What Kind Of Websites Get Listed in Google The Best

admin    Google Optimization     Best, Google, Kind, listed, Websites

What Kind Of Websites Get Listed in Google The Best

Any website can get listed in google but there are some websites that have been known to get there faster than others. Google does tend to treat some websites better that a conventional website. So the best thing to do when you put together your marketing strategy is to use a combination of all of these different types of sites to get your site listed on google.

The most well know and simplest type of website is a wordpress blog. Wordpress is a free plat form that you can use a long with most hosting services to setup a website or blog very fast. It’s also used by a lot of people because it is very easy to post content to the site in the form of a blog post or article and its easy to design. This is the type of site that can be used to promote your main site. Or you can just create your main site using wordpress to make it easier. Google ranks these types of sites quicker for some reason. So as long as there is not a lot of competition, a wordpress blog will get listed on google easier.

Another type of website that gets listed better then most are Web 2.0 websites. A Web 2.0 site is a site that has user bases content. User based content is basically content that is provided by the visitors of the website. Wordpress.com can actually be thought of as a Web 2.0 site because anyone can sign up at there site and set up a wordpress blog. Blogs are the most common types of Web 2.0 sites but there are a ton of others.

When you create a Web 2.0 site your site can carry a lot of weight in googles eyes because most of the main Web 2.0 sites have very high page rank. One of the most used Web 2.0 sites is Squidoo.com Google was loving squidoo pages and would rank them very quickly but that has kind of changed now. There are a ton of others that are out there that you can used though like Wetpaint.com, Zimbio.com and lot of others. Just do a google search for Web 2.0 sites and you can find lots of them.

The last type of site I’m going to share with you is called a Social Bookmarking site. These are sites that are much like Web 2.0 sites but they are basically a place where users will post a site that they like and want to share with other people. They will allow you to rank a site and basically tell everyone how cool you think the site is. The most popular sites are Digg.com and Propeller.com

The best way to get listed on google is to use a combination of all of these sites to create backlinks get the word out about your site. There are more sites that I didn’t mention but you can find out more useful information by visiting my blog at http://HowToGetListedOnGoogle.com

I hope this article helped you out, I have more free articles and videos on my blog at http://HowToGetListedOnGoogle.com I also have a quick FREE VIDEO that Reveals the #1 Secret to Getting On The First Page Of Google Within 24 Hours Guaranteed. Got to http://RapidGoogleListing.com

How to Search Better and Get Results!

admin    Google Optimization     better, Results, Search

How to Search Better and Get Results!

Do you have trouble getting relevant results when you search online? Here are a few search tips:

Google
Google is the most popular and commonly used search engine. Google search is case insensitive and does not require punctuation. For example while searching for the review of a movie, you do not need to type “the godfather + movie + imdb” or include special characters in search queries. However if you are searching for products or terms that include special characters like Nokia or C++, then the punctuation will not be ignored.

If you do want to phrase match or narrow down your search results, you may use quotation marks or the plus symbol right after the word. For example: – “Nokia ” or Nokia + Do not add space between the word and +.

Another way to narrow down search results is use of the minus sign. This helps you exclude the terms you wants filtered out of your search results. For example if you were to search for “malware-software” then the search results will display sites that refer to malware but not to related software.

Another powerful feature is the use of the asterisk or (*). The * can be used as a substitute for words. For example if you are searching for “lady gaga * concerts * 2008″ will display search results for different lady gaga concerts in 2008.

You can also use “OR” if you want the search results to display specifically either search terms. For example, if you want to see FIFA world cup news from both 2006 and 2010, this is how the search query should appear “FIFA world cup 2006 OR 2010.” The search results displayed will be in reference to either one of these years. However if your search query is “FIFA world cup 2006 2010″, the word “AND” is used as a default operator and you will get search results that include references to both years.

The important thing to note while using the OR operator, is that OR should appear in caps. This rule does not apply to phrases that include the word “or.” For example, “Do or die” – “or” will not be treated as the “OR” operator.

