Want to Make Money From Google Adwords? Forget It…

admin    Google Optimization     Adwords, Forget, From, Google, It..., Money, Want

Want to Make Money From Google Adwords? Forget It…

… unless you grab the free special report and learn all the tips, tricks and techniques.

Everyone loves shortcuts. If there was a simple and effective way to boost the performance of your Google Adwords, would you like to lay your hands on it? You bet!

How much would you be willing to pay for this amazing information?

What if I tell… “You don’t need to pay one red cent to get this?”

Well… there are certain simple steps to follow to get the maximum out of your Google Adwords campaigns. I have used these simple ’shortcuts’ over and over again, resulting in vastly improved campaigns. By following the simple steps that I have outlined in my free report, I can virtually guarantee that you WILL see equally amazing results in your campaigns too.

Not only that, you will also save time and efforts.

Here are a few excerpts from my special report that you can download at no cost (download link at the bottom of this article):-

1) Always split test your ads: No matter what you do, you should always have at least two versions of your ads that you test against each other. More on this in my special report.

2) Optimizing is the key: This is one of the trickiest parts. Most Google Adwords users do not know what to do. Further, most users cannot figure out when to optimize their campaigns. Find out more about this important part in the free report at the bottom of this article.

And, here’s a little secret tip for you:

Keep reading blogs and articles like this and keep an eye on Google and watch out for the ads that come up for different keywords to get new ideas you can test.

Also, consider using an automation software like AdWords Analyzer.

Adwords Analyzer is a big time saver! Being able to know how many ads appear for keywords without having to type them in one-by-one is simply genius! I’ve found popular keywords that don’t have much competition at all. It really saves a lot of time.

Now I don’t do any keyword research without first using this software, Adwords Analyzer has a permanent spot on my desktop.

If you’d like to learn more such secret ‘tips’ on running a highly successful Google Adwords campaign, download your free copy of my “Google Adwords Special Report” and possibly get over 5000 subscribers within 10 days. Yes…. it is possible. If I can do it, you can too. Learn how… download your free report now.

Focus Your SEO Efforts On Google And The Rest Will Follow

admin    Google Optimization     Efforts, Focus, Follow, Google, Rest

Focus Your SEO Efforts On Google And The Rest Will Follow

When optimizing your website for the search engines, you really have three choices on which one to optimize for – Google, Yahoo, or MSN. Each search engine has certain criteria that is emphasized more and the factors that help you rank well differ from search engine to search engine.

For example, do a search for the term “sports” and you’ll find that ESPN holds the top spot in Google, while Yahoo! Sports holds the top spot in Yahoo and Fox Sports holds the top spot in MSN.

Of course, then again, if you do a search for “hotels”, you’ll find that http://hotels.com has the top spot in all three search engines.

So what’s a person to do when optimizing their websites?

My advice is to focus your attention on optimizing your website to rank well in Google. Yahoo and MSN combined don’t send as much traffic as Google will if you hold the top spot. Since Google gets nearly half (about 49%) of ALL search engine traffic, it’s makes sense that you’d want to focus your efforts on Google.

Also, since Google has the reputation for providing the most relevant results, Yahoo and MSN tend to always be playing catch up. So what’s working well in Google will likely work for both Yahoo and MSN.

However, if you optimize for just Yahoo or MSN, you’re not likely to rank as well in Google.

One thing I also like about Google is how fast they’re currently updating their index. You can get a website up, get a few links, and be indexed in less than a week. Yahoo and MSN tend to be a lot slower in getting your website indexed. Also, the rankings change less often in Yahoo and MSN, which is great if you hold the top ranking, but not so great when you’re trying to climb up in the rankings. With Google’s frequently updating index, you get more feedback on how well your search engine optimization efforts are paying off.

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Have Google Pay You $100 Each Month for Your Parked Domain Names!

admin    Google Optimization     $100, domain, Each, Google, Month, Names, Parked

Have Google Pay You 0 Each Month for Your Parked Domain Names!

Domain Registration giants are making a fortune from your parked domain names and their AdSense accounts. It was happening to me until a few months ago. Now I earn over 0 per month per domain name! Best of all, it’s all on auto pilot.

