Why Optimizing Title Tags, it is Important

admin    Google Optimization     Important, Optimizing, Tags, Title

Why Optimizing Title Tags, it is Important

While doing niche and keyword research with one of my favorite tools, Ad Word Analyzer, I did a search on the keyword “optimizing”. One of the keyword phrases Ad Word Analyzer brought up under the search on optimizing was “optimizing title tags page”. Not that this phrase is unique in any way, but the results were different enough that they caught my eye. Any Internet marketer will tell you search engine optimization or SEO, is a hot topic because without proper SEO, targeted traffic to your Adword ads, website or blog is non-existent.

What caught my eye about the keyword phrase “optimizing title tags pages”, were the amount of searches done last month and the results Google produced for “optimizing title tags page”. One thousand four hundred and ten people searched with the keywords “optimizing title tags page” last month and Google produced a grand total of four results. Four results for “optimizing title tags pages” on the whole of Google. These results were not much help to people searching “optimizing title tags page”.

Ad Word Analyzer is great tool for locating these anomalies when doing market research on a new niche, keywords or for article writing. What this search revealed to me is there must be a sufficient amount of confusion when it comes to SEO. One thousand four hundred and ten people searched “optimizing title tags page” with only four results. There also were no Google Adwords ads. Some may think they have no idea what Google Adwords are, but they really do since any person that has used Google has seen Google Adwords ads on the right side of any Google page. These ads, located on the right side of any Google page, are Google Adwords ads. Advertisements put their by Internet marketers to sell us products and services. Not one Google Adwords ad was accounted for when people searched “optimizing title tags page”.

Most importantly, the people that searched “optimizing title tags page” were probably looking for help optimizing meta tags. Internet marketers know that meta tag optimization is a minimal factor now that SEO hinges on relevancy and fresh new content for optimal page rank among the search engines. This is why I believe there is a total absence of Google Adword ads when someone searches “optimizing title tags page”. Internet marketers get charged per click each time their ad is clicked by a web surfer. So it is in the best interest of the Internet marketer to do his research and optimize his Google Adwords ad for specific and targeted traffic. Wasted clicks can be financially devastating to a Google Adwords campaign.

One other lucrative point that Ad Word Analyzer revealed to me that succeeded in motivating me to research this anomalie further. One thousand four hundred and ten people searched the keyword phrase “optimizing title tags page” last month and I am sure about the same amount of people will do the same this month. Which means there is a market out there of people that need information to bring them up to speed on search engine optimization. Ad Word Analyzer is warming up for my next Google Adwords campaign targeting these people.

Are You Deliberately Keeping Your Website Out of the First Page of Google?

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Are You Deliberately Keeping Your Website Out of the First Page of Google?

Search engines are very difficult to completely understand. There are no complete explanations of how their ranking algorithms work. But the very fact that the average person does not intuitively know how to crack the search engine algorithms leads to all sorts of questions; Usually variations of: “How do I get my website to the top of the search engine results pile?”

Now if you have been following my newsletter, you will know that search engine optimization is not magic or something equally difficult to understand. Instead, I learnt it as a step-by-step process and that is how I have always considered it. Nothing too fancy; in fact, I could probably summarize it all in the following points:
* An understanding of how search engines “think” .
* Knowing what search engines “want” .
* Learning proven optimization techniques .
* Applying your knowledge time and time again (experience).

Of course, SEO is not explained by those four sentences, but what they do is that they give you a structure within which you can learn and carry out SEO on your business with exceptional results. In short: Get it right, and do it better than your competition. But what does this have to do with today’s discussion?

Basically, when you have “followed” the SEO strategies to the letter, and are still not seeing your website rank anywhere near where it “should” be on a particular keyword, then you have one of the following problems:
* Your website may have been sandboxed (specific only to Google).
* Your website might be penalized or even removed from the index by a search engine for going against a stated guideline.
* A search engine might “think” that you are spamming them.

