Within the boom in search engine optimization and paid search engine advertising a lot of changes have occurred in search engines. All the common names that we hear today is Google, Yahoo!, MSN, Bing etc. With the big names to appear the smaller search engines are slowly dying out. To name a couple that no longer exist is “FindWhat”, “kanoodle” and “ePilot”. Furthermore choosing the right search engines is no longer a problem, just look for the big names.

1. Quick Overview

Pay Per Click (PPC) search engines are built like a bidding network, just like auctions. You are bidding against your competitors for specific, related keywords for more traffic i.e. customers. Keywords are one of the most important components in paid search engine advertising.

The concept of PPC bidding is pretty simple, you bid on the keywords that best relate to the product you are selling. The highest bidder either through position bidding (you choose your keywords and the search engine will give you the position according to the maximum cost per click) or the most relevant ad gets placed at the top of the search results, but you only have to pay the amount you bid if someone clicks through to your website.

Compared to organic search engine optimization (or SEO), the biggest advantage with PPC is that it allows you to target to large amount of targeted keywords that SEO is unable to achieve. You can target hundreds thousands or even millions of keywords.

By advertising with PPC search engines it gives you three key advantages:

The fastest and most effective way to gain traffic

By choosing the most relevant keywords that relates to the products or service you are selling, you are already targeting to the right type of customers. You have full control of how much your are willing to bid for the visitor who is going to visit your website. PPC search engines cheaply directs qualified visitors to you, to your business.

Exposure and immediate profits

Search engine optimization usually takes 2-6 weeks or even months to list your website onto a search engine. To see quick profitable results then PPC is the best alternative. Most PPC search engines will set your website live either within a couple of hours or maximum a few days. You will definitely see results and sales practically immediately.

Guaranteed Top Position

If PPC is not for you then the free way to get to the top position is search engine optimization. But it is quite daunting to know if you have chosen the correct keywords and have optimized your website enough so that it will show on search engines. You will either be successful or not successful and it will take a lot of applied hours. Again PPC is the easiest solution to gain high ranking and gain a return on investment. Generally the best way is to bid on the most popular keywords but this will be higher in price. You can either start your bid from 1 cent per click or pay $5.00+ for more competitive keywords.

2. Successful PPC Campaigns

To get started on a successful PPC campaign the logic behind it is “attract and gain as much traffic as possible and keep your bids as low as possible”. You know you are paying for each and every visitor visiting your website, so it is clear you must make sure you maximise the effectiveness of your PPC campaign. Below are some basic guidelines to help optimize your campaign and ensure your return on investment.

Good Campaign Structure

To have a good campaign structure you need to plan what you are selling and apply it to the most efficient keywords. A campaign structure consists of your account which is like your store (website), then you have your campaigns (what you are selling/ categories) and then you have your adgroups (keywords that are distinctive to sell your products).

Focus on highly targeted keywords

As mentioned earlier, PPC Advertising is the most cost effective way to target traffic to your website. To maximise your bidding campaign make sure you choose the right keywords you wish to bid on. The key with choosing the right keywords is to be very specific. For example, instead of bidding on “dog collars” you can consider bidding on “dog flee collars”. Keep in mind you want to target to attract qualified buyers. It will be easier to convert them into paying customers because they have found exactly what they are looking for. And sometimes more specific keywords tend to be less expensive than the general keywords that your competitors are bidding on.

Good Landing Page

A landing page is the first page of your website to appear when you click on your ad. You have be careful you are not leading your visitor to irrelevant information to what they are looking for. The page should have consistent information to the advertisement. Try to minimize the amount of clicks that have to be made to the purchasing page.

Customize your advertisements

To attract more attention from qualified buyers, you need to be able to write your ads specifically for each of the keywords you bid on. Think about the type of visitor that we end up looking at your website. An example is: instead of writing an ad for “pies” you can write “home made meat pies”.

Quality Score

A Quality Score is where the AdWords system calculates if your keywords are matching to your ad. This has been put in place so that the more relevant ad shows up first in search results. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC). So to get the best result you have to gain a higher Quality Score and then your costs will be lower and your ad position will be better.