It’s easy to do and takes very little time or effort. Basically it involves using your spare domain names to let AdSense generate extra paychecks for you. I’ll walk you through it step by step.

The most important part will be getting great content. But don’t worry, we have that covered too. After some digging, I went with an inexpensive service called “Why Park?” that automatically builds fully search engine optimized sites in minutes with a few lines of really simple input. They even host the sites for you. Of course I admit I became a little biased toward their service after my first auto generated site got ranked #5 on Google just one week after it went live.

All you need is a free AdSense account. If you still need to get your account just visit http://www.google.com/adsense.

Step1: Get the Best Keywords; Straight from Google!

It’s easier than ever to find the best keywords. I use Google’s own keyword database to figure out which get the most search volume with the least competition. Give it a try at https://adwords.google.com/select/KeywordToolExternal.

Step 2: Hook Google with a Great Title!

Let’s do a real project. Let’s say we have a domain name to do with custom cakes. If we enter the word “cake” into Google’s free keyword tool, we’ll get plenty of great ideas for what’s hot. “Cake” might be too general to want to compete against but “wedding cake” and “birthday cake” are both great niches.

Take your most important specific and general keyword phrases and put them together, specific first; general second. Let’s use “wedding cake” and “cake”. Now separate the keywords or phrases by a pipe (that vertical key over the Enter/Return key). We now have “wedding cake | cake”. Now go back and grab one or two more relevant keywords like “birthday cake” and “baby shower cake” and combine them like this “wedding cake | cakes for birthdays, baby showers and more”.

Now you’ve covered all your bases and build a fantastic keyword rich title that won’t look like keyword spamming. More importantly it’s one that people will actually read. You have singular and plural versions of “cake(s)”, which will also help a lot.

Step 3: Get Noticed!

Now we will write a META description that will really get you noticed. This is important. Not only can this tip alone get you ahead of most competitors, but it’s also what readers see of your site before they decide to visit. You need to write something for people, but that search engines will like. Don’t worry. It’s a lot easier than it sounds.

Take all of your keywords and line them up in order of importance. Since “wedding cake” gets more searches than any other, let’s start there and use the same logic for the rest. Now we have, in order, “wedding cake”, “cake”, “birthday cake”, and “baby shower cake.” Be sure to improve your keyword prominence (relevance based on position) by using your best keyword within the first few words of the description, like this: “Wedding cakes made easy! Get great articles, recipes and decorating tips to make cakes for your special occasion. From triple-layer double chocolate birthday cakes to baby shower cup cake buffets; we have tips to make your special occasion delicious.”

As you can see, we used all of our keywords without overloading the text and broke it up a little by adding some detail. It works great! Just try to keep the description at or under 250 characters (including spaces).

Step 4: Add Content That Google Loves!

Why Park (http://www.WhyParkWeb.com) does 99.9% of the work for you. All you have to do is enter your keywords into the article finder provided by the “Research Your Keywords” link located beside the keywords box.

Without using any imagination at all, I found 121 articles in a few seconds… “cake has 98 articles, “wedding cake” has 11 while “birthday cake” has 9 articles and “baby shower cake” has 3.

That’s 121 articles total. This might not sound like a lot but at an average of about 1,000 words per article that’s the size of an average Harry Potter book.

Add “wedding” and get another 788! That’s 909 articles in 10 seconds. You get the idea – more general related keywords can take you over the top and give you a huge, content-rich search engine friendly site, in seconds!

Step 5: Triple Your AdSense Earnings

My click-through rate (CTR) tripled when I switched to this format.

Select ad size 336 x 280. If that’s too big, try 300 x 250. And try to make your ad border and ad background colors the same as your Website’s background color. It helps it blend in and take away some of the “advertisement” feel. It’s also usually best to go with the standard blue hyperlink color for the actual links.

But with all that said, don’t be afraid to experiment. This might be the cheapest controlled research you ever come across, so enjoy it. I change my ad colors (but not size) every so often to see what works best but the above method has worked best to date.

Now you’re ready! You can do this with no problem. Take back control of your domain names and pocket your own profits. Good luck!

