6 Reasons You Don’t Get Traffic From Google

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6 Reasons You Don’t Get Traffic From Google

If your website receives very little traffic from Google, it should be cause for concern. After all, search traffic from Google is free and can help you save lots of money by minimizing the need for paid advertising. Below, we list six different reasons why your website may not be getting traffic from Google.

Poor Search Engine Optimization

One of the biggest reasons why Google doesn’t send traffic to websites is poor search engine optimization. Some things that cause your website to be poorly optimized include:

Lack of unique titles and meta tags. When your web pages show up in search engines, a title and description is shown. If you haven’t created your own titles and descriptions, Google simply selects an appropriate snippet of your content. But by creating your own unique titles and meta descriptions, you can control what prospective visitors see and compel them to visit your website. Inflated source code. Believe it or not, Google only indexes a certain amount of content per web page. So the smaller your webpage is, the more likely that it will be indexed in its entirety. Poor placement of content. Because Google only indexes a finite portion of a web page, starting from the top, content placement is very important. You want to make sure that your main content is always towards the top of each page.

By optimizing your web pages, Google will be able to discern the subject of your site and display it in search engine results pages.

Excessive Use of Ads

Google is on high alert against spammers. So if your website contains an excessive amount of ads and little content, or if your website is new and contains AdSense, Google will often relegate the website to the Google Sandbox or supplementary index. This will mean that your website will get little to no search engine traffic.

To remedy this situation, be sure to serve high quality content and wait before deploying AdSense on new websites.

Duplicate Content

Do you write your own unique content, or does your site simply republish articles that are hosted elsewhere? Or perhaps your website just aggregates content. To get Google to show you favor, you will need unique content.

Freshness

How often do you add new content? Google neglects websites that don’t regularly add new content. So if you have a blog, it is probably a good idea to have at least one new post per week. For other websites, new content should be added at least twice every month. If you do not have new content, consider revising/updating an existing page.

Perhaps Google doesn’t know about you.

Make sure that you have submitted your website to Google. Additionally, make sure that your pages are well-linked. Finally, you should also consider submitting a sitemap to Google, which will ensure that Google knows about all of your website’s pages.

Low Pagerank or Penalties

Google calculates the relative worth of a web page (pagerank) based on the number of websites that link to that page. So, it is important to regularly seek new linking opportunites. At the same time, however, it is important to be careful of how you get links and who you decide to link to. Believe it or not, Google may penalize your website if you link to questionable sites or buy links. Also, be sure that you are not employing any black hat seo tactics.

Getting Google to send you traffic isn’t hard. Just employ these tips, and you will start to see results. For additional information, see our article Why Google Isn’t Visiting Your Website.

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