Relevant Ads

Your ad is consisted in three parts, the heading, your description and your URL. Make sure your heading is describing what you are targeting to sell, your description relates to the product or service and the URL which doesn’t have to be the same URL as your home page for your website. You may want to target to either a language or a location.

Bidding Strategy

To control over spending you need to have a bidding strategy. Position bidding is one option to look out for. Position bidding means bidding on a specific position on search engines. After choosing your competitive keywords, in order to maintain a certain position you need to keep changing your max CPC (cost per click) because of the competition. The second option is ROI Bidding. There are two categories, ROAS (Return on acquisition spending) and CPA (Cost per acquisition spending). ROAS is suitable for businesses if they want to see direct sales and CPA is used to generate more leads.

Tracking and ROI Measurement

Tracking is where you can monitor your clicks to see if they are converting to sales. Of course you want to see if sales are being generated from your PPC campaign. Tools you can use are Google Analytics or Yahoo Web Analytics. By using either of these tools you will also be able to calculate your ROI (Return on Investment).

3. Managing your PPC Advertising Campaign

Now that you have designed a killer selling ad copy, chosen highly targeted keywords, calculated the maximum you can afford to bid on each of search terms and determined which spot on the search results you wish to secure. We can now concentrate on the tools that will simplify the remaining steps.

The aim is to manage the desired position of your ad and adjust your bids correctly in accordance to the PPC market conditions. It’s like monitoring shares on the share market, to get the best deal you need to constantly watch prices and react immediately to any change. Your competitors are what to watch out for. Keep an eye on the price of bids and your position.

(a)  Maintain Target Position

Maintaining your target position is not so much a hassle when it comes to using a automated bid management software. Bid Management software will automatically adjust your maximum CPC (cost per click) and will do its best to maintain your target position so you don’t have to constantly monitor it yourself. Be sure that you can set your upper limit, to give you full control of your bids. An example is you do not want to spend more than $2.00 on a competitive keyword, bid management software will keep adjusting the bids to aim at your target desired position and will not go over your chosen upper limit.

(b) Control your Maximum Cost per Click

As mentioned earlier in this article, the calculation of your maximum bid cost (cost per click) requires you to collect a list of statistics about your website. Based on our assumption, you are willing to pay maximum of $2.00 per click. Therefore you should not pursue any positions where the bids are over your $2.00 limit.

To get the most accurate bidding results without having to baby-sit your advertising campaign, I would recommend relying on one of the automated bid management software available on the market today. In general, those tools constantly check your bids and adjust them accordingly to maintain your desired position so that you don’t have to be alert 24/7.

The more sophisticated tools allow you to set your daily budget to prevent spending more than it is efficient for your business. Below I have listed the main features you should be looking for when choosing the bid management software for your campaign:

- Create new campaigns, adgroups and keywords easily

- The ability to create and identify targeted keywords and phrases that convert leads in sales.

- The ability to set the maximum and minimum amount your want to bid.

- The ability to set your desired position.

- the ability to compile comprehensive reports on your keywords, bidding cost, bid position and current bid for each keywords.

- Easy bulk updating

- Simple campaign conversion, update to Google, Yahoo!, MSN.

- The ability to change keyword match types, find out what you are doing right or wrong with your chosen keywords.

If you would like to download a FREE demo version of bid management software, there is one available at http://www.keywordbidmaximizer.com/bidmaximizer. It will help you understand the whole process of designing and maintaining PPC campaigns so you can always manage your campaigns cost-effectively and allocate your budgets and increase your revenue.

Paid Search Advertising presents an excellent opportunity to immediately address your offers to the proper online audience. Focus on identifying highly targeted keywords that convert for your website. Calculate your bids so your sales justify the cost. This way you will maximize your return on investment and ensure your website’s success with PPC advertising.

