SEO Web Design Secrets: Search Engine Optimization Tips For Beginners

admin    Google Optimization     Beginners, Design, Engine, Optimization, Search, Secrets, Tips

SEO Web Design Secrets: Search Engine Optimization Tips For Beginners

SEO web design is a skill that can be learned, though most search engine optimization for beginners courses dwell too much on linking strategy as opposed to web site design per se. There are many ways for most normal people to get an improved search engine ranking, and secure a high search engine listing, and while linking is important, good on-site SEO is also necessary.

Although it might not seem like it, getting a good listing on Google or any of the other search engines is not as difficult as many like to claim. There are rules to follow, and if you play the game properly then the outcome should be in your favour. The tips provided in this article are not really secrets as such; although many people offer to divulge marvelous secrets to you, all they are giving you is stuff that people have been using for years.

So you won’t get any secrets here. I have nothing hidden away that I don’t want anybody to know, and if I had I wouldn’t tell you about it! Would you? If you had some secrets that were so valuable that they were making you money, would you give them away free in an article like this one? Of course you wouldn’t!

So here are my not-so-secret tips on getting a good listing in Google and improving your search engine ranking. You likely know a fair bit about meta tags, and have been informed that most are not used by search engines. Well let me tell you something. If you ‘Google’ Article Services you will finds my website right at the top in the #1 position for that keyword. Check the description that Google provides right under the title: that is exactly as it is in the ‘Description’ tag that I have on the site. So don’t let anybody tell you that Google don’t use the Description tag, because they do. So do Ask and MSN (now Live Search), and Yahoo also uses it, but not the whole thing exactly as written.

The Keyword tag is another matter. Google aren’t interested in what you tell them the keywords are: they decide the relevance of the page themselves from the text and Alt tags on the page. Google no longer need keyword repetition to understand what you are writing about: they have the LSI algorithm now, that will determine the meaning of your page from the character strings it contains. The algorithm is programmed to calculate a relevance factor from the vocabulary you use in relation to the rest of the vocabulary on the page. However, back to SEO web design, and some search engine optimization tips for beginners.

In addition to the Description meta tag, the HTML tags you should use are:

1. The Keywords meta tag. Although little used it only takes a second to put in, and does no harm. There is evidence that some search engines might use it. The rest of the meta tags are pointless.

2. The TITLE tag. This is the title of your web page, and should contain the primary keyword for the page. Each page should be written round one primary keyword that relates to the subject of your website or niche.

For example, if your niche is costume jewelry, the primary keyword for your home page would be ‘costume jewelry’. You could then have a number of ’silos’ with a main page title each. The title of one main silo page could be ’simulated diamonds’ and the first page title of that silo could be ‘garnets’. All of these are the primary keywords for their respective pages. Another silo could be ‘colored gem stones’, with that as the primary keyword for the main silo page, and that for your first sub-page in that silo could be ‘citrine’. And so on.

Each page must have one primary keyword, and it should be included in the Title tag for that page. The Title tag does not appear in the body of the article, but in the HTML between the two HEAD tags in your html.

3. The H tag. These are heading tags, with H1 being the most important. The heading for each main section in your page should be contained within H1 tags, and many pages have only the one set of such tags. Subheadings, containing secondary keywords, should be contained within H2 tags, and so on. Thus, in the example above, the heading or your garnets silo could be could be ‘Garnets in Costume Jewelry’ in H1 tags.

After an introduction to garnets, you could then have an H2 heading containing ‘The Source of Garnets: Where Garnets Come From’, then another passage of text headed ‘How Garnets are Cut for Costume Jewelry’, again held in H2 tags.
4. The ALT attribute. Use ‘Alt = ‘ within the Img tags of your images and graphics. This lets the search engines know what the graphic is about: search engines do not read graphics, and the Alt attribute offers you the chance to use your graphics meaningfully with respect to SEO web design.

