Google Has Declared War On Affiliate Marketing

admin    Google Optimization     Affiliate, Declared, Google, Marketing

Google Has Declared War On Affiliate Marketing

And they did it in a most unassuming manner.

Google has not formally announced its big news, but it now plans to offer to split commissions with Publishers making affiliates obsolete.

Why would publishers continue the additional work required when dealing with 1000 affiliates who are themselves promoting the publisher’s products on GOOGLE – when they can get one giant affiliate like GOOGLE instead?

And once again the rich get richer and the poor affiliates scratching out a living down here in the trenches will be left scrambling for the crumbs.

We are quite used to scrambling and jumping over each other to get the few crumbs that fall from the table of the big dogs – but now the situation will become much, much worse.

The program is called Conversion Optimizing. It is a pay-per-action model. GOOGLE is using all of the behavioral data they have collected on the web surfing population to target people based on their previous surfing habits.

It is also a cost-per-action model. If you tell GOOGLE, I will give you $ .50 per opt-in, they will target those most likely to want your product or service and shower them with your offers wherever they go online.

With each of the above models you must have 50 sales/opt-ins within a 3 day period before you can turn on Conversion Optimizing. And it can be turned on right in your Adwords acount.

The worse part is that using this affiliate-genocide plan the publisher can offer GOOGLE YOUR affiliate commission and get more guaranteed sales/optins on a regular basis. And since there is no love lost between publishers and affiliates – why wouldn’t they?

It works like this:

If you (the advertiser) specify a relatively low target Cost-Per-Conversion, the tool will place conservative bids on only those keywords that Google thinks are a sure-thing in terms of their probability to convert for you – the result will likely be cheaper conversions, yet fewer of them – essentially, it will only go after the “low hanging fruit”.

Conversely by specifying a relatively higher target Cost-Per-Conversion, the Conversion Optimizer will have the ability to bid more aggressively, and will compete for higher ad positions on a broader keyword terms, likely resulting in a greater number of conversions, but at a higher cost.

However, new keyword management and keyword analytics solutions can help fundamentally alter this Cost-Per-Conversion vs. Volume of Conversion trade-off – by focusing on relevancy and Quality Score, advertisers can potentially realize both more conversions at lower costs.

In order to be eligible to use Google Conversion Optimizer, you must be using Google Conversion Tracking, and you must have accrued a minimum of 30 conversions in the last month so that Google can use that conversion history to help optimize your bids.

As you can see, this is an excellent idea – for everyone except the affiliate.

Things are about to get really, really rough if you have been relying on affiliate marketing as your sole source of income. The bottom line is that you must have a product or you are out of business.

Learn Seattle Search Engine Optimization

admin    Google Optimization     Engine, Learn, Optimization, Search, Seattle

Learn Seattle Search Engine Optimization

When do you plan on declaring financial bankruptcy? Now listen to me for a secbut maybe you end up noticing a sale here and there, but nothing is consistent like it used to be. In order for you to even think about resting easier at night while sleeping in Seattle, search engine optimization needs to be your leverage point in your business. Nothing is as fast and cost effective as building a Seattle search engine optimization campaign today.

Fast fact: More than 70% of people searching for local businesses in Seattle use Google or Yahoo instead of the Yellow Pages anymore. You are cheating yourself by not showing up in the number one page of Google or Yahoo! Just about every other person I know doesn’t bother to go past the first page of Google. There is a Seattle search engine optimization company that can give you a free 30 minute consultation. What do you have to lose, right?

Say for example you wanted to find a new dry cleaner because your last one went out of business (they never got on board with this local Seattle search engine optimization thing). Now for test: Is it easier to google “dry cleaners seattle” or take five minutes looking it up, flipping through pages and trying to find someone half way decent?

A local small business that creates a Seattle search engine optimization campaign can create a windfall of sales virtually overnight with the right services from the right company. A Seattle SEO company can actually help develop a campaign that will rank well for your local business. A Seattle search engine optimization can save you time, money and a lot of heartache. Click here to get a free 30 minute no strings attached risk free marketing consultation.

Please do note that a local Seattle search engine company can help you show up higher in the search engines through careful planning and methodology. One of the first steps a local Seattle search engine optimization marketing firm should help you with (and in fact complete for you) is a strong keyword analysis and current snap shot of all your search engine marketing efforts. A Seattle SEO company should have a blog that talks about Internet marketing and other related news to the industry. This will help show they actually do know what they are talking about. There is no ‘faking it.’