In the first case, you will have to “wait it out” with Google, while consolidating on your positions in the other search engines by continuously building links and adding content. The second case will never happen if you follow the advice given in my lessons; if your website is penalized, compare what you have done with what I have told you, and you will probably find out that something has gone wrong. However, like I said in the beginning, search engines are notoriously difficult to understand – and sometimes you can do everything right and still not be ranked correctly. Conspiracy theories apart, this is the part of the equation that search engines do not always get right. SEO experts usually term this as over-optimization , and like many SEO issues this one has a lot of debate on it in SEO forums about whether websites are actually penalized for over-optimization or simply banned for spam.

What exactly is over-optimization?
Over-optimization happens when your website is considered “too good” by Google – either in terms of a sudden volume of backlinks, or because of heavy on-page optimization. In other words, if Google considers that your website optimization is beyond acceptable limits , your website will be red-flagged and automatically restricted or penalized. There is a fine line between over-optimization and spamming, and it is on this line that Google can appear to err. However, this is not a mistake by the search engine – in fact, Google calculates rankings by considering thousands and thousands of different factors – and a lot of importance is attached to average “trends” within the niche / keyword range that a website is optimizing for. The bottom line is that over-optimization is non-spamming search engine optimization that is misread by Google as being beyond acceptable limits, thus leading to a penalty in search engine rankings.

What criteria does Google use?
To understand why Google can consider certain websites over-optimized, it is important to factor in the criteria that Google uses to rank websites. When fully indexing a website, Google does not just look at the optimization of the target website; it also compares the website with all the other websites that belong to the same niche / category / keyword range. Through this comparison, Google can then figure out the following:
* Is this website “way more” optimized than the current top ranking websites?
* In the past, have over-optimized websites been discovered as spam websites?
* What are the trends / acceptable limits for well-optimized websites in this niche/keyword range?

Since Google is automated, it cannot do what we do – look at the webpage and determine if the purpose is spam or delivering truly useful information. Instead, the search engine uses historical trends to predict what the acceptable limits of over-optimization are, and how likely over-optimized websites are to be found out as spam. In other words, your website may be red flagged as being a potential spamming website even though your only fault might be that you were “perfect” in optimizing your website while your competition was left far behind. Google takes both on-page and off-page optimization into account when checking for over-optimization / spam, and as such it watches out for over-optimization in all ranking factors – your backlinks and your tag optimization (meta tags, title tags, header tags) being most important.

A lot of what I am talking about becomes invalid if one tries any overt search engine spamming technique , such as stuffing your pages with keywords, white on white text (something I talked about in the first few lessons) or backlink spamming (building too many backlinks with the same anchor text in a short period of time. But it is also possible that you have followed advice and still have your website penalized for over-optimization. The real question then is: How can you avoid such penalties ?

Avoiding the trap of over-optimization
As I mentioned at the start of this lesson, search engine optimization can be boiled down to two simple steps:
* Getting it right and…
* Doing it better than everyone else .

In the context of over-optimization and avoiding unnecessary penalties, this rings especially true. If you optimize your website within search engine guidelines and according to proven optimization practices, you have it right. While putting too little time on SEO is a serious mistake, the search for perfection within SEO is a time-wasting and fruitless effort. Too much focus on getting the page structure “just right” can divert attention away from the more mundane but equally more important tasks – such as adding more content or monetizing the website.

The next step is to eschew perfection and find out what your competition has done. Suppose that you are optimizing your website for the term “landscaping”. Which of the following approaches would you realistically choose?
– Go full-throttle on your search engine optimization, spending as much time as necessary to get maximum value out of each word, link and page in your website, so that you can get the highest ranking possible.
– Analyze the top 10 webpages for the term “landscaping” and understand what optimization has been performed on them (natural or artificial). Calculate the number of backlinks, check for authority inbound links – and once you have figured out what your competition is doing, and do exactly the same – only a bit more .

The first approach might mean that you are guaranteed a top position on the search engines, but has two problems – you will waste a lot of time and resources in this search for perfection and more importantly, your website may be flagged for over-optimization. On the other hand, the second approach does just enough to beat the competition – without pushing you or your budget to the limit. Over-optimization is a phenomenon that is particularly difficult to figure out – how does a SEO expert really determine whether his new website is in the sandbox, penalized for over-optimization or just doing badly in the search engines? While trying to find out the real cause for your poor rankings may satisfy curiosity, you would be better served by following the “second approach” above.