Seo Tips Leveraging Facebook in Google

admin    Google Optimization     Facebook, Google, Leveraging, Tips

Seo Tips Leveraging Facebook in Google

Hi there,

everyone knows the massive pulling power of facebook on the web. Though till recently, it has not had any great uses for internet marketings as it lacked the search engine pulling power no great viral pulling power..

Now this has all Changed. Facebook has implemented PAGES!!

Why am I so excited about this?

1. We now have the ability to name the pages we create on facebook.com. Facebook.com is an amazingly powerful website in Google. Now we have the ability to leverage this awesome power by creating Pages, just like the one you are on now. Meaning, we can put the title of our page at the top of any page we create in Facebook. The title Is one of the main factors in determining a listing in the Google.com Search Engine.

2. Putting our great keyword rich title on the page, also creates an internal page on Facebook.com using these words in the URL of the page. 2nd massive bonus Having your niche in the name of the internal page is another strong factor into getting listed highly in the Google.com Search Engine.

These two points above are enough to be able to target nice long tailed keyword phrases, and have them ranking highly in Google

3. The Viral Aspect mentioned above.

See the little Flag icon on these facebook pages

There is the link

Become a Fan.

Your Viewers have the opportunity to become a “Fan” of your facebook Page. This is where it really gets interesting.

By becoming a fan of this page. Whenever you update this page with more SEO Tips or content based on your page. Your facebook wall will be updated. So I now have an excellent medium to distribute this SEO Tips Information.

Plus whenever you update your page, each of your fans walls will be updated with this update to your page. This is where the viral component happens big time. Not only is the update on your fans pages, but each of your fans friends will be alerted to this update on your page.

So on top of utilizing the massive power of facebook in google, you get this additional viral component, all driven via free search engine traffic.

Keyword Domination on Google With Blog Links

admin    Google Optimization     Blog, Domination, Google, Keyword, links

Keyword Domination on Google With Blog Links

One of the key ingredients that most search engines use when ranking websites is the number of incoming links. Google is well-known for using this formula in ranking web sites from the search results of specific keyword or keyword phrases.

One of the key ingredients that most search engines use when ranking web sites is the number of incoming links. Google is well-known for using this formula when ranking web sites according to the keyword searches.

Let’s take a look at 2 key components in the search engine ranking formula.

1. Incoming Links
Incoming links mean a link from another website, let’s say website (B)to your own website (A).

Website B could be your own, or it could be another person.

Generally the higher the number of incoming links, the higher your website will rank in the search engines.

2. Anchor Text
Anchor text actually refers to the keyword that is being used in linking back to your web site.

For example, let’s say you have a site on dieting tips. At the time of writing this article, there were a total of 3.5 million competing websites on Google for the keyword “dieting tip”.

A search at Overture reveals there were 2121 searches done in April 2006 on the keyword “dieting tip”.

If you want to rank high for the keyword “dieting tips”, then you need to get lots and lots of incoming links to your dieting tips website.

However, having many incoming links alone is insufficient to ensure a high ranking for your targeted keyword.

You have to ensure that the keyword or anchor text used in linking back to your site is “dieting tips”.

This will add even greater weightage to your ranking for the keyword “dieting tips” in the search engines.

So how does a blog fit into this picture?

When used properly, blogs have the power to help you leapfrog in terms of your keyword rankings.

There are basically two three ways to increase the number of incoming links to your website so that you can increase your keyword ranking.

a) The first method is to email other website owners asking them to link back to your site using the right anchor text, which is basically the keyword that you want to target.

If done manually, this task might be a quite time consuming.

There are software in the market that helps you look for link partners as well as to automate the sending out of emails to these blog or website owners to request and ask them to link back to your site.

However, having said that, there is still the waiting time factor. You’ll have to wait for the blog or website owner to respond, and he/she might not necessarily accept your request for link exchange.

b) The second method is to buy or purchase incoming links.

Well, if you have the money, you can always buy links to your website.

This method is fast but can be quite costly.

c) The third method that I want to share is create your own incoming links with Blogs.

If you’re using a free blogging service like Blogger, technically you could create hundreds of blogs. Then you could make a post to these blogs and insert the keyword that you want to target and link it back to your main website, in this case the “dieting tips” website.