People begin searches on the Internet for one reason only. People use the search engines to find answers to their questions or discover solutions to their problems. And hopefully your widget can do just that.

For example, if you were a dermatologist with a private practice down in the U-District, wouldn’t you want to be number one for “dermatologist Seattle”? Or better yet, wouldn’t you like to be the only one that shows up on that keyword phrase when searched for? Find out how a Seattle search engine optimization company can help increase your customer base by getting you the incredibly exposure your business currently lacks. Click this link to discover how to get a free 30 minute consultation now.

Here’s the secret to gaining trust, ranking and authority in Google while wiping out your competition at the same time. Links, content, and distributing a whole heck a lot of it. A Seattle search engine optimization business should easily be able to accommodate all of these tasks. Some people believe they have to do it all, but you can get a free phone consultation by this Seattle search engine marketing company.

A local Seattle search engine optimization company can help you achieve your objectives. They can save you time and frustration. Search engine optimization in Seattle will get your business more visibility and exposure for a lower cost per month than using print media or even the radio. You can erase the competition easily off the face of Google, be the only one listed and skyrocket your sales through the stratosphere. Tired of losing? Get your free 30 minute consultation with a Seattle search engine optimization company that can show you how to save dollars and time by clicking here.

Using Google Keyword Tool for Search Term Research

admin    Google Optimization     Google, Keyword, Research, Search, Term, Tool, Using

Using Google Keyword Tool for Search Term Research

In this tutorial I will explain how to make use of a keyword search service designed by Google to improve your website reach. At first, Google made the key phrase research tool exclusive to Google AdWords customers only, nevertheless now you can easily also access the external version of the program and take advantage of it as a gift. It is a wonderful resource for any individual who wants to generate a massive listing of search terms to build niche domains.

How to locate the Google Keyword Utility

Let’s get started by finding the Google Key phrase software. It’s easy to find the service simply by executing a search on Google.com and entering in “Google keyword program.” You will notice the Google link appear in the search results—usually, this will be the initial listed hyperlink.

You may access that link (adwords.google.com/select/KeywordToolExternal). This is the referenced tool that you need to select. Go ahead and click on that hyperlink.

Leverage Google Search phrase Application to crank out Keywords

Now that you’ve gotten to the website, let us start. There are a couple of techniques that may create search term ideas. First, simply enter the principal key phrase into the entry box. Press enter. Next, Google will supply you a number of similar keywords. Conversely, you may utilize Google Key phrase Application to research by domains content.

Enter a word or expression to yield more search phrases in Google Key phrase Program

1. Input a search term into the entry box
2. Verify capture characters
3. Click on Get Search phrase Ideas
4. Review keywords
5. Access link “Download all Keywords”
6. Save keyword phrases in csv (for Excel)

Why don’t we proceed by keying in a search phrase into the entry box. Go ahead and type a search term of your choosing into the keyword and key phrase query. After that, you must validate the capture characters. When you have entered in the capture characters, go ahead and click Get Keyword and key phrase Ideas.

After you click Get Keyword and key phrase Ideas, you will be provided a large list of key terms that associate with the initial keyword and key phrase entry. After you have typed the search term of your choice, you will be directed to the list of relevant key terms. The 1st column that appears is the Advertiser Competition. This particularly identifies the number of ads that are placed by Google.com and Google’s content network in the AdWords advertising . In other words, this is not the number of competing websites as natural search results would provide. Instead, this is the quantity of promoters who are paying for Google to run ads by means of Google AdWords.

Next, you will find a list of local search results, or the Local Search Volume for the previous month, including the Global Monthly Search Volume. Local Search Volume represents how many Google users have searched for that search term inside of your country or state in the past month. Also, Global Monthly Search Volumedepicts the global search engine results for the particular search phrase. Google has also classified some of the key words, so there will be a whole list of extra keywords and phrases to consider. These extra search terms may very well be likely related to the original search term.

At the bottom part of the page results, you will notice a link called, “Download all keywords and phrases.” You can download the key words in a text format, .csv for Excel, or just .cvs. The typical download is the .csv for Excel. Click on the link to commence downloading.

