5 Tips For SEO vs PPC Advertising

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5 Tips For SEO vs PPC Advertising

The World Wide Web has deeply metamorphosed the method folks transmit and interact with one another.

These changes have too dramatically impacted the business world by varying the process people browse for products, both business-to-business and B2C.

About 10 yrs ago, businesses extended to their consumers by expos, Publish publicizing, and additional conventional selling techniques.

Nowadays, folks embark on their browsing experience through looking upon the World Wide Web and, more specifically, SEs, particularly Google. In order to continue competing, businesses’ online sites want to be establish upon the internet and in SEs.

Online companies bear the chance to leverage the web to extend to buyers effectively and cheaply with aimed content that buyers look for, not dismiss as rubbish.

WWW Online companies must:

• Aim more prime traffic to their web site
• Seize visitants for leads
• Win over leads into buyers
• Analyse the activeness upon their web site to optimise internet selling exploits

The Net has altered the kinetics of the business existence, demanding an alteration of Previous commercializing methods to fresh marketing processes.

Age-old Marketing = Outward Marketing With stale marketing know-hows, you’re Seeking to grasp a broad audience and go for more or less a microscopic share (generally 1-3%) to react. Calculating this a different way, 97% of your attempted marketing is pointless!

Age-old Marketing ways include:

• Wrong sales
• Teleselling
• Tradeshows
• Seminars
• Print advertizing
• Direct mail and email

The conventional Sales Funnel: Prospects Customers Sales is in control

Modern Marketing = Incoming Marketing

The manner people buy has changed dramatically, people now are in the controlling position of what info they Encounter and how they get it. The World Wide Web and the Growth of web sites like Google, Yahoo, MSN, digg, and del.icio.us have changed the can-do of how people buy products online. People nowadays are often more apt to acquire data about numerous different sellers, products, and industries all by themselves without having to interact with your affliliation or business directly. So, this mean by the time they actually reach you, they’re a great deal further along in the purchasing process but you know often less about them.

The Modern Sales Funnel:

Fresh Marketing techniques include:

• SEO (search engine optimization)
• PPC (pay-per-click) advertizing
• Blogging and leveraging the blogosphere
• Buzz marketing
• Targeted landing pages
• Conversion tools
• Sophisticated analytics

Purchaser is in command

Customer and sales share control

Business-to-business purchasers commence in Google The Google Search Golden Triangle

If you haven’t seen on yet, it’s a heatmap of a person’s eye movent accross a Google search result.

What you see there is the phenomenon called the Google Search Golden Triangle. People center on the highest natural results that fall under a triangle shape at the top leftmost corner of the computer screen.

You should prefer to aim as close as possible to this Golden Triangle as top natural results mostly translates into further online traffic.

Natural vs. Paid Search

There are 2 varieties of search results: paid results and natural (or organic) results. Paid results are the listings that involve a payment to the SE in order to list the link for specific keywords.

The most commonly utilized type of paid listings is called PPC (pay-per-click), this is where you pay each time someone or a person searching online, clicks on the link in your advertizement. The cost grows with the competitiveness of the keyword.

Google AdWords makes up one popular way of paid search advertizement.

Whenever you are about to do paid search listings, do it right.

Natural results are assembled by SEs’ web spiders and placed according to relevancy to the search conditions. This relevancy is estimated by measures such as extent of keyword match and number of web sites linking up to that particular website. It’s a great deal more useful to be catalogued highly in the natural results than in the pay-per-click advertizements. Welfares of existing in natural results:

• No cost – natural results are listed founded on the search engine’s criterion of your relevancy and quality, not your advertizing bucks, so you do not pay a “fee” per click

• Acquire a lot of traffic – most people click the natural search results, not the paid advertizements

• Acquire visitants with a greater education – research reveals those who click on natural search results To a greater extent often have a greater level of education

• More durable lasting rank and traffic – SEs register your placing history, helping you rank highly in the time to come, and they just reassess your place every couple of weeks or months, leaving you to maintain your place longer

Tip to Understand Google If you comprehend how Google functions, you are able to utilise them to your advantage.

Paid (PPC) Results (25% of Clicks) Natural Results (75% of Clicks)

• Free • More traffic
• Smarter people
• Longer lasting traffic which equals more money in your pocket

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5 Adworts Tips for Internet Marketers

admin    Google Optimization     Adworts, internet, Marketers, Tips

5 Adworts Tips for Internet Marketers

If you are an affiliate marketers who is new to Google Adwords, you have probably discovered two things:

1. Google Adwords isn’t easy.

2. Google Adwords can burn a hole in your wallet, fast.

Many new affiliate marketers throw away their hard earned dollars on Google Adwords, because they have not had the proper Adwords education. However, with some Adwords training, you can lower your pay per click advertising costs and increase your return on investment. Below are five Google Adwords tips to help get your pointed in the right direction:

1. Consider turning the Content Network off. If you leave the content network on, you will often get untargeted traffic clicking away at your ads out of curiosity. If you do not want to turn the content network off, you should create separate ad groups and use Content bidding, because you can get traffic for much less. For example, a keyword with the Search Network on might cost you 25 cents per click, while the same keyword would cost about 5 cents a click using the Content Network.

2. Use a keyword tool to help generate search phrases. There are some good free keyword tools out there such as Lexfn, The Overture Keyword Suggestion Tool, Good Keywords, and Nichebot. These keyword tools will help you find relevant keywords with less competition.