There are already software in the market that allow you to create hundreds of blogs at one go, as well as to automate the posting.

The end result is an increase in the number of incoming links containing the target keyword. Within weeks, you can see your ranking easily jump up to the top three position.

This technique might not go down well with ‘white hat’ search engine practicioners, who believe in getting incoming links the proper way.

However, in this article I merely want to point out the method and technical feasibility of dominating any keyword you want.

A top ten ranking in the search engine means more visitors to your website and definitely more subscribers.

If you have a subscriber box you can capture these visitor’s email address by offering a free course or some incentive to sign up. Once the visitor joins your list, you can then follow up with them using an autoresponder.

What entails then is of course more sales for your online business.

Imagine how powerful this method is and what it means to your profits and bottom line?

12 Effective Tips & Tricks to Maximize Google Adsense Revenue

admin    Google Optimization     Adsense, Effective, Google, Maximize, Revenue, Tips, Tricks

12 Effective Tips & Tricks to Maximize Google Adsense Revenue

The first name which comes to everyone while talking about PPC Program is Google adsense. It is by far is the most popular contextual advertising program used by publishers worldwide. It has variety of revenue generating programs starting from Pay per click ads, adsense for search, referrals for Firefox with Google toolbar, Picassa, Google Pack. But does everyone earn a lot from it? Many think that just copying and pasting the adsense code will fetch a huge amount of money, but that’s a mistake. There are some effective tips to increase Google Adsense CTR.

The following optimization tips can help you increase your Google Adsense dollars:

1> Make sure the ads that are appearing on your site are closely related with your content. For doing this create open topic one page, use your keywords in page title, also check your keyword rich content and then mark some of your keywords as bold or italic.

2> Increase your keyword density. If you use the proper keyword density in your content, you will attract more targeted ads. Your visitors are far more likely to click on a relevant ad. Targeted ads usually pay more per click too.

3> Use Online Keyword research tools like Overture Keyword Tool, Google Keyword Research Tool and Goodkeywords.com. You can also try the free trial of Word Tracker and if you like, pay for the service. Other excellent paid keyword research tools include NicheBot and KeywordElite.

4> Use wide ads (336×280, 300×250 or 250×250). Because there are the best performing ads.

5> No Border ads. One of the best ways is to erase the borders of Adsense ads and make them merge with the website’s background color.

6> You can embed your Adsense ads in your content. You should surround the ads with the content of the page. This is where your visitors will be looking, so you should also give them ads to read and maybe click on if they’re interested.

7 > Place an image near your ads because user tends to look at this section.

8> Rotate Google Adsense Ads Colors to Reduce Ad Blindness. To prevent regular users from ignoring the ads, you can officially rotate up to 4 different types of color palettes for your adsense ads. When you are selecting the color scheme for the adsense ads, press the Ctrl key, scroll up or down with the arrow keys and select multiple color schemes with the SPACE bar.

9> Track your ads. Google gives you up to the ability to track ads by web page or by the type of ads displayed. They give you up to 200 custom channels for you to use. Experiment with different ad types and positions to see which suites best.

10> Use the Adsense for search box. It’s always a good idea to give your visitors the ability to search your site. If you use Adsense’s search box, you would be paid for visitors who click on the ads in the search results page.

11> Do not rely on one website. The more sites you have, the more ads have the potential to get clicked.

12> Use site maps. Use Google’s site map. It visits your site and will crawl it much sooner that any other submission process.

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Title: What Can You Expect From a Search Engine Optimization Campaign

admin    Google Optimization     Campaign, Engine, expect, From, Optimization, Search, Title

Title: What Can You Expect From a Search Engine Optimization Campaign

Implementing an effective and robust search engine optimization campaign is one of the most efficient ways to drive targeted but also massive volume of traffic.  However, there are a lot of misconceptions about search engine placements and what to expect from your employee or company who handles your search engine optimization efforts.  As the search engine marketing industry is getting increasingly competitive, it’s almost becoming impossible to rank high for various competitive terms.  Before you make calculations on what to expect you have to make an initial situational analysis of your website. This includes your current Google Page Rank.  To check your Google Page Rank score, (which is Google’s measurement of how important your website is in their eyes), you can download the toolbar here http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html Once you have installed this on your computer, you can check what page rank your website have (a scale from 0-10). The higher score your website have, the better.  If your website page rank is very low (such as 0-2) you really need to get some quality links from websites with a High Page Rank. 