After you have completed the successful download, you can open it. Let us evaluate what info must be provided. You could change the visual appeal to make it more readable. Do so by expanding the columns. You can confirm that you’ve exported the key terms into a understandable format that happens to be organizable. The primary Key phrases, Advertiser Competition, Local Search Volume, and the Global Monthly Search Volume are all listed alternatives. The primary reason for saving the key terms into an Excel sheet is that unless you are a Google AdWords user, there is no way for you to easily otherwise save these search results. The recommended way to continually access this data is to save it into an Excel file and save it on your computer system for effortless access afterward.

Use the Website Content function to access extra search terms in Google Keyword and key phrase Tool

1. Head to Google.com
2. Enter in a keyword and key phrase
3. Pick from the list of online pages
4. Copy the Url link location
5. Paste it into Google Key phrase Service
6. Locate the export link
7. Export using .csv (for Excel)
8. Save the file

There is a 2nd technique to extrapolate useful search term facts. This can be alternatively performed utilizing the web page content feature. To find practical sites, just type keywords into Google.com and pick between the resulting websites. The shown web sites are in particular useful due to the fact they have the correct keywords and phrases and thus show up on the Google.com search engine results. Often times, you will discover the Wikipedia post will be one of the first sites to show up. This is frequently a good reference to find keywords. Go ahead and copy the Wikipedia url location, and paste it into the Google Key phrase Program.

Subsequently, the Google Key phrase Software will process the keywords from the link location. Each of the search terms that are listed are really the same search terms used for the website URL that you have chosen. You will be presented with a large list of available search terms. Google will then try to portion the search phrases into a number of categories.

Combining both keyword databases in Excel:

You can easily export the search terms into Microsoft Excel. Find the Export link and export using the .csv (for Excel) option.

After downloading the file, you can easily open it. See that this Excel sheet provides an additional column entitled, Common Terms. These are the categories that Google utilized to generate the keyword phrases and the categories utilized to arrange your search phrases. For now, you can ignore the first category—merely select the appropriate data you need. Go ahead and copy the data. Go back to the first keyword and key phrase list that was generated earlier and paste the copied information into the Excel file. Save the file.

Now that a massive list of search phrases has been created, you can save and continue to use this Excel file. Keep it on your computer for future reference. Continue to reference this search term list each time you need it. Now, you can filter the key words, get rid of the ones you do not need, or move or prioritize the keywords. You will have all the keyword phrases you need to drive alot more site to your domains.
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Related Google Search Articles

3 Free Search Engine Optimization Tips

admin    Google Optimization     Engine, FREE, Optimization, Search, Tips

3 Free Search Engine Optimization Tips

There are many free search engine optimization tips out there that can help you to organically rank higher on Google for any given piece of content. I’ve laid out three of my favorite ones below.

Backlinking

This is very important if you want to have any of your content rank high on search engines like google, and it applies to any piece of content, an article, a video, a blog post, Squidoo lens or hubpage. Backlinking is when you provide a link to a certain piece of content so that you can continue to funnel people through your content. For example, if you have an article that you wrone on ezine articles and you want that article to rank higher on the search engines you need to have backlink other content to that article so that it has more inbound links. If you create a video about a piece of the article you can link that video to the main article, and if you have another article that is similar to the article you want to rank then you link the smaller article to the main article. This creates inbound links to your main article which gives it the appearance of more importance according to Google.

Focus On Your Keywords

Free search engine optimization tip number two is to focus on your keywords but you want to be careful about step. You definitely want your keyword to be in the first few words of your title and the closer to the front the better, start your article with your keyword(s) in the first sentence and you want to sprinkle it in your content where it makes sense. If you put your keyword too many times in your content Google will penalize you for it and it won’t rank high on the search engines. You also want to finish your content with your keyword as well because Google looks at content and reads it from left to right, so seeing your keyword(s) in the beginning of the title, first sentence in your content, and the last sentence in your content helps you rank higher on Google.

Do Your Research

The third and final free search engine optimization tip has to do with the second one. You want to make sure you’re doing your research on these keywords, make sure that they’re not overly saturated and you can easily rank with them. A good indication of whether or not a keyword is too saturated is by simply doing a Google search, look up the word and if it has over 100,000 hits it’s going to be a little difficult to take over that keyword. Also make sure that when you look up your keyword you look it up without quotation marks and with them, when you add quotation marks to a word, “home business” for example, the search engine only looks for those two words grouped together.

