Why You Need to Optimize Your SEO Content for More Than Just Google

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Why You Need to Optimize Your SEO Content for More Than Just Google

If you simply optimize your website SEO for Google, you could be missing out on a huge untapped number of potential visitors to your website. Although it’s true that Google is the leading search engine and accounts for over 70% of all search-related traffic, that doesn’t mean that you should start and end your website SEO at Google.

While there’s no denying the results and traffic that a professionally SEO-enhanced website will bring you, and that Google plays a large part of that, take the time to think about these figures. Sure, Google accounts for 70% of all search engine traffic – yet that leaves 30% unacounted for.

According to the latest figures from Internet World Stats, there are currently 1,458,632,361 Internet users around the world today. An incredible figure, and one that’s growing all the time. Now, take Google out of the equation and you’re left with 437,589,703 users – almost half a billion! Let’s say that only 20% of these users are business browsers – that’s still an incredible 87.5 million users.

Can your business afford to miss out on these web users simply because you’re concentrating on optimizing your website for Google? If you’re like the vast majority of businesses who can’t afford to miss out on this untapped goldmine, there are ways that you can ensure you have the best possible chance of capturing that untapped audience:

Use an expert content provider in SEO that can write for the different search engines

Purchase international domain names for your website – the Asian market in particular is about to explode and the international URL’s will help you in this market and others

Depending on the size of your company, set up localized blogs. Outsource writers if you need to – the extra cost will be worth it

Understand how the different search engines rank content and tailor different pages on your website for different search engines

Losing business through tougher trading or economical reasons is bad enough – losing business through easy-to-remedy optimization of your website’s content is worse. Making sure your SEO is truly search engine friendly is achievable and the best starting point is providing SEO content that is friends with more than just Google.

Few Fantastic Steps to Make Money With Google Adsense

admin    Google Optimization     Adsense, Fantastic, Google, Money, Steps

Few Fantastic Steps to Make Money With Google Adsense

1. Keywords and Competition 

to make money with Google Adsense it all starts here by choosing high paying Google Adsense keywords to make more money. Look for keywords that are searched for frequently, but have little competition and build web pages around these keywords. Your pages will still display the high paying Adsense ads to make you more money. 

2. Good Domain Name 

Register keyword rich appealing names. 

3. Interesting and Unique Content 

Creating unique and interesting content for your visitors so they return will make you even more money with Google Adsense. Your own content is best, or you can go to the article sites and use their content (as long as you abide by their rules), but add an introduction and a summary to make it unique. 

4. Professional Looking Website 

Many quality templates are available for you to produce Google Adsense websites. Use images sparingly to avoid distracting visitors from your content and clicking on your Adsense ads. Professional looking sites make money; don’t build a website that looks like your dog created it. 

5. Optimize Pages 

Well optimized pages rank well and will make good Adsense money: 

— Title: Your keyword and a few extra words 

— Meta Description: Use your keyword and make it appealing 

— Meta Keyword Tag: Only use your keyword and one or two related keywords. 

— Keyword Density: Aim for 3% – 5% keyword density 

— Internal Linking: Use keywords in links 

6. Adsense Placement 

It’s well known that Google Adsense ads displayed at the top and middle of the page make more money than those down the side or at the bottom. Make your Google Adsense ads blend in with your page. 

7. Blog 

Create blogs and add links to your site and to some of your posts. Blogs that have regularly posts rank higher and get listed faster than websites (any links get spidered too). Write at least two posts a week and use Google Adsense on your blogs to make more money. 

8. Google Site Map 

Getting indexed fast will make you more Google Adsense money. Create a Google site map and send it to them and your site will get indexed fast. 

9. Articles 

Few use this method of generating free traffic to make money from Google Adsense. Articles also give you quality one way links. For a new site write two to three articles a week. 

10. External Links 

Nothing will improve your search engine rankings more than having quality one way links to your site. Good links will also give you more traffic to make even more money from your Adsense ads.