TEXT FORMATTING

That’s all you have to worry about regarding the HTML tags. You text formatting can be used to emphasize to search engines what the important text on your page is. Thus, if you use bold text, underscoring or italics, they indicate the important words and phrases. Thus, use the STRONG and U html tags in your heading.

WRITE NATURALLY

Don’t worry too much about your keyword density (KD), other than having to much. Too high a KD could harm you if Google thinks you are making unnecessary use of them. Write naturally for human readers, and not robots. If your text reads well and makes it clear what the subject of the passage is about, then you will be fine. In my writing I ignore the concept of KD altogether. I use my keywords as indicated above, and also in the first and last 100 characters on the page (or at least in the last paragraph somewhere).

Good SEO web design is not keyword fixated, but contains good contextually related vocabulary that the LSI algorithm can use to target the relevance of the page to the search term being used by somebody using the search engine to find information. That’s all a keyword is: a term used by somebody looking for information. If you cannot work without a target KD, then I would go for a max of 1% with plenty associated vocabulary, synonyms. Related terms, etc.

Thus, if you are writing a 400 word article on the keyword ‘losing weight’, use these words four times, not twelve (1% not 3%)

None of these are web design secrets, and I doubt if there are any such secrets left any more. I suppose the only thing even approaching a secret here is that my description meta tag is copied exactly by Google in the listing for my #1 placed website. That allows you to determine how Google users see the description of your site in the listing.

I have several more SEO web design tips to offer, but these will be the subject of another article. In the meantime if you implement these search engine optimization tips for beginners, then you should soon see an improvement in your website’s search engine ranking.

More Google Optimization Articles

Tips To Earn Extra Income & Money Online

admin    Google Optimization     Earn, extra, Income, Money, Online, Tips

Tips To Earn Extra Income & Money Online

When alive online, you charge investigate which way to use. The best online money making way is Google AdSense affiliate contour that they pay you for anniversary different bang from your website. The added cartage you have, again the added clicks you earn. You can accomplish a lot of money online for free application this way because you do not bulk anything. So, starting creating a blog and address some accessories that you are acceptable at. You column these accessories on your blog and abide them to social bookmarking services. You accumulate accomplishing like this for about one month, you will see that the best accessible results. The best you do, the added barter accumulated on your website so the added money you accomplish online. Read these free tips to acquire added assets is the start. 

Earn money money by alive for Google is addition example. Hundreds of bags of online webmasters assurance up for Google AdSense programs to accomplish money online. This is the easiest way for making online money by alive for Google. You acquire by bang from visitors to your website. Please do not bang on your own ad, otherwise, Google will ban your annual off. So, every affiliate affairs you assurance up with, you charge chase their tos. This is the best important online aphorism you charge do. Don’t try to breach their rules because you will not get abroad from it. They pay to acceptable money for announcement their business, you charge chase their rules. You should be accomplished to acquire big money online. 

You do not charge to be a webmaster or web developer who charge apperceive how to actualize a website. You can actualize a blog application Wordpress or Blogger after alive web skills. You should apperceive how to address an commodity to acquaint your blog. This is one of the best way to get cartage for your web site. You address accessories and abide them to social bookmarking sites, commodity directories, and any added places. If you commodity gets 1000 readers, they go to your website, you can anticipate how abundant you acquire for aloof $ .50 per click. You can get 0 calmly a day if you get 1000 clicks. You can anticipate about it thouroughly and back you accept it, you will become a millionaire. It is aloof about alive adamantine to accretion acquaintance from it. 

There are abounding tips to acquire added money online these canicule because we all alive on this Internet world. The cyberbanking apple has helped us to accomplish money online calmly by announcement big companies. They accomplish money and we accomplish money. We do not acquire as abundant as them but abundant to awning our lifestyle. On average, you absorb about two hours a day online, you can acquire apparently 00 in the aboriginal month, 00 a ages one year later, and ,000 a ages bristles years later. Some bodies accomplish added than that bulk because they are smarter or assignment harder than you. We aloof point out the cardinal so you can appraisal how abundant you accomplish to acquire added banknote in your free time, instead of watching TV shows, you accomplish money online.