To get best results, keep the search queries simple. For example if you want to search for new movies releasing this week, you do not have to type “what are the new movies releasing this week?”

“New movies this week” or “new DVD releases” will suffice.

Also use words that best describe your query for example “top 10 DVD releases” or “The New Stephanie Meyer Novel.”

It is advisable to use more than one search engine while searching because no two search engines index sites the same way and for best results, be sure to read through the special tips section of each search engine.

Basic tips on optimizing for Google

admin    Google Optimization     Basic, Google, Optimizing, Tips

Basic tips on optimizing for Google

So without further ado, let’s get into the tips:

First and foremost, build links. This was what put Google in the position they’re in today – they realised that the most reliable way to judge a site isn’t by what’s on it – that’s open to manipulation, the best way to judge a site is by how many independent websites link to it, what’s on those websites and what keywords they chose to link with – This system is called PageRank. There are many tactics for building links and how you do it will depend on your site, but a good start is to set up some links to complementary (not competing) websites and see if you can get them to link back to you. Building links is great for Google, but it’s also great for gaining traffic from the links themselves. Produce some content – if you offer a service, write some articles related to the service you’re providing (you can see this technique in action on this very page). This gives you the opportunity to create lots of pages for Google to index and fill them with keywords relevant to your site. Write things that are useful or interesting that might encourage others to link to you. Put links to other websites in your content where appropriate, see if you can build link networks with other content providers. Use CSS to order your HTML files so that the content comes at the beginning of the file, before any menus, navbars or adverts – even if this is not the way it should appear on the page. The first thing in your HTML file should be a heading, followed by the actual content, and then after that should come any menus or navigational elements, and after that any adverts. Google does not render your pages, so if your menu comes before your content, Google will assume that your menu is more important than your content. It’s relatively easy to use CSS to override the order of the HTML file and position each element exactly where you want it irrespective of where it is in the HTML file. Determine the keywords that your customers are likely to put into a search engine and use them a few times throughout each of the relevant pages on your site. The higher up your page the better, this includes the page title and the address bar. The most important places you can put keywords are the page title, the URL and the first heading (hint, use h1 tags). If you have articles with different titles, use the title of the article in the title tag – don’t just use the same title for every page. You can get keyword ideas using one of the online keyword suggestion tools, Google’s is here, Yahoo (Overture’s) is here. You could also try these keyword tools from third party providers (although they mostly rely on the data from Google and Overture, they often display it in a more helpful way). SeoBook, WordTracker or KeywordDiscovery. If there is one specific keyword or phrase that’s particularly relevant you may try registering it as a domain name. For example at Digital Crocus we would love to get our hands on webhosting.com, web-hosting.com, virtual-private-servers.com or something similar; unfortunately for us none of these domains are available, but they may be for you. Google will usually rank you higher in keyword searches if the keyword actually appears in your domain name. Consider registering your domain for more than the minimum number of years – this shows that your site is here to stay. Some spammers and scammers will register many different domain names for the minimum period possible and once their domain is blocked or banned they allow it to expire and move onto a new one. Registering your domain for longer is an easy way to indicate to Google that you’re serious about your website and it could well gain you a few easy points in the search engine rankings. Make your URLs search engine friendly; if you use a database driven website your pages may have URLs like this: