Nine Power Tips for Google AdWords Beginner

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Nine Power Tips for Google AdWords Beginner

Nine Power Tips for Google AdWords Beginner

Research your Keyword before you dive in!

Keyword is the most important thing while you are planning your Ad words Campaign. Without proper research your total campaign can be a huge waste of time. You can use many keyword tools freely available online to determine best keywords within your budget. Best free Keyword tool on my opinion is Google AdWords keyword Tool.

Avoid Content Targeting and Search Network

It can be very tricky if you leave them on, when you are not very confident and you don’t know a lot about Content and Search network. If you target Google only, then you know people type in your key word on Google directly, so a click from there is more relevant and have more chance to make a purchase. So avoid them until you learn to use Content and Search Network for your benefits. Targeting content and search network can drag down your CTR and conversion to a very low.

Optimize your landing page

May be you are doing everything right for your AdWords campaign and your CTR is very high. This can turn into tragedy for you if the all the clicks results nothing for you. It can happen if you don’t optimize the landing page (Destination Url) well. When people click on your Advertise they would expect to see a page relevant to their original search query. Landing page is the page what makes the first and most of the time final impression for your business. It is normal to have one landing page for every campaign you are running.

Number of Keywords in Ad Group

Do not use many keywords in a single ad group. I will recommend one keyword for one ad group if it’s possible, or maybe you can include couple more if only they are very relevant. That’s how you can reach your specific audience with specified Ad. That will take lot of time to develop your whole campaign but trust me this will paid off eventually.

Create more than one ad version

Creating more than one ad for same keyword(s) can make a big difference on your ROI & CTR. Try to create at least three version of every ad and run them rotation basis for couple of weeks each, and if you look at the stats once your test period is over you will see one is performing better than other two and now you know which ad to run!

“Broad Matching” take caution!

Its assumed that Broad Matching will give you more Click so it means better CTR (may be because we also have to consider Impressions will be larger) but it’s not certain that the conversation will be high. Let’s see an example; you sell Ceramic Tiles so your ads will get impression for keyword “Ceramic” and “Tiles” in any order and alongside with many other keywords.

Trust in TYPO

People make many common typing mistakes; smart marketer should take this opportunity to maximize their benefits. May be you already noticed that competition for “KEY”keywords are heavy prices are soaring. If you can find some common Typo for your keywords that will help your campaign to enjoy virtually competition free low CPC.

Relevancy is the Key

Google like relevancy. Google want you to provide with most relevant products information to the user and user wants to see the products or Services they are looking and as a Business owner you want to sell what you have got. So it’s simple, say what you got in a attractive way, you will get ROI quickly Google will get his share and Customer get what they were looking for. The way you can achieve relevancy is plan your ad based on search query and equip your Landing page with information to support your ad.

Understand Quality Score and Ad Rank

It is vital to understand Ad Words Quality Score once you are on the battle field, that’s how you will fight longer with less ammo. There are three factors in Quality Score most important factor is CTR, then its ad relevancy and finally the quality of the landing page. Ad Rank is Max Bid X Quality Score which determines the ad position. So the fact is if your Max Bid lower than your competitor but you Quality Score is high then you can top the competition by paying less CPC.

Ferdous Haider, Web Optimization Analyst

http://www.dotcomb.com.au

ferdous@dotcomb.com.au

The formula to Dominate the Competition in Internet Google Adwords

admin    Google Optimization     Adwords, competition, Dominate, Formula, Google, internet

The formula to Dominate the Competition in Internet Google Adwords

In this article, you will find several tips and tricks to outsmart your competition online. Indeed, at a time when the Internet is booming, where business internet are increasing, competition is fierce internet! Do not underestimate these councils, which have helped thousands of people to manage their business and grow their revenues.

Internet competition now is very strong … and our tendency, our penchant for criticism also easy …
It is likely that if you are active as entrepreneurs in a competitive market, you have competition online. There will be people who will do what you do, but in another way that will be in the same market as you.

It is perfectly normal, natural to have competition web!

But there are ways to overcome this competitive internet.
In fact, Google takes into account your maximum bid per keyword but also your click through rate (TDC).

This means that for every 100 people see your advertising, but only one person clicks on your TDC is 1%.

But a calculation is made between Google and your maximum bid TDC. That is to say that if you pay a lot more than other advertisers, but nobody clicks on your ad, Google will destroy you!