Search engine optimization is a long-term, low-intensity process. You keep building links and adding content, so that eventually your website not only escapes the infamous sandbox but it also starts to rank really well on the search engines. And as for over-optimization – as long you follow search engine guidelines and don’t go too far above your competition, you will be fine.

Many Techniques to Increase Your Google Adsense Revenues and Optimize

admin    Google Optimization     Adsense, Google, Increase, Many, Optimize, revenues, Techniques

Many Techniques to Increase Your Google Adsense Revenues and Optimize

Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn’t putting in the effort to make things happen. 

Here are some tips to make AdSense work better for you. If you do them all and you are still not having any luck, then you just might be running one of those sites that don’t make money 

1. Determine if your visitors are in the mood. 

Like I mentioned at the top of this article, some web sites just don�t work with pay-per-click programs. The best performing sites fall into one of these categories: 

Sites where users go and expect to buy something while they are there. E-commerce sites fit the bill here. 

Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You don’t have to actually be selling these types of things; your site can just be a mecca for information pertaining to these things. Then, when the visitor comes to read your content, they are more likely to click on your ads. 

Sites where people who have disposable income and a credit card like to visit. 

This includes sites with money management, investing and lifestyle content. 

Sites that draw a large amount of new users every day. Free coupon sites and How to sites are good examples. 

Sites where people go who expect to read ads. Classified ads and shopping comparison sites fit into this category. 

2. Make sure that your visitors don’t feel that you just want to grab their money 
Give them plenty of relevant and well-written content. If writing isn’t your best skill then hire someone to do it for you. Good content brings steady traffic and steady traffic pays the bills. 

3. Play by the rules 

Google has some very specific Terms of Service for participating in their AdSense program. Learn those rules and follow them so you don’t lose all of your investment by getting shut out. 

4. Use the tools that Google gives you 

Google gives you tools for determining the best keywords for your site, measuring ad performance, and setting up different ad channels for fine-tuning ad results. These guys and girls are the 800 lb. Gorillas in the Pay-Per-Click market. They didn’t build these tools just to keep their programmers busy. Take advantage of their knowledge for they are very big and you are not! 

5. Tweak, fine-tune and then tweak again 

You should never be happy with your AdSense performance. If it’s good, then you need to make it great. If it’s great then you need to make it amazing. If it’s amazing then you need to take it to the UPS club. 

The UPS club? Google sends all checks over ,000 per month to the webmaster via UPS overnight delivery. Now there is a club that I wouldn’t mind belonging to. 

6. Get more traffic 

No matter how much traffic you have, you need more. More eyeballs translate to more clicks. Even if you are only pulling a 2% click-through. That’s a lot of clicks when you have thousands of visitors each day. 

7. Experiment with new keywords 

New keywords can bring new ads and new eyeballs along with it. Set up some new pages on your site and experiment with different content. 

You can see results in near real time when you use Google’s AdWords. Don’t be afraid to be different. If something that everyone else is doing doesn’t work for you, then invent something that does work and get it on your site. 

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Optimizing Websites For Google

admin    Google Optimization     Google, Optimizing, Websites

Optimizing Websites For Google

In today’s competitive online market, anyone who is even a casual browser is aware of how important Google is to any business. Chances are, the bulk of your customers will be finding out about your business via Google, and whether you offer high-tech communication solutions or knitting supplies, you can bet that your sales will be affected by the position that your website occupies on a list of natural Google results. While you can certainly do your best to make a good site that is optimized for the Google search engine, there are many specific strategies that you can use to ensure that your website gets the traffic it needs.

The first and most obvious place to make your improvements is on the page itself. What do you offer in terms of good content? The Google search engine will search for context as well as content and through having good material on your site -articles, industry-specific glossaries and essays, to name a few- you’ll be that much more attractive to Google. Essentially, you are looking to optimize your use of keywords and the context that they come in. Part of this is simply making sure that you have a good site that gives the people they want, but remember that it does go beyond that.

Keyword density, the amount of time that a word or phrase is used on your site, is an important factor to keep in mind. Research is often done to ensure that they keywords that you are using will bring the right customers to your website. If the content of your site is too general, you’ll will end up not being specific enough and so loose relevance! Try to put yourself in the mind of someone who doesn’t even know what your service is. What questions is this person going to be asking themselves, and what should you do to draw them to you?

