What You Need To Know About Twitter Marketing

admin    Twitter     About, Know, Marketing, Need, Twitter

What You Need To Know About Twitter Marketing

To make money using Twitter you need three things – a free Twitter account, a way to monetize your Twitter account (either your own website or affiliate links whereby you send visitors to someone else’s website and you earn a percentage of sales) and a working knowledge of how to market via social networking channels.

The first two of those are simple enough to set-up, but the third one is more difficult to implement. You can certainly teach yourself how to market through Twitter though, and these tips will get you going in the right direction…

- Research what people actually want

The most common mistake with any form of marketing is choosing to promote a product or service that your audience does not want or need. Therefore, carefully research what your target audience needs before sending out tweets that promote anything.

- Choose quality over quantity

It is not difficult to get thousands of followers on Twitter. In fact, if you have use certain tools and scripts then you could probably get a few hundred Twitter followers in just a few hours. However, marketing through Twitter is not a numbers game. You are much better to have 10 followers who you have a real relationship with than 100 followers who you have no relationship with.

- Talk to people instead of selling to them

Understand that your Twitter account is not to be used as a digital billboard. You will see some people doing this – they post tweet after tweet of links to products and services – but that does not mean that they are making any money.

OK, so you may not be making money immediately, but if you follow the tips given above, within a month or so you should be seeing the fruits of your labor. Who knows, within a year you could be earning enough to give up your day job!

Your About To Discover Why “no One” Really Clicks On Your Twitter Tweets -Twitter Marketing Training

admin    Twitter     About, Clicks, Discover, Marketing, Really, Training, Tweets, Twitter

Your About To Discover Why “no One” Really Clicks On Your Twitter Tweets -Twitter Marketing Training

Come on… It’s a common misconception amongst marketer’s on how “easy” it is to market on Twitter…(and make a crap-load of money)
Right?
We hear about how easy Twitter is in driving traffic. So we go on Clickbank, Commision Junction or Sponsored Tweets and we start tweeting our offers…
Easy, fast money right?
WRONG! Here’s the weird thing. Even though you might be driving tons of traffic. The conversions seem to be “dirt low” at best, and non-existent at worst.
Somehow, what the GURU’s say seem to be true. PPC… Blogging… SEO are all better for affiliate marketing…
Twitter is just an overhyped spammy piece of junk like Myspace…
Well… I say DANG to that. I make a small fortune every month exclusively through Twitter. And affiliate marketing (Direct Sales) is a large part of my income. So here’s what’s stopping you from Crankin in Sales…

The ONE reason you’re not making money on Twitter is because you’re doing it wrong.

And you know something? It’s not your fault.

You see… The problem isn’t a technical one… Or a missing Twitter marketing tool… Or not having the right software… Here’s the real reason…
The problem is a psychological one.

Sounds way out, doesn’t it? Yet its only when I bridge the mental gap between consumer and affiliate offers did my conversions skyrocket like gangbusters bringing in those leads and sales.
My reader’s… Let me introduce you to a simple little known concept known as Frame-Of-Mind Marketing. The fundamentals can be simplified in one sentence:
The more you deliver and match your prospect’s frame-of-mind whilst on twitter, the crazier your response rates will be.
Here’s what it means.
Your prospects are in different frames-of-minds at different points of their online experience.
This is something i learnt from one GURU after paying him a small fortune, For example… If they’re checking emails. They do it because they’re in work mode or they’re checking out the latest info either from a friend or a newsletter they subscribed to. That’s why commercial email open rates are DOWN all over and across the world. It’s simply because the emailed person isn’t in a mood to buy.
On the flip side… E-commerce sites are doing roaring business after Black Friday and Cyber Monday… Why? Its because the prospect’s frame-of-mind is DEAL, DEAL, DEAL. They won’t stop until they buy something, anything.
In sharp contrast, when your prospect gets on social media sites like Facebook, Linkedin or Twitter… They’re there to socialise and check out the latest viral videos and cool articles. In other words, they sure as heck ain’t thinking about purchasing your newdangled oodles toodles e-book on hwo to make a zillion dollars in 48 hours.;)
You probably know where I’m going…
The Brain-Dead thing you can do in using Twitter for marketing is to send Tweets that link DIRECTLY to the sales page! Optin pages are fine every now and then. People get turned off when they click through to yet another Clickbank site and send your account to a one-way trip down the Spammer’s blacklist.
If you want to do well on Twitter, your links MUST match your prospect’s Frame of Mind. Well, how do you do that?
Produce landing pages that match “Twitter Users” also the tweets must contain value- your prospects both eagerly click through and retweet. This will boost your brand and social presence, making your messages viral.