Advertising must be directly related to the keyword. If this is not the case that advertising is poorly drafted, Google will quickly bring you down.

So to make money in Google AdWords you must have a high CCT. You have to play between the maximum bid and click-through rate.
The ultimate goal of Google is making money and providing relevant results in its search engine.

For this he must write good ads, this will allow you to bypass internet competition.

More people click your ad, Google will charge you less and you’ll earn more money.

Use the internet to outperform the competition in your market, so you need to write the best possible advertisements to be well placed by Google.

Today applied these tips to outsmart your competition online.

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About Google Adwords for Search

admin    Google Optimization     About, Adwords, Google, Search

About Google Adwords for Search

Whether you are a home improvement contractor trying to generate more leads and more business online or just an entrepreneur interested in making money online, you probably will eventually come to the conclusion that you need to somehow get more traffic to your site in order to achieve your goals. It all comes back to traffic.

You invariably look to Google. Google is the largest Search Engine in the world, owning over 65% of the online search market. As you continue to learn about Google, you realize that they offer much more than just search services. They actually supply an abundant amount of tools and information to webmasters.

These tools help you to track statistics of visitors to your site, make your site more Google (and other search engines) friendly, register your company address, phone number, website, and other company information in Google’s free online business directory and the list goes on. The information consists of Google’s help pages and forums that allow users to help each other and where Google employees organize the info and supply answers.

Building your website with Google in mind and with Google’s help is a great way to build a site, especially if you are looking to generate longstanding organic traffic (visitors to your website that find your site through search engines). This traffic is usually not achieved right away, however.

So, the most effectice way to actually get traffic immediately to your site is to pay for it. It’s call Pay Per Click (PPC) Advertising. One example of PPC Advertising is Google Search Adwords Program. When you perform a search on Google the results appear on the left of the page. However, there are also ads that appear on the same page as the results. They are either above and or below the results, highlighted in a pinkish orange background and they also appear along the right side of the page.

These ads are links, just like any search result. However, if the searcher clicks on one of these ads, the person that owns the website of the ad gets charged. These ads are specifically designed by the owners of the respective websites and they are submitted to Google to appear within the ads sections when people perform searches for keywords that the website owners specify. You can also run ads based on the location of the searcher.

For example, if you are a contractor that specializes in emergency repairs in texas, you could create ads that are designed to appear in the ads sections when people perform searches with keywords such as “emergency + repairs + texas,” and you could specify that your visitors actually be located in Texas. So, you would be getting visitors to your site from people who live within your service radius and are looking for the services you supply (targeted traffic).

The cost you pay per click depends on the competitiveness of your market. You can imagine that you will have to pay substancially more for a click on a search like “make + money + online” than you would for “science + information + resource + guide.” You could pay anywhere from $ .50 to .00 per click or more.

The actual cost is determined by the market. The more people are willing to pay for clicks of certain search words, the higher the price will be and this actual amount will vary from day to day and even slightly from click to click, depending on the amount of competition. So, it truly is a pure market system.

When you are deciding on how much you are willing to pay for a click, you are able to see “what the click is going for.” So, you can decide if it is wroth it or not, before you pay for it. You may not want to pay per click for a certain keyword search but you may be willing to pay .50 for another, depending on how you value those particular keyword searches.

Bidding on clicks and creating ads through Google is all essentially handled and tracked by Google. You do not need any special internet knowledge to set up an Adwords account. It is relatively simple and user friendly and there is plenty of online help.

One thing to keep in mind is that you should look at your internet marketing effort just as you would any other marketing or advertising programs. You should designate a budget and expect a certain return on your investment. Still, you may want to tweak your ads and or website before you exhaust your entire budget on the same thing. Sometimes paying for traffic can, in the least, be a learning tool about how to improve your website. Once you find out what works, you can just stay plugged in and reap the rewards.

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Google AdWords Tips & Techniques

admin    Google Optimization     Adwords, Google, Techniques, Tips

Google AdWords Tips & Techniques

Google AdWords is one of the best traffic generators you can use to increase the profitability of your business.  You can drive the right traffic to your business’s website that you can easily convert into your internet income.  Here are useful tips and techniques on how to make the best use of this tool.