Google Adsense is Stupid When

admin    Google Optimization     Adsense, Google, Stupid

Google Adsense is Stupid When

There are times Google’s heralded ad affiliate program isn’t in your long term business interest. Oh no I said it!

AdSense isn’t the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits — please let me explain what I mean in my defense.

I make revenues from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip dujour).

So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars — and outsourcing to his virtual assistants. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance.

By now you may have heard about people like Joel Comm’s six figure income with AdSense, or Jason Calacanis of Weblogs being on his way to generating 1 million dollars in AdSense revenue. Google’s Ad revenue sharing affiliate program for publishers certainly seems to be an eSales Nirvana for many webmasters.

But there are obvious and not so obvious times not to use AdSense ads on your sites. Let’s list – examine – and explain them below.

~~~~> 1. On Sales or Mini-sites

This is a no-brainer. If you are trying to sell a particular product that is important to your bottomline, you don’t want AdSense ads distracting your customers from either joining your email list, or hindering your site’s online sales process.

However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% – 15% of your site visitors will either buy from you or fill out a form.

The thinking with this approach is you might as well make money from disinterested parties using up your server’s bandwidth.

~~~~~> 2. SEO Business Sites

If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from personal experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally.

One day my site fails totally out of the MSN index. After intense study I noticed that I obviously had a filter on my site from MSN.

I analyzed all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, my book on SEO, was getting a free ride in the MSN search engine database.

In fact I noticed that there were no sites with AdSense ads for at least the first 3 pages. Plus the sites with AdSense were only using 1 ad unit at the bottom of the home page (there were very few of them in the top 5 pages).

I knew it was strange to not have AdSense ads on the top Internet marketing sites. This prompted me to scan other industries where I noticed the same trend.

Many of the leading SEO gurus have sites that have been banned from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors.

Some of my sites are still on the top of MSN with AdSense ads but that doesn’t mean they won’t also be targets in the future.

Let’s face the facts. MSN and Yahoo! have competing ad networks to Google’s, and this competitive situation is rife for a potential backlash against SEO sites with AdSense ads.

Many SEOs will point to exceptions to this position. However you have been warned!

Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!) — is much easier to obtain.

Therefore optimized sites are creating an ad sales wealth transfer from MSN and Yahoo into the pockets of Google! It won’t be long before Yahoo! and MSN begin to devalue ranking on AdSense sites in their databases — if not outright ban them.