Today, Ecommerce website development services have become an essential requirement for online promotion. The purpose of ecommerce development solutions is to extend the online presence of a website by giving an easy platform to online users via a secured shopping experience. Without Search Engine Optimization process, your business can not grow nationally or internationally. There are several companies in India, Which are well known for its unique competency in delivering seamless, quality work on time, the company follows an advanced vision of fresh thinking, beginning, implementation, and advancement of high profile fresh ideas in the industry.Sotware & Web development company offer Seo services, Multilingual Seo services, Website redesign services, Link building services, Internet marketing services, Content syndication services , Web development services to promote business  in India as well as in others countries. Finding a good budget company is the good concern for small business  and medium sized company, which can be got from software providers in  India as well as from others countries.

There are many ways to make money on the internet. Developing a website is the best way to make your business effective and efficient. Web development services are those services, which are very essential to showcase your products and services in a detailed fashion and impress prospective customers beforehand. First step is to develop your website; second step is attractive website to grow business nationally or internationally. For attractive website, your website should be designed properly. Website development services and Keyword Research Services play major role to increase your business globally, which have Modern tools and technologies to develop high quality flash templates and websites to create your brand image and improve your business values. Link building services are very essential to promote the website to achieve the top ranking in all search engines like Google, Yahoo and MSN.

1. I answer questions on my free time on unanswered topics in yahoo answers on ways to make money online and many more topics I know. Backlinks, Google likes. Yahoo answers show your avatar photo and under that on any answer you answer is your website link!

Internet Marketing Tips On Shoestring Budget is a creative avenues to still make good money online.

2. I place my link in the resource boxes of these very niche topics in the comments area in blogs such as wordpress, blogger, MSN or food network and you tube. And many more like dig, niche product forums and website product comments.

All affiliate marketing tips and money making ideas is the first step in wanting to find the best marketing on the cheap.

Internet marketing tips and tricks are necessary strategies and is best when you are giving away free information and the key to your online success.

Some website owners use internet marketing tips blog when selling or learning how to sell.

Remember for free traffic techniques you don‘t have to buy into to get money coming in on a shoe string budget.

You don’t need internet marketing courses or be the best internet marketing specialist for the best marketing tips to make money online now.

Internet marketing SEO, for me google PR is not the only very important to do on my list to make money online fast.

It is the customer and the products keyword popularity. I used alexa ranking to know my traffic and google to get more traffic to make lots of money online.

To make free easy money online make sure your website or article has some SEO structure first. Before you do any advertising on a shoe string have you website verified by Google, msn/bing, yahoo by adding their meta tag to your site.

This code given needs to stay on your site. Free internet marketing on these same sites make sure you also submit your sitemap and then ping your website to these same search engines. Try alexia, dig and Technorati too.

3. In order in generating targeted traffic to your websites on a shoe string budget you must get niche category keywords that are in demand as your product source or affiliate chosen. You will be on the right track.

Look at blogs you are researching for information and see where there tags are.

Then see why they chose those while you write down ones you can use or expand on.

Incorporate them in your marketing online tools and you should see a big difference in sales with little or no money to do so!

In today’s economy – especially in sectors like Real Estate, Mortgage Banking, or Health Care – transition, uncertainty and economic challenges facing the future of said sectors make business models look more like a Rorschach Test than a Harvard MBA based case study.

So what are businesses doing?  Spinning around all of the “buzz” and spending on Google AdWords at rates that make the coffers of one the behemoth burst and Google’s stock prices soar.  That’s good for those of us that bought Google at $275 – but it doesn’t do much to answer the impending marketing question – “Is Google all there is?  If not, how do I use the other avenues?”

Here are some answers to both of these very relevant questions:

To the former question, I answer a resounding NO. Google is not all there is. The bottom line is Google has the best interface and was smart in brining Google analytics to the market (to be sure, they are smart about a lot of things…), but Google doesn’t have all of the answers; either for business or in search engine marketing (SEM).  If they did, Facebook, MySpace, MSN, Bing, AOL, Yahoo and Twitter wouldn’t have exploded such as they have.