These small tweaks to your Twitter affiliate marketing business is the SINGLE BIGGEST REASON whether you’ll make 13 sales or no sales at all.

Should You Worry about Search Engines Listening to Your Tweet Thoughts?

admin    Google     About, Engines, Listening, Search, Should, Thoughts, Tweet, Worry

Twitter is perhaps the most popular site of today with billions of tweets from users around the globe. Realizing this Microsoft and Google are trying to take advantage of this and they are trying to integrate the tweets into their topic searches.

Both of these search engine super powers are in negation with Twitter to get real time Twitter feeds streaming straight to these search engines themselves. Although Twitter actually has its own built in search engine, it is currently not tied into the other search engines on the web. Since Twitter will probably never be able to get its search engine to compare to the status to that of Google or Microsoft, this might just possibly be the best way for their tweets to get even more attention.

These companies would have to expand their search engine capabilities in order to be able to accomplish the task, however since Twitter is currently one of the biggest sites, with the most visits on the web, it is likely that the joining of forces could truly benefit all the companies involved.

Now, you may be wondering why it is that these large successful companies would want to bring the tweets to their search engines, but the answer is really simple. Twitter has many unique users and although much of the information is idol chit-chat it is also a source of breaking news as many who frequent the site carry hand held devices and will tweet about the news as it is happening, making this a valuable resource for companies like Microsoft and Google to have access to.

At the end of the day, we will just have to wait and see if this ever happens, however, if the information that is coming through Twitter can be screened well, it can serve as perhaps the fastest news resource on the web. Be careful what you tweet about though, because it could cost you your job if you tweet about the wrong person. And whatever you do, don’t talk about what star didn’t pay their bill or tip you, or you could be in for a lawsuit as well. Be careful about what you are tweeting!

The Tricky Issue Of Duplicate Content & What Google Says About It

admin    Google     About, Content, Duplicate, Google, Issue, Says, Tricky

Copyright (c) 2009 Titus Hoskins

Being a full-time online marketer means you have to keep a close watch on how Google is ranking pages on the web… one very serious concern is the whole issue of duplicate content. More importantly, how does having duplicate content on your own site and on other people’s sites, affect your keyword rankings in Google and the other search engines?

Now, recently it seems that Google is much more open about just how it ranks content. I say “seems” because with Google there are years and years of mistrust when it comes to how they treat content and webmasters. Google’s whole “do as I say” attitude leaves a bitter taste in most webmasters’ mouths. So much so, that many have had more than enough of Google’s attitude and ignore what Google and their pundits say altogether.

This is probably very emotionally fulfilling, but is it the right route or attitude to take? Probably not!

Mainly because, regardless of whether you love or hate Google, there’s no denying they are King of online search and you must play by their rules or leave a lot of serious online revenue on the table. Now, for my major keyword content/pages even a loss of just a few places in the rankings can mean I lose hundreds of dollars in daily commissions, so anything affecting my rankings obviously get my immediate attention.

So the whole tricky issue of duplicate content has caused me some concern and I have made an ongoing mental note to myself to find out everything I can about it. I am mainly worried about my content being ranked lower because the search engines think it is duplicate content and penalizes it.

My situation is compounded by the fact that I am heavily into article marketing – the same articles are featured on hundreds, some times thousands of sites across the web. Naturally, I am worried these articles will dilute or lower my rankings rather than accomplish their intended purpose of getting higher rankings.

I try to vary the anchor text/keyword link in the resource boxes of these articles. I don’t use the same keyword phrase over and over again, as I am nearly 99% positive Google has a “keyword use” quota – repeat the same keyword phrase too often and your highly linked content will be lowered around 50 or 60 places, basically taking it out of the search results. Been there, done that!

I even like submitting unique articles to certain popular sites so only that site has the article, thus eliminating the whole duplicate content issue. This also makes for a great SEO strategy, especially for beginning online marketers, your own site will take some time to get to a PR6 or PR7, but you can place your content and links on high PR7 or PR8 authority sites immediately. This will bring in quality traffic and help your own site get established.