1. Keywords and Competition

to make money with Google Adsense it all starts here by choosing high paying Google Adsense keywords to make more money. Look for keywords that are searched for frequently, but have little competition and build web pages around these keywords. Your pages will still display the high paying Adsense ads to make you more money.

2. Good Domain Name

Register keyword rich appealing names.

3. Interesting and Unique Content

Creating unique and interesting content for your visitors so they return will make you even more money with Google Adsense. Your own content is best, or you can go to the article sites and use their content (as long as you abide by their rules), but add an introduction and a summary to make it unique.

4. Professional Looking Website

Many quality templates are available for you to produce Google Adsense websites. Use images sparingly to avoid distracting visitors from your content and clicking on your Adsense ads. Professional looking sites make money; don’t build a website that looks like your dog created it.

5. Optimize Pages

Well optimized pages rank well and will make good Adsense money:

- Title: Your keyword and a few extra words

- Meta Description: Use your keyword and make it appealing

- Meta Keyword Tag: Only use your keyword and one or two related keywords.

- Keyword Density: Aim for 3% – 5% keyword density

- Internal Linking: Use keywords in links

6. Adsense Placement

It’s well known that Google Adsense ads displayed at the top and middle of the page make more money than those down the side or at the bottom. Make your Google Adsense ads blend in with your page.

7. Blog

Create blogs and add links to your site and to some of your posts. Blogs that have regularly posts rank higher and get listed faster than websites (any links get spidered too). Write at least two posts a week and use Google Adsense on your blogs to make more money.

8. Google Site Map

Getting indexed fast will make you more Google Adsense money. Create a Google site map and send it to them and your site will get indexed fast.

9. Articles

Few use this method of generating free traffic to make money from Google Adsense. Articles also give you quality one way links. For a new site write two to three articles a week.

10. External Links

Nothing will improve your search engine rankings more than having quality one way links to your site. Good links will also give you more traffic to make even more money from your Adsense ads.

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How Affordable Search Engine Optimization Serves As A Boon To Online Business?

admin    Google Optimization     Affordable, Boon, business, Engine, Online, Optimization, Search, Serves

How Affordable Search Engine Optimization Serves As A Boon To Online Business?

Only few internet marketers can answer this question correctly. But from where I can observe Search Engine Optimization is a set of simple processes of building good quality links for a site such that the site gets high rankings in google. Google has a certain algothirm for deciding which site should be listed on the top for a certain keyword. For these listings from Google and other searching engines links towards a site is one important factor. Other than good quality links the site must have search engine friendly design, architecture and the most important of all good quality original content.

Getting thousands of links from different sites would not guarantee good rankings on google. Only few good quality and high PR links from theme relevant site and along with good quality web design and original content a site can top listings on google on competitive keywords.

Other than these many more factors are responsible for a site to have good rankings of search engines. But the next big question is :

Why Search Engine Optimization?

The world has become a smaller planet because of internet revolution. Daily millions of products are purchase online. Millions of internet users surf on the net to get information regarding various things. Internet has become a great source of income for many businessmen. Millions of searches are made on Google, Yahoo, Live etc. for information, purchase and many other things. Among these searchers the potential customers will look for the listings on the first page only and many a times they check only the first three listings.

Now if you are not in the top listing on google for the keyword relavant to your industry or sector then you are losing many potential customers. This is where search engine optimization services come into play. Search Engine Optimization company helps a website recognize their relavant keywords and guides the site to top 10 listing on Google and on other search engines.

There are many potential companies in the world providing search engine optimization services and helping one’s business to explore and gain success all over the world.

Google Ranking Tips – Anchor Text

admin    Google Optimization     Anchor, Google, Ranking, Text, Tips

Google Ranking Tips – Anchor Text

If you make a large number of directory submissions, website linkbacks and article submissions with the same anchor text, you could actually hurt your attempts at optimizing SEO.

What is anchor text? Anchor text is usually blue and underlined text. Underneath or behind the anchor text, there is a link to a website or article. The user doesn’t see the link details, he only sees the anchor text. The anchor text is what the user/reader clicks on to get more information.