3. Don’t throw a bunch of unrelated keywords into one adgroup. For example, if you are selling ice to Eskimos, don’t put “snowman” and “make money with ice” into the same adgroup. Rather, separate these keywords into their own distinct adgroups using common keywords.

4. Use your keyword in your ad, both in the headline and in the ad itself. Not only does this help your ad stand out because the keywords are bolded, but it may also help lower your cost per click, since it may increase your CTR.

5. Don’t overspend per click. Divide the total price of your commission by 100 to get the maximum cost you should spend per click. For example, if your commission is , divide /100 to get a maximum 25 cents per click. This means that if 1 person out of every 100 people who clicks on your ad makes a sale, you would break even.

While your product may convert at 1 in 50 or even higher, there is no way to know what your conversion rates are going to be without testing. Keep in mind that some products do not convert at 1 in 250, so try to be as conservative as possible with your bid costs, particularly when you are just starting out. If the keywords you want are more expensive than your maximum cost per click, try to think of related phrases that might trigger the same ad.

This isn’t EVERYTHING you need to know about Google Adwords, but its a good starting point. If you are serious about using Google Adwords to advance your internet marketing career, it is recommended that you read a good ecourse on how to beat Google Adwords, such as Beating Adwords, or getting personal help and support for Adwords through an internet marketing membership site such as Wealthy Affiliate.

Article Marketing – How To Dominate The Top 10 Google Search Results

admin    Google Optimization     Article, Dominate, Google, Marketing, Results, Search

Article Marketing – How To Dominate The Top 10 Google Search Results

Article Marketing is the process of using articles to promote and get traffic to your websites. The articles don’t need to be very long, they can be around 250-400 words.

By writing and posting these articles you will attract people to your website where they will hopefully click on an ad or a link for an affiliate product and you will make some money for your efforts.

It is profitable if done right. The problem is there is so much false information out there that many internet marketers never get a chance to see just how a quality article marketing campaign can generate an income for you.

Find out for yourself how easy it is to spend about eight minutes writing an article that ranks well in Google, gets click-through rates of up to 50% and brings traffic for a long time.

Article Dominance has so much great information from the new to advanced internet marketer and contains a plethora of internet marketing strategies that will help the internet / affiliate marketer to develop their own successful internet marketing strategies.

Common myths about article marketing:

1) You need to put your best information into the article.

2) It takes a long time to write an article.

3) You need to be a great writer to be successful at article marketing.

4) You need to spend – to get a worthy article.

Benefits to article marketing:

1) More traffic to your site.

2) Establish yourself as an expert in your chosen niche.

3) Pre-sell products and/or services.

4) Improve your Page Rank.

5) Get re-visits to your sites.

All in all, Article Dominance is an important read that deserves a look from anyone serious about internet marketing and how to establish themselves with article marketing strategies and techniques

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The Revolutionary Voice Interface For Google Search – Exploring Made Easy

admin    Google Optimization     Easy, Exploring, Google, Interface, made, Revolutionary, Search, Voice

The Revolutionary Voice Interface For Google Search – Exploring Made Easy

The issues that you simply will encounter are numerous and even though you happen to be searching using the aid of keywords, it’s all to no avail. As for the Web, the issue is much worse. That may be why it can be very needed to generate research techniques and technologies that would simplify as perfectly as accelerate access for the necessary data.

You can find several seek technologies already offered and selecting one particular that may be suitable would depend directly for the particular tasks which you would need to solve inside future. So just imagine if you are caught in a deadline, desperate for that 1 information and at the same time your hands are tied towards the phone or on your pc? Do you have to maintain on halting your searches purely due to the fact you can’t sort all those key phrases? Not necessarily so.

Have you heard of voice-activated Web surfing and exploring? Believe it or not that technology is now nicely within our grasp. Pretty cool is it not?

Indeed, but not rather. Individuals who are familiar with voice-activated computer software that is currently offered either for business correspondence or in writing schoolwork is probably aware of at least one particular drawback in this form of technological know-how. Basically put, you may not be able to seek around the Net this way devoid of it.

Yet another point, the atmosphere is also substantial. If you want your tone of voice interface to operate along with online income flood correctly, then your environment should be peaceful adequate. If that you are near a railroad or an airport, forget it. The noise and vibrations would basically mess up the words which you spoke into the microphone and would only confuse the voice-activated software package. Usually do not let it maintain you from experiencing the next big factor from the Net – voice interface for search engines.

The voice interface is will be beneficial towards the information retrieval techniques and, far more specifically, with a program and technique for supporting tone of voice queries in info retrieval methods. The main objective of this technological innovation is to aid those individuals in their searches. The voice interface to some lookup engine will enable them to perform searches without having the must sort words, given that it recognizes spoken queries and are guaranteed to return extremely relevant search outcomes.

One of which is that present speech recognition technological innovation has high word error rates, particularly for big vocabulary sizes. Meaning a change in intonation may possibly confuse the command.

Voice lookup queries do not have such context. Voice queries tend to be really short and are for the order of only a few words or single word. Thus, there is little info from the voice itself in which to make a voice recognition determination.