One way to do this is to purchase links on website which possess a high Google Page Rank.  However, be very careful as Google now actively tracks down on websites who actively purchase text link for the purpose of boosting their page rank score.  If the site where you purchase a link from is very open about selling links, please stay away from them as Google may have red flagged this website already.  Linking from them will just boost your spam score in Google and could cause your current positions to slip and prevent your optimized keywords from appearing in the top results. 

Another important initial analysis of your website is to determine how many links are pointing to your website.  A quick way to check how many websites link to yours and your competitor’s websites is to install the Firefox Extensions on your browser (Firefox).  When you search for one of your keywords in Google, you can view much valuable information such as how many links are pointing to yours and your competitor’s site, age of domain, Alexa Rank, Directory listings such as DMOZ, Yahoo Directory and BOTW and much more.  If your competitors have lots of links pointing to their websites, this tells you that you really need to work on your link popularity.  However, quantity of links is not the most important anymore but the quality is what Google is looking after nowadays.  One great way of building one way links quickly is article syndications.   If you write highly quality articles, many websites would like to add your information source on their websites.  However, you need to implement a RSS feed on your website before.  So to summarize, if your website have a low Google page rank and if your site is not linked up well, do not expect immediate results.  It is impossible to say how long it will take to gain measurable results but a ballpark figure would be around 6 months depending on your industry.

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Google Magic Formula Review

admin    Google Optimization     Formula, Google, Magic, Review

Google Magic Formula Review

This product is designed to crack the magical formula required to tackle the AdWords beast. It has information on Affiliate programs, tips on writing Ads, AdWords strategies, plus a lot of other helpful information which makes it a complete solution for the beginner Internet Marketer. Lets dig in and find out what the two volumes of this product actually offer.

Google Magic Formula – Volume 1
The first volume is aimed at the beginner marketer and provides an introduction to AdWords. As you might already know, Google AdWords is a program where a site owner can bid on his chosen set of keywords and when a user searches for that keyword on Google, his ad would then be displayed in the right side of Google’s search results. The bid on each keyword is determined by the conversion ratio of your ad. So, if Google thinks that your ad is not performing well enough, the bids might continue climbing up all the time. This will send a lot of your money down the drain. This is where Google Magic Formula steps in.

The first volume covers the following points -

* Introduction to Affiliate Marketing
* AdWords overview
* How to choose a product to promote
* Setting up your AdWords account
* Tips and tricks for writing effective ads

Google Magic Formula – Volume 2
The second volume promises to provide the real meat. Inside this, you will find some lesser known tips to tune and test your ads. It provides more advanced information on AdWords covering topics like how to quickly make different variations of ads, which bidding method to use in AdWords, how to conquer the vast content network of AdWords and so on. It also has the link to a free tool for correctly split testing your ad campaigns.

It lays down a step by step scientific plan which details which position to target when you are starting out, and then how to scale it up once your ads start performing well.This can have a significant impact on the number of clicks your ads receive and the amount of money you have to pay for them. To add to this, the information provided for setting up Content Network campaigns can make a serious difference to your profitability. It also brings with it a free tool to build a list of sites to target for your content network campaigns.

Bonus
To top it all, Google Magic Formula comes with a special report which provide details on how to make use of two immensely popular social media sites. There is another short report on Affiliate Marketing but it doesn’t contain much useful information. Then there is a comprehensive guide on Affiliate Marketing which is immensely useful for the beginner marketer.

Verdict
The authors have provided a lot of valuable information which the usual AdWords guide do not cover. The content in the first volume is good, though experienced marketers who are just looking for AdWords strategies may want to go straight away to the second one, which offers more advanced information on AdWords.