Search engines often look at anchor text to determine what the link is about and thus infer the subject of the site to which the link points. It is widely believed that placing keywords in anchor text helps search engine ranking. (Keywords are the words people commonly use to search for information. For example, “Google Ranking Tips” are three keywords that work as a keyword phrase and are searched for frequently.)

If you submit an article to twenty different article sites, for example, with the same anchor text it may look like you are trying to manipulate the search engines. Additionally, if you trade links with several another sites, and your anchor text on every other site is the identical, then Google will notice this, and may penalize your site for trying to manipulate the search engine results.

A popular blogger trying to optimize his site for the keywords, “Internet Marketing Tips” made an offer to his bloggers. If they would link to his blog with a link that used “Internet Marketing Tips”, he would link back to them. Because this blogger got lots of linkbacks, and they all were with the anchor text, “Internet Marketing Tips”, there was a problem.

At first, his site was quickly ranked highly for his keywords “Internet Marketing Tips”. After a while, however, his ranking fell significantly. He just couldn’t determine what had happened. He got some advice from an SEO expert who explained the mechanics of what had happened. He asked some of the readers to make changes to the links pointing to his site. In no time at all, his site rankings improved.

Rather than making this mistake, make sure that some of the sites that link back to you have unique anchor text phrases. Here are some examples of varying the anchor text:

* “Search Engine Tricks to Use”,
* “Don’t try to trick Google”,
* “SEO Tricks to improve your rankings”

These examples of anchor text could all point to the same site, but they just use different keywords.

In short, make sure that you vary your anchor text. Vary your anchor text when making multiple submissions. It just looks fishy to the search engines.

Four Adsense Tips : What not to Do

admin    Google Optimization     Adsense, Four, Tips

Four Adsense Tips : What not to Do

Most of the information you’ll find about AdSense tips will involve ideas about how to maximize your profit generation activities. However, knowing what you should do is only part of the picture. You also need to know what not to do. The tips below can help you prevent some of the biggest mistakes.

Do Not Click Ads

Whether by accident or not, one of the best AdSense tips that can be offered about what not to do is that you should never click on the ads on your own site. Obviously, this could be a great way to artificially inflate your own revenue. You could just spend hours clicking on the ads and you’d eventually rack up a pretty nice bank for yourself.

However, Google takes this serious and for good reasons. While you may think it’s a great way to boost your own earnings, you are benefiting at the cost of other business owners who are sincere in their desire to drive real traffic to their sites. Because your earnings are a percentage of what these marketers are paying, your money comes at their expense. Plus, reports of this type of cheating can hurt the legitimacy of the program and that’s something Google does not want.

Never Reward Visitors

Another example of some good AdSense tips is never to offer incentives to site visitors who will click on your links. That even means begging and pleading. For example, you don’t want to suggest that the site will be closed down if people don’t visit the sponsors. Google also disproves of this practice for the same reasons as above. If you’ve done a good job on attracting targeted traffic, you don’t need to seem desperate in this way.

No Empty Pages

The temptation for lazy site owners might be to just throw up the AdSense code on an empty page and be done. While you won’t have to worry about any AdSense tips about designing a great page this way, you will end up with limited traffic and no interest in your ads. Visitors need to stick around long enough to notice and be intrigued by the ads. With no other content on the site, visitors are likely to be angry about the waste of their time and will take off quickly.

Realize the Penalties

Knowing that the above is not a good idea either because Google disproves of the process or because visitors won’t approve either may not be a major deterrent. However, the reality is that Google is serious about these issues and will suspend the accounts of anyone who violates the above and other policies.

As part of these AdSense tips, you should realize just how serious these violations are taken and what they can cost you in terms of future revenue through the program. There’s no reason to put yourself at risk like that. Instead, do the extra work and have the patience to get the revenue you want legitimately.

Will Google’s New Search Options Affect Your SEO?

admin    Google Optimization     Affect, Googles, Options, Search

Will Google’s New Search Options Affect Your SEO?