http://yourdomain.com/directory/phpscript.php?section=962452&page=662342. This may be the easiest way to reference the ID numbers of rows in your database, but it doesn’t exactly contain many keywords. Not only that, but there’s a risk Google may think that your PHP script is part of an interactive web application rather than a page displaying content and only index a limited number of the pages, or worse, not index it at all. The Digital Crocus knowledgebase is a database driven system, but notice how the URLs all contain the title of the article – the ID numbers are there too at the beginning of the file name but it’s a lot friendlier than the example above. We achieve this effect using mod_rewrite although this can be a bit scary for the novice user. If you run an out-of-the-box software solution on your website, you may find that there is a plugin for friendly URLs – this is particularly true of blogging software. Consult your specific system’s documentation and plugin list for further details. If you run a blog, try to build a network of links with other bloggers – many blogs have links to their friends’ blogs on their navigation bars. Add a similar list to your blog and see if you can get your friends to link to your blog from theirs. If you don’t run a blog, consider starting one – blogs don’t have to be personal diaries, you could use your blog to chart your company’s successes or new research projects, or you could use your blog to post links to any interesting things you find on the web related to your business. If you can create something that’s an interesting or useful read for your prospective customers, you should have no trouble building links – and that’s what it’s all about. Each time you add an article on your website, mention it in your blog and link to it using good keywords (hint, use the keyword tools mentioned previously). Try to build deep links to the content pages on your site, both from your own blog, front page and from external websites. The links should ideally be good keywords (use the keyword tools) relating to the article, rather than the name of your business as this ties the keywords and your individual articles together in Google’s map of the web. Determine a few of the most important keywords to your business (hint: pick the ones that have a high search volume according to the keyword tools mentioned above), and check regularly to see if your site appears on the search results. Even if it’s not on the first page of results, is it on the second or third pages? Look at the results that come above yours and ask yourself what they might be doing differently. Keep a record of the changes you make and the impact they have on your search position so you tell whether you’re heading in the right direction. Check that all of your pages are being indexed by Google. A quick way to do this is to pick a small section of text from each page and search for it with quotes (“”) around it. Do this for each page on your site that you would like to be indexed by Google so that you can determine if there are any pages that are not being indexed. Be aware that it can take Google a few days to get around to indexing new content. There may be a number of reasons why Google doesn’t index your pages; check whether you have to submit a form in order to access some of your content (Google never submits forms), check your URLs to see if they look like like static pages or dynamic applications – if all your pages are produced from a single dynamic script; Google may only index a limited number of the pages – see the point on optimising URLs for Google above. Ensure that each page has at least one link to it from somewhere else on your site – Google indexes your site by following links. Consider using Google’s webmaster tools to gain further information about how Google indexes your site.  You may also consider creating a Google sitemap – this is a special file that tells Google exactly which pages you would like it to index – see the webmaster tools for further details. Depending on how your site is laid out it may be worth creating a single page with a list of every other page on your site and a link to it – this is a sitemap in the non-Google sense of the term. You may choose to lay this out like a tree (mimicking the way the links are actually built on your site), or you may choose to lay it out as a simple A-Z index. This can help your customers navigate around quickly but it’s also good for search engines as it will ensure that there is a quick way to link through to every single page.