By limiting the amount of feasible speeches, the difficulty in speech recognition task would decrease to some level which is satisfactory ample. Even so, it is nonetheless likely that this approach may result in severe deficiencies. For example, since the user nonetheless needs to go via a number of voice menus, it might be slow to use. Furthermore, if the user’s data will need usually do not match any with the category, then it will be pretty hard to come across the facts that he or she desires. Inside the end it may cause some frustration around the part with the user, specifically given that he or she have to adjust his or her interactions for the rigid, mechanical structure of the technique. To read extra regarding Just How To Boost Your Targeted Traffic And Earnings With Articles you need to visit my weblog

Get The Top Spot on Google Search For FREE

admin    Google Optimization     FREE, Google, Search, Spot

Get The Top Spot on Google Search For FREE

It’s the new American dream. Your website appears in a top spot on Google for your chosen keyword. Next thing you know, orders start coming in faster than you can handle, and you are rolling in the money. If only it were so easy, right?

Well, It can be done. I’ve done it many times in many different industries and to make the long story short, I will show you example with my top Google Ranking website and how I did it!

Get Unlimited Free Adwords Advertising Guaranteed! Quickly and Easily!http://www.adwordsexposed.com

My web site BusinessMarketingAgency.com is ranked in Google first page under the keyword ‘business marketing’ beating over 550 000 000 competitor websites for that same keyword!

Every webmaster knows that the keyword ‘business marketing’ is one of the most competitive in the world and if you can beat that you can beat any web competition! I did it, and you can also do it, here is how: Steps To Top Google Rankings: 1. Keywords In Your Title And On Your Page: Place your keyword or keyword phrase in the title of your page. 2. One Way Back Links: Back Links are sites that link to you without you linking to them. What’s the best way to do this? Here are the best methods to get back links:

 Submit your site to FREE, Non reciprocal web directories Submit your article to FREE article sites This is exactly what we did and what Google ranking optimization is about! The fist step for Top Google Rankings, placing keywords in your title and your page can be done in no time. However, the most important is second step for Top Google Rankings: Submitting your site to FREE, Non reciprocal web directories and Submitting your article to FREE article sites. This is a straight-forward simple to understand internet marketing activity which can be performed by any web site owner.

 However, if you wish to do it yourself, you will have to invest months of considerable time and effort, which you can alternatively invest in growing your business. We will do all the hard-work and you can reap the rewards! We will manually submit your website to more than 300 FREE, Non reciprocal web directories and to more than 450 FREE article sites. You get two core benefits.

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Quality one way links will boost your Google ranking Additional targeted traffic from these directories and article sites We have our in-house team of full time internet marketing professionals who will do it for you. You can simply provide us all the details and we will submit your website in all the directories and provide you a detailed report highlighting the list of directories and article sites where your site has been submitted. We take special care while carrying out this job.

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Google Adsense: What Other Forms Of Payment Does Google Adsense Offer?

admin    Google Optimization     Adsense, Forms, Google, Offer, Payment

Google Adsense: What Other Forms Of Payment Does Google Adsense Offer?

You can elect to have your Google Adsense payments mailed to you via check in your local currency. Google Adsense offers this option in 42 countries. Check the Google Adsense support center to see if your country is included in this list.

To select receiving your check by postal mail, log in to your Google Adsense account, click the edit link near Payment Details and then click the Check – Standard Delivery radio button. Then click continue. Now you can select your currency, if available or you may select US dollars. When you’re satisfied with your choices, click save settings.

You may also choose to receive your payment through Secured Express Delivery. There is a fee for this service but you can expect to receive your check within 5-10 business days after it has been sent. If you choose this option, you will need to contact DHL (the courier service) to make sure they offer service to your area and that your address is in the proper format.

Google Adsense: Tips for Using Google Adsense

Like anything else, you’ll get out of Google Adsense what you put into it. The following optimization tips can help you grow your Google Adsense dollars:

Write interesting content and write every day.

Have more than one site. The more sites you have, the more ads have the potential to get clicked.

Set up channels and monitor your statistics across all sites. If one site is performing poorly, consider changing the content or the ad layout. Experiment!

Change the ad layout and notice which layout works the best for you. There are many different layout options and there’s no way you can know going in which one will perform the best.

If you’re blogging, http://writingup.com has a list of profitable topics. They state that you don’t have to write on those topics but you might give it a try or at least plug some of them in to the search engines. Is it really worth placing an AdSense banner on your site? Get your Free Adsense Secret Ebook on Adsense Tips today.

Google different key words and phrases and notice how much and what kinds of content and ads you see.

Don’t be afraid to ask questions. Most people can make their AdSense sites veritable cash cows! Free Secret Adsense Book at http://www.honestreview.info/adsense/index.htm

Wordpress:Getting To The Top Of Google Search

admin    Google Optimization     Google, Search, WordpressGetting

Wordpress:Getting To The Top Of Google Search

If you have hung around the internet and gotten a little whiff of the SEO updates, you would have already gathered that if you have your website optimized, you stand the chance of getting better hits and more profits and ranking on the search engines. However, it might seem like something unattainable since you might not have any idea of how you can get the necessary optimization for your blog.

At first, most bloggers are often undecided on the kind of software that would be ideal for their blogging enterprise, but with time, they come to settle on the WordPress option.

However, I am always amazed when I discover that many people who make use of WordPress do not actually know anything about WordPress SEO. They have basically no knowledge of the workings of the SEO tips and training that is imperative for their online success. I do not advise you to ignore that WordPress SEO training as you would be doing yourself more harm than good. Once you make a wonderful combination of SEO and WordPress, you would be amazed yourself at the possibilities that could result from such a combination. Trying to effectively tap into the wonders of SEO without using WordPress is essentially like trying to fill up a Jacuzzi with a basket.