Find the Right Keywords to Use

It doesn’t matter how well written your AdWords campaign is if you don’t use the right keywords, you wouldn’t be getting as much traffic as you can while you end up paying more.  To get the most from your campaigns, both in terms of cost and results, you must be able to choose the right keywords.

To illustrate, using popular keywords can place you in stiff competition with other online advertisers.  This type of keywords carries higher cost per click but does not guarantee that you will be getting the traffic that you need in the face of competition.

What you can do is to look for keywords that have an average of six (6) ads in order for your business to appear on page 1 of Google search results.  These keywords should also carry with them significant searches for you to get profitable results from Google AdWords.

Writing Your Ads Matters

Your ads should be well written making optimal use of the 100 characters you are allowed.  With this number of characters, you want to capture the attention of your target audience so every word should count.  You can arouse the curiosity of your target audience by asking interesting question or you can highlight one most important benefit your audience can get from your ads.

Your Website Speaks

The success of your AdWords campaign doesn’t end with your target market clicking on your ads.  As your target market clicks on your ads leading to your business’s website, you should make sure that your website meets your target market’s expectations.  Your ads and your website should be consistent to make your target market respond favorably to what your website will ask them to do.

These are three of the most useful tips and techniques on how to get the most from Google AdWords. Following these tips and techniques will boost the success rate of the AdWords campaigns you will launch.

Google Adwords Pay Per Click Explained by Simon Leung

admin    Google Optimization     Adwords, Click, Explained, Google, Leung, Simon

Google Adwords Pay Per Click Explained by Simon Leung

I’d like to share these with you so to make your marketing more profitable…

You probably know that Simon Leung is the co-creator of Google Adwords-the most famous pay per click company. He gave an awesome presentation at the Master’s Seminar in Chicago.

He gave the following strategies for creating Google- Friendly Adword pay per click campaigns:

1. Don’t use more than 30% of the same content in the same ad. Make sure at least 70% is unique.

2. Google checks to see if your squeeze or landing page has a legitimate offer on it. It is a myth that they dislike squeeze pages. They don’t like unethical pages.

3. Google checks to see if the deal you are offering in the ad is honored and delivered as promised. The delivery method should be clearly stated on the landing page.

4. They like to see ads that pre-qualify prospects. For example, it is acceptable to put the exact price of your product in the ad to discourage those who would never pay the cost of the product, so they will not click. On the other hand, if a prospect sees what he perceives to be a good price point, he will click and possibly buy because he is a targeted user.

5. Google does not mind if you capture email addresses, as long as you specify on your landing page how the information will be used and that you will ensure privacy and protection.

6. Google checks the website. The copy should have natural, relevant out-going links that make it easy for the potential customer to order and complete the sale. They like to see the words, “Click Here To Order.” (Joel Comm would like to hear that. That’s the title of his newest book. Oh yes, he did. He was at the conference.)

7. Google looks for unique graphics. They should be professional and of high quality.

8. Google checks for the proper use of keywords in your pay per click ads. It uses a relevancy scale of :

*Extremely irrelevant -advertising

*Somewhat irrelevant -online advertising

*General relevancy – adwords advertising

*Somewhat relevant -Google Adwords advertising help

*Extremely relevant -Google Adwords advertising help optimization service

They also check for the proper usage of negative keywords that discourage clicks from non-targeted people.

Each and every keyword in the ad must appear on the landing page. (Did you know that? I didn’t.)

Simon suggests that you build out multiple variations of the keywords. Here are a few ways to do that:

*Use as many synonyms for your keywords as possible. That means words that have similar meanings. For example, if you wanted another word for money, you could use cash, moolah, wealth, windfall, capital, bread, boodle, booty, mammon, resources, bankroll, and assets. I didn’t strain my brain to think of those. I pulled them up by clicking over to thesaurus.reference.com and I suggest you do the same.

*Use singular and plural for ALL keywords. That would mean that if you had the keyword phrase of webmaster resource, you should also have the plural of webmaster resources.

=Use common misspellings such as webmaster resorces. Some people slept through English and Spelling classes in school, but may be smart enough to want your product anyway.

Another thing that Google wants to see is action-oriented words. Tell people to do something specific such as

order, register, subscribe, etc.

Google checks for correct geographical keywords.

If you are selling globally, it should be obvious to the reader. If you are only selling to a limited area, that should be even more apparent.

