Web Bee is specialized in writing articles about Cheap Web Design, Mobile Web Applications, SEO Services and many more. He is a regular contributor in different technology blogs, classifieds, articles etc.
BING-O, the Google breaker?
According to Silicon Valley analysts, the combined team of Yahoo and Microsoft will account for 28% of the online search marketing, while Google alone has a massive share of 65%. So it is viewed as a strategic ploy to counter Google and put a dent in its online presence.
Last February, Microsoft offered to buy all of Yahoo for $40 billion. Last summer, Microsoft offered to buy Yahoo’s search business for $1 billion. When it made its initial takeover offer in February 2008, Microsoft said it wanted to buy Yahoo to compete more effectively with Google in online search and advertising, two related markets where Google is the runaway leader. Both Microsoft and Yahoo have spent billions trying to best Google in search and advertising, and both have failed so far.
After the takeover bid failed, the companies renewed talks about a partnership in the summer of 2008. The talks included a discussion of a large up-front payment from Microsoft. But when Carol Bartz became Yahoo’s CEO at the beginning of 2009, the company’s emphasis shifted. She was more interested in steady revenue to ensure the longer-term financial health of Yahoo instead of a big one-time payment. Yahoo estimates that after the partnership is fully in place, the company’s operating income will increase by $500 million a year, based on higher search traffic and ad revenue, and a substantial drop in its investment in search technology.
Although Yahoo and Microsoft could soon be working together on Internet search, their collaboration would mostly occur behind the scenes. Consumers would still see Yahoo’s logo striped across Yahoo.com. The only nod to Microsoft would appear when a user gets results from a Web search. At the bottom of the page Bing, Microsoft’s search engine, will get credit for providing the results. While it handles search requests at Yahoo, Bing would still be fielding queries at MSN.com, Bing.com, and other Web sites owned by Microsoft. And nothing figures to change in the way Microsoft accepts search requests from cell phones and “toolbars” added to Web browsers.
The Yahoo-Microsoft deal is noteworthy because it aligns two of the Internet’s most powerful players in an attempt to take search kingpin Google down a notch or two. But it’s common for one Web site to rely on another company to run its search engine and/or the ads the show up alongside search results. Why all the competition? Because advertisers bid for the right to show their ads alongside certain search terms. The marketers pay the search engines when a user clicks on an ad. That means Microsoft and Google are trying to make the audiences for their search engines as vast as possible. The more eyeballs they have, the more advertisers are likely to pay.
Will Mass PPV Slap Google, Yahoo and Bing Back?
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Mass PPV Will Slap Google, Yahoo and Bing Back
Ok so you have tried most paid marketing platforms such as ppc marketing adwords, media buying and what not. The affiliate marketer’s tool box for promotions is ever growing resulting in mass confusion. You will find more and more wannabe Gurus advocate the next best thing since sliced bread when it comes to making a quick buck online. If you’ve got more SEO tools than money coming in, it’s time to take a look at your marketing strategies and pay close attention.
Years ago adwords was king with most internet marketers trying to master adwords to make a killing in their niche. Some very smart marketers have made millions using PPC and adwords, Perry Marshall being the classic example.
The problem I see daily is that unless you know what you are doing with paid ppc you will see your campaign budget literally disappear overnight.
There is a science to adwords that not many people can master in a short period of time. Especially newbie’s who are setting up campaigns left right and centre.
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Getting people to your site for $0.01 is no longer a mere fantasy
Yahoo and MSN Deals in SEO
Let’s adopt that all legalities are settled, and everything goes ahead as planned. What we will eventually see is a full transformation of Bing results displayed when digit does a see over at Yahoo. This will hit the effect of there only being two field see engines out there, Google and Bing. Yahoo formula based results as we know them will cease to exist (at small on the organic level).
If your place has good Yahoo rankings now, and this is something you poverty to maintain, the only way to do it is to beef up your Bing rankings to be as good as or better than Yahoo. Not to panic however, you hit some time. Some are speculating that it could be as long as two eld before Bing results start appearing at Yahoo, so there is no huge rush, however, that said, 2 eld can become and go rather quickly.
My congratulations at this point are to start to make the move to improve your Bing results. Previously Bing was often overlooked cod to their incredibly small market share of less than 10%. With the Yahoo integration, those results could affect as such as 30%, or even more if Bing really takes soured – suddenly that market share is high enough to make these results really worth while.
One thing you don’t poverty to do is jeopardize what you hit in Google. While technically it is possible for Bing to some day rein as champion over Google, I wouldn’t hold my breath – even in the soured chance that this does happen, it won’t likely be in the nearby future.