Those who are already experts in AdWords and have multiple profitable campaigns running, may of course skip this product. But this is a must have tool for almost all beginner and intermediate level marketers. Bonus guides when used in tandem with the Google Magic Formula, make a compelling proposition and provides real value for money.

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Optimizing Your Dating Site: Getting it Found on Google

admin    Google Optimization     dating, Found, Getting, Google, Optimizing, Site

Optimizing Your Dating Site: Getting it Found on Google

So you have laboured intensively over your PHP, CSS, and HTML for months and months to finally unveil your ultimate masterpiece: a unique dating website with the most advanced chat and dating features available.  Or, perhaps you finally pulled out the old credit card and purchased a readymade script, and have finally figured out how to successfully upload the thing onto the net.  Either way, I’m sure you’ve already decided on the niche you plan to fill, be it for a specific geographical location, or a specific group or subculture.  After all, creating a general and international site may seem appealing at first, but that niche has been way overfilled.  Besides, who wants to join a dating website where the other 16 members are dispersed all over the globe?   Nevertheless, the days and weeks are passing by, and the members you thought would flock to your new and amazing creation just aren’t coming, and even your closest friends aren’t checking their profiles anymore.  It’s time to get your dating website noticed.  It’s time to get found on Google.

The process of getting your website found on the search engines is called SEO (Search Engine Optimization), and the search engine you need to concentrate most of your efforts on is Google.  Google is now king of the hill, and if you can impress this great king, it’s likely you will also impress the rest of the nobles (i.e. Yahoo, MSN, etc.).  This will not be an easy task, as there are millions of other worthy subjects also desperately vying for Google’s attention. Unfortunately, Google only has room for so many at the head table.  This is because the majority of internet searches never go beyond the first two pages. So if you’re not in the top 20 for at least one keyword or phrase, you might as well not even exist.  So no matter how awesome you think your new dating site is, and no matter how much your friends say they like it, it will take a significant number of members to call the thing a success.  So unless you’re planning on doing some local advertising, which can be a good idea at times, your best bet is to vie for one of these cherished positions. 

The first thing you have to do is pick your keywords and phrases.  These are the words and phrases that people will type into Google and ultimately find your site.  Unless you have picked a domain name that already contains your keywords, like datingdivorcedgrandmothers.com, you will have to figure out what words people are already searching for in regards to your unique niche, and create a title tag with these words.  The best way to do this is to find keyword tools on the internet to help you figure out what people are searching for.  Opening up a Google Adwords account can be a great idea, if for nothing else but to use Google’s keyword tool.  This will tell you how many times certain words and phrases are searched for every month.  You’ll want to pick words and phrases that are relevant to your site, and that get searched for a moderate amount of times each month.  You don’t want to try to optimize your site for the keyword dating, because there is simply too much competition. And unless you plan to spend a million dollars a year on an SEO company, as many of these sites are doing, you won’t stand a chance. Your best efforts are spent fighting for keyphrases like divorced dating or Detroit dating. Better yet: divorced dating in Detroit. 

When you’ve figured out what keywords you’re going to vie for, it’s time to make sure you’ve placed these words in your title tags.  I’m always surprised at how many new dating sites are using their actual name for the title. Nobody will be searching for: thegreatloveboutique.com, unless of course they’ve heard it somewhere.  Once again, think of the words people will be using in their actual searches that could lead them to your site.  When you’ve placed these words in your title tags, changing them up a bit for each page of your site, you then need to make sure you’ve also placed them in your meta-tags, along with dispersing them throughout the content of your site.  You can even place these keywords in your alt tags for images, and title tags for links.  However, don’t go overboard.  If you use these keywords too much, Google will penalize you for what they call spamming. Try to keep it as natural as you can. If you don’t know how to do any of this, your best bet is to Google how.  Without knowing how to do this, you’re site really doesn’t stand a chance. 