Be sure to identify the product or service you are offering. Use the information from your site using clear statements that are grammatically correct.

Your title is vitally important. It should not only be eye-catching, but Simon suggests that it includes one main keyword and asks a question that the reader will identify with immediately. The prospect should be able to reply in agreement. He says Google likes to see titles with question marks at the end that follow this format. So let’s use them!

Make sure your ads and landing pages set the correct user expectations. There are several ways to do that…

*State your price. For example, you could say Adwords consultation services for 00 per hr, registration required, free application online

So, to summarize…

*Create Google friendly pages

*Build multiple highly-relevant

keyword and keyword phrases that pre-qualify people.

*Use highly-converting text

Test, test, test with as low as .01 before throwing your life savings at them.

You have precisely 95 characters to use in your pay per click ad. Use them wisely.

Related Google Tips Articles

Google Sponsored Links and Adwords Optimization for successful internet market

admin    Google Optimization     Adwords, Google, internet, links, Market, Optimization, Sponsored, Successful

Google Sponsored Links and Adwords Optimization for successful internet market

Internet has become very useful in this era of obtaining information. All kinds of information can be found on the World Wide Web. Businesses, both conventional and online, can advertise on the web using Google sponsored links that increases the popularity of the brand by manifold. If you can apply Adwords optimization for your site it will earn high visibility among your potential clients and will in turn increase your revenue.

Any business can advertise on Google and its associated advertising network. No matter what the budget for marketing for a company they can use Google sponsored links. The advertiser pays Google only when a visitor clicks the advertisement while looking for a product or service.

First, you have to create an account with Google. They will help you create an account with them, so that you now have a unique user identification and password to create your advertisement, to monitor it, and also pay for the advertisement on pay per click basis. Now you can create Google sponsored links.

The steps required to be followed to create Google sponsored links are quite simple. You first have to create the advertisement. You have to choose the keywords, decide your budget, and also decide where you advertisement will be displayed. Once your ads are uploaded people will click on them and will be redirected to your business website.

Selection of keywords is very critical. Keywords are words or phrases related to the business being advertised using the Google sponsored links. When people look for information on products and services on Google and use one of your keywords, your advertisement appears next to the search results. Now you are advertising to people already interested in your product or service. People can click the advertisement to buy your product or to know more about your services. You will not need a web page for yourself on the World Wide Web and Google is letting you publish your advertising.

Adwords optimization is to ensure that the most correct, relevant, useful, and logical words are being used as keywords for your advertisements on the World Wide Web. While you are on the web as an advertiser you would want maximum traffic or visitors to your advertisement. Of course this will determine the pay per click for your advertisement but it will also mean return on investment for the advertisement.

Through adwords optimization for your advertisements you can get massive traffic flowing to see your advertisements. As soon as you set your account and choose relevant words as keywords you see instant traffic to your advertisements. Moreover, you will need to reach the targeted traffic for your products and services. These people if they click and go through your advertisement then you pay per click (PPC) which is useful in internet advertising business. Now there is huge traffic to the internet. Keeping the bandwidth issues in mind the traffic being affordable, it will be useful to the advertiser as too much flow of traffic will create confusion and is also not expected as it will slowdown the speed.

Adwords optimization helps prevent issues arising on the Google sponsored links. These issues come up due to inactive keywords, irrelevant keywords, disapproved advertisements or keywords, high cost per click, low visibility, and the problems in maintaining the account for the advertisement on the web. But if you know how to use them you can develop a effective internet marketing strategy.

How To Write High Conversion Landing Pages For Google Adwords

admin    Google Optimization     Adwords, Conversion, Google, High, Landing, Pages, write

How To Write High Conversion Landing Pages For Google Adwords

Google Adwords can be a real puzzle when trying to match your keywords to your ads and your landing page. When it comes to my business, I prefer to keep things simple. The way to do that with Adwords is to simply deliver what your ad promises. Whether you are setting up your first campaign or working to take your campaign to the next level, optimizing your landing page is always worth your time.

Too many Google Adwords marketers spend their time on keywords and ads, and leave the landing page out of the equation. Doing so can leave marketers scratching their heads when their cost per click remains high and conversions remain low. Despite all of the complicated theories about how to succeed with Google Adwords, it comes to this one fact: Google rewards or punishes its advertisers based on how well they solve the problem that Google’s searcher has. If your ad says “Learn Guitar In 2 Days” then the content on your landing page better have them playing like Eddie Van Halen within 48 hours. Anything short of that will, sooner or later, result in a Google “slap” where your impressions from Google Adwords are severely reduced or cut off altogether.