Basically, I can tell you of two WordPress programs that would achieve the desired effect for you. I know that there are many people out there who would smile at the prospect of making money, but are decidedly hesitant about spending some investment along the way. For these people the WordPress SEO training would be quite good, since this affords them the opportunity to make money without spending any of theirs.

I am sure you are not disputing if I tell you this: WordPress is the best blogging platform. It has its reasons too; it is easy to install, free of charge and a very good friend of google. Here are some ways you can use in optimizing your blog for better visibility on the search engines.

Step 1: Keyword research. You see, the keywords are the main things that would determine how far you would go in the SEO soup. It is therefore important for you to have a well composed list of your keywords. However here is a little tip for you; the best free tool you can use for your keyword research is the Google keyword research tool.

Step 2: customize your WordPress blog for Google SEO. First of all, of course, you should log on to your dashboard, go to settings and permalinks. Once there, alter the default structure of your blog. Click on the radio button with the “custom” header and insert /%postname%/ in the box.

Step 3: Write content. Also, do not forget to write regularly. Don’t be irregular in your writing, and make sure your articles are quality, since there is nothing a search engine loves more.

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Why Optimizing is Important – Title Tags

admin    Google Optimization     Important, Optimizing, Tags, Title

Why Optimizing is Important – Title Tags

While doing niche and keyword research with one of my favorite tools, Ad Word Analyzer, I did a search on the keyword “optimizing”. One of the keyword phrases Ad Word Analyzer brought up under the search on optimizing was “optimizing title tags page”. Not that this phrase is unique in any way, but the results were different enough that they caught my eye. Any Internet marketer will tell you search engine optimization or SEO, is a hot topic because without proper SEO, targeted traffic to your Adword ads, website or blog is non-existent.

What caught my eye about the keyword phrase “optimizing title tags pages”, were the amount of searches done last month and the results Google produced for “optimizing title tags page”. One thousand four hundred and ten people searched with the keywords “optimizing title tags page” last month and Google produced a grand total of four results. Four results for “optimizing title tags pages” on the whole of Google. These results were not much help to people searching “optimizing title tags page”.

Ad Word Analyzer is great tool for locating these anomalies when doing market research on a new niche, keywords or for article writing. What this search revealed to me is there must be a sufficient amount of confusion when it comes to SEO. One thousand four hundred and ten people searched “optimizing title tags page” with only four results. There also were no Google Adwords ads. Some may think they have no idea what Google Adwords are, but they really do since any person that has used Google has seen Google Adwords ads on the right side of any Google page. These ads, located on the right side of any Google page, are Google Adwords ads. Advertisements put their by Internet marketers to sell us products and services. Not one Google Adwords ad was accounted for when people searched “optimizing title tags page”.

Most importantly, the people that searched “optimizing title tags page” were probably looking for help optimizing meta tags. Internet marketers know that meta tag optimization is a minimal factor now that SEO hinges on relevancy and fresh new content for optimal page rank among the search engines. This is why I believe there is a total absence of Google Adword ads when someone searches “optimizing title tags page”. Internet marketers get charged per click each time their ad is clicked by a web surfer. So it is in the best interest of the Internet marketer to do his research and optimize his Google Adwords ad for specific and targeted traffic. Wasted clicks can be financially devastating to a Google Adwords campaign.

One other lucrative point that Ad Word Analyzer revealed to me that succeeded in motivating me to research this anomalie further. One thousand four hundred and ten people searched the keyword phrase “optimizing title tags page” last month and I am sure about the same amount of people will do the same this month. Which means there is a market out there of people that need information to bring them up to speed on search engine optimization. Ad Word Analyzer is warming up for my next Google Adwords campaign targeting these people.

Search Engine Optimization Guide for Webmasters [senior Hs Paper]

admin    Google Optimization     Engine, Guide, Optimization, Paper, Search, senior, Webmasters

Search Engine Optimization Guide for Webmasters [senior Hs Paper]

Introduction

Search Engines have developed into the Internet’s most popular and powerful source of information, accounting for an estimated 80% of the Internet’s traffic (Heche, 2007, p. 1). As a result, website owners are realizing the power in such devises and are shifting marketing budgets into the optimization of their sites specifically for search engines. During the toddler years of search engine optimization (SEO), crafty developers took advantage of weak search engine algorithms to display their websites in top results, regardless of their site’s relevance. However, as more advanced Internet search engine technologies emerged to solve such exploits, new SEO methods were pursued (Boykin, 2007, p. 1). With the growth in search engine popularity and accuracy, and with newly emerging techniques used to target such engines, SEO has become a cut-throat competitive industry that is quickly being dominated in its utilization by big-business corporations (Murray, 2007, p. 1). Regardless of a company size and status, however, company webmasters with basic knowledge of HTML and blogging can establish top search engine rankings for websites that target niche markets with great efficiency by employing specific on-page and off-page SEO techniques.