If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines.

~~~~~> 3. When AdSense Becomes Your Only Business Model

When you become so myopic in your thinking that you build a business solely on AdSense revenue — think again my friend. Why build a business solely on the largess of Google?

I don’t know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn’t depend on the search engines. Internet mavens like Chris Pirillo or Joel Comm have been on the Internet a while and have followings for their websites. Therefore they can consistently make six figures with AdSense.

These content powerhouses are an asset to Google and not the other way around. But do you think Google is going to sit back and watch just anybody make big bucks off of their top rankings?

If you do a search on most keywords you will notice many of the top ranking sites are news sites, .gov sites, or .org sites these days. The only exception is in industries where these sites don’t really exist like eCommerce industries (clothing, shopping, etc.).

No doubt in most industries you will notice a conspicuous scarity of AdSense sites in the top rankings. In other words don’t bet your future fortunes on AdSense.

An IPO based on projections of AdSense revenue isn’t in the future for the average eBusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn’t just silly — it’s just plain stupid.

Blog Tips To Make Money Blogging – SleepingBlogger.com

The Big Flaw in the Google Sniper System

admin    Google Optimization     Flaw, Google, Sniper, System

The Big Flaw in the Google Sniper System

Google Sniper is one of the most successful and most frequently sold “how-to-make-money-online” products ever released. People have flocked to it in masses and it seems everyone is busy building “Sniper Sites” and trying to make them profitable. There is one big flaw in the GSniper System, however and you have to understand how the system works, in order to realize it.

The Premise

First, we need to take a quick look at the premise of Google Sniper, which is what makes it so attractive to many: This system promises to teach you how to quickly create small websites and monetize them. What sets it apart from other systems is that it teaches you how to get traffic to your websites for free, without having to build backlinks or write articles.

This is what sets GSniper apart from all the rest: The idea that you can get your website ranked on the first page of Google without building any backlinks to it!

Is that really possible?

The short answer is: Yes, that is really possible.

The Flaw

So, where’s the flaw? The big problem in Google Sniper is how it teaches you to pick a product and one of the tips it gives you on picking a keyword to target.

First, the product selection: The only advice given in GSniper is that you should go to ClickBank (the most popular affiliate network for electronic products) and pick a product that is doing very well. This makes some sense, since if a product is doing well, you know that it’s sales-page is converting visitors into buyers and that it’s a product addressing a real demand.

However, the more popular a product, the more competition there is for it. With the most popular products, you will be up against an army of other Internet marketers trying to sell it.

Combine this with one of the keyword research tips and it spells catastrophy: The tip is to simply pick the product name as your keyword (or perhaps the product name plus “info” or “review” or something along those lines).

Let me make this very clear: If you pick a popular (high gravity) ClickBank product and try to rank for the product name with a Sniper Site, you will be disappointed. There are very savvy marketers shooting for those keywords and without a very strong link-building system, your mini-site won’t ever show up on the first page of the search results.

Conclusion

I’m not saying that Google Sniper doesn’t work. It does and it is a valid and very interesting system. But it relies on you finding a keyword that a sniper site can has a chance at ranking for. To find such keywords, you will have to do some research, because popular product names just aren’t suited at all.

Overall, GSniper is very well put together and I can recommend it. It’s just that one little element that I fear will lead to some disappointments, especially if people new to online marketing follow it to the word.

Related Google Tips Articles

Internet Marketing Services Gives Inside Information to Rank High on Google for FREE

admin    Google Optimization     FREE, Gives, Google, High, Information, Inside, internet, Marketing, Rank, Services

Internet Marketing Services Gives Inside Information to Rank High on Google for FREE

Internet marketing services has many elements consisting of over 100 points to be judged on against other websites on the internet to reach top 10 on google. Some points are more important than others and for the purpose of this information, I will zoom in on the most important.

Can anyone reach top 10 on google with some logical work applied via internet marketing services principles to the important aspects? Yes. Can this happen overnight? Yes. Does it usually happen overnight? No and Yes.

New websites are generally in what is commonly known as Google’s sandbox which when viewed by Google’s toolbar, states the website ‘has not been ranked by google yet’. Don’t assume when you see this that this is a new website as websites which are banned by Google also read this way.