The following are seven elements for landing pages that Google Adwords will love (and will convert like crazy!):

1) Deliver on the promise of your ad – As I said before, this is the biggest key to success. If you solve the searcher’s problem/issue, you win. If your searcher clicks off of your page and begins another search, Google tracks it and penalizes you. Google rewards sites that deliver with lower costs and increased impressions.

2) Make your page original – Unlike in the past, mass produced “replicated sites” no longer work. Google values giving their searchers unique and high quality information. Mass produced site, with their duplicate content, was watering down Google’s search results so they put an end to their use by penalizing advertisers that used them. Your landing page is your chance to “wow” your visitor. Make it count by making your landing page unique, novel and personal. Google will reward you for ending a search on your landing page by lowering your cost per click and increasing your number of impressions.

2) One page does not fit all – Your visitors decide in just a few seconds whether to stay on your site or click off. Be sure the top of your page matches the ad they clicked on. This is where, as good marketer, you can really excel. Maximize your conversions across all ads by creating a landing page for each ad. This mainly involves customizing the top portion of the page. The rest of the page can remain the same for all pages.

3) Get to the point – The perfect length of your landing page is exactly as long as it takes to succinctly and effectively convey your message. No more, no less. Grammar counts! Leave the misspellings and bad punctuation for the amateurs.

4) Have a goal in mind for your visitors – Are you trying to make a sale or get a lead? Have a goal in mind before creating your page and write your copy to lead them to that conclusion. Focus on one goal per page.

5) Increase conversions with a bonus – Everyone responds to “Free.” Adding a bonus to sweeten the deal will increase conversions. Information products work great and they don’t cost you anything.

6) Credibility counts – You are an experienced, successful business person. Your page should convey that. Graphics should augment your page copy, not compete with it. Leaving white space on your page is a good thing. Also, do not set any audio or video on your site to launch automatically. Your page should welcome your visitor without overwhelming them.

7) Be trustworthy – Trust is a huge issue online. Anything you can do to be transparent is a plus. For example, are you a member of the Better Business Bureau? Put your member logo on your page! Same for site security certifications. Also, let your visitors know a little bit about you. Nothing really personal but you want your readers to feel like you are a real person.

This can seem like a lot to remember until you understand that all of these tips boil down to being a real and genuine person online. With billions of pages of content to wade through, people crave quality and trustworthy professionals to do business with. When you think about it, Google Adwords requirements are very straight forward. Be a professional and deliver on your promise, the same as in any other kind of business. Just these two simple things will give you a huge advantage over the competition.

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Low Cost High Yield Google Adwords Tips and Tricks from an Adwords Expert

admin    Google Optimization     Adwords, Cost, Expert, From, Google, High, Tips, Tricks, Yield

Low Cost High Yield Google Adwords Tips and Tricks from an Adwords Expert

Are you new to Google Adwords and are struggling with it? Well, I did too! In fact I lost out a lot when I was new with Adwords and very often I was totally unable to understand what would fetch me the profits that I was looking for! However, if you are working with Google adwords then let me tell you that you are in the right place and all you need to do to find success is learn the tricks of the trade and learn them well!

Once I knew what would fetch me the traffic that I wanted without me having to spend too much I realized that it was the best way to attract traffic on the net without going through too many hassles! With these easy tricks and tips you too will realize the efficiency of Google adwords and then you can check for yourself how helpful these tips really are!

Now we all know how important keywords are for attracting traffic in our favor! Make full use of the correct keywords! In fact we are all here to make profit so as long as you are doing that it is not at all unethical to take some help that comes handy! I hope you know what I mean to say!

Make sure that you can keep up with the tough competition and put your keyword tools to the right kind of use. From time to time keep a track the ads that are made by your opponents and colleagues and learn the keywords that they are using. Stick to those keywords that attract most traffic and make your ads based on them making sure that your ads are different and more striking than those of your counterparts!

Always remember that your domain name has a huge role to play and so make sure that you are bidding on domain names that are your keywords. However, while you do this be careful to choose those names that are successful in attracting enough traffic and so you must research a little before you make your final choice! It is also wise to make full use of the content network because it is sure to attract traffic for you especially if you are in the habit of putting up image advertisements!