A Search Engine Primer

Search engines did not become popular overnight. In fact, it took half a decade for the general public to catch on to the power of them. Search engines have become a woven part of society only because of their brilliant architecture; systems with frameworks so complex, yet so simple in user utilization that a novice can operate it. Concisely, the modern search engine is an intricate tool formulated to minimize the discovery time of information by minimizing result digression and maximizing result accuracy based on hundreds of relative factors. The basic functionality of a search engine includes content discovery, indexing, querying, and ranking (Fishkin, 2007, p. 4).

Content discovery is often referred to as “Web crawling”. The analogy of the “Web” is an important concept to grasp, since its analogy will act as a backbone to understanding the search engine discovery process and the terminology involved. The internet can be generally referred to as the World Wide Web, or just Web for short, because the structure of the internet most resembles the structure of a spider web (Davis, 2005, p. 1). Each of the billions of pages of content are linked together in some way or another to create an incomprehensibly large network of connections. Consequently, search engines have called their automated programs that crawl this web “bots” or “spiders”. Modern crawlers revisit indexed sites on a regular basis to look for changes or revisions. Sites are normally updated by the crawler between a one or two months time. In estimation, search engines have only crawled about half of the Web’s content pages, accounting for between eight to ten billion pages (Fishkin, 2007, p. 4).

Every page that is crawled on the Web by a search engine is placed into a gigantic database called an index or sometimes a catalogue. Massive organization is applied to the index in a way that requests can sort through billions of pages and find relevant matches within just fractions of a second. Sometimes it can take a considerable amount of time for a search engine to actually index a site after crawling it. During this time, the site will not be available on index to those searching (Fishkin, 2007, p. 4).

Content querying is the provision of an interface or gateway connecting the human user and the results waiting inside the search engine database. The results vary in type from web pages to online published word processor documents, and are returned to the user based on the criteria they indicate. The method a user might use to indicate criterion varies based on the search engine. Search engines normally provide a blank text input field in which the user can type terms or phrases into then press a button to send the query to the search engine for processing. Many modern search engines incorporate exclusive input syntaxes that a user might learn to take full advantage of the search engine’s power. Natural language searches, however, allow a user to input full sentence-structured questions instead of requiring the user to learn query syntaxes (Sullivan, 2007, p. 1). An example of syntax is placing terms in quotations. Google, the most commonly used search engine of today, uses quotations to specify results that return exact matches to all the terms in the order they are listed in quotations. Google includes ten other operators used to better define a query and home in on the target results (Google Cheat Sheet, 2007, p. 1).

Ranking becomes a search engine’s most distinguishing process, as this will determine what and how information is displayed to the user. A commonality all search engines share by nature is the organization of pages by relevancy starting first with most relevant and ending with least. The higher a page’s rank is, the higher the site’s probable relevance will be as perceived by the engine. Every search engine uses its own unique method of determining how pages rank in relation to one another, and these are called algorithms. An algorithm is a mathematical formula that will take into consideration dozens of factors that have positive and negative effects on page rank. Think of it as a set of rules that a judge uses to determine which girl wins in a beauty pageant. The winner will always showcase more than just beauty alone, but instead, indicate a deeper purpose like the reputation, talents, and even life intentions. The many factors involved in judging contestants in a beauty pageant are very much like the factors used to rank a webpage (Sisson, 2006, p. 12).

Brief History of the Search Engine

The earliest breeds of search engines were not actually search engines at all, but rather massive directories of content pages manually submitted by their authors. It was not until spiders and bots came to the scene that people began to see the power behind such tools (Wall, n.d., p. 8). Archie appeared in 1990 as the very first tool used to search pages of the Internet. It was named Archie to resemble the word “archive” without the “v”. Built by Alan Emtage, the program indexed directory listings from public FTP sites. An alternative tool emerged a year later called Gopher, which indexed solely text files instead of all computer files. Two other index systems called Veronica and Jughead searched the Gopher index servers and provided more targeted keyword search (Wall, n.d., p. 2). By 1993, a new generation of search engine emerged from a student at MIT: automated web crawling. Initially used for counting and measuring the size of the Web, the first web crawling bot on the Internet was named the World Wide Web Wanderer by its creator Matthew Gray. ALIWEB (Archie-Like Indexing of the Web) was introduced in the same year with the capability to collect page meta-data and allow page authors to submit their own content. Search engines and crawling technology wasn’t yet seen as having any true significance for society until further university experiments were done (Wall, n.d., p. 1).

As the Internet gained popularity and started appearing as a business opportunity to investors, college students began getting large funding opportunities. This boom in funding caused break-through developments such as relevancy-based indexing to occur. Corporations like Altavista, Ask Jeeves, Lycos, Yahoo, and Google in turn met at the search engine scene, each bringing their own new innovations to the table. Altavista offered a brand new method of searching for the end-user known as natural language inquiry (Wall, n.d., p. 1). Ask Jeeves was quick to mimic this technique, but also focused on building its index from web communities. A few years later, Altervista was bought by Yahoo! for 235 million dollars, which was just one of that many small steps taken toward the multi-billion dollar establishment Yahoo! is today (Olsen, 2003, p. 1). Lycos contained the largest index of any search engine of its time with more than 60 million documents in 1996, but eventually evolved into the fifth most popular web portal in the world (Sherman, 2002, p. 1). Lycos abandoned its own search engine algorithm, and began powering its search feature by Ask in 2006, which is former Ask Jeeves (O’Reilly, 2006, p. 1).

