Web Traffic Through Search Engine Optimization

admin    Google Optimization     Engine, Optimization, Search, Through, Traffic

Web Traffic Through Search Engine Optimization

Search engine Optimization is one of the finest ways to generate targeted Web traffic. The ultimate goal of Search Engine optimization is to get a web site to the first few pages of Search engines which generate a lot of search engine web traffic.

A lot of ways exist to achieve search engine optimization to get web traffic. The first thing among them that bothers the most is the use of keywords appropriately on the site. So, search engine optimization starts right from the website design. Using the highest priority keywords is the key tool in search engine optimization.

Google, in the past, considered keyword density as the tool for search engine optimization. Keyword density simply means placing the main keyword many number of times the content of the site for web traffic. This proved good for a period of time to provide good web traffic. The only disadvantage here is that, repeating the same keyword many times brings in duplicate content to the site and duplicate content is never good.

So, Google has made changes in this law. What Google defines as quality now is that content that not only contains the main keyword but also contains a few other related keywords that Google finds basing on an algorithm and awards traffic this way. Google named this as LSI relevancy.

Google has put in its generous effort to define the highest priority related keywords for any content of the site. The effort resulted Google Ad word tool. What we do here is, very simple. We just type in the main keyword for which we are targeting web traffic into the input box and a list comes up with all the related keywords. As you can imagine, this has made it easy to find the related keywords. The next step is to include maximum number of the related keyword in the content of the web site. It’s as simple as that.

Most of the people use this way.  Another way exists, but many ignore this. In the other way, we make a search of our main keyword in Google. We then find out the website ranked highest by Google for our keyword. We can then find out the keywords used in the highest ranked website. To do this, another part of Google Ad words tool is to be used.  This appears as “Instead of descriptive words or phrases you do it by web content”. This is pretty easy. We just need to type in the URL we got from the first website in the search engine results and in a few seconds a list appears with all the related contents. These are the related keyword that we need. The next steps are similar. We just use these related keywords in the site content. This makes the site search engine optimized in the eyes of Google. Hence our objective is accomplished.

Top Ten Search Engine Optimization Tips

admin    Google Optimization     Engine, Optimization, Search, Tips

Top Ten Search Engine Optimization Tips

1. Be Unique or Cast into Oblivion
In a web world of “me too” web sites, products and services, nothing is more exciting than something totally unique. The side benefit is that people will search for keywords that belong only to you – think “Macintosh,” or “iPod.” Before Apple invented the products and made the words “Macintosh” and “iPod” into household names, how many people would have searched for those words?? Nobody, except maybe the creative people at Apple. Create a web site that reflects your uniqueness. Create a unique theme and you will boldly stand out from the zillions of other sites on the Internet. Plus, that way you will never have to try and obtain in-bound links – you will become a link magnet automatically!

2. Killer Keyword Research
Simply put, nothing else in SEO matters if you don’t get the foundation of your SEO right from the get-go. The foundation of all great SEO is made up of excellent Keyword research and selection. Along with this, never aim for highly competitive keywords when optimizing a site. Use the “long tail” approach and go for a wider reach. If you are in a niche market or your keywords are not highly competitive, then go for the targeted keyword selection approach. If not, go broad in your selection of keywords.

3. Hot Damn Keyword-Rich Anchor Text and Domain Names
Use keyword-rich domain names. And again, uniqueness here will pay off hugely. Search engines and directories look at domain names when ranking pages, though the benefit of keywords in your domain is small. But to your searchers, it’s huge! These bolded keywords in your domain names will help you stand out in the SERPs.

Search Engines factor link popularity into their ranking algorithms and look at the anchor text of in-bound links pointing to your site. Text used in an anchor link that points to your web site should always contain your keywords, if possible. Having these keywords in your domain encourages webmasters to use the same keywords in the anchor text when they grant you an in-bound link from their web site to yours. Simply put, if the keywords are in your domain, you will most likely get links pointing to your site with keywords in the important anchor text as well.

