If you learn how to optimize a web page properly using these SEO hints and tips, then you will never have to pay for traffic again. The profit that your visitors bring you will go straight into your bank account.

You no doubt understand all the basic stuff, but in case you are new to this, let’s first have look at these basic SEO hints and tips, since many seem to omit them from their web pages. The most important are the HTML tags that are used by search engines to determine the relevance of your page to the search term used by the search engine’s customer.

Note the term ‘web page’, because many people don’t realize that Google, along with most other search engines, doesn’t list websites, but individual web pages. It is essential that you understand how search engines work if you want to learn how to optimize a web page.

I am going to refer to Google, not only because it is the biggest of the search engines, but also to save the bother of referring to search engines all the time. I will refer to Google, but take that as meaning search engines in general. Here are the main SEO basics:

a) The TITLE tag. This appears in the HEAD portion of your html, and is not actually seen by your visitors but is the most important tag on your web page because the spiders place very high weight to it. Use your main keywords here, and also any other text that will inform Google of the theme of your web page.

b) Heading (H) tags. Your page title should be placed within H1 tags, and should contain the same major keyword as you used in the TITLE tag. Your subheadings, if any, should be bracketed with H2 tags. I don’t use any of the lower tags, from H3 down, except perhaps H3 very occasionally. Any text with H tags will be regarded by Google as of specific importance, and most weight will be given to the lower numbers (H1 and H2). Don’t place eberything within H1 tags, or that will reduce its emphasis and Google will ignore the tag.

c) Text enhancements: Use bold, italic and underline enhancements sparingly, and where you one again want to stress the importance of certain keywords.

d) Your keyword density should be concentrated in the first third of your web page. Don’t use too many: I get good results with under 1% overall keyword density, but using the main keyword in the first 100 characters, once in the last paragraph and once more each 300 words but concentrated in the first third of the page. Thus, an 800 word page will have the keyword three times in the first 250 words and once in the last paragraph.

e) Meta tags: the only meta tag worth using is the description tag, which is used by most search engines in the description of your web page in their listings. Google mainly uses it exactly as you write it. The keyword tag can also be used, but few search engines are thought to use it: Google does not. Any other meta tags are a waste of your space. Anybody that claims differently is wanting to sell you something.

These are the basic hints on SEO, now here are some of the more advanced SEO hints and tips that will teach you not only how to optimize a web page, but to understand the way that search engines work. These are less obvious, and generally not used by beginners to search engine marketing.

f) You should use text links from one page to another on your siet. Search engine spiders love text, and fancy graphics or java links might look great, but don’t get you kudos from the spiders. Stick to text if you want a good listing: there’s no point in fancy graphical links if you have no visitors to use them.

g) IT will benefit to you use as liuttle code as possible on each web page compared to the amount of text: maximise your text:code ratio. Your code to text ratio should be minimized as far as possible because . . . yes, you’ve got it! Spiders love text!

h) Another good SEO tip is to focus on your off-page linking. It is possible to get a #1 spot on Google with no content: just loads of links coming into your web page from other websites. Not just any websites, but authority sites, so reciprocal links to and from web pages not directly related to your niche are a waste of time, and can even harm you. Link farms can positively damage you.

i) Use anchor text for your links where at all possible. Google shouldn’t have to work out what your web page is about: tell them. Hyperlink your keyword to your website, but don’t use the same form of keyword from every webpage linking to yours. Mix them about so as to keep the links fresh.

j) And lastly: keep adding pages to your website. A single website containing 80 pages will likly provide you with more visitors that two of 40 pages due to a higher overall Google listing from the former as compared to both of the 40 page sites. Refresh your content frequently by adding new pages, but don’t ignore your older pages: rdevise these now and again with new vocabulary. Google detests stagnation.

These are just a few SEO hints and tips that can teach you how to optimize a web page. There are many, many more. Some quite basic, others very much more advanced than the above. However, you can’t get everything free!

Google Inc. recently unveiled several features that could influence people the way they search the web. The long list of incredible technologies on offer from the Google Labs is sure to amaze you. The Internet has undergone a drastic change with the advent of newer technologies in the last few years, Google can surely vouch for its lion share of success. The range of features on offer from the Google storehouse includes the following-

Search by Voice:

Google search is moving beyond the era of punched keywords to make users comb the Internet more efficiently using their cell phone cameras or vocal words in several languages. Google introduced quite a few fresh ways to search on mobile phones utilizing voice-based multiple formats. The company by now allows users to search with the help of their cell phones where users can place their queries in English as well as Chinese.