Make sure that your ads are different, have relevance to the site that you are promoting and look attractive after that all you must do is to simply put your advertisements with different groups. Ads that have images are always more effective and you can use this to your benefit for sure!

There is another great way to lower your ad costs. You should change the timings when you put up your ads! Sometimes take a night slot and at others take a day slot. Then find out which slot works out best for you, also keep a note of the kind of site that you are advertising and decide a slot in accordance to it! There is no use putting up your ad all day through as it will rarely turn out to be too effective.

Rather analyze the slot that is most efficient for you and put up your ad only at those times when it successfully attracts traffic! That is a great way to cut down on your costs! Another handy trick is to put up ads on those sites that suit your product and hence you can easily ensure that your visitor count will enhance!

Google adwords is no great mystery that cannot be cracked. Just follow these simple tricks and see how you can get the most out of it and at the same time cut down on your costs too! I did it and so can you!

Google Adwords Guide That Works

admin    Google Optimization     Adwords, Google, Guide, Works

Google Adwords Guide That Works

Internet advertising with Google Adwords has been proven to be very effective in making online money easily. This is the reason why, those who have already established feasible techniques on how to make use of the Adwords in their marketing campaign have also been getting constant flow of online income.

There are actually a number of Google Adwords guide one can always consider to be able to venture in this kind of ad program and expect for fruitful results.  Many e-business people have tried the trade and a lot are hoping to be one of those who are earning overflowing dollars from Adwords. There are some known Google Adwords guides you can employ and try to see how it works for your website.

To be able to join Google Adwords, your website must be set up first. Your goal here is to drive targeted traffics to your site so you can sell your products and services or so you can earn from ad clicks, sales leads and referrals from the ads posted in your site. Meaning, you are offered two major earning avenues by Google – to sell and to serve as an affiliate of other merchants who are offering products relevant to your site’s niche.

Being wise in selecting your site’s niche should be coupled with your intelligent keywords choices too. The keywords will embed the contents you will be submitting for your site and to other article directories; thus, when a customer will search information about the product like what you are selling, they will be directed to your site by the search engine.

A successful online marketing campaign lies on the kind of keywords you have chosen to write your contents or articles. It helps when you can have the cheapest but most specific keywords that completely describe what you are selling. When using these keywords, be guided with the keyword density requirements or else, this will not work.

Make sure to have a landing page according to what is being described by your banner ads too. The visitors will likely discontinue navigating your page when they are prompted to page that is not what they actually look for. Supposing your ad says, “click here to avail for email marketing templates”, the landing page should actually bear the said material.

Upon registering in the Google Adwords campaign, you need to oblige yourself to study on Google adwords guides published in the internet or in any other resources. This will be then followed with a banner ad creation that is best among your other competitors.   These ads must be very persuasive and can arrest attention from site visitors so they will find the necessity to click your ads.

When you have visitors to your site, it doesn’t mean sales transaction will happen at that very moment for probably, these visitors are just surfing the net for future buys and they are making comparisons to be able to make a best purchase. Thus, all you have to do it to get their contact information like their emails for you to build lists of your potential market. Whenever you have sales promotions and other marketing activities, they can be notified too.

These Google Adwords Guides outlined in the article are proven to have given generous amount of traffics to a lot of websites and have of course generated a lot of income. When applying such techniques, make sure to always monitor how your ad campaign works so you can have an idea of what works best and what’s not.

3 Tips For Adwords PPC Management

admin    Google Optimization     Adwords, Management, Tips

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1 ——————————–

Setting up an account

If you live outside of the US, different minimum bid prices hold
true given the different currencies involved.

Let’s take the UK for example – in the UK the minimum bid price
is £0.04 whereas the minimum bid price in the US is .05.

This means the cost of bids in the UK when currency is converted
is significantly higher (July 2005), therefore it may be wise
for you to setup an Adwords account which uses USD.

I say may because you will incur charges for currency
conversions with your bank so you must look at your own
particular financial situation to be sure. The new

So, if you have yet to create an Adwords account – or indeed
even if you have an account (you would have to shut it down
before reopening another) – sign up at http://www.google.com
(not your local Google portal – eg: .co.uk) and specify dollars
as your account currency. It Ccould make a significant
difference to your PPC management costs.