So that’s it for now – this should give you a good idea where to start but you will need to keep monitoring your success and making changes and additions to your website in order to stay ahead of the game – the popular search engines are constantly changing and updating their algorithms to improve the quality of their search results and this means that if you’re in the top position one day, you may not be the there the next day. Depending on the competition in your business sector it can be hard work keeping your site in the top spot, but the rewards can be huge as it costs time, not money to get your site to the top, and once it’s there, the potential to generate traffic is huge.

Good luck!

Related Google Tips Articles

Stop Burning Through Cash on Google Pay Per Click – Top 5 Tips

admin    Google Optimization     Burning, Cash, Click, Google, Stop, Through, Tips

Stop Burning Through Cash on Google Pay Per Click – Top 5 Tips

The Google AdWords is not a playground. This is a serious battle field where people fight over keywords, page rank/position, increased quality scores, a better click through rate, and conversions. If you’re going to participate, you must have the right “weapons” loaded and ready to go. Say you are just getting started with AdWords or maybe you’re frustrated because you continue to lose money in the Google game, pay attention to these 5 tips that will save you from burning through serious ad dollars (and bring qualified prospects to your landing page).

1) Have Relevant Ads: The last thing you want to do is have your ad copy writing checks your landing page can’t cash. When someone reads your ad, you have just created an expectation. When that person clicks your ad, your landing page must deliver. You don’t want people just clicking your ad (although that is very exciting), you want customers ready to buy or engage in what you have to offer. A simple solution is to qualify people before they click your ad. This could be a monetary qualifier, for example “Affordable Tool Set, Sears 24 Piece Set With Warranty, Never Been Used 9″. When someone clicks on this ad, they know exactly what will be on the other side of the ad…a 24 piece Sears tool set that has never been used for 9. If someone doesn’t have 9 to spend, they will not click on you ad. See how valuable this can be for your bottom line? Take the time to write quality Ad Copy. Don’t try to trick people into clicking on your ad, this will only waste your hard earned money and leave you spending more than you earn.

2) Split Test Ads: This is the easiest way to improve your ROI and the concept is pretty black and white. Make sure you have 2 Ads running for each of your ad-groups. One is called the “control” and the other is the “test”. All you want to do is beat the control. Some people split test completely different ads and some people only make simple changes. When you are split testing completely different ads that means the ad copy for your headline and description lines are different from the control. Or you can keep the description the same but test a different headline. No matter what you decide to do, just make sure you are split testing ads and watching to see which ad has the higher conversion rate. That higher converting ad becomes your control and you can start the game all over again. This is a full proof way to decrease cost. You are finding the ad that converts the best and continually improving upon that ad.

3) Check Out Your Competition: I can guarantee if some one is on the first page of Google (paid advertising) they are making money. Why would someone pay to be on the first page if they weren’t making money? They wouldn’t, hence, study what’s happening on the first page of the keywords you’re looking at. There is a disclaimer, the keyword must be a competitive keyword. If you type in a keyword and there are no paid advertisements you probably want to say away. It is possible that you found a diamond in the rough, but it is more likely that the reason no one is bidding on those keywords is because they do not produce lead or sales (they are a drain). Just remember, a person found in position 1 is doing something right. You want to look at all of the ads on the first page of a keyword that you are looking to bid on. If you are going to compete on that keyword you are going to have to beat out that first page competition. So know your competition!

4) Stay Within Your Budget: If you know you can only spend a maximum of .50 per click on search and .95 on content, don’t go over that amount. Sometimes Google can become this strange addition, like gambling. Be sure to set a budget and don’t go over that amount. Even if you are in “Lead Poverty” and you’re feeling desperate for leads; Don’t make any exceptions and don’t get emotional. If your ad-groups and keywords aren’t getting traffic, or the cost is too high for you to compete, that just means its time to get off your butt and find new keywords.

5) Perform daily maintenance on what is not working: I like to just pause ad-groups or keywords that are not working (aka costing too much and producing too little). I do this every day, sometimes I check multiple times a day depending on what I’ve got going on. This is my maintenance during the week, and then I run my reports on the weekend and take a few hours that day to clean things out and add new keywords. If you are serious about competing on Google AdWords, this will be part of your weekly schedule too.

Always remember the 80/20 rule – Pareto’s Law that reminds us only 20% of our keywords will actually work. You might even error on the side of 90/10 to be on the safe side. You need to accept this fact and realize that much of your time, especially in the beginning will be spent on testing keywords, getting rid of what is not working, and adding more keywords to test. And remember these 5 simple tips to help you save more ad dollars and make more on the back end.

Forget, Google: 5 Tips For Alternative SEO

admin    Google Optimization     Alternative, Forget, Google, Tips

Forget, Google: 5 Tips For Alternative SEO

Google is truly the giant of the internet world. Ask any internet marketer, whether they’re PPC or affiliate based, and they’ll tell you how incredibly powerful the number one post on Google truly is. Instead of slaving with paid advertising campaigns, lengthy underground marketing strategies, and other needless work, ranking number one on Google can give you massive exposure without the requirement to market yourself. The only problem? The competition. While Google is the giant of search, it’s by far the most competitive and difficult of the major search engines, and as a result it’s the hardest to rank on.