Keep the domain short, easy to say and easy to spell. Even better, create words that have a built-in buzz factor or hip feel, for example: “mySpace.com,” Linkedin.com,” or “del.icio.us.”
 
4. Fabulous File Names, Folders and Paths
Just like domains, the keyword-rich theory also applies here. File names and folders should be short, easy to read and descriptive. The end result is that when your web page shows up in the SERPs, a searcher can immediately see relevant keywords in bold, from your domain name all the way down to the actual HTML file name.

Keep the depth of the path shallow. This means, don’t bury web pages too deep. Here’s a good rule of thumb: if a user has to click more than three times to get to the relevant content within your web site, it’s buried too deep.
 
By the way, if you do use keywords in the domain or filename, separate them with hyphens or underscores – it makes reading them much easier for searchers.
5. Radical Relevant Content Wins Every Time
Search engine robots search text to index and rank your web pages. So, give them what they want – keyword rich relevant text. Write body text for humans first, search bots second. Also, try to put yourself in your searchers’ shoes. Ask yourself – What might people be typing into Google’s search query field to find my web site? Then play the search “dating game” and give them what they want: relevant content and keywords sprinkled throughout the text.

There are tens of thousand of opinions on how much text should be on a page. Use common sense and visually look at your page. Does it look skimpy in regards to how much relevant content you are trying to give searchers? My rule is a minimum of two hundred fifty words and above of highly relevant information. If a searcher has to scroll down more than a few inches “below the fold,” then I have too much text on the page.

How many keywords in the body text? Use your own discretion. If you’ve overdone your text with too many keywords it will scream “redundant” not “relevant.” Go for relevant, not redundant.

There are many excellent web site owners who report they have “never” requested an in-bound link to their site, yet tens of thousand of other web sites link to them! How is this so? Simply because they offer great relevant information to searchers! Searchers then bookmark the pages, tell their friends and associates about the pages write about them in blogs and so on. If you concentrate more on relevancy than on how many keywords you put on your page for a search spider, you will attract tons of in-bound links.

6. Poignant Page Titles Rock
Web page titles weigh heavily in the algorithms of search engines and are not only important to them, but are also part of the first impression searchers usually look at after they perform a search query of your listing.

It is crucial that you have your top keywords strategically placed in your page titles in the order that a searcher typed into the query field (or at least in close proximity). Put your most important category keywords at the beginning, in order of search importance. If you are optimizing a page for a company name or brand name, then consider separate web pages for each. A few good rules are: each page should be unique, with three major keywords for each web page, and three less important keywords. Always consider adding a location name to where you’re doing business, if it applies.
 
7. Meaningful Meta Keyword & Description Tags
Many SEO experts say search engine keyword / description Meta tags are no longer or rarely used – I don’t agree.  The proof is that a well-written Meta description tag for many of my clients is in fact picked up in the SERPs! Sometimes a snippet of it is used, along with a snippet of keyword-rich body text. Search engines change and tweak their algorithms all the time. They may, or may not, put more importance on meta tags in the future. I’ll keep playing it safe and use them.

Writing a good description tag with a call to action that mentions “free shipping” or a “gift with a purchase” is certainly better than no description at all. Surveys of web searchers show that what searchers read most often is the search query description.

Gathering a big juicy list of Meta keywords together helps the professional optimizer focus on which keywords are truly relevant to each and every web page – even if you only use a fraction of those keywords on the actual page.  Copying and pasting both of these keyword-rich text attributes into a web page’s meta tag area takes just a few seconds of time. So why not simply do it?

8. Hell of a Heading (H1 – H6 tags)
I love these for two important reasons. Always remember: searchers scan text before reading text!

Reason 1: The search engines appear to rate my client’s web pages really well when ever I use them.