In case you haven’t noticed, Google recently unveiled a new design for its search results pages that gives users access to some new, interesting search options. The new design may not be immediately noticeable, but when you do a search from Google’s home page, you can now see a new, left-hand column on each results page.

At the top of the column are the different Google search “engines” (like images, videos, news, etc.). The next section in the column has a link called “Show search tools”, which expands to display a variety of new Google tools for people to use when looking for information.

The new search tools let users view results by criteria such as “time” (latest results, past 24 hours, etc.), “location” (nearby results), “related searches”, “sites with images”, etc., which may ultimately have a significant affect on your business’ search engine strategy. Why? Because with each new option a user selects, a different set of Google search results is displayed, based on the option that is selected.

So now that there are multiple new Google search options, does this mean that businesses must consider which Google search option(s) they wish to rank for, then optimize specifically for that option? Maybe.

The Importance of Real-Time Search

Real-time search was added to Google only a few months ago, and is the result of social sites like Facebook and Twitter becoming a major resource for users who wanted information that is minutes-old, not days, weeks, or months-old. Now that real-time search is even more accessible to users via the left-column options (e.g., blogs, news, discussions, “time” tools, etc.), social search has become even more important for businesses striving to rank well in Google.

Social search is all about visibility, meaning you need to have a presence on the social networking sites and get people talking about and / or sharing your content. You need to get people involved with you in order to be relevant in real-time search, and real-time search has already been shown to be a real-big factor in getting to the top of Google rankings.

Where Do You Want to Rank Today?

If you want to increase quality traffic from Google, it makes sense to optimize your pages for coverage in the search option categories that matter most to your business. For instance, if you operate a storefront in your town, you may want to show up in the local search (and “nearby”) results. Or, if you’re offering a time-sensitive discount or have tied a promotion to an event, then you may want to be included in the “time” results for past 24 hours or past week.

Know Your Audience!

The key to ranking well in Google – regardless of the search option category being used – is to find the right keyword phrases to use in optimizing your site. Do some actual research, don’t just guess! If you don’t know how to research and find relevant keywords, then hire a professional to help you. You must know what people are actually typing into that search box, or your efforts will do little to drive targeted traffic to your site or deliver new customers and leads. The more you know about the keywords your target market uses to find products and services like yours, the more you will know exactly where you need to focus your efforts in Google.

Hurry Up and Wait

Although Google’s new search tools are a fairly new development, experts are already weighing in with their opinions on how (or if) these new search options will have an impact on a business’ SEO strategy. The early consensus seems to be that yes, the new options will have an effect to some degree, but it’s probably too soon to know to what extent.

In the meantime, the best strategy is to keep your site updated with fresh, relevant content, create a strong presence on the social networking sites, build new inbound links, select targeted keyword phrases, and optimize your site using standard, white-hat practices that will help your web site be read and indexed by the search engine spiders. Then sit back and watch the results unfold over the next several months to see if the new Google search options indeed affect your SEO.

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Search Engine Optimization (SEO) – An Overview

admin    Google Optimization     Engine, Optimization, Overview, Search

Search Engine Optimization (SEO) – An Overview

This article deals with the basics of search Engine Optimization (SEO). SEO is any practice related to the end goal of improving your website’s ranking in the search engines. This article will discuss various key points that one should keep in mind while performing site optimization for different search engines. Furthermore the article throws light on the effective use of meta tags and some spamming activities which should be avoided.

Article Body

Run a search on any of the 200 major search engines, and the results will come up in similar orders on quite a few of them. How a website owner/operator gets their website to the top of a list is called Search Engine Optimization, or SEO. Optimizing a website involves many of the same techniques, whether the aim is to optimize for Google adwords, Yahoo, Ask Jeeves or others. There is a list of what not to do as well, and that list is applicable to all engines, as it mostly refers to tricks and hacks unscrupulous designers use to try to trick the engines. These kind of pages generally get removed by automated tools and don’t generally last very long, so they are not recommended to bother with.

