Tips to Increase Your Google Adsense Income

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Tips to Increase Your Google Adsense Income

Google Adsense is proving to be probably the number one method of making money on the internet.
Visit nearly any website today and you will see an array of Google Adsense ads being displayed.
But if you’re interested in displaying Google Adsense ads on your website how can you be sure that you are making the most return from your website visitors.

Let me tell you my five top tips to increase your Google Adsense income.

Use articles on your website that are of interest to your targeted market. Original articles written by yourself are best, however if you are not keen on writing why not look at obtaining some Private Label Rights articles. Most important issue here being to modify the articles extensively to make them original to you and for more detail go to: www.googleincomemachine.com.not risk duplicated content issues.

Keep your web page layout simple and don’t include links to other products or services, which could distract your visitors from clicking on your Google Adsense ads. Remember this strategy is to increase your Adsense revenue, if you want to promote an affiliate product design a webpage with just your product links on and remove any adsense ads.

Design your Adsense ads to blend in with the background color of your webpage and also position them in the most profitable positions available. You can get a clear idea of this layout by clicking on my website link below.

Keep track of your visitors and the income they produce to your website, you can do this by creating a channel in the Google Adsense back office. Again remember, that if your website is not producing a decent income then you need to look at different subject matters, for more detail go to: www.youradsenseprofits.com.subjects of interest that people want to read more about and are willing to visit your website in order to read more.

Traffic generation is the real key to success and without visitors to your website you won’t make any money. This fifth tip is a complete subject on its own and I will be producing further articles on this subject which you will be able to read by visiting my website below.

I will be adding regular articles on all these subjects and more over the next few days and months so it really will be worth a visit to see what tips and ideas you can use to increase your Google Adsense income.

Official Google Statement: How to Get High Rankings

admin    Google Optimization     Google, High, Official, Rankings, Statement

Official Google Statement: How to Get High Rankings

The blog article confirms that the methods that are used by IBP to get high rankings are correct. But read it for yourself:

Inbound links are important but content is even more important

Google’s Maile Ohye writes the following about inbound links in his article:

“Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they’re also one of the positive signals to Google about your site’s importance.”

Nothing new here. If many related websites link to your site, and if these links look natural, this will help you rankings on Google a lot.

However, links are not the most important ranking factor. Maile Ohye gives a concrete example:

“Let’s say I have a site, example.com, that offers users a variety of unique website templates and design tips. One of the strongest ranking factors is my site’s content. Additionally, perhaps my site is also linked from three sources — however, one inbound link is from a spammy site.

As far as Google is concerned, we want only the two quality inbound links to contribute to the PageRank signal in our ranking. “

The website’s content is mentioned as one of the strongest ranking factors. The inbound links are additional. That makes sense. The content of your website tells Google what your website is about.

If you want to get a high ranking for the keyword “used cars in dallas” but your web pages are about microwave ovens then you won’t get high rankings for that keyword.

For that reason, it is very important that you optimize your web pages for the keywords for which you want to get high rankings before you try to get links from other sites.

Google analyzes over 200 ranking factors

According to the article in Google’s blog, Google analyzes more than 200 signals (we call them ‘ranking factors’) to specify the position of a web page in the search results:

“Given the user’s query, over 200 signals (including the analysis of the site’s content and inbound links as mentioned above) are applied to return the most relevant results to the user.”

If you want to know if the ranking factors of your web pages are correct then you should analyze your site with IBP’s Top 10 Optimizer. IBP analyzes all elements of your web pages and all off-site factors that influence the rankings of your website.

The report will tell you what exactly you have to change on your web pages so that all ranking factors on your site lead to a top 10 ranking on Google.

It’s a simple two-step process

Getting high rankings on Google is a simple two-step process:

You must optimize your web page contents so that Google can find out what your website is about. Optimize your web pages for your keywords so that Google knows that your website is relevant to these keywords and your topic.

Other websites must confirm that your website is about that topic. That’s what inbound links are for.

It’s as simple as that. If your website passes Google’s analysis of all ranking factors, it will get a top 10 ranking.