Reason 2: The other benefit is for searchers. Big, bold headings point out what’s on the page. Searchers scan the headings way before they commit to reading the body text. When a searcher clicks your listing in the SERPs and lands on one of your pages, they will read on if the headings contain their keywords. If they don’t contain the keywords, they take off in search of a site that has what they are looking for. Headings stand out and are “scan friendly,” so use them whenever you can.

9. Love Those Links!
The web got its start with links, and nothing about this has changed except that people (especially web site designers) are forgetting about this! Hypertext links are what search engine spiders follow to index and rank web pages. If search spiders can’t simply and easily follow links pointing to your site from other sites, from your site to their sites, or from page to page once inside of your site, then you will not be found – period. And if your site can’t be found, what is the point of having a web site in the first place?

Some common problems that pose roadblocks for search spiders are: all-Flash sites, heavy-duty use of JavaScript, deep dynamic pages that are database-driven, and other advanced technologies. Google states it clearly in its Guidelines to webmasters: “Google has trouble indexing” these technologies.

There is nothing wrong with using any of these (and other) advanced technologies on your web site, but you simply must take the search engine’s robot into consideration when using them.

I have no doubt in my mind that Flash, video, images, databases, iPod-cast and more will all be much more search friendly in the near future, but if you want to be found and ranked well in the SERPs now, stick to plain vanilla HTML web pages that are spider friendly right along-side your way-cool Flash movie.

All pages on your site should link to at least one other web page within your site. Always create a site map for your site and periodically submit it to the search engines, especially if you add pages or make significant changes to your site.

Site maps help spiders quickly find every page on your site. It’s also great for searchers who may have not found exactly what they are looking for, or need some help to navigate your site better.

No web site is an island. If you think highly of other web sites that share the theme of your site in some way, by all means give them a link. Exchange links with sites your visitors truly will find useful in some way. Don’t exchange links just to increase your page rank popularity – this is a complete waste of time.

10. Quick SEO Ranking Tricks and Guarantees (Yeah, right)
There aren’t any guarantees. Bottom line, if you’re the impatient type, you are not going to have any patience for SEO at all. SEO takes time. I repeat, TIME as in “months of time.” If you are the impatient type, I recommend that you open a Google AdWords or Yahoo Search Marketing account, which will suit you much better than doing your own SEO.

There is a very good reason that unethical SEO is called “black hat ” SEO.  Taking the incredible risk of trying to do anything unethical with the search engines or with searchers will get you banned. Trust me, there are many novice optimizers who didn’t know making that “little change” to their web site would cause their site to disappear from Google.

SEO forums have countless webmasters desperately asking for help and requesting information on how to get their sites reinstated. Keep in mind that some of your competitors may be constantly checking your site and looking for anything out of the ordinary. If they see anything that might get your site to fall out of favor with a search engine, you can bet they are only a click or two away from reporting you to the search engines.

Strike the word “guarantee” from your SEO vocabulary. You cannot – I repeat, cannot – guarantee that you will get an optimized organic web page on Page One of a search engine. Search engines are constantly changing, and web sites that are listed by the search engines are constantly changing in response. If an SEO firm or person guarantees you some kind of page rank, you should say “thank you for sharing” and then run away. No one can guarantee rankings, even if they claim to have “friends at Google” or secret insider information that gives them any kind of special edge. 

The article was originally written by one of my favorite SEO Richard John Jenkins. If you want his service and suggestion, please visit his site at the following link.

Richard John Jenkins is the owner of Web Search Engineer and a freelance SEO, Search Engine Optimization, Specialist and Trainer. Richard offers clients affordable Search Engine Optimization, SEO, Search Engine Marketing Services and Training.