Website optimization starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content. General content may be more friendly to beginners, but in the search optimization arena, content is what is going to keep readers coming back and webmasters linking to the page. Many search engines use link counters to rank sites. If enough people like and value the site, they will link to it from their own site as an example of expert help for visitors seeking more detailed information than they can provide, or are willing to provide. Often, general-interest sites will link to expert sites, thereby also driving their own traffic up as the initial portal to those expert sites and improving their own rankings in the optimization listings. The quality of the sites linked is also a major factor in the rankings, as quality sites such as Microsoft and Google are going to be more effective “heavy hitters” than a link to Bob’s House of Website Optimizing.

When the content is being created, keywords are the “anchors” that search engines hook onto, but just filling your content with keywords risks being dismissed as a spam site, as many spammers merely fill a page with keywords, hoping to hook anyone searching for anything. These kind of pages are usually removed quickly, but they exist nonetheless. Specific keywords are the key–instead of Search Engine, use Search Engine Optimization for Google, or combinations of the key words or phrases. Optimization for Search Engines in one area, then Optimizing for higher Search Engine rankings in another increases the chances of an engine ranking your website content a little higher than it may have otherwise.

The guidelines for content also go for Meta tags such as the title. Title is very important, as it is one of the bigger spots for an engine to catch, as well as the hook that draws a surfer in once the rankings have been displayed. A recommended length is 50-80 characters (including spaces), with keywords located near the beginning in case the window is resized on the screen. A good example would be “Search Engine Optimization tips and tricks for Google”, instead of “How to do important SEO for websites.”

Search Engine Optimization–what to avoid: Don’t use huge strings of keywords without relevant content–you may be labeled as a spammer and blacklisted off the engine(s) you’re trying to climb. Stay away from pop-ups, excessive load times (by keeping the page clean and using fast hosting servers), and lots of flash animation, as this takes time to load and also detracts from the readability of the site.

More specific information can be found by typing “Search Engine Optimization” into any major search engine like Google or Yahoo and following the links. Good luck!

© 2006, Wholesale Pages UK. All rights reserved.

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Search Google Like a Pro with These Top 5 Tips

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Search Google Like a Pro with These Top 5 Tips

We all use Google so much that we have become reliant upon it, simple daily tasks such as finding a telephone number for a local shop where as before we would have used a local paper based directory now we use a quick Google search. Most people have the internet nearby in the form of a desktop PC, laptop or the ever popular mobile phone which has increasing internet speeds and features.

There are numerous ways in which you can make your search a more accurate and faster one. Here are the top 5 tips that will have you searching Google like a pro.

Narrow Down Your Search

Instead of just typing in the most common word for your search and bringing up millions of pages you would rather narrow your search down to something that is more exact. For example if you were looking for a golf course in Florida this would give you lots and lots of results. First of all think of the area i.e. Tampa and then use quotes to make that a more exact search for instance “golf course in Tampa” will narrow your search down to websites using this exact phrase only. This will make your search a lot quicker.

Use Google Images

If you are looking for a certain celebrity and do not know their name or you are looking for a certain type of product which you have the model code for then Google Images is the place to look. Here you can type your search in just like normal but it returns with image results which you can go though until you find the one that best suits your requirements.

Google Products

When shopping online a great place to go is Google Products. Here you can search through lots of products from your chosen search. For instance, if you were looking for a certain model Skagen watch then you will get results from various retailers giving a description and price. From here you can make the educated decision of which ones to look through based on the product and price.

Google Blog Search

If you are looking for information on anything such as gardening tips, how to mend something, holiday destinations etc… Then using Google Blog search is a must. It is exactly the same as the usual Google search but it only scans for your chosen search term within blog pages. Once you have found the blog that provides the information you want you can subscribe to the blog using and RSS feed and the Google reader tool. This will give you blogs as they are updated very much in a magazine format.

Google News

So you want to find out the latest news? Rather than typing this into a regular Google search and finding hundreds of news sites why not just use Google News. Here you can divide up what you want to read with a simple click of a button. You can look through sports, art, entertainment, politics and much more. It’s like having a newspaper set out exactly for you and what you want to read.

