Kissing Google on the Lips: 10 On-Site SEO Friendly Website Tips that Google Loves

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Kissing Google on the Lips: 10 On-Site SEO Friendly Website Tips that Google Loves

As the Search Engine Marketing Specialist for a Boston SEO organization I know the importance of online marketing. Setting up an SEO friendly website is a great way to increase your overall keyword rank and ability to be indexed by the search engines for a variety of related keyword iterations. This however is much like a relationship and it’s a constant struggle to continually keep Google happy, but with hard work comes the greatest rewards. I’ve outline 15 tips to use when optimizing your website for Google.

Title Tag:
Add unique and keyword rich title tags to each page of your website. Remember that each page should have it’s own unique title tag. Keep most important keyword at the front of the title tag. Do keyword research using the Google Keyword Tool and find keyword iterations you have the ability to rank well for. Keep your title tag to a maximum of 65-70 characters. In terms of SEO, this is a very important component.

Description Tag:
Description tags are just like title tags, the only difference is the amount of characters you can use and the relevancy that is placed on the tag. Description tags are a little less relevant that title tags. Keep your description tag to a max of about 160 characters.

Internal Link Building:
It’s important to add internal links to your site. If you want to increase relevancy to a particular page, hyperlink the keywords you want to use to the following page. You can essentially increase page rank for certain pages internally.

H1-H6 Tags:
H1-H6 tags usually consist of the headers for your site. Make sure you include keywords that are relevant to the pages you are providing on your website. As the search engine reads the page, emphasis will be place on these tags and your webpage may be more preferably indexed.

Alt Tags:
Remember, Google cannot index images unless of course your have the proper “alt=” tag. It’s beneficial to keyword rich content to your images, but make sure you are not overloading the tag or you may be flagged.

Sitemap:
Creating an XML sitemap is the best way to increase your likelihood of being indexed for new webpages. In essence, the sitemap assists with the search engines ability to quickly update your search results and the indexed pages of your site.

301 Redirect:
Make sure that both URL types (“www.” and “http://”) point to the same location. If you do not establish a 301 redirect then the search engines will think each URL is a separate location and any off-site links you build to your site will lose link juice.

Content/Keyword Density:
Make sure that the content you add to your website is relevant to the information on your site. Keywords should be throughout the content so that search engines are able to place emphasis on particular keywords.

Blog:
It’s important to create a blog for your site. Think of each blog post as an individual landing page for your site. You can index very well for blog posts because your blog is being constantly updated. The search engines will visit your site more frequently when you update your blog, because they have new fresh content to index.

Create RSS Feed:
This step ties in great with your blog. An RSS Feed allows the viewers of your blog to get automatic updates whenever you add a new blog post to your site. If you update your blog frequently your RSS feed with be updated. This will help you maintain your viewership and overall links to your site.

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