If you start using these free search engine optimization techniques you’ll start generating an abundance of leads based on your high organic rank in the search engines.

Googles Amit Singhal talks about search engines dreams are made of

admin    Google Optimization     About, Amit, dreams, Engines, Googles, made, Search, Singhal, talks

Googles Amit Singhal talks about search engines dreams are made of

Is Googles algorithms electric sleep? For a little insight into what makes a search engine, which has become a verb noted recently participated in a talk by Amit Singhal, one of the chief engineers. Amit is part of a team responsible for tweaking and improving the ranking algorithms of Google and 20 years of experience when it comes to sorting through the data, including the allocation of time to even tens of years spent in academia and on the ball in Mountain View. , What did he tell us the main focus of his aspirations when he started in 1990, but the way that Google will take action to meet each of these goals is fun and interesting things(or as we call it here, meat ). So do not put on your eyeglass reading and join us past the break.Google Fellow Amit Singhal discusses the evolution of search

Two major challenges of information retrieval, says Amit, are the size and delays. In particular, this means how much data is available instantly, on the one hand, and how long it takes you to collect it, on the other. An unusual example he gave them was to imagine sitting by the fire with his grandfather. You may not have the full works of Shakespeare at your fingertips, but the delay to order, what information you are looking for is practically non-existent(depending on your gramps is enough). On the other hand, imagine yourself in the library or legal engineering needs a vague reference, and will face the opposite problem, where information is abundant, but so is the time taken to acquire it.
Google and the development of the Internet have jointly taken the sting from both of these issues, but can and is done. Googles goal is to create a All Information generally is possible, and where data are not only hanging on the web looking for a polite, said Amit Google create it. That is why we have Google Maps, Google Earth, and even Google Books. Well, its feelgood official version of why we have them those Googlers have a captivating way of making everything seem so rosy and wonderful, that even if they are right, we are suspicious. Anyway, Amit dreams are aimed at further opportunities, and we listed them below in ascending order of difficulty.

1 Search beyond text. Amit points out that while Google is crawling around and cracked a challenge to find well-known in the form of letters, words and passages, there is still a lot more information out there that does not come packaged in the form of text. Google Video search options, was initiated in order to take into account that, although initially the algorithm was quite stupid. Image search, for example, still rely on the finding in the vicinity of the text whether in the subtitles, headings, etc. and match the users search query. Today, colors, shapes and other optical searches covered by Amit get something described as a(still basic) form of computer vision algorithms.
2 Search beyond language. is a kind of obvious, but not the whole world speaks and writes in English. Google can sort your search results in that language, for example, we received the results of slaughter ratatouille recipes that were not written in French, and of course, if Google Translate for the chance to interpret the contents of the other results.
3 Search that knows me. Creating a search requires appropriate tailoring, which makes filtering Google results at national level first, and now seeks to expand its relatively new feature of social search. Provided you can be bothered to log on and link your Twitter account to your Google ID, the results get settled with commentary from the people to keep. Ergo, if you are looking for advice on a specific problem, friends can jump without you even talk to him. Good luck!
4 Search now. Real time search is something Google was introduced in December last year and this is simply a bunch of gathering information from Twitter, Facebook, MySpace, blog feeds, news sites and index the results with Caffeine . The results, according to Amit, is that Google is considerably shortens the time between the article was published and that you are able to access it. He cited an example of the new search up-to-the-minute earthquake, identification within 90 seconds it happens, and the relevant agency, the U.S. took 12 minutes to update your website with the news. Signal to noise ratio problem still a problem of this nascent innovation, but does not give Amit and notes there is a reason why nobody else can offer a comparable search: Since it is difficult. Its crazy hard!
5 Search, which understands the meaning. is where it gets more difficult, because the computers still do not have any real understanding of what they are doing. Keep the data at one end, some results of the resignation of others, but the machine is not even smarter about what she had done. Amit threw for example, the word change, which depending on what data you want to find may mean that you want to change, modify, convert, exchange, modify, install, or replace something, all of which are nuances of expression that Google understands. But what is most impressive is the fact that monkeys are not required to input data to punch in all the connotations of the word variable in Googlebrain the contexts of meaning is almost entirely developed on the basis of algorithms. Smells like a first step towards susceptibility to us.