By using these top 5 tips you can make your Google search a more enjoyable one, saving time and spending more time on the websites you want to be on shopping and finding out the information you need.

Google Adsense: Why It Is Important To Get Approved

admin    Google Optimization     Adsense, Approved, Google, Important

Google Adsense: Why It Is Important To Get Approved

Why Do I Have to Get Approved for the Google Adsense Program

It’s not really about you. Google has standards to which they adhere and there are certain sites that they don’t want their advertiser’s ads on. Check the Program Policies for an exhaustive list of what kind of content sites are not acceptable. For the most part, they do not allow ads to be placed on any site that has excessive profanity. This is probably the hardest one to decipher as the word “excessive” could mean one thing to a publisher and another thing altogether to the Google Adsense program. To be on the safe side, if you notice more than a couple instances of profanity on a site you are considering using for the Google Adsense program, you might want to consider another site.

Sites that contain ads for beer, liquor or tobacco products are not allowed to participate in the Google Adsense program.

Sites that promote hate or racist attitudes are not allowed to participate in the Google Adsense program.

If the site you are considering promotes gambling, drugs, even prescription drugs then it is not suitable for the Google Adsense program.

A good guideline to go by might be if a site is family oriented. That may not cover everything but it’s a starting place. Again, check the Program Policies for more information.

Why Your Should Not Pay for Your Own Blog Site

If you already have a website that showcases your wares or you’ve been thinking about getting one, that’s great. Since you’re working on building a business anyway, you can only profit more by implementing Google Adsense on your site. As long as it conforms to Google Adsense Program Policies of course. Most people feel frustrated that they cannot generate the revenues they expected! Get your Free Adsense Secret Ebook on Adsense Tips today.

If, however, blogging is your interest, I say stick with the most popular blogging site you know. Or even two or three of them. Why? Traffic. Lots of it. Blogging on an already populated site versus dreaming up your own blog site is like the difference between 5:00 traffic in New York City and an old dusty country road. Not only do the owners of http://writingup.com, http://bloggerparty.com and others like it bring in the traffic, they even help you make money when you bring in more traffic.

Remember what they say in real estate: location, location, location.

The Essential 2007 Code Optimization Tutorial for SEO

admin    Google Optimization     2007, Code..., Essential, Optimization, Tutorial

The Essential 2007 Code Optimization Tutorial for SEO

Do you want to get the traffic you deserve flooding into your website? Code optimization is an essential component of the search engine optimization process and if you aren’t technically minded then it can be difficult to get your head round. This guide is meant for beginners and more advanced webmasters alike.

A shallow knowledge of HTML coding is useful however it is not necessary.

Optimizing your code can be done by simply opening your html document in a text editor and changing different parts as shown below. Follow these steps carefully and your code will become 100% search engine optimized are ready for promotion and link-building campaigns.

The steps below assume you have chosen the keywords which you want to optimize the page code for. If you have not done that, go and do that now and return to this guide later.

HTML Code Optimization

The optimization of your HTML code for search engines is vital. It is the base of your SEO campaign. It must be optimized in a number of ways in order to improve the relevance of a chosen keyword. Follow the advice below as closely as possible. The closer the better and the higher your rank will be.

Remember: Keywords are the words people will use in search engines. Including a keyword in your site content (and optimizing your site) will cause your site to be returned as a search result. You can choose to optimise your page for a keyword or a keyphrase (a number of related words, eg: ‘free red hats’). Using a keyphrase is more advantageous (as discussed later) but for simplicity, I will refer to keywords AND keyphrases as just keywords.

TIP: Try to optimize each page for just one keyword. This will stop each keyword competing against each other for weightings and you will rank higher for the chosen keyword.

The TITLE Tag

Location: just below the tag

‘Web Promotion, Affiliate Marketing, SEO’ for example

1. The title tag should not contain any of the words Google disregards. These are words like ‘and’, ‘not’, ‘a’, ‘the’, ‘about’ etc which are too common for Google to take any notice of. Using these words will dilute the importance that your keyword is given in your title (if you put it in your title). These words are known as ‘stop’ words.