When you are planning to optimize your site for Google’s search engine, you should also remember that work should be done off your site as well. One thing that the Google search engine will judge you on is how many other sites will link to yours. If you are in a specialized business, where competitors are offering the precise same service that you are, there is a certain cachet in being a site that is linked to, which is something that Google has decided to use as a measure of your worth. Link building is the process whereby people make themselves more attractive to the Google search engine by ensuring that their link is everywhere. Remember that reciprocal links do not hold as much weight any more and so you should try to stick to one way links; while they can be very handy for building a rapport with other sites or businesses, keep in mind the fact that they are not appropriate tools when it comes time to help you with link building.

As you can see, making sure that your website gets the highest rank possible from the Google search engine is something of a full-time job. Make sure that you understand these basic concepts before you try to revolutionize the world with your web marketing abilities.

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Optimizing For Google Image Searches

admin    Google Optimization     Google, Image, Optimizing, Searches

Optimizing For Google Image Searches

Most people know how to do SEO for Google’s main search function, but doing SEO for Google Image Search is a bit different. If you’ve got a lot of images you want to make certain Google Image Search picks up, here are some tips to make those images attract Google’s attention. Many of these tips also work with MSN’s and Yahoo’s image search functions.

Google’s Image Search is done by the Google Image bot. This little web spider goes out and indexes images, much like the main search bot indexes web pages. However, the image bot doesn’t visit pages nearly as frequently. In fact, it might hit a website once every six months or so. This means if you put up new images the day after the bot visits, those images may not be indexed for half a year!

So how can you make certain your images are picked up and ranked well? By knowing how to appeal to this little image bot, that’s how. First, remember that the Google bot doesn’t actually see your image – it doesn’t know the visual different between a black square and the Mona Lisa. What it does see is your description of the image, so you have to make certain that description is incredibly well done. There are four things to work on here.

The first is your ALT text. This is the text that appears on your site if, for whatever reason, your image does not load. Basically, you want it to describe your image in detail. Be sure to get several keywords into the ALT text. For example, a floral site may describe a bouquet of red roses with ALT text similar to “This beautiful bouquet of red roses can be delivered to anyone in San Francisco, CA, from Amy’s Flowers.” This gets the city and name of the flower store into the text.

The image filename is also important. Don’t simply name that image of the red roses as roses1.gif or something similar. Name it something a bit more descriptive like red-rose-bouquet-1. No, it may not seem that much different, but its actually does help.

The surrounding text of an image can also help Google learn what the image is about. Add captions below your images to give the search bots yet another line of text to read, and try to work in something about the image into the nearby text if possible.

Finally, Google will take a look at your overall page theme too. If you add some Google AdSense ads to your site, you’ll see exactly what Google thinks of your site, including its main focus and its location. If these ads don’t seem to fit with your services or products, it may be a sign that you need to re-evaluate your keywords.

A few other things relevant to images:

Google won’t count images done in slide shows or shown via any sort of script. Try to avoid using these if possible.

Put all of your images in one folder on your website, and don’t change that folder name. If you do, Google may not know where your images have moved to.

Don’t do optimization work on template images or on images you use as a background. These aren’t really useful to searchers, and there’s no point in doing work on them. Do the same for any images you use for buttons and other background items. Do, however, do SEO work on your company logo and on your banners since users may search for them.

Five Quick Tips For Getting Your Blog On The First Page Of Google

admin    Google Optimization     Blog, First, Five, Getting, Google, Page, Quick, Tips

Five Quick Tips For Getting Your Blog On The First Page Of Google

It is so easy to make money with a blog. Whether the purpose of your blog is to get traffic to your sales page or to sell affiliate products or to get Adsense clicks, getting your blog onto the first page of Google can be done quickly and easily.

Using the following quick tips you could get listed on the first page of Google for some keywords within a month or two, depending on how competitive your niche is. A video game site that followed these tips got on the first page of Google, in the fifth spot, for a popular search term when the site was less than one month old.

