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Online Marketing for Small Business & Google

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Home Page > Advertising > Online Promotion > Online Marketing for Small Business & Google

Online Marketing for Small Business & Google

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Posted: May 08, 2010
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Online Marketing for Small Business & Google

By: Jason Bullimore

About the Author

Jason Bullimore was one of the founding partners of Fusion 77 and is the Director of Business Development.

Fusion 77 is a UK Based search marketing company specializing in Search Engine Optimization (SEO), Pay per Click Marketing (PPC) and Web Analytics fusing all three together into search conversion. Fusion 77 Goal is to fuse Search Marketing and Analytics together not just to improve search traffic but to improve conversion rates and profit for its clients. Fusion 77 the search conversion company – www.fusion77.com

(ArticlesBase SC #2324046)

Article Source: http://www.articlesbase.com/ – Online Marketing for Small Business & Google

Get the basics right

In 2010 the internet is essential advertising channel for any business even if it’s a business that doesn’t sell anything online.

The internet provides you with a new way to interact with potential customers and make a difference in their decision making. In 2010 it is not enough just to have a great looking website you need to promote it in the search engines like Google. Google allows business to promote their products and services for free, this includes –

Google Business Listings

Natural Search Listings

Although it’s not hard for a website owner to get their website listed in Google it does take a lot of effort to get it listed highly in the search rankings. To get a website to rank highly in Google you must apply “Search Engine Optimization” or “SEO” tactics.

Search Engine Optimization has been around since the start of the major search engines and is the only way to get websites to rank highly in Google, Yahoo and Bing. Search Engine Optimization is basically optimizing a website for a selection of keywords that you think a potential customer may type in to find your product or service. Although it sounds simple enough there is a strict process a website has to go through to get the top rankings in the search engines.

The Search Engine Optimization process is broken down into two parts

On-Page Search Engine Optimization

Off-Page Search Engine Optimization

On-Page SEO is optimizing anything to do with your website, this is something that you have to get 110% correct to really succeed in the search engines and this is where some website owners go wrong.

Of-Page SEO is gaining quality links from other relevant website within your market or niche. If you do your link building correctly it can have a major impact on your search rankings within the major search engines Google, Yahoo and Bing.

The Basic Technical aspects of on-page SEO

Once you have completed your keyword research you need to produce descriptive Meta data which includes –

Title
Description
Keywords

You are writing these Meta tags for two reasons, the search engines and also the user. Your aim is to write descriptive tags which will help your company website listing stand-out within the search result pages.

A common mistake at this point is to make every Meta data the same for each page; each page needs to have a unique title, description and set of keywords.

The Basic Technical aspects of Off-page SEO

The aim of link building is to gain targeted links to your website. There are many methods of achieving this.

Link Directory Submissions
Social Bookmarking
Blogging
Forum Posting
Article Submissions
Press Release

If all of these link building techniques are done correctly it can have a positive effect on your search rankings in the major search engines.

Retrieved from “http://www.articlesbase.com/online-promotion-articles/online-marketing-for-small-business-google-2324046.html”

(ArticlesBase SC #2324046)

Jason Bullimore -
About the Author:

Jason Bullimore was one of the founding partners of Fusion 77 and is the Director of Business Development.

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