The article in Google’s blog confirms that you will do the right things if you optimize your web pages. You need to optimize the content of your web pages and it also helps you to get good inbound links.

To read Google Webmaster blog just go to my Search Engine Marketing Blog to get the full story:

Warmly,

Gary Neame

How to Increase Your Google Ad Sense Ctr.?

admin    Google Optimization     Ctr., Google, Increase, Sense

How to Increase Your Google Ad Sense Ctr.?

This is the first part of two series of articles about Many people think that they just have to copy and paste Google Adsense code into their website and start earning a huge amount of money from it. What a huge mistake! I also thought the same way two years ago. Later I realized that without optimization, that’s impossible. For more results go to www.google-atm-machine.com. Here I will share all of the tricks to increase my Google Adsense CTR that I found within the last two years.
Here are some tips to increase your Google Adsense CTR:
1. Make sure the ads that are appearing on your site are closely related with your content. This is the first thing you have to do because if your ads are not relevant, there’s small possibility that people will click on them. Then, what should you do to tackle this problem? You can check this out by using this marvelous tool from the Digital Point Website. It is called the Google Adsense Sandbox, and located. You’ll be asked to enter your selected keyword and it will display every Adsense ads that’s connected with that keyword. What if your suspicion is correct? Change your keyword! Do not worry; sometimes you just have to change one or two words.
2. Use wide ads (336×280, 300×250 or 250×250). Because these are the best performing ads.
3. Blend your ads with your website themes. For example, if your background color is white, change your ads border and background color to white as well. If your background color is dark (black), use bright color such as yellow as link color. This will decrease user ad-blindness.
4. Place your Google Adsense in these positions:
o Above the fold
Above the fold is the top position of your page that’s visible without your visitor having to scroll down. This is the best location that works for me. I place 336×280 ad unit in this location and it works very well. Why? Okay, back to our example. Your article is about “how to bake delicious bread”. Someone finds it from search engine; when he opens it, he first sees ads about “baking school”, “baking book” or “bread recipes”. Who won’t be interested?
o In the middle of an article.
This works well if your article is long (more than 500 words). People tend to stop for a while and look for something different while they read. I suggest using rectangular ads (125×125, 180×150, 300×250, and 336 x 280, 250×250 ad unit) for this purpose and make it left justified.
o At the end of an article.
Many people reported that placing Google Adsense ads at the end of their article tends to work very well. This is because when people finish reading an interesting article, they usually think “okay, what’s next?” That’s your chance! By placing Google Adsense ads at the end of this article, people will spend a minute to read it and then (maybe) click it. For example, you write an article about “how to bake delicious bread”. And at the end of it, there are some ads about “bread recipes”. Who won’t be interested?
5. Regarding the fourth tip, I don’t recommend you placing three ad units in a single page. From my experience, the number of ad unit you place in a single page doesn’t affect your CTR. In fact, I even found that placing three text ads in a single page make my ads “unblended”. You can also go to www.youradsenseprofits.com. For example, I put 160×600, 468×60 and 336×280 ads on a single page. You know what? My 468×60 ads only showed 3 ads in it, whereas my 336×280 ads only showed 2 ads in it! My suggestion is: use 1 a“ 2 ad unit and a single link unit on your page (Google allows 3 ad unit and 1 link unit to be placed on a single page).
6. Always use Link Unit! Many people never realize that Link Unit is the most profitable format if put in the right place. Try to place it near your navigation menu. People will misidentify it as a navigation menu and automatically read it. If your ads are closely relevant to your content, there’s big possibility they will click it. I move the top navigation in one of my websites to the bottom section and replace it with 728×15 Link Unit Ads. You know what? My Google Adsense CTR increased by 200%!

Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Ad sense, Do please browse for more information at our website :-

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Google Adsense: 7 Tips For Creating Sites That Make Money

admin    Google Optimization     Adsense, Creating, Google, Money, Sites, Tips

Google Adsense: 7 Tips For Creating Sites That Make Money

Google AdSense: 7 Tips For Creating Sites That Make Money by: Neil Bartlett

Having a Google AdSense site is a great way to make money. And to create an AdSense site, all you have to do is have a Google AdSense account (which is free), a website or a blog (which is free), and some articles (which are free if you write them yourself). Once you get your site up and running, the AdSense ads will be targeted to your content.