6 Searching without a search. Amit finished off by teasing us with their vision, where information retrieval should directs. He stressed that it is not Googles plan or something that is feasible today, while stressing that this is done to protect your privacy and control as the number one problem. His vision of less searches, and then focuses on a combination of all these additional services that Google is developing to deliver timely and relevant information without having to ask for it.
The example illustrates this well. Imagine that you have to buy a new cricket bat, because the old is corrupt and what youll have an hour of free time between meetings one day. The phone knows about shopping needs as they are in the list of things to do and it knows about the meeting because they are on schedule. All you need is your town(which, of course, is), and some local area information, and itll ping you a message that you can just pop down the road, get the wooden stick, and will be in time for the hours Fourteenth Division of the Marta Synergy.
If this sounds like a phone babying you and potentially control of your life, you are attuned to such frequency that we are. We point Amit, our devices have come nowhere close to maxing out the interview, or a tool that can extract from them, but this seems just another step in its excessive dependence on technology. Most people today do not remember the phone number of his friends despite being in constant contact with them and the correct spelling is growing largely unfounded, when doing a Google search with all those very smart(okay, sometimes too stupid to be true) proposals. So this is a beautiful dream and all, but I kinda like things on the front of the search are: functional, predictable and not too flashy.

Via: Googles Amit Singhal talks about search engines dreams are made of
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Google AdWords Basics Part Two – Writing Ads in AdWords

admin    Google Optimization     Adwords, Basics, Google, Part, Writing

Google AdWords Basics Part Two – Writing Ads in AdWords

INTRODUCTION

This article discusses exactly how to use AdWords, i.e. how to create ads and how to optimize them for AdWords. All the information herein is pertinent only to Google AdWords, and not necessarily to other Pay Per Click (PPC) advertisers such as Yahoo or MSN. I do all my current advertising with Google AdWords, because Google rewards you for providing relevant content, i.e. the more you know what you’re doing, and the higher the relevance of the ads you place, the cheaper Google will allow you to advertise for. If you know what you’re doing, Google is the place to advertise.

HOW ADWORDS WORKS

For anyone who doesn’t know the very basics of how Google AdWords works, I will explain (for technical aspects and common AdWords terms, see my other AdWords Basics article). You, the user, place an ad with Google. You write out a few short lines of what you’re promoting, specify your keywords, and link your ad to the page you want to send people to. Google places this ad on the right hand side of its page when someone searches for your keyword. If you have no idea what I’m talking about when I say “keyword”, read my article “Keyword Analysis (Search Engine Optimization) In Internet Marketing” which explains the basics. Essentially though, a keyword is a word or phrase being searched for on Google which will trigger your ad to appear.

NOTE: In “Keyword Analysis (Search Engine Optimization) In Internet Marketing” I write about keywords pertaining to organic listings (“organic” means the listings which or not paid for, i.e. the results directly under your search, not the ones on the right side of the page on Google). The basics of keyword analysis is the same here, but the section where I talk about determining your competition for each keyword is irrelevant, because there I am talking about your competition for organic listings, not in the paid listings, so ignore that part.

HOW TO WRITE AN AD

So, let’s begin with an example of a simple ad in AdWords. Let’s say you want to sell guitars. First, create a Campaign in AdWords called “Guitar”. The title of the Campaign is not super important, but at least make it something related to what you’re selling. Next you want to title your Ad Group. The title of the Ad Group is very important, and is relevant to all the keywords you’re going to add to your Ad Group. Your Ad Group title is important, because it will be the base keyword for all your keywords. To explain, let’s say I want to sell Gibson guitars. My Ad Group title will be “Gibson Guitars”, and every keyword that I now add to this Ad Group will contain the words “gibson guitars”. This is because as I said above, you will do better with Google Adwords if your ads are relevant. For your ads to be relevant, you want your Ad Group title in the title of your actual ad. If all of your keywords contain your Ad Group title, then at least part of each keyword will be in your actual ad title. This is very important to Google. Your relevance will go way up in Google’s eyes if the term that a person is searching for is in your ad title. For more on relevancy in AdWords, see the section “Click Through Rate” in my other AdWords Basics article.