Alot of websites when new, without the proper attention given or work done, experience the sandbox effect for a long time and could even be for as long as a year or more. However, with good quality optimization as part of the internet marketing services planning for a Website and a tiny bit of work, this can be overcome.

Due to the popularity, at this writing, a warning should be given to website owners who have websites made up of only flash and no content except as showing within the flash as Googlebot, Google’s spider cannot read your website. Use flash sparingly to help Google and be able to compete in the internet world.

The first thing necessary to all websites both during it’s creation and before marketing it, is to choose the right keywords. The right keywords first of all describe exactly what the website consists of in content.

The keywords are most easily selected by using research and a must in your internet marketing plans. Using either WordTracker and/or the Google tool for such, enter in the shortest word or two words that describe the website. To get top 10 on Google, it is much easier to choose keywords that are long tail meaning more than one word.

A long tail keyword is a string of words that describe the website and has visitor traffic monthly. It is much harder to have one single word as your main or only target keyword because generally the competition is so great you may never reach top 10 in google. Instead choose 3 to 9 long tailed keywords as your targets.

I have found with testing and trials that longtailed keywords that have a string of more than 3 or 4 words are also harder to use as the search engines will read them in various ways and not necessarily the way you want them to within your internet marketing services.

In selecting keywords, competition and traffic besides relationship to the website content are major issues. If you choose a keyword with 500,000 monthly traffic, you can assume the competition is generally great and also harder to obtain top 10 Google Ranking.

First obtain a selection of keywords with their monthly traffic generally from about 5,000 visitors monthly up to 30,000 monthly. When you choose keywords, you want to have various traffic amounts as it is, as a rule of thumb, easier to take over top 10 on Google with the lesser traffic keywords but you also want a couple with a bit higher traffic so you can start building them for the future.

Researching competition is done by going to the google search and enter in the following information; Pages: “keyword” The number shown on top is the number of websites actually optimized for this keyword. When this number is smaller than the monthly traffic, you have located a keyword that is easy to reach top 10 on Google with. You want to know exactly how many websites are actually optimized specifically for your keyword. These are your direct competitors. The top website for this keyword, however, will be located by just entering in the keyword in the google search in the normal way.

Once you have your keyword list, place them in the order of importance to you giving the first keyword position to the easiest keyword to reach top 10 on google for. Do that for each one and work with them in this order.

First make your meta tags which is the information that search engines display about your website on the internet and also the words the search engine spider will use as part of your keywords plus count them as most important to you.

Your meta tags have character limitations because search engines have a limited amount of characters they can display about your site. You can exceed these characters but they will not show when visitors search for your site. At this time the maximum characters for titles are 60 characters, descriptions are 150 characters, and keywords are 874 characters.

When creating your meta tags, the first word for your title, description and actually even the content on your front page needs to be your #1 keyword from your list. It is easiest to work on one keyword at a time to ensure it is shown enough times and in the right places.

Once meta tags have a keyword, then the content on the page needs to have the keyword assume strategic placements. It is a good practice to have a keyword appear minimally once in every paragraph due to density needs for competition. A paragraph should be 3 or 4 sentences in length.

Computing density is a simple process, however, there are websites on the internet which offer a free tool for your computations. You only enter the URL for the website and the necessary keywords. The computing website will give you the density for that keyword. This is an invaluable tool to use for competition purposes within your internet marketing services research.

Should you choose to compute your own density for your website, it is fairly simple but time consuming. You would count all the words on your website viewable by a search engine spider which includes your meta tags, your anchor tags and your image alt tags. Densities are expressed in percentages so that if a keyword is shown 2 times per every 100 total words, the density is then 2%.

To compete with the website that appears as the top website in the natural placement of websites on search engines, you need to have a greater keyword density than your competition. A word of caution. If your keyword appears too many times, a search engine spider may also view this as spamming the search engine and you could become banned or penalized for doing so.