Therefore, those looking for your content will come by, read your articles, and have a high probability of being interested in the targeted ads. Every time someone clicks an ad, you get paid! That is, as long as you have designed your site to maximize AdSense clickthroughs!

Let’s look at seven tips for creating AdSense sites that create money.

#1: Keyword Density

Before you place ads on your site, be sure your keyword density is good. You will want to be sure that the right kinds of ads are placed on your site. A free way to determine what the ads will look like on your site is to go to http://www.resultsgenerator.com/adsense/ and type in your keywords. You will then be able to see exactly what ads would show on your site.

If you don’t like what you see, then you know that you need to make changes to your keywords! You can get keyword suggestions from Results Generator from Overture or from the free trial version of Word Tracker.

#2: Focused

Not only will the ads be based on your keywords, but they will also be based on your content. You definitely want your keywords and your content to match as closely as possible.

#3: Write Often

The more information you have the better. Why? Because the more content you have, the more visitors you get. Many people suggest that you write a new article every day since no one wants to come back to your site to find the same old messages!

#4: Choose The Right Format

AdSense allows you to choose many different ad formats. Research has shown that wider ads are more successful. The top three formats are:

” 336×280 large rectangle
” 300×250 medium rectangle
” 160×600 wide skyscraper

Additionally, the 468×15 horizontal ad link under the navigation bar is also a good bet.

#5: Color Counts

You have the option to create a Google AdSense ad in any color of your choice. The best thing to do is to make your ad blend well with your site color scheme. You should make the border color and the background color the same color as your web site. You will want your text color to either be black or the color of your main content.

When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.

#6: Position Counts, Too

It is well known that visitors to a website scan the site to determine if it is worth reading. You definitely want them to see and scan your AdSense ads. Therefore, the best place to put them is in the top left part of your page or directly under your headlines.

#7: Increase The Number

AdSense allows you to use up to three AdSense units on a page, two AdSense search boxes, and one unit of ad links. Using all that you can increases the chances of earning money.

Keep these seven tips in mind when creating your AdSense site and you will find that your clickthrough rates increase, thus increasing your money making potential.

About the author:
AdsenseSitesForSale.com makes it easy to generate Google Adsense Income, quickly & easily. Find all the tools and resources you need to get started fast. To receive your free Google Adsense site visit: http://www.adsensesitesforsale.com

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TIPS FOR AVOIDING ADSENSE GETTING BANNED

admin    Google Optimization     Adsense, AVOIDING, Banned, Getting, Tips

TIPS FOR AVOIDING ADSENSE GETTING BANNED

I have seen quite a lot of AdSense publishers posted in different forums stating that their AdSense accounts were banned by Google due to fraudulent clicks. Most of these people claim that they are innocent and have never clicked on their on AdSense ads. So they have no idea why click fraud can occur on their AdSense accounts. The truth is click fraud can happen in several ways and not necessarily caused by the AdSense publisher himself/herself who accidentally clicked on his/her own AdSense.

Below are some of the tips to protect your AdSense account:

1) Do not use autosurf programs to promote your websites that contain AdSense. Autosurf programs can substantially increase your website traffic or hits, AdSense page view and ecpm but people who surf your site only to earn advertising credit or other type of incentives. So the traffic generated from autosurf programs aren’t counted as real and thus against AdSense policies.

2) If possible, do not involve in any traffic exchange networks and programs. If you have join one or more programs or networks that can make you a steady AdSense commission, you should start worry about your AdSense account as this could mean that members of the program(s) were clicking each other AdSense ads all the while whether intentionally or unintentionally. As soon as Google detected a group of people were clicking each other AdSense, many of the members AdSense account in the program will be suspended. Also traffic exchange can be another mean to artificially generate tons of unreal website traffic or hits and boost up AdSense page view & ecpm and it is strictly prohibited by Google .