The reality is Google has a good business model and a better search technology engine.  But their business model of auctioning off AdWords and content placements is under serious attack – and for good reason. It’s EXPENSIVE! And the more competition that gets on with the model, the more money Google makes. This is all great for Google, but bad for you advertisers out there. Why? Because, your costs rise, which takes away from your ability to get visibility and make profits (and that is just basic MBA stuff).

Now with Facebook gaining mainstream acceptance – I was in San Francisco this weekend at a dinner party of 40-somethings – all talking about who they were finding on Facebook.  And when I got home, I mentioned to my 19 year old daughter this trend.  She said, “Uh… yeah, Dad.  Your generation is the only one that’s not on there yet.” She then proceeded to direct me to myparentsjoinedfacebook.com … OH CRAP! Again, good for us parents and marketers – bad for the kids.  (Hmm… If you parents out there are running “Facebook” what do you do? This is a site where the kids used it to “converse” – to do what kids do – and now Mom and Dad can virtually “listen in?” Beyond my point for now).

So, how do you use Facebook to market?  We’ll there’s a way to place ads there too – as well as on about 5 other major engines!  So, today, you’ll need to go back to the basics and get out of the Rorschach mentality where it’s black and white on Google, but you can’t quite tell what the picture is going to get you. Other than increasing advertising spend, of course.

Today, the Connected Market SpaceTM is moving at lightning pace.  Unless you are an expert in SEM and internet placements, you’ll need tools and services that drive you across platforms.  It is the only way you’ll be able to truly pinpoint where your customers are.  Remember Google only provides broad-based search.  What are those people that make up your market looking for?  The answer is pretty simple – you don’t know! But, they will tell you if where they are building their Connections.  So, are you there, where your customers, prospects and buyers are building their “connections”?

If you are stuck just on Google AdWords, you’re getting, at best,  a 1-in-7 chance (not to mention the international options for engines you’ve not even heard about) of being seen. What if, for the same budget, you could connect across all engines?  That’s what we’ve been building for the last five years of our ten year history with the Connected Market Space.

So Twitter, and Facebook, and Google and Bing away!  Ever notice when a company name becomes a “verb” it is where the market is at?

In the next two weeks we’ll launch our broad-based Connected Market Space tools that extend Google to reach across all the existing and evolving platforms.  These are confusing and exciting times but the picture of where things are headed is pretty clear.

Google is an inkblot on the overall canvas of the internet. And there are many versions of “what you see and what your market of customers, prospects and buyers see…” there is no one version, there is no one engine – there are, instead, many connections. Businesses in any sector that connect to this picture of new media marketing using SEM are the next success stories in the making.

Cheers,

Tim

Let us go in detail with Internet marketing

When you have a website, even though your products are popular , it’s a new ball game in the internet.
Design an Internet Marketing strategy.

First you all you may be doing big business normally but you want to excel in online you need to have patience, Design a internet marketing strategy which comprise of making a good website , define the efforts and costs involved in executing that strategy. Basically you should know about your competition for your products or services, if you have a website for more than 3 to 4 years its not a big deal to make it bigger, but if you are just starting to expand your business on internet you need to wait for at least 6 to 8 months a make some impact or else you can make a impact by spending a lot in advertisements. In a nutshell you need to first design the marketing strategy.

Website Structure and design

Website is the face of your business, so design the website in a professional manner a professional website should have a good structure and linkage between pages. There should be no errors in coding and also No typing errors or grammatical mistakes in your webpage. You should strictly follow the google webmasters guidelines to make it search engine friendly.
Learn about your competitors

After Designing a Marketing strategy you need to know about your competitors who are all the players in the market for your products / services, you need to carefully analyze what strategies your competitor are adopting on the internet to increase their sales, where they advertise and what are the keywords they hold high rankings these kind of data will be very useful when you enter the world of internet.