Another way I combat this issue is by using a 301 re-direct so that traffic and pagerank flows to the URL I want ranked. You can also use your Google Webmaster Tool account to show which version of your site you want ranked or featured: with or without the www.

The whole reason for doing any of this has to do with PageRank juice – you want to pass along this ranking juice to the appropriate page or content. This can raise your rankings, especially in Google.

Thankfully, there is the relatively new “canonical tag” you can use to tell the search engines this is the page/content you want featured or ranked. Just add this meta link tag to your content which you want ranked or featured, as in the example given below:

link rel=”canonical” rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”place your preferred link here”

Anyway, this whole duplicate issue has many faces and sides, so I like going directly to Google for my information. Experience has shown me that Google doesn’t always give you the full monty, but for the most part, you can follow what they say. Lately, over the last year or so, Google seems to have made a major policy change and are telling webmasters a lot more information on how they (Google) rank their index.

So if you’re concerned or interested in finding out more about duplicate content and what Google says about it try these helpful links. First one is a very informative video on the subject entitled “Duplicate Content & Multiple Site Issues” which is presented by Greg Grothaus who works for Google.

http://www.youtube.com/watch?v=6hSoXutuj0g

Another great link is this page from Google Webmasters Support Answers by Matt Cutts. It has a lot of helpful information, including a video on the Canonical Link Element. It’s located here:

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=139394

In yet another post, Matt Cutts discusses the related issue of content scraping and advises webmasters not to worry about it. This is a slightly different matter, other webmasters and unmentionables may use software to scrape your site and place your content on their site. This has happened to me, countless times, including when my content has been reduced to scrambled nonsense. Cutts says not to worry about this matter as Google can usually tell the original source of the material. In fact, having links in this duplicate content may just help your rankings in Google.

“There are some people who really hate scrapers and try to crack down on them and try to get every single one deleted or kicked off their web host,” says Cutts. “I tend to be the sort of person who doesn’t really worry about it, because the vast, vast, vast majority of the time, it’s going to be you that comes up, not the scraper. If the guy is scraping and scrapes the content that has a link to you, he’s linking to you, so worst case, it won’t hurt, but in some weird cases, it might actually help a little bit.”

As a full-time online marketer I am not so easily convinced, I mainly have pressing concerns about my unscrupulous competition using these scrapings and duplicate content to undermine one’s rankings in Google by triggering some keyword spam filter. Whether in fact this actually happens, only Google knows for sure, but it is just another indication, despite the very detailed and helpful information given above, duplicate content and the issues surrounding it, will still present serious concerns for online marketers and webmasters in the future.

Google Is About To Shake Again: Part 1

admin    Google     About, Again, Google, Part, Shake

Back in the summer of 2004, Google forced uproar within the
internet community. Thousands were affected by having been
dropped from the search engines totally and some even
experienced being banned by the Mega-Search Daddy.

Well, like all quakes there will be tremors to follow. According
to Google’s latest shake is the filing for a US patent
20050071741 on March 31, 2005. And, again this time the shake
will prove devastating for some unsuspecting long term
grandfathered sites.

Not only has Google made it apparently clear that it will
eventually “flush” the old to invite the new but, Google has
also revealed its criteria on what was acceptable and not
acceptable with the current linking strategies commonly used.

Since Google is largely focused on their new algorithms that
effect linking, there are a few things you should know.

1.Reciprocal links will now only carry weight towards page rank
if the link is relevant to the theme of your site. In other
words, if your site is about cookbooks, don’t get caught linking
back to a site about gun cases. That might be tempting if you
have a page that displays recipes for venison but, Google will
probably not make the connection.

2.Links either back linked or forward linked are now given a
history data algorithm. This means that old or stale links that
have not been maintained as fresh and updated information will
be penalized. Dispose of broken or dead links. Rotate newer
updated links to the top of their perspective categories within
your linking directories on a monthly routine bases.

3.Anchor Text now has its own score as well. When reciprocating
links it is no longer acceptable to Google to have too many
backward links using the same key phrase. This is now considered
“Anchor Spam”. Vary your anchor text using several different
pertinent key phrases matching the theme of your site.

4.The use of Third party Link Exchanges are now under their
radar. Make sure your Link Directory is hosted on your server
and not by a third party. All links should be relevant to your
site theme. Organically grow your link directory; using
artificial link injection will get you flagged.

Traffic Nodes are and how always been within the good guidelines
of all search engines. To find out what Traffic Nodes are and
how to create one go to

http://www.traffic-n-more.com/node/index.html.