With this new launch, Google also added Japanese to its long list of multiple language-based interface to uplift their framework and will eventually add all other major languages. According to an industry insider, Google’s speech recognition applications are undergoing drastic improvements. Shortly, someone could speak a request in English, and Google will translate it instantly and interpret it back to the phone owner in Spanish or any other preferred language choice. The company expects to introduce this advanced technology by 2010.

Search by Sight:

An experimental new tool called Google “Goggles” is all set to turn you into a shutterbug. With this amazing new device compatible to Windows7 OS, users can click a photo and make an image submission immediately to Google as ‘query’. For example, we can capture a photograph of a famous landmark in any foreign country, then submit it to Google via the Internet, and get information about the site standing at the very spot.

The tool is now available on Google’s Internet portal. The technology incorporated, works in just about the following way- At first, the images are forwarded to the parent server. Google in turn utilizes its own technology to identify those images from the server and returns the information within a few moments. This advanced tool is apt to analyze any facial image. It could even possibly spell out the names of the person. This special feature already incorporated with Windows 7 and is expected to create a buzz around the cyber circuit.

Search by Location:

The launch of advanced Google features allows Internet as well as Smart phone users to keep updated with more geographically relevant issues. Users can get hold of instant information relating to places and things in their near vicinity like- a nearby restaurant or a coffee shop. Another highlight among the recently announced Internet application features from Google is termed “near me now”. It utilizes global positioning system (GPS) to modify map results highlighting show shops, restaurants, and other places of attraction. According to reports, this new feature will soon be a part of Google Mobile Maps. “Search by location” is also available on the Windows7 framework.

Real Time Search:

This new incredible feature out of the Google pipeline is sure to rock you this season. With its advanced voice activation and identification software available on their Internet site, this new range of services from Google labs is all set to make the dice rolling. With the mounting pressure from the tech hungry clients, Goggle is fine-tuning their search options by optimizing their search preferences for the users.

According to a spokesperson from the industry, there is a need to index the Web every single second.Google is therefore adding up real-time information into their database and customizing its search results. There are few add-ons compatible to Windows7 OS, which surely holds promise of further popularity for the tech giant.

With a plethora of advanced features and applications lining the Google production line,

information gateways are sure to experience a technical upsurge in the coming days.

Among the many advanced SEO techniques that most people fail to put into practice on their websites is an internal linking strategy that can be used to improve the way search engine spiders crawl your website, and also to optimize the Google Page Rank (correctly PageRank) for each page. Not only is it important to make sure that spiders are not leaving your home page too quickly, but also that you are not wasting Page Rank on pages such as your Contact or Privacy Policy pages.

Collar the Spiders

You can collar and attach a lead to search engine spiders and make sure that they don’t stray away from your web pages too soon, particularly your home page that is liable to receive the highest search engine listings.

Spiders work from top left to bottom right, and if you have tables on your site, they start with the top left table, and scan its contents first, then go the next table and so on. If your website is designed using tables rather than CSS, and you have a left hand navigation table and then a table containing the bulk of your content, the spider will read your top navigation link first, and leave your home page. It will not return until it hits the home page link.

It will therefore miss most of your content. The answer is either to place your navigation table to the left of your content, so it is visited after your content, or to use an empty table top left, then a content table, then a left aligned navigation table. That way the spider will visit the empty table, then your content and then your navigation table, which is still showing to the left of your content, but comes after it in your HTML.

You then receive the full benefit of your great keyword and semantically optimized content, rather than waste it by the spiders looking elsewhere for your main content. When relevance to a search term is calculated, (keyword), spiders give most weight to what is contained within your H heading tags, the first 100 or so characters in the body of the text, and your final paragraph. Your Title Tag is also very important, and you could put your company name and the main keywords there. That helps your branding and the calculation of your listing from the keyword.

Internal Linking Strategy

Now that you know where your links to appear to spiders, where should they point to? If your site is silo structured, then your home page should link to each of the main silos. Do not link to every page in your website, but to Level 2 pages that provide further links to your level 3 pages. That is because but Google’s Page Rank is calculated on internal links as well as external links. Only link your Home Page to every other page if you want the maximum possible share of your site PR for your Home Page.