Adwords PPC Management Tip No.2 ——————————-

How to increase your business profitability by hundreds of
percent

Ok,

So you get a mere 4 lines of text to play with in Adwords so
every single line counts. Even more than that every single
letter counts (even the Capitalisation of letters will make a
difference to your click through rates believe it or not).

But what’s in a name?

Your name in your ad is of course your URL. When crafting an ad,
most people spend a lot of time concentrating on the headline
(well worth doing as it is the most important part arguably) and
on the ad text (also a good thing but not as important as you’d
think).

After the headline, the next thing that prospects eyes are drawn
to is…

Yes you’ve guessed it – your name – your URL

But what can I do with my URL I hear you say?

Just because you have 1 domain name doesn’t mean you need to use
it. There is nothing in Google’s T&C’s that prohibits you from
using a different display URL to that of your destination URL
(although you will have to own the display URL and it must
resolve to a pertinent page – i.e. If you’re advertising pet
food, it must be about pet food and not resolve to another
address dealing with a different subject entirely.

Hundreds of percent more profitable…

We have conducted tests outlined above with some of our clients.
Results have ranged from 46% through to 76% more profitable
domain names. These results are applicable to your bottom line
profitability – remember 76% more traffic will result in a like
for like increase in bottom line profits.

Your results are equally applicable on and offline, whatever
grabs attention online will do likewise in offline print media.

We have also seen a 113% improvement on one of our tests (with a
small sample) but we stopped the test early because our results
were not statistically significant and waiting for a larger
sample was a moot point. Pop Quiz One of my clients Jonathan
Stanley has graciously allowed me to show you the results of our
tests with him. Consider the following adverts and their display
URL’s: www.TalkingLeadership.com www.ThisIsLeadership.com
www.LeadSuccessfully.com www.MyLeadershipCenter.com
www.LeadingEffectively.com

Which of the above display URL’s was the winner and which do you
think was the loser and which one do you think was the winner?

Well, the results are as follows from worst to last:
MyLeadershipCenter.com9 clicks LeadingEffectively.com17 clicks
LeadSuccessfully.com18 clicks ThisIsLeadership.com21 clicks
TalkingLeadership.com37 clicks

Who would have thought it? I certainly wouldn’t but then that’s
the point you will never know until you test.

My thanks to Jonathan Stanley once again at
http://www.TalkingLeadership.com for allowing me the use of this
example.

And what else can you do with your text? And even if you want to
use your existing domain there’s plenty you can still do -
remember CAPITALISATION? And then there are sub-domains or even
appended directory names.

All it takes is a little creativity and you’ll find your click
through rates reaching new heights with your Adwords PPC
management.

Adwords PPC Management Tip No.3 ——————————-

Keyword Resources

It’s easy to think you have a great list of 50 or 100 keywords
and stop there but you’d be missing out on the thousands of
other keywords your competitors may have researched.

Brainstorming Resources Here are a few keyword brainstorming
resources you should try to increase your keyword list:

http://www.kwmap.net

http://www.trackingandtesting.com/dystatic/AdwordsVolume1Wordtrac

ker.php http://www.lexfn.com http://www.goodkeywords.com

http://inventory.overture.com/d/searchinventory/suggestion/

http://www.trackingandtesting.com/dystatic/AdwordsTip1NicheDB.php

http://www.nichebot.com

A little note on thousands of keywords: In theory you have
5,000,000 keywords available to you in your Adwords account. In
practice this if used would ‘annoy’ Google as their servers
would grind to a halt. Having thousands of keywords is not a
good idea from a testing/tracking or PPC management perspective
unless: “You have a large number of people to conduct said
tracking/testing “You have the requisite tools to analyse
results “You are extraordinarily disciplined (along with all the
people you have under your command) in implementing correct
tracking URL’s

Google will cap the numbers of keywords in your account around
the 50,000 level – they may allow more if your account history
is good.

So don’t get too hung up on constructing thousands upon
thousands of keywords – find the ones that work as quickly as
you can and focus on conversion, your time will be well served.

Bonus Tip Are you looking for somebody to help you with your
Adwords PPC management? Well, perhaps before you decide upon who
should help you, type in the following phrase into Google:

“bad ppc management”

Hmmm, makes you think doesn’t it…