So let’s go to the free WordTracker tool at http://freekeywords.wordtracker.com/ (again, I would recommend reading “Keyword Analysis (Search Engine Optimization) In Internet Marketing” for further information on this). Type “guibson guitars” in and click search. Now the keywords you choose are going to depend on exactly what you’re selling; obviously if you’re only selling electric guitars, you don’t want “gibson acoustic guitars” as one of your keywords, this is just going to waste your money. Go through the Wordtracker list, and add as many terms as you can that you think are relevant. I would recommend putting your keywords in your list twice, once in square brackets like this [keyword], and once in quotes like this “keyword”. If your keyword is in square brackets, your ad will only be triggered if someone types in exactly what you have within the square brackets, in that exact order. If your keyword is in quotes, your ad will be triggered if any phrase is searched for containing your keyword, in the same order in which you entered it. For example, if your keyword was “electric gibson guitars”, your ad would be triggered if “buy electric gibson guitars” was searched for. However, if “electric gibson black guitars” was searched for, then your ad would not be triggered.

I would recommend also entering your keyword without quotes or brackets, because this can trigger your ad for any phrase entered that contains your keyword. For example, if your keyword was “electric Gibson guitars”, your keyword could be triggered by a search for “I want to buy gibson black electric guitar”. You have to be very careful with this however, because you don’t want your ad to be triggered for irrelevant searches. For example, you don’t want your ad triggered for “pictures of electric gibson guitars”, because this would just serve to lower your CTR. This is where negative keywords come in very useful. I have written an additional article on negative keywords called “Google AdWords Basics Part Three – Negative Keywords”, which I would recommend reading. Again, for more on relevancy with AdWords, see the section “Click Through Rate” in my other AdWords Basics article.

Google allows three lines for your to type for your ad. Your first line will be for your ad title, and should always contain your Ad Group title, and hence at least of part of your keyword (to increase your relevancy). The second and third lines are completely up to you to decide what to write. Perry Marshall suggests however that your second line be a benefit of your product, and your third line be a feature of your product. An example of a benefit could be “Gibsons Make You A Better Player” or “The Guitars The Pros Use”, while a feature could be “Rosewood And Maple Fretboards” or “Over 100 Models To Choose From”.

OPTIMIZING YOUR ADS

You should also always split-test your ads. The smallest change could dramatically change your CTR (for more on CTR, see the section “Click Through Rate” in my other AdWords Basics post). To split-test ads, go to your Ad Group, then Ad Variations, then Create New Ad. You will create an ad that is very similar to your first ad, but with some slight difference. For example, if your title is “Electric Gibson Guitars”, try changing it to “New Electric Gibson Guitars” or “Great Electric Gibson Guitar Models”. You could also try reversing your second and third lines, or changing their wording too. You will run the two ads at the same time, and Google will show you which ad performs better. When you have sufficient data to decide which is the better-performing ad, delete the lower-performing ad and create a new ad variation to test against the better-performing ad. This way you can constantly increase your CTR. Only change one variable at a time however, otherwise you won’t know why your new ad is performing better than the old one. This may seem tedious, but it has been proven that minor changes can sometimes make a huge different in your CTR.

CONCLUSION

This is the very basics of AdWords. I would highly recommend Perry Marshall’s Definitive Guide to Google AdWords to get more detail on the topics I’ve covered here. It is a document you will have to pay for, but it is worth it.

Define Search Engine Optimization – What Does Search Engine Optimization Mean?

admin    Google Optimization     Define, Engine, Mean, Optimization, Search

Define Search Engine Optimization – What Does Search Engine Optimization Mean?

Search engine optimization is an enormous subject, which involves the various actions you need to take to get your website to rank well in search engine results.  These actions will include visible changes you make to your website, and things you need to do that cannot be seen on your web pages.  The reason search engine optimization is so important is that if you do not get it right, your website is likely to have no visitors at all unless you pay for advertising.

The only way to get regular free traffic to your website is to have pages which are returned on the first pages of search engine results.  Websites featuring in the top three places receive many times more visitors than any outside the top three, and if your site is not in the top thirty results, you may as well not be in the top thousand.  This is why search engine optimization matters so much.

To be in the top results, your web pages need to be optimized for words and phrases that people are searching for, and you need to ensure that the search engines see your site as an authority in these areas.  When someone types a phrase into a search engine such as Google, what the search engine then tries to do is find all the sites that have information relevant to the term searched for, and then present the results in a ranked order, with the most important or authoritative sites at the top.  That is a very crude approximation of what is actually an extremely complex process, but it is generally accepted that this is more or less the main thrust of what Google does.