2. Include your keyword in the title of your page. Including other words in your title that are not your chosen keyword/s will be detrimental to your ranking. This is because it makes your keyword seem less relevant to the title of the page. This relevance is known as ‘weight’. The more weight your keyword has in a certain criteria the better.

3. Don’t include the name of your website in the title of your page: for example ‘Share The Wealth –affiliate marketing’. This is because it will dilute the prominence of your keyword (in this example ‘affiliate marketing’). It is tempting to include your site’s name as it may look better, however it is not that important as people don’t pay much attention to the title.

The Meta tags

Location: just below the title tag. Meta data appears as follows:

1. This is where you specify your keywords: . Keep following the rule of having as few words as possible to increase the weight of your keyword.

2. Also, weight is given to how near your keyword is to the beginning of your keywords list. So you should try to have your most important keyword in the place of ‘keyword1′ in the above example.

1. The above line is where the description, shown in google results, in written. It goes after content=”. Do not worry about keyword weighting in here as search engines do not take this into consideration anymore.

The BODY of your HTML

Once you have written the content of your page, you can begin SEO on it. Complete the page ready for publishing and then apply the following rules to it to ensure its optimized 100% for the top search engines.

1. Your keyword should appear in bold at least once on your page. This will show the search engines that the word, your keyword, is important to the subject of your page and so must be relevant to the keyword search performed by the search engine user.

2. Your keyword should have a weight of 2% on your page. This is the ideal percentage as if it is too high a search engine may penalize your page for spamming. Spamming is a term used to describe the action of webmasters that trick search engine page ranking systems (SEPRS) into thinking they are relevant in order to get a high ranking. These pages will not usually be relevant at all and simply ‘‘cash In” selling advertising space with the high traffic they receive. Spamming is increasingly becoming a thing of the past as the search engine page ranking algorithms become more sophisticated. To work out the percentage weight your keyword has, visit www.live-keyword-analysis.com .

3. Use heading tags ( heading etc) and put your keyword into the heading. Again the usual weighting rules exist. Have your keyword as close to the beginning of the heading and have as few other words in the heading. Position this heading as close to the top of your page as you can for increased relevance.

4. Put your keyword in up to three of the alt attributes for images and include it in one of the first three alt image attributes in your code. Alt image attributes are the alt tags given to images in your code which can be seen if the image fails to load. These are great for hosting your keyword as the users cannot usually see them. Don’t spam though, stick to three alt tags. Alt tags are used as follows:

5. Keep your page content between 100 and 1400 words. This is for a number of reasons, including the size of Google’s page cache (amount of data from a page Google stores). If you have too much content, you could try splitting the page into two separate pages and perhaps having a ‘page 2′ link at the bottom of the content.

6. Your keyword should appear at the beginning of your content and at the end (The first and last 50 words)

Code Optimization Checklist

• No stop words in your title tag

• Keyword included in title

• Website name not included in title

• Keyword in meta keywords list

• Keyword placed as close to the beginning of the meta keywords list as possible

• Keyword appears in bold at least once in the content

• Keyword has a 2% weight

• Keyword is in the first heading tag and is at the top of the page content

• Keyword is in the first 50 words and last 50 words of the page

• Page content is between 100 and 1400 words

• Keyword is in one of the first three alt image attributes and is in three of them in total

Tips and Advice

• Try to optimize each page for just one keyword. This will stop each keyword competing against each other for weightings and prominence and you will rank higher for the chosen keyword.

• Not every page of your site will be able to be optimized for every criterion. Don’t worry; just try to hit each criteria as best you can. Sometimes you won’t be able to achieve a content size of above 100 words: on a contacts page for example. Issues like this are of little importance as not every page will have a particular need for perfect optimization, because surfers will find contact information from a link shown on the home page.

• Constantly check your competition. You may not feel it is possible to get onto the first page on Google for a certain keyword/phrase. Choose a less contested keyword: visit one of the two websites described below.

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