Although Google entered the scene relatively late in 1998, it still managed to ultimately come out on top from its tough search engine competitors (Google Milestones, 2007, p. 1) Through collaboration, Larry Page and Sergey Brin babied their creation until receiving more than 25 million dollars in funding in just a year’s time from its initial launch (Google Milestones, 2007, p. 3). Google partnered with AOL and Yahoo! by early 2000, which also marked the release year of the renowned Google toolbar (Google Milestones, 2007, p. 4). In 2007, Colvin of CNN reported that “Google’s figure is 9 billion and rising fast, pushing the company past most of America’s biggest, most successful, most respected corporations” (Colvin, 2007, p. 1). It is clear that Google has conquered the search engine war, rendering it as the most valuable search engine webmasters can optimize for their websites. Google has practically set the standard for other search engines that have followed the leader’s footsteps. Because of this, Google-specific page ranking factors are currently the most significant for any SEO venture because of competing search engines’ inherent similarities (Ryan, 2006, p. 1).

On-Page Search Engine Optimization

Jumping straight into SEO, it is imperative to understand that success relies heavily on the keywords that are chosen for the optimization venture. Because keyword terms can be found inside content, titles, headers, and images of a webpage, these are all considered on-page objects and therefore contribute to the optimization of the page itself. Keywords can be thought of as the foundation upon which SEO is built on, when if removed from the equation it leaves a broken structure. In relation to SEO, keywords are terms used to define the purpose of a webpage in its entirety (Fishkin, 2007, p. 9).

Commonly, there is confusion between metadata keywords and content keywords. metadata entries, which are code strings placed in the code heading of pages, are no longer used for relevancy because they were taken advantage of by having irrelevant keywords that attracted undeserved attention. For this metadata keywords are no longer used, while metadata descriptions are only used as snapshots for a few rare search engine directory page entries. Because of all this, metadata entries are very insignificant to SEO. In the world of keywords, content is king. When a search query is sent, the search engine will try to return with pages that match best to the inquiry keywords found within a page’s content (Sisson, 2006, p. 8). Since so much relies on keywords, it is common practice to conduct research to seek the right related keywords or keyword combinations that are optimizable for a given scenario. There are several free online tools available for keyword research, such as the tool suite found at http://tools.seobook.com/keyword-tools (Callen, 2005, p. 32)

Keywords that are too popular will actually have a negative impact on search rankings because of the overcoming competition. Instead of seeking popular solo keywords like “insurance” or “games”, it is much more effective to find a niche (Callen, 2005, p. 12). A niche homes in on the specific product, idea, or service that is attempting to be displayed in search results. When optimizing for a focused target audience, the competition is easier to outsource, and in turn will always promise high rankings when page optimization is established. Instead of seeking a single magic keyword, it is best to seek a keyword combination or a phrase that will best describe a niche specifically. Most people enter 2-5 word phrases into search queries, which ensures security with multi-keyword niches (Sisson, 2006, p. 13).

Some webmasters have tried repeating their keywords excessively on their pages to boost frequency. What these webmasters might not understand is that excessive keywording is like playing with fire, where if they get too close they will get burned. If a search engine notices an unusually excessive repetition of keywords, the engine will demote the site and may even ban it from its index completely. In contrast to this, search engines are now intelligently seeking common relationships between terms on the Web, so when keywords are used throughout a document with fluency and in good context, this can quickly benefit a site’s ranking (Fishkin, 2007, p. 9).

Keywords should be strategically placed on a webpage to maximize keyword frequency without running the risk of being seen as a keyword spammer by the search engine. If more than one keyword combination is being targeted by your site, it is important not to strand keywords together in an attempt to increase keyword relevance. In page content, header code tags will emphasize keywords for users as well as search engine spiders. Placing keywords naturally in the alt tags of content relating images will also boost page relevance, and return your site in image search results. Most importantly, naturally mentioning keywords in body paragraph text will increase keyword frequency. To reiterate however, it is important not to overuse keywords in body paragraphs, since some search engines might suspect a site with that sort of ‘keyword juicing’ as spam (Sisson, 2006, p. 13).

Linking is another imperative factor of page rankings which will be covered in greater detail in off-page techniques, but is also a part of on-page optimization. Internal linking generates a hierarchy of synonymous page rank based upon which pages are linked most. Many webmasters often do not realize they are making a mistake when chain-linking content more than two levels away from the homepage, or mesh linking. Mesh linking occurs when every page contains a link to every other page in the site, giving every page with equal importance. This means a contact or form page will rank just as high as the actual meat of the site. To solve this issue and direct the search engines’ focus towards pages of importance, a hierarchical linking system should be established. To create linking hierarchy, not all pages are cross linked, and important pages are linked to by the largest number of pages on the site (Sisson, 2006, p. 37).

Off Page Search Engine Optimization

While on-page optimization provides a solid basis for a website being recognized by spiders, it is the links from other websites that determine the rank of the recognized page. Off-page search engine optimization is mostly concerned with this establishment of inbound links to the focus website. The process is known as link building, and is by far the most strenuous aspect of SEO. A site’s page rank is determined by both the quantity and quality of its incoming links. The quality of a link is the most weighted factor, which is based upon the page rank of the site making the link. If the linked site has relevance to the site being optimized, then this is a positive detail (Fishkin, 2007, p. 26). Relevancy is determined by comparing keywords in website titles, the anchor text of the link, and even its IP address. The IP address or number value that the domain name refers to may have less weighted effect on page ranking if it shares a common third octet (Sisson, 2006, p. 43). Sites that have very high page ranks are referred to as ‘authoritative’ and will almost automatically boost the page rank of a site it links to. Two forms of linking exist: two-way and one-way.