Judging the relevance of your site is fairly straightforward matter of analysing the information on your website.  But how does Google decide which sites are most important?  A very good, and crucial question.  What the guys at Google want to see is a web full of interesting sites, packed with useful information.  They make the reasonable assumption that if a site is a good one, webmasters from other sites will link to it to help their own visitors.  Therefore one of Google’s main measures for the importance of a site is the quantity and quality of links from other sites that are pointing to it.

Quantity is self explanatory, but quality is an important point to understand.  A hundred links from unrelated sites that Google does not consider important are likely to be of less worth than one link from a site that Google ranks very highly and which covers a subject closely related to your site.

There are many other aspects and details involved in search engine optimization, but most of the detail is concerned with the main points I have outlined – having the right search terms on your page and getting enough of the right sort of links pointing to your site.

More Google Optimization Articles

Massive Online Video Traffic By Dominating Google

admin    Google Optimization     Dominating, Google, Massive, Online, Traffic, video

Massive Online Video Traffic By Dominating Google

Want to get massive online video traffic with front page google rankings? Just take avantage of Google’s purchase of YouTube, which has resulted in YouTube videos getting a search engine ranking advantage.

Frequently, new YouTube videos rank higher than older, text-based Web pages, so you can get on the front page quickly with videos. In many cases it is not difficult to get on the front page of google, resulting more visibility and free targeted web traffic to your site.

5 business benefits for creating YouTube videos:

1. You’ll get more views for your content because videos typically get a higher search engine ranking

2. More views means more traffic to your website

3. More traffic means you can build a bigger list

4. More traffic leads to more sales

5. Videos build more trust with your viewers. There’s no better way to get them to know, like, and trust you other than talking to them in person.

Here and a couple of tips to help boost your ranking. First create a short, content-rich video and uploaded it to YouTube, then follow these two online video tips to get a top google ranking that gets you massive online video traffic.

Tip 1. Put your keywords in your title. This is easy and very important to get front-page results!

Tip 2. Get some links to your video. If you have a website or blog, link to your YouTube video. For optimum results, be sure to use your keyword in the link. Get as many other websites as possible to link to your video.

Now that you’ve got traffic to your online video, don’t forget to get them to your website. Make sure to have a hyperlink to your website in the “About This Video” section. And have your website address visible in your video, preferably with a watermark that thows throughout the entire video in case viewers don’t watch to the end of the video.

Follow these online video tips, and you will have a steady stream of online video traffic funneled to your website.

And now I would like to invite you to claim your FREE ACCESS to “15 Ways To Grow Your Business Online”. Just click here to send me a blank email and you’ll start receiving valuable information that can help you get more traffic to your website or blog and make more money from your visitors.

7 Budget Friendly Internet Marketing Tips

admin    Google Optimization     Budget, Friendly, internet, Marketing, Tips

7 Budget Friendly Internet Marketing Tips

It seems everyone now is watching their money and looking for ways to stretch their marketing dollar. Here are 7 Budget Friendly Internet Marketing Tips. Every tip listed can be implemented for under 0 (for the entire year) plus a little elbow grease! How?s that for stretching your dollars!

1. Get a website- a year or less

If you?ve got one-great-make sure its updated. If you don?t have one you need two things to get one up by the end of day. You need a domain name and then domain hosting. You can do both at GoDaddy.com or HostMonster.com. You can walk away with a basic plan for less than 0 a year. Next, Install WordPress and the Atahualpa* theme (google ?Atahualpa wordpress theme? to find) and build a quick website. Do not get roped into using the website builder software that comes with web hosting. WordPress is FREE and comes a lot of support from others who use it at wordpress.org. Bare minimum your website needs is information on how to contact you (phone/email/physical location), list of your products services. Add some pictures and you?re good to go.

2. Start Blogging-FREE

Why? How? Oh my! Here?s how to make it really simple. Again, you?ll need WordPress and the Atahualpa theme installed at www.yourdomain.com/blog (ask your hosting provider how to do this if you don?t know how). Then 3 times a week- type a brief message/article/how-to tip/customer interview/monthly special as a blog post. You can google things like ?blog post ideas for small businesses? and get a lot of tips on things to blog about.

3. Create a Facebook Page for Your Business-FREE

Get your business a Fan Page set up on Facebook. Go to: http://www.facebook.com/pages/create.php and walk through the step for setting up a Fan Page. After you set up a Fan Page-send an email to all your current clients and customers asking them to join. Whenever you make a blog post-send an update to your fans. Also keep fans updated on specials or discounts that your business might have. Think about offering a ?Facebook Fans Only? special.