How Can I Make Bing Go Away? It Arrived When I Stupidly Downloaded Msn Toolbar. I Uninstalled Msn But Bing?
won’t go away. When I go to internet options and try to put my old homepage back BING writes itself in. I think that is about the most insufferably rude software behavior I have seen yet from anything that isn’t an out and out virus. How do I get rid of this nasty piece of software that doesn’t have the sense to leave when it isn’t wanted?
SEO For MSN
All of us make a common mistake. We forget that there are three main search engines and there are others too. Even SEO experts forget this. I do not argue the fact here that Google dominates the search engine niche. Yahoo covers 25%, the latest entrant is Bing, and MSN has not actually stopped working.
The truth is that MSN has a loyal following. As an internet marketer, every avenue counts and you need to stand out. So it makes sense to tweak your website for the loyal followers of MSN too. The method is simple. It is similar to using long tailed key words to get a ranking. The keywords are unusual and hence your webpage gets ranked high up for that particular key word.
What is similar
The good news is that most of the things you have to do are similar. If you rank well in Google, chances are that you will rank well in other search engines too. Yahoo is very similar to Google. However there are certain things you would have to do for optimizing your website for MSN.
The MSN algorithm is different, so it indexes differently and the results are different. To put it simply, the msn search engine spider is of an older generation and you need to optimize your website for it differently.
MSN still crawls meta tags. All the other search engines have stopped relying on meta tags. So the very first thing you have to do for MSN is to use meta tags that are rich in key words.
So get yourself meta tags. It is important that these should be meaningful. Otherwise you run the risk of getting banned by Google. Do not stuff meta tags.
Use the description meta tag, since this is what MSNbot indexes. Do not neglect the title tag either.
Backlinks are not that important for MSN. So you can safely ignore back links for now, when optimizing your website for MSN. This may change in the future, but this is what works now.
This being said, the thing that is vitally important is key words. You could get away with key word stuffing with MSN. However this is not advisable since this will get you banned by Google.
Use key words in domain names, titles, meta tags and sprinkle them (meaningfully) in the content and you are optimized for MSNbot.
I would once again warn you against keyword stuffing and spamdexing. This is not worth the trouble. Optimize your page for MSNbot in such a way that your Google ranking does not suffer and it does not ban you.
So optimize wisely. Use your keywords judiciously. Do not think that you can get away with key word stuffing. MSN may as well update itself, and then you have wasted time and effort and run the risk of getting banned by Google.
It would be pertinent here to let you know that if your website is already optimized for Google and Yahoo, you need to tweak it just a little bit and add relevant meta tags and you are set for MSN.
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Bing Provides Insight into SEO
Last week, Microsoft provided insight to webmasters and SEO mavens, giving them a peek behind the curtain at Bing. The new Decision Engine is taking a more direct approach to how users are viewing page rank results, as well as a tighter fist on content scraping than Google currently clinches.
At a glance, Bing’s user interface is much more interesting and effective, when compared directly to Google’s SERPs for the same search terms. It also appears that Bing is utilizing eye-tracking data and heat map results to make themselves more useful. Now that Google has some stiff competition, there may also be variations in how SEO is implemented in order to rank well in Bing.
Currently, there is a trend at Google to extract search results snippets from the content of the result, rather than from description metatags. This does provide more substantial snippets that are more relevant for the user, but some sites aren’t optimized in a way that advocates this new tactic. This is common with product-based, content-light sites with lists of products. These types of sites are having a very difficult time with this new change by Google.
Microsoft is taking an aggressive approach to scraping sites for content. Sites that are upset that search engines are presenting their users with the very best content will not be any happier with Bing. Typically, content-rich websites would out-convert minimal-content websites because they appear to more completely address and answer the problem or question the user may have had. Bing and Google have both changed their search to more reflect this, which has some SEO mavens very hostile towards their coffee mugs.
Microsoft’s Bing Team has given no insight into how their search ranks interpret optimization and are decided: volume of search, quantity of backlinks, anchor texts? Much of the algorithms and spiders are essentially the same from MSN, but nothing has been released to clarify these details. This leads many to believe that Bing was mainly a rebranding move, rather than a completely new and evolved approach to search. It is also believed that Bing is moving at their own speed, and not trying to automate at hyper speed.
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Ethan Luke. search engine optimization – Volacci is a Drupal SEO company providing marketing services to your Drupal website ranging from Search Engine Optimization, PPC Management, and SEM consultation.