Here are the five quick tips for getting to the first page of Google:

1. Put some original content on your blog. Post at least once a day but not more than every two to three hours. It doesn’t look good if you are posting every few minutes. Continue adding new content regularly. Some of the content can be duplicate content (from an article directory or private label rights articles) but the more original content the better.

2. When you have at least five posts with original content then submit your blog to Google’s sitemap. It’s not hard, and it only takes a few minutes. As long as you have a blog that looks authentic and is not filled with scraped content, this is a good start to getting noticed by Google.

3. Write some original articles and submit them to article directories such as EzineArticles, GoArticles, ArticleAlley, and SearchWarp. Do not submit more than one a day since it is better to not inundate the article directories or they might think you are spamming them. It is very important to have a good resource box with links back to your site.

4. Submit your RSS feed to at least fifty sites. This can be done in less than a couple of minutes using RSS Submit (RSSFeedsSubmit), a great piece of software that automatically submits your feed to more than fifty sites. The price is very reasonable (less than ) but if you don’t want to spend any money and would rather do it by hand, Robin Good sells a list of 55 RSS submission sites for a very small fee.

5. Get your URL link listed in as many places as possible. Submit your site to directories like DMOZ. Answer questions at answers.yahoo and include your URL with your signature. Leave comments on blogs that are in a related niche to yours, again including your URL in the signature. Do a search with the phrase “keyword add url” and add your URL at sites that allow you to do it for free. “Keyword” would be replaced by one of your keywords for your niche. Submit your blog to Technorati. Submit your original posts to social bookmarking sites like Digg, Netscape, Redit, Plugim, and so on. Be sure to tell friends to vote for your submissions at the social bookmarking sites.

These five quick tips will give your blog a powerful boost and get your blog on the first page of Google in a very short time. Within days you should be getting traffic from Google as you rise in the search engines. And you did it with spending little or no money.

Factors Determining Google Advertising

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Factors Determining Google Advertising

The most popular online advertising tool in market nowadays is Google AdWords. People who has something to offer in the form of products and services are diverting towards Google AdWords even if all of them are not getting the same return. Many people loose a lot of money either through fraud clicks or poor techniques adopted by them. Google adword is the top money making program and there are ways to use this program for free.

People loose a lot of money on Google AdWords but if they follow certain tips, this would give them a better CTR (click through rates) and help to generate more sales. In your Google AdWords posting Google allows you to put in a few sales punch lines.

As Google is the most used search engine in the world, every webmaster has the goal of getting listed in the top of Google results. All have their own ways to accomplish this objective. PPC (pay per click campaign) with Google AdWords is considered as the easiest way, no doubt it is expensive.

PPC campaigns are very useful to manage and optimize each individual ad. You can determine which ads are performing well and which are not. To monitor the ads you require constant monitoring of keywords and click thru rates. The other point to remember is the conversion ratio so that you can see how much money is spend by you in relation to the sales you are getting. There can be an instance where you had spent a lot of money in just a few minutes with no sales at all.

You need to follow certain tips for Google AdWords for successful advertising campaign. This can help to pick up your online sales and increase the rate of CTR (click through rate). Even through the task of posting a single Google adword campaign looks very easy still you need to follow the certain tips. These tips were generally introduced by Michael Cheney.

Always capitalize your ads

Generate killer headlines!

Do not bother to compete with others on expensive keywords

Concentrate on your ad phrases and study every possibility

Throw questions back to your potential buyers that would see your ad

Filter unnecessary target groups through the use of qualifiers in your ads

Do not waste money on sticking more than one keyword for each single ad

Learn from past mistakes and successes and built on them

Thus Google advertising can be fruitful if you follow the above guidelines carefully and optimally utilize your money through the use of AdWords and ppc campaigns.

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Optimizing Google Adsense

admin    Google Optimization     Adsense, Google, Optimizing

Optimizing Google Adsense

So you want to make money with Google Adsense? I don’t blame you, who doesn’t want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s)…
First and foremost is: Positioning
Where you position your Adsense link boxes and banner ads is extremely important. Trying to make money from the bottom of your pages within your website just won’t cut it. You need to add your Adsense links right in the heart of your template or right in the heart of your content. I would personally suggest both actually.