What’s the alternative? Instead of aiming to rank on Google, it’s often more worthwhile to take on an ‘alternative’ SEO campaign. By targeting other networks like Yahoo and MSN, you can see the results that you want even quicker than through Google. Here’s five tips for any alternative SEO campaigns:

#1 – The rules still apply, but not completely!
An alternative SEO campaign isn’t your invitation to break every rule for ranking on Google. While there are subtle differences between all the major search engines, the fundamentals of SEO are constant across all different types of search providers. Don’t think that just because Google isn’t your number one goal, it’s something that you can ignore completely.

#2 – Some search engines are more valuable than others.
While Google is the online giant, it’s known amongst marketers as a difficult engine to market on, due to the completely different demographic that uses it. While Yahoo and MSN don’t have the reach that Google does, they deal to different demographics entirely. If you need to supercharge your marketing campaign, take note of which search engine gives the best audience for your product.

#3 – Be innovative, not sluggish.
When you’re undertaking an alternative SEO plan, you need to make sure that your marketing ideas are razor-sharp, optimised and way ahead of the competition. The power of alternative SEO is so strong because so few people choose to take advantage of it. When you’re creating an entirely new strategy, make sure you don’t leave any loose threads that end up compromising your entire campaign.

#4 – Study the search dynamics carefully.
This one is absolutely essential when you’re targeting different search engines. While the primary rules of search are relatively constant, the dynamics and superficialities of each engine are slightly different and unique when looked at in a broad context. Instead of treating every search engine the same, look for the small differences that could cause you to rank differently, and adjust your product to match them.

#5 – Always pick the best long-term network.
How often does this get passed over in the marketing world? With so many marketers chasing the here and now, it’s important to step back and look at things in a global and long term perspective. What’s the best now might not be in a years time, and your choice in SEO should reflect that. Always be ready for change, and highly able to adapt at any moment.

The Power Of Social Networking In Achieving Top Google Seo Results

admin    Google Optimization     Achieving, Google, Networking, Power, Results, Social

The Power Of Social Networking In Achieving Top Google Seo Results

While links used to play a more important role in Google SEO, they still are very important. Using Social Networks can create a pool of very good, high quality links. We will detail a strategy to help you achieve great links and help your Google SEO Strategy.

When Search Engines began, especially Yahoo, they were nothing more than a compilation of links, which slowly grew into what is now known as the internet. As Search Engines evolved, so did their tools and abilities. Search Engines then moved to the crawler system, which as the name implies, is software driven web page scouring device, created to follow links from page to page, and web site to web site. These crawlers then added parsing features that analyzed entire pages, and websites. With the advent of Google’s PageRank algorithm, all this data was then given a numerical value and a ranking was derived.

Now you have Social Networking sites so large that they are considered secondary search engines from their sheer size. Twitter is the most powerful tool in creating a white had Google SEO link strategy, but nothing happens overnight.

The strategy is as follows. Get a twitter account with a username that relates to your site. Link it to your site, and begin following members.

Following the right Twitter members is crucial in your Google SEO link building strategy. Start by searching Twitterholic for members with the most followers, then look through their followers and begin following members whose following/followers numbers are almost even. This means that they are likely to automatically follow you if you follow them. If you get followed by someone with 5,000 followers, you then will have access to his/her 5,000 followers. You can probably begin to see the potential.

Begin by NOT sending links in your Tweets, simply talk about what you enjoy to do, preferably if it is of value to others. Over a 1 month period keep conversations interesting and keep building your Twitter network.

Twitter imposes a limit on how many people you can follow, which corresponds to 10% than your followers. So if you have 1,000 followers, you can follow 1,100 members.

Grow, grow, grow, and after about a month you can begin letting people know about your product. I prefer to use my entire web site URL rather than the shortened version available through TinyURL and such. Once your network is larger, each link potentially will reach thousands of people and Google will begin giving importance to your twitter page, which is linked to your site and most of the time it will index the links that end up on other member pages, created through your tweets.