3) Do not join AdSense exchange networks. They are similar to traffic exchange programs except members are participate just for clicking each other AdSense. This should be a guaranteed way to be banned by Google.

4) Read all the Google AdSense policies at http://www.google.com/adsense to see whether you have against any policies and make the necessary modification.

For All articles Visit: Google Adsense Tips | SEO | Tips for new Bloggers | Articles

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Getting the Most Out of Google Adsense

admin    Google Optimization     Adsense, Getting, Google, Most

Getting the Most Out of Google Adsense

If you look closely you’ll notice that on almost every single blog out there you’ll see something known as Google Adsense, If your unfamiliar with them and don’t know how they work, its rather quiet simple, you take some code place it in your blog and from there Ads are displayed from thousands of publishers who use Google Adworks and when someone clicks on one of those ads you make money.

If I had to guess I would say that at least 70 to 80 percent of people who use Google Adsense have no real clue how to maximize their profit with them, most people just set up some ads and place them on their site and don’t do anything else, if you are one of these people then you are not making as much as you should be by doing this and I’m going to explain some ways of how you can improve your profit with them.

First I want to point out that every blog will generate different amounts of money by using Google Adsense, this is because the Ads come from people who are paying Google Adwords to display them and some people pay more then others, so a blog about the sky might not pay as much then a blog about technology because the technology sector is much more competitive then the sky and people will pay more to have their ads displayed.

So how do we get an idea of the amount of money we can generate using Adsense when we are not allowed to discuss it?. Well one of the simplest ways is to use the Google Adwords External Keyword Tool. Using this tool is extremely simple, lets say you’ve got a blog about cars and in the majority of your posts you use the word “Cars”, what you do is type “Cars” into the tool and press “Get More Keywords”, this will generate a list of several keywords that people are paying for, what you want to focus on is the green bar under “Advertiser Competition”, the higher the green bar, the more competitive that keyword is and the more money you’ll make if ads about that keyword are being displayed on your blog.

That sounds fairly straight forward doesn’t it? Now comes the question of targeting those keywords, most people think that there is no way to tellGoogle which Ads to display, this is a common myth surrounding Adsense, now you cannot exactly tell Google to display car ads on a biology blog, that simply will not happen, but lets say your using the word “Cars” in the majority of the posts you make and from what we can tell from theAdwords Tool the keyword “Cars” is very competitive and it should pay quiet well.

What you can do is place these two bits of code around the text that you want Google to target, the first one looks like this and the last one looks like this what these two tags will tell Google is that instead of taking every keyword on your blog, it will only take the keywords in the text between these two tags. This will refine how wellGoogle displays ads on your site.

If your using Blogger or some other sort of blogging program the easiest way would be to wrap these two tags around the tag in your template, from there Google will only display ads based upon which keywords each of your posts have. Google will generally display ads based upon how much your keyword density is, so if your using the keyword “Cars” in the majority of your posts, you’ll get more relevant ads about Cars and we know that this keyword should pay quiet well and you’ll be making more money from it.

Now I want to cover one more tag that you can use with Google Adsense if you don’t want to use the two tags I just talked about, they have another tag which looks like this and when you wrap these tags around certain parts of your blog, Google will simply ignore all the keywords in those sections, as you can tell by doing this you get much more control over the type of ads that are being displayed and once you use these systems together you can start to maximize your potential profit with Google Adsense.

These few examples will help you increase the amount of money you get when someone clicks on your ads and it will allow Google to target the content on your site much better, by having more relevant ads on your site you should see your click through rate begin to go up.

The last thing you should be aware of is the colors of your ads, the size of your ads, and the frequency of the ads showing up on any given page. The first thing you want to do is make your ads blend in with the rest of the content, you don’t want to make people think all your after is a bunch of clicks, you want them to flow very nicely with the rest of your content, so if the majority of the links on your site are blue then make your Adsense links blue and if your text is black make the Adsense text black and so on.