Adding Adsense in the heart of your template:
Link Units:
Since the introduction of Google Adsense “link units”, we can now add what looks like a “menu system” to compliment our menu system within our website. This is HUGE. Have you ever just clicked on a website and kept clicking on the menu links? I know we all have. By adding a “Google link units” to your menu, you will get more clicks than you thought possible. Try adding the link units near the top for better performance and try creating your link units to match the color of your menu system in place. Once in a while I find myself clicking on a menu link unit without even realizing it which in turn gives more money to the website owner.

Leaderboards & Skyscrapers:
These may very well be your “bread & butter”. I only say this because of the sheer size of these ads units. The best place to add these ad units is obvious; Straight across the very top of your website (leaderboards), and straight down the side of your template (skyscrapers). Anywhere else may not look proper within your template and may look unprofessional.
Square & Rectangle Ad Units:
These are great to compliment the mass amount of content within your website and also within your recommended resources. You want to compliment your content, you don’t want Adsense to BE your content because this will look poor on your part. Adsense is very popular with webmasters; who doesn’t want to make some extra money. However, don’t forget that many of your visitors are also used to seeing Adsense within a website, and need a good reason to click on them.

Square and rectangular units are great to use within articles posted on your website or within your link resources. Try adding your Adsense boxes above your resource links within a page to give your Adsense account that added extra exposure.
Just remember that Google allows up to 3 ad units per page. Using these 3 strategies will help to better optimize Adsense for positioning! Let’s now go onto targeting…
Optimizing Adsense: Taking out non-related ads!
Do you ever wonder how ads like “business card specials” ever get displayed on to your website when your company content is all about baby clothing? Since the introduction of “Adwords Site Targeting”, we now have to keep an eye on the ads being displayed on our website(s). Companies may now specifically target your website for more exposure. There is no restriction whether the website is content related or not, just more marketing exposure for the advertiser.

Filtering Adsense Advertisers:
Within your Adsense manager, you have the option of using the “Competition Filter” which allows us to remove certain websites from the ads being displayed regularly. This is going to be an on-going optimization task in the future. Without filtering the ads being displayed within your website, you might find yourself with ads unrelated to your industry and possibly some ads that have a negative effect within your site.
If you don’t remove all the unwanted ads being displayed on your website, you might end up hurting your Adsense performance online. The more targeted you can get your Google Adsense ads to display on each page, the better your chances at being able to make more money. Try to take a moment every week to study the ads being displayed on your website.

Open up a note pad, or word document and record all the websites you don’t want to be displayed anymore. Add these sites to your “filter list” within your Adsense account.
Remember to add the website (within your filter list) like so.Adding anything after or before the url will only prevent the company from displaying one of their many ads like so .This way you stop anything from the entire website from showing up within your Adsense campaign online. The more you optimize your Adsense filter, the better your performance will pick up and the less non-related ads will be displayed on your website.

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Adsense Tips From a Self Made Millionaire

admin    Google Optimization     Adsense, From, made, Millionaire, Self, Tips

Adsense Tips From a Self Made Millionaire

6 Hot Adsense tips and facts from a self made adsense millionaire.

From a 34yr old self made dollar millionaire who went from delivering pizzas for a living to building a million dollar google adsense business.

Google wants a big slice of your web site traffic and they are willing to pay big bucks for it and adsense makes it so easy. Here are some quick facts and tips on how to make the most out of google adsense.

1. Google pays 78% of it’s earnings on every single click to the web site owners and the good thing is that your adsense cash rolls in 24 hours a day!

2. The great thing about adsense ads is that the content is so relevant to the content of the page that they become an extension of the information we provide our visitors.

3. Be sure to use Google Analytics & Google channels to determine the most effective ads for your site.

4. Use the right amount of ads on your site, right color, font and layout. the only way to find out what works best is to test and track everything with adsense tracker software

5. Focus on content. Expert well written content is critical to bring your visitors back to your site which is the core of your adsense business.

6. Although Google’s Adsense program is an excellent way to earn you need to understand that Google cannot be messed around with! Play by the rules and be sure to check out Googles TOS.

Looking for more tips and want to learn how this guy makes millions from adsense? Take alook at his site: “Is Adsense Dead” below…