When writing meta tags, try to use only your target keywords in these as search engines cannot differentiate between your actual keyword and the un-necessary words such as; the, in, as, if, at, or, that, there, etc. You really don’t want the search engines to view the word ‘the’ as a keyword for your site and they do so. Writing for a search engine spider is not the same as writing for visitors. If you want alot of visitors and top 10 on Google, you learn to write more for the search engine mechanical spiders.

Once your first keyword has it’s placements on your site, it becomes easier to place your second keyword. If it is possible to do so, place your second keyword exactly right after the first keyword and try to do this without adding more content but tweaking the content sentence structure presentation. Complete all your keyword placements in this manner.

You also need anchor tags with a few of your keywords in them. It is best to take the top two or three of your keywords for this and concentrate on them. Anchor tags are words that are clickable on your website to another page on your website or another website. Since it is easiest to control a page on your website, it is easiest to create a clickable link using your top keyword to a page that you create for this. Your optimization principles control your internet marketing services strategies.

When creating another page, it helps if you can name the page the same as the keyword. Then optimize that page as you have done for your index/home page for this keyword and the top few keywords most important to you. There are many websites which function based on softwares. By creating a basic HTML page which is not a part of the software and creating a hyperlink to it from your front page, you can actually leverage your density for this keyword and importance even though your software stops you from doing so. Make sure you market this exact page with it’s own meta tags to obtain some quality backlinks for it.

Once you have done the above, you use your meta tags as the basis for marketing and submit your site to a few high ranking link directories and to the free services available on the internet for search engine submissions. Your website will be removed from the sandbox with these principles and you will be top 10 on Google for your website. You need more backlinks to be top 10 on Google for your keywords but that will come with visitor traffic and backlinks but your basics are now done to reach those positions. See you at the top 10 on Google.

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5 Important Trick to Optimizing Web Site or Blog

admin    Google Optimization     Blog, Important, Optimizing, Site, Trick

5 Important Trick to Optimizing Web Site or Blog

It’s the SEO help for you (SEO Solution). Search engine optimization (SEO) is an important trick so that our website or blog will be indexed and placed at early sequence in search engine’s list like Google and Yahoo. However, it is important to know that indexing process by search engine is not just in a short time, but occasionally in a quite long time, in several days or even many weeks. SEO (search engine optimization) is an imperative requirement for popular websites or blogs. When our website or blog is placed in early sequence of search engine’s list, hence more and more people easy to find our website or blog. It is influenced by a lot of factors such as:

Keywords included in website or blog as both tag of articles and meta tag (for HTML code of website or blog). If keywords used is less appropriate with whole words of article contents, hence it will arise a matter for search engine in finding our article, even our website or blog would be thrown out of search engine index. Organize that election of keywords according to both title of articles and the most words in our article.
The number of visitors. More and more visitor in our website would make greater opportunity of website or blog for taken in early sequence in the list of search engine. It is often mentioned as traffic influencing page rank for search engine.
The number of articles. Some of search engines or blog directories attach string to a minimum number of both title and words in our article filled in website. For increasing of the number of articles, it’s preferred uploading articles continuously to posting a lot of articles spontaneously. Search Engine will more often ping our article if the posting is always done routinely.
Quality of articles. The high quality article often adsorb many traffic. For measuring a high quality article, we could exploit high value keywords with software provided by www.nichebotclassic.com. We can have a look the value of keywords there and how many people searching search engine for the keywords.
The number of incoming link or back link. Link is connection in form of letter, word, or picture in our web to access others. Exit link can be made while posting for recommending visitor to visit other webs referenced. Link placed in sidebar generally represents our favorite web and what most often we use to various need like source of inspiration and knowledge, source which we lionize. More and more links could amplify opportunity for early sequence in search engine’s list. The number of Link in other website for recommending to go into our web site or blog will improve potency of presences of visitor and increasing page rank of our website or blog. As trick of search engine optimization of website or blog for first sequence index of search engine, hence web master or blogger requires to do these (trick seo blog):

Insert representative tags pursuant to article title and the most words in article. If we have owned articles in enough number (more than five), hence insert the code