Your total site Page Rank is equal to 1 vote for every page on your site. So if you have 20 pages, you have a 20 PR votes to distribute. That does not mean that you have a Google PageRank of 20 – far from it. Nobody but Google know how many links or PageRank points/votes are needed for each Page Rank vote. It could be 10 for a PR of 1, 100 for 2, 1000 for 3 and so on, or something completely different.

The internal Page Rank for each page in your site can be calculated since it is a function of both the page rank of pages it is linked to and the number of other links leaving that page. You can use this to maximize the PR votes for any page on your site, or spread them around pages you want listed highest. This calculation involves both internal links and external links.

In fact, you can make an appreciable difference to your SEO and Page Rank if you use a sensible internal linking strategy. With a 10 page website, if every page is linked to every other page, then your internal PR votes are one for every page. However, if you link Page A to page B and then Page B to every other page, and all pages back to Page A, you can give Page A 3.42 PR votes, page B 3.06 and the rest 0.44, thus optimizing the PR of your first two pages (note how these figures add up to 10: 1 for each page).

If you want to give your Home Page maximum votes, link it to every page in your site, and every page back only to the Home Page. For the same 10 page site, Page A then gets 4.67 Pr votes, and the rest 0.59.

However, for a silo site, it is best to have the main silo pages with a reasonable share of the votes, so link the Home Page to the main silos, and then each main silo to the sub-pages in their silo. Everything links back to A. This gives your Home Page 3.60 and your silo pages 1.17, the rest 0.40. There are several options in between these, but the point is that you can use linking strategy to maximise the PR for any page on your site.

No Follow: Beat the Spiders

The nofollow attribute was devise by Matt Cutts of Google. Its intention is to enable you to link to a page without giving that page a share of your PR. This can be used when you are linking to pages that have no outbound links, and for which a PR would not be meaningful. Google claim that it uses the term literally and does not follow the link at all, but test results have been conflicting, and it appears to follow it, but not index it.

Different search engines interpret ‘nofollow’ differently: Yahoo do not include pages linked by use of the attribute in their rankings but does follow it, MSN does not count links with ‘nofollow’ in their ranking and Ask ignores the attribute and follows everything!

It therefore appears that you can use the attribute to prevent spiders from leaving your site by following every link. From my own experience, I seem to get few spider visits to pages attainable by means of a ‘nofollow’ link, and so can use this to prevent spiders going where I want them to go.

The easiest way to do this, though , is by means of the Robots Exclusion code in the HTML for each page. You should use that on pages such as your Disclaimer, Privacy Policy and About page, and also on pages with a good amount of duplication such as pages where products are sorted by name, price, application and so on with a different page for each sorting method. The same for the same page written in different languages and duplicates where only the keyword is changed. All of these can get you in trouble and you should use the Robots.txt exclusion or a specific exclusion for each page involved.

Summary

Advanced SEO techniques can be used to lead search engine spiders where you want them, and prevent them from being sidetracked by poorly positioned links to other pages on your site. You can use your internal linking strategy to optimize the Page Rang votes for each page in website, and can also prevent some pages receiving a share of your sites page rank.

It is important that Google should be able to spider or list all of your pages, since that can not only dilute your overall PageRank but affect your listing position, but if you have too may low value pages being navigated and indexed by search engines, they may put you on a reduced crawling status. Try not to have lower value pages put on a crawling par with your higher value pages that you want listed higher in the SERPS.

For any business organization, it is quite important to maintain a track of the latest technology and techniques, introduced in every related field, so that its survival in this competitive market can remain balanced. Hence, promotion, which in turn is an integral part of any business firm, is also required to be formulated with a similar approach. Nowadays, interactive marketing is known to be the perfect way of spreading any kind of information or news. Moreover, as internet has taken the position of providing one of the biggest platforms for interaction and knowledge sharing, it is natural that social media optimization can be used as efficient technique of advertising one’s products and services.

In the present scenario, almost every keen company has incorporated the section of social media optimization in itsts structure. It is a method that can be best defined as practical, quick and most organic solution available in the arena of advertising. Moreover, this process includes various fruitful techniques used to promote your service through social interactive media, online communities and many other community websites. There are many other important aspects of advertising such as promotion of bookmarks and related links; all these associated issues of promotion are also covered under the heading of social media optimization. A set of favorable measures united with the concept of SMO offers a substantial document formulation and as a convenient way to disburse the information.

