Google SEO and PageRank – All Links Aren’t Created Equal

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Google SEO and PageRank – All Links Aren’t Created Equal

With Google’s increased popularity and gain in Organic Search market share, it is increasingly more important for web site owners to become better familiarized with the way Google works and how they gauge certain elements to determine a website’s ranking. In the initial Google PageRank patent submission, there was a heavy emphasis on links; this has since changed drastically from the initial PageRank algorithm. Many expert Google SEO professionals have concluded that it no longer is useful to create links to a site, if that link doesn’t have a title related to the destination site. Let us explain further.

Initially, the web was a web of links tying everything together. With this quickly came Black Hat SEO practices that took advantage of certain sites and their easily fooled submission pages to create mass link campaigns that created duplicate links on different web sites. Initially a web site gauged by the original Google PageRank algorithm, would have ranked a page very highly.

It is estimated that Google now calculates the following about every link back to a site:

1. Originating website topic – refers to a link that for example, links to your site about computers, but originates on a completely unrelated website whose topic is about cooking.

2. Originating website link title content – refers to the general topic of the originating site in relationship to the site where the link is pointing. Again, keeping links to your site, in similar topic sites is very important.

3. Originating website ranking – the originating PageRank must be higher that the receiving website in order to maximize the value of the link.

4. Originating website status – refers to whether or not the site were the link originates has been tagged as black-hat or otherwise penalized for pursuing non-standard methods by Google.

If you create lots of links from bad sites to your web site, it will actually cause a devaluation of your website rankings. Do NOT be fooled by companies who claim to provide high PR links for pennies, the truth is, that by everyone’s estimation in the SEO arena, Google has already or is building a provision in their PageRank to account for this type of practices.

Keep your links clean, from clean sources, and you will get great results.

This guide should give you a good starting point to help with your Google SEO efforts. Keep an eye of the next guide, which will help expand on the topic of Search Engine Optimization.

Take a look at our site which contains detailed information on Google SEO topics to help you get your site’s ranking in the top 10 Google Search Engine Results.

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