The size of your ads also influences the amount of clicks your going to get, if you blatantly place huge ads all over your site people will start to trust you less and when you loose a readers trust you loose that much more clicks, its better to provide your users with quality content and ads that don’t say “HEY CLICK HERE”. Have a look at this particular blog and see how I’ve got my Adsense blocks laid out, as you’ll see they blend in quiet well, they obviously could blend in a little bit better because they do pop out a bit but they don’t scream at the user, this mixed with good quality content makes the stand out more acceptable.

The very last thing is the frequency of the ads being displayed on your blog, Google only allows you to display 3 ad blocks on any one page, so if you try to place twelve ad blocks only three will show ads and the rest won’t even be noticeable, as well you have to remember that the more ads being shown on your site takes away from the amount of money you’ll get per click, I’m unsure of exactly how this all works with Google but simply put the more ads means less money.

Now I’m not telling you to only display one ad on your entire blog to gain maximum profit, you could but you won’t be reaching maximum profit, simply because the less ads you have displayed means the less people will click on them and the less money you’ll make. The best way to deal with this is to test different ad placement on your site to see which area’s gain you the most amount of clicks while maintaining the least amount of ads, you can monitor your results in Google Adsense.

Just keep an eye on your CTR (Click Through Rate) and remember how many ads are being displayed on any particular page, you’ll eventually find exactly how many ads you should be displaying and which area’s those ads should appear. If you employ all of these techniques there is no reason why your Adsense profit should not go up.

So what are you waiting for, take the 10 minutes and change things around to start earning some more money with your Adsense ads and if you found this information useful please support it by clicking the Digg button below, plus if you have any questions or comments feel free to leave them and I’ll do my best to answer. Thanks & Enjoy.

Ten Tips to Help your Web Site Rank Better in Google

admin    Google Optimization     better, Google, Help, Rank, Site, Tips

Ten Tips to Help your Web Site Rank Better in Google

Over 80 percent of Internet users use Google to find products and services on the world wide web. It stands to reason that if you want to generate more qualified sales leads you need to rank on the first or second page within the search engines results pages on Google.

As Google gets more and more sophisticated with each algorithm update, search engine optimisation methods have to change to keep getting good results.

Here is a list of ten important tactics that you can use to improve your Google rankings.

Sign up for Google Adwords Although Google will deny it, anecdotal evidence suggests that Goggle favors Adwords customers over non-Adwords customers. This is true for new web sites that often take months to get spidered and indexed by Google. I have seen brand new sites get spidered, indexed and listed in the search engine results pages in as little as a week.

It doesn’t have to cost a lot either. You can set up a low budget campaign of 50 cents to one dollar a day and still get favorable treatment.

Use the right keyword phrase The most important factor in getting quality web traffic is to

optimize your web pages for the correct keyword phrase. Getting the most sales is often a balance between search volume for key words and level of competition. Use the Overture keyword tool and Google Adwords tool to research and identify your best keyword phrases. Look for keyword phrases that have high search volume, but low competition. It also pays to see what key words your successful competitors are optimising for.

Put your key word phrase in your title tag Forget about putting your company name in the title tag (unless it is a valuable part of the key words), it’s a waste of words and will not help you rank in the search engines. The first three of four words in your title tag should be the key word phrase you are trying to optimize for. Try to limit your total character count to 60 characters.

Write an attractive page description tag Title tags are for search engines, description tags are for people. Spend time researching and writing a description tag that compels the reader to click on your listing. Come up with a great offer, use action words. Use shock and awe. Use anything that will get them to click.

Use H1 tags An often neglected search engine optimisation technique is to put your keyword phrase in H1 tags on your page. This tells Google that the following text is about your keyword phrase. Google weights H1 tags nearly as highly as title tags. This tip alone can drastically improve your Google. Similarly, the use of bold and strong html tags can emphasize a key word phrase within the paragraph text where it may not be appropriate to use H1 or H2 tags.

Get the right keyword ratio Aim for a keyword density of around 3-5% of the page contents. Try to work your key word phrase into the page so that it reads naturally. This may take some research and analysis of successful web sites. Remember to use headings and sub-headings that include your key words.

Use alt tags and description tags on images Key words used image file names, alt tags and description tags add to the key word density of any web page. They doesn’t make a huge difference, but every little bit helps. In some product classes a Google image search may lead web surfers to your web site.