Although there is a great deal more you should learn about onsite optimization (what you do to your site to get found), the majority of your time should be spent on acquiring links for your site (offsite optimization).  This is when another website links to your website.  Google considers this a kind of vote, and the more votes you get, especially from similar sites, the more Google will push you up the ranks.  Now here is the process I would go through.  First, submit your site to as many dating directories as you can.  You should start with the high PR (PageRank) sites, and move your way down.  If you don’t have a Google toolbar that shows PageRank at the top of your screen, get one.  Google it and download one.  The higher the PageRank, the more valuable the link will be back to yours.  And the more links you get, the more PageRank you will get (just be warned that Google only updates their PageRank on the screen ever few months).  Many of these directories will ask for you to link back to them.  This is called a reciprocal link, and it’s a bit of a pain in the neck.  If you know how to enter links into your code, do so at your best discretion.  Reciprocal links can help, especially if they are from a relevant and high PR site, but they are not as valuable as a one-way link.

When you’re done with directories, it would also be a good idea to look for other dating sites that might want to trade links with you. However, be warned.  Many dating sites will require you to first give them a link before they consider your site.  You then take the time to enter their link on your site, and you never do hear back from them.  Even though most website owners eventually remove the links to sites that never link back, these mean sites count on the few who don’t check.  After a few weeks of trading links with dating sites and directories, you will likely want to put your head into a noose. The dishonesty and selfishness of even the most successful dating sites will absolutely astonish you.  If you’re ambitious, you will monitor your backlinks (links to your site) every few months, because some sites will remove them to make your reciprocal link a one-way link from you to them. 

All in all, however, directory links, reciprocal links, and 3-way links are not worth that much anymore.  This is because Google is hoping sites acquire links the natural way. This would happen if someone really likes your site and adds a link to it from their own relevant site.  If they use your keywords in the link, this link becomes even more valuable.  However, you’ll find out eventually that not many people do this, unless a site is really, really amazing, or the content is especially unique or incredible.  Nevertheless, it’s always a good idea to try to solicit links from people who do find your site.  The best way to do this is to offer up a textarea box that contains your link code, using your keywords as the link or anchor text.  Above the code can you can place a nice little note soliciting a link.  Once again, not many site owners will do this for nothing, but every now and again you might be pleasantly surprised.  Just don’t promise them a link back unless you’re actually intending to consider it.  Way too many dating sites already practice this dishonest behaviour.  Then, when your link requests have been strategically placed throughout your site, where admiring visitors can find them, you will probably want to consider advertising.  Google Adwords now provides one of the most cost-effective ways of advertising. This advertising is targeted, so people looking for a particular dating site can find yours, at least until your site works its way up the ranks and gets found that way.  Best of luck.

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SEO With Google Sitemaps

admin    Google Optimization     Google, Sitemaps

SEO With Google Sitemaps

What is a Google Sitemap?

A Google Sitemap is a very simple XML document that lists all the pages in your website, but the Google Sitemaps program is actually much more important than that. In fact, the Sitemaps program provides a little peek inside Google’s mind – and it can tell you a lot about what Google thinks of your website!

Why Should You Use Google Sitemaps?

Until Google Sitemaps was released in the summer of 2005, optimizing a site for Google was a guessing game at best. A website’s page might be deleted from the index, and the Webmaster had no idea why. Alternatively, a site’s content could be scanned, but because of the peculiarities of the algorithm, the only pages that would rank well might be the “About Us” page, or the company’s press releases.

As webmasters we were at the whim of Googlebot, the seemingly arbitrary algorithmic kingmaker that could make or break a website overnight through shifts in search engine positioning. There was no way to communicate with Google about a website – either to understand what was wrong with it, or to tell Google when something had been updated.

That all changed about a year ago when Google released Sitemaps, but the program really became useful in February of 2006 when Google updated it with a couple new tools.

So, what exactly is the Google Sitemaps program, and how can you use it to improve the position of your website? Well, there are essentially two reasons to use Google Sitemaps:

Sitemaps provide you with a way to tell Google valuable information about your website

You can use Sitemaps to learn what Google thinks about your website

What You Can Tell Google About Your Site

Believe it or not, Google is concerned about making sure webmasters have a way of communicating information that is important about their sites. Although Googlebot does a pretty decent job of finding and cataloging web pages, it has very little ability to rate the relative importance of one page versus another. After all, many important pages on the Internet are not properly “optimized”, and many of the people who couldn’t care less about spending their time on linking campaigns create some of the best content.