Try it out, I guarantee you will have fun, while building your link assets.

This guide should give you a good starting point to help with your Google SEO efforts. Keep an eye of the next guide, which will help expand on the topic of Search Engine Optimization.

Take a look at our site which contains detailed information on Google SEO topics to help you get your site’s ranking in the top 10 Google Search Engine Results.

More Google Tips Articles

How to Target the Best Internet Advertising Search Engine Optimization Handbook?

admin    Google Optimization     Advertising, Best, Engine, Handbook, internet, Optimization, Search, Target

How to Target the Best Internet Advertising Search Engine Optimization Handbook?

Do you know what the first step to improve your ranking is? If you said “a proper search engine marketing book”, then you did it right

As a matter of fact, internet surfers use Google to find their potential providers in case they plan to buy something online. Furthermore, real and trusted statistics show that around 60% of the organic traffic comes from Google.

In case you have no idea what the definition of organic traffic is, it is the non-sponsored results that appear on Google as a response to any search query typed by the internet surfers. It is free of charge and Google does not charge you for this service.

Hence, it makes sense to invest time and energy in learning search engine ranking optimization with the aid of ethical methods to finally see your website on Google’s first page.

To this end, it is really needed to select an outstanding company that provides well designed search engine marketing book.

And the motivation behind writing this article is to help in your choosing process. So, discover now 5 reasonable checks to consider when you plan to buy your next SEO handbook.

1. Check their achievements.

It seems to be a clear point to check but around 90% of the beginners overlook one of the most important points. As soon as they see that the owner of this search engine marketing book has a top position on Google’s first page for certain keywords, they buy from him.

Stop! Do not be excited by an achievement that it is not that impressive. Do not forget to check how high or low the competition of these keyword is.

It is relatively easy and does not show high credibility to be on Google’s first page for a keyword that does not suffer from high competition.

To check this in a wise way, type these targeted keywords in quotes and let Google tell you how many other websites are optimized for the same keywords. If the results are approximately thousands of websites that are optimized for the same keyword, then it should be fine.

2. Never forget to check their page rank on Google.

You do not need to hear from everybody talking about search engine ranking optimization, but you should learn from a real expert. It makes sense, right?

Therefore, do not forget to check their page rank as I have personally experienced several companies that offer SEO services and they have 0 page rank on Google.

Usually, a good page rank starts from 2 and it can be till 4. In case the owner of a search engine marketing book has a website of page rank higher than 4, I would really trust him enough to get his product.

However, do not assign high value to this factor more than it should be. It is just a sole factor among other important factors. You should know how to check site page rank, and on the way to do so, install Google tool bar that fits to your browser.

3. Do not forget to see when they registered their domain.

We have to admit that a lot of companies are working around with very decent offers and discounts and few months later, they will disappear.

Therefore, the risk to be cheated by an internet scam is minimized when you deal with a company that enjoys a famous name in the market.

Based on my past lessons learned in handling a lot of deals with search engine optimization (SEO) consulting, I believe that if a company succeeded to stand alone in our competitive niche for 3-5 years, then it would be fine to pass this check.

4. Check their customer service.

This factor is unfortunately ignored by most of the beginners when they plan to select their company or consultant.

I overlooked checking the customer service of one of the companies which sold SEO books for me and it was really a serious mistake.

A wise idea and nice check is to mail them with some tough questions, e.g. money back guarantee, to see how and when they will mail you back.

A typical needed time by most respected companies to answer the emails is 24-48 hours.

5. Check other minor factors.

The list from 1 to 4 is the most important factors based on my personal experiences and lessons learned. However, I listed for you some further minor checks that you should not ignore either:

- Have a look about the internal structure of the website and how the inner pages are linked.

An outstanding company or consultant should own a website that presents professionalism in organizing the website into proper set of categories and subcategories. Furthermore, a proper internal linkage of the inner pages of any website should be done using anchor text instead of pictures.