Get quality one-way incoming links through article marketing and directory submissions As far as Google is concerned; link exchanges are just about dead. They can help to get your web site spidered and indexed more quickly, but these days they add very little in terms of Google search engine rankings unless the link is on a trusted site and that site has excellent page rank. Wikipedia and DMOZ are examples of such trusted sites.

A more effective approach is to write interesting and informative articles and submit them to article directories. Make sure that you use the author bio/resource box to maximum advantage by using your key word phrase in the link anchor text, AND, by pointing the anchor text to the correct page. Your home page may not be the best choice of pages for your selected key phrase. This will also ensure that more pages than just your home page gets indexed.

Use Social book marking If you have something newsworthy, humorous, quirky, unique or shocking to say, submit a link to your web page to sites like digg.com or redit.com. These up and coming web 2.0 power houses can create a buzz overnight driving thousands of interested visitors to your web site.

Note, just because you build it doesn’t mean they will come. If it’s boring link it will quickly get buried by newer and more interesting stories. But what the hell, it’s free to submit links to these sites and you never know your luck.

Record a podcast Google loves podcasts … it just loves them. Get yourself a decent microphone and some podcasting software like Audacity and go for it. Once you have an interesting and tightly edited podcast, put it on your web site and submit it to all the major podcasting directories like iTunes and Podomatic.

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Top 5 Website Traffic Tips – How to Get Website Traffic

admin    Google Optimization     Tips, Traffic, Website

Top 5 Website Traffic Tips – How to Get Website Traffic

Website traffic proves to be an extremely difficult task for webmasters looking to get the word out about their site. I bet almost all webmasters would agree that their site would be successful or their idea would generate a ton of money if only they had enough web traffic. Well today is your lucky day because after you learn these five tips you will be on your way to generating web traffic to your site so you can make money or provide your visitors with what they want and expect from visiting your site.

Tip #1: Article Marketing

To generate traffic to your site write a minimum of 300 word articles that explain your site and how it will benefit the visitor or if you are selling a product set up the article to provide advice or techniques similar to those explained or facilitated through your product. After your articles are written, submit them to article directories (like ezinearticles.com, goarticles.com, articlesbase.com). You should write at least 5 articles initially then follow up with an article a day for the highest level of efficiency or at least a new article a week.

Tip #2: Backlink Building

Getting links on sites outside of your own is a strong way to move up search rankings which subsequently leads to traffic increases. There are services such as those on submitedge.com that will submit your site to link directories to get links built up, but keep in mind that a ton of links in a short period may cause search engines to penalize your site’s rank for link spam.

Search for websites similar to your own and propose a link exchange to their webmaster because search engines love when similar sites link to each other. Also, type in Google “link:http://www.competitorssite.com” replacing “competitorssite” with the address of top sites for your site’s topic on Google to see what sites link to them. Once you see what sites have links leading to a competitor’s site, seek to get links on those sites as well, copy the competition and do better.

Tip #3: Search Engine Optimization

This is the best method for those without a budget who want to get traffic without spending a lot of money or using services to submit your site to an assortment of directories. The first thing is to set up meta tags on your site. Search Google for a meta tag generator and make sure you use targeted keywords in your description, title and keyword tags in your html head.

Once that is done seek to have 5-7% of your site’s content including targeted keywords, this is known as your page’s keyword density. Follow tip #1 and tip #2 which will boost your website’s rank along with bringing in traffic. This is a time consuming method but once you get on page one of Google, your site will have countless traffic.

Tip #4: Social Bookmarking

This is a relatively new method of obtaining web traffic and can be extremely effective when done correctly. There are a variety of sites that provide “social bookmarks.” Social bookmarks are simply enough when a visitor to your site likes your sites content and goes to a social bookmarking site (like digg.com, del.icio.us, etc.) and they tag your site’s content with keywords in which others can then find your site through that tag.