Two-way linking is also known as reciprocal linking because it is a mutual establishment between site owners. This method is essentially a link swap. Some webmasters carry the misconception that paying for well known link exchange services will guarantee site visits, but this is only true on a temporary degree (Sisson, 2006, p. 54). Also, link exchanges are considered manipulative and have a record of incurring removal of sites from search engine indexes.

One-way link building can sometimes be considered a science and art, since many techniques are nothing short of brilliant. One scheme often used to build massive amounts of inbound links is to produce a gadget or banner that appeals to other site owners, and encourages them to take a code snippet for the gadget or personalized banner and place it on their own site. An example of this method is evident at www.nerdtests.com. This site offers a free and fun online quiz that ranks the user’s nerdiness in percent relation to everyone else who took the quiz and awards an ‘official title’ banner code based on the outcome. These banners can be found floating all around the net in user signatures of online community forum boards or even on personal blogs and provides www.nerdtests.com with an endless link base (Spencer, 2007, p. 1).

The most common and reliable method of getting back-links is submitting articles to informative websites, which usually give authors an opportunity to link to their personal site. Social bookmarking sites like Digg, Del.icio.us, StumbleUpon, and Propeller all have recently become a hit sensation among frequent internet users. These bookmarking sites provide a portal to sites recommended by other users. If the content on a site is valuable or entertaining enough to people, social bookmarking sites may be the most effective approach to off-page optimization since they are based on popularity and massive viral tendencies (Hagen, 2007, p. 5).

Method

As my primary research, I conducted an interview on October 25, 2007, consisting of ten focused questions about SEO with Bill Slawski. Bill is the President of SEO by the Sea and the Director of Internet Marketing for KeyRelevance Inc., and was directly referred to me by Rand Fishkin, one of the world’s most renowned and authoritative SEO experts. Bill is one of the founders and administrators of Cre8asite Forums, is an active correspondent for Search Engine Land, and writes a weekly column for their small business section. Mr. Slawski’s professional credentials substantiate the validity of his interview responses and provide access to exclusive insider industry knowledge. The interview was completed via electronic mail, in which Bill took full advantage of to respond with in-depth and intuitive answers complete with real-world examples.

Results

As the first question of my interview, I asked Bill how he would define SEO to the average Internet user. Bill responded, “In simplest terms, Search Engine Optimization (SEO) is applying knowledge of how search engines work to make sites easier to find on the web for the audiences that those pages were intended to attract. In more complicated terms, SEO is a matter of combining an application of marketing ideas and a knowledge of search engines to help bring the right people to a site so that they will change from visitor to consumer.” This description spells out the fundamental concepts of SEO. It is important to understand SEO, in essence, is limitless in ways of targeting consumer markets. While advertising schemes might be limited to the specific targets the advertising company provides based upon the small amount of information shared with them about your product, SEO delves into your niche and allows for much more targeting flexibility.

My second question for Bill was, “In what ways is SEO more effective or efficient than other online marketing methods?” He responded saying, “Search engine optimization means being aware of how search engines might collect information from the pages of a website, and making it easy for the search engines to index the content of those pages. In effect, it means enabling a search engine to become an index for the pages of a site. It can be less expensive than using the paid contextual ads that you see displayed with search results at a search engine, or the banner ads that show up on other websites that may point to the site advertised.” This cost efficiency is an important component of why business professionals are making the leap away from conventional pay per click advertising as their primary marketing strategy and making the switch to search engine optimization.

The third question pointed towards the public view on this experts own industry. My question was, “Do you think the power of SEO is relatively undermined, or in contrast, do you think it is overplayed as an online marketing method in the industry?” He responded with, “Search is one of the commonest activities that people get involved in when the go online, so making a website easy to be found in a search engine for people who might be looking for what that site has to offer is a good idea. It can make sense to include SEO as one part of a multiple part marketing effort, and to build a strong marketing plan that includes both online and offline parts. Unfortunately, there are differing skill sets amongst people who offer SEO services – some are just better than others.” While my question was meant to explore SEO’s public relation solely, Bill brought up an extremely important reiteration of SEO’s unknown power when combined with an ultimate market plan encompassing offline target markets as well as the ones who exist online. This also adds to the concept of ‘limitless’ SEO possibilities.

I asked for my next question, “Can any website benefit from SEO?” Bill explained, “SEO is only really important to sites that want to increase their visibility on the Web. A game clan site, where everyone who needs to know the address of the site already does has no need for SEO. But, if you hope to attract visitors to your pages, it doesn’t hurt to make them as search friendly as possible. And if you want to attract people to those pages who might be interested in the content of the pages, it doesn’t hurt to try to use words on the pages that those people might try to search with on a search engine, and to do it in a manner that makes it more likely that those words will be found earlier on in search results.” Drawn from his answer is a suggestion of widely conventional use for SEO. Unless meant specifically to be concealed from Internet users, any website seeking visitors can benefit largely from any amount of SEO. Since amateur implementation of SEO is key part of this paper, the next question was very distinctive in terms.