- Do they have a blog or forum where their current customers or future customers can drop down by and leave their questions?

In case yes, it would be counted as a positive credit for this company. Have a look at this blog or forum to formulate an idea about others experiences with this company and do not forget to check the answers of this consultant, if they exist.

- It would be a good idea asking them a trial version of their book represented in offering you 1 or 2 chapters for free?

Serious authors of legitimate search engine marketing books have nothing to be ashamed of. Any way, it is normally possible to get the table of contents free of charge.

- I would be very skeptical, if a company tells me that they can “guarantee” top position, e.g. #3, on Google’s first page.

It is feasible to rank well on Google and enjoy a top position for your website but no one can guarantee that you keep the exact position as Google updates its algorithms very periodically and you have to keep yourself informed.

Finally, my last words for you are some quick but incredible powerful tips that are mentioned in almost every respected search engine marketing book:

- Avoid black-hat SEO training: You should not try to cheat Google and I would not even think to do it.

- Building back links using free link exchange submission sites is a good idea.

- It is a wise idea to consider all these absolutely free to submit search engines and web directories.

Consider the check-list written above to be able to target the best word of mouth marketing SEO book.

SEO Tips – 5 Free Google Tools That Will Help Boost Your Ranking

admin    Google Optimization     Boost, FREE, Google, Help, Ranking, Tips, Tools

SEO Tips – 5 Free Google Tools That Will Help Boost Your Ranking

Google wants to make it easy for webmasters that create compelling content to rank well on its search engine. Using these free Google tools you can optimize your website, improve your Search Engine Optimization (SEO) efforts and gain new insights into which keywords people are using to find information on Google.

Google Keyword Tool
https://adwords.google.com/select/KeywordToolExternal

The Google Keyword Tool is an indispensable tool for any online marketing campaign. Using this tool, you can find the estimated search volumes, Adwords advertiser competition and popularity of keywords. It is an excellent tool for finding new keywords since it provides extensive lists of related keywords and suggestions to help you generate new keyword ideas. You can then use they keywords in article or blog posts and target them to improve your rankings.

Google Webmaster Central
http://www.google.com/webmasters/

With a free account on Google Webmaster Central you have access to the important data that Google stores about your website. It can allow you to easily identify problems that the Google crawlers are having indexing your content. You can also view top search queries that visitors used to find your website on Google, backlinks to your website and even the code that the Googlebot sees when it visits your website. On the settings page, you can choose the Geographic Target for your website to specifically target search traffic in your local area. A new, recently added feature gives you data on how fast your website loads, which is a new ranking factor that Google has added to their search ranking algorithm.

Google Insights For Search
http://www.google.com/insights/search/

This is a tool that is similar to Google Trends but provides additional data that may be useful to your Search Engine Optimization efforts. When you enter a keyword into Google Insights For Search, you are given important data related to that keyword such as: search trends over time, regional interest in the keyword displayed on an interactive map and top related search keywords. If you are looking for ideas for creating a new blog posts, this can be a very useful tool.

Google Analytics
https://www.google.com/analytics/

Every webmaster needs to know how visitors find, navigate and interact with their website and this is where Google Analytics comes in. This tool provides extensive data on your visitors such as bounce rates, popular content, keywords used to find your website on Google search, referring websites, unique visitors and average time spent on your website. You can also set conversion goals for when visitors fill out a form, make a purchase or visit a specific page on your website, which allows you to identified from which traffic sources you are getting your most valuable traffic.

Google Website Optimizer
www.google.com/websiteoptimizer/

The Google Website Optimizer allows you to test different version of your website to see which version is most effective at conversing visitors. It gives you hard data on which images, descriptions, headlines and layouts that are most effective in grabbing your visitors attention. If you want to keep your visitors engaged, this can be a useful tool along with Google Analytics to analyze and improve how your website is presented.