The best thing to do to get social bookmark tags from visitors is to place bookmark scripts to your site which can be obtained at the Digg website and addthis.com for delicious bookmark buttons. Your site can initially be submitted to Digg.com yourself and to many other social bookmarks through onlywire.com, which is a site that allows you to submit your site to a dozen or more social bookmarking sites.

Tip #5: Pay-Per-Click Advertising

The last tip of the article is paying for web traffic. This can be very expensive, but if done correctly can produce revenue far beyond your advertising costs. The leader in PPC advertising is Google AdWords. AdWords allows users to set up a small ad set up around keywords that are displayed as sponsored links when a user searches for a topic on Google. Keep in mind that the higher your budget the more traffic you will get, and that low budgets make it very difficult for your ad to produce conversions.

Secondly, keep in mind that extremely broad keywords likely have a lot of competition for ad slots and would be very expensive, so seek to have highly targeted, tightly targeted keyword phrases that target visitors that have the highest potential of becoming customers.

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Four Important Rules: How to Get a #1 Ranking on Google

admin    Google Optimization     Four, Google, Important, Ranking, Rules

Four Important Rules: How to Get a #1 Ranking on Google

Unfortunately, many people still don’t know what it takes to convince Google that your website is more relevant than the millions of other websites on the Internet. There are four simple rules that will help you to get your website on Google’s first result page:

Rule #1: Don’t try to fool Google

Google wants to return the most relevant web pages for a search query. They want to provide the best answer to a search query.

If you try to get a high ranking for a keyword for which your web page isn’t really relevant then you won’t get good results. Actually, you might be accused of spamming. If your website consists just of ads and affiliate links then it will be extremely difficult to get good rankings.

Make sure that your web pages will answer the questions of people who search for your keyword. The better your web pages match the interest of the web searchers the better rankings you will get. It takes some time to create good content but it will pay off in the long run.

Rule #2: Your web pages must show Google that they are relevant

A website about used car parts cannot get high rankings for a keyword such as “brain surgery”. A high ranking for the keyword “used car parts” would be very beneficial to that site.

The problem is that Google must be able to find out that your web page is relevant for the keyword “used car parts”. For that reason, you have to optimize your web pages. Optimizing your web pages simply means that you make it easy for Google to find out what your website is about.

When Google visits your web pages, it will analyze the following elements of your web pages:

The URL structure
The title tag and the meta tags
The body text
Headline tags
Image alt attributes
Your site architecture and the internal linking structure of your site
The outbound links
Many other factors in the HTML code of your web pages

Each element can contain your keyword and show Google that your website is relevant for that keyword. This doesn’t mean that you can simply insert your keyword in these tags and that’s it.

You can also over-optimize a website and that can get your website banned from Google’s search results. It’s important that you optimize the right elements and that you insert your keywords in the right frequency. Analyzing dozens of web page elements can be very time consuming. IBP’s top 10 optimizer can help you to do this quickly and easily.

Rule #3: Other websites must confirm that your web pages are relevant

In addition to optimized web page content, Google heavily relies on the links from other websites to your site. Basically, the other websites have to confirm that your website is relevant for a special keyword.

The more websites link to your website, the more visible it will be to Google. The more other websites use a special keyword as the linked text in the links to your website, the more important is your website for that keyword.

A web page that has been optimized for the keyword “used cars” can also get high rankings for the keyword “pre-owned cars” if enough websites link with that text to the page.

It is also important that the other web pages are related your site. If a website that is about vintage cars links to your “used car parts” website then this will have a bigger effect on your search engine rankings than a link from a candy shop website.

A link from a web page that only links to car related web pages is also more valuable than a link from a web page that links to all kind of pages. Getting the right links is crucial if you want to get on Google’s first result page.

Rule #4: Your website must have a clean history

The age of your domain and its history will also be considered by Google. A domain name that has been around for a long time will get high rankings more easily.

However, if your domain name has been used by spammers before, you might still suffer from the ranking penalties that have been applied to the previous content.

If you follow the rules above and change your web pages accordingly, your website will get top rankings on Google. It cannot be done over night but it’s definitely something that can be done within a few weeks if you do the right things.