Steps to get your website into organic results
Learn about search engines.
You might be a big player in the local market but internet market is something different you need to be ready to face the biggest challenge is to come up in the ladder of search results. You need to learn about search engines, Google is NO.1 search engine in the world. Next two and three are Yahoo and Msn Bing. You need to target these three search engines to get more traffic. If you have website that’s just one or two month old targeting your product on google for organic results won’t be a good idea but you can try with google adwords where you need to pay per click, or else you can initially optimize your website for Yahoo and Bing and then slowly to google, if you rank high in google you will get plenty of traffic from google.

Research on Keywords

Yes you will now have an idea about search engines, now know about the keywords, a little time spent on researching keywords will give you greater amount of targeted traffic to your online business, make sure you analyze what are the keywords used by your competitors, you can try these tools such use word tracker, keyword country tool and Google Keyword external tool.

Importance of Content writing

After you research the keywords and the next comes the importance of content writing, see for example you find good keywords to optimize but if you don’t have that keyword inside your content that doesn’t make sense, you need to design your content in such a way that you cover all your important keywords in a natural way, You need to remember this point that the content should be natural and don’t try to write content for search engine write content for your customers..

Link Building

This is the important part , after all the above steps are over you need to build links for your website and make your online business go higher in search results. Link your website with thematic links, search for website which has the same or similar theme of your website. If it’s a link directory you can either submit it for free or you can pay a small amount of money and get listed. But make sure you gradually increase the link building process a site linked with many paid sites in a shorter period of time is considered as a spam website so remember and play safe while getting paid links to your website.

Other strategies of Internet Marketing

Advertisements

Initially if you want a boost your website you need to spend money, getting into google search results and getting a good rank will take more time, if you want to see any immediate and short term gains you can go for advertisements, best one I suggest is google adwords it’s a Pay per click program, for the start you can start advertising in google adwords and other ways are the one you need to research and find.

Email marketing

This is also another good way of marketing your product/services online but it takes time, you need to get lot of subscribers for your website. Don’t try to send emails for non subscribers.

If you use these techniques you are on the way to get huge business from internet over a period of time. “Slow and steady wins the race” will be the right sentence for doing business online.

The once conventional means of learning about a person, a business, products and services are rapidly going by the wayside because printed material is outdated before it reaches the intended audience.

We’re all familiar with the recent news stories about centuries-old newspapers closing down. Yellow pages, the formerly definitive guide to local business, are now archaic texts in part due to the way in which their publishers require information to be submitted… up to 5 months prior to publication.

83% of all Internet searches are for local business. The Internet is how the majority of  people now find local business. If you are a business owner who sells products or services to your local community, you need to be found online for two reasons. First, your competitors are. Second, they aren’t.

Here’s a short list of suggested actions to start you on the digital highway:

1. Register your personal name as a dot com domain. For example, mine is georgannmccrosson.com. If your name is common or already taken, try adding your middle name, or middle initial. If that’s not available, try to register ‘yournameonline.com’. Dot com is preferred; however, if your name is available as dot net, then get that.

GoDaddy.com and NameCheap.com are reputable registrars. A domain will cost about $10 per year. You need only the domain name, not all the other peripheral services they try to sell you on your way to check out. If you find you want or need something from them later, you can be sure they’ll sell it to you then.

2. Even if you have no intention of doing business on the Internet or putting up a web  site, register your business name as a dot com. I recommend using the full business name, not an acronym or an abbreviation. If you are incorporated or have a dba (doing business as) name, register both the corporate name and the dba domains. Same recommendation goes here for the dot com vs. dot net. If dot com isn’t  available, register the dot net version.

*Note – If you already have a domain that’s an acronym or abbreviation of the business name, see if you can still get the full business name as a dot com. If you can, get it. Your webmaster can use their magic powers to make the old and new domain names work together so the new one comes up even when the old one is typed in.

3. List your business on Google at http://www.google.com/local. Think of this listing as the jack daddy of business directories.

NOTE: Google gets an estimated 65-85% of all search traffic. If you do only one thing, do this one.

You do not need a web site or a domain name to list your business on Google; however you will have to set up a gmail account. More info on that a little further down in this article.