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Search Engine Optimization Primer for Maximimum Results

admin    Google Optimization     Engine, Maximimum, Optimization, Primer, Results, Search

Search Engine Optimization Primer for Maximimum Results

Search Engine Optimization Primer

Although the concept of search engine optimization — the process of making a site and its content highly relevant for both search engines and searchers — can be somewhat complex, there are a number of basic techniques you can use to improve your organic search results. Keep in mind these methods when trying to achieve top rankings for your Web site as part of a niche marketing plan:

Add Meta tags. Meta tags are simple lines of code at the top of your Web page that tell search engines about your page. Include a title tag, keyword tag, description tag, and robots tag on each page.
Try to get your web pages stored in Google’s index. Google Index Pages represent the number of web pages on your website that have been stored in the Google database. The more pages that are stored in Google’s database, the more visibility your website has.
Readability Level of Web Site Content. The readability level of content on your website measures the level of education necessary to read and have an understanding of the web page content. The content should be simple enough so that your target audience can understand it.
Make sure that you have a site map and it is up-to-date. A site map is a easy way of informing search engines of the information they need to trawl your Web site. There are plenty of free software packages on the Web that can help you generate a site map. Once you create one, submit it to Google and Yahoo. The results will be worth your efforts.
All navigation should be in HTML. Some websites have navigational items in the form of JavaScript. Even though navigation technically still works in this format, it’s not able to be optimized. If  your navigation is in HTML and place keywords in your links, all your links will count more to the search engines.

Note: Do not use an underscore in links as they prohibit crawling by search engines.

Use Flash content sparingly. Some webmasters like to use Flash because of the presentation, but if your focus is on search results, you’ll want to use it minimally, and only after your site has been reviewed with basic search engine optimization in mind.

Note: If you use Flash images be sure to tags tohose images in HTML with ALT tags.

Place keywords in your page content. Search engines scan your Web site and Web pages for keywords. Shoot for a keyword density of between two and eight percent. Google likes your page to be at the lower end of this scale and Yahoo at the upper end.

Submit your Web site to search engine directories. It’s always a good idea to let large search engine directories know that you’re out there. Submit your Web site URL to directories like Google, Yahoo, and the Open Directory Project (dmoz.org).

Create links to your Web site. Create one-way links to your site using articles or forum posts. Having links to your website from authorized resources on the Internet helps you rank higher in search engines because these links indicate your website is trustworthy.
Sign Up Forms. A simple subscription form indicates to Google that this site is not SPAM because the form shows that you care about users.

Remember that Rome wasn’t built in a day. Good optimization takes time. People expect to see results immediately. You may very well see improvements in a short period, but reaching the No. 1 position takes time. Be patient.

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Secret Predictions of Search Engine Optimization

admin    Google Optimization     Engine, Optimization, Predictions, Search, Secret

Secret Predictions of Search Engine Optimization

You are about to discover the secret predictions of search engine optimization experts for 2006 and beyond! You’re going to want to start making plans NOW to capitalize on this information.

Are you making fatal mistakes on your niche websites?  Are you afraid of being tossed out of both Google and Yahoo?

I want to start off by telling you that I am not an SEO expert. I am just a full time entrepreneur and marketer.

I do, however, know that when you are not comfortable about a subject, like I was with search engine optimization, you need to ask experts.

•    You don’t get on forums and ask other marketers.

•    You don’t ask the lady who bags your groceries.

•    You also don’t ask your wife who would rather be shopping  (Sorry Anna – you
Know it’s true)

I interviewed people who lived and breathed search engine optimization. 

And you know what? I also didn’t care what the search engines were doing today. 

I wanted to hear what they were going to do next month, next year, and even years     down the road.

Many marketers would hear that something was working and would jump on the bandwagon. Then they’d find out the hard way that Google and Yahoo were already finding ways to prevent this “new” technique or process and ban it.

Why would you want to spend your valuable time and money doing something such as using generated page software only to find out each of your pages are being targeted by the search engine?  And if they’re found, they will be penalized or all out banned!

This is your chance to really find out what will or won’t possibly work in the future. Start
making plans now to capitalize on this information.

You are about to discover the predictions from the SEO Experts that were brave enough to go out on a limb and answer my tough questions.

In this ebook you will find out the inside scoop when SEO
Experts reveal their secret predictions about…

•    …the changes Google will make in 2006 that will impact your site and your
search engine ranking.