such this (open this link).
Submit your website to Google (URL: www.adurl.google.com) * Submit to Yahoo (URL: www.siteexplorer.yahoo.com/submit).
Go to Googlewebmasterstool (URL: www.google/webmasters/tools) and do “Sign in” * Write your website or blog (ex: www.annethforblog.blogspot.com).
Click “Add site”, and click the link “Verify your site” in box in “Overview” * Chose verification method “add a meta tag”
Copy the code emerge in: blogis code is ………. then click right of mouse, copy
Go into the Accunt blogger, Layout or arrange the situation, Edit the HTML then Paste it after the tag and before ( this tag is placed at the top of code of HTML of blog).
Click “Save Templete”, and then back to Google webmasters tools. * Do SITE MAP Optimizing bellow:
Select “Choose Addsitemap” and select “add general sitemap” at choice “Choose type”. Type ” rss.xml or atom.xml” at box “My site URL is…..”
Click “Add General web sitemap” and wait in about 2 hours for google process.

Those step is a trik for optimizing blog or optimizing website. We often mention it as seo blog or seo website. This trick focuss on both optimizing content and articles. All of meta tag, site map, article tag and quality content is needed. Posted by Anneth_Forblog at 6:48 PM 0 comments Links to this post Labels: trick search engine optimization, trick seo, trick seo blog, trick seo website

Google Sniper-Look Online Bucks Sniper Study – Unexpected Methods Written So That You Buyers

admin    Google Optimization     Bucks, Buyers, Google, Methods, Online, Sniper, SniperLook, study, Unexpected, Written

Google Sniper-Look Online Bucks Sniper Study – Unexpected Methods Written So That You Buyers

google sniper-Look online Bucks Sniper Study – Unexpected Methods Written so that you Buyers

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Informed Five – Managing Report and Online 2.0 Online businesses
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The Google Duplicate Content Penalty: the Truth

admin    Google Optimization     Content, Duplicate, Google, Penalty, Truth

The Google Duplicate Content Penalty: the Truth

The truth of the Google duplicate content penalty is quite simply that there is none! If that confuses you, then you have been reading too many misinformed forums or blogs where people get stuck on some popular term that they have no idea what it means, and then profess to be experts.

The only experts on the Google duplicate content penalty, and the only people who are qualified to define it, are Google, and in Google’s own words “There is no such thing as a duplicate content penalty”. This comes directly from Google’s Webmaster Central Blog.

That should be the end of this article, at precisely 96 words excluding title as I define my word count. But it is not. Why? Because even though this blog is operated by Google, and even thought much the same has been stated by Matt Cutts, Google’s main software engineer, and other Google experts, people still argue and complain about the Google ‘duplicate content penalty’.

So here is the truth: you might ask who am I to know the truth, but I read all the Google blogs and their official statements, and in applying what I learn I achieve excellent results for my web pages on Google search engine listings: and those of Yahoo, MSN and Bing. So I am coming from a sound base that my results can prove.

As a professional article writer whose customers trust to get them the best results from the articles I write, I have to be very aware of the policies and the way the algorithms work of each of the major search engines, and so I am qualified as anybody to comment on myths such as this.

The Truth of the Google Duplicate Content Penalty

There is no duplicate content penalty. Google’s major search engine function is to offer a customer the best possible results for a search, based upon the search term (keywords) that the customer has used in the Google search box.

Google’s customers are not:

1. You, who use it to get your web pages listed.

2. Adwords advertisers that use Adwords to advertise their products.

3. Corporations or individuals that use it to have their web pages listed.

4. Internet marketers who recommend others to use Google for advertising or searching.

Google’s customers are those are seeking information, whether that is to solve a problem, where to purchase a product at the cheapest price, find a sports result or to get directions to a specific location. Everybody that uses Google uses a search term to find some information that they need. That search term is what you and I refer to as a keyword.

If Google detects several web pages offering exactly the same content, its algorithms will select that which best offers the information required and list that. It might also list one or two other pages offering exactly the same content if there are good reasons for it doing so (e.g. more links to other relevant websites, more other relevant pages on the domain, and so on).

So, not all duplicate content pages will be refused a listing. If these duplicates are articles, then the algorithms that the spiders carry on their backs will take the links from these articles into consideration, the authority of the directory on which it is published, and other factors, before deciding which should be listed. It is wrong to believe that this decision has a chronological factor, but, if you include a link in your article Resource section to your web page that contains the same article, then your page is liable to be listed above the others, partially because of a greater number of links back to it from the other copies, and partially because your entire site is liable to be more relevant than these others to information being sought by Google’s customer.