4. List your business on Yahoo at https://local.adcentral.yahoo.com/locallistings/us/i2

*Note – you will have to set up accounts at both Google and Yahoo to list your business. Your user name will be an email address. I suggest using your businessname@gmail.com and businessname@yahoo.com. If your business name is not available, add your business zip code or city name to the account name (ex: alspizza92408@gmail.com or alspizzalosangeles@gmail.com).

While you’re setting up a business account with Google & Yahoo, I recommend you also secure your personal name as an email address. Mine is georgann.mccrosson@gmail.com. You don’t have to put the ‘dot’ between your first and last names, but that variation gives you some leeway.

5. Do a listing on MSN Local – http://www.addme.com/msn-local-business-listing.htm. MSN/Bing is barely on the radar as a search engine, but it is a search engine and it is owned by MicroSoft. Best to cover your bases.

These five steps will get you on your way to securing your good name on the Internet. There’s more (lots more) to come. But for now, if you’ve completed the things listed in this article, you’ve done good.

Keyword tools- A good keyword ranking tool will provide you with information about where you stack up in terms of different keywords on the major search engines – Google, Yahoo and MSN-Bing. You want to be able to quickly determine where your page ends up on the search results for a specific keyword. Let’s say your targeted keyword for a specific page on your site is “luggage”.  You need to be able to find out where you page is showing up on the search results for “luggage”. Is your page listed at the top of the results like no.1, 2 or 3? Or, is your page listed no. 32, back on the 3rd page of Google, where almost no one will see it.  You need a good keyword ranking tool to quickly and accurately tell you where you show up on the search engine rankings.

Page rank tools- Your Google Page Rank is also key.  It tells you how important Google thinks your page is for a given subject. Page Rank (or, PR), is expressed in a range between 0 and 10, with 10 being the highest. A PR of 9 means your page is a very relevant place to find information on a certain subject. A Page Rank of 0 means that your page has very little relevance to the given subject. The higher your PR, the higher you’ll be in the search results for Google. A good PR tool will tell you instantly where your pages stack up on Google.  And the best Page Rank tools will provide that to you instantly for 1 keyword at a time, or 50.

Link analyzers: Many of the major search engines also place importance on the number and relevancy of links (called inbound links), from other sites to your site. The more links from quality sites, the more relevant a search engine thinks your page is for a certain topic. To determine the no. of links you may have, you’ll need a good link tool like those found at: ”RankFanatic.com”. A good tool will quickly tell you how many inbound links your site, or page, has.  If you have a number of links, then you’re in good shape. If you have 0 to 10 links, you’ll need to work on obtaining more relevant links to your site

The above tools are beneficial for every online business. Nevertheless, the tools with these basic features are likely to be available for free, or for a small monthly fee. Some tools also require special licensing and give an assurance of reaching the top 20 among millions of competitors (be wary of these). There are a few good tool sites available and ‘rankfanatic.com’ is among them. The site includes all the ranking features you like: first, they’ll provide you with all the relevant information and statistics for your website; second, they’ll also provide information about your targeted keywords, by use of their keyword ranking tool. The keyword statistics reveal information about your keyword ranking on Google, Yahoo and MSN-Bing search engines. It’s very easy to register on the site, and with a few simple steps you’ll be able to view critical information about your website performance. You can visit the following link www.rankfanatic.com to find out more about their services.

The only problem with traditional SEO methods is the amount of time you will spend trying to outrank the competition. And time is also money. You have to factor that in as well.

Since Google is the “Big Daddy” of the search engine marketing field, it is also the most difficult search engine to break into, and maintain top rankings in. Of course, the traffic you will receive is definitely worth it. No pain no gain they say!

Is there a way to get the best of both worlds? Everyone is searching for that short-cut to riches and high Google rankings but these shortcuts do not exist. What does exist though are alternatives. Yahoo and MSN (now Bing) are search engine networks you will want to think about targeting with your SEO campaigns.

To help you start to think about the possible alternatives and to help you think “outside the box”, here are 5 tips to help you out with any alternative SEO campaigns you may work on.