• What new technology the search engines introduce in the next year that will affect your ranking

•Inside predictions on duplicate content and how Google and Yahoo will handle this problem in the future.

•What you will have to concentrate on to have your websites either stay or become highly ranked in the search engines in the next year.

SEO Expert #1 

1.  What changes do you see Google making in the next year or two and its impact on
Website owners and their search engine ranking?

Google will do a lot of things that seem random, like opening a video store… none of this
Has any real impact on those concerned with search engines.  For more details go to www.sitemap-makers.com .The main changes we can expect from Google are greater refinements in link analysis
And spam filtering, as they lead the way among search engines in creating a new map of
the web. 

I expect Google to launch something comparable to Yahoo stores, get into the auction
business, and try more experiments like Google Base.  Some of these things will have an
impact on search marketing because Google will integrate them into the search tools and
portal as they did with Froogle.

2.  What changes do you see Yahoo making in the next year or two and its impact on
website owners and their search engine ranking?
Yahoo will have to switch their pay-per-click bidding system to match what Google has
been doing with Adwords. For more information logon to www.keyword-swipe.com This will make Yahoo’s PPC platform more competitive, and
drive a great deal more profit into their search engine. This in turn will enable them to
promote the value of their search engine. 

To become more important in the SEO world, Yahoo must attract more users to their
search engine, but even with a large increase in the user base, the search results are still
formatted to favor the paid listings. 

Yahoo will need to catch up with Google in the area of link analysis, but there’s no reason
why they can’t. At this point, Yahoo’s researchers appear to have a fairly naive view of
spam, and if this doesn’t change, it will remain fairly easy to manipulate Y! search results.

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Personal Branding: Your Google Cv, Web Presence And Reputation Management

admin    Google Optimization     Branding, Google, Management, Personal, Presence, Reputation

Personal Branding: Your Google Cv, Web Presence And Reputation Management

Personal Branding: Your Google CV, Web Presence and Reputation Management
Improving one’s web presence through online branding is easy enough these days. But sometimes your Google CV doesn’t reflect your true potential – or maybe it is populated with results for someone with a similar name.
Bad associated publicity can hamper your online success, but with a decent amount of effort, your self marketing efforts can build your Google CV into masterpiece.
Personal Branding Tips
A good start to improving your Google CV is to try and penetrate the sites which are already listing results for your name. If possible, create accounts at these sites with information about you and your products or services. And make sure that all these sites are interlinked.
Make sure your own website is well optimised for search engines and always be sure to include your brand names and other valuable key phrases in your web content. A great way to increase online visibility is to own your domain and variations, or at least as many domains as you can which include your name, and redirect them to your site or blog.
Social Networking
Create a profile for yourself or your brand at all the major social networking destinations such as Facebook, MySpace and Twitter. These types of services can be used to gather information about your market, release information about you or your brand, and increase your visibility and transparency while making valuable contacts.
Submit your news to social book marking sites when you’ve published a new blog post or article. The most popular international social book marking sites include Digg, Reddit and StumbleUpon.
Online Reputation Monitoring
By setting up a few simple reputation management tools, you’ll automatically receive notification about any content online which includes your keywords. By knowing what the public are saying about you or your brand, you have a better understanding of your audience, and how to go about creating content to improve your Google CV and overall credibility.
Creating Content
Create a blog and always be sure to generate interesting content using the most relevant keywords. Blogs are free and a great way of creating formal content in an informal environment. Write articles and submit them to external sites (also keeping keywords in mind). Write them or have them written and then distribute to the many free article directories available online, linking back to your website or profile on your desired social networking site.
How far you’d like to take self marketing is up to you. There are many things you can do to increase your impact online and start owning your Google CV – consider how you can create a relevant buzz. Create podcasts, viral videos or other interesting rich media and write a blog post to go submit with each one – be sure to notify users on Twitter of your YouTube videos – your YouTube viewers about your Twitter activity, and so on.
Honesty is the best policy – as your online visibility improves, so will your online credibility. By being more active online and engaging with users, you have potential to build relationships which are ultimately more important to both your credibility and web visibility than anything else.
About the Author
Claim back your Google CV with Lookup Page. By allowing you to create or improve your online presence, this site will help you to take control of your Google CV and start branding yourself online. Visit the site for more tips on how to build your Google CV and increase your online visibility.