Learning More About Google’s Enhanced Local Listings

admin    Google     About, Enhanced, Googles, Learning, Listings, Local, more

Depending on who’s doing the talking, Google’s new Enhanced Local Listings (currently available only in Houston, Texas and San Jose, California) are either a boon to small businesses with small advertising budgets or the end of organic search as we know it. Here is what all the heated discussion is about.

The Google Lat Long Blog describes it as “a new ads feature in local search that allows business owners to enhance their listings.” Apparently, it is not a matter of “buying position” on the SERP: “When the listing shows up in your Google.com or Google Maps search results, the enhancement also appears alongside it.”

The “enhancement” as you can see in the screen shot is a little yellow flag. Your listing will also have “sponsored” next to it. The enhancement is something you can click on to go to the business’s website, pictures, menu, or coupon. On the screen shot you can see that the flag will take you to the company’s website.There are plenty of people, though, who see this as a slippery slope to paid rankings. Some of them believe that as the program grows, it will become competitive (like AdWords), and the position will be determined by the highest bids. Others think that if the program is nationwide, everyone will pay $25 per month and the enhanced listings will no longer stand out in a sea of little yellow flags.

Then there are those who believe that now Google has its big toe in the door, eventually there will be a more complex structure for price and what it gets you and after people get used to it, paying for real estate on page 1 of the SERPs will have worked its way into the mix without anyone thinking its any big deal. Boom: the end of Google’s organic search results. With AdWords already putting a price on 10 to 20% of the space on each SERP, Google will eventually want the other 80 to 90% to be monetized too. Other conjecture for Google’s nefarious plan include offering something like number one placement with purchase of a “premium” package.

The most likely scenario is that the program will roll out nationwide, everyone will pay $25 for a flag, and therefore nobody’s listing will stand out (except, ironically, maybe the oddball who ranks and doesn’t buy the enhanced listing). Pay for rank? I don’t know. It seems as if Google has an awful lot to lose by doing that. I suppose it is possible that Google thinks it’s so big and dominates search engines so thoroughly that they could pretty much do what they want and get away with it.

But if that were the case, it would make the time ripe for a new or open-source search engine to bust out due to its simple interface and truly organic listings. Or else Google could separate their search into something like “New Coke” (where businesses can buy rank) and “Classic Coke” (where the results are pure and ads are either gone or could be turned off). That would allow those who actually care about relevance and quality to do their thing while the ones that were OK with buying ranking could have their own search universe too.

What You Don’t Know About the Google Algorithm

admin    Google     About, Algorithm, Don't, Google, Know

Ever wondered how the Google algorithm really works? I’ve gathered some info from trusted sources as to how Google ranks pages. This is information piled together from Google, Matt Cutts and others about how the algorithm works. (Roughly).

The following is my theory on how the Google algorithm works. I used to give this to my SEO clients, on a “as is” basis. What that means is, this is simply a theory based on available data and my own observations. It is by no means law, and of course I don’t have the actual weights involved, but I still think this information is a good guideline.

Lets start with the page. Here are your page-level factors. All of these factor in keywords, but keep in mind that overloading and spamming these elements will be detected by Google.

Page Level Factors

Title Tag – What keywords are in it, most important first, left to right.
Header Tags – H1-H6 tags, their content and placement on the page
Page Content – All content contained in text of the page (non-code)
Meta Tags – Anything included in metatags. Note: As far as I can tell, the only tag really used by Google is the description tag, in lieu of text on your page
Internal Link Text – How other pages link to this page
URL – Keywords in URL (often spammed, something that may go to the wayside someday).

Google takes in all these factors as a base for your serps. From this data it gathers:

Keywords and phrases (what are they? what is the density?)
Keyword proximity (are the keywords too dense or packed together?)
Natural Language check (is it non-nonsensical text generated by software?)
Uniqueness (is this text that is used all over the net?)

What Google Wants:

Google wants unique, human generated text that is relevant to the content you are providing, that is as natural as possible. Not keyword stuffed super dense text, but actual text people can read and understand. It is also looking for good semantics, as referenced in page optimization for dummies.
Domain Factors

Google also takes into account some things about your domain. Here are some of the factors:
Domain age
History of Registrants (changed often?)
Backlinks to base domain
“Neighborhood” or who you link to, and who links to you.
Registration length (if you register for 5 years, you might be more serious about the domain)
History of the domain (what did it contain before? what is there now?)