This is not because yours was created first, but because it better meets Google’s criterion for authoritative back-links. However, if the rest of your website is not equally authoritative, your page might be listed behind another with the same content or even not listed at all.

All of this is designed by Google so that its customer is offered the most relevant range of results to the keywords they used. That is what Google is for, and is its ultimate objective. Google will not penalize any individual or any website for publishing what you refer to as ‘duplicate content’, and it will take your version into consideration for publication just as any other version.

What counts in the long run is which version Google’s algorithms believe to be most likely to offer the best possible information to the person seeking it, and if that means not publishing a whole host of duplicate information, then that is only fair, isn’t it? If you used Google to find some information, you wouldn’t want to find page after page saying exactly the same thing, would you?

No, and neither does Google. A Google listing comes from its indexing of billions of web pages that contain the keywords used by the searcher: both in relation to the entire phrase and to the individual words used in the search term. If you want your copy to be different, make some minor changes and perhaps change the form of the keywords, but most importantly, change the title and the introductory paragraph to which the crawlers will take special notice.

You then have a better chance of your version being listed along with some of the others, but remember: the next time you use the term ‘duplicate content’ you are using a term that does not exist in Google’s vocabulary for any reason than to deny its existence. The Google Duplicate Content Penalty does not exist: the truth!

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Colorado Search Engine Optimization Methods

admin    Google Optimization     Colorado, Engine, Methods, Optimization, Search

Colorado Search Engine Optimization Methods

When using the major search engines you can run a search and the results will come up in similar orders on many of them. So the question is, “How a website owner get their website to the top of the list?” That is where Search Engine Optimization, or SEO comes in. Optimizing a website involves many of the same techniques, whether the aim is to optimize for Google, Yahoo, or Bing. There is a general list of things that you should do for any kind of search engine optimization and also a list of things that should not be done.

Website optimization starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content. General content may be more friendly to beginners, but in the search optimization arena, content is what is going to keep readers coming back and webmasters linking to the page. Many search engines use link counters to rank sites. If enough people like and value the site, they will link to it from their own site as an example of expert help for visitors seeking more detailed information than they can provide, or are willing to provide. Often, general-interest sites will link to expert sites, thereby also driving their own traffic up as the initial portal to those expert sites and improving their own rankings in the optimization listings. The quality of the sites linked is also a major factor in the rankings, as quality sites such as Microsoft and Google are going to be more effective “heavy hitters” than a link to Bob\’s House of Website Optimizing.

When the content is being created, keywords are the “anchors” that search engines hook onto, but just filling your content with keywords risks being dismissed as a spam site, as many spammers merely fill a page with keywords, hoping to hook anyone searching for anything. These kind of pages are usually removed quickly, but they exist nonetheless. Specific keywords are the key–instead of Search Engine, use Search Engine Optimization for Google, or combinations of the key words or phrases. Optimization for Search Engines in one area, then Optimizing for higher Search Engine rankings in another increases the chances of an engine ranking your website content a little higher than it may have otherwise.

The guidelines for content also go for Meta tags such as the title. Title is very important, as it is one of the bigger spots for an engine to catch, as well as the hook that draws a surfer in once the rankings have been displayed. A recommended length is 50-80 characters (including spaces), with keywords located near the beginning in case the window is resized on the screen. A good example would be “Search Engine Optimization tips and tricks for Google”, instead of “How to do important SEO for websites.”

Search Engine Optimization–what to avoid: Don\’t use huge strings of keywords without relevant content–you may be labeled as a spammer and blacklisted off the engine(s) you\’re trying to climb. Stay away from pop-ups, excessive load times (by keeping the page clean and using fast hosting servers), and lots of flash animation, as this takes time to load and also detracts from the readability of the site.

More specific information can be found by clicking this link: Colorado Search Engine Optimization into any major search engine like Google or Yahoo and following the links. Good luck!