How To Improve CTR Of Your Google Adwords!

admin    Google Optimization     Adwords, Google, improve

How To Improve CTR Of Your Google Adwords!

As you are aware, Google Adwords is one of the most popular PPC
avenues because of several features.

* Low signup cost (only ) * Instant activation of your account
* Instant activation of your ad campaign * Provision to set
daily spending limits

As the Click-Through-Rate (CTR) goes up, your ad position
improves and Cost-Per-Click (CPC) goes down. This really puts
Google Adwords in a different league.

Here are some simple tips to improve your CTR –

1) Specific matching along with broad matching

Generally when you want to advertise for, say, online dating,
you put online dating in the keywords list. I suggest that you
all of these in the keywords list -

[online dating] “online dating” online dating

This way, when a searcher types just online dating, the click is
credited to the 1st keyword. If the searcher types a keyphrase
including online dating in that order but as part of a bigger
term like free online dating, it is credited to the 2nd keyword.
And if both online and dating are present but not together and
in that order, like online singles dating, it is credited to the
3rd keyword.

This improves the CTR for certain specific keywords and helps to
lower your CPC and also improves your ad position.

2) Use a variable title

Did you know that your clickthrough rate (CTR) goes up when the
searcher sees his keywords (that he searched for) in your ad?
This is because Google shows these words in bold.

But you don’t know what term this searcher has used. So how can
you put the term in the title? Try this.

Put this string in the title field on the Adwords screen -

{KeyWord: Default Title} where you replace “Default Title” with
a suitable text. Now Google will show the search term as the ad
title if the searched term fits within the 25 character limit
and your default title if the search term won’t fit.

Example – say you use {KeyWord: Online Dating} as the title and
dating as the keyword.

If someone searches for dating help, the shown title will be
Dating Help. However if one searches for free online dating
resources, Google will show Online Dating because the search
term won’t fit in the title space (25 characters).

Did you notice the capitalization? If you use Keyword, then
only the first word would be capitalized. If you use keyword,
all the letters will be in small case.

This tip alone can boost your CTR by 157% or more.

3) Variable destination URL

Did you know that Google now allows variable destination URLs?
Why do you need that? Variable destination URL can help you
identify the terms that the searchers are using and you can
alter your page content to suit those terms for a much better
conversion.

Let’s see the syntax to get the search term in the destination
URL –

http://www.ebizindia.co
m/pam.php?kw=google tips

Here we are sending the searcher to a PHP program (you can use a
Perl program also), which then stores the terms in a database
for easy analysis. You can plan for yourself how you want to put
this information to your advantage.

Frankly this tip does not increase your clickthrough rate
directly but once you know what the searches were searching for,
when they arrived at your site, you can change your message for
a much better response

Related Google Tips Articles

Google Adsense: Having Multiple Sites For One Account

admin    Google Optimization     Account, Adsense, Google, Having, Multiple, Sites

Google Adsense: Having Multiple Sites For One Account

Is it Possible for Me to Have More Than One Site For My Google Adsense Account?

Yes. In fact, the more sites you have displaying Google Adsense ads, the more money you will make. You don’t even have to notify Google of the new sites. Make sure though, that any new site you add conforms to Google Adsense Program Policies, because if your account gets terminated for any reason, you would not be able to display the Google Adsense ads on any of them.

All you have to do is copy and past the same ad layout code you previously copied and pasted to your original site.

The same rules apply when adding an Adsense for Search box to your new site. Simply choose all the parameters from the choices displayed, copy the code to the new site or new pages within the old site. As in the beginning, Google’s webcrawler will detect the code and you’re all set.