Inbound Link Factors

Quality of inbound links. (all the factors above, who is linking to you?)
Age of domains linking to you
IPs of those domains (hint: if they all have the same IP, don’t count on it helping)
Neighborhood of those domains.
How long they’ve been linking to you (if 5000 new sites link to you in a week, may trigger a flag)
Do they accept paid links? Have they been reported?
Are they link farms?
User Data(mostly applies to those who use Google analytics)
Bounce Rate (are people leaving your page instantly? This is not a good sign)
How long do they stay? (again, is your page relevant to what they are looking for?)
searches for your domain (how many people search for jeremymorgan.com?)
CTR on SERPS (this one I’m not so sure of. But sources say this matters)

User Feedback

Here is where I inject my conspiracy theory, tinfoil hat type of stuff. I personally think that Google not only reviews feedback other people send about your site, but they use human reviewers. They have staff who peruse SEO forums looking for someone bragging about tricking Google and getting a great SERP, etc. This is completely unsupported by fact, but my personal belief. I have a hard time believing a company as smart as Google wouldn’t hire real humans to do this type of quality assurance. I’m not knocking them for it, as a white hat SEO, I encourage them to weed out spammers. But I have no real evidence that they actually do this.

Conclusion

There are many factors that Google uses to determine your SERP. In the end, honesty matters. Eventually, Google will end up putting the most relevant sites at the top, for the benefit of their users. So rather than trying to “trick” Google, try putting up content worthy of close scrutiny and make it good enough people will link it. Google will do the rest!

5 Things You Need to Know About PPC Search Engines

admin    PPC     About, Engines, Know, Need, Search, Things

The pay-per-click (PPC) search engines have formed a new way for websites to promote and boost traffic to their sites and it is very inexpensive. There are a variety of things on search engines PPC, you must know so read the following suggestions and educate you on PPC advertising. Once you know how pay-per-click advertising works, you’ll be able to use this tool affordable advertising to increase your website traffic.

Tip # 1 – Search Engines PPC

Also known as pay per click, these networks allows websites to place ads on their search pages targeting a keyword or phrase. The site owner does not have to pay for advertising unless a visitor clicks on the ad and is regarded as their web page. As a result, these search engines and advertisements are known as pay-per-click because you pay only when someone clicks on the ad.

Tip # 2 – bidding for ads

In general, when it comes to advertising PPC, you submit your maximum bid for advertising based on keywords you are interested in advertising. You will then be listed on the search page when your keyword or keywords are searched. However, when you rank in the bidding process will depend on whether you were the highest bidder, the second highest bidder, and so forth. For this type of campaign it is important that you are close to the page, at least in the first four, so keep this in mind when bidding.

Council No. 3 – Choosing a PPC Search Engine

Many search engines offer PPC advertising, but to get the most exposure obviously you want to advertise with the largest and most popular. You can search online to find out who are the best and then present your candidacy for the keywords you are interested in buying advertising. Remember that the bidding process is more competitive with the biggest search engines, to keep that spirit.

Council No. 4 – Click fraud

Since you pay per click with this type of advertising, you can run into a situation known as click fraud. This happens when your competitors click on your ad as many times as possible in order to manage your account dry. This eats your advertising budget and does not allow you to reach people who are really interested in what you sell. If you think this is the case, inform the PPC search engine immediately, because there are things that can be done to help.

Council No. 5 – Keywords

So you know the keywords that are most used to search for your product, but they are very popular and you find yourself entering a bidding war on a small budget. Don’t do. Instead, switch to a cheaper keyword. You will always receive a lot of success and you will not drain your budget.

What You Need To Know About Seo And Sem

admin    SEM     About, Know, Need

These days, business is shifting terrains to the internet due to its wide reach around the globe. Many people have already begun to tap into the benefits of the internet to publicize their businesses. Many companies and businesses have made use of SEO to generate traffic to their websites. However, if you are about to join the team, you will have stiff competition, and that is where you will need the services of SEO and SEM professionals to make your business and/or products and services visible online.

What is SEO?

