Tips to Save Millions of Dollars in Advertising Expense

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Tips to Save Millions of Dollars in Advertising Expense

To know what the world is searching for must be amazing. Search engines like Google, Yahoo and Bing are in that position but they’re not exactly sharing those insights. Well, except if a little guess work is done and leverage their keyword research or keyword suggests tools. For example, the suggest-as-you-type features that all the major search engines now offer can provide some interesting insight “on the fly” into what people are searching for. When we are ready to build a website for a business there are a few simple search engine optimization tips that one should consider as soon as purchasing the domain name. Implementing a few things correctly, right from the beginning, can slingshot website into top search rankings within just a few months of launching. There are currently 29.6 million small businesses in the U.S. out of which 63% of consumers and small business owners use the internet to find information about local companies and 82% use search engines.  That means there’s a lot of opportunity for local SEO.

Every online business owner should be aware of a few simple SEO tips that they themselves can implement to increase their search engine rankings. Often times in haste to improve any off or online business people will rush to hire an (overpriced) consultant. Without question, search engine optimization is important for any person or entity wanting to increase their ranking with the search engines. Of equal importance however is developing a basic understanding of how SEO works and why. By quickly introducing outside consultants to address this need for us we tend to sidestep this learning process ourselves. This ends up costing us both a valuable education and money. Let’s have a look at a few basic SEO techniques we ourselves can implement that should improve both our search engine ranking and our budget.

Important, high-quality sites receive a higher Page-Rank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines Page-Rank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

With the Google Rankings tools one can check the most important Google measurements for your website:

* Saturation: The number of indexed pages by Google for your entire website.

* Back Links: The number of indexed pages of external websites which have links to your own website.

* Google Page-Rank: A function of Google that measures the quality of a website on a scale of 0 to 10 based on various parameters including the “Saturation” and the “Back Links”.

One can also compare your website’s score with the competition and track changes by generating history reports.

If one piece of advice for everyone about SEO and information architecture, it’s this: bring in a search usability specialist early in the design, redesign, or early prototype stages. Likewise, if one wants to purchase a new CMS for site, bring in an SEO professional to evaluate them. A search usability analysis can save organization thousands, or even millions, of dollars in advertising expenses.

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