Will It Help Me to Buy Google Adsense “Secrets” E-books and Reports?

As with any money-making venture, there are pitfalls, pros and cons and some outright cons. As popular as Google Adsense has become, it’s no surprise there is a wealth of information for sale. Try it. Google Google Adsense and you’ll see what I mean. There are those promising they make thousands and thousands of dollars a month from Google Adsense and they are willing to share their “secrets” with you – for a price.

The fact is Google Adsense will tell you everything you need to know – for free. They have a support site that covers virtually everything you would need to know about the program and experience will teach you the rest, although I admit I have seen a couple of interesting books on http://amazon.com. How can you find high paying keywords for your site? Free Secret Adsense Book at http://www.honestreview.info/adsense/index.htm

There are a lot of people out there in cyberspace who will gladly answer your questions for free and there are many forums where you can post questions. You can even email the Google Adsense Support Staff if you have questions that their Support Site doesn’t answer.

Experience will probably be your best teacher anyway. And the good news is the Google Adsense program makes that experience painless in that you have nothing lose. So just take a chance on yourself for now. Learn everything you can to maximize your earning potential.

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The Google Adsense Report And Why The Program Is Original

admin    Google Optimization     Adsense, Google, Original, Program, Report

The Google Adsense Report And Why The Program Is Original

Understanding the Google Adsense Report

When you log into your Google Adsense account, you are automatically taken to the page where you can view all your Adsense activity. On the Reports tab, you’ll see “Today’s Earnings.” This is the approximate amount you have earned today in your Google Adsense account. Earnings are not final at this point and could be adjusted for invalid clicks or fees.

It’s interesting to look at the breakdown. As you can see, Adsense for Content, which refers to the targeted ads appearing on the pages in which you have written content, is listed first. Here you will see the number of page impressions listed in the first column. While a page impression is generally the same as a page view, that is not always the case. For a more detailed definition of a page impression, see Google Adsense support, click on Your Adsense Account and then click on Your Adsense Report.

Next, you’ll notice the number of clicks. This refers to the number of times “your ads” were clicked on.

Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of the time an ad was clicked on after viewing your page.

Page eCPM which stands for effective cost per thousand impressions. It is calculated by dividing total earnings by the number of page impressions in thousands.

Don’t be intimidated by these statistics. The bottom line, your earnings, is what really counts. As you become more familiar with Google Adsense, statistics will become like second nature. First, just start.

How is Google Adsense Different From Other Ad Networks?

Primarily because it is Google and that carries a lot of clout just with name recognition alone. But here are some advantages to being a part of the Google Adsense network:

Getting started is fast and easy and requires no technical knowledge. Google Adsense even provides html code for easy implementation with clear instructions.

Google Adsense has both the Adsense for Content feature and the Adsense for Search feature. Google Adsense not only provides keyword targeted ads but site targeted ads as well, maximizing your potential for revenue.

Google Adsense provides a filter so that you can choose not to run your competitor’s ads on your pages as well as filter other unwanted ads. How can you find high paying keywords for your site? Free Secret Adsense Book at http://www.honestreview.info/adsense/index.htm

Google Adsense provides an extensive support site that is easily understood.

What You Need To Get Listed On Google

admin    Google Optimization     Google, listed, Need

What You Need To Get Listed On Google

Here is what you need to get listed on google. There are actually a lot of things that you will need but I won’t go into every single thing because we may not have enough time. But what I will do is point out some of the most important things that you will need to get listed on google.

The first thing you are going to need is a good keyword or search term. The reason for this is you need a keyword that your potential buyer is going to use to find what it is you are selling. You will want it to be along tail keyword also. Long tail means a keyword with 3 to 4 words in that phrase like “dog training for German Sheppard”. That’s a long tail keyword and it is very targeted. When you use long tail keywords you can get more targeted visitor to your site and they usually have lower competing site.