SEO is simply an acronym for Search Engine optimization, a term that has come to refer to the use of various forms to increase your visibility on top search engines around. The general idea of SEO and SEM is to increase your page ranking on the top search engines like Google, MSN and Yahoo. It is widely known that the more your websites page ranking, the more your chances of business transactions online and the more the possibility for maximum profit. The job of the professional SEO companies is to make your page ranking go up by boosting the SEO content of your articles. They select the best keywords that will ensure that your website shows up in a search related to your business. The online SEO companies in LA are quite affective at doing this. If you are considering employing their services for increasing your traffic, my advice is that you do it as fast as possible.

What about SEM?

SEM on the other hand refers to Search engine marketing. It is used to refer to those methods by which you increase your page ranking through the means of paid advertising. Here you pay the search engines to feature your website in related searches. This ensures that your website shows up at the top of related searches in your niche. It works on the basic principles of the PPC companies in LA, seeing that the idea if to strategically placing your website where you can gain adequate visibility and popularity. And like the SEO, the goal of SEM is to make use of quality keywords to popularize your website, and that is why you will still need the services of professionals who know the ins and outs of the entire process.

Now the question that you probably have in mind is: Is that it? SEO and SEM are only marketing strategies?

Maybe it seems like that, but it actually isnt. Look at it this way: you have a really cool business idea, or you have these products you are trying to sell, but nobody knows about it because nobody even knows you or your business exists at all. In essence, SEO and SEM are basically means by which you get to communicate to the world about your business ideas, products and services. Without the agency of SEO and SEM, your business would probably remain a nameless entity lurking on the fringes of the World Wide Web, with no one asking about or even knowing about its existence.

SEO and SEM, technically is the voice and publicity of your website.

Free Google Tools That You Should Know About

admin    Google     About, FREE, Google, Know, Should, Tools

If you have a website, there are a number of free tools available for webmasters through Google that are absolutely indispensable in helping you increase your website’s visibility and traffic. The Google search engine is one of the most popularly used search tools on the Internet. Ranking high in the results for keyword phrases that relate to your products or service is going to increase your traffic and increase your sales. Google provides a number of free tools that help you see exactly how well your website is doing and show you what you need to improve, what pages are not ranking and what is working for you.

Though Google offers a number of different tools for a small fee, for the purposes of this article, we will focus on Google Webmaster Tools. This free service let’s you know a number of pieces of valuable information about your website. First, you have to verify that you own the site by adding a specified meta tag to the header of your home page or upload an HTML file. Once you do this, you will be better equipped to optimize your site.

Google Webmaster Tools: Diagnostics

Googlebot is the web crawler that searches the Internet to find relevant pages that match up with the search terms people enter on Google’s search engine. The diagnostics section focuses on what Googlebot comes up with when it crawls your site as well as your site’s mechanics.

Web Crawl—This shows you if there are any errors or problems that Googlebot encounters when it crawls your site.

Content Analysis—Problems with your site’s meta tags, meta titles and descriptive information will show up here.

Mobile Crawl—Problems and errors on pages designed for mobile phone viewing are found here.

Google Webmaster Tools: Statistics

This set of tools focuses on the traffic that is coming to your site and how it is getting there.

Top Search Queries – Find out which keyword terms people are using that generate your site in the results list, the percentage of clicks you got when pages from your site were shown, and what number on the list pages of your site appear in the Google search engine.

Crawl Stats—This shows you a bar graph of how your pages are faring in PageRank as rated when crawled by Google’s Googlebot. They are shown as ranking high, medium, low or not yet assigned.

Subscriber Stats—If you have subscriber feeds like RSS or Atom available on your site, this will show you how many subscribers you have to those feeds.

What Googlebot Sees—This shows you what phrases and content are used in external links to your site. It helps if these phrases are related to the content, products and services on your site to help generate the appropriate traffic.

Index Stats—This tool lets you see what pages have links to your site and how your pages are indexed by Google.

Google Webmaster Tools: Links

Pages with External Links—Here you will see which pages on your website have inbound links coming from other websites.

Pages with Internal Links—Here you can find out which of your pages have links pointing to them from other pages on your site.

Sitelinks—This shows you which of your links may appear directly in Google’s search results.

Google Webmaster Tools: Tools

There are a number of other tools that you can utilize free of charge as well. For example, you can submit a site map with all the pages on your site to expedite the process of including every page in your site on Google’s search engine. You can also:

Analyze robots.txt

Generate robots.txt

Set Geographic Target

Enhanced Image Search

Manage Site Verification

Set Crawl Rate

Set Preferred Domain

Remove URLs

Before you invest in any pricey ranking tools or analytic software, check out what Google has to offer for free!