The main reason behind the unpopularity of any service, brand or product is its inefficient market strategy. Moreover, if an owner uses poor or old set of advertising tools, then his reputation in the market also gets affected. Hence, in order to handle such situations, it is important for the owner to come up decent solution of good social media optimization, so that the company can generate valid responses. The entire procedure offers a lucrative opportunity of deciphering qualitative information about a particular product and also pave a route to call forth a level of interest for a relatively a less popular product or service. Presently, many market experts are conducting researches and studies to introduce more efficient attributes and rules, so that the customers can have a more developed set of services for their promotion affairs.

Social media optimization is an intelligent concept that is used to promote any product, service or brand in the most appropriate manner, where professional sense of marketing, is applied. Nowadays, this method is counted in some of the most frequently used techniques of publicizing your current commercial or any other important feature. The benefits of advertising your services and products with SMO are countless. First of all, one can easily save himself from the expense of heavy recruitment of workforce that is usually employed for keeping a track and manipulating as how many people are watching your commercial. SMO is definitely a smart, modern technique that has been designed to match the pace modernization and advancement. So if you are also in search of a better way of publicity, then do it with social media optimization.

Search engines support a number of advanced search features that make your job of searching resumes much easier. These features are usually used along with simple operators.

Every web page has a title, given by the web page developer, that often contains the word ‘resume’ if the page happens to be a resume type document.

Now, if you are looking for resumes of Certified Public Accountants (CPAs), your search string in Google will be:

intitle:resume cpa

This simple search string will only display resumes with the word CPA in the resume text. You can replace the keyword at the end of the string to look for other resumes of interest to you.

Create your Company Profile on Social Networks

Social networks continue to evolve as a useful recruiting tool. LinkedIn is the largest and most well-known among professionals. Facebook and MySpace are wonderful sources if you are prospecting freshers/young candidates.

Hundreds of smart recruiting organizations have already put up their profiles on these portals. If you are not one of them, then start designing profiles and experiment with ways to use these types of networking sites more effectively.

The Easiest Way to Find Passive Candidates in your City

I use Google to search for resumes, by city. Using common search terms and keywords return a number of unwanted search results. Is there a way by which I can get better results without being a Google search expert?

eGrabber Resumefinder provides an easy way to run your searches. It is an automated resume search tool that has advanced Google search algorithms in-built into it.

It has location based filters to search for resumes of passive candidates in a given city or state. Just enter the desired resume keywords and location, and ResumeFinder will automatically program Google with all the appropriate search strings to find only relevant resumes. It comes with the entire list of US states and cities along with their corresponding area codes and zip codes.

Download your fully functional 3-day trial version of ResumeFinder at no cost today and start sourcing passive candidates 10X faster.

Resources you can use – RecruiterResources

RecruiterResources is an online guide for the staffing, human resource and recruiting industries. Resources include staffing industry publications, information on recruiting associations, job fairs, etc. with links and descriptions for each.

You can get more information from the RecruiterResources website.

Social media can be a powerful free tool in your marketing arsenal, but only if it is used correctly. There are plenty of spammers and scammers out there, and people are wary and skeptical, as they should be.

This article will cover how to use twitter and Facebook in conjunction with each other to drive traffic to your website and blog content, as well as to build relationships that turn into customers for your business.

If you are not familiar with the basics of twitter marketing I suggest you first read How To Market With Twitter The Right Way.

Twitter is a pretty fast paced environment. There are millions of thoughts simultaneously flying around the Twitter verse, which makes it an ideal medium to connect with people on what they are thinking about right now. That’s powerful!

However, when it comes to prospecting potential customers, it can be useful to slow things down a bit and have a more focused conversation. A great way to do this is to invite people to connect on Facebook, which is a more leisurely and personal environment.

The first question to address is how do you choose whom to invite to Facebook for this conversation?  Look through your @replies and find people who are re-tweeting your messages, and who are putting you in #followfriday messages to their followers.

Also look through your direct messages and find people who have sent you quality, non spammy messages. Send those people a message expressing your gratitude for the twitter love, and ask them what they are using twitter for.

Your intent with this is two fold. One is to get them to ask what you are doing with twitter, and two to see if they are a potential customer or not. At this point if they ask what you are doing on twitter, tell them about your business and provide them with a link to your website.