The next thing you need to get listed on google is you need an optimized website. All that means is that the site needs to have the keyword that you are targeting in the title tag of the website and it also needs the keyword to show up in the H1 tag of the website. If you don’t know what that means you can look it up by doing a google search or you can create your website using a wordpress blog and all of this will be taken care of for you.

Another important thing that you will need is backlinks. Backlinks are links that will point to your site from other sites. They are crucial when it comes to getting listed on google and the reason is, Google only wants to list websites that they feel are relevant to the search terms that are typed in. If you have a lot of backlinks pointing to your site then in googles eyes, your site is very relevant and it will get list. You can create backlinks your self or you can buy them. The easiest way to create backlinks though is to write articles and then submit them to article directories.

Once you have all of these pieces in place it should be easy to get listed on google. It sometimes takes a little work for you to get it done but once you start it’s like a snow ball affect and you’ll start see more traffic from being listed.

I hope this article helped you out, I have more free articles and videos on my blog at http://HowToGetListedOnGoogle.com I also have a quick FREE VIDEO that Reveals the #1 Secret to Getting On The First Page Of Google Within 24 Hours Guaranteed. Got to http://HowToGetListedOnGoogle.com

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Google Adsense: How To Write Great Blogs

admin    Google Optimization     Adsense, Blogs, Google, Great, write

Google Adsense: How To Write Great Blogs

The best thing about blogging is that there are no rules. You can write about anything you want. A self-publisher’s dream! There are some things you can do though to maximize your Google Adsense profits. Narrow your subject. Don’t just write about shopping. Write about shopping for antique dresser drawer pulls. Write every day. Have a blog at more than one site. If you develop a readership, you’re more likely to increase your profits.

Write about something you know or want to know or at the very least care about. If you try to write a great blog based on a “hot keyword” yet it’s something you could care less about, you’ll likely not stay with it long. Experiment and see what works for you. You can write based on your own opinion or something factual. You can review a product or service or a movie. Read other people’s blogs and notice how many reads they’re getting. Above all, have fun. After all, it’s free and if you’re persistent you’ll see your Google Adsense dollars adding up.

Google Adsense: Learning About the Program and the Most Important Rule

How Does Google Adsense Program Work For Webmasters Wanting to Earn Income?

Advertisers pay Google when someone clicks on their ads which are placed on pages that contain text. For example, if you write content about lawn mowers, you will likely see ads from lawn mower manufacturers and/or retailers on that page. When someone clicks on those ads, the advertiser pays Google and Google pays you. Of course, the advertiser is hoping the person that clicked on the add will actually purchase the lawn mower or whatever they’re offering. Most people can make their AdSense sites veritable cash cows! Free Secret Adsense Book at http://www.honestreview.info/adsense/index.htm

In fact, Google is very strict about the integrity of this process. You are forbidden to click on your own ads. If you do, your Adsense account will be terminated and you might never get it back. You are also prohibited from asking others to click on “your ads”. It makes sense. Why would advertisers want to pay just so your friends and family could click on your ads when no one is really interested in purchasing the lawn mower or subject of the ad.

The good news is that it’s not necessary to “cheat.” Google Adsense is so easy you’ll make more money just going by the rules. Have or write interesting content that will turn up in search engines and you have “targeted” the right people to read those ads. Just think, somebody in Indiana buys a lawn mower and you get a commission!

What Not to Tell Others About the Google Adsense Program – The Most Important Rule

Sympathy only goes so far. Not only is it against the Google Adsense Program Policies but if you rely on friends and family members to click on your ads instead of diligently working the program, you’re cheating yourself – and the Google Adsense Program.

The “help me out” wail may work when your kid is selling outrageously expensive candles for the end of the year school party but it has no place in the Google Adsense Program.

Besides, if you’re asking people to click on your ads, that means you’re not optimizing your site for valid clicks as well as referrals. Use that same energy to polish your content and your site. When family and friends ask what you’ve been up to, you can proudly show them your hard work. When they see how excited you are, you’ll see your referral revenue go up.