#1 – The Rules Still Apply – Or Do they?

Running an alternative SEO campaign is not an open invitation to start slacking off or to start breaking the rules. And when I say “Alternative SEO” I do not mean black hat strategies either. Each of the major search engines have different algorithms in place that contribute to how your site will be ranked in the search results, but good SEO practice still wins, every time. So stick with the whitehat strategies. Forget about the supposed latest and greatest new black hat tactic. These things do not last and end up hurting your campaigns.

#2 – Engine Value Factor

We all know Google is the Giant in the search engine game. This means it is always mentioned first and foremost when SEO comes up. Get on the front page of Google for your chosen keywords and you will get instant and targeted traffic.

This is also what makes it so difficult. Everyone is gunning for that top spot, and the competition can be fierce for even the low-traffic keywords.

Getting ranked for your chosen keywords is not always difficult just because of competition either. You have to keep in mind that Google does not work for you. Google works for their users…the searcher. People use Google primarily to find INFORMATION on a given subject, not to buy things. Google wants to make sure that when their users type in a phrase that the results will best match the intent of the searcher.

MSN (Bing) on the other hand, seems to cater more towards shoppers and buyers. This is why in many cases, you will not get the gobs of traffic from MSN that you will get from Google, but your sales conversions will generally be higher there. This has always been the case for me and this trend is only growing as far as I can tell.

Each of the 3 major search engines cater to completely different demographics. You have to keep this in mind as you prepare your SEO campaigns.

#3 – Innovate and Stay Sharp

So very few people choose to take advantage of the other search engines online. This is to your advantage, BUT you are going to have to be sharp, stick to your guns, and remain consistent. You are going to have to innovate from the beginning. Don’t leave any loose ends and follow through with your work. New strategies always require diligence when they are being implemented. Consistency wins every time because unfortunately, most people are lazy and cannot remain vigilant. Unfortunate for them, fortunate for you, IF you don’t go the lazy route too!

#4 – Study The Search Engines – Get To Know What They Want

Marketing itself is pretty much simply an act of finding out what people want and then giving it to them exactly how they want it. It is important you carry this thinking over into your alternative SEO campaigns and make sure you give each search engine EXACTLY what they want. As mentioned before, good SEO still applies across the board, and many of the same good SEO practices will have a positive effect on all engines, but each has their differences.

For instance, I have noticed that when it comes to organic rankings, Yahoo does not seem to give as much authority to.org sites. This could just be my experience, or a weird fluke, but some of my sites with the.org extension, which do very well on Google for their chosen keywords, cannot seem to climb on Yahoo.

If you pay close attention to these little nuances, and adjust your marketing message to take advantage of them, you will rise above the competition.

#5 – Look To Future Sustainability

Too often I see marketers, newbies and veterans alike, create their SEO campaigns as if there is no future in it.They appear to enjoy playing the “give it to me now” game. Long-term strategies, which would allow them to remain competitive now AND far into the future, are not their focus. Bad move…

If you want to build a successful business you need to build it on a solid foundation, taking into account the future profit of a well-built campaign. This means that although you use alternative search engines you make sure that what you are building is being built to last, not just to take advantage of some loop-hole that is really no loop-hole at all. This also means that you must continue to pay attention to your campaigns. For each individual alternative SEO campaign you build, one engine will generally come out the clear winner for THAT specific campaign.

When this happens look for the answer as to WHY it happened. You want to be able to duplicate the same process across several different niches over time. If there ever was a secret it is this: Find what works, with each of the major search engines, build engine-specific campaigns according to those working models, then rinse and repeat across as many different niches as you wish.

In some of our recent articles we’ve mentioned you should hand index your URL’s to the search engines for quicker recognition rather than just waiting for the search engines to pick up your URL on their regular search.

The question is often ask; “how do I hand index my sites to the search engines”? You must understand that each search engine has a different format to follow to accomplish this process. We will only deal with the top three search engines since most search inquiries are made to the big three and many other search engines pull their information from Google, Yahoo and Bing.