4. Create a Facebook Group-FREE

A business Facebook Group will let you communicate and get to know your current customers. A group allows you to privately message members much like someone being on an email list. You can also have discussions in the group about products or services that you offer.

5. Create a Twitter Account-FREE

Local News stations, police departments and local newspaper have started using Twitter to keep followers up-to date. After you set up a Twitter account, invite all your current clients and Facebook Page friends to follow you on Twitter. Then begin watching the conversation. Start by re-tweeting what others have said. That means copying something that some else has said in your tweet update box and putting a ?RT? in front of the message then sending it out to your followers. This allows the message to be seen by others in your group that the original message might not have been seen by. It builds trust and loyalty. People like when you acknowledge what they say or do. Then tweet about things that are going on with other local businesses that are tweeting.

6. Start or continue your email newsletter-0 or less

If you are blogging this can seamlessly be tied together so that every blog you create automatically gets emailed out to your newsletter subscribers. I recommend iContact for this as their service allows for autoresponders, email newsletters, surveys and RSS feeds. If you are blogging 3 times a week-there are 3 emails that go out to your subscribers every week! Plus if they like the article it?ll drive traffic back to your website.

7. Set Up Google Alerts-FREE

Go to alerts.google.com (you need to have a gmail account-create one if you don?t already have) and type in the name of your business in the ?search terms?. Select Type: ?Comprehensive?. Select ?How Often?: As-it-Happens and have it delivered to your gmail address. This service will send you an email anytime your company name is mentioned.

Also set up google alerts for general industry terms or products that are related to your business. This will provide you with ideas for writing blog posts as well as quickly keep you updated on what?s being said about your business and your competition.

There you go! If you?ve already got all these in place-Super Job! Watch out for a future article on ?Advanced Budget Friendly Internet Marketing Tips!?

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Why You Should Go for Search Engine Optimization in Three Search Engines

admin    Google Optimization     Engine, Engines, Optimization, Search, Should, Three

Why You Should Go for Search Engine Optimization in Three Search Engines

When you talk about search engine optimization, you would usually associate it with Google. After all, it’s the best search engine in the world, isn’t it? It has the highest traffic among all search engines, and perhaps the biggest network. So popular it is that “Google” has just been accepted in Merriam-Webster Dictionary as a verb.  

It is also considered as an authority when it comes to websites. Google has perhaps the most stringent rules when it comes to indexing your web pages. They have too many requirements in terms of relevance, keyword use, keyword density, number of web pages, size of your website, inbound links, and a whole lot more. That’s why if your website gets listed in Google, then it means that you can already be trusted by Internet users.  

However, you should keep in mind that Google is not the only search engine in the World Wide Web today. You also have two major websites called Yahoo and MSN. If you want to take advantage of traffic, page rank, and great visibility for your web pages, you should aspire on optimizing your website for these three search engines.  

Why Is It Important? 

As mentioned, Google possesses the longest list of requirements for indexing. Hence, it will definitely take months before you can have some of your pages included in their database. Moreover, your page rank doesn’t start at high scores such as 3 5o 5. At the very least, you’d get 1 or 2, unless you have already built excellent inbound links, well-optimized contents, and validated HTML codes. This means that your web pages don’t really appear on the first pages of search results at the start.  

You need to optimize your website for Yahoo and MSN as form of leverage. While you’re waiting to climb to the top in Google, you can benefit from the high traffic and good placement that these two search engines offer to Internet marketers. Besides, you can never really underestimate the traffic that these search engines can give you. They still have millions of Internet visitors every day.  

How Can You Perform Tri-SEO? 

Since you’re dealing with three different search engines with varied algorithms, it would be quite difficult for you to perform search engine optimization. For one, you have to be mindful of any new rules that each of these search engines implement. If you have not been paying attention, you could be penalized, and you would lose your chances of getting your web pages indexed immediately.  

Because of the complexity, you may want to leave the search engine optimization to an expert. In Dallas, there would always be an SEO company that can help you with tri-SEO. Their specialists understand the different rules set up by these three search engines and can find common grounds, so their optimization strategies can already apply for Google, Yahoo, and MSN. They can also keep track of your website’s progress to make sure that you’re getting traffic and excellent page rank from these search engines.  

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