Warmly,

Gary Neame

Top 10 Search Engine Marketing And Top Google Position Holygr Myths

admin    Google Optimization     Engine, Google, Holygr, Marketing, Myths, Position, Search

Top 10 Search Engine Marketing And Top Google Position Holygr Myths

You are about to discover the top ten search engine marketing (optimization) myths. Prepare yourself, as a lot of misconceptions around search engine optimization will be cleared.

1- Building a website means that people will find it.

Search engines are just like phone book directories (but with a twist). For a mere 0 anyone can get a telephone biz listing in their area, but if you want to have a stand out high visibility ad such as “Marbury & Madison: Justice For All”, you need to put extra work on your site. Unlike phone directories where you simply buy your way in, with search engines you need to spend some time and effort to correctly optimize your website. Search engine optimization does NOT include the simple editing of meta tags. That technique worked back at the time Bill Clinton was a president. Today, other techniques are involved.

2- All search engines are equal.

There are only three top search engines: Google, Google, and… Google. This is either through their website or affiliated websites (Yahoo! and AOL). Over 80% of ALL search engine results are served by Google. Sites like: Yahoo, AOL, MSN, Netscape and the rest are just portals, and not database companies that provide search engine results. Nearly all of these portals share search engine results provided through third parties, that own the database and search engine technologies, such as: Google, Overture, Open Directory, Inktomi, Teoma and FAST. All of the secondary search engines, total for the other 20% of search engine results.

3- Submitting my website to search engines should be enough.

Huh.. It ISN’T. Maybe your webdesigner submitted your site to Yahoo, Google or/and MSN, but where is it ranked? Are you in the critical top ten results page, or are you no. 195 for “Newyork Attorney”? Infact, having a website a year or several months old, will make search engines automatically include it, but we are talking about search engine optimization. Searc engine marketing or optimization (SEO) will help you rank high for the keyword/s you are targeting for your site, instead of remaining buried under the pile of higher ranked sites on top of you, and not being noticed.

4- You can optimize your site for all search engines.

Nope. There is no holy grail. However, there is “Google”. Given that it serves over 80% of the results, optimizing your site for it, will be essentially optimizing for nearly all of the results. The techniques that work well for google, will work well with other search engines too.

5- Practices like cloaking, jump pages or hiding content will increase my ranking.

Search engines view and treat such unethical tactics, like weapons of mass destruction. Search engines have their own teams of inspectors that regularly ban the websites that use these spam strategies and techniques. Use these techniques at your own risk. They might help you in the short run, but eventually you’ll get your website into trouble and possibly a bann.

6- I don’t need a SEO specialist.

If you act alone, you can probably achieve decent search engine results for a few keyword phrases. However, you have to keep in mind that your competitors are trying the same. A SEO specialist already knows the little quirks and tricks that make a big diff. and give you the edge. If you pay them a one-time fee of say: 00 to 00 to correctly optimize your website pages, and that optimization leads to a new client each month, is that not worth it?

7- Software can automatically optimize my website

You need to work and hand code each page of your website, to achieve the optimal and desired results. If your Honda Accord’s cruise control can drive you to Atlanta, then a software would do the work, but I don’t think it can. Do you? You will have to edit the title meta tag, description meta tag, keyword meta tag, and include the same keyword phrases several times in your context body (text body of that webpage)

8- A Good SEO Specialist will guarantee me top 3 results.

No company or firm can do this. If a search engine firm guarantees top listing, then what they are doing is actually selling you advertising. SEO is the work of optimizing your site to rank high, without the need of advertisment.

9- Link popularity is the key at all costs.

I personally encourage reciprocal links with related sites. I don’t recommend creating spam links to artificially boost your website’s rating. You should also never link your site to spam sites, or sites that have thousand of websites in their database.

10- I should submit my site to 1000+ search engines.

Maybe you’ve come across one of these emails, claiming to submit your site to all search engines. These companies simply register your website using automated software. This doesn’t achieve desired results and can actually hurt your ranking as the search engine may reject your listing viewing it as spam. Furthermore, there really is no need to submit your website to 1,000 plus search engines as almost all web-traffic comes from only a handful of search engines (80% from Google).

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