Index to Google:

If you want to hand index your URL to Google you simply type in the Google search bar “add url Google” ….there you will find the submission link to click on. When you get into the site there is a detailed description on what you need to be done next. Google adds and updates new sites to their index each time they crawl the web. They do not add every submitted URL to their index, nor will they make any predictions or guarantees regarding whether or not your site will appear.

You must enter the full URL including the http:// prefix. As an option you can add comments or keywords you want to emphasis about your website. What you put in this area does not affect how your page is indexed by Google.

Only submit the URL for your top-level page. The Google crawler, better known as Googlebot, will find the rest of what it needs to index your site accordingly. Google updates it index on a regular basis. It’s not necessary to include updated or outdated link submissions. Dead links will go away the next time Google updates their entire index.

Index to MSN (Bing):

Hand indexing your URL’s to the MSN (Bing) can be done by going to Google and searching for the term “submit url Bing”. You will find their site by clicking on the (Bing URL Submission) header. You may find the process with Bing is simpler to use than the Google submission. All you have to do on the Bing submission is the put your URL and click the submit button.

Index to Yahoo:

To find the path to hand index your URL to Yahoo can be done with the same kind of search method we used above. Type in the Google search bar; “submit URL Yahoo”. You will find the “submit a site” header….just click on that link and follow the prompts. The Yahoo provides one extra feature where you can “submit site feed”….If you are going to use this function you should review how it works and understand exactly what the purpose of this function of the tool is designed to do. To begin with be content with using the submit URL portion of their service.

Work with these three submission services….and use them often. By pursuing these simple step you will see some quick results in your exposure and page rank by the search engines. You can do the same process as we’ve explained above on other popular search engines and you will find the benefits will be well worth the time you may spend indexing your URL’s by hand to them also.

The suggestions made in this article are by no means the only things you need to do to get your name and business opportunity recognized online. In the next few articles we will be talking about a number of different activities that will help you increase your online exposure. By combining all of these suggestions together, you will see some very positive results in your marketing quest.

If you have additional questions, or need some personal mentoring you can give the eBiz Solutions Team with BLM Traders a call. The professionals are standing by to assist you in your online endeavors.

“Let’s Build Your Business Together”

Larry L Miller SEM/SEO Consulting

Site indexing is just that. Getting your new web site or blog’s domain name (URL), indexed into it’s search engine database. There is no hope of attaining any search engine position, low or high, without Google first doing what is called spidering the Internet with “Bots” that go out and search for new sites and new information on existing sites. These bots are generated from the numerous data centers Google has around the world. When they spider for indexing is a closely held secret. It is not on any regular schedule.

I can remember before Google was even in existence and it taking weeks to sometimes months to get a site indexed in what was the hot search engines and directories of the day. Old systems like Netscapes search engine, Web Crawler, Magellan, Excite, and others have been folded into the biggies we know today. A Few like MSN and Yahoo are a couple that have stood the test of time and the onslaught of Google. One relatively new one “Ask.com” (Used to be “Ask Jeeves), is the only newcomer in years to grow and remain a semi major player. So when I hear people complain about it taking a week to get their new site indexed on Google, I have to laugh just a little. They don’t know how good they have it.

Getting your site indexed quickly in the search engines is still not an exact science. At least not in the time frames we need to get them indexed in. so we’re not going to rely on them being indexed and certainly not getting 1st page search engine results. Be proactive and getting our own traffic is the key.

However I have seen the methods listed below get a brand new blog indexed in less that 24 hours. That is livable in the fast paced world of hot trends marketing. I will occasionally not mess with the following processes if I found a hot trend that is pretty iffy. I won’t take time spending time on something that is a long shot. Why do I take iffy long shots? Because I can afford the time or am between other projects when I do. And it’s kind of a kick when I do go for a long shot and it pays off.

With that in mind, it is still worth employing a couple of tricks I’ve learned along the way. These action steps will only take you a few minutes once you have the process down.