Bing – Importance on Search Engine Optimization
In the search engine wars, Microsoft has been nowhere to be found when it comes to market share. In fact, they nearly spent over $40 billion to buy Yahoo which is a distant competitor to Google which owns about a 75% market share of searches. Why? The search business is very profitable for the companies in the industry and for the companies, hopefully like yours, that show up on the first page of search results because that is where the customer decides who wins and who loses in the battle for their business dollars. In the latest battle for search engine market share, Microsoft has launched a new search engine called Bing and everyone is reviewing the information.
Search engine optimization is critical for any business because SEO, acronym for search engine optimization, is how your business shows up when a potential customer enters a query on Google, Yahoo, or now Bing. As you’ve heard me say in other articles, search engines are the yellow pages of today; just the order that your business is found is based on importance and not how much money you’ve spent with that advertiser. In terms of search engine optimization on Bing, I found our www.nvhost.com websites in similar positions as our sites are found on the other search engines so it wasn’t any different for us – I advise you to do the same testing for your key words to see how you come up in their search results.
What is the consumer reason for Bing and how has it been reviewed so far? If you visit Bing.com, you will find a link to an explanation of why this new search engine is important for consumers. It offers the usual rationale that its search results are more reliable or more relevant to consumers but could they really say anything different? Like MSN, they also have some discussion about how the search engine will provide financial incentives or better deals to visitors. Unfortunately, those potential incentives have not brought me to use MSN for searches and they will not bring me to Bing either. In terms of reviews, most “geeks” would rather compliment mass murders than behemoth Microsoft so I don’t put a lot of stock into most reviews because of this lack of objectivity. In my opinion, Google is still offering a superior search engine product by having search results focused on keywords that can have a local tie in if you are searching for local services – like dry cleaners. While they aren’t a primary source for the information for me, I also prefer the news sections and how simply they are organized on Google.
The big so what on Bing is that we now have another search engine to check as we make sure to search engine optimize our websites. Microsoft has very deep pockets and is very willing to launch products while losing money, learn about the consumer product experience, and then make adjustments to gain market share. This search engine does offer pay per click marketing opportunities but I haven’t had a chance to test their PPC system to offer an opinion on it yet. Using the 80/20 rule, I typically stick with Google because of their very high market share which means I will reach the most potential customers on one site. Microsoft has been very focused on Google as their primary competitor in recent years and the attractive PPC revenues will be the reason that Bing will be around and revamped for several years unless Microsoft makes an acquisition in this category. As a full search web development company that offers website design and search engine optimization services, we will continue to monitor the development of Bing as a search engine to make sure our search engine optimization services and our website design will be friendly to the search engine. If you have any questions, please visit us at www.nvhost.com and use our live chat feature or contact us form.
Rob Schmidt is the owner of several internet properties including a full service web development business named www.nvhost.com that specializes in web design, web hosting, and search engine optimization. Rob has an MBA in Marketing from the University of Minnesota – Carlson School of business and has 10 years of brand management experience managing small brands to ones with revenues over $100MM before becoming an entrepreneur.
Optimize Website for Bing
Every search engine has different algorithms to produce results against search queries. Some search engines give more weight to back links than content and other act differently. With the introduction of Bing, most of search results has been changed (previously MSN search) not those day are past when you need to submit your website to search engine or get back links from other websites to get indexed in search engines.
Those websites which were getting good amount of traffic from MSN search engines they are very much cautious about how to get their website top in Bing. Here are some SEO tips for Bing, which will help marketers to get noticed on Bing.
Make the title relevant to the subject of webpage and place the targeted keywords at beginning of title.
Along with back links you should also thing about linking out to relevant sources of information, Bing favors websites that link out too.
More keyword rich content will fancy your website chances to rank high, try to add more and more text. In Google, the amount of text on the page usually is not usually a huge factor. However, Bing really likes pages with at least three hundred words of text.
It was a time when new websites start appearing in search engines by putting keyword rich content, now search engines especially Bing like aged domains. For marketers, this means that you may look to purchase older domains if you want to get on good position in Bing.
Website coding is another big factor in Bing ranking, thus try to use neat and clean codes in your web pages. You should always ensure to close all the paired tags and should see that all links open the correct webpage. If your website contains broken link then BingBot might not be able to index your website effectively, thereby preventing people from reaching all of your web pages. Submit your website in Google webmaster tool for diagnosing any crawling issue. Also try to validate your website according to W3C validation rules.
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Maximum Hit has a strong client base in UK and Europe, It is recognized as an expert SEO Company UK.
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