everyone is searching for that short-cut to riches and high Google rankings but these shortcuts do not exist. What does exist though are alternatives. Yahoo and MSN (now Bing) are search engine networks you will want to think about targeting with your SEO campaigns.

To help you start to think about the possible alternatives and to help you think “outside the box”, here are 5 tips to help you out with any alternative SEO campaigns you may work on.

#1 – The Rules Still Apply – Or Do they?

Running an alternative SEO campaign is not an open invitation to start slacking off or to start breaking the rules. And when I say “Alternative SEO” I do not mean black hat strategies either. Each of the major search engines have different algorithms in place that contribute to how your site will be ranked in the search results, but good SEO practice still wins, every time. So stick with the whitehat strategies. Forget about the supposed latest and greatest new black hat tactic. These things do not last and end up hurting your campaigns.

#2 – Engine Value Factor

We all know Google is the Giant in the search engine game. This means it is always mentioned first and foremost when SEO comes up. Get on the front page of Google for your chosen keywords and you will get instant and targeted traffic.

This is also what makes it so difficult. Everyone is gunning for that top spot, and the competition can be fierce for even the low-traffic keywords.

Getting ranked for your chosen keywords is not always difficult just because of competition either. You have to keep in mind that Google does not work for you. Google works for their users…the searcher. People use Google primarily to find INFORMATION on a given subject, not to buy things. Google wants to make sure that when their users type in a phrase that the results will best match the intent of the searcher.

MSN (Bing) on the other hand, seems to cater more towards shoppers and buyers. This is why in many cases, you will not get the gobs of traffic from MSN that you will get from Google, but your sales conversions will generally be higher there. This has always been the case for me and this trend is only growing as far as I can tell.

Each of the 3 major search engines cater to completely different demographics. You have to keep this in mind as you prepare your SEO campaigns.

#3 – Innovate and Stay Sharp

So very few people choose to take advantage of the other search engines online. This is to your advantage, BUT you are going to have to be sharp, stick to your guns, and remain consistent. You are going to have to innovate from the beginning. Don’t leave any loose ends and follow through with your work. New strategies always require diligence when they are being implemented. Consistency wins every time because unfortunately, most people are lazy and cannot remain vigilant. Unfortunate for them, fortunate for you, IF you don’t go the lazy route too!

#4 – Study The Search Engines – Get To Know What They Want

Marketing itself is pretty much simply an act of finding out what people want and then giving it to them exactly how they want it. It is important you carry this thinking over into your alternative SEO campaigns and make sure you give each search engine EXACTLY what they want. As mentioned before, good SEO still applies across the board, and many of the same good SEO practices will have a positive effect on all engines, but each has their differences.

For instance, I have noticed that when it comes to organic rankings, Yahoo does not seem to give as much authority to.org sites. This could just be my experience, or a weird fluke, but some of my sites with the.org extension, which do very well on Google for their chosen keywords, cannot seem to climb on Yahoo.

If you pay close attention to these little nuances, and adjust your marketing message to take advantage of them, you will rise above the competition.

#5 – Look To Future Sustainability

Too often I see marketers, newbies and veterans alike, create their SEO campaigns as if there is no future in it.They appear to enjoy playing the “give it to me now” game. Long-term strategies, which would allow them to remain competitive now AND far into the future, are not their focus. Bad move…

If you want to build a successful business you need to build it on a solid foundation, taking into account the future profit of a well-built campaign. This means that although you use alternative search engines you make sure that what you are building is being built to last, not just to take advantage of some loop-hole that is really no loop-hole at all. This also means that you must continue to pay attention to your campaigns. For each individual alternative SEO campaign you build, one engine will generally come out the clear winner for THAT specific campaign.

When this happens look for the answer as to WHY it happened. You want to be able to duplicate the same process across several different niches over time. If there ever was a secret it is this: Find what works, with each of the major search engines, build engine-specific campaigns according to those working models, then rinse and repeat across as many different niches as you wish.

Samsung Nexus – A Great Alternative

admin    Google's Nexus One     Alternative, Great, Nexus, Samsung

The Samsung Nexus is voted as a wonderful alternative from the other satellite radios receivers, targeted for the casual MP3 listener, whose main purpose is to replay recorded and personal content. While most other MP3 manufacturers are trying to perfect the MP3 player by adding disk space or integrating video, Samsung is integrating satellite radio. With the Samsung Nexus 25 or Samsung Nexus 50, a person can listen to satellite radio on the go, while still having the ability to listen to favorite songs from personal music collections. It does not have to have live reception of satellite signal, but needs to be plugged into a home dock or the optional car kit to receive a live XM signal. It is half the price of the Pioneer Inno and Samsung Helix, which has live on-the-go satellite radio signal reception. Which of course, all explains why instead of focusing on the radio market – it is focusing on the Digital Audio Player market with major metropolitan markets.

The Samsung Nexus 25 stores 25 hours of XM content and digital music files, with playback of MP3, WMA, and stored XM content. It offers the ability to listen to any favorite XM programming live on a portable device, and record up to 25 hours of XM programming for listening anytime. It comes with a home kit or a home/car kit, and can be connected through the USB 2.0 port. It can connect the device to store the favorite songs with the 512MB memory or use all the space for the XM programming. And next is the Samsung Nexus 50, giving the consumer twice the disk space as the Samsung Nexus 25 by upping the space to 1GB. This gives the opportunity to store up to 50 hours of XM programming, or plug the device into the computer and store songs along with the XM content. The Samsung Nexus 50 can be purchased soon in stores or online for a price around $299.99.

This line of Samsung Nexus XM/MP3 players would be a great investment for somebody who can’t decide between getting XM radio or an MP3 player. If you are unhappy with the XM radio and just want to store music, simply cancel your XM subscription and you are good to go. If you are unhappy with the MP3 capabilities and just want to listen to XM radio, you can buy an FM transmitter and listen to the XM content while driving your vehicle. Or you can mix and match the MP3 music with satellite talk shows. The world is full of choices, and with the marketing field as open as it is in regard to MP3s – researching the information available is a necessity.