Another approach is to ask them to connect on Facebook, and provide your profile link. These people are already showing some amount of positive regard toward you and may be open to getting to know you more.

When they do request you as a friend on Facebook, send them a message thanking them for joining you there, and ask them “So, Who is John smith anyway?”

This will open them up and get them to talk about themselves a bit. They may tell you more than you ever wanted to know about somebody, but it will further add to the rapport you are already building with them, and give you a better idea whether or not this person is really a prospective customer.

Often this will lead to them asking about you. When they do give them a brief overview of your self and what you are doing, and send them to your blog (if you have one) to get to know you better, or to your website.

Remember your over all intent here is to get the person to ask who you are and what you are doing so you can send them to your website. Until they ask, don’t tell.

Advanced Article Marketing – What Does it Involve? 

Advanced article marketing should include the following 3 vital steps  for every article marketer: 

1.    Writing Intriguing Articles. 

This habit is very important for more profits when it comes to using article marketing for promotion of your websites. Your article should not be only informational, but also intriguing and interesting for every reader. The more useful and practical your articles, the higher conversion rate of your resource box. 

2.    Submitting Articles Online On A Daily Basis.

This is the second step of advanced article marketing. I’ve noticed that many article marketers don’t submit their articles to top article directories on a regular basis. Therefore first develop a habit of publishing online 5-10 articles per day. It is especially important for natural indexing on Google and getting quality backlinks on a daily basis. 

3.     Write A Promising Resource Box.   

As an experienced article marketer, I think the soul of your article is the following parts:

-       Title

-       Attractive Summary

-       Resource Box 

Remember your main aim is to make readers click on the links in your resource box at the bottom of your article. So try to make deep impression on your reader with resource box. The more clicks you get, the more traffic and the more profit you attain.

 Now start applying these good article marketing tips just today!

How to Make Your Article Marketing More Profitable than Your All Competitors?

1.      Work out an advanced article marketing plan and follow it every day.

Many marketers forget about this most important part of the game. You cannot achieve desirable results without a plan. Besides, while acting according to the plan you are able to easily track your results and avoid repeating the same mistakes again and again.

Tip:

Make a short report of your everyday action and results to get more motivated and dedicated.

2.      Focus on long-tail keywords.

While you competitors are publishing articles included with high-competitive keywords, you use only long-tail keywords to achieve higher rankings even much faster than other marketers. Using this method, I was able to the first page of Google within a few hours. 

Tip:

Use long-tail keyword once in the title and 3-4 times in your article dependent on its volume. But do NOT overuse your main keyword.  Then publish your article on top 3 content directories like Ezinearticles, Goarticles and Articlesbase.

Conclusion:

As you see, advanced article marketing is much easier than you might think if you know a few simple tricks on how to make your article promotion more profitable than your competitors.

Google typically returns ten results per every page in a search. However, if you put in a search and then go up to the address bar and add “&num=100″ at the end of the URL, you’ll get a Google search result page with 100 results listed instead of ten. This allows you to more quickly search the list of returned pages. You won’t have to click next over and over, and you can more easily compare

Don’t be afraid to use Boolean search functions. You may want to look for sites that are in the same field as your site and have a specific phrase or keyword in them. For this, use the AND operator. You can search for “London” AND “Angora sweaters” to find websites that sell angora sweaters in London. This allows you to quickly narrow down your search results to only those who fit your topic. You can use Boolean searches to search for specific keyword phrases or to eliminate specific keywords that continue to come up in searches.

It’s also possible to search by TLD domain type and by the page title. This also allows you to narrow down your search results. You can use this to search text in the page title and the domain. For example, if you only want to see .edu results that include specific keywords, you can use the “inurl” command.

Searching for links by using keywords is another option. You can use the “intitle” search command to see what pages use specific phrases and file extensions. Using this search, you can narrow down your search results to only .html pages that feature the term “SEO marketing.” You can even use this type of search structure to eliminate specific sites from your results page. All you need to do is add “-site:www.URL.com” at the end of the query.

These different search tips can help you quickly and easily get a list of URLs that may be perfect for link building. While you will still have to invest some time in your link building searches, you will be able to shift through sites much more quickly. By narrowing your search results down to only those that fit your criteria and then viewing more of them at once, you won’t spend as much time clicking through results. It may not seem like much, but cutting out even a few minutes from each search will save you a lot of time in the long run.