I asked, “Is it possible for webmasters to (with fundamental knowledge of HTML and blogging) implement SEO for themselves with relatively successful results for their small websites?” Unsurprisingly, my prediction was reinforced with his answer. Bill said, “Webmasters with a fundamental knowledge of HTML and blogging can achieve some success with being found on the web, but having a good knowledge of how search engines work can help a webmaster make better choices about how their site is set up for success with search engines.” I asked, “In general, what is the timeline of results returned by SEO?” Bill responded saying, “The amount of time that it may take to achieve results may vary by the site involved and how much work it might need, the competitiveness of the market it is within, and the demand for what the site offers. It’s almost impossible to guarantee success generally, and perhaps even harder to do it within a specified timeline.” While other sources have noted results can be seen in a matter of days in some cases, it seems there is no definitive amount of time that promises results to become evident. In that, the SEO marketing solution may not always suite for website owners seeking instant Web traffic.

This question focused on SEO as a long-term asset. I asked Bill, “Do you believe SEO may become obsolete in the future?” He explained, “I don’t see it becoming obsolete as much as I see it evolving. What we considered SEO in 1998 is different than what we consider it to be now. If you look at a set of search results in Google today, you may see videos, images, news, web pages, product searches, and other results that you wouldn’t have seen even a couple of years ago. The web is changing and search engines are changing, and helping people so that they understand some of these changes and how they might impact their web sites will probably continue to be a need to be filled in the future.” This provides a fairly straight answer indicating that SEO will only continue to progress with changes over time, rendering SEO as a very reasonable long-term asset for any website.

My final and most important question asked, “In what ways might SEO be viable for businesses with niches?” Bill responded saying, “Finding a niche where you can be competitive, and where there’s a demand from consumers can increase your likelihood of success. A small business can often take advantage of working within a niche that a larger business might find to be too much work for too little return. If the smaller business has considerably less overhead in terms of cost and time, they may be able to thrive in one of those niches. By focusing upon a specific market or audience that others aren’t, it may be possible to be found easier if people want to find the service or goods or information that you provide within that niche.” This is a fabulous reverberation of how specific keyword combinations and niches interact. Focusing on smaller markets can provide a better means of success on a smaller, yet more attainable scale.

Discussion

Throughout the extent of my research, SEO had been discovered to be one of, if not the, most effective Internet marketing strategies available today. Statistics have shown that the largest magnitude of online users discover information and merchandise through the use of search engines. SEO channels that majority of Internet traffic directly into a marketable solution, idea, or product with the best cost and time efficiency. By employing on-page and off-page techniques, a webmaster with basic knowledge of HTML and blogging can supply a particular niche website with a top search engine result ranking respective to its niche search keywords. Keywords play an imperative role in the SEO venture by providing the base of the optimized structure. The keyword focus of a pre-optimized website is determined through intense research by identifying competition and analyzing keyword query frequencies using particular keyword research tools. After keywords are determined, on-page content structure and coding is the next priority, seeing as off-page link building logically requires a quality page to link to beforehand. Off-page techniques will utilize link building strategies to launch the rankings already established by on-page SEO past competition.

The product produced as a result from my intense research will enable any adventurous amateur with fundamental HTML and blogging familiarity to pursue SEO with relatively guaranteed success. My product, in the form of a website, guides the pursuer with simple and concise instructions. The website splits the SEO mission between on-page and off-page techniques which have been explained in earlier sections of this paper. Instead of discussing these techniques in non-applicable generality however, the website will demonstrate specific examples of each optimization practice with its own optimized features.

To view my final product website, click here.

For references used in this paper, click here.

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“3 Hot Tips for Internet Businesses”

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“3 Hot Tips for Internet Businesses”

Running a profitable Internet business involves a plethora of tasks that need to be taken care of each day. Following are three hot tips that you can apply to your Internet business in no time flat.

Hot Tip #1: Affiliate management is crucial.

You have to have your own affiliate program. If you don’t, you are losing money. You need to utilize other people’s efforts through an affiliate program. The goal is to leverage your business. You can accomplish this by having your affiliates spend money on Google AdWords that advertise your products. All successful online businesses have their own affiliate programs in place.

If you want to increase profits from your affiliates by 200-300% then you need to give them the tools they need! Most affiliate programs only supply affiliates with an affiliate link. This is not enough!

Provide your affiliate with as much information as possible such as banner ads. Provide them with 5 line, 10 line, solo, and Blog ads. Provide your affiliates with Blog reviews, Google AdWords ads so all they have to do is copy and paste your advertising information.

Hot Tip #2: Search Engine Optimization (SEO) It is imperative that you know how to use search engine optimization so you can obtain the prime spots in the Google search engine results.

Hot Tip #3: Traffic generation through “site targeted” advertising.

Site Targeted” Advertising can be administered through Google AdWords. In site targeted advertising you pay per 1,000 impressions (CPM). You bid how much you will pay every 1,000 times your ad is shown. Clicks don’t matter. An impression means only when the ad is shown to the user.

You can specify where your ads are going to appear by doing the following:

• Select a topic. Find keywords for that topic. (10 keywords)

• Use Google to find target websites that have your topic. Look for the websites and/or topics that have a huge amount of traffic.

• Look for sites that advertise Google AdSense on their website. At the bottom of the site you will see an ad that says “Advertise on this site”. Click on it. That will take you to your Google AdWords account and advertise on that SPECIFIC site.

• Use a BANNER ad to dominate the whole website with your ad. This will dramatically increase the click through rate.

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