Therefore, Google gives you the ability to tell them on a scale of 0.0 to 1.0 how important a given page is relative to all the others. Using this system, you might tell Google that your home page is a 1.0, each of your product sections is a 0.8, and each of your individual product pages is a 0.5. Pages like your company’s address and contact information might only rate a 0.2.

You can also tell Google how often your pages are updated and the date that each page was last modified. For example your home page might be updated every day, while a particular product page might only be updated on an annual basis.

What Google Can Tell You About Your Site

Having the ability to tell Google all this information is important, but you don’t even need to create a sitemap file in order to enjoy some of the perks of having a Google Sitemaps account.

That’s because even without a Sitemap file, you can still learn about any errors that Googlebot has found on your website. As you probably know, your site doesn’t have to be “broken” for a robot to have trouble crawling it’s pages. Google Sitemaps will tell you about pages it was unable to crawl and links it was unable to follow. Therefore, you can see where these problems are and fix them before your pages get deleted from the index.

You can also get information on the types of searches people are using to find your website. Of course, most website analytics tools will give this information to you anyway, but if the tool you use doesn’t have this feature, then it’s always nice to get it for free from Google.

But the best part of the Sitemaps program is the Page analysis section that was added in February of 2006. This page gives you two lists of words. The first list contains the words that Googlebot associates with your website based on content on your site. The second list contains words that Googlebot has found linking to your site!

Unfortunately, Google limits the number of words in each list to 20. As a consequence, the inbound links column is partly wasted by words such as “http”, “www”, and “com” – terms that apply equally to all websites (hey Google, how about suppressing those terms from the report?). That said, this list does provide you with a way to judge the effectiveness of your offsite optimization efforts.

When you compare these two lists, you can get an understanding of what Google thinks your website is about. If the words on your Site Content column are not really what you want Googlebot to think about your site, then you know you need to tweak your website’s copy to make it more focused on your core competency.

If, on the other hand your inbound links don’t contain any keywords that you want to rank well for, then perhaps you should focus your efforts in that direction.

Above all else, you really want these two lists to agree. You want your inbound linked words to match up to the site content words. This means that Google has a clear understanding of the focus of your website.

Additional Benefits of the Sitemaps Program

Google has even started notifying Sitemaps-participating Webmasters if they are breaking any of Google’s Webmaster Guidelines. This can be very valuable information if your site suddenly becomes de-listed on Google and you don’t know why.

Only Sitemaps participants can get this information, and it is only provided at Google’s discretion. In fact, Google will NOT notify you if you are creating worthless websites that offer no original content, or if you are creating thousands of doorway pages that are redirecting to other web sites. Google doesn’t want to give the sp@ammers any clues as to how to improve their techniques.

How Do You Get Started with Google Site Maps?

The first thing you must do is obtain a Google Account. If you already have a Gmail, Adsense, or Adwords account, then you are all set. If not, you can register an account by visiting the Google Accounts page (https://www.google.com/accounts/NewAccount).

Building your sitemap file is pretty easy to do if you are familiar with XML, and if you aren’t you can always use a third-party tool such as the ones that are listed on Google’s website (http://code.google.com/sm_thirdparty.html). Google also has a “Sitemap Generator” that you can download and install on your server, but unless you are fairly adept at managing Python scripts, you should probably stick to the third-party tools.

At any rate, once you have your Google Account and your Sitemap file built, the rest is very easy. All you have to do is:

Log into your account (http://google.com/webmasters/sitemaps/siteoverview)

Type your website’s URL into the “Add Site” box and click on “OK”

Click on the Manage Sites link for the website you are adding, and add your sitemap file to your account.

Google Sitemaps – An Excellent SEO Tool

Google Sitemaps help Googlebot quickly find new content on your website. They allow you to tell Google what’s important, what’s new, and what changes often. The tools provided to webmasters through the program can play a vital role in helping you understand how the search engines (especially Google) view your website.

Using this information you can dramatically improve the position of your website and quickly clear up any issues Google finds. You can also use the tools provided by Google to gauge the effectiveness of your off-site optimization efforts so you can better focus your time and energy on activities that bring you the most success.

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